It’s been a long time coming so let's savour every heart warming, present opening, roast potato munching moment of it. Please visit www.sainsburys... for more information.
Not as good as 2014 advert which was a classic. My great grandfather was a soldier in the Imperial German Army and was killed in 1914. It was a very moving advert as my grandmother talked about him to me as a child. He never lived to see Christmas 1914 as he was killed by then. I hope everyone has a good Christmas this year. Peace to all!
Sainsbury’s ads are going into a multicultural mode. They’re not going to be the kind of monolithic adverts like they were in the past. But this transition must take place and if it doesn’t, Sainsbury’s will not survive
Why don't the ads play Christmas music?? It's a bit vanilla for me to be honest, didn't love it or hate it either. Only Aldi and Boots really give me that warm Christmas feeling.❄️⛄️
My favourite time of the year is watching boomers get annoyed about Christmas adverts and almost having aneurysm at seeing non-white people on the television. Not long now!
Skin colour is clearly something that upsets you imensley. "Indigenous" being Anglo-Saxons I assume? A mix of Danes and Normans, neither of which are orginally from the "isles"? A nation built on trade with an empire that spanned most the world, we became a powerful nation because of the melting pot of cultures that came traded and made this isle their home as well. Maybe an advert that just allows everyone to feel included at Christmas might be a little more worthwhile than a statistcally correct one, either way I hope you have a great Christmas.
@@nightingale6480 biologically the family setup in this video doesn't even make sense though ? Do you have a problem with the race of the natives of these isles? You sound like a racist. The roots of these isles Foundations that were built were by ethnic, native Anglos and Gaels...who are you to belittle someone elses ethnicity? You don't see ads on eastern tv with a table full of white people during ramadan etc... Why does "everyone" want to be included in a Christian festival when odds are, the cultural background some of the actors are supposed to represent aren't even Christian backgrounds ...?
@@Eringobragh2024 if you actually understood the advert, it’s supposed to show the gathering of friends and family which is the true joy of Christmas - being together again with the people you love. And you know very well that Christmas is no longer a strictly Christian holiday, in the sense that a great deal of people who celebrate it aren’t even religious or aren’t Christian, it’s now just become a general holiday. As the other commenter said, why can’t you just let people be included in an advert about a happy time for many, why does it bother you and others so much?
Sainsbury Christmas ads have really bottomed out the past few years. I've been reading the comments and some folks seem to be complimenting them on this ad, and I honestly have no idea why. The ad isn't inspirational like the 1914 ad in 2017. Neither was it entertaining like the Mog ad of 2015. The ad barely has any Christmas feel to it. It's just a minute-long camera and CGI trick with a song that has nothing to do with the holiday season. Remove the few Christmas themed props and it they could have shown it any time of the year.
Whoever is responsible for this add needs sacking.. did every single supermarket get together and decide that this years advert will have exactly the same theme.. a mixed race family of about 12 people all sat around a large table covered in food.. . WOW, really outstanding and memorable. NOT
@@j.e.wattes8991 as a black man myself i honestly dont fuss myself counting how many white or black people are in an advert skin coulor is irrelevant maybe your right about more white people in the adverts but at the same time it doesnt really matter as long as i have equal job opportunities as the next whatever coulor man as a tax paying worker in the UK im not bothered. My only question to you and all others is why does it have such an impact on your lives if every advert i saw from now on only had white people i would not be affected in any way whatsoever why does it impact you guys' lives so much.
@@deleted3792 Of course you dont have a problem with it, you are the minority. Imagine you lived in Africa and seen nothing but white people on TV ads, wouldnt it be kind of weird?
Here in the States, it's the same. It's rare to find a commercial that doesn't feature 100% black (representing about 15% of our population) or mixed race groups - now I think it's great to see all types of people in advertisements but this seems more like pandering for purely commercial purposes mixed with some not so subtle SJW flavor. Basically the ad people and the sponsors patting themselves on the back - I doubt very much that they care so desperately about minorities, although of course that's what they're trying to project, more than filling their coffers.
While this ad is a step up from last year's, I've still been seeing quite a few complaints on this, asking where the quality of the 1914 ad had gone. Lets face it people, the 1914 ad was lightning in a bottle, and we're never gonna reach that level of quality again.
