How Joe Freshgoods went from Chicago streetwear star to Sneaker Collab King | IDEA GENERATION
ฝัง
- เผยแพร่เมื่อ 6 ก.พ. 2025
- Designer and Creative Director Joe Freshgoods takes us on a journey from selling homemade t-shirts at his high school in Chicago, to breaking through as one of the hottest designers in streetwear - collaborating with brands like Lollapalooza, New Balance, and The Olympics.
In this episode, Joe sits down with Noah Callahan-Bever to discuss how he rose from retail employee at local boutique LEADERS, to taking charge of his own clothing brand and how he's looking to expand it in the future. From viral t-shirts designed for the Obamas and promoted by Chance The Rapper, to creating an alternate jersey for the Chicago Bears, Joe has built a global design career all while sticking to his Chicago roots.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
Met Joe in his shop 10 years ago and he been treating me like his cousin since. 💯 real westside legend
Man this was definitely a dope series. Educational and a lot of understanding of JFG background. He’s never this open on social media so to see this and see him for a full 45 mini it’s refreshing. Real down to earth dude
The interview we’ve been waiting for. Excellent job
Thanks to everyone that checked out the episode. The bit at 33:50 is the most important part IMO, and I highly recommend any up and coming designers or creatives listen to Joe's breakdown of the kinds of collab deals that big brands offer....
Shoutout to everyone showing Chicago more love in the media! This is needed for the culture. 🙏🏾🙏🏾🙏🏾🙏🏾🙏🏾
Mannn, Chicago is such a gem! Glad I never listened to the media, one of the best cities in the states.
they have found a way to do long form video without the unnecessary sneaker analysis…thanks NTWRK this is dope 🔥
never knew NTWRK acquired complex. Explains why quality of content isn’t as corny as before.
@@mikey-yx9js yea think it was earlier this year, complex sneaker shopping aesthetic has changed as well seems like they are doing less shows too, feels like 2-3 every month change is a coming.
Joe. I am the MOST proud of you homie. Always will be rooting for you!! Shout out Trashhand!!!!
Great Interview...saw on BB TV last night. Inspirational story--hopefully will be seen by all young adults.
If you are heading towards an agency chapter next, sounds like a good plan, in today's digital transformation world for top brands. Good Ideas and "Do It" always WIN!
Good to see Noah being Idea Generation back to Complex. I hope he got PAAAAIIIIIDDD for continuing to do this show
Thanks for the kind words. Don't worry, good business was done, lol.
I did not know that Joe managed Lucki… that’s tough
Funny...I swear I was just wondering about Joe and what he been on a few days ago (I aint been on IG lately), and BOOM! I open my youtube and scroll a bit and see this.
Aye Joe if you ever read this: KEEP GOING! Im from the south side G, and you definitely proved there's another way. You & Vic and JustDon & Dave nem over at the ILHP store all BEEN putting on for the city! Stick wit it G. Seems like the ones that need to notice, have.
P.S. Gone and do a Buck50 collection. I was born in 89' G, too young to experience the wave.
I like his vision and dedication to the craft that made him successful . Very good Episodes 👌
Glad to see them get the Chi Town Legend on an episode his insight is always appreciated
Finally a full length detailed interview on him
went to high school with joe, always was super artistic.
Guy was determined to be successful and stuck through. Super inspirational & humble person!
Dinner w/ Hov hahah never gets old .
The birdman hand rubs is outrageous 😂
I Respect This Man! Much continued Success!!! May God continue to Bless Him!!!
Great and inspiring interview, the transparency segments were key!!
Complex keep the vlogs coming 💯💯💯👍🏻👍🏻👍🏻
Such a great example for young creative men
Man those tan, blue, and green new balances look dope 🔥🔥🔥
That’s great to have your hometown to support you.. that’s the hardest thing to do in the area I’m from.. nobody ever supports local brands..
First time meeting Joe was so dope back in 2019
Love this interview 💪🏾💪🏾💪🏾👌🏾🤎
Good to see Joe rocking his Super Mario clogs. Good stuff
Dam that show collab question is PURE GOLD! I’m always interested on how it works n if I get paid n stuff! N by the sounds of it, either choice is a good look depending on ur situation
Great information ✌️🎯 Save The Bees
That was dope.
Big respect to Joe. Stay down till you come up
JFG managing Lucki is such a fire piece of history
Solid interview
This is super dope. Great interview.
Yo, congrats to the GOAT. I see you. IYKYK.
Pure🔥🔥🔥🔥🔥🔥
This interview was excellent
Great episode 💡
Which deal would you pick... Type/Comment #1 or #2:
Deal #1: $250K as Your Design Fee... $60K Your Marketing Budget... 50 Free Kicks for You... Plus NO input/control as to where the products are sold
Deal #2: $000 as Your Design Fee... $150K Your Marketing Budget...Buy your shoes wholesale and resell them at Retail Markup Price... Plus input/Control on where the products are sold
Great interview wishing you much success Joe #My2Centz
Glad Joe getting his flowers
🔥🔥🔥
Dope 🤲🏾
Very good quality clothing 🔥
CHICAGOAT🔥🔥🔥🔥🔥
I've been waiting on this one.
Thank you ❤
very cool interview im up and coming i love to learn from things like this !
This inspired me. Thanks
great ep!
Hoped for this one!
they got like 12 min of footage of bro doing birdman hand rubs.
😂
can anybody tell me the brand of the jacket her has on ?
I was sleeping on Joe. Thank you complex
Never knew Joe Fresh managed Lucki at one point, that’s wild
Dope!
🔥 same I’ve been doin this since 09
Chicagoooooooooooo
❤️🔥✨️💫⚡️
I just got 11s, I'm about to make an on feet review along with the rest on my other on feet shorts
R.I.P. FTW VITA MORTE 4EVER
Brilliant
Does anyone know the intro music?
Trying to see if Complex will hit up Corey of Circulate for one of these...
Definitely a story we haven’t heard too much of quite yet
✨✨
⭐⭐⭐⭐⭐
More of this, less ice spice and those types shopping
Lukas viskas next button pleaase🥱
Jfg💪🏾
✅
10:28 wtf is taboo about the word "networking" that's what's it's called.
His first shoe is now worth 5k
Good
How old is this interviewer?
Please interview CLING419 corteiz
1:39
Just do it ...
I didn't know Joe Freshgoods was black lol
10:42
17:00
bro managed Lucki
My Son
Boring episode
GOAT
Yo endorse mpa crackrock trust me itll be a good look for the brand
Do one on Jaetips
🔥🔥🔥🔥🔥