How You Can AI-Proof Your Production Music
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- เผยแพร่เมื่อ 6 ต.ค. 2024
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So ready for this!! Thanks for keeping on top of things Jesse! Tempo automation and groove templates are definitely gonna be super important moving forward, logic pro and ableton have some great functions for this!
We found referencing old blues and funk tracks and analysing tempo changes has been imperative in creating that human feel with programmed instrumentation.
In turn increasing demand for session musicians and live unquantised sample libraries! Absolutely can't wait!! Bring back the groove baby!! As you said it's time to loosen up and move away from rigid on the grid tracks!!
Sounds like a win for music as whole!!!
That was a great point about live instruments & not quantizing as much
I love the idea of writing/producing camps. That would be a great way to get some collaborations going as well.
Great tutorial Jesse. I know the direction that I'll be taking from now on. This video confirmed it. As a brass player, I'll be relying on live horns for sure. I haven't posted a lot on the platform, but I will be doing so in the future ( quite often). You're an awesome leader!
Love this foresight Jesse. Let's please keep going with this! 👍
I was pretty involved in artist promotion for about 6 years and have been thinking that needs to be incorporated into this new era of music licensing. Having an EPK (electronic press kit) has been important for many boutique libraries and licensing services for several years. They want to be able to promote their composers as professional indie label artists. They want a good bio and professional promo photos at a minimum. Some companies like Musicbed, Epidemic Sound, Soundstripe and Artlist foster collaboration between their best artists, sort of as a writing staff. Some even help produce their work. They also use affiliate marketers, like myself, to further promote the artists. In my case, I produce music videos for vocal tracks in their catalog from stock videos and other creative assests. The trick is using the highest quality footage and having good video editing skills.
The idea I’ve had for the past couple of years is to start forming artist collectives that have more narrow focus than trying to offer all types if music for all types of productions. These collectives could operate more or less as a small label and create an ecosystem around their brand. That could include not only the licensing, but also promo of touring artists’ gigs, music videos, a forum relating to music and updates on the artists, Spotify playlists, etc. There could also be a TH-cam chanel interviewing the artists, music discussions realting to music in media, a VJ show that plays artist’s music videos, a streaming music channel, etc.
The idea is to create an environment that gives the customers a memorable experience that they will return to. Make them think of your catalog as a roster of professional artists they enjoy listening to and want to learn more about. Have them playing your artists music while driving to work, waiting for a meeting to start, working in the office, etc. Get them to feel like they discovered someone new where they feel a connection. Let them make the music viral. Next time they have a need, they already have songs in their “memory bank”. They’ve been watching videos, listening to playlists, talking in forums, going to gigs.
And of course, you still promote the music licensing service, but you plant that as a secondary thought so you can target the commercial music users, social media account holders and people who just love music. Cover all areas and create several revenue streams from within one ecosystem.
This doesn’t have to be expensive. Some years back I did all of this by myself through 3 websites, 2 podcasts and an online radio station while promoting about 800 indie bands and singer songwriters over six years. My only costs were web host fees and domain registration and artists paid $75/yr for the service. But in this case, artists are not charged as the collectives run their own services. Think about what a collective of several people could do by using AI tools.
Licensing interfaces are offered by companies like Sourceaudio and Synctank and the expenses can be split by the collective and written off as business expenses.
Thoughts? Interested?
Interesting idea and I think you're onto something! Is there anything like that in existence today? I'd need to see a working model to fully appreciate the value something like that would offer...
@SyncMyMusic -The closest I’ve seen to the ecosystem concept is Musicbed. They operate very much like a small indie label and promote their artists pretty well offline by supporting their gigs and setting up writing teams. I believe Artlist is doing the same as I frequently see cross reference between artists with vocalists working with instrumentalists and producers. I believe Soundstripe has some salaried composers and some freelance. I’ve seen some collaborations but not as many as the other two. Epidemic Sound indicates that they started wrting and production teams. The issue with them has been thst thry do not work with PRO registered composers. Last o heard, they are starting to consider it, bit that was a while ago.
I was working with another library that has also started to see things this way and pitched my idea to them when I was on their tech advisory board. Their concern was a fear that they could lose focus on the licensing. But with this changing landscape, I wonder if that’s now still the case. It’s a pretty big library, but a lot if what thry have fslls into the AI “replaceable” category. They do, however, attempt to promote their top artists and formed an artist collective that includes their best composers. It’s called the Red Collective and their focus is on TV/Film. At one point, the company considered moving more in that direction.
I can send more details to your Sync Academy email. That library might be interested in doing an interviewer as the CEO has done them in the past on other YT channels. There’s another library I work with that may also be willing to be interviewed. I can check with both and let you know if they’re open to it and make introductions.
