In after effects, the rotobrush is ai-enabled. It separates objects from a background with more precision than manual labour I think, it saves so much time. AI has been really useful when working with after effects. I think AI will be streamlined in our workflow. The only part where it stops is if there are any legal copyright challenges. A few years ago nobody thought we would embrace music streaming services over cds, and its so commonplace today.
@@sparkling.graphics2491 man use Chat GPT and u will see how personalized an IA can be. It literally gives u what u ask for, and for free. In a few years a chat gpt + Dalle-2 are almost a fact. The client with a few clicks get a personalized logo or whatever
"Humans want to interact with humans" Thank you! People underestimate their own need for human connection! If you don't want to be replaced by a machine, maybe don't act like one...
Creative Director and designer since the late 90's here... the final point about us destroying us, 1000% agree. AI freaks me out, but the hot garbage I see coming from the self educated community of designers is a huge issue. Lame work at pathetic pricing is devaluing what all of us who did pay our dues in college, as interns, as junior designers, as graphic designers, as senior designers, and hopefully as the director, do professionally. I believe in the ranks of designers and I believe in earning your place as a designer. It's so bad that I think we should go back to certified designers. You should see the junk that people think makes a good portfolio, shameful. Not to mention not understanding the standards of web, publication, packaging, illustration, identity, branding (real branding, not this I made a logo BS), and typography. If you don't know what standard proof marks are and how to read them, question your status as a designer. Do you know what a bad break is, or orphans, or widows? Never heard of the golden mean or golden ratio? What is a die line? Ever heard of preflighting? If you didn't think yes to all of that, learn or get out. Yes, I'm gatekeeping, because the rats have already snuck under the gate. Now the rest of us, who know what we are doing, are spending too much time playing exterminator.
I absolutely see where you’re coming from on this Robert! The new digital age of designers need to also understand the background and origin of graphic design including the basics of print but to start with the fundamentals themselves aren’t being practiced enough and that’s why I created a very basic course so the ones that can’t afford schools can at least get the basic terminology and practice these principles over and over rather than thinking that owning Adobe will make on a designer which has become the thinkingness unfortunately. I myself had to spend countless nights and days at printers for press checks and lived and breathed that world which is priceless experience to me. Thanks for sharing.
I'm very nervous and don't know which field I should choose. I study video editing, graphic design, programming and German language .. all of these at the same time. I love them all
Wonderful you love them all! I would take one and get pro in that one and then take up the next and the next. Really look at your future and what you want to be doing full time to get properly exchanged for.
Have been a Computer Science Programmer and Graphic Designer/Artist/Photographer since ever. My Friends in Milan (Top Fashion Graphic Designers working for Brands as Gucci) are already being axed from their job, that means receiving a farewell message saying: "we do not need you any more". In Tuscany, Italy, where I am now writing this text we have a Drone Tractor: it performs in a day the same job 12 people do in a week! My Job in Graphic Design? I gave up Graphic Design years ago. Being a Programmer Developer I begun working much with A.I. in 2012. I understood then Graphic Design as well Graphic Arts (so on Photography) would have been in ten years heavily flattened, shrunk, downturned by A.I. Itself. Being a Programmer for A.I. in Aeronautics allowed me to become a Helicopter Pilot. I studied Helicopter Flight of course!. Well.... are you aware of the AIRBUS DRAGONFLY Project? Is not a Project, is REAL: the first Airplane able to Take Off, Fly then Land with NO PILOTS... is here, 300 feet far from me, in Tuscany, Pisa, Italy!
Wow that is incredibly crazy about the no pilot airplanes and I don't think I could ever get myself to go on one of those! But I do get your point and I am so sorry to hear of your friends in Milan. I have not encountered this at all with the clients who really care about their brands because they know that they can't figure it out themselves even with AI. Clients have tried to use Canva and other DIY softwares and they get nowhere. I appreciate your input.
I know the type of clients that will always want cheap and fast. They will go with AI. I also know the ones who want quality and a human being to help them. Those are the ones that will still be our clients. For the type of clients we want to work with this should not affect us.
I feel we are being very naive to think this won’t replace us. Ai is in its very early stages and is already so impressive. I hate it, but I think we are fooling ourselves that the progress of Ai won’t replace 50-80% of the design work force. It might be a tool for a while but eventually briefs will just be sent to chat GPT instead of us and account handlers/clients will just talk with an Ai model until they get the refined result they want. Time to learn how to be a mechanic.
@@4TheCreatives I honestly hope you’re right so much for the people in our industry! I just like to prepare for worst case scenarios, and tend to be very pessimistic.
It’s okay to be pessimistic! That way you are always prepared. I see the clients that want quick and cheap and they will always try to do it all themselves. Then I see the clients that want quality, they want a human being to talk to and they don’t want to try and do it themselves. I get these clients regularly and I strongly believe we will continue to get them. It gives the need to specialize and niche more than ever to stand out and be attractive to the high quality clients.
@@4TheCreatives he's 100 percent Right Ai Can't Replace Designers I Mean CGI Stuff animation Stuff It's Helping Tool That's it Stop talking About Stuff U dont know fool
As long as there is someone willing to pay, designers will still have a job. It’s a matter of preference for the business, so in my eyes I think there will always be a market for human designers.
I really like your vision about the AI, I also agree is that AI is not a threat to us because lets say u hire a person who uses AI rather than a real graphic designer. This person who use AI doesn't have the ability to make changes over his work because the AI will generate a whole different Image. So at the end they will need to learn graphic tools so they can modify the AI results.
Was aware already that I use ai as a tool on programs on a daily basis to make the workflow faster, just like you said in the video. That being said, I do encourage people (artists in general, as I am one) to use technology as a great tool. I think that ai has lots of potential but it has to be regulated in regards on how much automation is being used to make any artwork, whether it's a digital painting or a music composition. Pretty sure there will be a separation of ai focused people against people that consider ai a way of cheating because that's what it sounds like. One example, as ai is like cheating (only if you use ai to let it do all of your artwork) with technology to make art just like Zuckerburg encourages his daughter to use ai to make art instead of him (if you have sons or daughters, believe me, they are your first priority) sitting down with her to develop basic skills with her hands, just like any ilustrator out there (I draw too). I don't encourage to support this automated technology to try to substitute our soul because our art is made of emotions and experience, that's something that ai will never be able to copy. That's why I don't support people saying that they're artists because their just throwing random commands to let a machine give them a result to compete against artists that do put their hard work and effort in making works of art.
