Comparing Apple’s marketing to a magic trick and referencing the prestige was genius! ‘It’s not enough to make something disappear… you have to bring it back” Like magsafe and lots of other features they removed just to bring back. What they do is very close to a mass hypnotism
@@damiadeniji It could be that your background music is too loud and making it hard to understand what you are saying. So you might have 20000 people start to watch your video but most of the did not watch the video until the end. TH-cam only counts complete viewing of a video and not partial viewing. Background music on videos is a media gimmick. If I have to watch a video with useful information and it have music I never watch it to the end because most of the time the music just gets in the way and I lose interst before the video ends because the narrator has probably been repeating what they said about 2 minutes ago over and over. With the music drowning out most of the narration most people are glad to hear what they miss heard 2 minutes ago while most people just find another video on the same topic that has no music competing with the narration.
Agree... 18:9 crispy video & rounded corners.. and good voice.. I live in central England.. so could quickly detect your accent. There's an audio quality issue on one location .. but I'm turning the scrutiny to 11 😻 Only one thing to change ... Quit the Muzak... Use music or stings occasionally to enhance... BTW your video was in suggested I don't have 🍎 ... but your thumbnail got me... 'Intrigue' ... More videos please 🐈
Reasons why apple sucks 1. Preventing software downgrades for iphones when older ipsws/ios are no longer signed in on Itunes 2. Remotely disabling and bootlooping iphones on older ios forcing them to update and erase their phones. 3. Preventing newer backups from being restored on previous macos/ios versions. 4. Making Photos Libraries incompatible on different macos to force people to buy icloud to transfer their photos libraries to different macos. 5. Disabling older working versions of applications that use internet, then make newer versions only be compatible with latest versions of macos/ios to force users to update.
This video is based. The delivery, structure and deep insights into the topic and presentation is exceptional. As a long time Android head ,I love my freedom way too much tho, so I don't think apple will ever get me. The inconvenience and restrictions when using apple products is just too crazy for me to want to go through.
@@lemuelwonah7076 xr is good though, plus it's super cheap now. Also it's quite easy to see through every companies marketing style once you're used to businesses, but I honestly don't care, I just embrace technology as it is, it's pretty bad to obsess over a piece of tool
@@angeloa.lapizar8139here in my country (Brazil) people buy the a used iPhone 8+ with 64gb of storage for the same price as a brand new Galaxy S20 fe snapdragon with 128 gb of storage with one year of warranty if you think people in your country are dump imagine here.
@@leonidasmiglioriniplaster Honestly how is that possible when an iphone x can now be bought for 220usd, Samsung s20fe is actually 60$ more expensive than iphone x. But idk it could be more expensive in your country
@@angeloa.lapizar8139 in my country dump people pay values out of this world for used iphone in 2021 my sisters buy an iphone 11 for 850 dollars, the same price as an iphone 13 with the same storage in the US.
Congratulations, you discovered the “Johnny Harris” recipe. This is hands down one of the best “documentary” style videos I have seen in a long time. I am getting so tired of the typical boring voiceover videos with random stock footage cut together for the sake of having a video, it’s the one reason I primarily only watch Johnny Harris. You, my friend, have captured that recipe. Right from the first opening sequence, I knew this video was going to be different, and you did not disappoint. I was hooked from the first moment until the very end. Great job!! You got a like and subscribe from me!
Thank you for your kind words and thank you for the sub :) Johnny Harris is definitely one of my favorite TH-cam atm. His video style is amazing, and I’ve definitely taken a lot of influence from it whilst trying to add my own style. The only caveat is that it takes a lot of time to make videos like this, especially when one doesn’t have a team, but I’m still enjoying the process.
There is nothing to say about this video except how brilliant it is. everything from the flow to the structure to the topic and the fact you fully understand your biases towards keeping the apple products and try to minimise it. Wow. Fantastic video i am 100% subscribing and will love to see any more content you make if the quality remains this high.
