I believe this is my first time writing a comment here after being subscribed for a while. Love the video, mostly because me being a fellow Chinese audiophile and I can confirm what Rachel said here is about 99% true. A few things I also wanted to point out: the most popular speakers are often the small book shelf speakers due to the size constraint of people's living space in China. And one of the most discussed model is HIVI M1, which is pretty much a copy of the SWAN M1 from Canada; because SWAN is now owned by HIVI. Different from the SWAN M1, the HIVI M1s are considerable cheaper in China, probably because of the lower reproduction cost. China also has a few good tube amp manufacturers, to avoid the shipping cost, I had brought one from China back to the states. It was a struggle but you do get to save some money in the end and it is great for DIY'ers who like to upgrade their gears. Overall, I feel that most of the Chinese people are very cost-centric, meaning they want to spend the least amount of money to get the most out of their purchase. And there's not many great review channels in China, most are hosted by people who are relatively new to audio, or drive by their sponsors. If you could ever get your video translated in Chinese and set up the captions, I feel that you will be able to help lots of fellow audiophiles in China. It would be a lot of work, but it is well worth the trouble.
a) Greedy BillyBob uses cheap labor from China to make his products there and increase his profit margin from 30% to 300%. b) Bigoted JimBobs spew hate on China when it was good ol greedy BillyBob who moved manufacturing out there in the first place c) Bigoted JimBobs refuse to blame greedy good ol' BillyBob for their woes because he shares the same skin tone and facial features as them. That's all that matters for JimBobs in the grand scheme of things really d) Whoopdidoo (And that's the story of BillyBob, China and JimBobs folks, China got caught in the middle)
@@wa2368 you sound like not only a clown but a bigot. Hey, why don't you just say you hate whitey businessman? Like TH-cam and Google are good ole boys...but you didn't mean them, did you?
Rachel's incredibly raw and articulate. Such an insightful interview, Steve. I love how she explains that just because you're adept at playing an instrument, doesn't mean you would appreciate music at the level of plain "music lovers." I honestly think a part of this applies to sound engineering as well. For some, it's just about practicality and technical goals. But for an audiophile, it's always about emotional impact.
All of the audio engineers I know in the U.S. and E.U. are in that field or profession because they LOVE MUSIC first, not just the technical aspects. You'll find that many of the best Mastering Engineers are/were professional or accomplished musicians.
yes she seems to be on the money ! and has allot of knowledge about the workings of it ! great interesting information, especially if you would love to get into the speaker market !
Her partner Ian Grant passed away a few years ago. They were a great audiophile couple. I brought some equipment from them and was treated royally - very genuine people.
I lived in China for over a decade. From my experience of talking with audiophiles, the reason that US and Japanese high end brands (accuphase, eso) are less popular than British and German brands is standard power supply of 220V. Smuggled products are so much cheaper than from the dealers' w/ import tax, so if you get a dCS or Chord product smuggled from Britain, you can just plug it in to Chinese wall sockets, which you cannot do with most jp products.
It's fascinating to hear how both music and audio are appreciated differently in different parts of the world, and how it changes with the passing of time. Thanks, Steve and Rachel!
"But that's what's confusing my brain" You're a lovely lady. And you did an amazing job explaining the differences between our two audiophile cultures. Thank you for sharing with us. ✌️
I am a mainlander born in 1980s. I would say most people from my generation are quite eager for different kinds of music growing up. I have some hundreds of CDs including anything I was interested and accessible, all purchased when I was a teenager and many of my friends who love music have some collection as well. And also we don't have much barrier finding information (like watching some YT videos) if we really want to. We are culturally different for sure though. Western music has been dominating in China for a long time and it's going to continue. But not all kinds of music are appreciated equally as in the west that's for sure. Sometimes I (and many many Chinese) listen for the purpose of studying, for example the music from Childish Gambino is not pleasing to hear at least to me but the meaning in the songs are quite interesting, helps me understand a bit more about your society.
Charming, engaging. Good interview. Love the way she ended this. Chinese just listen. Get that, so many are so into chats and graphs and measurements. Never got that, I just listen, I trust my ears. Thanks Steve.
Very intelligent, articulate. The cultural backgrounds of China vs U.S., access to information, market differences, etc, all fascinating, like she has a degree in social anthropology. Awesome guest!
Late to the party but Rachel was a terrific guest and offered great insights into both Chinese and Western culture in a very nuanced way. I learned a lot from her and I have been traveling to China for work for over ten years. I would live to hear more form her in a classic podcast studio interview format.
I raise my hat to this lady! Intelligent, insightful, knowledgeable, and precise in her analysis of Chinese hifi culture and differences to the west. Very informative! Excellent interview!
Amazing!!! So interesting to see this... She is very knowledgeable! I would love to see some of these contrasts with Japanese audiophiles (they love physical media!!!).
i was about to comment that this video was one of your best Steve... but it seems i'm not alone! It was fascinating to listen to her views on the different cultures within the audiophile community. Thank you Rachel for your insight!!
You keep surprising me Steve with what you come up with. The scope and depth of your topics and the quality of the people you present, sets you apart from any other TH-cam audio file channel. You always find really interesting people. This lady was brilliant. Very intelligent, clear in her thought processes, knowledgeable and also very likeable. Thanks for doing all this. Love it!
Really liked this steve! Always nice to hear a person who is able to think in a nuanced manner. So different to the "orange man bad" type of shallow thinking we are so accustomed to hearing in modern American culture.
I totally agree, the triggered trolls that only knows how to reply "orange man bad" whenever truth about Trump's corruption and treason comes up in a nuanced discussion are such pathetic snowflakes.
@@divertiti lol Im Canadian, French Canadian at that. The reality TV Americans call politics truly baffles me. .... clowns to the left of me jokers to the right as the song goes.
Fat Rat yup, if you ask me the middle is a pretty nice place to be in politics. Here in Canada our extreme far right and left would both be centrist parties in America.