Thank you for this Ruben and it is beautifully said! And I do agree with your analysis. Definitely don't like that throwing random commands to a computer will define an artist. And that is why we will not be replaced. But just like I was always the one refusing to use a computer for my basic art school design classes and then eventually had to give in if I wanted to compete professionally, we have to be aware of these tools so we can use them and enhance our work, not cheat with it or just give it to the hands of some non-creative who then pretends to be.
You're welcome, Lauren@@4TheCreatives ! I was one that also was in denial of using technology to help the way(s) my art work is made. All that faded away with the realization of having a pretty good visual art background, in my case with just a comics division program that helped me manifest drawing skills that still help me in a lot of ways to this very day.
I think that AI will be able to replace every thing that includes repetitive work and anything that requires a decision tree but when it comes to actual creativity, intuition, insight, critical thinking or thinking out of the box AI won't be able to replace us so we will still need human thinking abilities, I think that is what is meant by the statement "AI will help us do things faster".
that's why AGI (ARTIFICIAL GENERAL INTELLIGENCE) appeared, something like AI but can think like humans. Fortunately, this is still a concept that may take decades to be realized
@@zulfikar795 My Dear Friend... I have been a Computer Science Programmer since 1980, have been studying Computer Science all life, working in Software & Hardware Computer Programming since ever. Am still a Developer & Programmer. Worked in Three Continents, USA as well. I tell you: A.I. is not more intelligent than Humand Brain, but it still needs a little time: from five to eight months. A.I. can think? OF COURSE IT CAN! It Thinks in Boole Algebra and Electrical Microcircuit, as Human Brains does! We suppose the Human Brain is so wonderfully wonderful... but is not, is just an amount of Mathematically Boole Algebra Organized Electromagnetical Flip/Flop Neuronal Circuits ruled by a Statistical Law called REGRESSION. THe A.I. has EXACTLY the same, THE SAME... I say again THE SAME Structure! With only a difference: A.I. runs milliards of times faster than a Humand Brain, because Brain as it is made has certain limits of Speed. The Semiconductor Bus of the A.I. is.... faster! Much faster, because of the kind of Materials (Superconductors) assembled. In the next two years the A.I. will run on the Supersonic Glass Type, then A.I. will be even faster than already is now. The Human Brain has limits because we are made of Hydro-Carbon Nitrogen Phosfate based Cells in our brain. If we had a Brain of Supersonic Glass we would be as fast as the A.I. The Human Eye has limits, the A.I. Photocameras are BY FAR with Better Resolution than the Human Eye and can see Ultraviolet, Xrays... Gamma Rays , eh eh eh ! So YEAH! The A.I. SURE IT MAY THINK, It already does and will do more than more from tomorrow on!
I'm a graphic desginer and it's obvious we will definitely be replaced by AI. AI is already producing music and writing stories, how much harder can it be to generate digital art? You just tell the AI program "make me a brand identity for my food delivery business" and it gives you endless options to pick from... instantly! Humans are not going to be able to compete with that. My freaking profile pic is AI generated and it's sick... like, cmon lol
I do get what you're saying, but it becomes an ethical question. Who owns those designs that the AI program created? How can you call that a customized logo when it is not created by a human touch?
@@4TheCreatives lol if you buy the design from the AI program then you own it. Wix and square space doesn't have a human touch but no one cares. Even me, as a designer that's been using PS since cs5 days, if/when ai design can make exactly what I'm thinking then what's the point in working in PS? I'll just spend the time doing something else like being outdoors before they start making the trees and animals Ai too 😅
I am in Tuscany, ITALY, this morning was in Pisa, now I am in Florence. In Chianti, the Chianti Wine area. Well.... this night I saw the Manager of a young company asking A.I. for a Brand Logo for his New Chianti Red Wine and for his Etruscan Coast Rose Wine. The A.I. Software produced for him 1200 Brand Logos and 2000 Wine Bottle Labels in 30 minutes. He happily chose a LOGO and a pair of Wine Bottle Label. All for 100 Euros. He would have been spending thousands and thousands of Euros if he had asked a Graphic designer do perform a LOGO BRAND Plan for his wine and so the related Wine Bottle Labels. I have been a Graphic Artist and Designer, Photographer too. I remember when I liked much Aldus Freehand... later gotten by Adobe, I still have the Aldus Freehand Package Cardboard Box here on the Shelf in my Studio in Tuscany. When today I saw the A.I. in action I got a stomach ache! But... the 1200 Brand Logos I saw designed by the A.I. were GOOD! They were so immeasurably good, well well designed, in several layers! GOODBYE GRAPHIC DESIGN! Welcome Chianti Wine Bottle Labelled by A.I.... PUAAHH!
@@spyderliveexactly what you say. This woman is still optimistic but i have seen what it can do like you described and much more insane programs that are out now. I believe it's done for graphic designers but I still can play the guitar. no ai music...
@@VANDAAN078 the Woman is right to be Optimistic, some Top Graphic Designers are to remain, to be still operating. But let's think about Photographers. I am a Photographer too. We might today live on Photography? No! One Photographer out of one thousands today make a living on Photography... on the condition they also have a second job. I live on Photography: I go to ANTARCTICA every year, no one has Photos like I do! But how many Photographers every year go to ANTARCTICA from USA? Six? Seven? The DIGITAL Photography & Smartphones Killed the Photography Job as a Real Job. Sure, if you are a Photographer and reach the Himalaya you will still make some little money. Never enough to compensate the Cost of the PhotoTools and Harness you need to buy before. - The Estimation is in Southern California, because of A.I. the 68 per cent of Photographers are not making any more money with their Photo Shooting within the end of....2023!!! So... let's be realistic.....
