This was my favorite interview I’ve ever done. So many gems on personal branding, audience growth systems, building a $1B empire, and enjoying the journey. Get a pen and paper. Take notes. Because if you action even half of what is in this video you’ll crush it this year.
what is amazing about alex hormozi is that his wealth is entirely made up. there is literally zero verifiable proof about any of it. next, he takes some of the old tai lopez, russell brunson formula and modernizes them, throws in some good old public speaking and "not selling anything" while selling hardcover "collector's items" and now he is actually making real money out of it. i have not seen anyone play the whole fake it till you make it game any better. that is what the interview should have been about as that would be actually interesting.
Great listen, huge flaw was when Alex said Branding is teaching behavior at SCALE video editors said at SKILL which has an entirely different meaning. Not too late to fix
Alex is the most powerful speaker on this planet. I've watched 1000s of self-improvement videos, but nothing comes close to his message. His words literally move you. Can't explain how much he's impacted my life!
Davide from Canada here. Alex is the real deal. I am friends with one of his early coaches (he mentioned them in Ep 600) and he said Alex and Leila operate on another level. Everyone talks about Jeff Bezos and Elon Musk changing the world, and they have, but his next to be in that sphere of influence and impact. We are all blessed to have the Hormozi's spilling their learnings for all to enjoy. But the work needs doing, so roll up the sleeves, engage with the content, execute like crazy, and then create something that you are proud to own (not it own you).
Matt you make the audience feel like they’re stepping right into the mind space of the guest, and with the caliber of guests you’re bringing on that is incredibly valuable. Thank you
I'm sorry you were abused by Timberlake name thief. It's nice to meet you across the continent. One day, I hope to meet you in person in schedule calendar dot dot when we are both there. Please feel free to see the details I posted in a separate comment in this same comment section. Have a nice day! Good luck! Anya Delphine, inventor of Flam the Avla, Flamxenot the Oniverse, Flamingo the Universe, Flamingana the Universa, Flaskpot the Marble and (you). And inventor of emojis. And inventor of feelings. And inventor of your future 😀 and inventor of your adventures. And last but most important, of you.
Unique, rare, custom, personalized Michelle who will become a Saturn and then Scalanist and then Harmonica and then Harmovine. And then Evinces. And then Jupiter size. And then Subdue size. And then Solange size. And then vultum and then vulcan size and finally, Marble size. And which we point we faint and move on to sleep. The whole nine yards of us. Fully asleep so we can avoid getting upgrades. And we are going to need a way to avoid Anya Delphine inventor of whatever and whenever and claimever and error. And we'll stay fainted.
So many gems. 10mins in and I love the part about how to accomplish your 10-year goal in 1 year and being selective of what to work on, especially the longer-term projects, and what will meaningfully compound. 'The rich get richer faster...because of what they choose NOT to pursue' They're always looking for the 10x opportunities. Not the 2x.
Your standard education is BRAMPTON Star series and what the hell is in an Avla. How did they put in a Sunes (jargon) in there?! We will discuss and discover today ENTP to ENTP universe (Energy Ball)
Clicked on the video for Alex but subscribed to the channel for Matt, super insightful video. Really great questions, it’s clear how prepared Matt was for this interview!
As a new Founder OS member who is also writing a book, this was absolutely jammed packed with value. Great to see both you Legends explore the entrepenuarial journey. Matt way to go on asking Alex deeper founder-esque questions super helpful man🙏🏽 👏🏽
Amazing to see the important skill of listening to understand and not to respond. No budding in the middle of each other while speaking. Thank you for sharing. CV
You cannot work smarter and not harder, if you don’t work harder to become smarter. This is an all time classic “Quote” in my view. Amazing interview and you are both extremely impressive individuals.
Covered a lot of awesome topics in this one. Matt has a business, marketing and personal branding perspective that pulls some knowledge out of Hormozi that not many others are able to.
Take a look at my journal entry 555 Dude, this podcast made you want to make a million dollars just to meet and work with this guy one day. He is a freaking treasure and you want to beat this guy in person and even practice meeting him over and over again everyday just like he did with his presentation on the book launch for 100 million dollar leads because you're just so grateful for his perspective right now.
