Etienne Petit, CEO of Novacel, interviewed on BFM Business

On Saturday, October 29, Étienne Petit, CEO of Novacel, talked about the company's new brand strategy and objectives in the program L'Hebdo des PME - Focus PME on @BFM Business , presented by Vincent Touraine.
Novacel is a world and French leader, celebrating its 40th anniversary, present in 90 countries within the Chargeurs group (150 years). We produce industrial films for our 3,000 B2B customers.
To explain our films, we can summarize by saying that it is a second skin in all the valuable materials of our customers.
The new brand is a unique brand, five before. With a new logo: global and inspiring.
It is also a signature: Beyond The Surface, which means we go beyond the product.
We are premium, we are a unique expert and we are a sustainable player.