How Rolex Became the King of Luxury Watches

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  • เผยแพร่เมื่อ 1 ต.ค. 2024
  • How Rolex Became the King of Luxury Watches | Kings
    SUBSCRIBE to ALUX: / @alux
    15 Things You Didn't Know About ROLEX: • 15 Things You Didn't K...
    In this Alux.com video we'll try to answer the following questions:
    How Rolex became the king of luxury watches?
    How big is Rolex?
    Who founded Rolex?
    Who owns Rolex?
    What is Rolex's net worth?
    What does the Rolex name mean?
    How did Rolex started?
    What is the most expensive Rolex watch?
    Who has the biggest Rolex collection?
    How did Rolex became famous?
    What is the Rolex history?
    #alux #kings #rolex
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ความคิดเห็น • 161

  • @alux
    @alux  5 ปีที่แล้ว +16

    Hey Aluxers, what's your favorite Rolex model?
    Make sure to join www.alux.com

    • @campkira
      @campkira 5 ปีที่แล้ว +1

      batman with jubilee...

    • @prabaldeepsingh8493
      @prabaldeepsingh8493 5 ปีที่แล้ว +2

      Oyster perpetual

    • @defectlive
      @defectlive 5 ปีที่แล้ว +1

      No-Date Sub

    • @mepalker
      @mepalker 5 ปีที่แล้ว +1

      Oyster for the last 40 years :)

    • @pedrosaenz2800
      @pedrosaenz2800 5 ปีที่แล้ว

      Datejust 36 in stailess steel with Jubelee.

  • @ing8404
    @ing8404 5 ปีที่แล้ว +29

    Rolex: "I'm the king of luxury watches"
    Patek Philippe: "Hold my beer"...

    • @fastgameskillz
      @fastgameskillz 5 ปีที่แล้ว

      Shay Richardmille : hold my beer

  • @mepalker
    @mepalker 5 ปีที่แล้ว +9

    I just bought my son a 2 toned white face Daytona. He is 24 years old and law school graduation day saw it on his wrist. This millennial likes it!

    • @roger5621981
      @roger5621981 5 ปีที่แล้ว +1

      mepalker far better than an I-watch.

  • @Je.rone_
    @Je.rone_ 5 ปีที่แล้ว +10

    It's a rollie not a stop watch shit don't eva stop...
    All I want is a rollie with a dab of ranch ...

  • @adulapuramakhil871
    @adulapuramakhil871 5 ปีที่แล้ว +15

    Alux:- how Rolex became king of luxury watches
    Patel phillipe:- am I a joke to you

  • @raffaelschutzenhofer4222
    @raffaelschutzenhofer4222 5 ปีที่แล้ว +7

    Rolex: "I'm the king of watches!"
    A. Lange & Söhne: "You must be joking!"

  • @sathyay5180
    @sathyay5180 5 ปีที่แล้ว +10

    It is a Value content.... Thank you alux.com

  • @sylvieowen3317
    @sylvieowen3317 5 ปีที่แล้ว +5

    I didn't know they cast their own gold! Great info and as always great video. Please do a video of knock-offs and its effects no just on the big brands but the small ones too. Or a video of fast fashion vs luxury. Its not just the name there is a big difference.

  • @namanjha727
    @namanjha727 5 ปีที่แล้ว +8

    Alux is the next source for rich people news and their worth after forbes

  • @sajitheranda6418
    @sajitheranda6418 5 ปีที่แล้ว +7

    Please add English auto generated subs. Thanks. Love it

  • @santhoshpjohn
    @santhoshpjohn 5 ปีที่แล้ว +2

    Submariner... As iam in diving industry

  • @jubinthomas5204
    @jubinthomas5204 5 ปีที่แล้ว +2

    Lassst...pin me alux😉

  • @collectableinvestor
    @collectableinvestor 5 ปีที่แล้ว +1

    Why isn't Rolex considered one of the 'Holy Trinity of Luxury Watches', referring to Audemars Piguet, Patek Philippe, and Vacheron Constantin. - Not my words, look it up online.

  • @doctorgang2905
    @doctorgang2905 5 ปีที่แล้ว +7

    I have a Rolex watch, i feel proud to have it now🌚

  • @nicholas8476
    @nicholas8476 5 ปีที่แล้ว +3

    Rolex is only the ‘king’ of luxury watches to people who don’t actually know anything about nice watches.
    The holy trinity (“best”) watch brands are Patek Philippe, Audemars Piguet, and Vacheron Constantin.