Smith lol now that's an American perspective!! Nuance and subtlety a very exotic experience for America in 2019. In an international perspective Trudeau is very much a centrist politician as are almost all Canadian politicians. Even our most radical ethnic nationalists here in Quebec believe pretty firmly in a system which takes advantage of the best that both free market capitalism and modern socialism have to offer. I'm not a Trudeau fan simply because I feels he is mimicking american politicians very closely, very concerned about talking points, image and saying the right things that are popular right now. Despite Trudeau our federal liberal party is still the very definition of a centrist party, atleast from a historic international perspective. But yes, based on american politics the liberal party might as well be the modern Marxism party.
Wow. This was a great and informative interview Steve! I clinged to her every word! Your guest is very articulate like most of us audiophiles are. She nailed it with how audiophiles, in particular are reaching for the emotional connection to the music. (Even knowing a lot of recorded music's moment of event can take place at different times and locations during recording!) I'm guessing that's when our brains "homogenize" the end result? With note, the better the retrieval system, the better the overall effect. One thing for sure, Hi-End music reproduction allows us an infinite number of possibilities to that enjoyment! Thanks a ton SG!
Interesting interview, I've been in the audiophile scene in Calgary for 40 years and I've never heard of Rachel or her company. Her website says she is in Airdrie which is 10 minutes out of Calgary. Maybe someday I'll run into her but not having a store front...maybe not. I'd like to meet her someday.
Grant Fidelity is located in the city that I reside which is Airdrie, Alberta. I have never purchased a product from them but one day I most likely will.
no, I sharply disagree with this statement. Yes, it is amazing she knows english and also her native tongue. But America has 400 million people in it, and a VAST majority of us do speak a second language. Its more the norm than you think actually, especially with alot of first gen immigrant kids here and on down. Were not perfect here, but were alot further along than you'd think in that department.
I met her at an audio show many years ago...I believe she is western-educated with an MBA from U of T. Language aside, she is quite articulate with a good sense of the subtle and not-so-so subtle nuances required to marketing hi-fi in North America vs the growing domestic Chinese market.
One of the most informative interviews I’ve heard in years. Her remarks confirm my resolve to buy as few products as possible made in China. I’m so blessed to live in the United States and I’m from Vietnam.
All your American brands have more Chinese (and vietnamese parts too) than a lot of the branded-Chinese gear itself. Literally almost everything is made in China because of strategic decisions made decades ago.
Good interview! Rachel is very articulate and intelligent person. I was rather surprised that the topic of personal listening devices did not come up. I mean, she did speak to the fact of China being crowded. Given that, it seems to follow that Chinese audiophiles would be headphone fanatics.
redstarwraith John Darko of Darko audio did a podcast with a guy from a coffe and headphone shop in Singapore that was also interesting to hear the cultural differences between the west and Asia, China does seem worst because of the way internet is not free there!
She’s describing much deeper foundational cultural differences vs younger generation way of enjoying music (head FI). Head FI phenomenon doesn’t feel unique to Chinese, global trend.
5:27 this lady makes a statement that is COMPLETELY TRUE!!! And Steve knows it!!!. Moves right on by it as if it wasn't important statement! In short, Audio magazine reviewers have been HIGHLY influenced by manufacturer dollars heavily while writing reviews since the beginning!!!! This is 100% true! Although not all reviews are BOUGHT n paid for, for a glowing review. But it is a common occurrence to boost sales. It's called "greasing palms!" Money makes the world go around folks. Never changes. Go figure
I really appreciate Rachel's candor. She explained to me well what i'm seeing when i look for audiophile equipment that is listened to in China. I also see some similarities in the gear i see online that is in Vietnam and in some instances Malasia.
Fantastic interview! How I wish this was part of an official panel discussion in the program at the NY Audio Show this year. It would have brought some back some much needed buzz.
Not just iem but DACs and amps too. I have just got some amazing equipment, Chinese built, for a fraction of what you'd pay otherwise. Topping Dx7s dac/amp, THX AAA789 amp measures impeccably and sounds it, finally, for some flavour, I just got the beautifully crafted LA Figaro 339 tube amp. It's a beast in weight using all quility components and the construction quality is incredible for the money. Never before could I have ever afforded the sound capable from this emerging market. They are passionate about sound.
I wish this was the most watched video.....I served 10 years (Army-AIRBORNE) and lived overseas for six years. It opened up my eyes and showed me that America isn't the center of the world lol. People tend to fear and hate the unknown....the people that watched this video ....I bet my life savings (granted it isn't much lol) are people who tend to be much more open-minded and probably more politically...well I won't go there to detract from my comment, but it is good seeing the comments on here. Gives one a bit of peace of mind during these crazy times.
Smart lady there. 13:53 Best explanation of what's been happening in China on the internet side. Well many people, even the some Chinese don't understand why the set up the Great Fire Wall at the first place. 'Nor the best or worst but it is necessary now. Because you can't just open the door and suddenly let everything in.' Big applause for her.
@@hushpuppykl there are flashes of a scene here musically, including some jazz clubs. There are some decent clubs here, too, but it's almost impossible to connect with local music scenes.
Rudy Carrera ... you need to infiltrate the local grapevine. Then Chinese are conservative too. We keep to ourselves a lot, initially. But we always welcome, eventually I need to go see China. Never been yet.
I always enjoy your show, but this is a very good episode. Absolutely loved the “transparent” discussion ;). Was enlightening to hear and get a glimpse of different cultures. You did a wonderful job of interviewing and she had done an excellent job to provide well thought out, deep responses I thought.
