Want to learn how to go from invisible expert to being able to scale your authority, income and impact using TH-cam? Check out my Free Masterclass at www.workwithsunny.com
Sunny, this difference between a Creator and a Entrepeneur just blows my mind, lots of reflections and a big class with hot takeaways. Thank you! Hope one day to be able to make your course!
Interessante achei seu comentário aqui no Canal da Sunny, eu estou fazendo um novo curso dirigido para o público brasileiro, gostaria muito de trocar uma ideia com vocÊ
Uau! Você tem 277 mil inscritos no seu canal!👏👏👏 Se você fizer um curso de como crescer o canal, eu compro😉😀 Sou brasileira e já me inscrevi. Parabéns pelo seu trabalho. 💕
Hi Sunny! I recently got some comments on my business YT channel saying that they don’t know why my channel isn’t as big as X channel. I didn’t know how to explain that we don’t care about being super viral because we’re still able to live from our online business with the “small” audience that we have on YT because we’ve learned to talk to the right people and convert (part of it because of what you’ve taught us over the years, so thank you 😊). Now I know that I’m an entrepreneur and not a creator. I needed to hear the difference and be reminded of what matters. Thank you for everything you do.
Wow, and there I was wondering why I'm struggling to become an entrepreneur... Meanwhile I was behaving like a creator - worrying myself with all the metrics that really don't matter! I don't have a TH-cam channel but I always fell for the "likes" metric on my IG page & now it all makes sense what you've been teaching all along Sunny - that metric is important for content creators. And I ain't trying to be one, hahaha! I'm so excited to officially join AA tomorrow :) I actually just got off a call with Connor - my joy is through the roof! I've waited for this moment for over a year now. At last, WE ARE HERE! Thank you for continuously and consistently being such a massive inspiration to us, Sunny. I don't comment often but I've watched you tirelessly because of all the passion, wisdom & generosity you put into your channel. Can't wait to be just a tiny bit like you - that will be more than enough for me :)
Thanks. As a bit of an introvert I've struggled with the testimonial part. I appreciate your explanation that this is not really about me, but reassures the viewer to stay watching.
I changed my TH-cam strategy and I posted a video that got 5 views, but I got 1 new lead on my email list! Its not about the views, its about the QUALITY of the viewer! Love you Sunny!
I love how you teach about numbers that matter. Seeing views go down or subscriber numbers plateau can be so discouraging. But learning how I can still be successful without those vanity metrics is so reassuring and SMART.
It's amazing, but I haven't seen a video on TH-cam which puts all this knowledge in a nutshell like this video, especially what metrics are important and how one should evaluate them. This video is gold! ❤
I have been resisting the 'marketing' route suggested for on line course creators because I don't want to 'feed the beast' of Social media, and views, and likes, etc. So it's very refreshing to find out how to use content creating on TH-cam to target the best prospects and build a long term business. Thank you for this. And for the illustrations that make it more 'visual' and memorable.... from a Visual Merchandising and Display Consultant... for about 30 years.... Old, but good!
Magic stuff Sunny, you do this so well. Helped me heaps and I am really deep in this process now, yet, you have really clarified a strategy for YT that I knew NOthing about. Thank you for this.
Good teaching, as usual Sunny. Especially metrics that matter vs. vanity metrics. I'm learning this too. My house sitting videos get the least views but really get my payment notifications going. I'm thinking about switching to a different email provider that tracks where each lead magnet click came from to help me see how well that video did. Also, CTR is difficult to compare from one video to another, because if the algorithm opens the floodgates on a video, the CTR will take a nosedive. Doesn't mean the thumbnail isn't performing well. Just means the impressions really took off. While a video can have a high CTR just because basically only Notification Gang was recommended the video so it's getting very few impressions.
Terrific video, thanks so much! I agree that quality rather than quantity of viewers is so important. My biz is very niche (brand new attorneys who need to learn practical skills to do their jobs) and isn't meant for a wide audience. I'm definitely in the entrepreneur camp. Thanks for the great info on analytics, too. I've been debating whether a TH-cam channel is right for me to drive people to buy my course, and after listening to you, I know it is. You're a terrific speaker and deserve all your success. Best, Lesa
Aside from the top notch content, the fire in your voice and soul really resonates with me ... shows me just hoe important it is to really love your niche to attract the right audience and sustain yourself mentally and financially over time. You ARE what you speak Sunny. Kudos. ❤
Thank you Sunny! I really appreciated this video because it wasn't just about building an online course, but about an approach like mine to become an authority on YT so I can find clients for my DIY Solar business.