    • @kasparovthegodofwar
      @kasparovthegodofwar 5 ปีที่แล้ว +1

      The world bows to me when I wear my YG Yachtmaster ⌚ 👑

    • @dark1951
      @dark1951 5 ปีที่แล้ว +1

      Yes the brands you just mentioned are luxury watches, but in the other side you have A Lange and Sohne. They are not luxurious their watches are pieces of art.

    • @nicholas8476
      @nicholas8476 5 ปีที่แล้ว

      narti cara I am a big fan of them actually, though I don’t own one.
      Jaeger LeCoultre is also one of my favorites. Very conservative, but absolute perfection.

    • @tonikramer5730
      @tonikramer5730 10 หลายเดือนก่อน

      You sound practical like the regular customer

  • @jayl3937
    @jayl3937 5 ปีที่แล้ว +1

    I bought the Daytona in gold and steel with diamonds from Rolex and there watches are pretty impressive for there craftsmanship. I do plan on buying the daydate in gold with diamonds but it is $$$ maybe the used ones are worth it? I'm a little skeptic about it, so the other option is Tudor.

  • @keepmoving4695
    @keepmoving4695 5 ปีที่แล้ว +5

    I m buying a watch today should i buy royal x if ues press like

  • @NANGSGARAGE
    @NANGSGARAGE 5 ปีที่แล้ว +4

    Saving up for a Datejust 41 😎

  • @firewallvideo.cthomas9229
    @firewallvideo.cthomas9229 5 ปีที่แล้ว +3

    Good watch🙌🏿

    • @campkira
      @campkira 5 ปีที่แล้ว

      Only few good one to buy.... all very expensive to own and look after....

  • @dustino6455
    @dustino6455 5 ปีที่แล้ว +2

    Who's ever voice this is i love it and I hope it does not change, I come 75% for her personality and tone

    • @YoBoyMarcus
      @YoBoyMarcus 5 ปีที่แล้ว

      And she knows how to properly pronounce French names, which is a plus.

  • @Maxitaxi08
    @Maxitaxi08 5 ปีที่แล้ว +2

    First

  • @s0hail1
    @s0hail1 5 ปีที่แล้ว +2

    *ROLEX Yes My Favorite One*

  • @NorCalLuxury
    @NorCalLuxury 5 ปีที่แล้ว +1

    Also my Rolex Submariner Date and GMT Master II Coke ⌚⚫♥️

  • @kongpolrith1532
    @kongpolrith1532 5 ปีที่แล้ว +3

    I own date just two tone for almost 3 years but I dream to get a day-date rose gold.

  • @thashika80
    @thashika80 5 ปีที่แล้ว +2

    I would purchase Daytona rolex, submariner rolex, Panthom Rolls Royce in one day. It's hard but will have them

    • @AlmostGod007
      @AlmostGod007 5 ปีที่แล้ว

      That day will never come for you

  • @noir.e.l1093
    @noir.e.l1093 5 ปีที่แล้ว +1

    I believe where they truly "wins" is more on the market placement and the image they build.
    as if based off build quality, design etc. there's many brand has out done them...
    ex: you can go anywhere in the world, and trade Rolex as a currency.
    however. not for JLC, AP or any other more higher priced watches.

    • @Tomatohater64
      @Tomatohater64 5 ปีที่แล้ว +2

      Agreed. They are marketing geniuses.

    • @juniorjr5328
      @juniorjr5328 5 ปีที่แล้ว

      AP still a one trick pony. VC building on its overseas collection but still soft brand. Patek is not as liquid, as the average person won't be able to afford a basic nautilus at 50k.
      To your liquidity point. I totally concur.

  • @devidasi9158
    @devidasi9158 5 ปีที่แล้ว +1

    🤔🤔

  • @sazopro
    @sazopro 5 ปีที่แล้ว +1

    Rolex is the most famous brand, that’s for sure. They have splendid watches, that’s a matter of opinion. They are the best luxury watches, that’s 😂
    Rolex watches are basic luxury watches, yes they’re a first good buy to enter the world of luxury watches but there are other far superior brands.

  • @bobbysebastian3709
    @bobbysebastian3709 5 ปีที่แล้ว +2

    Do a video on the holy trinity of watches. Rolex is a gateway to high end watch brands for serious watch enthusiasts & hobbyists. I’m not buying any Rolex. There’re much better brands out there.

  • @thesoftlife1033
    @thesoftlife1033 5 ปีที่แล้ว +6

    I haven't decided which Rolex I would like for daily wear. Probably, stainless and yellow gold. I like to keep daily basics simple. I love Omega watches. They're more delicate and feminine. I want a rose gold with diamond bezel for my dressy watch. I'm a Texan🤠😎, everyday is dressy in our own unique way!!!

