1983 SPECIAL REPORT: "MTV DISCRIMINATES AGAINST BLACK ARTIST"
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This is a reaction video used to educated and give my feedback on the song and artist
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Great reaction Chod!! When you get a chance, check out the David Bowie MTV interview back in 1983 where he chats with VJ Mark Goodman on that topic.
That’s exactly what I was going to say 😊 you should definitely check it out Chod.
@@kimzwolinski9919 After that, check out the lyric to his last song "Blackstar". Bowie was preaching it until the end.
When MTV first aired it was great! Later in years they ruined it by moving away from music videos to stupid shows, like challenge, jersey shore, cribs, pimp my ride ect. They quit doing music videos altogether.
Did MTV know that rock and roll was invented by black people? Personally, I preferred VH1 back in the day. Please check out the MTV David Bowie interview.
MTV initially balked at playing Michael Jackson videos. I used to watch BET a lot to see stuff I liked more than what was on MTV.
I am white. But I don't believe there is such thing as playing the victim, in black American terms. Because black Americans are a population that was enslaved, and still is, in prisons. In my opinion being anti-racist includes being anti-colonialist and also I am an abolitionist of prisons because the wealthy are exempt generally. I also am a police abolitionist. Police are the reason Americans need guns. Though I don't use guns, how can we condemn the black Americans who own guns?
I was in 3rd grade when MTV broke nationwide. The only black artists they put on there the first three or so years were those who were getting TOP40 radio play. I regularly saw videos from black artists like Michael Jackson’s singles off the “Thriller” album, and from Prince off the “Purple Rain” album, as well as Lionel Ritchie, with songs like “Dancin’ On The Ceiling”, “All Night Long”, “Hello”, and “Say You, Say Me”. Singles from other Black Artists that were hits were also played regularly, but only those singles that were bonafide hits (Chaka Khan’s “I Feel For You”, Kool and the Gang’s “Cherish”, New Edition’s “Mr. Telephone Man”, etc.
Whitney Houston broke things open a little more once her song “Saving All My Love For You” charted, and she became a star overnight. But I don’t ever recall seeing any rap and urban R&B, or breakdance music with the beats, until the Fat Boys released a video, and then it seemed like a novelty. The video that really broke Rap and Hip Hop into mainstream was when Run DMC joined Aerosmith for “Walk This Way”, and then all of a sudden it was everywhere. In just two years we’d have Run DMC, LL Cool J, and DJ Jazzy Jeff & The Fresh Prince, and all get more air time. But it took the success of the Beastie Boys to really push rap forward on MTV, and within 6 months, they would start programming ‘Yo! MTV Raps’. This is where I discovered groups like The D.O.C., Ed OG and Da Bulldogs, The Pharcyde, and more. Once Ice Cube left N.W.A. he even made some videos that got play, and the same when Dr. Dre left the group.
Now to be fair, MTV also never played country music. But they did diversify enough to start programming shows like ‘Headbanger’s Ball” for metal bands, “Half-Hour Comedy Hour” (where I first heard Henry Cho, John Pinnette, Bill Engvall, and Jeff Dunham), and they also created game shows like ‘Remote Control’. And don’t forget they also created MTV News and started R.A.D (Rockers Against Drugs) and the Rock The Vote, a voter awareness campaign. By 1990 they were much more diverse, it the beginning of the end was when they created ‘The Real World’ and also spun off ‘Beavis & Butthead’ from their animated program ‘Liquid Television’. Once they stopped focusing on music, they shifted from being the cultural phenomenon that was leading and influencing the entire music industry to merely being the leader in reality TV for the first five or so years, until other networks took the lead. I haven’t purposefully watched MTV since about 1997.
The big problem Black artists had with MTV was they were having "crossover" success on Top 40 radio and not getting airplay. The question was why aren't the Black artists America is buying en masse being played? Of the 40 songs, 10% -20% were Black artists at best. What was great was the exposure to new artists from Canada, Australia, and the U.K.
especially. Club Culture, Duran Duran, Phil Collins & Genesis, Spandau Ballet, Simply Red, Sade, UB40, Paul Young, UB40,Wham, and ABC were among the forefront. Classic artists like Queen, Bowie, Toto, Chicago, and Billy Joel came. Appealing to a wider audience because of their changes in sound. Having R&B stylings in some of their songs.
Chod, please watch the MTV David Bowie interview from back then. He lets them know exactly what he thinks in no uncertain terms about their discrimination. I think you’ll find it quite heartening. ❤
Well, it wasn't very long after that that Hip-Hop broke through and hit the scene and the "kids" would not be denied!! That changed the game completely! The powers that be realized what a "cash cow" it was and latched on to it. Just like they always did to appeal to a certain demographic. The "preps" had their moment with the English synth pop bands Heavy Metal had their run with the "Hair Bands" and then Hip Hop came along and took over the world 🌍 as far as young people were concerned! And now all you've got on there is "reality shows!!" I don't know why they even call it MTV anymore🤷
Hard to believe this s*** was still going on in the 80s with music😡
A couple of things to keep in mind: 1) MTV was a brand new station with young employees who wanted their own music to listen to. Pop/r&b/top40/disco was considered passe, and in an era pre-rap, not many Black artists were doing anything new. 2) The aesthetic of metal and skinnytie rock was getting massive, and again, Black artists were still doing vocal lines and a trio of backup singers/linedancers behind them. A big reason why MJ blew up and crossed over is because he had rockers like Steve Lukather and Eddie Van Halen do the music for Thriller.
