Summary: You should only scale it things are working out and you are profitable, but even then go for vertical scaling and increase budget instead of horizontal scaling and don't create duplicates of exact same ad or asset and run them along each other 🙏🏻
Hi Ben, thanks for always delivering great content and insight! A couple of questions... 1. You mentioned that you will only scale your campaign that's successful after testing all the variables at a certain budget level. In this instance, are you referring to vertical scaling or both types of scaling? 2) you advised to keep the budget at the same level by adding new ad sets. So, using the CBO, say you would start with 4 ad sets, so to keep the budget at the same level, you would maintain 4 ad sets during the testing phase by getting rid of and adding in new ad sets, right? Whereas for ABO, maintaining the same number of ad sets are not an issue as the budget is controlled at the ad set level, right? Thanks for your kind attention.
Great video Ben! Thank you! I have a question if you could please help me. I sell online Fitness courses. Do you recommend me run a conversions "Bundle of warm audiences" adset and also an "Initiate checkout" adset? (2 different adsets in CBO). Or is it better to run ONLY the "Bundle of Warm Audiences" because the "Initiate Checkout" audiences are included in the "All Website Visitors" inside the Bundle. Thanks for your help! :) (1 or both?)
Awesome content Ben! Question.. I had 2 adsets doing well in a ABO campaign at $10/day each, left it running for 5 days and still performing well. I duplicated each adset and double the budget (same campaign) left original adsets running as well. After increasing budget the original adsets stopped performing and the new adsets did bad as well. Could this be audience overlap or what could it be? Thanks
Great valuable content! Quick question, once I find a winning ad set and scale it vertically, and also want to test, should I create a new campaign just for testing?
IF YOUR AD IS DOING WELL - HOW LONG SHOULD YOU WAIT UNTIL YOU VERTICALLY INCREASE YOUR BUDGET? CERTAIN ROA? OR IS THERE A TIMEFRAME TO GO BY FOR EACH INCREASE IN BUDGET TO MAKE SURE YOUR LEARNING PHASES AND AD AS A WHOLE ARE OPTIMIZING PROPERLY?
I heard somewhere that if you change something in the ad set, it will mess up or reset the pixel? is that the case when you increase the budget for vertical scaling? TIA! Value bombs as usual :)
@@BenHeath Thanks for noticing my comment and responding Ben. Been binge watching your videos all afternoon and it's the easiest to understand by far, and it's really giving me a complete picture on how FB ads really work. Thanks again, will shoot more questions in other videos as I go through them, hope you don't mind ;)
your videos have been fantastic for me Ben! so thanks for that mate. I have had 45 purchases on my first ever store in the first 2/3 days and the traffic came from a post on facebook groupe that i plugged the hell out of my website (product page) in the comment section. my question is can i create a lookalike audience from the people who visited my site (total of around 3000 people visited) any advise you have for me would be massive! thanks again 🙌
Fantastic as always, thanks Ben :) What about if you start by advertising to one country, and if it's successful, adding new countries? Would you horizontally scale for that, or start with all the countries you're likely to target right from the start, and scale vertically and let the FB algorithms work out the best positioning? Thanks mate. :)
Thanks a lot and that's a good question. I would horizontally scale in that scenario but I would put the new ad sets in the existing campaign. I wouldn't create new campaigns.
So basically duplicating campaigns doesn't make sense but what is with ad set with the exact same setup? There is this strategy where people duplicate proven ad sets with just 1 ad 4x - 5x into a new CBO and then scale it. What do you say about it?
@@BenHeath thanks for your fast response. Right now I have 2 proven ads in my ABO testing campaign. So basically it would be better to duplicate them (just once) in a CBO campaign and let Facebook do the rest, right? And when the campaign is getting good result I can slightly increase the budget?
Hey Ben! With Vertical scaling an adset is it better to duplicate the adset in the same campaign and increase budget or just increase budget on the adset without duplicating it? Thanks a lot mate
Do you have a video for cbo strategies ? how to start with cbo cold targetting totally from the beginning and goring through the process and finally how to scale up the cbo ?
Thanks Ben - very helpful. When you say don't run an exact duplicate.. would you consider a CBO with 3 adsets, a 1%, 5% and 10% Adset identical? Or is this acceptable. Love your work.
Great question. If the lookalikes are of the same type (based on the same thing) then yes I would count those as duplicates and steer clear. A 10% in that example will include the other two anyway. If they are based on difference source audiences then those are separate targeting options in my mind and can be run simultaneously.
