Sawan Kapoor at TedxChennai 2012

Sawan Kapoor - Brand Builder & Change Management Expert
Graduating in 2001 with four internships, a dean's list decoration, a study aboard program, and an honors college designation, Sawan was the ideal student attending the Consumer Products Marketing & Distribution Program at Western Michigan University. Upon graduating Sawan joined the Daymon Worldwide organization, working across their client base of 180 retailers across 22 countries, where he quickly rose from a business analyst position to managerial roles. Among his several notable accomplishments, Sawan built the "Meijer Gold" ultra premium brand as well as, the Safeway "O" organics program generating over $100 million in year one of launch for the company.
In 2006, Sawan joined Palm Bay International, America's largest independently owned importer of fine wines and spirits and once again rose to the company's senior management team as Vice President of Enterprise Planning, running a budget of over $260 million. In 2008, he created Sutton & Maxwell, America's first beverage alcohol company to legally consolidate the import and distribution tiers of the industry, growing the company as CEO to 11 American states.
Having climbed the corporate ladder, leading multiple teams, creating corporate turnarounds and working through four start-ups, Sawan works with businesses to create sustainable change, build brands and make a measurable impact both culturally and on an organization's books. In March 2011, he was awarded the Outstanding Achievement Award by his Alma Mater at the annual Consumer Products Marketing Conference (FMCG conference) in Kalamazoo, Michigan. In July 2012, Sawan returned to his homeland India and has established his own success coaching business, TruNorth. He lives in New Delhi with his wife Pooja and two children.