  • @menaseven9093
    @menaseven9093 5 ปีที่แล้ว

    Rolex makes very strong watches with good quality parts and metals. Rolex is also a status symbol watch. Rolex doesn't have to make a smart watch aka mini redondant cell phone watch like the apple watch to satisfy millennials. When the millennials get into their 30s they will gravitate naturally to Rolex and other Swiss watches. To not get fakes when you are buying a watch buy the dealer not the watch. It is strange that Hans Wildorf left Rolex for his foundation and not his children.

  • @rishi_gupta1
    @rishi_gupta1 5 ปีที่แล้ว +1

    *Indian rolex* = Titan

  • @ascended5485
    @ascended5485 5 ปีที่แล้ว +1

    Rolex is overrated

  • @user-xl9wn9uu8r
    @user-xl9wn9uu8r 5 ปีที่แล้ว +2

    Saving up for the batman

  • @mohammedafnan1844
    @mohammedafnan1844 5 ปีที่แล้ว +1

    I like it.... Tell me how do you this get this much of information... U are really awesome... I liked every video done by you...

  • @19chucki74
    @19chucki74 5 ปีที่แล้ว +1

    I always wanted a Rolex. Don't know what model, but I'd love to own one. It's a sign that you've made it.

  • @mrbud8524
    @mrbud8524 3 ปีที่แล้ว

    Going to purchase Rolex Explorer 2 42m Polar.
    Rolex is Holywood Rolex is cinema
    king of kings 🤴

  • @aeonmajestic5633
    @aeonmajestic5633 5 ปีที่แล้ว +1

    Hey alux , i love your channel because you give me a lot of motivation, nice work keep it up , we need more amazing videos in future 💕

  • @juniorjr5328
    @juniorjr5328 5 ปีที่แล้ว +1

    The brand itself is an inspiration. I just turn 30 and have got myself three pieces of Rolex sports model over the past two years. These are definitely something I can pass down to my posterity.
    Currently have a gmt master(air), polar explorer (land) and sea dweller (sea).

  • @oluwatobioloye8829
    @oluwatobioloye8829 5 ปีที่แล้ว +1

    Thank you for this video, ALUX. I enjoyed every bit. I would appreciate if you continued with this video. These weekly news are extremely valuable. You're the best guys, ALUX. I love you!!
    Peace!!

  • @bber45
    @bber45 5 ปีที่แล้ว

    well they are the king of marketing. But, guess what? Still not part of the holy trinity and will never be. there's many reasons why PP, AP, and VC are on top of the crown.

  • @MrRoyck10
    @MrRoyck10 5 ปีที่แล้ว

    Rolex is the king of luxury watches, but it will be an ignorant mistake to equate Rolex to haute horology dominated by PP, VC, AP.....then A Lange and JLC all sit above Rolex in heritage and craftmanship. Rolex is not hand built as erroneously stated by A lux, rather it's machine guided. I am a big Rolex fan but let's not exaggerate their craftmanship and heritage, that why Rolex have a case back to hide their robust utilitarian movement. Rolex in a working man's watch and was priced on a week's wages in the early 1900s, till date it is relatively well priced when compared to haute horology.

  • @eddysetiawan9125
    @eddysetiawan9125 5 ปีที่แล้ว +1

    What is your top 5 most recommended model to buy?

  • @jonathanchau5087
    @jonathanchau5087 5 ปีที่แล้ว

    I can’t afford one yet have to sell my breitlings to hopefully get one. I just wish they had a 24 hour dial in steel with chrono

  • @estellekoh9582
    @estellekoh9582 5 ปีที่แล้ว +1

    The design of the Rolex watches withstand the test of time. The feel of the watch on your wrist you understand what is quality. Limited quantity crafted for different designs will make watch lovers sort for it to their collections. It’s just my personal opinion.
    Thanks for sharing Alux I truly enjoyed watching your video clips.

  • @AthleticGamer17
    @AthleticGamer17 5 ปีที่แล้ว

    I cant wait till I buy a rolex day-tona or day-night I’m thinking buying a gold one specifically! Fun Fact my mum has a rolex which still wears it after 25 years!

  • @girishradhakrishnan2699
    @girishradhakrishnan2699 5 ปีที่แล้ว

    But nobody came close to the precision of quartz clock invented by casio, Japan.

  • @geoffreyrothwell2707
    @geoffreyrothwell2707 5 ปีที่แล้ว

    Once you own a vintage 18k Yacht Master, it is hard to crave anything else. I think the YM II is ugly!