Thank you Dami! Love what you share here...humans (most of us) are more concerned in tech but they are totally forgetting to grow themselves as person, professional, emotional, spiritual.
I bought a iPhone 14 Pro recently and it wasn’t because of luxury or “the wave” I just thought after a long run on android why not try something new. And I think it’s pretty good it isn’t anything major in my life. It’s not about any company it’s about knowing your limits and making good financial decisions
I agree I bought a 15PM recently for the same reason. Nothing wrong with buying Apple if you can pay for it in cash but the problem is poor people financing them pretending to be rich
Moved from Samsung to Apple as well. I was surprised by the stability of the iOS, compatibility and more than ever, the longer life of battery. The previous S22 ultra felt like 50% capacity after 1 year and a half, yet people tell me I chose it just because I want to be a snob, extremes are bad for each side people, brain washing goes both ways
@@ShowTimeHere just ask yourself if your happy with the decision you made not others because people can say whatever they want it’s your precpective that matters
This was such a well-made and edited video. You really went into critical, thinking, and made every talking point to easy to understand, and brought out deep emotions.
this video is extremely well made! i was super shocked when you (accurately!) started talking about cognitive biases as i had literally just learned about them in my psychology class a few days ago. good stuff! please keep them coming :)
Get a life dude. Apple doesn't monopolize a single product market. They don't make money selling your data, or by flashing ads at you. Their products are objectively superior to the competition with consistently high ratings by every consumer reporting agency. Apple makes money the old fashioned way: they earn it by making products worth paying a premium for.
Wow before I looked at sub count and the views I thought this was made by really popular channel , this is a very well made video and you definitely deserve more than this
This channel is primed to grow. Talented videographer at work. Was this made with Apple devices? Interesting perspective, as someone who started with Basic, Dos and now uses Linux, this is the first time I understood who Apple users are so loyal to the company.
Hi :) I’m glad you like the video. Yes, I used a MacBook to edit this video. I’d love to use a Windows laptop someday but I’m kinda stuck with Apple, mainly because of iCloud.
Hi :) I’m glad you like the video. Yes, I used a MacBook to edit this video. I’d love to use a Windows laptop someday but I’m kinda stuck with Apple, mainly because of iCloud.
This is a video I would expect from a channel with a million or more subs, and you have completely blown me away with your effort put in. Please keep doing what you're doing!
I just left Apple for Android and I don’t regret it at all…. It feels nice to be free from being locked down to a Device I can buy what I want when I want without needing to use Apple Pay or using Subscriptions services with my Phone Number from my carrier instead of tied to using Apple Pay…. The Multitasking is so much better… I love doing 3 things at once instead of 1 or 2 at a time! Never again Apple! Only thing i have left is my iPad Pro, which in November will be traded in for an Android Tablet as well! Great video Mate!
Amazing video! Market psychology is an interesting topic, and your take on and presentation of it are top class. Wish you all the best, I'll keep watching. Like others have already stated; you deserve a lot more subs and views, and I think they're headed your way.
This video is brilliant and I love apple products, after you experience the ecosystem it's tough to replicate that with another tech. Also always good to learn more about WHY you love something so much. Thank you for making more self aware about my relationship with Apple. Bravo Dami, can't wait to see the next one.
Thank you for understanding my feelings in this video XD. A few comments think this is an anti-Apple video, but, personally, by the time I finished making the video, I was more in awe than disgusted.
@@damiadeniji Yeah i didn't get any anti-apple vibes, what i saw was a fan that really enjoyed a product and wanted to dig deeper and understand the WHY behind that love. Keep up the great work Dami 💪
@Benjamin Jagun this is your biased ego talking, billions of people can get by without using apple. You may be brainwashed and that’s ok, It’s all subjective though
Things stop being so deep about phones when you just don't care. they say that apple users are brainwashed and can't escape the ecosystem, that they're trapped in a walled garden, when in reality it's just a tool and your life shouldn't revolve around a brand or product. Just use the phone for what you need and start focusing on what matters, not that hard.
