Unlocking the most powerful playlist on Spotify

Here's everything you need to know to unlock the most powerful playlist on Spotify-Discover Weekly.
Check your popularity scores on Spotify 👉🏻 artistxray.com.
--
Timestamps:
0:00 - Intro
0:15 - What is Discover Weekly?
0:56 - Why is Discover Weekly so powerful?
1:48 - Discover Weekly vs. Radio
2:31 - Discover Weekly vs. Release Radar
2:49 - Discover Weekly vs. Spotify editorial playlists
3:26 - How does Discover Weekly work?
4:56 - Some Discover Weekly examples
6:18 - How to get on Discover Weekly
7:46 - Getting an old song on Discover Weekly
9:21 - Outro
--
Get music marketing help:
Subscribe to the Monday Marketer 👉🏻 tomdupreeiii.com.
Marketing articles, courses, & services 👉🏻 dupreex.com.
--
Connect with me:
Instagram 👉🏻 / tomdupreeiii .
TikTok 👉🏻 / tomdupreeiii .
Twitter 👉🏻 / tomdupreeiii .
--
Support the channel:
Buy some merch 👉🏻 shop.tomdupree....
--
The following are platforms, products, and services I use and recommend. Some are affiliate links (some not), which means you can use them to support the channel at no additional cost to you (but it could make a big difference to me):
Amuse 👉🏻 go.tomdupreeii....
Carrd 👉🏻 go.tomdupreeii....
ToneDen 👉🏻 go.tomdupreeii....
Printful 👉🏻 go.tomdupreeii....
Shopify 👉🏻 go.tomdupreeii....
Gear 👉🏻 kit.co/tomdupr....
--
Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.
Thank you for watching!
--
#musicmarketing #spotify #spotifyplaylist

[@ramonl.2744]

Got a song released in august 21 with over 800k streams. Today a popularity score of 37 and from Disc Weekly about 250k streams. Thanks a lot Tom for the great help with your vids on this one. 🙏🙂

[@tomdupreeiii]

That's what I'm talking about! Congrats!

[@ChrisJustinMusic]

Great knowledge, thanks for sharing!

[@tomdupreeiii]

No problem! Thanks for watching.

[@jake.macadam]

Tom you’re the man! Always love your videos bro.
Would you say that Facebook ads was was the sole thing that pushed your songs to get on discover weekly?
It’d be interesting to see a video from you where you review which FB ads campaigns successfully got your songs on DW and which didn’t, and talk about why.
Thanks bro!

[@tomdupreeiii]

I wouldn't say Facebook ads are the only factor, but they have certainly been the biggest factor for me, especially since I haven't made as much organic content to promote my music as I probably should have. I actually have several videos on my channel that do exactly what you're describing. You may have to dig a little bit, but they're there!

[@AThousandHills]

So helpful - many thanks Tom. We've got 41 followers on Spotify so it's early days for us!!

[@tomdupreeiii]

Best of luck! Keep going!

[@AThousandHills]

@@tomdupreeiii Really appreciate the encouragement!

[@vxd]

My experience not so great unfortunately. I pushed one of my songs hard, got more than 10K boost on release radar which increased my popularity score to around 35, but discover weekly didn't come until 3 weeks after that, and its like 5 streams a day lol. 2 months later, I'm still getting 2 or 3 discover weekly streams per day, I'm not seeing the same type of bump you showed. Also, for info, when I passed 30, I didn't get discover weekly, I had to wait a couple more weeks (around week 6) when my song got to 36 pop score to get on DW, and those tiny numbers.

[@tomdupreeiii]

This is all very interesting. Thank you for sharing. My guess is there are other factors at work here if the numbers weren't as high as expected. I don't know what though.

[@JasonHensel]

In the last 28 days, I've had four songs on Discover Weekly. Every song is more than six months old, and the popularity scores are 9 to 15 percent. I'm happy they're on there, but they're only pulling in around two to three streams each. So... IDK. Weird.

[@tomdupreeiii]

I've seen this in my catalog too. I think (but can't confirm) Spotify has been making some algorithmic adjustments which has let to a handful of streams for songs under the benchmark for a lot of artists. I still believe the 25% mark is the "official" test metric and 30% is still the official "push" score.

[@brokent163]

Great info Tom!

[@tomdupreeiii]

Thanks!

[@claireabella1]

do you know if older releases are capable of triggering the discover weekly algorithms? you said release radar only considers you within the first 4 fridays, so was just wondering...

[@tomdupreeiii]

Yes, Discover Weekly is always available, no matter the age of the song. That's why it's so powerful!

[@apdrake13]

Are you using traffic campaigns or conversion campaigns for this first-week push now?

[@tomdupreeiii]

It depends on the artist, the ad account, past performance, and country targeting. I use both, depending on context.

[@blcktittude]

Good channel. Do you do consultation ?

[@tomdupreeiii]

Thank you. I don't do consultations, but I do offer other options to help via dupreex.com.

[@AshlyeUsuff]

How many talong do you have be4 you starting online pack sell until now for aslh...when i know you have some isue xxxxxxxxxx but this lock ready hahahah im your hasband we show bwaaaaah❤❤❤❤❤❤

[@Amura2077]

Confleis

[@tomdupreeiii]

🥣