EP021 - Mary-Beth Hosking - Digital Transformation and The Art of Storytelling

Join us on "Real Insight" as we dive into the critical world of #DigitalTransformation with the phenomenal Mary-Beth Hosking, co-author of "Not Another Digital Transformation." As the Chief Information Officer for a global gaming organisation, Mary-Beth brings a wealth of experience and a strategic approach to navigating the complexities of digital change.
In this urgent and compelling episode, Mary-Beth shares her insights on why getting digital transformation right is more crucial than ever. With businesses facing the pressures of the "great resignation" and the relentless war for top talent, the need for efficient, agile, and innovative digital strategies is paramount. Mary-Beth emphasises the importance of understanding business processes, politics, and ecosystems to implement changes that deliver tangible results.
Discover how to avoid common pitfalls and superficial changes that can derail your digital initiatives. Mary-Beth's practical advice on aligning organisational #Culture with technological advancements, fostering continuous improvement, and ensuring buy-in and #ChangeManagement is indispensable for leaders looking to drive real, sustainable transformation.
Tune in to hear how future-proofing your business operations with holistic, technology-driven programs can set you apart in today's competitive landscape. This episode is packed with actionable insights and strategies that will empower you to navigate the digital transformation journey with confidence and success.
Don't miss out on this critical conversation. Listen now and transform the way you approach digital change. 🚀✨
Learn more about Mary-Beth Hosking's book here: amzn.asia/d/eBBpVox
#Innovation #Leadership #BusinessStrategy #MaryBethHosking #TechLeadership
0:00 Headphones and Casual Intros
0:26 Star Wars Chat and May the 4th
1:44 Video Game Immersion and Last of Us
3:30 Not Another Digital Transformation Overview
6:14 Plane Analogy for Visibility
8:39 Breaking Down Silos and Digital Transformation
11:53 Shadow IT and Departmental Priorities
13:52 Impact of Video Game Storytelling
16:07 Strategic, Tactical, and Operational Alignment
18:29 Advocacy for IT and Collaboration
22:43 Challenges in Marketing and MarTech
23:53 Strategic Insight from Operations
25:51 The Power of Storytelling for Change
26:10 Technology Uplift and Consumer Expectations
27:57 Technology and Family
29:21 Transition to Smartphones
31:28 Importance of Voice of the Customer
32:47 Identifying Business Categories
35:50 Transition from Scale Up to SMB
38:23 Unique Book Format
45:08 The Journey of Writing the Book
50:02 Availability and Formats of the Book
51:45 Post-Book Campaigns and Tours
53:12 Implementing Strategies
54:13 Future Books on 10xGen
54:55 Wrapping Up and Future Collaboration

[@mykeireland]

This is by far one of my fave episodes so far!

[@insightsystemsgroup]

Us too!