ฝัง
- เผยแพร่เมื่อ 1 มิ.ย. 2024
- The pricing strategy for your product impacts more than you think. It impacts your Ideal Customer Profile. It impacts the economics of your business. It impacts your Win Rate. It impacts churn.
It even impacts your competitive dynamics. And yet so often - we just make up a number of charges for our product. And more often than not, I see Founders undercharging for their product.
In today’s episode, I’m going to give you the 3 most impact principles I’ve learned when it comes to your SaaS Pricing and when you follow these, you’ll be able to unlock new growth inside your SaaS business.
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Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
-- tkkader.com/yt/gtm?...
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JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
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^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
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MY FREE SaaS GROWTH STRATEGY GUIDE 👇
-- tkkader.com/yt/startup?...
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WORK WITH TK TO SCALE YOUR SAAS GROWTH
SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) 👇
-- tkkader.com/yt/scale?...
SaaS Launch Program (for Pre-Founders Looking to Get To Initial Revenues) 👇
-- tkkader.com/yt/launch?...
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Share this video with a friend: • SaaS Pricing: Picking ...
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
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Boom!
Your use of music at the end of your videos, when you are doing your sales pitch is so awesome. It invokes such a feeling of adventure and and exciting journey we could embark on with you. Kudos.
So glad you enjoyed it!!
Great content
🙏🏼
I'm upset I didn't start clicking your videos sooner, thank you for your content, you are a scholar and a gentleman
SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)
yes
🙏🏼
Yes, great framework and can see how you run founders through this
Really informative 👍
Happy to hear!
Yes!
Boom!
TK, what are your thoughts on your pricing for early-stage for your first 15 cohort customers). How much do you charge? Is it a set price for the first six months as you work with them as early-stage adopters? Are you on the less expensive side because your product is still in its early stage without customers?
What is PLG? I don't think it was stated.
Product Led Growth. Here’s a video that explains it.
th-cam.com/video/Ej_T_FGVg1c/w-d-xo.html
Yes
🤗
YES!!!!
Boom! Glad you got value!
Thanks for the video, its informative!
But i think product pricing very heavily depends on two main factors (1) the Quality & Features of the Product (2) the Brand Value of the Company,
If you are offering the same kind of features as others and nothing new and special then how can you charge a high price. 99% of the time customer compare other similar products. they usually go with already well-known with good reviews brand. the only way they will signup with the totally new player is when its the best deal for them. The best deal means cheap in price but best in services.
If you are a new product in the market then does not matter what evaluation you make for yourself. the customers do not expect to you have such high prices. so a high-price strategy only works well for already established and well-known brands.
Apply and Samsung can decide the price as they wish but Huawei can not sell with a premium price because first, they need to establish themselves as a premium brand.
You can not think by yourself that we are better and must sell on a higher price. People are smart they know what they are paying for. similar to your coaching course TK, It's so high priced that i am sure you have lost hundreds of SAAS founders and learners who just can't afford that price.
Finally, people have this basic instinct when someone is priced expensive or reasonably. its ok to pay less at first then later when the services are good and helping in business then there is no harm to pay more. so its not what strategy we should learn about pricing. its more about what is the quality of our product and what market value we have as a company to determine to price.