Tata Motors UK Design Studio Walkthrough |
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- เผยแพร่เมื่อ 10 ก.ย. 2024
- Tata Motors Global Design Head Martin Uhlarik takes us on a walkthrough of the Tata Design Studio in the UK. This is where the Tata Curvv was designed and executed. Editor Sirish Chandran gives you a peek into the studio, clay modelling lab, designer’s offices, virtual reality labs and much more. We also take a quick walk around the Tata Sierra EV concept, which is set to be Tata Motors next blockbuster launch.
This video might inspire you to be a car designer!
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Tata Sierra or Tata Curvv? What do you prefer?
Tata Sierra as ICE and Tata Curvv as EV! :)
Sierra 😅
TATA Sierra. childhood dream
Never had money to buy a cycle. but now its a possibility. cant wait
@@sirishch i know what u like :)
Magnificent R&D in Design.
Hope they put in same efforts and capital in developing Engines. (In terms of Refinement)
Owned a Tata since 2007.
They are bringing new engines.
New T-GDi is coming in the ICE Curvv.... let's see how it performs
@@sirishch It would be interesting to see the refinement levels of the newbies.
TGDi, VVT, eVGT - Tata Hyperion
As a design engineering student it might or will help me. Thank you evo India 🙌👌.
All the best! 😊
What it takes to become design engineer?
Hope it does help
Time for Indian brands to shine, young designers like you are key part of it. Good luck and looking forward to see your design in the future.
Had this video been about Tata Motor's R&D on engineering side of things, this video wouldn't have been any longer than 2 mins.
They have nailed the designing part, hope they improve their engineering.
A very quality content from team evo India and Sirish 👌
Thank you :)
Their SUVs are actually rather nice to drive, especially after EPS the Harrier and Safari are actually good to drive
Proud of the UK Design and Manufacturing powerhouse.
Tata motors is really cooking up something different from other competitors!! No doubt they are gonna be no 1 soon!!!
There's a lot coming from them!
@@sirishch is 4x4 in lineup except harier n safari ev. 😅
Tata has been nailing it with design. If they improve engine refinement, less vibration in the cabin and post purchase service experience, it would be an unbeatable combination!!
I REALLY loved the design, right from the concept stages and was eagerly looking forward to the release. Thanks for covering the design aspects in depth too!
Ever since i saw the volvoC40 in person, I liked the idea of a coupe type compact suv. I find the design extremely refreshing, and eye catching. The smooth lines are a welcome relieve from the traditional boxy SUV lines we are seeing from other manufacturers no matter how attractive.
I like that that TATA Design is going full futuristic right from the nexon days and how with the Curvv they've gone the whole nine yards.
Which design aspect of the Curvv did you like the most?
End of the day, design is a personal thing and I like the fact that Tata Motors is bravely carving their own path
Obviously u shud do more content like this. How cars are designed from concept to showroom its realy intriguing. Thanks for the vdo.
Thanks, will do!
Why design is setout outside india?
Is there a reason for that?
Tata Motors has 3 design centers - Pune, UK and in Italy. They all work together and for production it comes to the Pune studio as it is housed within the manufacturing facility.
3 designe center but no R&D for panel gaps and light offs😂
That's harsh... things are visibly improving
@@sirishch panel’s gaps ?? Electronic?? Where did u see
ig you don't know diff in Manufacturing and Design Centre . Panel gaps are because of improper dyes which are made by vendors and they are passes by management without making the perfections
@@MRDRACER5 just read comment carefully ngl
Look at how clean the buildings is.
In India such clean buildings become full of dirt within a Month. No not by people, but the environment full of dust make them dirty.
This was a great video, great insight... kudos to the evo team!!! 🔥
Appreciate it!
Glad you liked it
Tata Design 🗿 Tata Performance 🤡 Tata Reliability 🤡
Tata service 🥵
That's sounds like Land rover
Tat sierra is a killer.....👍
We're quite excited about the Sierra!
true that
Why Tata not built Pune design studio in University campus? If every top 500 Indian companies starts their innovation centres in the university campuses, we will have amazing practical talents in no time and they will change the course of India becoming manufacturing/services hub.
Thats a fair point but the Pune studio is housed within the manufacturing plant is due to it working together with engineering teams and other departments while the production processes are underway
After investing so much what me get to see a edited version of tata Nexon in front and Lamborghini URUS in the rear
I Wonder what the designers do there?
I want tata to be inspiration for others a benchmark for others.
They are an INFERIOR company with INFERIORITY complex - Tata is a low class company, they will NEVER be any benchmark for anyone. Neither will Mahindra.
The transition from Pratap to Martin seems to be working out rather well for Tata. The designs are much better. Although yet to see something substantial coming out from Pratap over at MM. 3XO, Roxx - These are NOT that great looking vehicles.
Brilliant Content on showing insights of Car Designing 🚗 🤘🏻💯
Glad you liked it!
Lovely episode . Look forward to seeing more 😊
The fit and finish of TATA cars still have room for improvement. In mass production, it's easy to fall into the mindset of 'This is good enough, so a small flaw can be overlooked.' However, the day we stop accepting anything less than perfection and strive for 100% excellence, our manufacturing standards will rise, and the world will begin to truly appreciate Indian engineering.
Another good one from Evo. Keep doing good quality content like this.
Awesome 😍
Thanks 🤗
Thanks for posting this video ❤
There are panels gap problem in TATA CARS but what matter the most is build quality and safety features!
I love TATA CARS ❤️😱🤗
Great design TATA. Awesome finish !
What did you like the most about the Curvv's design?
@@evoIndia I like the way it was made. Its a mix between a SUV and the Sedan.