Thanks for your advice. I have a channel with 400k subscribers but for years it’s been a struggle for me to increase revenue. My customers are mostly from Latin American countries where a $10 dollar product is already expensive for most of them.
It's the best best best video I saw over the years. Just what I needed now. I have a broad audience, good subs, good views and I always want to go viral, wondering why my sales decreased. I will now do the opposite and make more Evergreen content for my ideal clients. Thank you, Sunny!
This has been a great video. I have been on YT for almost 3 yrs and I’m still a “baby” because I don’t ever offer anything to “sell”. I am going to watch more. I have watched 3 today. Or maybe 4. Very very informative. Thank you
Hi Sunny. I have been a fan for a long time and this video just clicks for me. I am putting together a course to train Retail Marketers on-line to become my resellers, covering both MLM and my closely related Catalogue products. I need to watch this quite a few times cos, as is often said, one gets more understanding from each viewing. Cheers,Tony
Learning about the distinction between a creator and an entrepreneur on TH-cam is so many 💡 for me! The advice given here will help me so much refocus and get my channel moving in the right direction! So love everything you put out there! Thank you from a fellow Canadian 🍁
Wow, Sunny. I’ve watched a lot of your videos and this was new content for me that I’m very excited about because Im an AA member and I am starting to work up several of the initial foundational building blocks. I’ve only recently decided that TH-cam was going to be part of my picture so this was exactly what I needed
This video opened my eyes into what I need to care about when it come to analytics. I now know that I’m a entrepreneur and need to care more about retention rates vs views. Thanks Sunny.
This is such useful info! I help people launch their courses and memberships online and am always worried that my keywords don't have high search potential, but now I won't worry about that so much!
Spot on! Yes, thank you I now know why I have been resisting using this platform. Now I need to use that focus to create from a service base. Thanks Sunny! Love this!
The difference between the creator and the entrepreneur was super helpful! Also, it's very reassuring about the longer, more tightly niche videos on my TH-cam channel too. It was so stressful trying to make the videos short. This is such clear guidance. Thank you!
Sunny I recently had pacemaker surgery , and am starting up again. This video was totally appreciated and is helping me get building again. It's been a challenging 4 years. I'm so glad that a person of your quality is out here. Eve Keith
Hi Sunny, This is FAB content. It totally switched my mindset and also made the prospect of creating TH-cam content much clearer and easier My other takeaway is that these principles are applicable to content on all social media channels
Wonderful & transformative video. Thanks so much for sharing your insights in such a succinct manner. I've watched several of your videos and really like your candor & genuine willingness to help.
Great video with an awesome focus. Your videos are hitting home with me and having thr focus of target instead of masses has been a breath if fresh air for me. Thank you for you awesome content!
Sunny, so much TH-cam creations growth strategies ~ balancing content, channel tips & guidance and the heart of the long term outcome for attracting evergreen leads to us as the expert!
Good job!! Been on YT for 6 years (3 channels) & the whole concept of not focusing on views is a tough one to try and tell new creators. Everyone wants to hit the jackpot of views & subs...
Sunny is the bomb! I started at 75 subs and am quickly approaching 100k subs (should hit it this month), and it's entirely thanks to Sunny and her methodology. Course sales have skyrocketed too! Thanks Team Sunny!! 🙂🙏💕
Sunny your advice is really golden. So practical and well explained. I can't wait to do another RTB - Right to buy video so I can have more impact on UK First time buyers. I can't thank you enough.
I really appreciate that you separated content creator from entrepreneur. There truly is a difference in the approach. ❤Thanks for providing so much value!!!
This is really a great video Sunny. You come from really refreshing angles, and your video is really packed with insights. I am just starting to check out online courses today and came by your video after searching on Graham Cochrane. Am pondering whether it's better for me to sell ebooks or online courses, but will be extremely challenging for me cos technically, i'm a website dummy. I just built a website that failed, wondering whether it's better to let go and let the idea die or to tweak the whole site which will be very exhausting. Thank you for sharing your expertise with us 😊😊😊 Have a great day!!