i respectfully disagree. i believe the components that you are not taking into account are 1) marketing and 2) consumer's ignorance (not stupidity) of what good design is. Examples: clothing: 99% of all clothing worn in the USA is made elsewhere. As a result, all marketing has centered on making sub-par garments acceptable. You may be too young, but in the mid-nineties extremely thin garments became the norm because it is simply cheaper to ship overseas. It was called 'fashion-wear'. Now you can walk into a Costco and see 50 pairs of pants stacked and it is barely over 2 feet tall. There are many other examples: VHS over Beta, MP3 over CD, etc, etc. I am one of those designers (i am 59) that was trained at a Design School. I agree that many more designers are able to make a living without any formal education, etc. The reason why? The 'rules' for good graphic design have gotten much more 'relaxed'. What is actually not that good is being accepted. As a working professional for 35 years, i have seen my business go from designing to just cleaning up a non-designer's work. Business will ALWAYS go the cheaper route. It will be simply a matter of economics. Why have a graphic design department when you can have one prompter? The populace will be ignorant (or made ignorant through marketing) what good design is, and the pieces will fall into place. This is why just last weekend i sincerely told an extremely talented young artist to not pursue art as a career and get a government job. Get your artistic ya-ya's out on your spare time and retire early with a pension with a 401k that had your contributions added to with unprecedented percentages. I will now return to my lazy-boy, LOL.
Thank you for your thoughtful insights and for sharing your rich experience from decades in the design industry. I genuinely appreciate your perspective, especially the examples you've given that reflect your journey and the shifts you've witnessed! Also thank you for taking the time to write this all out. I just want to add that I am still closing clients for $4,000+ for design projects because there are those that still do care and still want to work with a creative person.
Hi Lauren- great to hear your views on AI and how it already has a major impact on our everyday work. Such a powerful and inspirational message to take away from this video - many thanks!!!
@@lifeseek833 design and art is endless, but if you want to go down that path you are free to do it, but keep in mind you always use someone else's work, good luck
Thank you so much for making this video, Lauren and adding your two cents on the issue of AI since it's something everyone is talking about now. You are so insightful and I have learned so much from your videos! This really helped add some clarity to how to view AI and has definitely put my mind at ease!
Great video! I agree to a point. I've been working with AI since day one and some of the things you and others have mentioned are already becoming a reality and will be replaced by AI. Things that are harder to control like continuity with successive characters or other graphic types that would need to be nuanced by a graphic designer are already becoming a reality. The jobs that will be killed be like the independent contractors doing a logo for a local business and things like that. Right now, prompts are the Wild west. But what is coming are tools that even my grandmother will be able to control. Higher end brand designers for corporations will most likely be fine. Also, the entertainment industry. But I will say this, if you are part of Media design group for a company and there are 2 or three in the team...someone will be losing a job. Businesses aren't going to be paying for multiple people when one person with AI will be doing the same amount of work. So, while AI won't replace all of us, jobs will get much thinner. I would agree with everything you said if AI stayed in its current state...but that's not what it's going to be like in a year or two.
I absolutely see your points which are intelligent and well thought! I think that there will also be specific industries and specialization that will be more affected by using AI more than designers. I am mid an analysis on this topic.
I see everywhere people saying it will not replace graphic designers. As a graphic designer myself im extremely afraid and stressed everyday for my future. When i see on platforms people posting their ai art and calling themselves artist while artist themselves who worked hard and spent years learning and perfectioning their skills and not even get the recognition that those ai"artist" get , it make me stressed even more.....
I absolutely understand your fear. I know my clients would never invest the time to learn the AI software. They want creative minds doing it for them. Just make sure you are positioned to attract an exact target audience. Be a design thinker rather than an order taker.
I don't think graphic designer can be totally replaced by AI. However, if one day AI is really that good such that it can replace human graphic designer, it's not a bad thing.
i recently started graphic designing. Should i go for it and learn it . As some people are saying it will destroy jobs and all work willl be done by AI .So plzz guide me
Embrace AI as a tool to enhance your creativity rather than as competition, and focus on developing your unique style and skills that set you apart. Keep learning, network with other creatives, and engage in projects that inspire you to stay passionate about graphic design.
@@4TheCreatives thank you for your advice ! Yeah Sure I'll Focus and improve through New unique design And Communicate and Network with Profesional Designers 🤝😊
Illustrators & concept artists (I respect a skilled illustrator more than anyone else in the commercial art field, even if they don't necessarily make the most money) are already clearly threatened by Midjourney. Midjourney is already taking jobs from freelancers, left and right. Indie book covers, album covers, indie game devs are already using this. Portrait commissions for freelancers are mostly obsolete thing, thanks to Lensa. Would be foolish to say otherwise. Only big brands are shying away from it, smaller companies use AI illustrations already. Like the biggest fitness website in my country (they sell supplements etc.), everything is done with Midjourney suddenly. Logo design and such still requires human ideas, logos are mostly about ideas. But the field where designers are needed is getting narrower... 3D is starting to also get threatened. I wouldn't compare this to tools like "content aware fill" or "select subject", they are just tools that reduce busywork. Midjourney is able to output a finished, high quality illustration. It's not a tool, it's a replacement for humans, and replacement for artistic process. Not replacement for busywork.
All designers are threatened on any field, you can put all kinds of fonts on AI and every artwork you can think of and be sure it will spew out every kind of logo you can think of
Exceptional graphic designers or art directors use their imagination to visualise how something would look like, or discern if it would work across different products and media. That's even before they start working on it. Imagination is the key word. but I think it's till gonna put many Graphic Designers with niche skills out of work. Only Art directors and Creative directors will be left.
Thanks for your input and I do get what you mean. But I know my clients will not be looking to hire AI. They want a designer that thinks, not a machine.
Blake AJ Riley's thoughts: Designers will have to create things for clients that you can not instruct ai to generate. Designers (All Creatives for that matter) will have to be far more competent AND confident. In addition to using AI themselves. Creatives can use AI to produce more and make suggestions thus making the individual more versatile. The tool(s) will birth more success and aid faster improvement. Ai is the greatest thing to ever happen to art.
I have one question.. Please answer.. I started to learn abode after effects and cinema 4d.. So can I keep learning.. I am confused now.. Weather continue or waste of learning 😥😥😭😭 guide me please
I say absolutely go for it! Why are there still designers if Canva exists? Why are there still web designers if templates are all over the place? Because businesses still need competent people to handle the design side of things for them rather than them having to do everything even if there are Ai sites. I know many motion graphics designers that are still flourishing. Go for your goals.