If Sierra comes like i will be the happiest person because it owned it between 1996 to 2001 🙂
Designs are definitely ace
Sierra EV is badass looking car !!
Design is great. But after production, that craftsmanship is crazy. Most times panel gap, lights don't work, sensor not working.
It's a beautiful car❤
Happy to see the investments Tata has done on design & development.
Sierra will be the real game changer for TATA . Will challenge for both creta and xuv700 .
Hope so
Excellent Video
Time for Tata to go global particularly China and South Korea.
Designed in UK, Desi by nature
Super video 👌😃
maybe they need to focus on service and R&D into better engines.
Tata still need to work on Fit and Finish, Panel Gaps, Infotainment and Engine Refinement.
But it’s looking MB amg glc43 & Gle 53 😢
that's a compliment, no?
Tata and mahindra are really growing soon they will enter the international market
They already have a presence in the international markets
TATA feared by Citroen 😂
Feared.. 😂 Tata literally built Basalt.
Tata does not fear Citroen 😂
@@saibhagavan2008 how?
😂😂😂 yes
That why they have changed the dates of the launch
@@amankhot0827Changed the date..??
As far as I remember back in April 2022 when they showed the curvv ev concept they clearly mentioned that it is going to be an ev first product.... Later followed by the ice.. And this is exactly what they are doing now.. Rather you should say Citroen was in a rush therefore they brought the basalt production version so early within 4 months since they showed the concept in March 2024..😂
Tata SUV Hybrids and EV’s should be lined up
What is the point when you have an excellent opener and remaining are below average in a 4 x 100 relay. They must improve manufacturing process quality and of course service to survive
Tesla Model 3 competitor
"The designers painstakingly sketch out concepts" for what, to make an exact replica of Nexon ?
Checking pannel gap for tata cars is a myth.
Its a complex process to design any car
bring these design studios to India...dont know why Tata and mahindra are obsessed with UK studios
Tata Motors does have a design studio in Pune which is within their manufacturing facility
@@evoIndia its like a supporting studio though, isnt it ?
After such a big design studio they have come up with exactly same cars lol. Nexon Punch and Curve 😂
it'd be wise for Tata Motors to setup a state-of-the-art vehicle assembly line in Europe . . . Tata's perception of the Indian car market is overtly underestimated . . . unlike Mahindra & its subsidiaries Tata cars are made only for the Indian market, no plans for export to foreign markets . . . Tata SUVs sold in India don't come with a AWD or 4WD variant, not even as an option . . . granted demand for the 4WD variant is less than 2% but even then Tata could do a limited production run of dedicated 4WD variant of the Harrier & Safari . . . it'd be worth it, besides what's a Safari without 4WD for cryin out loud . . .
New Indigo cs
What is the point of having these fancy design centers when almost all the Tata motor's cars look similar.
Tata ❤
Please align the logo panel and control panel on the steering ffs
👍
👍👍
Curve looks exactly a copy of Citreon C4 new model in europe
can they design Quality-check in Warwick? 😁
No space in curvv at all.. Nexon is a better option. What to do of such a huge boot when there is no rear passenger space..
Basalt ❤
I don't want to give the WEST the credibility for best design , that is no longer the case.
Looking at the product seems like it doesn't require alot of time to design because they just copy from Nexon
only thing that i dont like with looks tata cars is logo
its been the same from 90's, even their trucks have the same logo
What is there in the design, it just carried over from other TATA cars
B
Not good designers in TTATA.
I am also designers ,
But as I seen tatat punch my car have tooo much designe lacks..
And many bugs in PCB.
All these resources and they came up with a copy of Urus with a copy paste of Nexon front end on chicken leg wheels and tyres. What a disaster.
Wish you evaluated their abysmal service centres...
Instead of copying same face for all models make some changes and give its own identity.
liked the infra but didnt like this design thou... it wont age well or may be this comment
I think tata motors should rebrand its company and the sales will sky is the limit
what a sell out
Mr. Reporter aren't you too close to the craftman ? also you are disturbing him while he is working 😅
I think Tata cars are wayyyy too gaudy. High shoulder. Tiny rear windows. Shoulder sloping upwards front to rear. So overdone. Uggghh. Hate it. Hate it.
Make something simple and elegant.
I hate this design. Period.
Bro copy paste bolte
Big fail design by TATA
Tata don't have good engineering.. No good engine...no good design... No good service
Now china is more far than India in vehicle manufacturing and designing.
Tata Curvv is a disgusting design without any proportions whatsoever. It is going to be a flop show. It will not run 5 years in production.
Tsta India design is 3rd class. Too much scope of improvement
tata copied from citroen BMW and Lamborghini
7:30 I think this Mf don’t know car in production now 😂😂 still curving on clay😂
We aren't driving the clay model so why you getting worked up?
@@sirishch then go for it
Clay modelling is cheapest way to study and improve the texter quality of surface it comes under prototyping where constantly design is improved little by little so when you build a from scratch this how it will go first do the sketch of car then simulate the surfaces to check whether it is feasible for manufacturing and then make a clay model to replicate the real world design and study clay model and then go for full scale production
panel gaps 🤭
Where ???
Not really?
Only because of the steering design , I will not take Tata cars now.. hope they will change it....
It's not that bad!
@@sirishch yes. Not so bad. But personally I don't like the designs. Its not only Tata. I like to see analogue cluster
Then go buy a zero star rated tin can, because thats what you deserve.
@@prasb sorry Man.. Iam using a 5 star rated big SUV.. not the fake suvs like The compact suvs.. mind ur business and mind ur language...
Yet so many panel gaps and so many issues with the electronics…..