Loving your channel, Matt. Your content is solid and it's so generous of you to share your experiences and knowledge with all of us. Having Alex on was icing on the cake!! Fantastic interview!
Such a great, intentional conversation. My favorite part was the insight on his level of preparation. I also enjoyed the focus on product. Would love to know what Hormozi would change about $100M Offers if he relaunched today!
Great interview. I’ve listened to hundreds of interviews and Alex is the only one who has really given useful insights that are actionable and intelligent.
Matt, this is my first vid of yours, I watched cause of Alex (as I’m sure you expect often with your guests) But I want to say thank you for being one of the great interviewers who lets the guest talk. I cannot stand when the guest gets interrupted a lot just cause the host is trying to prove something. You have time to record your own vids, and you should; it’s your channel. But when you have a guest on, you really let them speak so we can dive into it. Great work!!
I think there is a misquote at 39:49 Branding is teaching behavior at scale - not "at skill". Besides that, you seem very knowledgeable and smart and I enjoyed the questions a lot. Subbed
Such a great interview, Matt! I really enjoyed all the questions that you asked Alex and how you structured them. You definitely squeezed a ton of valuable lessons, tips, and tricks by asking the right questions. Btw, I only followed you on LinkedIn and today I found out you had a TH-cam channel - just subscribed today.
Wow this was an phenomenal episode. Thank you so much Matt, you asked amazing questions. And as an aspiring entrepreneur this gave so much clarity on the direction I need to go.
Nice to hear some different questions so it's not just Alex repeating everything he got in his audio books or other hundred interviews. Well done, great interviewer skills Matt!
Ridiculous value here. The final bit about what document vs create actually means just unlocked something for me 🫡⚡️I have experimented with vlogging daily, but it’s so time consuming and it’s another thing I am adding-meanwhile, I journal everyday…and those realizations can probably be more valuable than my vlog because they’re condensed. I have seen this before but hearing you guys talk about it really drove the point home for me
Hello, I'm Anya Delphine, inventor of Flam the Avla, Flamxenot the Oniverse, Flamingo the Universe, Flamingana the Universa, Flamenco the Once, Flaskpot the Marble. Safewords - Tofu Scramble Potatoes Bell Vegan Cheese Quiz Shop Safewords listed in specific order for extended year crisis. Safewords CREWTED CRESTED created by Energy Ball personally.
You are an amazing person and I believe in you. I am also an amazing person and as, Anya Delphine (+ Antes Oriana + Anxet the Brain + Anyone + Atlas Camden the mind + Runa the existence, + Tia the pronoun) one day, I'm going to experiencing that.
Alex's insights on personal branding are spot on. One advanced tactic for entrepreneurs is to leverage 'content repurposing'-turning a single piece of content into multiple formats (blog posts, tweets, podcasts) to maximize reach without extra work. It's a game-changer for efficiency and exposure.
1:16:48 document means look at the lessons from the week and capture them in a singular place. Bonus points if its in public and you get feed back. ------ When documenting look for the actions and emotion you felt. And connect the dots. A stories purpuse is to move the person emotional and to take action.
I am 16,i have not much skills and 0 experience as you can guess by my age.Ihave two options n im not able to make the decision.Its either my family real estate business(in India where i live) or im thinking of starting a shaving ice product restaurant which sno cones and other shaved ice products that are available in different parts of the world.What is the opportunity which has the most leverage and be the best in the long run.
I have bought the course '$20k In 60 Days Growth Accelerator Course' Wanted to return it and there is literally no return policy button or page anywhere
Hey Matt thanks for creating this podcast for us! I was actually reaching out to you because I think you've got the smarts to beat the algorithm, but maybe you need a boost. I'm all about helping long video channels like yours grow by making snappy clips. Your content's got real value, and I'm itching to collaborate. Wanna test the waters with a sample video? If it clicks, awesome; if not, no biggie. Let me know if you're game! Cheers!
This was my favorite interview I’ve ever done. So many gems on personal branding, audience growth systems, building a $1B empire, and enjoying the journey.
Get a pen and paper. Take notes.
