How to Rank in Google SGE (Search Generative Experience)
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- เผยแพร่เมื่อ 9 ก.ค. 2024
- ⚠️ SGE is LIVE with a new name - AI Overviews!! ⚠️ Learn how to rank in them 👉 • How to Rank in Google’...
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Wow.
Do we have something for you today.
Something that very few people in the world know how to do.
Something that (to our knowledge) no one has shared publicly yet.
This is big.
Today I’m going to show you how to rank in Google’s AI search engine, SGE.
⏱️Timestamps
00:00 - What is SGE?
03:00 - How to Rank in SGE
🔗 Mentioned Links / Resources
SHEIN’s Digital Marketing Strategy - exposureninja.com/blog/shein-...
How to Rank in Google’s Search Generative Experience (SGE) - exposureninja.com/blog/how-to...
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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
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#ExposureNinja #SGE #SEO
SGE: The Future of Search ➡ exposureninja.com/future-of-search/
Read "How to Rank in Google SGE (Search Generative Experience): exposureninja.com/blog/how-to-rank-search-generative-experience/
One thing I've noticed is the links in the carousel are the same links in the dropdown section in the content of the SGE result. Every single time (at least in my exercises). So if you own real estate in the carousel, you will be featured as corroborative link in the answer itself.
Love your videos!
Yes, the carousel is usually an aggregation of all the individual reference links
Brilliant work! Thank you soo much for this.
You're very welcome!
This is gold. Thank you very much
You're very welcome!
Looking at the techniques you're using to get posted in SGE, it seems to me like SGE will be a tremendous step BACKWARDS in finding the best content for searchers. Your techniques seem almost better suited to finding content that's easier for Google's AI to figure out how to rewrite than finding the best content for humans.
I find nothing in the new techniques that appears to give Google any specific insights into finding the BEST content.
Completely agree.
What we didn't discuss in this video is the implication of these techniques becoming widespread:
1. Encouraging a regurgitation cycle, where publishers copy AI answers to feed back into the AI. Google claims/aims to reward 'experience', but SGE does not appear designed to reward unique perspectives
2. Rewarding short, highly optimised 'written for search' content. Spammers will figure out they can build a workflow which scrapes Google SGE answers, writes dozens of long-tail 'corroborating' articles. If you're publishing 10k articles, you can 'win' with a 95% failure rate, so long as you're picking up enough rankings
3. This may then influence user behaviour. If users are trained to ignore ranked SGE content because it's garbage, the value of being linked to will diminish.
One possible saving factor here is that it's much harder to get content SGE ranked if it's NOT already ranking on Google. We can then hope that G's regular algo filters the auto-generated thin garbage enough that those who try to spam their way to the top don't even get a look in.
Another possibility is that Google hits back with SGE ranking updates to change what is rewarded.
First-rate advice as ever Tim .... thanks for all you do.
Any time 🫡
Thank you for the video! I've been following your SGE-focused content and playing around with SGE results for my website as well. I used similar methods and noted similar observations, so it's great to know I was heading in the right direction! Looking forward to seeing when SGE comes out in Europe and where it takes us 😁
That's superb news! Absolutely BUZZING to read that 😄
Sir if you don't mind, Can you guide me for my new website. My website not getting organic traffic. Please give me your personal contact and guide me for boosting my career
Woah... this is huge. I'm in the early stages of developing my digital marketing agency here in Houston, and this offers me a great chance to leap frog other folks. I'm thinking that I can use the SGE techniques you show here to get some pages of my own site ranked to the front page of Google quickly, which I can then showcase to potential new clients... Awesome stuff!
Yes! Glad you like it, this is potentially a great time to be an SEO - most agencies don't seem to know SGE exists, let alone how to rank for it. Go forth!
🙌🙌 @@ExposureNinja
Thanks for this info, heads spinning but its really helpful
Glad it was helpful!
Thanks so much - really helpful
Glad it was helpful!
Very good, thanks!
My pleasure!
Great info thanks, do you know how this might work for job search and their google for jobs service?
