Advertising Masterclass 2024: Ft.
ฝัง
- เผยแพร่เมื่อ 28 ส.ค. 2024
- If you had the rare opportunity to get mentored by a famous Indian TH-camr with over 4 million subscribers, would you say yes? Our students jumped at the opportunity!!
We are excited to share that renowned comedian and scriptwriter @tanmaybhat : co-founder of the evergreen @allindiabakchod joined us recently for a #marketing #masterclass.
In addition to mentoring our students, Tanmay also judged a 24-hour marketing challenge alongside Aman Gupta: Sharktank India judge and co-founder of @boAt-lifestyle.
Watch the full video to learn Tanmay Bhat’s secret marketing hacks that turn good content into great content!
To engage and learn from top industry practitioners like Tanmay, apply to the Programmes at Masters' Union. Explore our Programmes here: mastersunion.o...
Chapters:
1:35 - Social Media’s Impact on Brand Building
2:03 - Consistency & Reinvention in Branding
3:05 - Zomato’s Success Story
4:19 - Importance of Having a Unique Brand Style
5:05 - Overlaps Between Product & Marketing
7:12 - Virality: Engagement & Shares
9:01 - Types of Content People Share
13:14 - Creating a Viral Campaign
15:33 - Respecting Ad Budgets & Time Constraints
17:07 - Standing Out Immediately
19:07 - Importance of Celebrities & Interesting Visuals/Audio
20:42 - Incongruence: The Key to Engagement
24:48 - The Role of Budget in Advertising
28:04 - Crafting Brand Communication
30:45 - The Power of Trusted Feedback
35:05 - Consistency and Expertise
36:44 - Balancing Data and Creativity
43:43 - Future of Advertising
49:07 - Journey From Content to Ads
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Twitter - / themastersunion
Facebook - / themastersunion
#mastersunion #mba #podcast #business #bschool
Summary: Dropping Gems (Part 1)
1. Hyperconnectivity made attention spans lower
2. Modes of distributions have decentralized
3. Dopamine threshold is higher
4. Have to have more bulls eye (consistently good for many years)
5. Refresh rate, stay true and still reinvent yourself
6. Product and Marketing lines are blurring
7. If you get someone to "share" and "engage" is a sweet spots
8. its not about content, the reason why you share is because its about "who you are" , its signaling
.
Thank you
When you realise you're reading this comment because of hyperconnectivity and low attention spans
Thank you
Tanmay is one of the best spoken personalities in the Indian internet scene. He's smart & knows his stuff better than anyone else. His ideas, innovative thoughts and his bounce back from the worst is really inspiring. Thanks for bringing him on Masters' Union. 🔥🙌❤
isn't he a sexual offender ?
@@prasha88 Give me a valid proof about it or else stfu
@@prasha88 😂hvjdfjddhssssgszzzgzzgz😂😂😂
😭🙃😢6
One of the finest creator in ind yt community a allrounder can talk about any genre
Summary: Dropping Gems (Part 3)
1. X is expected but Y happens (Incongruence) because human brain likes to predict things
2. X is expected and X happens that adds to likability
3. Take enough shots to gain a better probability of landing it on the desired spot
4. writing is rewriting
5. Giving good feedback, is an art
6. who is giving you feedback for feedback's sake, figure 'em out
7. flex your creativity to move the needle, solve a problem
8. be in the zone, of what's effective, however the zone needs to be wide enough to bend for creativity, the number give you direction of where to hit it
Tanmay, if you are reading this .... your mind is amazing. The confidence, comfort and charisma. You had my attention for the entire 52 mins 40 secs.
Summary: Dropping Gems (Part 2)
1. Topical: mene tera opinion bana diya (basically ab to share kar de same tweet)
2. People share anything that is hyper positive
3. When in doubt, be happy (in content creation)
4. Nostalgia always works (humare zamane mein..)
5. Extream take on something
6. Trigger some ones identity + Positivity (honesty engineering)
7. Shared emotions (Immigrants, flat mates)
8. Personal relatability (tall guys)
9. Basics of viral campaign ( make interesting content)
Tanmay is the most underrated person for this generation only AIB fans knew his intelligence and future centric ideas
This is pure gold here. Holly shit. Tanmay is just so talented and good in teaching.
"The Internet is a bizarre place. We share relatable content to stand out."