@@BenHeath thanks so much for the great answer Ben - if this is the case, how on earth should you go about identifying which % would work best for your business?
Im actually really confused. I see some resources saying not to add budget (vertical scaling) as it tends to affect the existing performance as it tries to optimize again and they recommend duplicating hence horizontal.
Hi Ben, I've been watching your videos and it helps me a lot. Can I ask a question? My Boss strat is always duplicating the ad campaign 10x after we've published the Campaign. Is it a good or a bad decision? Thanks, Ben!
I have a campaign doing really well at just 30 bks a day i could up the budget every 3-7 days by 20% and monitor it but to get it to where i want it would take 2 months of doing that. I've tried duplicating another one that was doing this well and then adding more ad budget to the duplicate not a huge amount but it was at 10bks a day the duplicate then 50 bks a day but then it didn't do as well as the lower budget one. I did run them alongside each other everything was the same so perhaps that was the problem. I don't want to make the same mistake again. I have this other one doing super well and i want to scale it. i don't need to test new audiences i have already been testing for 8 months this is a result of that testing i just want to wack more money on it but without increasing the CPC. How would i do that?
I Ben, imagine if I run a CBO campaign with 10€ daily and just 2 ad sets, for different countries and the same interests and same creatives, can I scale them (after a week if I have good results) by double the amount ad add more adsets to have more countries?
Hi Ben, If I have one ad inside an adset and it is performing well. Can I create another ad inside that adset and allocate it with a specific budget to test without effecting the current performing one?
Hi Tyler, you can create a new ad and run it alongside the best performer. It may affect the previous ad a bit but this shouldn't have much of a negative impact.
Hey Ben, i ran a CBO campaign using 7 different ad set with 7 different ads, 2 of my ad set are perfoming excellent and now i want to scale up those two ad sets, should i duplicate those two ad sets using "exisitng campaign" or "new campaign" ? TIA
Could you please help me in that how can I run ad in local place for restaurant with low cost? I want a much profitable ROI because I am working for my client for Free in 10 days and I dont understand which Campaign objective is best also I have watched your Video of Restaurant Marketing Also he have 50$ for 10 days & I think I offer something like coupon of 20% in ad copy as you said in your video of Restaurant Objective may be engagement & can i use CBO or make simple ad? Because i have no time to test anything I dont want to waste my client fund PS: Your Videos are Lit✌
Hey Ben! I am a part of your FB mastermind group but now I couldn't find it on Facebook plus if I click on it's link in your video's description, it's showing either broken or not available What's the issue?
Thanks for watching guys! Let me know what you think in the comments :)
Thanks. This was definitely my first time hearing about horizontal and vertical advertising. You placed somethings on my mind
Glad it was helpful!
I am so thankful to youtube for recommending your channel because you give so much value on things I have heard about but never learned
Awesome - glad to hear it :)
Your videos are just incredible! So grateful!
Glad you like them!
Another lovely content! Thanks Ben!
Glad you enjoyed it!
Thank you, Ben. Your videos are life savers!
Glad you like them!
I'm about to scale my store and you uploaded this. Is this god sent hahaha
Thanks Ben for this great Facebook Ads Insight.
Glad it was helpful!
Really helpful Bean thanks for Sharing
I’m learning a lot!! Thank you so much
Happy to help
Loving your content Ben. A lot of value keep up the great work!
Glad you enjoy it!
Summary:
You should only scale it things are working out and you are profitable, but even then go for vertical scaling and increase budget instead of horizontal scaling and don't create duplicates of exact same ad or asset and run them along each other 🙏🏻
Great video Ben! I really loved how you brought up regarding Facebook ads been dying to know this!
Awesome - glad to hear it :)
The Guru Ben is back at it again
Hi Ben, thanks for always delivering great content and insight!
A couple of questions...
1. You mentioned that you will only scale your campaign that's successful after testing all the variables at a certain budget level. In this instance, are you referring to vertical scaling or both types of scaling?
2) you advised to keep the budget at the same level by adding new ad sets. So, using the CBO, say you would start with 4 ad sets, so to keep the budget at the same level, you would maintain 4 ad sets during the testing phase by getting rid of and adding in new ad sets, right? Whereas for ABO, maintaining the same number of ad sets are not an issue as the budget is controlled at the ad set level, right?
Thanks for your kind attention.
superb content Ben. very useful video
Glad it was helpful!
Very useful!
Glad you think so!
