Goal Setting In Your Copywriting Business 🏆 | What You SHOULD Be Focusing On 🔎
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- เผยแพร่เมื่อ 13 ต.ค. 2024
- Find out more information on how YOU can live life on YOUR OWN TERMS 👇
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Let's talk about goal setting & what you should be focusing on in your copywriting business.
Being your own boss can be difficult. Managing tasks, your time, staying motivated... everything about being an entrepreneur is hard.
But what is difficult is what types of goals should you be setting for yourself & what you should really be focused on when it comes to achieving that next level in your business.
I'm here to help!
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#CopywritingBusiness #CopywritingForBeginners #Copywriter
Find out more information on how YOU can live life on YOUR OWN TERMS 👇
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Just completed my first blog project for a marketing agency. Charged them 200 EU. It didn't take 6 months but rather 10 days! Thanks for the info Sarah, your are full of useful tips.
Congrats! Thanks so much for watching!
Hey Sarah! After watching a number of your inspirational, informative, and brilliant content on copywriting all I can say is thank you for being so honest with all that you’re teaching. It’s funny how there’s really not that many TH-cam channels on the skill of copywriting. Iv watched many and yours is so relatable and true.
Hey Kevin! Thank you!
What a lovely video, Sarah! ✅
Thanks so much! Setting goals is super important!
I really like you. Thanks a lot
Sarah, thanks for making such positive videos! Not only are they informational, but they make me excited about the possibilities out there. I've noticed that some other channels about copywriting/freelance writing can be negative and immediately put me in a defeatist mindset. However, when I watch your channel I am rejuvenated and motivated! Keep up that positivity-- it's contagious!
Your feedback just made my day! Thank you!
Hi Sarah
Thanks very helpful as I am rebirthing.’
What courses are you offering
Richard
Setting the right kind of goals is important when you're reinventing yourself.
I offer a free course on copywriting. You can sign up here: www.writeyourwaytofreedom.co/6-months-to-copywriting-freedom
"I am hardcore a grandma" - me too! lol Great content as ALWAYS!
Hi Sarah! I am still working away till I can afford your course (getting closer) and in the meantime I appriciate all your great vids! XO
Thanks! And that’s no problem! We’ll be here whenever you’re ready. :)
Hey Sarah, always love watching your videos but I have a question. Could you be more specific about spending 30 mins a day on learning? I mean what do I have to do to in those 30 mins that could enhance my copywriting skills? Thanks for the video (It's premium content).
You can follow the steps from my free masterclass to start your copywriting business. www.writeyourwaytofreedom.co/vsl
The 30 minutes a day will include doing things like practicing writing copy, forming a list of ideal clients, creating your website, and eventually pitching your services. The idea is that you don’t need a huge chunk of time every day in order to make progress. If you’re consistently taking baby steps, you’ll definitely be able to reach your goals. :)
What makes medical copywriting different from other copy?
I'm a copywriter in the medical niche. Medical copywriting is more technical than health & wellness.
There are lots of niches out there. Picking a niche give your business focus and allows you to become an expert in that field.
Sarah Turner Agency Thanks. I know about niches. I used to work as an executive for a medical non-profit that produced medical missions worldwide. I started their newsletter, which established a 30% ROI on a consistent basis. It translated into staying in the black year ‘round (between big fundraising efforts) and being able to afford some expensive equipment the founder had wanted for the organization for a few years.
What I meant was that copy, specifically, for them had more medical jargon in general, but was still about telling their story and garnering donations (instead of sales). I found a lot of the same formulaic tricks worked well for the medical field donation copy as work for the sales or b2b marketing fields... wondering if you found some new hacks?
Thanks Sarah. Your videos are so helpful.
Very informative, as usual. Thank you.
Thanks for watching!
Sarah, your content is great! Thank you for sharing.
I totally relate to your mention of research taking the longest at first. Do you have a video of best researching practices? I wrote a blog for a holistic clinic, and research and writing altogether took about 4 hours for over 1,000 words. Rewording takes a lot of my time for me too and makes me feel discouraged, like I’m not good enough. Any suggestions for this predicament?