The beauty of what we teach is that you don't need a fancy website or any social following to gain massive traction and success. If you want to start making progress on this, I have plenty of free content on my TH-cam channel that will be really helpful. Having said that, this is something I tackle in depth in my Authority Accelerator program and if you'd like to hop on a call, we can chat through whether it's a fit here: sunnylenarduzzi.com/apply :)
As always, thanks for getting to the point and highlighting the priorities. I love your style. The biggest takeaway was the realization that I really need to determine my ideal client more. I have a few great offers, but need to really clarify what I’d like to be known for.
love the awareness, Paula! If you want to scale your authority, income and impact using TH-cam, I'd definitely check out my Free Masterclass at www.workwithsunny.com
Hey Sunny, haven't watched in a while. Just wanted to say this is super valuable information. A lot of these things I have come across through my own experience. Especially about evergreen content. I have videos that keep getting regular views and over time they keep brining in quality comments and many thankful people. Those are my review videos. I would say my strategy has been content creator so I have been in that boat of making various video types that probably messes with the algorithm because they vary in video type and style. I plan to stick more closely to more review videos as they seem to be providing the most value for the people who tune into my channel and also they are getting me interest from companies that want to promote their products as well. So it's working in two ways for me. Watching your videos always gives more clarity to what is being experienced even from my perspective so thanks for that! :)
I'm a TH-cam 4 Bosses member, so this isn't the first time I've heard you talk about why the number of views don't matter, but the way you described it in this video really helped that hit home! I'm definitely going to start paying more attention to my retention (in addition to comments) and use that to inform whether or not the views are a good number to look at per video!
Thank you so much for saying that it took you a while to figure it out too. I’m a raving fan and a TH-cam for bosses student. I grew my TH-cam channel to about 3500 people after taking TH-cam for bosses but realized I was talking to the wrong audience! I’m finally figuring it out But the guilt was real and this video made me feel so much better. Thank you ❤️
Wow Sunny this was very thorough. Love 💕 the visuals!! Great reminder about the metrics as in my niche most are “creators” - they share all about their travels and RV life. I’m more of an entrepreneur who teaches people how to get into the RV lifestyle. I have seen the spikes or lack their of but then see amazing retention on certain videos so I get what you are saying about the numbers seeming disheartening! And you’re right this video only scratches the surface of creating an online course or attracting the right audience with TH-cam! I wish I would’ve known this before creating a channel. Also, I’d LOVE advice on how to FIX an existing channel? Is it to create more ideal viewer content and forget the old videos you did? Does it eventually fix itself overtime? Sometimes I feel like I’m trying to get rid of old viewers (subs) that joined for the wrong reasons or aren’t interested in my content so they skew my numbers??? Hope that makes sense! Loved this one Sunny!!! 😘 - Bloggin Brandi
Thanks Sunny! The nuggets that really struck me today were the hook and the metrics that REALLY matter. I am going to start implementing changes today! Side note, you look absolutely fantastic! Your joy and passion really shine through. Gorgeous girl!
Thanks for another great video topic Sunny! Loved your differentiation between creator and entrepreneur and also the explanation of what metrics matter most
Since they're your love language, I gotta let you know how helpful this video was by commenting 🤗 I'm a bit in the middle of a creator and entrepreneur so I was taking tips from both sides. I totally agree that retention is supreme and the quality of the viewers is what counts. Thanks so much for always sharing your tips so openly and honestly 💕
I have a Crypto Channel and you are teaching me a lot and your channel is full of value. I wish I would of focused on these metrics from the beginning.
Appreciate the insights - value timing at its best for me unfolding a rescripted approach to what I'm being FOR the World, WITH the Planet, and FROM the Whole - TU! ))smiles The World, The Planet, The Whole for environmental entrepreneurs - looking forward to what is unfolding!
Great video. I made one video as a project which had a digital product for fun and I made almost £500 in six months. It had inspired me to properly go for it and actually put some work in and imagine what can be done !
Hay Sunny. I'm Arye from Israel. following you for years & love your content! this concept that you don't have to be an entertainer in order to reach the right people is very liberating and suddenly makes it seem possible. My question is, if in my field of expertise there are two different crowds that I want to reach, should I have two different channels on you tube?
That’s amazing! Helping traditional churches move online and integrate social media with ministry is such a valuable service. You're making a real difference by helping churches expand their reach and impact in the digital world. Keep up the great work! 🙌✨
Great training Sunny; one thing I thought, for people who are just getting started & who don' t have any testimonials, the value they provide during the "meat" of the video content can bridge that "gap". Frank Kern is awesome at doing this too, so for anyone here who feels it's a catch22 - it *ain't* . You can engender authority from the high value you bring, and then later, once you *do* have genuine happy customers, you can add that to the mix as rocket fuel for the CTR, retention & flywheel effect.
