How Detroit Turned Trucks Into Luxury Vehicles
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- เผยแพร่เมื่อ 4 มี.ค. 2020
- In the automotive industry, the word luxury often conjures images of sleek German sedans and sports cars. American carmakers have often struggled to compete at the higher end of this market. But in recent years a new phenomenon has occurred. As the overall market shifts away from sedans and SUVs, a new market is emerging for plush, tech-rich, and high-priced premium pickup trucks.
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How Detroit Turned Trucks Into Luxury Vehicles
Should say: How Ford, GM and Ram have literally DOUBLED the prices of their trucks in 10 years.
Everybody gangsta until gas prices increases
'Rugged look': unpainted plastic
60 grand for a truck. Y'all watch as the auto market becomes the next housing crisis.
Me as a kid:
These trucks are basically a revival of the 60s and 70s land yachts
A German friend once told me that Americans don't have that many cars, in a fact only a few cars.
It is crazy how trucks have gone from farm vehicles to everyday vehicles that people drive in urban traffic.
luxury pickups are like suits on a farmer while doing field work
9:47
Once upon a time, I drove pickup trucks, preferring smaller, regular cab trucks that were relatively economical. Now I can't justify the cost, so I ride motorcycles most of the time and pull a utility trailer with my car when I need to haul something. Trucks have become status symbols.
I still just cant wrap my head around the prices of these things...
And my old boss drives an old Chevy truck that had over one million on the odometer. That was a truck. Today the engines and interiors look cute for 5 years then fall apart
9:41
GM: Luxury Truck
Americans have basically just given up on the thought that their roads are ever going to be smooth...
Last 20 years I thought that Mercedes G class was the most ridiculously overpriced car on a market. Now I changed my mind.
I think the reality is that the folks who grew up using pickup trucks for work are now retired and want something a little more refined, more of a status symbol, more of a toy, but still want a truck.
I bet the average "luxury" truck owner never even hauls anything in the back, nor carry anything in the bed.
I miss when “Luxury” used to be Lincoln Town Car.