Focus On These 3 Things If You Want To Make Money In Your Candle Business | TCBP Ep. 09
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- เผยแพร่เมื่อ 7 ธ.ค. 2022
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DISCLAIMER: Everything shared in my videos is my own personal experience and is for educational and informational purposes only. If you are wanting to start a business, always seek legal guidance from a local business attorney and certified public accountant to make sure that you are running your business legally. Everyone is responsible for their own product testing and business structure and I will not be held accountable.
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I do not own the music in this video, all attributions:
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Wow you super hit the nail on the head with addressing the fears of transitioning into business. I feel exactly that way “I made this in my kitchen and who will want to buy it”. Feeling lost overwhelmed and so inadequate with the millions of things to be done before selling. Thank you so much Erica - you have a special way of reaching into the deepest part of these challenges. 💜💜💜
I feel the same way so scared of not being productive....I think I need a mentor or some classes
Thank you so much for all your videos. I’ve been following you since January when I decided I wanted to start a candle company and I’m just about to launch. Your videos have been so helpful!
Wish me luck! *nervous sweating*
I'm not a candle maker, but I do have a handmade business (wooden decorations and gifts made with a lasercutter). And your videos/podcasts teach me so much! Thank you for the valuable lessons!
Erica!!! Thank you so much for this video. You're not lying at all when you talk about pricing for profit per candle vs an overall profit. I've spent all of last year and most of 2022 testing and developing my line so I was 1000% confident in my product when I launched over the summer. I actively engage with my customers via social media and in person at pop-up shops (b/c building rapport matters) but I'm only now realizing the importance of following the pricing formula. I used COGS x 2 for wholesale and added $7 for retail (only b/c i feared no one would want to buy an unknown product from an unknown brand for a higher cost) however, I'm 100% regretting this now. I did an event on Sat and sold out of my best seller yet again and that's when it truly hit me that I'm short selling myself and it will take years before I start turning an overall profit if I continue to price my candles so low. It will be hard to announce a price increase to my customers and I'm sure they will be disappointed to receive the news as well but I believe they will continue to support b/c I'm on top of everything else where engagement, marketing, customer service and everything else is concerned. To anyone reading this, the experts know what they're talking about when they share all this free advice with us. Put your fears aside and perfect your craft so you can price and sell your product with the confidence it deserves! Thanks again Erica
I have had a business for 30 years. Word of mouth wors the best for me.
Yes! Word of mouth is one of the Best ways!
It took me 9 months of testing. If we want to do it “right,” then we need to test enough that we are comfortable selling that product. And it’s a selling point for me to talk to customers about what went into producing that item.
I feel that! I think I took the same amount of time testing my products too.
Yes! Test, test, test and test some more! I’m testing my launch fragrances as I type. Our little company has gone through so many changes, vessels, wicks, waxes and even a name change! I, like so many others began pouring candles as a hobby. Then, the famous words, “I’m going to sell my candles!” Ok, great! Then what? We finally got our LLC almost a year ago and we have a Shopify store gathering dust and tumbleweeds, lol! It’s ok though, because I do want to make sure everything is as perfect as possible. Whatever “I have control over” like making safe, strong candles is first. One day at a time will lead to our launch day. Thank you, thank you, Erica. You are SUCH a huge help to me and so many others! I can’t thank you enough. This is another “liked” saved video. 😊 Much love to you and have a great weekend! 🙏🏻❤
Love seeing the notifications for your videos. Very helpful!!
Thanks for everything you do for us 💗
I love your podcasts and listen in while I’m boxing my wax melts and packaging for my candles this evening for a pop-up holiday open house tomorrow. I’m extremely greatful for your content and transparency about starting a candle business. I luckily have a marketing background as my main business is graphic design and marketing and I’m very excited to use my knowledge for my own candle business. However, it’s so hard not to get stuck in your head when it’s your own products vs a clients. Your videos have helped me in so many ways!
Thankyou Erika as always very helpful videos x
Thank you so much for all of the wonderful tips!
I so appreciate you for all the great information you have helped me with thus far. You just don't know how much I watch and re-watch your channel. Definitely a blessing to us new business owners
I love how informative you are😍
Thank you so much Erica!
I love what you said at minute 12:40 I’m still in the testing and want to hurry up and be done because marketing is fun for me but you’re so right QUALITY matters. I’ve purchased candles from different creators and it has really struck me the importance of quality. I know who I would buy from again and who I wouldn’t.