I worry that the public's design standards will continue to fall to a point that what a bot does will be acceptable. It's already happening with mediocre, half-trained human designers. (I won't bash self-trained, there are many who take this route and become great designers, some of whom I've learned a few things from.)
I know what you mean totally but I can tell you I keep getting inquiries and interested clients who are willing to invest in a proper brand design to the company they’re proud of and they are not creatives themselves to know how to keep it cohesive. There’s been those cheap ones looking for fast design solutions for decades and many thought the advent or Canva would put designers out of business. But I’ve seen clients try to use Canva and fail to make anything look good and come back for help. The important thing for serious creatives at this time is to really know branding and marketing for themselves so they can attract the right clients that will value their creative mind to take the client’s business in the right direction visually.
@@4TheCreatives Wonderful points! So true about sites like Canva. And to add, I think clients know that it would take them longer to learn new software than it would take to pay a solid designer to just make it happen.
@@infesto681 If it is a good school it should definitely prepare you for it, but I don't feel you need to spend that many years in order to become a designer.
Oh wow, your solution is to raise the price of graphic design? That’s exactly my prediction: there will be some human designers, but they will only work for the ultra wealthy. 99.9% of graphic design will be completely ai generated because human designers can’t produce work as quickly and inexpensively as the ai can. You were onto a much better path for protecting designers when you mentioned policy change.
Thanks for your input Adam. I don't see that it is just ultra wealthy, but I always like hearing different angles. Yes, policy changes would be an amazing saving grace.
The best thing us to upgrade your Skillset... Focus on Critical Thinking, Problem Solving and Creativity... Become a better graphic designer, be among the top 1% .... Position yourself rightly... And most importantly, PLAN FOR THE FUTURE.. A lot of things would still go wrong.... Be adaptable.... The greatest challenge to every field of work is adaptability and lack of innovation
@@VANDAAN078 The point that I agreed with him on is the positioning to stand out. There are way too many who don't use this advice in spite of it being a marketing basic.
You misunderstood the angle that if it’s get so good that will make everyone good. Master painters. Yeah yours is nice but if we all got cars nobody going to go out they way to pay for a lambo always. You can’t update paint but you can update the AI.
yeah tell that to bilions of autogeretaed images from 10.000thousands of 12 year old kids and annoying subscription based services that want to replace creative jobs .... the golden era of graphic deisgne and programming is comming to an end unfrortuanlty thats my opinion... when there is too much people doing stuff its hard to get to the top and its gonna get even harder in comming years ...
Thanks for your opinion! There still needs to be a creative mind behind things. There still needs to be someone in charge of this and no one will be hiring a 12 year old to do something that a professional needs to be responsible for. I have surveyed clients. I see that they still want a true pro to do it.
@@4TheCreatives yeah i mean im not saying all designers and programmers ...will be gone buf its gonna shift its gonna become like the Music industry for the past 10 years that theres is so many People doing it only maybe a few percentege od people will actualy make a living out of it ...like you said the biggest Enemy of designers are designers itself and oversaturation of them makes this issues event bigger.. there was a good quot in a movie ..."in the World where everyone is a super hereo...no one is" but I hope im wrong and things turn out to be super amazing but if i look back in the past there is some sinister future ahead 👀😓..
well practically thinking from an HR point of view , if the small business owner is doing his own graphics then who will take care of the asset management or client management or legal stuffs or good and material management it will become too much for a small business to handle it . If a medium size business with Hr and admin is handling graphics works from AI then who will do the job posting ? Attendance management ,payroll processing onboarding new employees will the admin busy with asset management electricity invoices invoices from wholesellers,facility management do the Graphic designing work from AI ? I believe they will hire a dedicated Graphic designer to will focus solely on the graphics work then the owner will direct the recruiters to filter resumes and line up interviews with AI on their resumes just like earlier they filter it with the magical word " Adobe " on indeed and ignore the main portfolio all together 🤣
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What are your thoughts on artificial intelligence replacing us?
In after effects, the rotobrush is ai-enabled. It separates objects from a background with more precision than manual labour I think, it saves so much time. AI has been really useful when working with after effects. I think AI will be streamlined in our workflow. The only part where it stops is if there are any legal copyright challenges. A few years ago nobody thought we would embrace music streaming services over cds, and its so commonplace today.
@@designergerry21 very well said Gerry!
No we're not getting replaced by AI because most of graphic design job is talking to clients. We talk more to clients than we design.
Yesss
@@sparkling.graphics2491 man use Chat GPT and u will see how personalized an IA can be. It literally gives u what u ask for, and for free. In a few years a chat gpt + Dalle-2 are almost a fact. The client with a few clicks get a personalized logo or whatever
"Humans want to interact with humans" Thank you! People underestimate their own need for human connection! If you don't want to be replaced by a machine, maybe don't act like one...
Good way of putting it!!
Creative Director and designer since the late 90's here... the final point about us destroying us, 1000% agree. AI freaks me out, but the hot garbage I see coming from the self educated community of designers is a huge issue. Lame work at pathetic pricing is devaluing what all of us who did pay our dues in college, as interns, as junior designers, as graphic designers, as senior designers, and hopefully as the director, do professionally. I believe in the ranks of designers and I believe in earning your place as a designer. It's so bad that I think we should go back to certified designers. You should see the junk that people think makes a good portfolio, shameful. Not to mention not understanding the standards of web, publication, packaging, illustration, identity, branding (real branding, not this I made a logo BS), and typography. If you don't know what standard proof marks are and how to read them, question your status as a designer. Do you know what a bad break is, or orphans, or widows? Never heard of the golden mean or golden ratio? What is a die line? Ever heard of preflighting? If you didn't think yes to all of that, learn or get out. Yes, I'm gatekeeping, because the rats have already snuck under the gate. Now the rest of us, who know what we are doing, are spending too much time playing exterminator.
I absolutely see where you’re coming from on this Robert! The new digital age of designers need to also understand the background and origin of graphic design including the basics of print but to start with the fundamentals themselves aren’t being practiced enough and that’s why I created a very basic course so the ones that can’t afford schools can at least get the basic terminology and practice these principles over and over rather than thinking that owning Adobe will make on a designer which has become the thinkingness unfortunately. I myself had to spend countless nights and days at printers for press checks and lived and breathed that world which is priceless experience to me. Thanks for sharing.