Just arrived from church service, prayed for some guidance and while going home I was already thinking what i would do to sell my course. Ah! Search youtube of course use keywords "how to make a video sell a course" "a webinar for online course youtube" "record zoom meeting" "writing a script" and all... Then poof! (Eureka moment): you have to look from the lens of an entrepreneur instead of a creator. Your video for the days is exactly what I was looking for. Spooky. Is youtube mind reading? Haha. Thanks, Sunny, for this wonderfully thought content as always.
@@SunnyLenarduzzi I've been wondering HOW i could build up my youtube videoes, and with your system this was probably the biggest takeaway. Thank you so much. And also, I'ts just sometimes nice to be reminded that I'm on the right track, specially when I'm new with youtube and really need to understand the platform, SEO and everything else. Hehe, love to follow you and be inspired! 😍😍
Sunny, that was brilliant &what I have been waiting for, everything was perfect & yes please I want to work with you, I already have courses but know I will have to put them on videos so lets work together please ,Blessings
That was really useful - I think I've been doing it all wrong, worrying about view numbers and subs. Since I never go my hockey stick, I should just start focusing on making sure the content is fitting the AVATAR well....thats the hard part
Want to learn how to go from invisible expert to being able to scale your authority, income and impact using TH-cam? Check out my Free Masterclass at www.workwithsunny.com
I've been praying and waiting for this... 🙏🏽
Thanks Sunny 💗
1st comment 😁
Sunny, this difference between a Creator and a Entrepeneur just blows my mind, lots of reflections and a big class with hot takeaways. Thank you! Hope one day to be able to make your course!
heck yes!! I can't wait to welcome you in once you're ready. In the meantime, check out my Free Masterclass at www.workwithsunny.com
Interessante achei seu comentário aqui no Canal da Sunny, eu estou fazendo um novo curso dirigido para o público brasileiro, gostaria muito de trocar uma ideia com vocÊ
Me too!
Cool
Uau! Você tem 277 mil inscritos no seu canal!👏👏👏 Se você fizer um curso de como crescer o canal, eu compro😉😀 Sou brasileira e já me inscrevi. Parabéns pelo seu trabalho. 💕
Hi Sunny! I recently got some comments on my business YT channel saying that they don’t know why my channel isn’t as big as X channel. I didn’t know how to explain that we don’t care about being super viral because we’re still able to live from our online business with the “small” audience that we have on YT because we’ve learned to talk to the right people and convert (part of it because of what you’ve taught us over the years, so thank you 😊).
Now I know that I’m an entrepreneur and not a creator. I needed to hear the difference and be reminded of what matters. Thank you for everything you do.
Wow, and there I was wondering why I'm struggling to become an entrepreneur... Meanwhile I was behaving like a creator - worrying myself with all the metrics that really don't matter! I don't have a TH-cam channel but I always fell for the "likes" metric on my IG page & now it all makes sense what you've been teaching all along Sunny - that metric is important for content creators. And I ain't trying to be one, hahaha! I'm so excited to officially join AA tomorrow :) I actually just got off a call with Connor - my joy is through the roof! I've waited for this moment for over a year now. At last, WE ARE HERE! Thank you for continuously and consistently being such a massive inspiration to us, Sunny. I don't comment often but I've watched you tirelessly because of all the passion, wisdom & generosity you put into your channel. Can't wait to be just a tiny bit like you - that will be more than enough for me :)
oh, I so appreciate this! LOVE THAT - thank you so much! I cannot wait to welcome you in tomorrow!!!
Thanks. As a bit of an introvert I've struggled with the testimonial part. I appreciate your explanation that this is not really about me, but reassures the viewer to stay watching.
Omgosh 🙈 I’m in a Sunny video!! Thank you for your amazing mentorship Sunny. You’re the queen ❤️
you're the best, Ally! xo
I changed my TH-cam strategy and I posted a video that got 5 views, but I got 1 new lead on my email list! Its not about the views, its about the QUALITY of the viewer! Love you Sunny!
I love how you teach about numbers that matter. Seeing views go down or subscriber numbers plateau can be so discouraging. But learning how I can still be successful without those vanity metrics is so reassuring and SMART.
It's amazing, but I haven't seen a video on TH-cam which puts all this knowledge in a nutshell like this video, especially what metrics are important and how one should evaluate them. This video is gold! ❤
thanks, Aafke :)
I have been resisting the 'marketing' route suggested for on line course creators because I don't want to 'feed the beast' of Social media, and views, and likes, etc. So it's very refreshing to find out how to use content creating on TH-cam to target the best prospects and build a long term business. Thank you for this. And for the illustrations that make it more 'visual' and memorable.... from a Visual Merchandising and Display Consultant... for about 30 years.... Old, but good!
