Me too. That first OG bars and the Grosso brat and the Kevin Staab decks were my all time favourites. Didn't get a real pro model til the next year. I got the santa cruz grosso and my bro got the lucero x2...the best of times. Thanks John -from New Zealand.
This is awesome. I feel like the artists/designers don't get enough recognition in the industry. This is my dream job also, to design boards for a company,Or start my own company.
Do a shitload of graphics for companies you like and send em to them. If you don't get a satisfying answer, at least you have a lot of work to put in your portfolio. Connect, work and enjoy. Best of luck!
I can distinctly remember the first time I saw the Lucero red cross sticker at a skate shop and all of my friends literally freaking out. Real skateboarding culture is about something being so rad that children actually flip out over stickers , board graphics. Lucero is not just a true icon, he is one of the few true keepers of the flame.
i went to a skate jam featuring lucero and grosso in 1987 in montclair cali!! i was 13 !! both of em signed my pink sims t-shirt!! i was hooked on skating from that point on! i just turned 48 this week!! i still have a brand new grosso pink deck with grosso independent trucks !! i will never change!!!!
As a kid I wanted the OG Bars skateboard so bad. When I finally went to the skate shop, they had the X2 model out. That ended up being my very first skateboard. I was like 8 or 9 years old. I’m obsessed with that design. (OG Bars)
Fuck yeah Lucero, I skated vans park in early 2000’s and was always rocking Label boards and Grosso was there and came up to me and asked if I was getting boards, I sent him a tape and he sent me some boards. What a great day that was, Rest in Power Grosso! Thank you Lucero 🔥🔥🔥
My favorite graphic of all time is the Madrid Lucero Jester. John needs his own show where he discusses art, music and skating. I’m sure he has a ton of rad stories growing up in the center of skateboarding culture and history.
John was the first pro skater I ever met; it was at an ESA Contest at the Brooklyn Banks (maybe 1987) where he did some rolling tailslide, while holding up the nose and switching/ crossing his feet. Hahaha!! That day, I knew I would become a pro skater if THIS GUY is doing this nonsense. Haha! I took 4th place in that contest and the rest was NYC skateboarding history. John embodies the word skateboarding just as much as Tony Hawk, Mike McGill and Christian Hosoi. Cheers from New York, John! : )
Loved this! Thanks for all your efforts Lucero and Thrasher! Many hours reading your mag and going out and trying to do what we saw in the mags.... Shane-O Richmond, Ca.
I cut out one of his Grosso board graphics in that green material that transfers to silk screens for prints. Took forever, but made a great bootleg tshirt in 10th grade graphic design. I don’t remember what grade I got, but it better have been an A, because that sucker had a lot of detail.
From a glimmer,to lighting,he lights&has lit many aspects of skateboarding,blazed an unknown trail&continues to light skateboarding up in his casual easy way.What about the Colvin board?Have me one that I cherish for the fact that Randy had given it to my brother,then my brother to me,,but deep inside knowing that Lucero had given it to Randy was of the importance.Keep the Light Lit by being LUCERO.
You left out his second Schmidt's graphic where the jester busted open the jail bars. That was my all time favorite. And his many Grosso graphics for Santa Cruz. All so dope.i had the white board with the red cross too . Loved it, never knew of the cease and desist .
Früher waren die Board Graphics irgendwie besser! Ende der Achtziger und Anfang der Neunziger. Da waren echt geile Graphics am Start! Ich finde heutzutage gibt es kaum noch welche! Oh, Mann bin ich alt geworden... 👨🏻🦳🛹
![[ TEASER ] เงาะป่า - วงL.กฮ. | TMG RECORD](http://i.ytimg.com/vi/M4ObdFfcPww/mqdefault.jpg)
Lucero’s contribution to skateboarding is criminally underrated.
100%
It’s funny to because Slappys are back in style the last few years, that’s all Lance and Lucero
Your not wrong .
Fact!
@@porkpie8667 you’re
This could’ve and probably should’ve been at least an hour longer
I could listen to him tell stories for days. Lucero is rad on so many levels.
Me too. That first OG bars and the Grosso brat and the Kevin Staab decks were my all time favourites. Didn't get a real pro model til the next year. I got the santa cruz grosso and my bro got the lucero x2...the best of times. Thanks John -from New Zealand.
This is awesome. I feel like the artists/designers don't get enough recognition in the industry. This is my dream job also, to design boards for a company,Or start my own company.
Same dream bro
Do a shitload of graphics for companies you like and send em to them. If you don't get a satisfying answer, at least you have a lot of work to put in your portfolio. Connect, work and enjoy. Best of luck!