Great video Ben! Thank you! I have a question if you could please help me. I sell online Fitness courses. Do you recommend me run a conversions "Bundle of warm audiences" adset and also an "Initiate checkout" adset? (2 different adsets in CBO). Or is it better to run ONLY the "Bundle of Warm Audiences" because the "Initiate Checkout" audiences are included in the "All Website Visitors" inside the Bundle. Thanks for your help! :) (1 or both?)
Awesome content Ben! Question..
I had 2 adsets doing well in a ABO campaign at $10/day each, left it running for 5 days and still performing well. I duplicated each adset and double the budget (same campaign) left original adsets running as well. After increasing budget the original adsets stopped performing and the new adsets did bad as well. Could this be audience overlap or what could it be? Thanks
I am struggling with the same problem
i have noticed that people advise against 2x the budgets and say you should just increase slightly over time.
Great valuable content! Quick question, once I find a winning ad set and scale it vertically, and also want to test, should I create a new campaign just for testing?
Thanks a lot. No, I would test within the same ad account - just hold your budget at a certain level whilst you do.
IF YOUR AD IS DOING WELL - HOW LONG SHOULD YOU WAIT UNTIL YOU VERTICALLY INCREASE YOUR BUDGET? CERTAIN ROA? OR IS THERE A TIMEFRAME TO GO BY FOR EACH INCREASE IN BUDGET TO MAKE SURE YOUR LEARNING PHASES AND AD AS A WHOLE ARE OPTIMIZING PROPERLY?
I'd check this video out for details on that: th-cam.com/video/f-Rzow-qhh4/w-d-xo.html
I heard somewhere that if you change something in the ad set, it will mess up or reset the pixel? is that the case when you increase the budget for vertical scaling? TIA! Value bombs as usual :)
It won't reset the Pixel, but your ad set may re-enter the learning phase. That's not something to worry about though - you need to make adjustments.
@@BenHeath Thanks for noticing my comment and responding Ben. Been binge watching your videos all afternoon and it's the easiest to understand by far, and it's really giving me a complete picture on how FB ads really work. Thanks again, will shoot more questions in other videos as I go through them, hope you don't mind ;)
your videos have been fantastic for me Ben! so thanks for that mate. I have had 45 purchases on my first ever store in the first 2/3 days and the traffic came from a post on facebook groupe that i plugged the hell out of my website (product page) in the comment section. my question is can i create a lookalike audience from the people who visited my site (total of around 3000 people visited) any advise you have for me would be massive!
thanks again 🙌
Awesome glad to hear that.
Yes you can - in fact I have a tutorial on that. Just search for my name and lookalike and it will come up :)
Could you talk about scaling Lookalike audiences?
Good idea :)
Great video Ben as always. Can you scale CBO budget more agressivly than Adset budget?
Thanks Paul, I don't think so. I would scale them in the same way.
Fantastic as always, thanks Ben :) What about if you start by advertising to one country, and if it's successful, adding new countries? Would you horizontally scale for that, or start with all the countries you're likely to target right from the start, and scale vertically and let the FB algorithms work out the best positioning? Thanks mate. :)
Thanks a lot and that's a good question. I would horizontally scale in that scenario but I would put the new ad sets in the existing campaign. I wouldn't create new campaigns.
@@BenHeath Perfect, thanks Ben. Very much appreciated as always :)
Hey Ben , massive fan here. What software are you using to shoot this video?
Awesome - Monosnap is what I use
So basically duplicating campaigns doesn't make sense but what is with ad set with the exact same setup? There is this strategy where people duplicate proven ad sets with just 1 ad 4x - 5x into a new CBO and then scale it. What do you say about it?
Hi Oliver - I'm not a fan - it can work well in the short run. But you run into serious long term issues.
@@BenHeath thanks for your fast response. Right now I have 2 proven ads in my ABO testing campaign. So basically it would be better to duplicate them (just once) in a CBO campaign and let Facebook do the rest, right? And when the campaign is getting good result I can slightly increase the budget?
So in Horizontal scaling when you duplicate the adsets, wouldn't they start competing against each other?
They often can yes.
Hey Ben! With Vertical scaling an adset is it better to duplicate the adset in the same campaign and increase budget or just increase budget on the adset without duplicating it? Thanks a lot mate
Hi Gavv, looks like you asked this one on a bunch of videos - I just got to this on the most recent one. Hope that helps :)
Normally how many days after ads started, u will use to observe the performance of ads?
Around 7 days :)
Do you have a video for cbo strategies ? how to start with cbo cold targetting totally from the beginning and goring through the process and finally how to scale up the cbo ?