Glad to hear it was helpful!
Magic stuff Sunny, you do this so well. Helped me heaps and I am really deep in this process now, yet, you have really clarified a strategy for YT that I knew NOthing about. Thank you for this.
Happy to hear! You are so welcome.
Good teaching, as usual Sunny. Especially metrics that matter vs. vanity metrics. I'm learning this too. My house sitting videos get the least views but really get my payment notifications going. I'm thinking about switching to a different email provider that tracks where each lead magnet click came from to help me see how well that video did.
Also, CTR is difficult to compare from one video to another, because if the algorithm opens the floodgates on a video, the CTR will take a nosedive. Doesn't mean the thumbnail isn't performing well. Just means the impressions really took off. While a video can have a high CTR just because basically only Notification Gang was recommended the video so it's getting very few impressions.
I'm so glad to hear you're finding it helpful, Stephanie!
I've noticed similar trends in my small channel Stephanie, thanks for sharing these. By the way, I love your channel.
Terrific video, thanks so much! I agree that quality rather than quantity of viewers is so important. My biz is very niche (brand new attorneys who need to learn practical skills to do their jobs) and isn't meant for a wide audience. I'm definitely in the entrepreneur camp. Thanks for the great info on analytics, too. I've been debating whether a TH-cam channel is right for me to drive people to buy my course, and after listening to you, I know it is. You're a terrific speaker and deserve all your success. Best, Lesa
After 3 years of enjoying you, you still make the BEST educational biz videos. Much appreciated.
P.S. I watch Brandon M.! Love that you coached him!
I still use notes that I took from Sunny’s videos back in like 2019. She always has the greatest ways of breaking things down❤️
appreciate you, Khan! What lightbulbs did you get here?
Another great video Sunny! I've followed your journey for years and now make a good living from my membership. Thank you.
happy to hear that!
Thank you Sunny… I watched this video till the end… I’m sure this is going to help me build the right audience on TH-cam for my business.
glad to hear that, Tolu! I'd definitely check out my Free Masterclass at www.workwithsunny.com if you found this helpful
@@SunnyLenarduzzi Okay I will… Thanks 😊
Aside from the top notch content, the fire in your voice and soul really resonates with me ... shows me just hoe important it is to really love your niche to attract the right audience and sustain yourself mentally and financially over time. You ARE what you speak Sunny. Kudos. ❤
Appreciate you!
Thank you Sunny! I really appreciated this video because it wasn't just about building an online course, but about an approach like mine to become an authority on YT so I can find clients for my DIY Solar business.
I LOVE your enthusiasm, you can tell how much you love what you do! ❤️❤️
Thanks for your advice. I have a channel with 400k subscribers but for years it’s been a struggle for me to increase revenue. My customers are mostly from Latin American countries where a $10 dollar product is already expensive for most of them.
It's the best best best video I saw over the years. Just what I needed now. I have a broad audience, good subs, good views and I always want to go viral, wondering why my sales decreased. I will now do the opposite and make more Evergreen content for my ideal clients. Thank you, Sunny!
Watching and re-watching the videos you make is an amazing education in itself. Thank you so much
love that! Make sure to check out my free masterclass here as well www.workwithsunny.com
Sooo helpful. God bless you!
This has been a great video. I have been on YT for almost 3 yrs and I’m still a “baby” because I don’t ever offer anything to “sell”. I am going to watch more. I have watched 3 today. Or maybe 4. Very very informative. Thank you
love it, Devi! What was your biggest takeaway here?
Hi Sunny. I have been a fan for a long time and this video just clicks for me. I am putting together a course to train Retail Marketers on-line to become my resellers, covering both MLM and my closely related Catalogue products. I need to watch this quite a few times cos, as is often said, one gets more understanding from each viewing. Cheers,Tony
glad to hear it, Tony! If you found this helpful, you may want to check out my free masterclass at www.workwithsunny.com
. . . why did I stop watching your videos?!? This was GOLD!
Learning about the distinction between a creator and an entrepreneur on TH-cam is so many 💡 for me! The advice given here will help me so much refocus and get my channel moving in the right direction! So love everything you put out there! Thank you from a fellow Canadian 🍁
appreciate you, Laura!
Wow, Sunny.