They dont deserve any recognition. It's easy work.
If this is your dream job make sure you make connections in your local scene, at some point somebody is going to need an artist
Didn't realize just how many designs this guy put out... ICONIC!! 🤙
I can distinctly remember the first time I saw the Lucero red cross sticker at a skate shop and all of my friends literally freaking out. Real skateboarding culture is about something being so rad that children actually flip out over stickers , board graphics. Lucero is not just a true icon, he is one of the few true keepers of the flame.
lucero should take over jeff's loveletters , please consider this john! would love too see it ! much love!
Can’t agree more thrasher u gotta do it
Lucero is a true legend. One of the biggest inspirations for me as a Graphic Designer / illustrator
didnt even know John did graphics!!! wow! so many iconic classic graphics!
In my lifetime I really hope I find passion like this man has
Thank you for these! The inspiration is real!
Yours too, Dustin. Your videos make me want to get on a bike everyday.
Great watch. John is the best!
i went to a skate jam featuring lucero and grosso in 1987 in montclair cali!! i was 13 !! both of em signed my pink sims t-shirt!! i was hooked on skating from that point on! i just turned 48 this week!! i still have a brand new grosso pink deck with grosso independent trucks !! i will never change!!!!
YEW!! Thank you to Thrasher and Lucero. This rips!!
Hell yea man. Black label needs to come back hard. I have somehow never owned one but will be buying one next board
i was thinking the same... is still alive?
I absolutely love this guy and his art. Soo modest and humble by him thinking of himself as Not an artist .. dude you r an ARTIST from me to you ijs
Thanks Lucero !
As a kid I wanted the OG Bars skateboard so bad. When I finally went to the skate shop, they had the X2 model out. That ended up being my very first skateboard. I was like 8 or 9 years old. I’m obsessed with that design. (OG Bars)
Keep doing create & destroy videos, is pure inspiration!!!!🤟🏼🤟🏼🤟🏼🤟🏼⚡⚡⚡⚡
what a bloody legend!! such amazing skating, drawings, everything. so much love - this was really beautiful!
Fuck yeah Lucero, I skated vans park in early 2000’s and was always rocking Label boards and Grosso was there and came up to me and asked if I was getting boards, I sent him a tape and he sent me some boards. What a great day that was, Rest in Power Grosso! Thank you Lucero 🔥🔥🔥
6:04 One of my first boards was that purple Madrid. It’s really comforting to see it again.
The red cross lucero is one of my favorite graphics.
That Schmitt stix lucero board was my favorite board ever. Slime ball wheels and independent trucks. Good times! 🤟🤟
John is brilliant. He knew that his window as a skater was closing so he figured out other ways to do what he loves.
I just bought the backwards name/ cross deck, lucero is one of my favorites
I hope to have my art on boards someday. Dudes a true inspiration and legend MF 100
You can do it, go to the skateboard manufacturers directly. It’s pretty painless actually
❤ Grosso forever. Thanks John Lucero... legends!
John is a underatted hero. In middle school everyone had his board and neil blenders .be a cool person to meet some day
Awesome, thanks for making this.
I could watch another 2 hours of this...
Yah right he's not an artist. He's a FREAKING LEGEND!!!
I'm not an artist... 1:22 ... this is where I do most of my artwork ✌🏼🤣💥
Literally every epic black label skater from the 90s was stolen away. Gino, Julian, Cardiel, adams, so on
Schmitt stix had the highest quality boards in that era.... Those were beautiful boards.
Yes they were
Monty had some sickies
They really were. They were hard to get where I lived, but they were top notch.
Wow. I'm learning so much about when I started skating... I just skated back in the 80s, and didn't know who ran/owned companies. Loving this series.
Loved the Staab graphic. Never knew John done that one.
Right? I also had no idea he did Mike Smith's duck graphic. Iconic 🍻
This is absolute gold. Please make a 2 hour version.
My favorite graphic of all time is the Madrid Lucero Jester. John needs his own show where he discusses art, music and skating. I’m sure he has a ton of rad stories growing up in the center of skateboarding culture and history.
I love this series the artists behind skating are so great
I learned slappies at a black label junk jam on go skate day one year, something in the air I guess
Sherm blunt smoke and meth😉
These are so wonderfully done
Grosso forever! Thank you for all the fun and entertainment John. Label Kills!!!
Amazing!
The best! Lucero should do a nine club. That would be so good
somehow this is getting me way more hyped to skate compared to videos full of skating !!