Yep: th-cam.com/video/9t-G93F62po/w-d-xo.html
@@BenHeath Thank you Ben!
Thanks Ben - very helpful. When you say don't run an exact duplicate.. would you consider a CBO with 3 adsets, a 1%, 5% and 10% Adset identical? Or is this acceptable. Love your work.
Great question. If the lookalikes are of the same type (based on the same thing) then yes I would count those as duplicates and steer clear. A 10% in that example will include the other two anyway.
If they are based on difference source audiences then those are separate targeting options in my mind and can be run simultaneously.
@@BenHeath thanks so much for the great answer Ben - if this is the case, how on earth should you go about identifying which % would work best for your business?
I'd usually go with 1% to start with and then as you start to see ad fatigue, increase the size of the lookalike.
Im actually really confused. I see some resources saying not to add budget (vertical scaling) as it tends to affect the existing performance as it tries to optimize again and they recommend duplicating hence horizontal.
If you're not sure which way to go you can always try both - I've seen vertical scaling work better consistently though
Hi Ben, I've been watching your videos and it helps me a lot.
Can I ask a question? My Boss strat is always duplicating the ad campaign 10x after we've published the Campaign. Is it a good or a bad decision? Thanks, Ben!
Glad to hear it :)
I wouldn't scale by that much in one go or duplicate to be honest.
@@BenHeath thank you! :)
Don’t test and scale at the same time does that mean having two different campaigns?
No I would still have the one campaign just do one after the other.
@@BenHeath great help thanks 😊
when do you recommend abo vs cbo?
CBO most of the time :)
I have a campaign doing really well at just 30 bks a day i could up the budget every 3-7 days by 20% and monitor it but to get it to where i want it would take 2 months of doing that. I've tried duplicating another one that was doing this well and then adding more ad budget to the duplicate not a huge amount but it was at 10bks a day the duplicate then 50 bks a day but then it didn't do as well as the lower budget one. I did run them alongside each other everything was the same so perhaps that was the problem. I don't want to make the same mistake again. I have this other one doing super well and i want to scale it. i don't need to test new audiences i have already been testing for 8 months this is a result of that testing i just want to wack more money on it but without increasing the CPC. How would i do that?
great video ben! Do you have a course for CPA marketers? Lead g - vertical
Thanks David. Not specifically for that group but a lot of what I teach in my Facebook Ads Insiders course very much applies
I Ben, imagine if I run a CBO campaign with 10€ daily and just 2 ad sets, for different countries and the same interests and same creatives, can I scale them (after a week if I have good results) by double the amount ad add more adsets to have more countries?
Yes you can :)
Hi Ben, If I have one ad inside an adset and it is performing well. Can I create another ad inside that adset and allocate it with a specific budget to test without effecting the current performing one?
Hi Tyler, you can create a new ad and run it alongside the best performer. It may affect the previous ad a bit but this shouldn't have much of a negative impact.
Hey Ben, have you ever got an Update Text error in your ads? How would you fix it
Yes they are quite common. I would advise adjusting your text - particularly taking out any words Facebook might not like
@@BenHeath i removed the word "youtube" from my landing page and it worked. Facebook's a bitch
Hey Ben, i ran a CBO campaign using 7 different ad set with 7 different ads, 2 of my ad set are perfoming excellent and now i want to scale up those two ad sets, should i duplicate those two ad sets using "exisitng campaign" or "new campaign" ?
TIA
No I would just increase the budget :) I would pause the underperforming elements but leave the best options live.
@@BenHeath thanks buddy
Could you please help me in that how can I run ad in local place for restaurant with low cost? I want a much profitable ROI because I am working for my client for Free in 10 days and I dont understand which Campaign objective is best also I have watched your Video of Restaurant Marketing
Also he have 50$ for 10 days & I think I offer something like coupon of 20% in ad copy as you said in your video of Restaurant
Objective may be engagement & can i use CBO or make simple ad? Because i have no time to test anything I dont want to waste my client fund
PS: Your Videos are Lit✌
I want you to tell me the exact campaign obj,budget and how can i get results in 10 days (40$)
Hey Ben! I am a part of your FB mastermind group but now I couldn't find it on Facebook plus if I click on it's link in your video's description, it's showing either broken or not available
What's the issue?
That's odd. Here's the link: facebook.com/groups/483271052092516/
I again clicked on it, it's still showing the same and also it's not coming on Facebook search bar either
how to make. bid strategy. ? if you have video. thank you
I sure do. If you search for bid strategies and my name it should pop up :)
@@BenHeath thank you