Yo if they getting more sales than you nobody cares how much time you put into it.
I'm very nervous and don't know which field I should choose.
I study video editing, graphic design, programming and German language .. all of these at the same time. I love them all
Wonderful you love them all! I would take one and get pro in that one and then take up the next and the next. Really look at your future and what you want to be doing full time to get properly exchanged for.
Really thanks for your reply.
I am drawing you and I hope you see it when I finish
Oh wow!
Have been a Computer Science Programmer and Graphic Designer/Artist/Photographer since ever. My Friends in Milan (Top Fashion Graphic Designers working for Brands as Gucci) are already being axed from their job, that means receiving a farewell message saying: "we do not need you any more". In Tuscany, Italy, where I am now writing this text we have a Drone Tractor: it performs in a day the same job 12 people do in a week! My Job in Graphic Design? I gave up Graphic Design years ago. Being a Programmer Developer I begun working much with A.I. in 2012. I understood then Graphic Design as well Graphic Arts (so on Photography) would have been in ten years heavily flattened, shrunk, downturned by A.I. Itself. Being a Programmer for A.I. in Aeronautics allowed me to become a Helicopter Pilot. I studied Helicopter Flight of course!. Well.... are you aware of the AIRBUS DRAGONFLY Project? Is not a Project, is REAL: the first Airplane able to Take Off, Fly then Land with NO PILOTS... is here, 300 feet far from me, in Tuscany, Pisa, Italy!
Wow that is incredibly crazy about the no pilot airplanes and I don't think I could ever get myself to go on one of those! But I do get your point and I am so sorry to hear of your friends in Milan. I have not encountered this at all with the clients who really care about their brands because they know that they can't figure it out themselves even with AI. Clients have tried to use Canva and other DIY softwares and they get nowhere. I appreciate your input.
Tech is improving really fast...
When she says AI can't replace humans 'yet' , I don't think she's sure ...
I don't think anyone is
I know the type of clients that will always want cheap and fast. They will go with AI. I also know the ones who want quality and a human being to help them. Those are the ones that will still be our clients. For the type of clients we want to work with this should not affect us.
@@4TheCreatives You're absolutely right about that! Keep up the good work!
@4TheCreatives it's scary how ai can make somewhat good quality stuff now.
Thank you for your perspective, definitely helped me to see the "bright side" of it! :)
Great and you’re welcome!
Human create the future, AI documents the past. We work together
Well stated.
I feel we are being very naive to think this won’t replace us. Ai is in its very early stages and is already so impressive. I hate it, but I think we are fooling ourselves that the progress of Ai won’t replace 50-80% of the design work force. It might be a tool for a while but eventually briefs will just be sent to chat GPT instead of us and account handlers/clients will just talk with an Ai model until they get the refined result they want. Time to learn how to be a mechanic.
You’re welcome to your opinion but I disagree.
@@4TheCreatives I honestly hope you’re right so much for the people in our industry! I just like to prepare for worst case scenarios, and tend to be very pessimistic.
It’s okay to be pessimistic! That way you are always prepared. I see the clients that want quick and cheap and they will always try to do it all themselves. Then I see the clients that want quality, they want a human being to talk to and they don’t want to try and do it themselves. I get these clients regularly and I strongly believe we will continue to get them. It gives the need to specialize and niche more than ever to stand out and be attractive to the high quality clients.
@@4TheCreatives he's 100 percent Right Ai Can't Replace Designers I Mean CGI Stuff animation Stuff It's Helping Tool That's it Stop talking About Stuff U dont know fool
As long as there is someone willing to pay, designers will still have a job. It’s a matter of preference for the business, so in my eyes I think there will always be a market for human designers.
I really like your vision about the AI, I also agree is that AI is not a threat to us because
lets say u hire a person who uses AI rather than a real graphic designer. This person who use AI doesn't have the ability to make changes over his work because the AI will generate a whole different Image.
So at the end they will need to learn graphic tools so they can modify the AI results.
Very good point Kareem! And if you input that in a computer to adjust it most likely won’t be able to duplicate it.
editing ai results doesn't seem that fun or valuable
Totally
@create306 playfulness is key to creativity, video editing is art, ai is sacrificing what makes art deeply human and personal for effeciency
I meant graphic design* lol
Was aware already that I use ai as a tool on programs on a daily basis to make the workflow faster, just like you said in the video. That being said, I do encourage people (artists in general, as I am one) to use technology as a great tool. I think that ai has lots of potential but it has to be regulated in regards on how much automation is being used to make any artwork, whether it's a digital painting or a music composition. Pretty sure there will be a separation of ai focused people against people that consider ai a way of cheating because that's what it sounds like. One example, as ai is like cheating (only if you use ai to let it do all of your artwork) with technology to make art just like Zuckerburg encourages his daughter to use ai to make art instead of him (if you have sons or daughters, believe me, they are your first priority) sitting down with her to develop basic skills with her hands, just like any ilustrator out there (I draw too). I don't encourage to support this automated technology to try to substitute our soul because our art is made of emotions and experience, that's something that ai will never be able to copy. That's why I don't support people saying that they're artists because their just throwing random commands to let a machine give them a result to compete against artists that do put their hard work and effort in making works of art.
Thank you for this Ruben and it is beautifully said! And I do agree with your analysis. Definitely don't like that throwing random commands to a computer will define an artist. And that is why we will not be replaced. But just like I was always the one refusing to use a computer for my basic art school design classes and then eventually had to give in if I wanted to compete professionally, we have to be aware of these tools so we can use them and enhance our work, not cheat with it or just give it to the hands of some non-creative who then pretends to be.
You're welcome, Lauren@@4TheCreatives ! I was one that also was in denial of using technology to help the way(s) my art work is made. All that faded away with the realization of having a pretty good visual art background, in my case with just a comics division program that helped me manifest drawing skills that still help me in a lot of ways to this very day.
I think that AI will be able to replace every thing that includes repetitive work and anything that requires a decision tree but when it comes to actual creativity, intuition, insight, critical thinking or thinking out of the box AI won't be able to replace us so we will still need human thinking abilities, I think that is what is meant by the statement "AI will help us do things faster".