I’ve watched a lot of your videos and this was new content for me that I’m very excited about because Im an AA member and I am starting to work up several of the initial foundational building blocks. I’ve only recently decided that TH-cam was going to be part of my picture so this was exactly what I needed
Great to hear, Lynn!
This video opened my eyes into what I need to care about when it come to analytics. I now know that I’m a entrepreneur and need to care more about retention rates vs views. Thanks Sunny.
yes!!
Thank you for this video. The retention piece really landed for me.
YES! Retention is KEY - thank you, Eden
This is such useful info! I help people launch their courses and memberships online and am always worried that my keywords don't have high search potential, but now I won't worry about that so much!
This video was so packed with value! I literally felt like I was in your paid course. Thank you so much!
if you're loving my free content, imagine how much value I deliver in my paid program ;)
@@SunnyLenarduzzi i look forward to enrolling in one of them soon. I KNOW it will be worth it!
Spot on! Yes, thank you I now know why I have been resisting using this platform. Now I need to use that focus to create from a service base. Thanks Sunny! Love this!
The difference between the creator and the entrepreneur was super helpful! Also, it's very reassuring about the longer, more tightly niche videos on my TH-cam channel too. It was so stressful trying to make the videos short. This is such clear guidance. Thank you!
That's awesome! So glad that helped reduce some stress for you!
Sunny I recently had pacemaker surgery , and am starting up again. This video was totally appreciated and is helping me get building again. It's been a challenging 4 years. I'm so glad that a person of your quality is out here. Eve Keith
sending you big love, Eve!
Hi Sunny,
This is FAB content. It totally switched my mindset and also made the prospect of creating TH-cam content much clearer and easier
My other takeaway is that these principles are applicable to content on all social media channels
Wonderful & transformative video. Thanks so much for sharing your insights in such a succinct manner. I've watched several of your videos and really like your candor & genuine willingness to help.
so useful! i immediately felt such relief understanding the difference between being a creator vs. entrepreneur
YES!!!
Great video with an awesome focus. Your videos are hitting home with me and having thr focus of target instead of masses has been a breath if fresh air for me. Thank you for you awesome content!
Sunny, so much TH-cam creations growth strategies ~ balancing content, channel tips & guidance and the heart of the long term outcome for attracting evergreen leads to us as the expert!
This makes so much sense! Many entrepreneurs I speak to say you only need a small hyper focused audience in order to make your money.
Good job!! Been on YT for 6 years (3 channels) & the whole concept of not focusing on views is a tough one to try and tell new creators. Everyone wants to hit the jackpot of views & subs...
100%, glad that's resonating for you
Sunny is the bomb! I started at 75 subs and am quickly approaching 100k subs (should hit it this month), and it's entirely thanks to Sunny and her methodology. Course sales have skyrocketed too! Thanks Team Sunny!! 🙂🙏💕
ahhhh, this warms my heart!! So happy for you, Tamie!!
Sunny your advice is really golden. So practical and well explained. I can't wait to do another RTB - Right to buy video so I can have more impact on UK First time buyers. I can't thank you enough.
Glad it was helpful!
I really appreciate that you separated content creator from entrepreneur. There truly is a difference in the approach. ❤Thanks for providing so much value!!!
that means a lot! Thanks for watching!
This is really a great video Sunny. You come from really refreshing angles, and your video is really packed with insights. I am just starting to check out online courses today and came by your video after searching on Graham Cochrane. Am pondering whether it's better for me to sell ebooks or online courses, but will be extremely challenging for me cos technically, i'm a website dummy. I just built a website that failed, wondering whether it's better to let go and let the idea die or to tweak the whole site which will be very exhausting. Thank you for sharing your expertise with us 😊😊😊 Have a great day!!
The beauty of what we teach is that you don't need a fancy website or any social following to gain massive traction and success. If you want to start making progress on this, I have plenty of free content on my TH-cam channel that will be really helpful. Having said that, this is something I tackle in depth in my Authority Accelerator program and if you'd like to hop on a call, we can chat through whether it's a fit here: sunnylenarduzzi.com/apply :)
As always, thanks for getting to the point and highlighting the priorities. I love your style. The biggest takeaway was the realization that I really need to determine my ideal client more. I have a few great offers, but need to really clarify what I’d like to be known for.
love the awareness, Paula! If you want to scale your authority, income and impact using TH-cam, I'd definitely check out my Free Masterclass at www.workwithsunny.com
Thanks Sunny. I took your course on courses and have learned so much. Now ready to up my You tube game.