Thank you Erica.
You are out here doing the Lord’s work. I can’t wait to send you one of my candles ❤. Thank you
Wow! You just opened my mind to a lot of knowledge ❤🎉
Love these videos! So helpful!!
I’m so glad!! Thank you for watching :)
Very good video! Thank you!😊
Great video thank you ❤
Erica.....Thanks for another GREAT video👌😁🌹🌹🌹👌😁
I never knew about the “plus 10%”. Thank you, that makes so much sense. 😊
This is excellent advice.
Hi Erica! Thank you for another great video. I'm so happy you mentioned confidence, testing feedback and CS (Customer Service) in this segment 12:25 - 17:25 . As much as I want just get my items out there officially as an LLC (stepping out of gifting and off books bookkeeping) quickly. I'm focused on the quality, will it be sustainable for me at this time and future forecasts. I'm loving these podcast sessions. 💖 I hope you will have one, possibly in the future, on shipping. If there are cost saving options for businesses utilizing free supplies through USPS but would like to save on flat rate priority shipping cost, would be helpful. 💖
Great info 👍🏽
I'm in banking and I'd add, track your finances in some sort of professional way. If you do make it to the point of going into a bank and asking about a small business loan, they're going to want to see you at least try on the book keeping end of thing. And be HONEST with your numbers. Do NOT fudge your numbers. And even if you don't get the loan, a good loan officer will help you. If you come across as a prospect, they will nurture you.
Started testing this week! Thanks again for the inspiration. Yours were the first TH-cam candle making videos that we watched, so my husband and I have a soft spot in our hearts for your videos. We’re in North Ga, and are really close to The Flaming Candle so this will be fun without too much of a hassle. So far I’m really having fun playing with wax, fragrance oils, and my jars.
Oh wow thank you very much for this video
Please how exactly do you spread your cost across all your candles after your testing period
Do you include the cost of tearing as well?
you’ve covered on shipping and whats more cost effective for you. But could you share if you print your own labels at home and drop off at usps, or just go and ask to ship with priority mail cubic.And if your still using pirate ship. Thank you! ❤
Love your videos ❤
Can you please make one how to calculate the costs and the profit🙏
Good advice
Thank you Erica for the video. I want to buy the jars and essential oils can you help how to get?
Thanks!
Thank you so much Lisa!! ☺️
eeeeeeeeeek thank you so much
Hi can you do more on how to add fragrance oil and color to candle.....more tutorials 😊
I'm just starting making candles ...
Did you take your product pictures yourself? WOW. beautiful pics. BTW- thank you for sharing your knowlege very kind of you. Many thanks
I do! Thank you so much :)
Hi Erica! What website builder did you use when you started your business?
I use Shopify! ❤️
Advertising testing is like Wick testing LOL
Thanks for all your videos, could you do a video on making TH-cam videos please?
I’ve gotten so many more requests on this lately so I think I may add this to my queue for future video topics! ❤️
Thank you! I think you are close to me, I am in San Diego, and travel to Temecula frequently. Do you do events in that area? If you do put me on your local list, I'll come by and say hello.:)
❤
Hey do you have a video with making multiple candles with fragrance blends ?
I don’t but recently I’ve been getting a lot of questions about this so I think I will make a full video on it :)
Thanks , I’ve been trying to figure it out but I can’t get it and I know I’ve been wasting time making one candle at a time 😂
Hi Erica .....can you suggest where I can set up a domain for my business ?
I set mine up using godaddy!
I wonder whos going to return a candle I mean we all buy candles that is burn so it does not have to be perfect because its burning but it has to meet the standards and it is a hand made not made by machines for me I am not so giving to the buyer because the buyer need to know few things like the size of the place how balanced is the table to put the candle on so that the wax melts equally and things like that, Thank you.
Im confused..
You said to do everything to reduce the cost, that means buying products in bulk.
So if I bought wax or smth for 20k and made sales only for 10k, am I in the red? Why ?
After all, these products I can use them and earn more on them in the future.
Do you do private label?
We offer white labeling! (Either blank candles or customized labels!) ❤️
to produce an 8oz candle it costs me €15 including national shipping, how can I make a profit if a famous brand sells a 16oz candle for €20? I'm already leaving out of price
Hi do you have an email so I can contact you please?
Omg! Gracias por hacer este video. Lo necesitaba escuchar, en especial lo de pagar por el marketing de Facebook o Instagram. Amo tu trabajo y la manera en la que educas.🤍