I know now the reason why people don't buy because they do not have enough Why. Wow - what a clarity I got. For me, key take aways: Highlight a lot of Ys in the form of stakes involved of not taking the decision, value the person is going to get and with spice of What and How. But key ingredients are 2 many Whys. PS: Today only I bought the kindle version of paid! and found this video. By the way another PS within this PS, I dropped an email to support team for support.
Great insight, Peter.
I know now the reason why people don't buy because they do not have enough Why.
Wow - what a clarity I got. For me, key take aways: Highlight a lot of Ys in the form of stakes involved of not taking the decision, value the person is going to get and with spice of What and How. But key ingredients are 2 many Whys.
PS: Today only I bought the kindle version of paid! and found this video. By the way another PS within this PS, I dropped an email to support team for support.