FBTB 2023: Ellen Lupton - Storytelling and Visual Design

Storytelling and Visual Design
Storytelling builds connections through action, point of view, and movement through time and space. It may be evident that stories drive mediums like novels, plays, and Netflix - but what about visual design?
In her FBTB talk “Storytelling and Visual Design”, Ellen Lupton will show how people actively experience a graphic illustration, a workflow, or a retail environment. And she will teach us how concepts such as the narrative arc, the hero's journey, and the rule of the threes encourage emotional responses.
More at: frombusinesstobuttons.com/

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Three Act story structure is a western and European structure, it is interesting the missing of the more than three acts and different story telling pattern in East Asia story telling for example