Logan Earth Ski , man I haven't heard that label for years my 1st "good" deck was a Bob Biniak w/ Trackers and Road Rider 4's I loved that board !
I could watch this man push all day
John was the first pro skater I ever met; it was at an ESA Contest at the Brooklyn Banks (maybe 1987) where he did some rolling tailslide, while holding up the nose and switching/ crossing his feet. Hahaha!! That day, I knew I would become a pro skater if THIS GUY is doing this nonsense. Haha! I took 4th place in that contest and the rest was NYC skateboarding history. John embodies the word skateboarding just as much as Tony Hawk, Mike McGill and Christian Hosoi. Cheers from New York, John! : )
Loved this! Thanks for all your efforts Lucero and Thrasher! Many hours reading your mag and going out and trying to do what we saw in the mags....
Shane-O
Richmond, Ca.
Legend 💯
Excellent video. I love his artwork. I had the red cross deck. I would love the elephant as a metal sign.
Legendary skater and really underrated. Black label is sick AF.
Love the "Bag Lady" at the end! \m/
Legend 🔥
I cut out one of his Grosso board graphics in that green material that transfers to silk screens for prints. Took forever, but made a great bootleg tshirt in 10th grade graphic design. I don’t remember what grade I got, but it better have been an A, because that sucker had a lot of detail.
Do one on the GOAT DON PENDLETON. MUCH RESPECT TO LUCERO. WHAT A LEGEND.
Lucero you beautiful bastard. Thankyou
Legend for sure.
Amazing video. Really enjoyed this peek into a vital part of skate culture and its history.
Flatground tailslides are too funny man. What a master of steeze.
Lucero is the man. 100%. Every time I order a deck dude always signs the packing slip
best series
I just gained a lot of respect for Lucero! Awesome contribution to skateboarding! The slappy will always be number 1!
Great episode. Loved seeing all of John's artwork / boards and hearing the stories.
Hey John, i've ridden your board in 1988.. The deck with the red cross.. I did my first backside wall ride with it.. Great "souvenirs" : ;o)
From a glimmer,to lighting,he lights&has lit many aspects of skateboarding,blazed an unknown trail&continues to light skateboarding up in his casual easy way.What about the Colvin board?Have me one that I cherish for the fact that Randy had given it to my brother,then my brother to me,,but deep inside knowing that Lucero had given it to Randy was of the importance.Keep the Light Lit by being LUCERO.
WHO´S NEXT? LOVE THAT ♥
“This is a graphic for this guy named Gino Iannucci”........yeah...I have heard of that guy, a little bit. Hahaha
Wish I could like this 1000x
Love this series
OMG the Jonas graphic!!!! I’ll Buy 100 Indiana Jonas reissues Lucero! C’mon!!!
Hail Lucero the greatest "creator" in the industry. 🔥
Mind blown, he did the Hensley graphic
My hero!
He should collect all of that artwork and put out a book!
When I was 17 Label Kills came out. Thank you for getting me hyped on Jason Adams again... such a rad company man!!!
Thanks Lucero! Super rad to see all this stuff.
You left out his second Schmidt's graphic where the jester busted open the jail bars. That was my all time favorite. And his many Grosso graphics for Santa Cruz. All so dope.i had the white board with the red cross too . Loved it, never knew of the cease and desist .
Inspirational _____✏
interesting history
Yessssss
I'd like to see more videos like this.
LETTERS WITH LUCERO!…..NOW!
LABEL KILLS!
This was awesome and way!!!!! Tooo short. Make a full length video of him.
I've been looking for that trick fromma past video he rolls off with. What a classic
I've been in love with Black Label since day one....such an easy relationship. Thanks
Nine club ! 🤞
John needs to go on the nine club.
Lucero is a real treasure to the history of skateboarding. What an interesting dude!
I love this stuff. Thanks for the upload Trasher Magazine
This dude seems so rad and humble! I still wish Shuriken Shannon was still on the label
#shurikenshannon
#johnlucero
#blacklabelskateboards
Früher waren die Board Graphics irgendwie besser!
Ende der Achtziger und Anfang der Neunziger. Da waren echt geile Graphics am Start!
Ich finde heutzutage gibt es kaum noch welche!
Oh, Mann bin ich alt geworden... 👨🏻🦳🛹
Keep up with good art work!!! Awesome graphics… I recently got the vulture curb deck… it’s nice and clean
All of the great skateboard artist are super humble and never talk about there work...
back when buying a board was cause of the graphics,
THANKS THRASHER FOR THESE SERIES!!!🔥🔥🔥
LUCERO LIVES!!!
Thank you John.