  • @itsjustme4026
    @itsjustme4026 5 ปีที่แล้ว

    next video : Applying 80 20 rule in learning English
    or why do dumb paintings sell for millions?

  • @jonnyjin1314
    @jonnyjin1314 5 ปีที่แล้ว +1

    Just bought a Rolex Air King 5500🤩 Great video, great brand!

  • @slametawaluddin
    @slametawaluddin 3 ปีที่แล้ว

    The only Rolex I can afford is the ecstasy pill with Rolex logo stamps on it

  • @sagarmukherjee2277
    @sagarmukherjee2277 2 ปีที่แล้ว

    Rolex Air King Model i try Purchase Really.

  • @kingech_B15
    @kingech_B15 5 ปีที่แล้ว

    I am not there yet,

  • @Tomatohater64
    @Tomatohater64 5 ปีที่แล้ว +3

    Although I prefer Breitling watches, Rolex is unquestionably the King of Watches worldwide. The trinity of luxury watches may actually be a bit better but Rolex is immediately recognizable to all. Does anyone out there like Rolex's Cellini? I do.

  • @dr_haribaskar
    @dr_haribaskar 5 ปีที่แล้ว +1

    The Daytona edition😘

  • @FreestylerUmeid
    @FreestylerUmeid 5 ปีที่แล้ว +1

    first here

  • @abhishekmukherjee4857
    @abhishekmukherjee4857 5 ปีที่แล้ว

    Please do something about Omega watches

  • @sameerhussain2579
    @sameerhussain2579 ปีที่แล้ว

    nothing can beat vacheron constantin watches

  • @realamazingworld6756
    @realamazingworld6756 5 ปีที่แล้ว

    How I hope one day Rolex teams up with Aople to make the ultimate smart watch

  • @hannanfrederickjohn2405
    @hannanfrederickjohn2405 5 ปีที่แล้ว

    ROLEX GMT MASTER II 126710 BLNRO

  • @valenciaswan3724
    @valenciaswan3724 5 ปีที่แล้ว +1

    Patek Philippe, Vacheron Constantin, & Audemars Piguet are the true Kings of luxury watches. Then there is Breguet too. Rolex is rather overhyped in my opinion

  • @ruuddierking8595
    @ruuddierking8595 5 ปีที่แล้ว

    Next video: How Ferrari become this big

  • @3NeerajNj
    @3NeerajNj 5 ปีที่แล้ว

    Submariner two tone black face

  • @nishanthb6379
    @nishanthb6379 5 ปีที่แล้ว +1

    My dream watch is a Rolex submariner no date ( ref no. 114060 )

    • @AlmostGod007
      @AlmostGod007 5 ปีที่แล้ว

      Hulk is better

    • @nishanthb6379
      @nishanthb6379 5 ปีที่แล้ว +1

      @@AlmostGod007 Hulk is good but is really overpriced due to the hype created for that watch.
      Nothing is more versatile than the submariner with that black dial.

    • @AlmostGod007
      @AlmostGod007 5 ปีที่แล้ว

      @@nishanthb6379 overpriced ???? It's only 25000 inr more ???

    • @nishanthb6379
      @nishanthb6379 5 ปีที่แล้ว

      @@AlmostGod007 check on the Rolex India official page, hulk costs nearly 100000 more than the submariner no date.
      Most importantly hulk is almost always out of stock. On the used market hulk costs way more than it's sticker price.

    • @AlmostGod007
      @AlmostGod007 5 ปีที่แล้ว

      @@nishanthb6379 I know compare black sub date with Hulk date difference is 25k ... In the long run Hulk will be a better investment as the model will discontinue... But black no date will always be there so not a gr8 investment.. also I personally like the date feature ... And green has that reflective dial

  • @antrungvn
    @antrungvn 5 ปีที่แล้ว

    Very good content! Tks channel :)

  • @Walevolence
    @Walevolence 5 ปีที่แล้ว

    Looking forward to get the 116519LN white gold and oysterflex. My "endgame" piece

  • @dhananjaytebak425
    @dhananjaytebak425 5 ปีที่แล้ว

    Would like buy oyster perpetual

  • @NorCalLuxury
    @NorCalLuxury 5 ปีที่แล้ว

    I am in Rolex Heaven OMG. ⌚💎😎🥰💯💵💵👑

  • @Yopops215
    @Yopops215 5 ปีที่แล้ว

    Gmt master II.....if i can find one!

  • @collectableinvestor
    @collectableinvestor 5 ปีที่แล้ว +3

    My favorite Rolex watch is probably the Paul Newman Daytona.