This was indeed a fascinating conversation. The Chinese Sound, the British Sound, The German Sound. She knows her stuff. I also appreciated her gentle but firm rebuff about what brands she exports into China. Smooth. :-)
Great interview. She did a good job of describing the differences between the consumer of China and the western world. I have lived in SE Asia for 11 years (Hong Kong &n Vietnam) and been doing business here since 1986. The space available for a sound system is another big issue. The living space is very confined. In Hong Kong and Vietnam (Hanoi & Ho Chi Minh) there are many stores for listening and comparing audio Hi End products. Thanks for sharing.
I purchased a valve headphone amplifier, called Dark Voice, made in Chengdu (where Pandas come from). Sounds pretty cool. I use it with Senheiser 650 headphones, and a Dragonfly dac plugged into my phone.
this was a facinating and amazing into the mentality of the Chinese audiophile and or music lover. This explains alot into why we get flooded with many items from a blinding array of brands in China.
This was the best episode I've seen so far, and im from the future, lol. I think it's amazing that you can learn so much just by listening to the different approaches to the same hobby. My mentor plays a lot of Chinese classical music to demo equipment I find thisn music very dynamic top and high mid loaded detailed with an emphasis on emotional voices. Its not my jam, but if i was making electronics for this music, I'd definitely focus on this style. Different music, different gear, different space different gear..
Steve, This was an absolutely fascinating video!!! Thanks so much for sharing it with us. I loved learning about the different view points and level of exposure of the Chinese to audio, high end audio and music in general. LOVED IT!!!
Taught piano for a long time and she is right. Virtuosity, pyrotechnics and status. Very little to do with the love of music and how it fills your soul .
Hello Steve and Rachel, thank you for a fascinating and thought provoking interview. It was great to hear about cultural differences from someone who actually lived on both side of the " firewall". Steve, thank you for all the services, knowledge and expertise you are sharing with the audiophile and music lover community.
Good interview and happy to see that Rachel and her company are doing well. I bought a relatively inexpensive power cable from Grant Fidelity many years ago. When I received it I thought it had somewhat of a DIY look and feel to it. At first I was a bit disappointed...until I hooked it up and compared it to others. Shunyata and Siltech came and went but I still have the Grant Fidelity cable in my system.
Impressive source, Steve. Her reference to "reverse engineering" is a polite way of saying our technical expertise is derivative, rather than inventive. But you learn by playing follow the leader and eventually are able to make a personal, original creation no one has thought of before, if you are patient and not too proud. A great mind is a powerful force and an attractive characteristic to me.
Wow. Fascinating insights into the general differences in western versus Chinese "audiophile" market that's very much influenced by their authoritarian government, and also the manufacturing/distribution/retail side as well.
A very astute lady and a joy to listen to. I was surprised on my business trips staying in Zhuhai the sale and availability of tube audio equipment. 4 blocks from my Holiday Inn was a large mall with many gorgeous tube amps displayed at many of the stores. Most were branded Zhuhai Spark which I found out later was the lower end domestic product of Cayin. So searching the internet for their address and found their HQ in a building about 5 minutes away by taxi. They showed me their listening room with WILSON watt/Puppies and other acknowledged high end speakers. Spent a great afternoon listening to their tube products there. Too bad they would not sell me an amp with a 120V transformer to take home. Later, shopping for DVDs at street level shops around the hotel, I found one that carried an assortment of Chinese made audio vacuum tubes. Never bought any, as I suspected they were probably factory rejects.Still pretty cool to run into that.
Her characterizations aren't surprising given the history she describes. The Chinese audiophile market is more about audio as a luxury good- a symbol of status and having nice things at this point in time. The U.S. markets definitely have this component, but there is more of an aficionado component- there are more audio geeks. There are parallels with other luxury items, e.g., alcoholic beverages Iike wine, automobiles, fashion, etc. Some people look for the recognizable brand names for the status, and some intellectualize their interests to add another layer
Exactly. She makes the pertinent observation that hifi culture is relatively new in China. Unlike more sophisticated hifi markets in Asia (Hong Kong or Japan, for example), the appreciation of this new culture will initially be superficial and there will be ample opportunity for cultural faux pas. A bit like drinking expensive red wine (considered a mark of sophistication in China) mixed with lemonade. Yes, it does happen. Given time, I am sure that a more informed market will eventually emerge, one that can look past luxury brands and get into the geeky aspects of hifi.
Yes this matches up some ex-pats vids I watched from China, trying to describe the cultural/societal differences. It ties to what she is saying too - doesn't matter for most people what THEY think, they want the status symbol that everyone else will recognize. It was weird, the ex-pats showed a lot of houses that were calling down from lack of basic maintenance - but the families inside had very nice furnishings, and it was all about status and sinlgnaling such to other people.
Very insightful. Would love to hear from her again. Visit her in Canada and do a brand comparison. Can Chinese amps etc compete in quality as ones offered in North America?
I remember buying a jazz lp in the eighties, and there was a statement on the inner sleeve from the label, regarding their negative experience of trying to get their music promoted, or even heard in mainland China. Basically, the party line was that music like jazz went against natural human conciousness, or something along those lines. Classical music was permissible, and I know that instrumental artists like Jean-Michel Jarre played live there, but you would never have experienced what we have in the West. I hoped that with the changes in China since then, that tastes might have broadened, but as the interviewee said, there are still cultural barriers. I went to see one of my favourite bands, Tack>>Head, here in Edinburgh back in April. I wonder how they would go down in Beijing, or Shanghai.....?
It was excelent, congratulations Steve. Beeing an audiophile in China does have some nuances, but apart the "Google Barrier", they are able to discover and find better ways of enjoy music as much as we do, in the west.
That I have observed: (correct me if I am wrong) The Chinese have a plethora of vacuum tube gear, from very basic to quite elaborate. Analog+ tubes. They seem to favor for more delicately voiced speakers like cabasse, Vandersteen, Sonus faber, and similar. Magnepans and stats seem to be good sellers. I base my findings on English language posts of China based individuals.