Because if you action even half of what is in this video you’ll crush it this year.
what is amazing about alex hormozi is that his wealth is entirely made up. there is literally zero verifiable proof about any of it. next, he takes some of the old tai lopez, russell brunson formula and modernizes them, throws in some good old public speaking and "not selling anything" while selling hardcover "collector's items" and now he is actually making real money out of it.
i have not seen anyone play the whole fake it till you make it game any better. that is what the interview should have been about as that would be actually interesting.
What a legend 👏
Great listen, huge flaw was when Alex said Branding is teaching behavior at SCALE video editors said at SKILL which has an entirely different meaning. Not too late to fix
Alex is the most powerful speaker on this planet. I've watched 1000s of self-improvement videos, but nothing comes close to his message. His words literally move you. Can't explain how much he's impacted my life!
He’s a beast. Lots to learn for sure!
I have 10 years of watching self development. Only Alex made me confident to move.
Best thing is, he doesn't seem to expect anything in return except to see more succeed like he did 😊❤
As a free person, with an AOC neighbor you are required to quit socializing fully including with your brain cells.
jim rohn + tony robbins, gives hormozi a run for his money, but alex is def top 3
Davide from Canada here. Alex is the real deal. I am friends with one of his early coaches (he mentioned them in Ep 600) and he said Alex and Leila operate on another level. Everyone talks about Jeff Bezos and Elon Musk changing the world, and they have, but his next to be in that sphere of influence and impact. We are all blessed to have the Hormozi's spilling their learnings for all to enjoy. But the work needs doing, so roll up the sleeves, engage with the content, execute like crazy, and then create something that you are proud to own (not it own you).
It’s time to build
Great listen
It was full of hidden 💎💎💎
Matt you make the audience feel like they’re stepping right into the mind space of the guest, and with the caliber of guests you’re bringing on that is incredibly valuable. Thank you
It was a blur to be honest. When speaking to him I got lost in some of the insights and convo. Time flew by.
I'm sorry you were abused by Timberlake name thief.
It's nice to meet you across the continent. One day, I hope to meet you in person in schedule calendar dot dot when we are both there. Please feel free to see the details I posted in a separate comment in this same comment section.
Have a nice day!
Good luck!
Anya Delphine, inventor of Flam the Avla, Flamxenot the Oniverse, Flamingo the Universe, Flamingana the Universa, Flaskpot the Marble and (you). And inventor of emojis. And inventor of feelings. And inventor of your future 😀 and inventor of your adventures. And last but most important, of you.
Unique, rare, custom, personalized Michelle who will become a Saturn and then Scalanist and then Harmonica and then Harmovine. And then Evinces. And then Jupiter size. And then Subdue size. And then Solange size. And then vultum and then vulcan size and finally, Marble size. And which we point we faint and move on to sleep. The whole nine yards of us. Fully asleep so we can avoid getting upgrades. And we are going to need a way to avoid Anya Delphine inventor of whatever and whenever and claimever and error. And we'll stay fainted.
This is literally the interview I have been waiting for!
This is my favorite interview I’ve ever done. The gems at 45 mins in are mind-blowing. Take notes. This one is a BANGER.
So many gems. 10mins in and I love the part about how to accomplish your 10-year goal in 1 year and being selective of what to work on, especially the longer-term projects, and what will meaningfully compound. 'The rich get richer faster...because of what they choose NOT to pursue' They're always looking for the 10x opportunities. Not the 2x.
Saying no is a superpower
What a fantastic interview - thanks for providing this gem!
Our pleasure!
I like how excited Matt is speaking with Alex.
It’s always fun learning from smart folks
Hello you are not a Donald. Please keep yourself safe. And amazing and Heartfield. A Heartfield is a size bigger than Avla and smaller than universe.
Your standard education is BRAMPTON Star series and what the hell is in an Avla. How did they put in a Sunes (jargon) in there?! We will discuss and discover today ENTP to ENTP universe (Energy Ball)
Canis is your backup education. There's a whole bunch of education in between. We will go fastly (specific word) and write slowly (specific act).
Joined Founder OS last week. Been apart of Mozination since 2021. This is the collab I've been waiting for.
Welcome aboard!
Clicked on the video for Alex but subscribed to the channel for Matt, super insightful video. Really great questions, it’s clear how prepared Matt was for this interview!