  • @MaidenJoel
    @MaidenJoel 5 ปีที่แล้ว

    It's a charity, not a company

  • @SM-sr8bq
    @SM-sr8bq 5 ปีที่แล้ว

    Great informative and interesting video as always. It's great to watch your videos. Thank you for sharing. I have the Yaght Master I. I'm getting the Yacht Master II very soon.

  • @josecorrea3811
    @josecorrea3811 5 ปีที่แล้ว

    Can you do a top ten watch brans in the world

  • @georgr135
    @georgr135 5 ปีที่แล้ว

    I‘m gonna gift me a Rolex Datejust or Submariner to my next Birthday. I can‘t wait to hold it in my hands.

  • @costamiller7740
    @costamiller7740 5 ปีที่แล้ว

    , I don't wear watches

  • @baldwinamorado6653
    @baldwinamorado6653 5 ปีที่แล้ว +1

    1st The all Kings rolex

  • @dogridhamaka1246
    @dogridhamaka1246 5 ปีที่แล้ว

    This Time No Bonus Point

  • @rodolfopuentejrrodolfo2972
    @rodolfopuentejrrodolfo2972 5 ปีที่แล้ว

    I own three I love them all

  • @craigj3956
    @craigj3956 5 ปีที่แล้ว

    A blue sub mariner or a Hulk

  • @faisalmehmood4818
    @faisalmehmood4818 5 ปีที่แล้ว

    No watch like Rolex

  • @gurenduben2031
    @gurenduben2031 5 ปีที่แล้ว

    Who owns that voice?

  • @lukemulala6164
    @lukemulala6164 5 ปีที่แล้ว

    Roll X

  • @isok777
    @isok777 5 ปีที่แล้ว

    Modern Daydate 36

  • @deepbhajiwala6062
    @deepbhajiwala6062 5 ปีที่แล้ว

    Rose gold Daytona

  • @shinekshaji3140
    @shinekshaji3140 5 ปีที่แล้ว

    Day date President

  • @SpamMouse
    @SpamMouse 5 ปีที่แล้ว

    To be fair it's generally easy to tell a Rolex from a fake (if you don't know how yet you can't afford the real deal) and those with a fake (I have a had a fake Submariner.) know what they have and have it for amusement.

  • @RehanKhan-eg1vm
    @RehanKhan-eg1vm 5 ปีที่แล้ว

    Planing to buy rolex day just, two tone- rose gold and steel, 41 mm chocolate diamond dial

  • @oluwatobioloye8829
    @oluwatobioloye8829 5 ปีที่แล้ว

    Hey, ALUX. Thank you for the beautiful content you give. I love every bit. I have learnt, unlearnt, and re-learnt LIFE through your videos. Please keep up the good work and I hope to meet the ALUX team very soon.

  • @funNactive1
    @funNactive1 5 ปีที่แล้ว

    Most people like to start with a stainless steel sports model. But good luck with that, Rolex doesn't want to sell you one. Not one of their boutiques will have one in stock over the last two years. Get on a several-year waiting list.

  • @TiminatorLetsPlay
    @TiminatorLetsPlay 5 ปีที่แล้ว

    rainbow daytona

  • @olivierlavau-wira6991
    @olivierlavau-wira6991 5 ปีที่แล้ว

    Rolex king of luxury watches ???? 😂😂😂 are you kidding ???

  • @Manuel-gu9ls
    @Manuel-gu9ls 5 ปีที่แล้ว

    I will buy that watch whatever it takes 🙌👉⌚️

  • @icymayne
    @icymayne 5 ปีที่แล้ว

    Patek is a really good looking watch and AP, rolex, Patek, and AP brands are my favorite 3 brands

  • @r.t.dominguez1717
    @r.t.dominguez1717 5 ปีที่แล้ว

    What?😳 how do you figured that?! 😳 that's a matter of opinion!

  • @fredchoi5613
    @fredchoi5613 5 ปีที่แล้ว

    Rolex cannot compare with Patek,Vacheron and AP. No comparison at all.

  • @maciekjak9399
    @maciekjak9399 5 ปีที่แล้ว +1

    Rolex luxury?! :D

  • @cesarfernandochavezorozco2128
    @cesarfernandochavezorozco2128 5 ปีที่แล้ว

    Submariner

  • @ahmeds2197
    @ahmeds2197 5 ปีที่แล้ว

    ap is better

  • @sudhapillai2132
    @sudhapillai2132 5 ปีที่แล้ว

    Please make one episode on business that can be started as a Teenager

  • @felipesanches6185
    @felipesanches6185 5 ปีที่แล้ว

    Omega>>>>