Thank you!
I’d definitely limit the time you spend researching. I know I can go down a rabbit hole and end up spending hours exploring different articles if I allow myself to. And hiring an editor makes all the difference! Not only is it difficult to edit your own pieces, but it also takes way more time. Having another set of eyes on what you write before sending your work to your client is definitely beneficial.
Going to watch this daily! Thank you Sarah!
That's great!
Just came back for a 3 week trip to Bali, and it's really made me start to take the idea of becoming a freelance copywriter seriously. I have an undergraduate degree in English, and a diploma in Advertising and Marketing. (not that it matters lmao) Also worked for an advertising agency for 6 months so I have decent copywriting experience and digital marketing understanding. I know I want to do this, but I'm terrified to start. It has been a really tough year for me and my confidence is on an all time low.
But....Watching your videos on repeat for motivation. Thank you 🙏
Hey Taytay! I went to Bali this year too!
You can get started by following the steps in my four-video mini course on copywriting! Take it one step at a time. Start with getting in the business owner mindset! You got this!
Even just 30 minutes a day will take you so far!
Sarah Turner Agency Thank you! I will definitely look into the video course, I am so ready to start now. With my current job, I can dedicate around 3-4 hours a day to building this! Do you think it's realistic to expect decent success within 6-7 months?
@@taytayqueen7024 Absolutely! Obviously, it depends on the work you put in but you seem ready and eager!
@@taytayqueen7024 Sarah turner agency videos really help! :)
Hi Sarah,
I have been binging your videos and loving all of your concise tips! I’m from the Philippines and wondering if I can avail your course.
Copywriters are location independent, so we can work from anywhere in the world, as long as there's wifi. You can reach out to clients across town or across the globe. If you have questions about my course, shoot me an email at freedom@sarahturneragency.com. I'm happy to answer them.
This is inspiring! Thanks for sharing. When I’m able, I’d love to take your course.
You can definitely get started with my free course on copywriting! Let me know if you have any questions!
Sarah Turner Agency I’ve actually been through it already and I look forward to implementing what you teach.
Does she have a paid course?
Really clear, well presented material. Thanks for the advice.
Thank you!
Thankyou Sarah Turner Agency another video full of tips and advice! :)
Hey there.
Is there any way to tick up the sound a bit? I have your videos turned up all of way on all devices and it's as if the sound gets quieter.
Hey ChakraW! Is your volume all the way up on the TH-cam video? Sound is working on my end. Some have found it helpful to use headphones.
@@SarahTurnerAgency rather difficult to use headphones in the shower, dear. It's even quiet through the speakers.
And I really am not a fan of going deaf with things over and in my ears.
Hardcore Grandmas unite!!! Thanks for your insight, Sarah!!
love it!You really inspire me,I am still new at this industry and I am lost.But I will do whatever it takes
You can sign up for my free course here: www.writeyourwaytofreedom.co/
Hi hope you are fine. I have watch the video and it is awesome. Please make this kind of helpful video regularly. Ajoy Dhaka Bangladesh
Hey Dhaka! I try to post a video every week. You can subscribe to my channel to get notices when there's a new video.
I love watching your videos. Thanks for all you do.
You are SO welcome! Thank you for all the support!
Hey Sarah!! Thanks for this. I need to become more strategic with my goals. I'm trying to only work with digital marketing agencies and virtual assistant agencies for the B2B social media marketing/digital marketing niche. I created a questionnaire a few days ago to start "qualifying" new leads. The tip you gave to learn and practice my writing daily is good too! I know I'll be where I want to be in a year or 2, just have to keep at it!
Awesome! For most people, I don't generally recommend giving a prospective client a questionnaire. I see my part of my job is to make my client's life easier and I don't want to give them extra work. If you have a strong reputation and turning away leads then it might be time for a questionnaire. :)
Sarah, you really are so inspiring- thanks for sharing! 👌🏻
Thank you!