Sainsbury’s ads are going into a multicultural mode. They’re not going to be the kind of monolithic adverts like they were in the past. But this transition must take place and if it doesn’t, Sainsbury’s will not survive
@Sainsbury's 3% of the population is black, so why does Sainsburys in their adverts and in-store billboards always push an untrue representation of this fact? Because you are woke. Why don't you try and do something unique that sets you apart from the 'big 4'. Ever wonder why you have been losing market share recently?
Hi there! I can reassure you that the claim made in the video is simply not true. We’re just trialling an upgraded version of our SmartShop experience with colleagues at one of our Holborn stores, which could offer another convenient way for customers to shop with us. There was media coverage on the trial earlier this week which you will see verifies this as well. Ewan
A Christmas to savour except for your staff eh Sainsbury's? No Christmas music and ordering all staff Christmas parties to be cancelled! Grinch springs to mind!
I hate this ad. Not only is it a horrific drop in quality compared to the 2014 ad, or my personal favourite, the 2016 one, but it's also referencing a trend called the mannequin challenge, which was last popular over 5 years ago. It's just screams "come look at us, kids. We like the same things you do.", and I hate that.
Enjoyed the ad. Sainsbury's always produce the best Christmas ads with lots of sparkle. I look forward to doing my Christmas shopping at Sainsbury's. They have always offered a first class service and the staff are wonderful and super nice
You wouldn't say that if you knew how much plastic is in Saintsburys own food, they also want to segregate black workers from white colleges in black safe spaces😒
@@michmunroe.9196 In my country black/white isn't really a problem. Seems to be an issue in England. If you don't want to shop at Sainsburys then fine it doesn't bother me. But you are welcome to your own opinion
@@user-zr4wh3lh5v what county is that then, when I was growing up in my country we were told to judge ppl for who they are, now all that count's is your gender or skin colour, I don't want there to be any focus on these characteristics but there you go 😔
@@michmunroe.9196 Northern Ireland Seems to be different in the rest of the UK. You raise very valid points. I definitely respect your opinion. I don't completely disagree with you either. I take it you don't like Sainsbury's then
@@user-zr4wh3lh5vNo I actually shop there, I just don't like the way they make me feel I'm being racist if I object to them bringing politics into a supermarket, I've given up saying I'm not racist ppl will say what they say, I want ppl with the best abilities to get a job & not worry if affirmative action got them the job 👍
Nothing to do with this ..But i do wish that Sainburys would stop the Guilt trip with the repeat message "masks are now a choice " but please still keep wearing them ..please let us shop without repeating this over and over ..its no choice if you make people feel awful .
You found this advert confusing? Jeez 😬 it literally perfectly captures the Christmas spirit, capturing all the little moments that happen with family and friends at Christmas
I ❤️ Sainsbury's. I was there today getting couple bottles of wine for Christmas. I don't care what anybody says. Sainsbury's have by far the greatest wine selection and at both ends of the price spectrum. We now have Argos in Sainsbury's Dungannon too. Great move. Now you can collect your Argos package there too. Merry Christmas to all the staff and thanks for all your help throughout the year 👏
Racist interracial advert, do you know that the UK is white not black, this advert is offensive to me being a white man but I guess it’s ok to upset me because you’re not allowed to upset a black person or a foreigner.....!!
Nature provides us with enough food for every living creature on the planet. Farmers and supermarkets have the responsibility of growing, harvesting and distributing it responsibly. Billions of pieces of single-use plastic from each supermarket. Abusive and polluting factory farming. Selling products tested on animals and burning the rainforest for palm oil or soya. Use of sweat-shop factories. Clearly the food industry is not doing its job properly. Governments should legislate on these issues before it is too late. Sainsburys are responsible as one of the UKs largest retailers, and should stop operating its business in such a dark, horrible and destructive manner.
I've been always looking forward to watch Sainsbury's Christmas Ad, and well.. this is nice, but that's all. Did they have to reduce the budget for their world widely glorious Christmas Ads, because of the sales decrease due to COVID-19?Wouldn't their fairy tale like Christmas spirit come back never again? I'm not in a position of moaning their efforts in this hard time, but well.. I hope their beautiful Christmas story-telling spirit (and budget) come back some day near future. Well done, though. Happy New Year.