Exactly. I stopped using my phone at all for a couple months as an experiment in high school. Never really started using it again after that. It just seemed so pointless. It’s just a tool. Now all those tech TH-camrs you can watch, it all seems laughable now: “the question is if you need the 120hz display of the pro? Me personally I do” - yeah for what? Taking pictures of your wife? Seriously people tech isn’t that deep, it’s just a tool. Same goes for cars and other stuff. If it’s fun, sure buy it, but don’t go think over every detail.
This is crazy good. I love the comparisons you draw to other things, like ancestors, because when you really think about it, it makes a lot more sense than just saying "it's stupid"
Bro this video is one of THE best I‘ve ever seen. I‘m a big Apple fanboy fs and I‘ll still continue using Apple products, but my brand loyalty and even dependency have been a concern of mine for a while now, especially when I catch myself defending Apple even when I‘m objectively wrong in certain regards. The algorithm really did a good job serving me this video in my feed. You definitely deserve to gain more followers on your channel so more people get to enjoy your videos. Keep up the work, because this is some high-quality content desperately needed in our consumerist society. Already forwarded the link to a friend of mine who I‘m sure is gonna enjoy it like I did👍🏻
I am a recovering upgrade addict. I used to update yearly, try every phone or most models of the phone and then sell them. I’ve had my current phone for a year and that’s the longest I’ve gone with a phone in several years. Trying to decide if I want and iPad now or wait on it. In truth, I don’t really need anything else. What a great video that really puts it into perspective. Thank you.
This is a masterpiece. Every bit of the video from information, visuals, background score, editing. Everything.! Definitely sharing this. 👍 I’m sure your channel is going to blow up soon.
I'm so sorry that so many people comment about how amazing your video is. Don't get me wrong, it's good, but it was so good it even overshadowed the topic and I find that many people don't even mention your subject in the comments. Meaning, if your video was an act by a magician (let's use your own metaphor here) it would have failed because people are talking more about the tricks, stings and secret motions than about the end result. Now, about the topic at hand because I won't be one of these people commenting about your editing skills instead of Apple: it's clear that the most devout Apple-sims are basically cult-members. They claim Apple is better without knowing the rest of the tech industry (like religious bigots tend to do), they don't know much about how technology work (Steve Jobs loved the word "Magic" -hint, hint- for a reason... don't look under the hood, kids, our laptops are powered my fairy dust) and won't even try something different. And as for devout Apple cultists: You DO have a choice. Everything Apple does exists somewhere else. There's nothing special about this one tech company (it's just one tech company after all). They didn't invent smartphones, the graphics interface, the mouse or touch-screens, even if they like to pretend they did. Try the competition, what do you have to lose? Also, have you noticed that people who are MORE tech-savvy tend to use Apple products LESS? What does that tell you?
Unfortunately this is lost on most people. I always roll my eyes whenever someone says(this video as well) that apple focuses on simplicity. There's so many examples of apple chosing the most frustrating implementation of a feature just so it only works within its walled garden (Bluetooth for file transfer, access to a file system, data sharing between apps, etc.), you necessarily have to be ignorant of the alternatives to think that Apple's way is the simplest way.
Blown away by this video mate. You make some highly educated and articulate observations. It makes me realise how lucky I am not to have bitten that poison apple.
I experienced a moment of personal insight while watching this very good video. When I was a kid, my parents got involved with a couple of brands of religion which I now see as cultish, and I was sent to a church school for several years. That immersion in religion and my exposure to True Believers during the formative years of my life left me with an unshakable conviction that all religions are delusional belief systems, and an acutely sensitive BS detector. This is why I've always felt a gut-level aversion to Apple.
