BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021.
You will discover:
- The process of bootstrapping to selling the app: struggles, successes, and lessons learned.
- The mindset shift needed to generate growth after an acquisition
- The early growth strategies that led to over 60M downloads
Learn more:
www.simonalexb...
/ saberube
App Audits:
apps.apple.com...
apps.apple.com...
Work with us to grow your apps faster & cheaper:
www.appmasters....
***************
Get your app audited:
appmasters.com...
CONNECT WITH US:
Instagram: / stevepyoung
TikTok: / stevepyoung
Twitter: / stevepyoung
Facebook: / appmastersco
Blog: www.appmasters....

[@Juggy945]

Very good quality of questions, not so much content about app business on the platform

[@Hakunamatata____]

steve is back! thank you both for your insights!

[@AppMasters]

lol. Yes I am!

[@BonozoApps]

I have an annual subscription to this app so I'm excited

[@AppMasters]

Nice!

[@kalp2586]

Secret to app store success: start in 2009 😂

[@AppMasters]

Still works today but a bit tougher. Many that started in 2009 aren’t here anymore too.