Not as good as 2014 advert which was a classic. My great grandfather was a soldier in the Imperial German Army and was killed in 1914. It was a very moving advert as my grandmother talked about him to me as a child. He never lived to see Christmas 1914 as he was killed by then. I hope everyone has a good Christmas this year. Peace to all!
I'm against the promotion of the Kalergi plan.
Based af
What?
Sainsbury’s ads are going into a multicultural mode. They’re not going to be the kind of monolithic adverts like they were in the past. But this transition must take place and if it doesn’t, Sainsbury’s will not survive
Why don't the ads play Christmas music?? It's a bit vanilla for me to be honest, didn't love it or hate it either. Only Aldi and Boots really give me that warm Christmas feeling.❄️⛄️
Yep. I'm sure families such as that exist all over Britain....You don't fool us, Sainsbury's.
They do in advertland
It’s a gathering of family and friends, the best part of Christmas, is that not obvious to you?
@@iakdrawllim4127 are you on drugs... this country is now full of mixed race couples and families if adverts are to be believed
My favourite time of the year is watching boomers get annoyed about Christmas adverts and almost having aneurysm at seeing non-white people on the television. Not long now!
Just once can I see an ad with the indigenous people of these isles numerically represented correctly.
Skin colour is clearly something that upsets you imensley. "Indigenous" being Anglo-Saxons I assume? A mix of Danes and Normans, neither of which are orginally from the "isles"? A nation built on trade with an empire that spanned most the world, we became a powerful nation because of the melting pot of cultures that came traded and made this isle their home as well. Maybe an advert that just allows everyone to feel included at Christmas might be a little more worthwhile than a statistcally correct one, either way I hope you have a great Christmas.
@@nightingale6480 biologically the family setup in this video doesn't even make sense though ?
Do you have a problem with the race of the natives of these isles? You sound like a racist. The roots of these isles Foundations that were built were by ethnic, native Anglos and Gaels...who are you to belittle someone elses ethnicity?
You don't see ads on eastern tv with a table full of white people during ramadan etc...
Why does "everyone" want to be included in a Christian festival when odds are, the cultural background some of the actors are supposed to represent aren't even Christian backgrounds ...?
@@Eringobragh2024 if you actually understood the advert, it’s supposed to show the gathering of friends and family which is the true joy of Christmas - being together again with the people you love. And you know very well that Christmas is no longer a strictly Christian holiday, in the sense that a great deal of people who celebrate it aren’t even religious or aren’t Christian, it’s now just become a general holiday. As the other commenter said, why can’t you just let people be included in an advert about a happy time for many, why does it bother you and others so much?
@@iakdrawllim4127 Christmas is still about Christ’s birth
You must have nearly had a stroke when Argos used Aliens for their Christmas Advert a few years ago
As usual, no mention of the real reason for Christmas, the birth of our Lord and Saviour, the reason for the season.
Really? Is it though? Are you sure its nothing to do with Saturnalia?
Sainsbury Christmas ads have really bottomed out the past few years. I've been reading the comments and some folks seem to be complimenting them on this ad, and I honestly have no idea why. The ad isn't inspirational like the 1914 ad in 2017. Neither was it entertaining like the Mog ad of 2015. The ad barely has any Christmas feel to it. It's just a minute-long camera and CGI trick with a song that has nothing to do with the holiday season. Remove the few Christmas themed props and it they could have shown it any time of the year.
We are all thinking the same thing aren't we...
Yes. But not allowed to speak it...
We must speak it or it'll only get worse. Patriotic Alternative 🇬🇧
Get over yourselves 💀
They haven’t done a good advert in a long time
the only good ones was like 2014, 2015 and 2016
😂😂😂😂What a load of crap. Ticking all them boxes.
Whoever is responsible for this add needs sacking.. did every single supermarket get together and decide that this years advert will have exactly the same theme.. a mixed race family of about 12 people all sat around a large table covered in food.. . WOW, really outstanding and memorable. NOT
WW1, James Cordan, Mog, kids Nativity great ads no good ads for a few years now.
Dont wanna offend the leftists...
Isnt the UK well over 90% 'white British'? You'd never know looking at adverts on tele today...
@@deleted3792 why not just represent the majority and stop pandering to the minority?