Exactly! Thank you Issa
that's why AGI (ARTIFICIAL GENERAL INTELLIGENCE) appeared, something like AI but can think like humans. Fortunately, this is still a concept that may take decades to be realized
@@zulfikar795 My Dear Friend... I have been a Computer Science Programmer since 1980, have been studying Computer Science all life, working in Software & Hardware Computer Programming since ever. Am still a Developer & Programmer. Worked in Three Continents, USA as well. I tell you: A.I. is not more intelligent than Humand Brain, but it still needs a little time: from five to eight months. A.I. can think? OF COURSE IT CAN! It Thinks in Boole Algebra and Electrical Microcircuit, as Human Brains does! We suppose the Human Brain is so wonderfully wonderful... but is not, is just an amount of Mathematically Boole Algebra Organized Electromagnetical Flip/Flop Neuronal Circuits ruled by a Statistical Law called REGRESSION. THe A.I. has EXACTLY the same, THE SAME... I say again THE SAME Structure! With only a difference: A.I. runs milliards of times faster than a Humand Brain, because Brain as it is made has certain limits of Speed. The Semiconductor Bus of the A.I. is.... faster! Much faster, because of the kind of Materials (Superconductors) assembled. In the next two years the A.I. will run on the Supersonic Glass Type, then A.I. will be even faster than already is now.
The Human Brain has limits because we are made of Hydro-Carbon Nitrogen Phosfate based Cells in our brain. If we had a Brain of Supersonic Glass we would be as fast as the A.I. The Human Eye has limits, the A.I. Photocameras are BY FAR with Better Resolution than the Human Eye and can see Ultraviolet, Xrays... Gamma Rays , eh eh eh ! So YEAH! The A.I. SURE IT MAY THINK, It already does and will do more than more from tomorrow on!
I'm a graphic desginer and it's obvious we will definitely be replaced by AI. AI is already producing music and writing stories, how much harder can it be to generate digital art? You just tell the AI program "make me a brand identity for my food delivery business" and it gives you endless options to pick from... instantly! Humans are not going to be able to compete with that. My freaking profile pic is AI generated and it's sick... like, cmon lol
I do get what you're saying, but it becomes an ethical question. Who owns those designs that the AI program created? How can you call that a customized logo when it is not created by a human touch?
@@4TheCreatives lol if you buy the design from the AI program then you own it. Wix and square space doesn't have a human touch but no one cares. Even me, as a designer that's been using PS since cs5 days, if/when ai design can make exactly what I'm thinking then what's the point in working in PS? I'll just spend the time doing something else like being outdoors before they start making the trees and animals Ai too 😅
I am in Tuscany, ITALY, this morning was in Pisa, now I am in Florence. In Chianti, the Chianti Wine area. Well.... this night I saw the Manager of a young company asking A.I. for a Brand Logo for his New Chianti Red Wine and for his Etruscan Coast Rose Wine. The A.I. Software produced for him 1200 Brand Logos and 2000 Wine Bottle Labels in 30 minutes. He happily chose a LOGO and a pair of Wine Bottle Label. All for 100 Euros. He would have been spending thousands and thousands of Euros if he had asked a Graphic designer do perform a LOGO BRAND Plan for his wine and so the related Wine Bottle Labels.
I have been a Graphic Artist and Designer, Photographer too. I remember when I liked much Aldus Freehand... later gotten by Adobe, I still have the Aldus Freehand Package Cardboard Box here on the Shelf in my Studio in Tuscany. When today I saw the A.I. in action I got a stomach ache! But... the 1200 Brand Logos I saw designed by the A.I. were GOOD! They were so immeasurably good, well well designed, in several layers! GOODBYE GRAPHIC DESIGN! Welcome Chianti Wine Bottle Labelled by A.I.... PUAAHH!
@@spyderliveexactly what you say. This woman is still optimistic but i have seen what it can do like you described and much more insane programs that are out now. I believe it's done for graphic designers but I still can play the guitar. no ai music...
@@VANDAAN078 the Woman is right to be Optimistic, some Top Graphic Designers are to remain, to be still operating. But let's think about Photographers. I am a Photographer too. We might today live on Photography? No! One Photographer out of one thousands today make a living on Photography... on the condition they also have a second job. I live on Photography: I go to ANTARCTICA every year, no one has Photos like I do! But how many Photographers every year go to ANTARCTICA from USA? Six? Seven? The DIGITAL Photography & Smartphones Killed the Photography Job as a Real Job. Sure, if you are a Photographer and reach the Himalaya you will still make some little money. Never enough to compensate the Cost of the PhotoTools and Harness you need to buy before. - The Estimation is in Southern California, because of A.I. the 68 per cent of Photographers are not making any more money with their Photo Shooting within the end of....2023!!! So... let's be realistic.....
i respectfully disagree. i believe the components that you are not taking into account are 1) marketing and 2) consumer's ignorance (not stupidity) of what good design is. Examples: clothing: 99% of all clothing worn in the USA is made elsewhere. As a result, all marketing has centered on making sub-par garments acceptable. You may be too young, but in the mid-nineties extremely thin garments became the norm because it is simply cheaper to ship overseas. It was called 'fashion-wear'. Now you can walk into a Costco and see 50 pairs of pants stacked and it is barely over 2 feet tall. There are many other examples: VHS over Beta, MP3 over CD, etc, etc. I am one of those designers (i am 59) that was trained at a Design School. I agree that many more designers are able to make a living without any formal education, etc. The reason why? The 'rules' for good graphic design have gotten much more 'relaxed'. What is actually not that good is being accepted. As a working professional for 35 years, i have seen my business go from designing to just cleaning up a non-designer's work. Business will ALWAYS go the cheaper route. It will be simply a matter of economics. Why have a graphic design department when you can have one prompter? The populace will be ignorant (or made ignorant through marketing) what good design is, and the pieces will fall into place. This is why just last weekend i sincerely told an extremely talented young artist to not pursue art as a career and get a government job. Get your artistic ya-ya's out on your spare time and retire early with a pension with a 401k that had your contributions added to with unprecedented percentages. I will now return to my lazy-boy, LOL.