Nope. 1. There were many Black artists "doing something new", from Stevie Wonder to Parliament-Funkadelic, who didn't get airtime, while groups like Simply Red were doing note-for-note rip-offs of Harold Melvin and the Blue notes, ("If You Don't Know Me By Now") while the latter were excluded. Sinead O'Connor hit with "Nothing Compares", a song by Prince, while Prince himself had to produce his own movie before TV accepted him.
2. The only reason "metal and skinnytie rock" got massive at all was because of the exposure. That is marketing 101. You don't get "massive" without exposure.
MJ "blew up" because he had Quincy Jones and an army of white promoters and record execs behind him. (I was in Westlake Studios back then, and am a Motown Alum, so I know from experience.) Also, the Jackson 5 "blew up" long before MJ went solo. Steve Lukather and Eddie Van Halen were white faces only, They were not the producers, Quincy Jones was. Any of a thousand Black musicians could have played what they played.
@@brianbatie6650 hahaha. Sounding like the jackson 5 were musically talented. The old concert footage is laughable. 17 'musicians' on stage, maybe 3 plugged in. Nice choreography though lol
@@princeofpcos9804 I was one of those musicians on stage. Here's an idea, try singing songs like "ABC", "Never can say Goodbye", "I Think I've found that girl", etc. See if you can sell as many records as they did, or if you can play the largest music venues in the US, Europe and Africa, as they did. J5 anď other bands like Chic, Cameo, the Commodores or Parliament Funkadelic, Curtis Mayfield, were far more popular and talented than most white MTV performers, most of whom used support bands, some even lip-syncing vocals on live shows. In fact had it not been for MTV, you would never have known who Duran Duran, Van Halen, Madonna, and others even were.
@@brianbatie6650 Milli Vanilli sold a lot of albums. Doesn't change the fact they were lipsynching frauds. Quincey called in the guys from Toto and EVH to create rock music the J5 were not familiar with. If Q could have done it without them he would have. YO - if your band is spending more time on choreography than music, maybe, just maybe, your music ain't all that. Wanna know why J5 didn't get airplay on MTV? MTV put the focus on music. Most black artists were still doing middleschool choreography afterschool special dance bs
@@princeofpcos9804 doesn't matter who sidemen were, point is that Black artists were excluded from MTV, and to date are excluded from exposure, while whites can copy Black music styles, and are allowed to "blow up", as you call it, or as I call it, the "Elvis syndrome", a practice that has been common since decades before MTV. If an artist's music "ain't that", then it wouldn't have sold nillions, and white musicians wouldn't be stealing it, a-la Simply Red. ("If You Don't Btw, before he got famous, Gino Vannelli was part of a J5 cover band called "the Jacksonville 5". If J5 music "wasn't that", there would be no one covering it.
Apparently, Eddie Van Halen playing on Beat It helped Michael Jackson ‘cross over’ on to MTV and so-called while radio stations. Then again, living in Scotland and there being no MTV in the UK at the time, I’m only getting this info from guitar mags so maybe it’s overstating things a bit.
No, not even close. Michael Jackson was playing before Beat It.
The simple fact is "rock," "poo," and every othrf "white genre of music in America (except Bluegrass) started out as "race" or Black music.
Once music executives saw white teens buying this music...they called it something different, and hired white people to play/sing it.
I know you think things have changed...but they really haven't.
After some years , R&B/Soul/Funk/Rap were being played on Video Soul on BET, so that’s where I did half of my music video viewing, so by then it almost didn’t matter of MTV played black artists. They considered Prince , Tina Turner, Eddie Grant and other black artist rock artist so that’s why they played them. But in my opinion , especially after Micheal Jackson’s thriller album became too huge for MTV to ingnore , they had no choice but to play certain songs by black artists. But they did it this slick way, if a white artist had new music out they played it and it hit the top of the Pop charts. But only if a black artist had a hit already on the Pop charts would they play it. Case in point, they did play Rick James Super Freak be use it hit the pop chart, but they never played another video by him because that was his only pop hit. Once MTV played MJ, they had no choice to play Prince , and when they did, Prince went from being a top R&B Funk start to a top Pop star.
I was gonna say the same thing someone already said and that’s check the interview with David Bowie when he calls them out
What's interesting is I didn't even know what MTV or music videos were until I saw Thriller, by of course, the black artist Michael Jackson. I didn't even know what I was watching but was hooked from the start. (I was about 4-5.) I became obsessed with MJ after that. This was about 1983 so it must've been right around the time this news piece aired. So looking back, I think MTV did a lot for his career but he also helped popularize MTV through the success of that video. An interesting time in history, for sure!
Beat it was 83. Thriller was 84
@@keith9716 well excuuuuuse ME! I was like 5. 😡
I was about 10 I think when MTV came out and it was amazing. I don't think I understood or realized the lack of black talents that was on but I know it came on later and it was amazing❤ let's just understand that most of the music that was amazing was by black artists
Towards the end of the video when he talks about MTV starting to play Michael Jackson and Prince because they changed their styles pretty much shows you how full of crap MTV was at the time. Neither Prince nor Michael Jackson had a new sound with the "1999" and "Thriller" albums. Hell, Quincy Jones produced the "Off the Wall" album for Mike before he produced "Thriller". I've read in a lot of different sources over the years that say the reason "MTV" put the "Billie Jean" video in heavy rotation is because the President of CBS records (the label Mike was on) threatened to pull all their other artists off MTV if they didn't.
They never played any Dolly Parton either.
No you had to watch CMT for her. No country on MTV.
Shawn???Sean???...which is it brother???
John Oates is black
Italian and Gibralterian.
I grew up in the MTV era ...was cool