@@j.e.wattes8991 as a black man myself i honestly dont fuss myself counting how many white or black people are in an advert skin coulor is irrelevant maybe your right about more white people in the adverts but at the same time it doesnt really matter as long as i have equal job opportunities as the next whatever coulor man as a tax paying worker in the UK im not bothered. My only question to you and all others is why does it have such an impact on your lives if every advert i saw from now on only had white people i would not be affected in any way whatsoever why does it impact you guys' lives so much.
@@deleted3792 Of course you dont have a problem with it, you are the minority. Imagine you lived in Africa and seen nothing but white people on TV ads, wouldnt it be kind of weird?
Here in the States, it's the same. It's rare to find a commercial that doesn't feature 100% black (representing about 15% of our population) or mixed race groups - now I think it's great to see all types of people in advertisements but this seems more like pandering for purely commercial purposes mixed with some not so subtle SJW flavor. Basically the ad people and the sponsors patting themselves on the back - I doubt very much that they care so desperately about minorities, although of course that's what they're trying to project, more than filling their coffers.
personally this isnt as good as the 2014 ad showing the 1914 ww1 xmas day truce or the greatest gift. or mog's christmas
Or the James Corbin one
@@user-sx8fv3qj6z that was the greatest gift. :D with the dad who makes toys of him self to do his work so he can be at home over xmas
@@kayleighkimberley7783 yeh that was good
While this ad is a step up from last year's, I've still been seeing quite a few complaints on this, asking where the quality of the 1914 ad had gone. Lets face it people, the 1914 ad was lightning in a bottle, and we're never gonna reach that level of quality again.
One of the best songs ever written! Takes me back years! Well done Sainsbury’s! You know where we will be shopping!🍷
Can i ask you the song's name? It sounds amazing
@@ad.hockery4663 who’s this singer
Not even bothering this year then? Where's the 1914 ad quality gone?
Dude, lets just face it. The 1914 ad was lightning in a bottle, we're never gonna reach that level again.
@@DanielChannel57 that is true, just feels like they aren’t even trying at this stage though
Lmfaoo the way they had to mix the races after 2020 advert 😭
Christmas adverts this year for some reason across all of the large brands are just bad
Sainsbury’s ads are going into a multicultural mode. They’re not going to be the kind of monolithic adverts like they were in the past. But this transition must take place and if it doesn’t, Sainsbury’s will not survive
Not a fan. Sainsburys peaked with the 1914 and Mog adverts.
Bring back the cease fire ad😩 I miss Sainsbury’s actually meaningful ads
Do any British families actually look like this lmao
Its ridiculous isnt it
Tbh it looks more like families and friends all celebrating Christmas together maybe after having a not so good Christmas in 2020
Their adverts in 2014 and 2015 were exceptional, shame about each and every one since then
Boycott Sainsbury, no to medical discrimination.
I love these ads! Doesn't match the charm of Moog's Christmas, or 2014, but great visuals and spectacular music! Well done!
What happened to the European singers?
Brilliant and simple ad. And completely unique to 2021- the ‘at last’ referring to Xmas 2020 being a total washout due to Covid
Finally it is the time for such Ads. Thank you @Sainsbury's :-)
Yup... Get the obligatory wokeness in there. Let's be honest...very few of us can relate to the group represented here at Xmas.
Good work Sainsbury's photographic & graphic design team. Looks like they're having a cracking good time indeed! Long live Christmas!
Horrible Advertising predicting bad things😫
Great advert and the best Christmas advert from Sainsburys.
You've gone for last supper too? What are you and tesco trying to tell us? 🤔
Just watched the 2018 one for the first time and was so happy to see that their 2021 Christmas ad was just posted!
@Sainsbury's 3% of the population is black, so why does Sainsburys in their adverts and in-store billboards always push an untrue representation of this fact?
Because you are woke. Why don't you try and do something unique that sets you apart from the 'big 4'.
Ever wonder why you have been losing market share recently?
It's industry wide advertising issue. Over-representation in advertising is here to stay due to fear caused by the media and social justice warriors.
Great advert. I love it 👌🏽❤
Favourite Christmas commercial last year and a visual feast too!
0:14 love that shot, and really enjoyed those waffles. yummy yummy
YES! A lovely Christmas Advert! LOVE IT!! Merry Christmas to all and Sainsbury's!! 🎅🏾🎁🎄⛄❄️
Same. And thank you for all your hard work and commitment throughout the year to everybody at Sainsbury's 🙂
I am a sainsbury shopper but their Christmas adverts are awful, people get paid for making these, try watching other shops ads
Etta James with a brilliantly edited add. This is brilliant.Story syncing was genius.