Great video steve really enjoyed listening to her knows her stuff wished she had mentioned the brands of Chinese hifi. Keep up the great shows you put out great for our audiofile community
its a mentality ive noticed a lot in asian cultures - china, korea, singapore, where theres an obsession with having the nicest thing and lording that over others. a sort of ultra consumerist attitude which certainly exists in the west, but is generally looked down on, but its very prevalent in SEA
It's because up until fairly recently most of the population was dirt poor. It's the same reason, having flash and cars and women are big in hip hop culture.
Fascinating how political and social differences can affect one's approach to high end audio playback, as well as music appreciation itself. Something I never thought of before. Really enjoyed this interview.
Very interesting interview! Chinese audiofiles tend to be much younger than in the west.in the early 2000's,I liquidated most of my vintage McIntosh tube equipment, JBL/ALTEC horn stuff via Walt Benders Audiomart.i had two Chinese buyers that cleaned me out.all was being shipped to Hong Kong.anyway,there is high quality stuff coming out of China at very good prices.
Fascinating guest here and she is very informed. I really like the fact that the guest is a women who is this aware in a mostly male dominated hobby as far as we see in the west that is. Wonderful interview.
Excellent interview on many levels. She was wonderfully nuanced and insightful. It was interesting to hear the practical implications of what living in a closed society with controlled access to information has on daily life such as one’s hobbies. Although the middle class is growing in China and prospering many don’t have a higher education and aren’t necessarily inclined to be inquisitive or are able to independently gather and analyze information in a sophisticated way. Of course this is also due in large part to the way the government programs and indoctrinates their citizenry. One also gets the sense that the liberal arts are not widely taught in their universities or school system, at least not in the way that we are used to in the west in terms of scope and openness.
Excellent thank you Steve and Rachel...made stimulating Saturday morning listening as I'm drinking my coffee. I feel out here we have close connections to China, the people etc. Chinese culture is not something new as the Chinese first started immigrating here during the 1850's. It is of great concern what has been happening in Hong Kong, which is on our news daily. In so far as China is concerned, so called trade wars initiated by the US government, the negative views coming from Trump does no more than heighten the level of distrust coming from both sides. It is not a positive way forward & the world (from what I see) is generally concerned by this giant leap backward. I noted from Rachel that it is cultural that many Chinese children learn the piano or perhaps violin from a young age as a form of study, perhaps discipline for want of a better word, rather than an appreciation of the music per se. I think that's understood, but interesting Rachel reinforced this concept. I've read all the comments on this thread..interesting reading here also. Great 👍🏽
i had wondered what happened to Grant Fidelity and now by reading some of the comments below i see that Ian Grant, whom i knew was ill, passed away. now i can understand the apparent disappearance of the company. Rachel's honest and forthright manner is endearing and i look forward to Grant's further adventures. ...hifitommy
Been a pro musician my entire life. Started listening first at age 3. Having a stereo system was equal and parallel to learning to play any instrument if you play by ear and read. Maybe this is why ear players are more connected than kids pushed through the mill.
Great channel Steve. However, as a Chinese and 20 over years into audio myself, I have to disagree , The geographical and economical diversity vast vary in different areas in China. But I can confirm the audio industry is not doing well at the moment within the audiophile territory due to the taste of the younger genration and shift to more life style products more like anywhere else in the world. A lot of Hifi stores where used to visit closed years ago due to the trend and older audiophiles are more specific and intend to find what they really want by e commerce with vast amount of info exists on the internet, again, just like everywhere else. Seems that she's a bit biased based on the customers she is dealing with.
I believe this is my first time writing a comment here after being subscribed for a while. Love the video, mostly because me being a fellow Chinese audiophile and I can confirm what Rachel said here is about 99% true. A few things I also wanted to point out: the most popular speakers are often the small book shelf speakers due to the size constraint of people's living space in China. And one of the most discussed model is HIVI M1, which is pretty much a copy of the SWAN M1 from Canada; because SWAN is now owned by HIVI. Different from the SWAN M1, the HIVI M1s are considerable cheaper in China, probably because of the lower reproduction cost. China also has a few good tube amp manufacturers, to avoid the shipping cost, I had brought one from China back to the states. It was a struggle but you do get to save some money in the end and it is great for DIY'ers who like to upgrade their gears. Overall, I feel that most of the Chinese people are very cost-centric, meaning they want to spend the least amount of money to get the most out of their purchase. And there's not many great review channels in China, most are hosted by people who are relatively new to audio, or drive by their sponsors. If you could ever get your video translated in Chinese and set up the captions, I feel that you will be able to help lots of fellow audiophiles in China. It would be a lot of work, but it is well worth the trouble.
i bought the fm300a clone recommended by the german youtuber, is very very good!
Thanks Steve, that was a fascinating discussion. She was really able to articulate the cultural differences.
and then I scroll down and read yours ... 😜
a) Greedy BillyBob uses cheap labor from China to make his products there and increase his profit margin from 30% to 300%. b) Bigoted JimBobs spew hate on China when it was good ol greedy BillyBob who moved manufacturing out there in the first place c) Bigoted JimBobs refuse to blame greedy good ol' BillyBob for their woes because he shares the same skin tone and facial features as them. That's all that matters for JimBobs in the grand scheme of things really d) Whoopdidoo (And that's the story of BillyBob, China and JimBobs folks, China got caught in the middle)
Agreed, this was a very interesting video!
@@wa2368 you sound like not only a clown but a bigot. Hey, why don't you just say you hate whitey businessman? Like TH-cam and Google are good ole boys...but you didn't mean them, did you?
@Fat Rat you two are prime examples of "bigots"...
Rachel's incredibly raw and articulate. Such an insightful interview, Steve. I love how she explains that just because you're adept at playing an instrument, doesn't mean you would appreciate music at the level of plain "music lovers." I honestly think a part of this applies to sound engineering as well. For some, it's just about practicality and technical goals. But for an audiophile, it's always about emotional impact.