Thanks Sarah for the great info! I often get overwhelmed by the big picture, so the concept of "reverse engineering" really clicks with me as a way to break things down into much more manageable bits. Can't wait to start utilizing it. Thanks again!
I'm happy I could help!
Love your videos! I understand the importance of picking a niche. However, for the most part it seems that the majority of people advise picking just one. I have read a few articles where the authors said that having three areas was okay to do. Would you mind giving your thoughts on this alternative advice? I ask because construction copywriting is kind of what I’m blocked into from my past career. I do enjoy it but as an expat/ avid traveler and a volunteer paramedic I would love to list the three niches of construction, travel, and medical copywriting. Would this hurt me while I’m transitioning into working as a freelancer or do you think it’s okay?
I recommend choosing one niche because it communicates to your clients that you're a specialist in your field. Multiple niches tells them you're more of a jack-of-all-trades, master of none. If you want to have more than one niche, I recommend having a separate website for each niche.
You don't need to have previous experience in your niche, either. I'm all for writing about what you love. Copywriters are paid to research. As long as you're willing to put in the research, you can pick whichever niche you love to write about/ talk about/ research about.
@@SarahTurnerAgency Thanks! Yeah, I kept looking and this deff remains the best advice. I realized I was suffering from a bit of confirmation bias and was only looking for the answers I wanted because a couple people said something I wanted to hear haha!
Thank you so much Sarah. I have just discovered your channel and spent all day absorbing your insights. What you're providing is extremely valuable.
I have a question about blog post length and cost -- I hope you don't mind my asking!
Say you charge $200 for a 1,200-word post, would you then recommend charging $400 for a 2,400-word post (i.e. just doubling the price for double the word-count)? Or are there other factors to consider?
Thanks again for all that you do!
In general you can definitely just double the pricing. There's also things to take into considerations such as how technical it is, what your level of expertise is, etc. These numbers are always just guidelines.
Hi Sarah! Thank you so much for your videos, they have been incredibly helpful and packed with great tips. In this video, you mentioned that job boards are a good place to start when building a portfolio. I'm hoping to get some pieces started to build my portfolio but not sure what job boards to look at or where to start, just to have something under my belt! My niche is women's health in particular. Thanks so much!
Your portfolio doesn't have to be in your niche when you're starting out. I like problogger and contenta.
On research: how do you focus it down to just what you need?
That definitely takes practice. It helps to have a niche. As you write in your niche you become more familiar with subject matter and your audience.
Hi Sarah, thanks so much for all your videos. I really enjoy watching and get so much value from them. I was wondering if you can explain more about the process you use to get clients. I saw the cold email video, which was great, and hoping you can elaborate more as to how you engage potential clients, handle objections and win contracts. I can tell from your website that your experience speaks for itself, and you probably get a lot of referral work, but how did you manage prospecting when you first started out with less experience? I am interested to hear your feedback. Any advice you can provide will be very helpful. Thanks again for all you do!
These are great questions, Kris! I've added them to my future videos list. I will continue to make videos on these because it's definitely important! I will add that most of my clients came from cold emails. Don't underestimate these :)
Hi sara! I just wondering who's your mentor. You're so awesome!
Hi Rowena! Thank you! I have many mentors and people I look up to. Joe Polish, Adam Linkenauger, Sam Ovens, and Kirsten Johnson come to mind.
You know that speaking to a camera for a vlog is kiiiinda like talking to your camera for an IG Live... 😂
This was awesome as always. I’m sharing the crap out of your videos because they are always so chock full of info. Thanks so much for all you do!
Thanks for sharing!
I am struggling to understand my niche and where to go to find information on my niche. I am debating right now between a Christian Living based niche or a self-help niche. Any advice would be hugely appreciated!
You can type your niche + copywriter in Google to see who else is writing in your niche. To find businesses in your niche, think about who's spending money on marketing in the self-help space or the Christian Living space.
@@SarahTurnerAgency thank you! That is really good advice and I will be following it.