Thank you for your thoughtful insights and for sharing your rich experience from decades in the design industry. I genuinely appreciate your perspective, especially the examples you've given that reflect your journey and the shifts you've witnessed! Also thank you for taking the time to write this all out. I just want to add that I am still closing clients for $4,000+ for design projects because there are those that still do care and still want to work with a creative person.
Hi Lauren- great to hear your views on AI and how it already has a major impact on our everyday work. Such a powerful and inspirational message to take away from this video - many thanks!!!
You are so welcome, Damien! Thanks for watching 🙂
When a creator has no exact vision of what he wants to do where he wants to go with his art, then yes he will be replaced by Ai
I can see that.
That means having a vision is creator or designer's only skill as a profession. That seems very replacable to me.
@@lifeseek833 not at all if it's really unique
@@dimifisher7942 AI can offer you unlimited unique ideas
@@lifeseek833 design and art is endless, but if you want to go down that path you are free to do it, but keep in mind you always use someone else's work, good luck
Thank you so much for making this video, Lauren and adding your two cents on the issue of AI since it's something everyone is talking about now. You are so insightful and I have learned so much from your videos! This really helped add some clarity to how to view AI and has definitely put my mind at ease!
You’re so welcome Steph! Thanks for your kind words and for following along. My purpose is to help as many designers as I can 😊
Great video! I agree to a point. I've been working with AI since day one and some of the things you and others have mentioned are already becoming a reality and will be replaced by AI. Things that are harder to control like continuity with successive characters or other graphic types that would need to be nuanced by a graphic designer are already becoming a reality. The jobs that will be killed be like the independent contractors doing a logo for a local business and things like that. Right now, prompts are the Wild west. But what is coming are tools that even my grandmother will be able to control. Higher end brand designers for corporations will most likely be fine. Also, the entertainment industry. But I will say this, if you are part of Media design group for a company and there are 2 or three in the team...someone will be losing a job. Businesses aren't going to be paying for multiple people when one person with AI will be doing the same amount of work. So, while AI won't replace all of us, jobs will get much thinner. I would agree with everything you said if AI stayed in its current state...but that's not what it's going to be like in a year or two.
I absolutely see your points which are intelligent and well thought! I think that there will also be specific industries and specialization that will be more affected by using AI more than designers. I am mid an analysis on this topic.
This was really interesting and eases a little anxiety for me too!
Great!
I see everywhere people saying it will not replace graphic designers. As a graphic designer myself im extremely afraid and stressed everyday for my future. When i see on platforms people posting their ai art and calling themselves artist while artist themselves who worked hard and spent years learning and perfectioning their skills and not even get the recognition that those ai"artist" get , it make me stressed even more.....
I absolutely understand your fear. I know my clients would never invest the time to learn the AI software. They want creative minds doing it for them. Just make sure you are positioned to attract an exact target audience. Be a design thinker rather than an order taker.
I don't think graphic designer can be totally replaced by AI. However, if one day AI is really that good such that it can replace human graphic designer, it's not a bad thing.
I find it to be a bad thing, but I appreciate your input.
i recently started graphic designing. Should i go for it and learn it . As some people are saying it will destroy jobs and all work willl be done by AI .So plzz guide me
I strongly believe you should go for it.
I can finally breath a sigh of relief after watching your video. Thank you very much.
Great 😊
I'm passionate towards graphic design but I'm worried because if Ai impact 😔 how to overcome and
Start focusing on my passionate goal
Embrace AI as a tool to enhance your creativity rather than as competition, and focus on developing your unique style and skills that set you apart. Keep learning, network with other creatives, and engage in projects that inspire you to stay passionate about graphic design.
@@4TheCreatives thank you for your advice ! Yeah Sure I'll Focus and improve
through New unique design And Communicate and Network with Profesional Designers 🤝😊
Illustrators & concept artists (I respect a skilled illustrator more than anyone else in the commercial art field, even if they don't necessarily make the most money) are already clearly threatened by Midjourney. Midjourney is already taking jobs from freelancers, left and right. Indie book covers, album covers, indie game devs are already using this. Portrait commissions for freelancers are mostly obsolete thing, thanks to Lensa. Would be foolish to say otherwise. Only big brands are shying away from it, smaller companies use AI illustrations already. Like the biggest fitness website in my country (they sell supplements etc.), everything is done with Midjourney suddenly.
Logo design and such still requires human ideas, logos are mostly about ideas. But the field where designers are needed is getting narrower... 3D is starting to also get threatened. I wouldn't compare this to tools like "content aware fill" or "select subject", they are just tools that reduce busywork. Midjourney is able to output a finished, high quality illustration. It's not a tool, it's a replacement for humans, and replacement for artistic process. Not replacement for busywork.
Thanks for your feedback and I definitely get your perspective.
All designers are threatened on any field, you can put all kinds of fonts on AI and every artwork you can think of and be sure it will spew out every kind of logo you can think of
Clients still love design thinkers.
Exceptional graphic designers or art directors use their imagination to visualise how something would look like, or discern if it would work across different products and media. That's even before they start working on it.
Imagination is the key word. but I think it's till gonna put many Graphic Designers with niche skills out of work. Only Art directors and Creative directors will be left.
Thanks for your input and I do get what you mean. But I know my clients will not be looking to hire AI. They want a designer that thinks, not a machine.
Blake AJ Riley's thoughts: Designers will have to create things for clients that you can not instruct ai to generate. Designers (All Creatives for that matter) will have to be far more competent AND confident. In addition to using AI themselves. Creatives can use AI to produce more and make suggestions thus making the individual more versatile. The tool(s) will birth more success and aid faster improvement.
Ai is the greatest thing to ever happen to art.
Beautifully said!! I just did a blog on this topic too: 4thecreatives.com/how-will-ai-change-graphic-design/
I have one question.. Please answer.. I started to learn abode after effects and cinema 4d.. So can I keep learning.. I am confused now.. Weather continue or waste of learning 😥😥😭😭 guide me please
I say absolutely go for it! Why are there still designers if Canva exists? Why are there still web designers if templates are all over the place? Because businesses still need competent people to handle the design side of things for them rather than them having to do everything even if there are Ai sites. I know many motion graphics designers that are still flourishing. Go for your goals.