All of the audio engineers I know in the U.S. and E.U. are in that field or profession because they LOVE MUSIC first, not just the technical aspects.
You'll find that many of the best Mastering Engineers are/were professional or accomplished musicians.
Her thought process is excellent. Well judged all aspects
Apparently this is a 'needed" method
yes she seems to be on the money ! and has allot of knowledge about the workings of it ! great interesting information, especially if you would love to get into the speaker market !
Her partner Ian Grant passed away a few years ago. They were a great audiophile couple. I brought some equipment from them and was treated royally - very genuine people.
She was riveting, very knowledgeable for her young age.
One of the best guests you’ve had in a while Steve. Thanks 😎
I lived in China for over a decade. From my experience of talking with audiophiles, the reason that US and Japanese high end brands (accuphase, eso) are less popular than British and German brands is standard power supply of 220V. Smuggled products are so much cheaper than from the dealers' w/ import tax, so if you get a dCS or Chord product smuggled from Britain, you can just plug it in to Chinese wall sockets, which you cannot do with most jp products.
Brilliant Lady, role model for audiophiles. Thought provoking analysis.
This Lady is undoubtedly very knowledgeable, intelligent and smart ; at the same time, it is not at all fair to generalize.
Best interview you have had yet! Fascinating.
Yes indeed. "fascinating"
It's fascinating to hear how both music and audio are appreciated differently in different parts of the world, and how it changes with the passing of time. Thanks, Steve and Rachel!
"But that's what's confusing my brain"
You're a lovely lady. And you did an amazing job explaining the differences between our two audiophile cultures.
Thank you for sharing with us. ✌️
Wow! Most interesting audiophile TH-cam video I’ve watched in years. Your guest is awesome! Hope you interview her again soon.
I am a mainlander born in 1980s. I would say most people from my generation are quite eager for different kinds of music growing up. I have some hundreds of CDs including anything I was interested and accessible, all purchased when I was a teenager and many of my friends who love music have some collection as well. And also we don't have much barrier finding information (like watching some YT videos) if we really want to. We are culturally different for sure though. Western music has been dominating in China for a long time and it's going to continue. But not all kinds of music are appreciated equally as in the west that's for sure. Sometimes I (and many many Chinese) listen for the purpose of studying, for example the music from Childish Gambino is not pleasing to hear at least to me but the meaning in the songs are quite interesting, helps me understand a bit more about your society.
Charming, engaging. Good interview. Love the way she ended this. Chinese just listen. Get that, so many are so into chats and graphs and measurements. Never got that, I just listen, I trust my ears. Thanks Steve.
In your TH-cam life, Steve, this was your most fascinating interview. A special thanks from me for this one.
Thanks!
@@SteveGuttenbergAudiophiliac Hey. Please let me know if Tonewinner AT 300 any good?
@@SteveGuttenbergAudiophiliac please list out trustworthy Chinese audio companies.
This woman is so intelligent and interesting.... And very humble too. I adore this type of people.
Very intelligent, articulate. The cultural backgrounds of China vs U.S., access to information, market differences, etc, all fascinating, like she has a degree in social anthropology. Awesome guest!
Late to the party but Rachel was a terrific guest and offered great insights into both Chinese and Western culture in a very nuanced way. I learned a lot from her and I have been traveling to China for work for over ten years. I would live to hear more form her in a classic podcast studio interview format.
Oh man she knows her stuff. Great interview thank you.
I raise my hat to this lady! Intelligent, insightful, knowledgeable, and precise in her analysis of Chinese hifi culture and differences to the west. Very informative! Excellent interview!
Amazing!!! So interesting to see this... She is very knowledgeable! I would love to see some of these contrasts with Japanese audiophiles (they love physical media!!!).
Miguel Barrio ... and 4w SET amps with 100+dB speakers. 😬
...And have no space to put either!
i was about to comment that this video was one of your best Steve... but it seems i'm not alone! It was fascinating to listen to her views on the different cultures within the audiophile community. Thank you Rachel for your insight!!
Excellent interview. It shows you need to watch over the wall to understand your own garden.
Awesome statement. "Hi-Fi is one of the finer things in life". So now I know why I spend so much time and money in this area.
You keep surprising me Steve with what you come up with. The scope and depth of your topics and the quality of the people you present, sets you apart from any other TH-cam audio file channel. You always find really interesting people. This lady was brilliant. Very intelligent, clear in her thought processes, knowledgeable and also very likeable. Thanks for doing all this. Love it!
Really liked this steve! Always nice to hear a person who is able to think in a nuanced manner. So different to the "orange man bad" type of shallow thinking we are so accustomed to hearing in modern American culture.
I totally agree, the triggered trolls that only knows how to reply "orange man bad" whenever truth about Trump's corruption and treason comes up in a nuanced discussion are such pathetic snowflakes.
@@divertiti lol Im Canadian, French Canadian at that. The reality TV Americans call politics truly baffles me. .... clowns to the left of me jokers to the right as the song goes.
smith Trudeau would never make the cast in the states.....he would not even be called for an audition....
Fat Rat yup, if you ask me the middle is a pretty nice place to be in politics. Here in Canada our extreme far right and left would both be centrist parties in America.
Smith lol now that's an American perspective!! Nuance and subtlety a very exotic experience for America in 2019. In an international perspective Trudeau is very much a centrist politician as are almost all Canadian politicians. Even our most radical ethnic nationalists here in Quebec believe pretty firmly in a system which takes advantage of the best that both free market capitalism and modern socialism have to offer. I'm not a Trudeau fan simply because I feels he is mimicking american politicians very closely, very concerned about talking points, image and saying the right things that are popular right now. Despite Trudeau our federal liberal party is still the very definition of a centrist party, atleast from a historic international perspective. But yes, based on american politics the liberal party might as well be the modern Marxism party.
Wow. This was a great and informative interview Steve! I clinged to her every word!