I've been wondering whether to go all in on apple products or not, and this was my main consideration not to - getting locked into the ecosystem for good and ill. I'm wondering now, if it may serve me better to get a Samsung phone & tablet, and a strong pc desktop... but that multi-device integration definitely has its advantages. I've always been an android boy, with the exception of laptops, with my 2011 MacBook pro still serving me. The final aspect - there is a major inability to use a load of 3rd party apps, which really kills the vibe.
A little over a year ago, my current phone was going to go outdated because 3G was going to be switched off for the rise of 5G. As a solution to this my dad really wanted me to buy either his or my moms iPhone. I told him no... He brought up counter points to it saying "You'll love this phone", "it would work great for your TH-cam channel", "You don't need a SD card, you got apple cloud with unlimited data", "You'll be more secure on this phone than you would any other phone, I'd rather have Apple handle my data", and other dumb arguments like that. But with the fact that mom agreed and one of my older sisters agreed with this whom both use iPhones, I knew what I was getting into if I did buy that phone. After leaving 2 churches with cult like mentalities, I was not going to dive into a third. That's what Apple is, not a company, but the leader in one of the worst religions I've ever seen. There is no way, I'm going to join and then hastily ditch a third cult.
IDK man... here in Latin America, fandroids act that way. In fact, none of my classmates who use iPhones ever joked on us (maybe because we are equally poor). They even make jokes about how their phone was a _poor choice_ . But I get you. It isn't nice to own a product when there's lots of users who own the same product praising it.
@@VoidPaul97 exactly, i never was apple fan, got my first ipad as it was the best deal, have ipad for around 4 years, works like new, got iphone, going second year, works like new (androids lagged all the time for me), now i was looking for a laptop for studies, got macbook, because battery life is best in macbooks and speed is great too. So why not choose apple when it really does just work, i would choose any other brand if it just worked. (have windows quite powerfull laptop, great but its very heavy and battery doesnt last at all.... gotta carry a charger too, while my macbook charges with regular phone charger)
Truly great video, as an Apple user I understand and embody most, if not all, topics, issues and characteristics discussed. The discussion made me reflect on how pointless having the newest iPhone truly is. Yet, I still log on to the keynote every September and get up early the next Friday to make sure my preorder goes through. The happiness curve is erratic, it starts at the bottom, then rises as I watch the keynote, culminates when I press “purchase” and then plummets back down to the bottom a week after opening the box. I know this yet I don’t change my ways. It’s sad, yet fascinating. Please keep up the great work and make other videos.
You know that's called a mental illness right. You don't need to upgrade every year. What's new just a slight improvement in the camera? And I'm a apple user myself
Being in the Apple ecosystem is a bit like being in a gilded dictatorship: things generally are nice and pretty...but you have to follow the rules and you do not get to make the rules. A "benevolent" Big Brother will decide what you can and cannot do. While the Apple experience is often nice and polished, it is amazing how much abuse Apple users will put up with to get the experience, and Apple knows it. Apple removed the venerable 3.5mm headphone jack and Apple users just came back for more. They cannot say no.
Just as if the other companies don’t have their walled gardens and don’t softly abuse their customers, as if they’re benevolent companies instead of capitalists.
It was always funny to me how they brag about safety when you literally can't install external apps. Like, I'm gonna be safer if I stay all day in bed too.
External apps can have viruses and Apple checks every app that comes through the App Store. External apps don’t come through the App Store, so they could ruin your phone, which makes Apple look bad.
I went trough this when I went from MS Windows eco-system to Linux. All the suden all the software I was used to had to be replaced by the linux equivalents. I got back and forth during many years, until one day I commited to Linux and never got back to windows. Only now seeing your explanation I realised why the transiction was so dificult! Thanks for your work!