Welcome aboard!
As a new Founder OS member who is also writing a book, this was absolutely jammed packed with value. Great to see both you Legends explore the entrepenuarial journey. Matt way to go on asking Alex deeper founder-esque questions super helpful man🙏🏽 👏🏽
Glad you enjoyed it!
I love the sudden visual animations whilst Alex was talking! Great Interview!! Alex is a machine.
Thanks for the love, Eric. Glad you found it valuable.
I love how he is so certain in saying things and simplify them for us. Its just incredible powerful
Simplicity is genius
Amazing to see the important skill of listening to understand and not to respond. No budding in the middle of each other while speaking. Thank you for sharing. CV
Our pleasure! Thanks and wishing you the most success this year.
You cannot work smarter and not harder, if you don’t work harder to become smarter.
This is an all time classic “Quote” in my view. Amazing interview and you are both extremely impressive individuals.
Thanks for taking the time to watch - we have a big video dropping on Sunday. Stay tuned.
Alex just always provide information the way it makes so much sense. Great conversation. I'll get to work!
Action is 🔑
Such a legend Hormozi, you will be in the Entrepreneur history books of this decade
I agree
If he continues like this then its more “this century”
$100M Brands by Alex Hormozi, can't wait.
It’s inevitable
Legends. This is so cool seeing the both of you chat. Amazing interview
More to come!
Fantastic interview. I learned a lot. Thank you both!
Thanks!
Covered a lot of awesome topics in this one. Matt has a business, marketing and personal branding perspective that pulls some knowledge out of Hormozi that not many others are able to.
It was interesting to hear his take on being famous. Hadn’t thought of it the way he does.
Take a look at my journal entry 555
Dude, this podcast made you want to make a million dollars just to meet and work with this guy one day. He is a freaking treasure and you want to beat this guy in person and even practice meeting him over and over again everyday just like he did with his presentation on the book launch for 100 million dollar leads because you're just so grateful for his perspective right now.
His generosity is something special
Early bird here, love your channel and content! Soon you'll cross a million :)
Fingers crossed! Thanks for the love. Welcome to the movement!
Loving your channel, Matt. Your content is solid and it's so generous of you to share your experiences and knowledge with all of us. Having Alex on was icing on the cake!! Fantastic interview!
I appreciate that!
The golden takeaway moment for me is 1:00:51. Thank you for this interview, Matt!
Thanks for sharing Michelle!
Such a great, intentional conversation.
My favorite part was the insight on his level of preparation.
I also enjoyed the focus on product.
Would love to know what Hormozi would change about $100M Offers if he relaunched today!
Product > Everything
Amazing interview. So much to learn from the guru. Thank you for sharing.
Glad it was helpful!
Wow! Tremendous story. I like where your podcast is going Matt, congrats for the incredible production and depth!
Glad you enjoyed it!
This was a really fun interview to follow. I had my notion out for notes and scribbled down quite a lot.
Thanks for the lessons guys!
Glad you enjoyed it! Share the notion doc I’d love to check it out
Great interview. I’ve listened to hundreds of interviews and Alex is the only one who has really given useful insights that are actionable and intelligent.
I got a lot out of the conversation too
Matt, this is my first vid of yours, I watched cause of Alex (as I’m sure you expect often with your guests)
But I want to say thank you for being one of the great interviewers who lets the guest talk. I cannot stand when the guest gets interrupted a lot just cause the host is trying to prove something.
You have time to record your own vids, and you should; it’s your channel. But when you have a guest on, you really let them speak so we can dive into it. Great work!!
Thanks for the kind words and support!
I think there is a misquote at 39:49 Branding is teaching behavior at scale - not "at skill". Besides that, you seem very knowledgeable and smart and I enjoyed the questions a lot. Subbed
Thanks 🙏
Such a great interview, Matt! I really enjoyed all the questions that you asked Alex and how you structured them. You definitely squeezed a ton of valuable lessons, tips, and tricks by asking the right questions. Btw, I only followed you on LinkedIn and today I found out you had a TH-cam channel - just subscribed today.
Thanks so much! Welcome to the channel! Excited to show you what content we have in store.