Your guest is very articulate like most of us audiophiles are. She nailed it with how audiophiles, in particular are reaching for the emotional connection to the music. (Even knowing a lot of recorded music's moment of event can take place at different times and locations during recording!)
I'm guessing that's when our brains "homogenize" the end result?
With note, the better the retrieval system, the better the overall effect.
One thing for sure, Hi-End music reproduction allows us an infinite number of possibilities to that enjoyment!
Thanks a ton SG!
Outstanding interview Steve. Well done.
Interesting interview, I've been in the audiophile scene in Calgary for 40 years and I've never heard of Rachel or her company. Her website says she is in Airdrie which is 10 minutes out of Calgary. Maybe someday I'll run into her but not having a store front...maybe not. I'd like to meet her someday.
Grant Fidelity is located in the city that I reside which is Airdrie, Alberta. I have never purchased a product from them but one day I most likely will.
She's speaks English, which I assume is not her native tongue, better than many Americans. Very impressive.
no, I sharply disagree with this statement. Yes, it is amazing she knows english and also her native tongue. But America has 400 million people in it, and a VAST majority of us do speak a second language. Its more the norm than you think actually, especially with alot of first gen immigrant kids here and on down. Were not perfect here, but were alot further along than you'd think in that department.
maureen wassermann ok boomer. We all know you’re talking about black people and Hispanic people.
@@bosuacjafari2337 Yeah, those two groups cannot speak proper English whatsoever.
I met her at an audio show many years ago...I believe she is western-educated with an MBA from U of T. Language aside, she is quite articulate with a good sense of the subtle and not-so-so subtle nuances required to marketing hi-fi in North America vs the growing domestic Chinese market.
Really an eye opening interview, hopefully Steve can do more of this kind of interview about audio culture in different country.
One of the most informative interviews I’ve heard in years. Her remarks confirm my resolve to buy as few products as possible made in China. I’m so blessed to live in the United States and I’m from Vietnam.
All your American brands have more Chinese (and vietnamese parts too) than a lot of the branded-Chinese gear itself. Literally almost everything is made in China because of strategic decisions made decades ago.
Finally someone truly intelligent and not talking with snake oil bias.
You are so right!
How informative! Love the way she speaks about emotional connection to music. Thanks Rachel.
Pay this woman! A very articulate assessment, and kudos to you for choosing such an interesting topic.
Good interview! Rachel is very articulate and intelligent person. I was rather surprised that the topic of personal listening devices did not come up. I mean, she did speak to the fact of China being crowded. Given that, it seems to follow that Chinese audiophiles would be headphone fanatics.
redstarwraith John Darko of Darko audio did a podcast with a guy from a coffe and headphone shop in Singapore that was also interesting to hear the cultural differences between the west and Asia, China does seem worst because of the way internet is not free there!
She’s describing much deeper foundational cultural differences vs younger generation way of enjoying music (head FI). Head FI phenomenon doesn’t feel unique to Chinese, global trend.
Incredibly interesting interview. Rachel is a wealth of knowledge Steve. An inside look behind the Great Wall. Kudos.
One of the more interesting interviews you have done. Cheers!
Fascinating interview, great video
5:27 this lady makes a statement that is COMPLETELY TRUE!!! And Steve knows it!!!. Moves right on by it as if it wasn't important statement!
In short, Audio magazine reviewers have been HIGHLY influenced by manufacturer dollars heavily while writing reviews since the beginning!!!! This is 100% true! Although not all reviews are BOUGHT n paid for, for a glowing review. But it is a common occurrence to boost sales. It's called "greasing palms!"
Money makes the world go around folks. Never changes. Go figure
I really appreciate Rachel's candor. She explained to me well what i'm seeing when i look for audiophile equipment that is listened to in China. I also see some similarities in the gear i see online that is in Vietnam and in some instances Malasia.
Fantastic interview! How I wish this was part of an official panel discussion in the program at the NY Audio Show this year. It would have brought some back some much needed buzz.
Wow, she has a wealth of knowledge and insight.
ChiFi are really growing in the IEM market.
Not just iem but DACs and amps too.
I have just got some amazing equipment, Chinese built, for a fraction of what you'd pay otherwise.
Topping Dx7s dac/amp, THX AAA789 amp measures impeccably and sounds it, finally, for some flavour, I just got the beautifully crafted LA Figaro 339 tube amp. It's a beast in weight using all quility components and the construction quality is incredible for the money.
Never before could I have ever afforded the sound capable from this emerging market.
They are passionate about sound.
this one a great interview, Rachel was so welcoming and willing to share her experience. I learned a lot. thank you Steve!!
I wish this was the most watched video.....I served 10 years (Army-AIRBORNE) and lived overseas for six years. It opened up my eyes and showed me that America isn't the center of the world lol. People tend to fear and hate the unknown....the people that watched this video ....I bet my life savings (granted it isn't much lol) are people who tend to be much more open-minded and probably more politically...well I won't go there to detract from my comment, but it is good seeing the comments on here. Gives one a bit of peace of mind during these crazy times.
Smart lady there.
13:53
Best explanation of what's been happening in China on the internet side. Well many people, even the some Chinese don't understand why the set up the Great Fire Wall at the first place.
'Nor the best or worst but it is necessary now. Because you can't just open the door and suddenly let everything in.'
Big applause for her.
I live here in Beijing. The chance to connect with audiophiles in a city with a few very good record shops is practically a dream.
Rudy Carrera ... what’s the scene like?
@@hushpuppykl there are flashes of a scene here musically, including some jazz clubs. There are some decent clubs here, too, but it's almost impossible to connect with local music scenes.
Rudy Carrera ... you need to infiltrate the local grapevine. Then Chinese are conservative too. We keep to ourselves a lot, initially. But we always welcome, eventually
I need to go see China. Never been yet.