Wow, this was truly outstanding! Lucky for me, I picked up in 1996, my first Apple product an All-in-One 5400 desktop computer. Two years later, I woke-up quickly to Steve Job's and Apple's game with their introduction of the colorful CRT iMac computer. Which, to myself appeared to be a down-grade from my tan colored desktop system yet, the world went crazy .... and the rest is history. So, I never joined the Apple ecosystem. Buy all my Apple desktop computers used, stopped buying their used laptops when they removed the DVD super-drive, buy only their basic budget iPad's that are models from last year, never owned an iPod, never owned an Apple watch, never owned an iPhone, do not have an iCloud account, and do not subscribe to Apple music, Apple TV, etc. (smile...smile).
lately youtube is insane, i keep watching a video, like yours, and after it i look in the comments, see someone is 400 subs or 3k like you, but the video is so well made! Thank you mister this was soooo goooood!
I assumed this to be a popular channel by seeing the quality of the video... But when i looked at the subscribers count and views... I was shook 🤯 you really really deserve more... Hope you achieve your goal soon ❤keep making great content ❤❤❤❤
12:00, check the Samsung ecosystem, it performs equally as well as Apple's ecosystem does. Myself, after twenty-two plus years of Apple everything, Apple anything, Apple only, and eleven years iPhone only, I switched to Samsung and Windows. There is an entire world out there, it is a breath of fresh air not being within their Walled Garden. After three years away from Apple products, there is nothing within Apple I miss.
My iPhone 6s is still receiving security updates in 2023, the phone is seven years old. Send me a link to another branded phone that does that and I’ll buy it.
This video should have millions of views. Been a tech enthusiast my entire life, and I’ve also been charmed-or possibly sold an illusion (brilliant analogy with the magic trick, btw)-by Apple and others. Made some changes in the recent years, like switching back to Linux and using GrapheneOS etc. It’s really challenging, and I sometimes feel the FOMO from not having the latest features and hardware, but the price of freedom is eternal vigilance. Anyway, amazing video, dude! Loved it & subscribed
Every experience I've ever had with an apple product was bad. When I was a kid and I had to use one of those computers that were built to be luxurious, it was just so bad navigating that I hated it. Same exact thing happened with the phone. I couldn't get my head around why anyone would be interested in such an inferior product that needs you to baby at a certain way. Never looked back
Guess I am brainwashed, I love my Apple products. Say what you want, but they have superior hardware to most Android products, and a longer life cycle for updates. That means I can keep my Apple product for much longer than I could an Android device.
Both Google and Samsung promise 7 years of updates and if you want to talk hardware, just one look at what Chinese phone brands are doing will debunk that thought train
@@Marius-J Clearly you have never experienced Apple quality. I still have a 10 year old iPad that runs flawlessly. My old Samsung Galaxy tablet lasted less than two years. In fact I have a drawer full of old Android phones that no longer receive updates. My Apple phones never have that issue. So perhaps my experience is different than yours. To each their own.
Hi Dami, this is an excellent video. I particularly liked how you worked in clips from The Prestige (fabulous movie) to make your points. You made some very valid points and have given me some food for thought - will be picking up a copy of that book you recommend as well. Ps, can't believe that guy actually sold his kidney for an iphone and ipad!
Amazing vid.Very good quality, clear explaining. I myself, not falling in their target audience since I despise the lack of freedom in doing what I want with my device and the bang for buck performance ratio, have as primary feeling frustration and as final relief when I can stop using it.But i know that I'm not their target audience. In europe they will by the way NEED to go to usb-c, mandated by european union, to diminish the electronics waste.
That was the best explaining video I’ve ever seen. Might have as well learned something more since I’m studying marketing as well. This video deserves millions of views
Apple using their marketing strategy similar to Nike's marketing strategy to get customer addicted to their brand. Nike is the world no 1 highest profits clothing company!
the availability heuristic seems really close to how so is currently being described. it seems humans will breed their traits into anything they create. AI has biases based on who programmed it or which data sets it’s using. One AI associated rulers with cancer in a similar way to how people associate success with what items a person owns vs talent or skills
Sure. I remember I was about to present my master’s in science thesis defense but my windows laptop entered in auto update mode. Imagine the horror. I swear I will never ever use a non Apple computer again… and I never did and I successfully presented the thesis defense, then a second MSc thesis and I’m about to deliver my PhD thesis on my 10 years old MacBook Pro mid 2012 laptop that still works flawlessly. Some of the hype comes from quality, and care for the user.