I don't have much experience SEO. Is it possible to jumpstart in learning SGE techniques if i have a basic understanding of on page SEO ?
Thanks for sharing!
Thanks for watching!
Such a great video.
Loved your point at the end as well. What they are doing is almost plagiarism by pulling information verbatim. They've already dealt with plenty of litigation in 2023 with more to come.
Excellent content
Glad you think so!
Thank you
You're welcome
This guy is absolutely brilliant and so ahead of the curve. He must open some sort of tutorial course on Udemy. So good at explaining concepts and offering unique perspectives. Found him today through his 2024 SEO video and subscribed to the channel. So informative and unique. More power and clients to you. And more information and knowledge to us folks. Cheers!
You're far too kind!
Thank you, guys! SGE killed organic traffic, but SEO still exists.
You know, I think it'll definitely MASSIVELY impact organic traffic, but I think there'll still be a lot of highly-qualified traffic coming through. It'll just take great marketers to make sure that happens 💪
@@ExposureNinja Hope so, but in my humble opinion, SEO is becoming just a component of the larger marketing game. Previously, SEO could be seen as an independent traffic source, but now it's only an informative part of the marketing strategy. Sales will come from direct interactions with clients (social media, remarketing, retargeting, etc.).
This is cool but every source i'm seeing is saying that Google has not confirmed and doesn't have a plan for rollout. Where are we seeing that this is a for sure thing?
In Dubai, I searched what is page title and meta description, your website is in the featured snippet. I have not searched your website or name previously. By the way, thanks for the video
Super interesting, thank you!
Awesome
Glad you enjoyed the video! Do you feel prepared for SGE?
Nice vid thanks, could you lower the audio possible? The ssss is so piercing .
Thanks for sharing the insights. Basically, the method appears to be very simple - they want a short summary of the article on top of the page instead of at the end of it.
I suppose it will lead to dozens of similar answers made by the “summarize” feature in AI writers for all blog posts and, probably, nothing will change that much as all players have the same toolset. Google may prefer more authoritative websites to be featured since they’ll have to adjust the current algorithm as it’s too simple at the moment.
Long tail kw article spamming may work for some time though.
Yes, exactly.
One thing we've been wondering is whether there will be an incumbent advantage though. As a parallel, our observation is that many of the sites that benefited from the days of exact match domains retained their rankings, as there wasn't sufficient justification (presumably via user metrics like CTR) to replace them following EMD updates.
It will be interesting to see whether SGE rankings are 'sticky'. i.e. if a lower authority site steals SGE ranking from a site that was ranking in the carousel, will this lower authority site maintain that SGE ranking once the site that has been knocked off ALSO added an SGE-targeted summary?
where'd you get those shiny eye frames?
RayBan 😄
If traffic dumps after SGE, Google's out money on top of legal fees. Ad revenue from the Google Display Network was their 2nd biggest source of revenue, even more than TH-cam ads. If traffic goes down, it's going to hit their pockets pretty deep. I have to believe they've thought of this and are working on a solution to ensure that traffic doesn't die.
An excellent point. This will be when we find out how connected the different Google departments are... There must be tensions between display team and search team already, given search's repeated devaluing of ad-heavy sites though
Display network is metamorphosing in performance max campaigns just for that, to link all Google seamless experience
re no fault divorce... were there any optimised points of of placement for key search terms that SGE favors?
Hey buddy, not sure what you mean about 'points of placement'?
@@ExposureNinja for example url wording, titles, body text placement of keywords
My question is: Is it worth ranking in the SGE panel? Does that even get clicks or do people just get their answer from the plagiarized AI summary?
If you check my latest video you'll see that Google is claiming that people are getting more clicks, but also longer time on sites
imagine the disappoint when SGE only draws from paid ads when it's released.
hahahaha
Do you work with US companies?
Some of our best work is for US-based businesses. In fact, we just earned some new SGE wins for our one of our US clients yesterday. Send us your website and we'll see what we can do for you: exposureninja.com/review/
This honestly looks terrible for search experience. Same authority websites ranking again with 0 fresh insight into the topics