I always enjoy your show, but this is a very good episode. Absolutely loved the “transparent” discussion ;). Was enlightening to hear and get a glimpse of different cultures. You did a wonderful job of interviewing and she had done an excellent job to provide well thought out, deep responses I thought.
This was indeed a fascinating conversation. The Chinese Sound, the British Sound, The German Sound. She knows her stuff. I also appreciated her gentle but firm rebuff about what brands she exports into China. Smooth. :-)
Great interview. She did a good job of describing the differences between the consumer of China and the western world. I have lived in SE Asia for 11 years (Hong Kong &n Vietnam) and been doing business here since 1986. The space available for a sound system is another big issue. The living space is very confined. In Hong Kong and Vietnam (Hanoi & Ho Chi Minh) there are many stores for listening and comparing audio Hi End products. Thanks for sharing.
I purchased a valve headphone amplifier, called Dark Voice, made in Chengdu (where Pandas come from). Sounds pretty cool. I use it with Senheiser 650 headphones, and a Dragonfly dac plugged into my phone.
this was a facinating and amazing into the mentality of the Chinese audiophile and or music lover. This explains alot into why we get flooded with many items from a blinding array of brands in China.
High water mark for your interview series, Steve. Thanks for this fine discussion.
This was the best episode I've seen so far, and im from the future, lol. I think it's amazing that you can learn so much just by listening to the different approaches to the same hobby. My mentor plays a lot of Chinese classical music to demo equipment I find thisn music very dynamic top and high mid loaded detailed with an emphasis on emotional voices. Its not my jam, but if i was making electronics for this music, I'd definitely focus on this style. Different music, different gear, different space different gear..
Steve,
This was an absolutely fascinating video!!! Thanks so much for sharing it with us. I loved learning about the different view points and level of exposure of the Chinese to audio, high end audio and music in general. LOVED IT!!!
Don't know the lady, but she is very experienced, knowledgeable and open, thanks for your vision!
Taught piano for a long time and she is right. Virtuosity, pyrotechnics and status. Very little to do with the love of music and how it fills your soul .
What an interesting discussion. Thanks Steve for sharing this.
Hello Steve and Rachel, thank you for a fascinating and thought provoking interview. It was great to hear about cultural differences from someone who actually lived on both side of the " firewall". Steve, thank you for all the services, knowledge and expertise you are sharing with the audiophile and music lover community.
She’s lovely, I always enjoy listening to knowledgeable people talk on Hifi
She's fantastic and I dare say far from confused! Thank you so much for posting this.
I have bought from Rachel’s company Grant Fidelity and her products are second to none. Great high end tubes and amplifiers.
Good interview and happy to see that Rachel and her company are doing well. I bought a relatively inexpensive power cable from Grant Fidelity many years ago. When I received it I thought it had somewhat of a DIY look and feel to it. At first I was a bit disappointed...until I hooked it up and compared it to others. Shunyata and Siltech came and went but I still have the Grant Fidelity cable in my system.
I really enjoyed Rachel’s insights and her attitude is just great, wonderful interview, thank you both
Impressive source, Steve. Her reference to "reverse engineering" is a polite way of saying our technical expertise is derivative, rather than inventive. But you learn by playing follow the leader and eventually are able to make a personal, original creation no one has thought of before, if you are patient and not too proud. A great mind is a powerful force and an attractive characteristic to me.
At last an intelligent woman who speaks about music and makes sense
Wow. Fascinating insights into the general differences in western versus Chinese "audiophile" market that's very much influenced by their authoritarian government, and also the manufacturing/distribution/retail side as well.
A very astute lady and a joy to listen to.
I was surprised on my business trips staying in Zhuhai the sale and availability of tube audio equipment. 4 blocks from my Holiday Inn was a large mall with many gorgeous tube amps displayed at many of the stores. Most were branded Zhuhai Spark which I found out later was the lower end domestic product of Cayin.
So searching the internet for their address and found their HQ in a building about 5 minutes away by taxi. They showed me their listening room with WILSON watt/Puppies and other acknowledged high end speakers. Spent a great afternoon listening to their tube products there. Too bad they would not sell me an amp with a 120V transformer to take home.
Later, shopping for DVDs at street level shops around the hotel, I found one that carried an assortment of Chinese made audio vacuum tubes. Never bought any, as I suspected they were probably factory rejects.Still pretty cool to run into that.
Her characterizations aren't surprising given the history she describes. The Chinese audiophile market is more about audio as a luxury good- a symbol of status and having nice things at this point in time. The U.S. markets definitely have this component, but there is more of an aficionado component- there are more audio geeks.
There are parallels with other luxury items, e.g., alcoholic beverages Iike wine, automobiles, fashion, etc. Some people look for the recognizable brand names for the status, and some intellectualize their interests to add another layer
Exactly. She makes the pertinent observation that hifi culture is relatively new in China. Unlike more sophisticated hifi markets in Asia (Hong Kong or Japan, for example), the appreciation of this new culture will initially be superficial and there will be ample opportunity for cultural faux pas. A bit like drinking expensive red wine (considered a mark of sophistication in China) mixed with lemonade. Yes, it does happen. Given time, I am sure that a more informed market will eventually emerge, one that can look past luxury brands and get into the geeky aspects of hifi.
Yes this matches up some ex-pats vids I watched from China, trying to describe the cultural/societal differences. It ties to what she is saying too - doesn't matter for most people what THEY think, they want the status symbol that everyone else will recognize. It was weird, the ex-pats showed a lot of houses that were calling down from lack of basic maintenance - but the families inside had very nice furnishings, and it was all about status and sinlgnaling such to other people.
I wouldn't mind betting the Chinese have some gorgeous music to listen to.
Amazing lady. Very connected and observant of modern culture. Thanks for great interview and letting her say her thing.
So many lessons in this interview. EXCELLENT.