Thank you for this! Love the analogy of making your music high-quality Organic produce in the music marketplace.
So glad I learned how to play the piano and guitar years ago. I have been so hesitant to do anything in Sync because my work is not so much 100% computer-generated as a real piano player composing. Also, I am going to learn the cello this summer, another avenue for my music.
great stuff, jesse. love the organic food/supermarket analogy. look forward to the AI proofing series of videos.
Your best video yet on this current development of AI with plenty food for thought. Thanks Jesse.
Even though I am not at the same level as many in SA, am still glad I have remained with SA. There again it's all about timing. Look forward to being able to take in these new strategies. In the meantime am progressing with my DAW studies so I can get there too. Also know I was definitely directed to the right team.
Great video! Thanks for sharing so much valuable information Jesse!
Great video brother, loved that.
Another great video….. thanks again
Very well said!
Yep, good man - Organic branded, like the Fair Trade brands for food. There needs to be an allegiance movement, those who support/take on human created music. Need to start associating reflective wording/messaging like "human, soul, spirit, emotions, empathy, depth, meaning etc etc... REMEMBER "AI CAN'T CRY" ;-) Live long & prosper
PS: Don't overthink what your sound is, or your brand. It relates to the music you love, that music which inspired you and how it comes out of you. That's your niche. I keep telling my 11 yr old son, "do what you love and love what you do"
That's so cool. You can have a lot of fun creating a(n) (artist) brand and having social media as part of it. It's about how you approach it. Beside the last productions exclusively for sync, I want to create something for myself again, even if it's just an album. But it is for me, it is for my friends and it's from the heart. I think that's a great thing and time to go for it! :)
Agreed, LFG😤🚀. WRITERS BOOT CAMP WILL BE GREAT💯
I don t know if you remember me but cool innitiative and good video.
I agree. All of the generic music needs will definitely become AI. On the organic issue, we can only hope people working in that area won’t then allow thier tracks to be used for datasets. If enough do, AI will also do that faster than we can. I think that’s going to happen anyway, but will probably take a few years.
The other thing is that a lot of artistic vocal and instrumental music is already being licensed via companies like Artlist, which has major investments, also does video and other creative assets, and is likely to survive. If I decide to stay with licensing, I’d be looking at them. But since it’s a subscription based model, the money is pretty low compared to what some are used to. Hence, I’m still thinking that moving into other types of creative endeavors that include music and can be controled by an artist will ultimately be my best option. Music I create will be involved, it’s just not the main focus. Consider that all of these AI tools make small business and sole proprietor success far more possible than in the past if you jump early.
Hi Jesse, your recent videos on AI are much needed, thank you for making them. It is clear to see that a higher quality of music is needed to compete with AI. With that being said, higher quality music will take more time to produce, resulting in less tracks per year being finished. Do have any recommendations on how many tracks people should produce in a week, month or year? all the best.
Yes I'm recommending now 1-2 tracks per week to ensure you're creating the highest quality cues you're able to.
@@SyncMyMusic thanks Jesse, really appreciate the reply
Ai situation reminds me of the Movie “The Fly” when Brundle says: “ The computer is giving us its interpretation of a steak. It’s rethinking it for us. Translating it rather than reproducing it. And something is getting lost in the translation. The ghost in the machine The life essence. Soul
Good enough. 😳
Artisan foods vs. Generic grocery store processed foods.
Maybe for individuals and perhaps very small companies allowing the use of completely A.I generated music could work. Regardless of that, perhaps start thinking about lobbying the government to ensure that major companies can never use completely A.I generated tunes. If it's illegal for ChatGPT to write a book and someone try to sell it as their own, then why couldn't the same be done with music. I've spent the last 2 1/2 years buying this and that, watching videos, dreaming about making music for Sync Licensing. Not to mention an Associate's degree in, Music Management with concentration in Audio Production. At this very moment I've a website nearly completed along with all the social media shit that I would rather not deal with. All so that I can finally see a year's long dream come to fruition. I'm finally knockin" at the door of this industry and instead of feeling excited I already feel cheated and robbed of my dream. Who are these soulless people who want to create something like this? I guarantee they're not musicians. The Million Musician March on Washington!!!!
Be careful. Trying to have the government limit the use of AI in music could be a slippery slope. Especially if AI becomes conscious some day and combined with robots. You could have a full-on robot revolt on your hands! :)
As I've commented in the past - ALL software/plugin developers need to get behind 'the creators' , or they too will eventually be 'replaced' as well.
Does having a public brand involve having to be showing the face? Cuz many of producers have amazing music and can add realistic elements but not everyone likes showing their face on media, yet they’re still able to have a brand.
Speaking of "premium" music creation... Do you think Immersive Audio will become more popular with Sync, and if so... Do you feel this will impact how AI will be utilized with creating a decent sounding immersive experience compared to a human producer?