100000000x better than Tesco. Thanks Sainsbury's for better advertisement and mroe joy in your advert than depressing Tesco.
Nobody's even notice that this is a direct reference to the Last Supper of Christ Jesus.
*More pc box ticking BS.*
*the 2015 one is never going to be beaten*
You'd think this was the Congo.
Not a fan.of this one.
Loved.the xmas one a few years ago.with the Xmas children play
and the plug
No to covid passes for entering supermarkets.
Hi there! I can reassure you that the claim made in the video is simply not true. We’re just trialling an upgraded version of our SmartShop experience with colleagues at one of our Holborn stores, which could offer another convenient way for customers to shop with us. There was media coverage on the trial earlier this week which you will see verifies this as well. Ewan
@@sainsburys Yeah sure. Just like "three weeks to flatten the curve"? It all starts somewhere...
A Christmas to savour except for your staff eh Sainsbury's?
No Christmas music and ordering all staff Christmas parties to be cancelled!
Grinch springs to mind!
You work at Sainsbury's?
@@Victoria-sm1sj used to
@@fouroakscyclist2506 Ok. Sorry you had a bad experience. I like my local store in Dungannon and I have to say that the staff are great
Nice! Christmas is coming. 😆
The best Christmas podings
The ads are getting worse and worse... Sainsbury's christmas adverts have plummeted since 2016
Nice normal advert unlike Tesco with their divide and conquer vaxx passport ad
I hate this ad. Not only is it a horrific drop in quality compared to the 2014 ad, or my personal favourite, the 2016 one, but it's also referencing a trend called the mannequin challenge, which was last popular over 5 years ago. It's just screams "come look at us, kids. We like the same things you do.", and I hate that.
Enjoyed the ad. Sainsbury's always produce the best Christmas ads with lots of sparkle. I look forward to doing my Christmas shopping at Sainsbury's. They have always offered a first class service and the staff are wonderful and super nice
You wouldn't say that if you knew how much plastic is in Saintsburys own food, they also want to segregate black workers from white colleges in black safe spaces😒
@@michmunroe.9196 In my country black/white isn't really a problem. Seems to be an issue in England. If you don't want to shop at Sainsburys then fine it doesn't bother me. But you are welcome to your own opinion
@@user-zr4wh3lh5v what county is that then, when I was growing up in my country we were told to judge ppl for who they are, now all that count's is your gender or skin colour, I don't want there to be any focus on these characteristics but there you go 😔
@@michmunroe.9196 Northern Ireland
Seems to be different in the rest of the UK. You raise very valid points. I definitely respect your opinion. I don't completely disagree with you either. I take it you don't like Sainsbury's then
@@user-zr4wh3lh5vNo I actually shop there, I just don't like the way they make me feel I'm being racist if I object to them bringing politics into a supermarket, I've given up saying I'm not racist ppl will say what they say, I want ppl with the best abilities to get a job & not worry if affirmative action got them the job 👍
Yeah I like it. Simple and effective.
Thanks Tom! We're glad you liked it! Tiff
A quote from Catherine Tate's character Nan comes to mind!
Love that the Nan has Bimini on her head 🤣 things we love to see!
came here for this comment 👌🏻
Sainsbury's ❤
How did you see that? I've had to re play it twice, without knowing what it says I can't read it !!
@@lynholmes7877 someone printscreened it on the clip and then shared it online haha
My friend Eljay is in this and he looks great 🥰
I don't think he is somehow
@@Rusty84CV im in it;)
@@mistertenacity no
Where is he?
Hello Eljay
Stephen Fry doing the voice over
You are mine at last... Christmas? Frozen.
People.. trapped in their own space..
New world order
Your mine at last...
Get it..?
It’s hideous, people just don’t see further than their noses. 🙄🙄🙄
You guys are absolutely nuts lmao
Love it…Etta James makes it fabulous
Amazing production quality 🧡
Can we have a full white family
No. That would be rAciSt
I don't know what that is... every family and couple in this country are now mixed race if the adverts are anything to go by
Wheres the Chinese character ???