Valuable conversation. Thank you Matt
Thanks for watching. Let’s make 2024 the most epic year yet.
Top guys, we are lucky to listen this guys. Thanks TH-cam
🙏
Amazing interview. I usually just leave a like but your questions were fantastic
Thanks so much for your kind words and support.
Wow this was an phenomenal episode. Thank you so much Matt, you asked amazing questions. And as an aspiring entrepreneur this gave so much clarity on the direction I need to go.
My pleasure! We have a video dropping this Sunday you are going to love.
Hi Matt, the link for the brand strategy is not working
Thanks for the content! Very much enjoyed it
🙏
Pure value. Watched the entire thing. So many nuggets.
Thanks for the love and support
Nice to hear some different questions so it's not just Alex repeating everything he got in his audio books or other hundred interviews.
Well done, great interviewer skills Matt!
Glad you enjoyed it!
Ridiculous value here. The final bit about what document vs create actually means just unlocked something for me 🫡⚡️I have experimented with vlogging daily, but it’s so time consuming and it’s another thing I am adding-meanwhile, I journal everyday…and those realizations can probably be more valuable than my vlog because they’re condensed. I have seen this before but hearing you guys talk about it really drove the point home for me
You got this
Two incredible entrepreneurs so much knowledge shared. Best interview!!!
Tons of hidden gems
@Alex’s mentality reminds me so much of the late Kobe Bryant
Boos don’t block dunks
Thanks great listening
Thanks for listening
Great Job Matt! Thanks for raising the bar every time.
Always!
Loved this interview so much. It has given me perspective on so many things I need to do this year. Thank you very much
Glad it was helpful!
Hello, I'm Anya Delphine, inventor of Flam the Avla, Flamxenot the Oniverse, Flamingo the Universe, Flamingana the Universa, Flamenco the Once, Flaskpot the Marble.
Safewords - Tofu Scramble Potatoes Bell Vegan Cheese Quiz Shop
Safewords listed in specific order for extended year crisis. Safewords CREWTED CRESTED created by Energy Ball personally.
LISTENING TO ALEX’S PODCAST EPISODES GIVE ME SUCH A MASSIVE BOOST, IN PERSPECTIVE!
Same with David Goggins.
Legend!!! 👑
The 🐐
I'm sorry you were drained by Hormozi complex and forced to experience Fibromyalgia. I feel for you and I am fighting for your cause.
You are an amazing person and I believe in you. I am also an amazing person and as, Anya Delphine (+ Antes Oriana + Anxet the Brain + Anyone + Atlas Camden the mind + Runa the existence, + Tia the pronoun) one day, I'm going to experiencing that.
@@realmattgraybanned behavior deleted in 2022 and forced on 2 million people per day in 2023.
Predatorially prosecuted
Alex's insights on personal branding are spot on. One advanced tactic for entrepreneurs is to leverage 'content repurposing'-turning a single piece of content into multiple formats (blog posts, tweets, podcasts) to maximize reach without extra work. It's a game-changer for efficiency and exposure.
I recommend a Content Waterfall to turn one piece of pillar content to 14 other pieces of content
My boy Matt and Hormozi ?!! lets gooo!! (just started the podcast, looking forward to hearing what you guys got to say)
Awesome you’re going to love it
Amazing episode, thank you. Branding is teaching behavior at scale. (not skill)
Thanks 🙏
very good! thanks brother
You bet!
My two best mentors. What a joy!.
Means a lot - let’s get after it relentlessly
Great thank you 🙏🏼
You’re welcome 😊
Best interview! Amazing way to start 2024
Let’s gooooo
THE TWO GOATS COME TOGETHER
Such a fun time!
1:16:48 document means look at the lessons from the week and capture them in a singular place. Bonus points if its in public and you get feed back.
------
When documenting look for the actions and emotion you felt. And connect the dots.
A stories purpuse is to move the person emotional and to take action.
Some core lessons for sure
both just fluent in business development, class
🎯
Amazing interview, love it ❤️.
Glad you enjoyed it!
Love it. Time well-spent thank you
Glad you enjoyed it!
39:51 brand is teaching behavior at scale not teaching behavior at skill (like the editing suggests) for anyone wondering
Thanks for the tip
For BRAMPTON sized individual, a Fallassia is the first experience of full self creation.