It's certainly going to eventually be something we'll need to deliver! I'm thinking that's at least 2-5 years away through since AR/VR still hasn't quite become a "mainstream" platform yet.
Would you consider releasing this series as a paid members only benefit right here on TH-cam for those who don’t want to pay for the whole of sync academy just to access this one particular series that sounds quite interesting?
Yes it will be made available for anyone, but SA members will get it included on the platform.
@@SyncMyMusic awesome, thank you. Looking forward to it!
In your opinion, does it mean that we should work without reference songs? The structure remains, I think, with edit points and a clean ending. But the sound should be new? Do the music supervisors go along with that? They are looking for a certain sound, which is already established for certain moments in tv. With commercials, I can well imagine that they are looking for new sounds.
No if you're fairly new to Sync Licensing you should still use reference tracks. It's great training material for getting a licensable sound, but we just need to start pushing the "creativity" buttons a bit more.
Jessie - re: social media - should we have snippets of sync songs on there or not ? (seeing as many libraries want unreleased music)
If you're shopping music around then yes that's going to be something you want to start releasing publicly. Once a Library accepts your music, they can let you know if you need to take those snippets offline.
@@SyncMyMusic oh thanks so much for replying. Appreciate it! I've often wondered about this and how one is to show 'yes I make syncable music' without actually putting any, even short, examples out there. I'll get to it so!
I just thought of an idea. How about holding a live stream that critiques where our music stands with Ai and give us personal feedback on what we could add to gives that edge over ai. Just an idea
That's a really good idea and certainly something we've already been doing in Pro Feedback.
If you’ve already got an artist following via email, a website, and TH-cam (or other socials, but that’s what I’ve got) would you recommend mixing them in one place, or having separate channels for artist stuff and sync stuff? Feels like ultimately what you’re saying might be “it’s now the same thing, not separate.” What do you think Jesse?
Yes it's going to need to be in one place so that when a Supervisor or client wants to use your music, they'll see your public following.
This is what I've been saying from day 1 of the AI invasion. Being able to play instruments is a producer is a must
Great video and good suggestions. On the vocal front I have a question. I already built a decent social media following and thru that got some brand deals. From one deal I got an AI vocal plugin that gives decent results. I can't afford a vocalist nor do I have a tonne of spare time to research vocalists in my area (family commitments outwith my current Sync Library and social media commitments). Would this be an issue? I feel it's using AI to my advantage. I have noticed a trend of more producers using AI vocal plugins. I think if it's done right and the producer is proficient it can work ....would you agree? I do want to work with a vocalist at some point but AI is solving a problem for me in the interim.
Depends on the plugin's results. If it sounds "human enough" it can def be a helpful asset for you. If it sounds very robotic or bland, it will be a hinderance.
That is exactly what other people that cannot afford a composer or producer think of this: an opportunity to level out the playing field. Pretty much what a daw and sample library services such as Splice and Loopcloud did back in the day. It is called progress. I disagree with the statement that the people developing this technology are monsters without a soul, and any development should be strictly regulated or banned altogether through the use of the violence monopoly of nation states. I respectfully see that as an authoritarian point of view: “let’s ban any development that forces me to change or adapt regardless of how many people could benefit from it”. We don’t have the right to jeopardize other people’s gain because “we have a dream”.
@@marianudo2 I agree. Let free market meritocracy decide. The people screaming that AI is evil are the ones that did not work on developing skills and now are scared that AI will replace them and I get it, I have real sympathy because it's scary to face that reality, I get in my head about it all too. So Instead of levelling up their skillset they get angry at external things in the world. Tech will always improve and jobs will go and new ones will be created. My kid will face the same challenges in the world with new tech we can't think of yet but just like smart phones & internet are everyday for us, AI will be everyday for him. Banning tech because it's scary is a sure fire way to destroy the next generations chance at success. Regulations and censorship suffocate innovation imho
I agree with the “premium” designation. But can’t we also band together and speak out against AI generated music? Like Taylor Swift did with Spotify. What if we made it uncool or unethical to use AI when they could support a human.
Of course, but in the event that doesn't work what's your plan B?
I think changing from producer/composer to music artist isn't going to work for a lot of people. If AI generated music is already 'good enough' for non-commercial music, then it's only a matter of time before before it's the go to for commercial music - including creating AI music artists. We're going to have AI 'people' doing all kinds of things in media. It's already happening. So how how average musicians/composers/producers/artists going to compete with superior and cheaper AI people? I would be focused on creating AI artists if you are not a topnotch music creator already.
Very true, but will people in Sync want AI artists? Perhaps. But I think human creators (and more-so those with online followings) will provide a lot of value to the world.
one good thing is; AI don't keep saying "you guys"!