Really great and heart warming, bringing all together after the Pandemic has pulled everyone apart
Lovely advert a refreshing change and the best we have seen well done sainsbury's
Nothing to do with this ..But i do wish that Sainburys would stop the Guilt trip with the repeat message "masks are now a choice " but please still keep wearing them ..please let us shop without repeating this over and over ..its no choice if you make people feel awful .
The music was best part of a very messy and confusing advert!!!
It's just NOT very Xmasy!
You found this advert confusing? Jeez 😬 it literally perfectly captures the Christmas spirit, capturing all the little moments that happen with family and friends at Christmas
One of my favorites this year!
Not mine it is crap like the company
I ❤️ Sainsbury's. I was there today getting couple bottles of wine for Christmas.
I don't care what anybody says. Sainsbury's have by far the greatest wine selection and at both ends of the price spectrum.
We now have Argos in Sainsbury's Dungannon too. Great move. Now you can collect your Argos package there too.
Merry Christmas to all the staff and thanks for all your help throughout the year 👏
2ajìyi68 si
@@danielahanganu7004 I love shopping at my local Sainsbury's. Was there again today 😃
Love it short and captures the Christmas spirit
Where’s the tear jerker?????
I love how all the adds have the comment section enabled, except the 2022 one...
Great photography and editing!
Love it! Definitely the best Christmas ad so far x
Will mog ever come back
I WANNA FIND THE GREATEST GIFT I CAN GIVE MY FAMILY BEST ADVERT EVER
Disgusting cringe fest
Das will ich nicht sagen, ich bin Oma u trotzdem alleine, aber nachgewiesen ist, dass sich die Selbstmordrate erhöht, gerade zu dieser Zeit😢😢😢
@@Paulchen7223 huh????
Well done Sainsbury TOP NOTCH as usual.
Gordon Cooper
Just watched Lidl beats this hands down!
Lovely Christmas advert well done sainsbury
looks like chaos
What a great advert. This and the JL one. Christmas is back in business.
They were so bad compared to 4-5 years ago tbh
You obviously haven't seen Barbour, Aldi or M&S yet....miles ahead of this one.
@@18xDJHx Why tho
Make it like John Lewis your wouldn't never guess its john lewis advert as its really good and it doesnt brag about what it sells
At Laaasst', a decent ad, family round the xmas dinner table, promoting food and family and sing songs and paper hats. 😁🎄
Its ok but AlDI wins them all
No defo john lewis
I'm disappointed what happened to the emotional adverts :'(
@TheXRP Dog isn’t that a good thing ? That’s how we get in sooner
You poor? You must be on benefits
Doris Fido
Best xmas ad I've seen this year.
How many have you seen!!!!!!!!!!
I take it you work for the company?
@@tking7997 No I don't work for them, just shop there.
Sainsbury's always produce good Christmas ads. I shop there too
@@user-zr4wh3lh5v Shops are great ... ads ?
RELEASE THE BEAST
Sainsbury's ❤
Awful advert!! Very messy.
Worst Christmas ad ever!!
Racist interracial advert, do you know that the UK is white not black, this advert is offensive to me being a white man but I guess it’s ok to upset me because you’re not allowed to upset a black person or a foreigner.....!!
Bog off
Nature provides us with enough food for every living creature on the planet. Farmers and supermarkets have the responsibility of growing, harvesting and distributing it responsibly. Billions of pieces of single-use plastic from each supermarket. Abusive and polluting factory farming. Selling products tested on animals and burning the rainforest for palm oil or soya. Use of sweat-shop factories. Clearly the food industry is not doing its job properly. Governments should legislate on these issues before it is too late. Sainsburys are responsible as one of the UKs largest retailers, and should stop operating its business in such a dark, horrible and destructive manner.
Crap....
Doesn't beat 2014
I've been always looking forward to watch Sainsbury's Christmas Ad, and well.. this is nice, but that's all.
Did they have to reduce the budget for their world widely glorious Christmas Ads, because of the sales decrease due to COVID-19?Wouldn't their fairy tale like Christmas spirit come back never again? I'm not in a position of moaning their efforts in this hard time, but well.. I hope their beautiful Christmas story-telling spirit (and budget) come back some day near future. Well done, though. Happy New Year.
tesco outsold
As if he's actually going to let us....
❤❤❤