@@4TheCreatives 🙏👍 from India🇮🇳
FROM INDIA 👍🔥🔥🔥👍THANK YOU
I worry that the public's design standards will continue to fall to a point that what a bot does will be acceptable. It's already happening with mediocre, half-trained human designers. (I won't bash self-trained, there are many who take this route and become great designers, some of whom I've learned a few things from.)
I know what you mean totally but I can tell you I keep getting inquiries and interested clients who are willing to invest in a proper brand design to the company they’re proud of and they are not creatives themselves to know how to keep it cohesive. There’s been those cheap ones looking for fast design solutions for decades and many thought the advent or Canva would put designers out of business. But I’ve seen clients try to use Canva and fail to make anything look good and come back for help. The important thing for serious creatives at this time is to really know branding and marketing for themselves so they can attract the right clients that will value their creative mind to take the client’s business in the right direction visually.
@@4TheCreatives Wonderful points! So true about sites like Canva. And to add, I think clients know that it would take them longer to learn new software than it would take to pay a solid designer to just make it happen.
Do you think AI would start to make everything sort of look the same if designers became obsolete? Just a thought i had.
That’s an excellent argument point there! I think it absolutely could.
my thoughts were some what similar. you nailed it the way you explained though :P
Thanks and great!
Do you think reading graphic design right now is it logical ?
If by reading you mean getting into it, then yes!
@@4TheCreatives I mean going to school for 4 year.
@@4TheCreatives Can't he do everything done after in 5 years?
@@infesto681 If it is a good school it should definitely prepare you for it, but I don't feel you need to spend that many years in order to become a designer.
Oh wow, your solution is to raise the price of graphic design? That’s exactly my prediction: there will be some human designers, but they will only work for the ultra wealthy. 99.9% of graphic design will be completely ai generated because human designers can’t produce work as quickly and inexpensively as the ai can. You were onto a much better path for protecting designers when you mentioned policy change.
Thanks for your input Adam. I don't see that it is just ultra wealthy, but I always like hearing different angles. Yes, policy changes would be an amazing saving grace.
The few lines about pricing is really true.
Agreed.
The best thing us to upgrade your Skillset... Focus on Critical Thinking, Problem Solving and Creativity... Become a better graphic designer, be among the top 1% .... Position yourself rightly... And most importantly, PLAN FOR THE FUTURE.. A lot of things would still go wrong.... Be adaptable.... The greatest challenge to every field of work is adaptability and lack of innovation
Beautifully put Sam, thank you!
@@4TheCreativesthe top 1%.. meaning 99 % will be obsolete. And you say he puts it well.. I think so too. We are finished
@@VANDAAN078 The point that I agreed with him on is the positioning to stand out. There are way too many who don't use this advice in spite of it being a marketing basic.
Hello Can you guide me how to be professional graphics designer
I have a course where I give critiques on designs in addition to learning.
@@4TheCreatives okay 👍
Have you all seen the text to image generator in Illustrator now? Making fully rendered vector images with closed paths and anchors points and all 😭
I have to check it out. Sounds suspicious
Thank you for making me an optimist
👍😊absolutely
thanks
It's great to see you're positive about AI.
It won't replace graphics designers just like automation didn't replace artisans... oh wait
Thanks a lot mam
i m with you about this because it s help designer
Awesome
Mom you amazing
I won't let it replace me
Good!
You misunderstood the angle that if it’s get so good that will make everyone good. Master painters. Yeah yours is nice but if we all got cars nobody going to go out they way to pay for a lambo always. You can’t update paint but you can update the AI.
Thanks for your perspective
Thanks for the reassuring video! Nice to know that I wont be going homeless in the near future lol
You got this!
yeah tell that to bilions of autogeretaed images from 10.000thousands of 12 year old kids and annoying subscription based services that want to replace creative jobs .... the golden era of graphic deisgne and programming is comming to an end unfrortuanlty thats my opinion... when there is too much people doing stuff its hard to get to the top and its gonna get even harder in comming years ...
Thanks for your opinion! There still needs to be a creative mind behind things. There still needs to be someone in charge of this and no one will be hiring a 12 year old to do something that a professional needs to be responsible for. I have surveyed clients. I see that they still want a true pro to do it.
@@4TheCreatives yeah i mean im not saying all designers and programmers ...will be gone buf its gonna shift its gonna become like the Music industry for the past 10 years that theres is so many People doing it only maybe a few percentege od people will actualy make a living out of it ...like you said the biggest Enemy of designers are designers itself and oversaturation of them makes this issues event bigger.. there was a good quot in a movie ..."in the World where everyone is a super hereo...no one is" but I hope im wrong and things turn out to be super amazing but if i look back in the past there is some sinister future ahead 👀😓..
Every industry is competitive but the ones who are persistent and willing to learn and go beyond the average will succeed. I have high hopes for you.
All those heavy pr and marketing has caused us unnecessary anxitey to new graphic designers really its not.
Agreed
Tell that to illustrators.
I am an illustrator. AI has no affected me in any way.
@@lipher7570 But there are already terrible examples, when It had effect.
Human created things, Ai recorded things.
Ai will replace everyone. Humans using AI will be replaced
Thanks for your input
Literally I can get an amazing design from an AI. Thats all you need to know
Litreally design and marketing both can transform a business i bet ai cannot do that.
Well put!
Your cheap work will be finished soon 😂😂😂 like as mine (I'm a programmer 😂)
Just kidding guys
That "soon" is not that soon 😁
😂
well practically thinking from an HR point of view , if the small business owner is doing his own graphics then who will take care of the asset management or client management or legal stuffs or good and material management it will become too much for a small business to handle it .
If a medium size business with Hr and admin is handling graphics works from AI then who will do the job posting ? Attendance management ,payroll processing onboarding new employees will the admin busy with asset management electricity invoices invoices from wholesellers,facility management do the Graphic designing work from AI ?
I believe they will hire a dedicated Graphic designer to will focus solely on the graphics work then the owner will direct the recruiters to filter resumes and line up interviews with AI on their resumes just like earlier they filter it with the magical word " Adobe " on indeed and ignore the main portfolio all together 🤣
EXCELLENT angle that I never thought of before. Thanks for sharing!