Amazing explanation something v rare. Detailed and truth very rare interview. What an educated lady and from a lady wow. Loved it
Very insightful. Would love to hear from her again. Visit her in Canada and do a brand comparison. Can Chinese amps etc compete in quality as ones offered in North America?
@Fat Rat Thank you - I watch Sean all the time too
Best episode so far. I will watch again, her insights are beautiful and true. Thanks Steve.
I remember buying a jazz lp in the eighties, and there was a statement on the inner sleeve from the label, regarding their negative experience of trying to get their music promoted, or even heard in mainland China. Basically, the party line was that music like jazz went against natural human conciousness, or something along those lines. Classical music was permissible, and I know that instrumental artists like Jean-Michel Jarre played live there, but you would never have experienced what we have in the West. I hoped that with the changes in China since then, that tastes might have broadened, but as the interviewee said, there are still cultural barriers. I went to see one of my favourite bands, Tack>>Head, here in Edinburgh back in April. I wonder how they would go down in Beijing, or Shanghai.....?
Really enjoyed her perspective. Thanks so much for doing this interview!
It was excelent, congratulations Steve. Beeing an audiophile in China does have some nuances, but apart the "Google Barrier", they are able to discover and find better ways of enjoy music as much as we do, in the west.
That I have observed: (correct me if I am wrong)
The Chinese have a plethora of vacuum tube gear, from very basic to quite elaborate. Analog+ tubes.
They seem to favor for more delicately voiced speakers like cabasse, Vandersteen, Sonus faber, and similar. Magnepans and stats seem to be good sellers.
I base my findings on English language posts of China based individuals.
I wish there were more open candid and understanding dialogues like this between the two cultures.
Exceptional guest. Her thoughtful and nuanced perceptions of cultural differences were fascinating.
Great video steve really enjoyed listening to her knows her stuff wished she had mentioned the brands of Chinese hifi. Keep up the great shows you put out great for our audiofile community
its a mentality ive noticed a lot in asian cultures - china, korea, singapore, where theres an obsession with having the nicest thing and lording that over others. a sort of ultra consumerist attitude which certainly exists in the west, but is generally looked down on, but its very prevalent in SEA
It's because up until fairly recently most of the population was dirt poor. It's the same reason, having flash and cars and women are big in hip hop culture.
She's really insightful! A brilliant and down to earth business person. Very fascinating interview Steve.
What a fascinating discussion. She was very informative, on point. Really interesting. Great video.
Fascinating how political and social differences can affect one's approach to high end audio playback, as well as music appreciation itself. Something I never thought of before. Really enjoyed this interview.
Great interview Steve. Rachel is awesome. Super interesting to hear about the Chinese audiophile marketplace.
Very interesting interview! Chinese audiofiles tend to be much younger than in the west.in the early 2000's,I liquidated most of my vintage McIntosh tube equipment, JBL/ALTEC horn stuff via Walt Benders Audiomart.i had two Chinese buyers that cleaned me out.all was being shipped to Hong Kong.anyway,there is high quality stuff coming out of China at very good prices.
Fascinating guest here and she is very informed. I really like the fact that the guest is a women who is this aware in a mostly male dominated hobby as far as we see in the west that is. Wonderful interview.
Very cool. Glad to see a very different perspective from someone like myself who lives in the US.
What an incredibly intelligent person.. she impressed me with her thought processes.
Excellent interview on many levels. She was wonderfully nuanced and insightful. It was interesting to hear the practical implications of what living in a closed society with controlled access to information has on daily life such as one’s hobbies. Although the middle class is growing in China and prospering many don’t have a higher education and aren’t necessarily inclined to be inquisitive or are able to independently gather and analyze information in a sophisticated way. Of course this is also due in large part to the way the government programs and indoctrinates their citizenry. One also gets the sense that the liberal arts are not widely taught in their universities or school system, at least not in the way that we are used to in the west in terms of scope and openness.
Excellent thank you Steve and Rachel...made stimulating Saturday morning listening as I'm drinking my coffee.
I feel out here we have close connections to China, the people etc. Chinese culture is not something new as the Chinese first started immigrating here during the 1850's.
It is of great concern what has been happening in Hong Kong, which is on our news daily.
In so far as China is concerned, so called trade wars initiated by the US government, the negative views coming from Trump does no more than heighten the level of distrust coming from both sides. It is not a positive way forward & the world (from what I see) is generally concerned by this giant leap backward.
I noted from Rachel that it is cultural that many Chinese children learn the piano or perhaps violin from a young age as a form of study, perhaps discipline for want of a better word, rather than an appreciation of the music per se. I think that's understood, but interesting Rachel reinforced this concept.
I've read all the comments on this thread..interesting reading here also.
Great 👍🏽
Wow thought I wouldn't be interested in this topic but watched to end so much learnt and nice to know.
Very fine review Steve , I find that I actually learn more and more from your reviews and I thank you for that .
i had wondered what happened to Grant Fidelity and now by reading some of the comments below i see that Ian Grant, whom i knew was ill, passed away. now i can understand the apparent disappearance of the company. Rachel's honest and forthright manner is endearing and i look forward to Grant's further adventures.
...hifitommy
Been a pro musician my entire life. Started listening first at age 3. Having a stereo system was equal and parallel to learning to play any instrument if you play by ear and read. Maybe this is why ear players are more connected than kids pushed through the mill.
This was very enlightening, THANK YOU RACHEL!
What a knowledgeable and articulate person.
Great channel Steve. However, as a Chinese and 20 over years into audio myself, I have to disagree , The geographical and economical diversity vast vary in different areas in China. But I can confirm the audio industry is not doing well at the moment within the audiophile territory due to the taste of the younger genration and shift to more life style products more like anywhere else in the world. A lot of Hifi stores where used to visit closed years ago due to the trend and older audiophiles are more specific and intend to find what they really want by e commerce with vast amount of info exists on the internet, again, just like everywhere else. Seems that she's a bit biased based on the customers she is dealing with.