Good stuff Tanmay.
On the first question about legacy brands still staying relevant in the advertisement game, I feel the top card in the Indian space is Amul. They have stuck on with the same template and haven't neglected the traditional print media, but still so on point and funny with every ad.
He is very well aware about what are the nuances in this field. His reasoning and depth of understanding is commendable. I have never seen someone articulate their thoughts in such a clear manner. Loved this!
Yep lot of framework for small business owners -
I dofollow Kunal Shah rigorously and Tanmay's thought of 'Maja aana chahiye' is aligned with Kunal's school of thought process with Consumer Behaviour - Innate understanding about what would people applaud and pay for, Dopamine effect
No wonder they have worked together
Thanks a ton for everything
Tanmay = hardwork.... Can create and share content on any given topic.... Ye khud mai content hai ❤
Summary: Dropping Gems (Part 4)
1. Find a scientific process to get into the creative zone
2. random patterns created between two neurons who didn't know each other, is creativity.
3. Ppl who can understand the second order and third order of benefits of marketing those ppl can take more risks.
4. artist needs 2gms of appreciation and (lots of money ;)
@lastminutespecialist when will u drop yr - part 5 . awaiting response 😊.
Please keep uploading such masterclasses, its fun and great to learn ❤
Tanmay man! Absolutely brilliant as always. But special appreciation for Pratham to expose MU students to such personalities. No book would have taught them this like Tanmay did and it's going to stick with them forever!
😮 This is Treasure for all the Content Creator ❤
Thank you Tanmay for Sharing your Knowledge & Experience for Free 🙏🏻💯
I've been watching the Standford - How to Start a Startup series by Sam Altman. And I must say, this beats all of them!
Great job Tanmay!
Realising that this Guy is not only a comedian… He’s a Legend♥️ This Planet needs Humans like this Guy♥️
You’ve to be consistently good to be recognised as a brand. Brilliant insight there 👏👏
Nurons that were not talking with each other is creativity. Absolutely awesome way to actually present it. Remarkable is something thats worth making a remark about.
5:55 legit dbrand really have good stuff !!
I thought he just laughs loud to make his living, but dude got some serious experience.
This man is skill-full and mastermind!
Tanmay predicted the future at 10:04. Wow. He is truly brilliant 😮
I felt it bro. I did. I was like: Are you kidding? Didn't expect this, I was back and forth checking the time this was posted and it is showing me 6 months ago, and I'm like whaatttt Tanmay can't be this accurate?! Right?!??!
@@ojasvipattanaik7982literally every cricket fan knew this bro... Why are you so delusional
I took notes from this as a social media manager 😊
When in doubt just be happy, should be a quote on T-shirt
This guy speaks gold!
As a brand manager , two things which brand manager get wrong in their early career stage :
a) Don't know how to write a brief
b) Don't know how to give feedback to creative/agency team
Most of the agency folks would agree.
10 saal tak good raho great banjaoge well said 😇
Tanmay can become great teacher ❤
Correction: Tanmay has become a great teacher ❤
The transformation.
It's crazy to see one person change so much.
"Tum bas 10 saal tak good raho tum great ban jao gae"...... he's smart
Thank you Master's Union for this video/podcast/session. Enjoyed watching master sharing his views and experience ❤
I love the fact Tanmay’s approach to advertising is also just making good content that one would love to watch and you’d be proud to share. This man is a pure artist at heart and a genius ❤
Tanmay is kinda role model and such a personality for me or i could say for Everyone and it's bcuz his ability to serve satisfactory content to every kind of consumers just hats off to this mann yaar
Simple & true! Tanmay is superb at analyzing-
varun sir , your passion for AI making me more and more passionate
21:44
Tanmay - Isme incongruence kya hai ? Isme..aap batao isme incongruence kya hai? Isme teda kya hai?
Class - holatadanakhastasahuhaldo
Tanmay - Exactly! Right! That usually catches your attention.
.....
Whut 😂
Okay jokes aside, bahut kuch seekha is class se. I am not in a marketing or advertising job but this helped me too..Every job today requires you to enhance your skills of building your brand and sell it. Thanks Tanmay, you are a good teacher! Mazza aa gaya video dekh ke !