Fantastic!
Hey Sunny, haven't watched in a while. Just wanted to say this is super valuable information. A lot of these things I have come across through my own experience. Especially about evergreen content. I have videos that keep getting regular views and over time they keep brining in quality comments and many thankful people. Those are my review videos. I would say my strategy has been content creator so I have been in that boat of making various video types that probably messes with the algorithm because they vary in video type and style. I plan to stick more closely to more review videos as they seem to be providing the most value for the people who tune into my channel and also they are getting me interest from companies that want to promote their products as well. So it's working in two ways for me. Watching your videos always gives more clarity to what is being experienced even from my perspective so thanks for that! :)
really appreciate this, thank you!
I am totally enjoying your videos and have a lot of hope that I can learn these strategies as well.
Glad you like them!
I'm a TH-cam 4 Bosses member, so this isn't the first time I've heard you talk about why the number of views don't matter, but the way you described it in this video really helped that hit home! I'm definitely going to start paying more attention to my retention (in addition to comments) and use that to inform whether or not the views are a good number to look at per video!
glad it's resonating for you, Hannah! This is mentioned in the YT4B portal as well, but I'm glad it's hitting differently here
Thank you so much for saying that it took you a while to figure it out too. I’m a raving fan and a TH-cam for bosses student. I grew my TH-cam channel to about 3500 people after taking TH-cam for bosses but realized I was talking to the wrong audience! I’m finally figuring it out But the guilt was real and this video made me feel so much better. Thank you ❤️
Wow Sunny this was very thorough. Love 💕 the visuals!! Great reminder about the metrics as in my niche most are “creators” - they share all about their travels and RV life. I’m more of an entrepreneur who teaches people how to get into the RV lifestyle. I have seen the spikes or lack their of but then see amazing retention on certain videos so I get what you are saying about the numbers seeming disheartening! And you’re right this video only scratches the surface of creating an online course or attracting the right audience with TH-cam! I wish I would’ve known this before creating a channel. Also, I’d LOVE advice on how to FIX an existing channel? Is it to create more ideal viewer content and forget the old videos you did? Does it eventually fix itself overtime? Sometimes I feel like I’m trying to get rid of old viewers (subs) that joined for the wrong reasons or aren’t interested in my content so they skew my numbers??? Hope that makes sense! Loved this one Sunny!!! 😘
- Bloggin Brandi
sending you big love, Brandi! Drop your question in the AA group and I'm happy to help you out
Thanks Sunny! The nuggets that really struck me today were the hook and the metrics that REALLY matter. I am going to start implementing changes today! Side note, you look absolutely fantastic! Your joy and passion really shine through. Gorgeous girl!
I appreciate you so much, thank you!
Light bulb moment of Influencer vs Entrepreneur!! A whole new lens to work with. Thank you!!🙏❤
Thank you and very helpful as I prepare to have a 3-day workshop here later this week.
Thanks for another great video topic Sunny! Loved your differentiation between creator and entrepreneur and also the explanation of what metrics matter most
so glad to hear that!
Thanks Sunny, Great content. I have listened now 3 times. Back on track now.
I had a light bulb moment watching this video! Thank you!
Me too. I really know what I need to do. Sunny is great isn't she?
@@MortgagesandMoneyMatters yes!!
Since they're your love language, I gotta let you know how helpful this video was by commenting 🤗 I'm a bit in the middle of a creator and entrepreneur so I was taking tips from both sides. I totally agree that retention is supreme and the quality of the viewers is what counts. Thanks so much for always sharing your tips so openly and honestly 💕
I'm feeling the love!! THANK YOU
WOW! You're awesome, I am so so so glad I found your channel!
Amazing! your free content is game changer
Awesome. Thank you Sunny. 😊🤗
Any time!
Omg, I had to stop the video. I say that I've almost cracked the code all the time! ❤
Well done!
This is gold. Thank you!
Appreciate it! 🙌 Glad you enjoyed the video!
I was looking to see how to create a structure for my videos and content, and I'm loving this video. Sending some comment love ❤❤
I have a Crypto Channel and you are teaching me a lot and your channel is full of value. I wish I would of focused on these metrics from the beginning.
Appreciate the insights - value timing at its best for me unfolding a rescripted approach to what I'm being FOR the World, WITH the Planet, and FROM the Whole - TU! ))smiles
The World, The Planet, The Whole for environmental entrepreneurs - looking forward to what is unfolding!
Well what can I say, there is always a light bulb moment in your videos. Loved every minute. Thank you! xx
oh, that makes me so happy!