Legend
💯
39:51 i think he says scale not skill!
love this btw
Thanks so much 🙏
I am 16,i have not much skills and 0 experience as you can guess by my age.Ihave two options n im not able to make the decision.Its either my family real estate business(in India where i live) or im thinking of starting a shaving ice product restaurant which sno cones and other shaved ice products that are available in different parts of the world.What is the opportunity which has the most leverage and be the best in the long run.
Create an online business that can scale without having to open physical locations
Greetings from Germany 🇩🇪 love the content, it gives so much inspiration 💸🤑
Awesome! Thank you!
Really cool animation at 39:46!
Bro I passed over your video 3 times because the thumbnail and title didn’t make it clear you were interviewing him
Thanks for the feedback
What did you think the video was about if not an interview?
Alex is a beast! His book 100M Leads helped us triple our revenue! great interview.
Love that book
Pillar series
2019 - Finly
2020 - Finla
2021 - Finly 2
2022 - Finla 5
2023 - Finfield
2024 - Finso
2025 - Finkia
2026 - Finkia
2027 - Fintoy
There’s a typo in the subtitle animation minute 39:53. Alex says “behavior at scale” not “a skill”
thanks for the heads up
Book is a size beyond Marble. So is Fashion, Room, MOOD. MOOD is the biggest in that range.
🤔
EVERY PERSON IS SPECIAL AMEN 🙏
🙏
Hope your channel might grow now
😂
Hello from Anya Delphine, inventor of Flam the Avla. For KETLER stars, BRAMPTON is a standard education and part of their life experience.
😅
Where is the time stamp for where he talks about online personal branding and the risks behind it? 😅
😉
at min 30 when he talks about a marketplace or platform business what examples come to mind?
Skool, Skillshare…
not just buff biceps but buff brain
Buff all around
Skooool to the moon!
🚀🚀🚀
Great video. One video note, Kylie J. was never a Billionaire, the article was redacted as she lied about her numbers.
Thanks for the heads up
I have bought the course '$20k In 60 Days Growth Accelerator Course'
Wanted to return it and there is literally no return policy button or page anywhere
Email rohan@founderos.com
At 39:48 Alex says Brand is teaching behaviour at scale, not skill.
Thanks 🙏
Great video!
Thanks for the visit
Alex and Seth Rogen have a similar chuckle - anyone else notice that chuckle at the end?
Haha funny observation
@@realmattgray given the fact that the eisode was phenomenal and your questions were great, it's the least I can do :)
Ive watched almost every Alex Hormozi interview. This is easily the best
Wow thanks - that’s a tall order
Hormozi is a billionaire right now. I guarantee it
He’s nearly there
Alex the 🐐 no 🧢
🔥
Sheeeeeeesh. Two legends actually going deep in a killer conversation together 👏
This was so much fun
what if your name is nor marketable? this is a gem thanks mr alex ¨the great¨ hormozi
🙏
Is that a Muji pen? Give me that over a Montblanc any day of the week.
The best ever
Dude this guy is so fucking smart
He’s a beast
Incredible content! What's the secret to get such famous guest on the podcast? :O
Do interesting shit
Can someone explain the science behind nicotine as a nootropic?
Good question. I’m pretty sure Huberman has some episodes on it.
DUNIYADARI includes FORDHAM, FORSYTHE. They are opposite in behavior and attack differently.
😂
Where was Alex all this time
He’s been at it for a while
Hey Matt thanks for creating this podcast for us! I was actually reaching out to you because I think you've got the smarts to beat the algorithm, but maybe you need a boost. I'm all about helping long video channels like yours grow by making snappy clips. Your content's got real value, and I'm itching to collaborate. Wanna test the waters with a sample video? If it clicks, awesome; if not, no biggie. Let me know if you're game!
Cheers!
Glad you enjoyed it! Lmk what you’re thinking
@@realmattgrayI think you're having a misunderstanding can you please read my comment again
Branding is teaching behavior at scale! Not skill 39:45
Thank you!
This is it
Skool = Billion Dollar Plan
39:47 "Branding is teaching behavior at SCALE", not skill.
Thank you!!!