Exactly😂😂😂
6:15 dbrand, wendys, burger king, recently opera gx
Brands being rude and funny is so cool
When its an ad that doesn’t look like an ad, that helps as well 💯 just making notes from this incredible lecture
Another good call by masters union after kids shark tank . Keep going guys
Being good consistently for a long time makes you great.
Great line from the video !!!
Tanmay Sir is very well experienced. ❤️
'Internet is a bizarre place. We share relatable things yo stand out' Tanmay on how putting yourself out on the internet shapes your own brand.
Tanmay spitting FACTS!!!
Thook icon !
@@AmanBanthia 😂 LOL
"10 saal tak good banjau khud he great banjauga" love you tanmay bhai❤
I'm sure all my phases of life are going to enjoy tanmay bhat . a different version of him everytime . while a teenager , someone who cracked us up with sketches. now me as someone trying to make it in life are these kind of talks and insights...what next?
I have a question if anyone can help answer it. Why are Indian Marketing ads are 10 times better than any international ads?
Because they're not! You just connect to it more because of you grew up in India, with the same culture/thinking process.
For eg. You will, by default relate to Ads about PaniPuri way more than anyone outside India :)
8:52 😮😮 so true!!
Just love to see tanmay❤
Jaguar ads are pretty intelligent and on point.
😂😂😅 Tanmay is the person behind all the hit advertisement in India.
❤❤ Jab bhi dekhte hain weight transformation hota hn
Maturity is when you realize tanmay is only bot in pubg not in life he is literally an intellectual.
I would have to watch this again and again. There is just so much here to learn
Tanmay is a genius guy
Waah Tanmay waah! Mazaa aa gya!❤
Day-by-day, loving learning more & more about how Tanmay's mind works❤ Beautiful episode!!
Thanks a lot Masters' Union!!
Highlights
🎙 Advertising has changed with decentralization of distribution channels and increased attention competition due to hyper-connectivity.
🧠 Consistency is crucial in building strong brands that resonate with the audience over time.
💡 Creativity should focus on delivering surprises and incongruence to capture attention.
🚀 Great marketers blend data insights with creative ideas for effective campaigns.
Hey all, I am a graduate with a BA in Advertising & Marketing, and I am currently searching for master's programs within the same field, specifically focusing on branding. Any suggestions for reputable colleges? Please feel free to reply with any recommendations. Thank you!
RMIT, Australia
Marketing Genius!!
Thank God for TH-cam recommendations.
Great talk tanmay !
Great session by tanmay
In countries where individualism is pushed down..very cheeky Tanmay, such a sly dig that ;)
Tanmay OG 🙌🏻
I think breaking the patterns of mind is the way
Very authentic 😅
lmao them raising their hands at the punjabi joke line
None of them could answer why people share things. This audience lacks critical thinking.
Never saw this side of tanmay, he is an intelligent being.
12:30
table😅😅
L😂
haha
Goldman of Content
I had fun, thank you Tanmay
Wake up call for me, thanks for the video
From TanMay to TanCan ❤
this is gold
What was the incongruence @ 21:45?
No sabjiwala will ever start an argument with customer with "Mere thele ka turnover itna hai so valuation is Xyz.."
So incongruence point is where contrast situation starts to happen.
amazing knowledge...
Tanmay is the best example of a pivot!! Lessons to be learnt!! 🦦
Great thanks
Loved It
Love this man yaaar
EPICCCC💥
8:38 didnt know tanmay ka bacha bhi masters union me he (black tshirt on the left)🤣🤣🤣🤣
HAHAHAHAHHAHAHAHAHAHAHAAHHA
Every marketer forgets "risk hai to ishq hai"
Inception of Advertising 😂😂
What happened to Vigyapanti, was that rebranded?
very insightful
TB in his unusual serious self..other side of him we can see here , aside his TH-cam vlogging n obviously AIB of past as his usual self 😉
Youth Icon ✌✌✌
How he got out of Metoo case
good session
Just do markings with a good product
Like
AIB channel
Damn man! Tanmay fucking intelligent Bhat!
Guys can you create an podcast channel ? On apple
In short : bhatt paisa ho toh starting easy h
Warna rgdo luck hoga toh chl jaogey
Zayada luck hoga toh momentum hoga
Warna sirf lecture suntey rhogey
super cool content
This is GOLD!
his legs are generating wind energy
GOLD
Black & Yellow! Black & Yellow!