Amazing content Sunny, really looking forward to implementing a lot of your ideas. Many thanks.
Great to hear!
Very instructive and useful session...Spot on with your analysis as well IMO...Thanks much...👍😎👍
thank you so much!
Great video. I made one video as a project which had a digital product for fun and I made almost £500 in six months. It had inspired me to properly go for it and actually put some work in and imagine what can be done !
That is awesome! The sky is the limit. -Stevie #TeamSunny
I love that you separated entrepreneur from influencer, it's a completely different mindset. It's not about me, it's about the resolution.
Hay Sunny. I'm Arye from Israel. following you for years & love your content! this concept that you don't have to be an entertainer in order to reach the right people is very liberating and suddenly makes it seem possible. My question is, if in my field of expertise there are two different crowds that I want to reach, should I have two different channels on you tube?
This I one of your best videos! Thanks.
Glad you liked it!
This is really, really helpful, Sunny-thank you!
You're so welcome!
I am always one of your 100% retention rates!! Thank you!
I tool Sunny's course and am very excited to finish my 8 plus intro videos for my online tailoringdesigner course for my youtube channel.
love it!
Glad to have found this channel. Great content!
Very informative and valuable content. Great going!
thanks so much. I transform traditional churches to online platforms by teaching them to integrate social media and ministry
That’s amazing! Helping traditional churches move online and integrate social media with ministry is such a valuable service. You're making a real difference by helping churches expand their reach and impact in the digital world. Keep up the great work! 🙌✨
Thank you so much, very helpful!!!
Glad to hear! You're welcome.
Thank you! This was so profound! I am an entrepreneur, not an influencer!
You're so welcome!
Blessings to u and the family ❤️
Love the H.O.T acronym! That was really helpful :)
This is so amazing! Thanks for all the valuable information I’ll definitely use it
Get crystal clear on WHO you're talking to and WHAT you want to be known for 💥💥💥
HECK YES
Great training Sunny; one thing I thought, for people who are just getting started & who don' t have any testimonials, the value they provide during the "meat" of the video content can bridge that "gap". Frank Kern is awesome at doing this too, so for anyone here who feels it's a catch22 - it *ain't* . You can engender authority from the high value you bring, and then later, once you *do* have genuine happy customers, you can add that to the mix as rocket fuel for the CTR, retention & flywheel effect.
NO! YOU ARE A SCAMBOT!
Just arrived from church service, prayed for some guidance and while going home I was already thinking what i would do to sell my course. Ah! Search youtube of course use keywords "how to make a video sell a course" "a webinar for online course youtube" "record zoom meeting" "writing a script" and all... Then poof! (Eureka moment): you have to look from the lens of an entrepreneur instead of a creator. Your video for the days is exactly what I was looking for. Spooky. Is youtube mind reading? Haha. Thanks, Sunny, for this wonderfully thought content as always.
HAHA! heck yes!
Omg, comment, comment, comment!!!! Lol I love your content ❤❤❤❤
Glad to hear it's been helpful!
Did help me get a little more clarity, thanks!
Love your videos Sunny, always so motivating and I'm learning a LOT. Thanx a bunch! 😍
love it! What was your biggest takeaway, Alice?
@@SunnyLenarduzzi I've been wondering HOW i could build up my youtube videoes, and with your system this was probably the biggest takeaway. Thank you so much. And also, I'ts just sometimes nice to be reminded that I'm on the right track, specially when I'm new with youtube and really need to understand the platform, SEO and everything else. Hehe, love to follow you and be inspired! 😍😍
The video structure was super helpful because it said the video up for retention 🎉
Creator and a Entrepeneur good reminder thanx
Sunny is rocking... Always!
appreciate you!
I love this ♥️ so helpful!
OMG I was literally just starting to plan my course. Girl you came at the right time xx
So glad to hear that! Definitely check out my Free Masterclass at www.workwithsunny.com as I think you'll find this helpful
Great information. Very clearly explained. Will try it.
You got it!
Sunny, that was brilliant &what I have been waiting for, everything was perfect & yes please I want to work with you, I already have courses but know I will have to put them on videos so lets work together please ,Blessings
That was really useful - I think I've been doing it all wrong, worrying about view numbers and subs. Since I never go my hockey stick, I should just start focusing on making sure the content is fitting the AVATAR well....thats the hard part
Absolutely! Just think about what your ideal avatar is struggling with and searching for an answer about ... then make the video that answers that!