Holy shucks man, this is really good. It’s amazing to have found your video in the recommended section. The youtube algorithm has caught hold of your talent now. Now all is left is to wait and watch as you blow up. And remember us early supporters when you do :) + 1 sub
6:10 that’s called advertising and apple good at it 😂😂😂 it’s simple, why you make whole video about this and you call it brainwashing it’s advertising 😂😂😂
This was a mind-blowingly well made video. I was SHOCKED you didn't have more subscribers or views. You certainly deserve it!! Such insight and research!!!
Dude, I'm giving this video a thumbs up. I do agree with you. HOWEVER...I do love Apple and their simplicity. I am in that ecosystem. And everyone who knows me knows how much I love Apple. But I also don't upgrade my phone every year. I also have a 2017 MacBook Pro and am absolutely not interested upgrading it ever (well until it completely fails). I see Apple devices as just tools that work out of the box and if looked after and maintained, hardly ever fail. And I think this is why people lean toward Apple. I also have a Power PC G3 and PowerBook back at college when NO ONE had a Mac. Now it seems everyone has one. I wanted to be different. How times have changed. I guess people buy them on credit these days. I had to say up all my money as a teenager haha!
Great edit! You really put this together quite nicely. The walled garden, that makes it so massively inconvenient for you to leave Apple, is pretty much the reason why I never became a fan of it.
6:33 You can also see this effect in movies, TV shows, etc. The protagonists almost always has an iphone, whereas the antagonist almost always has an android
Comparing Apple’s marketing to a magic trick and referencing the prestige was genius!
‘It’s not enough to make something disappear… you have to bring it back”
Like magsafe and lots of other features they removed just to bring back. What they do is very close to a mass hypnotism
My absolute favorite movie
they brought it back because people were angry
now bring back the headphone jack and the charger in the box
But the rest two are quite a bad analogy, pledge and turn.
"mass hypnotism" 😭 u can't be forreal
This is an insanely well made video- I'm shocked you have so few subscribers!- you definitely deserve more
Thank you :) I really appreciate your kind words.
@@damiadeniji It could be that your background music is too loud and making it hard to understand what you are saying. So you might have 20000 people start to watch your video but most of the did not watch the video until the end. TH-cam only counts complete viewing of a video and not partial viewing. Background music on videos is a media gimmick. If I have to watch a video with useful information and it have music I never watch it to the end because most of the time the music just gets in the way and I lose interst before the video ends because the narrator has probably been repeating what they said about 2 minutes ago over and over. With the music drowning out most of the narration most people are glad to hear what they miss heard 2 minutes ago while most people just find another video on the same topic that has no music competing with the narration.
@@doomsdaytuther5095 Hey, thanks for the feedback. I’ll keep audio levels in mind for the next video.
My thoughts exactly! :)
Agree...
18:9 crispy video & rounded corners.. and good voice.. I live in central England.. so could quickly detect your accent.
There's an audio quality issue on one location .. but I'm turning the scrutiny to 11 😻
Only one thing to change ...
Quit the Muzak...
Use music or stings occasionally to enhance...
BTW your video was in suggested I don't have 🍎 ... but your thumbnail got me...
'Intrigue' ...
More videos please 🐈
Wow incredible video ❤❤
Hey Ali :) I’m glad you liked the video. It means a lot to me. I’m a huge fan of your videos.
Reasons why apple sucks
1. Preventing software downgrades for iphones when older ipsws/ios are no longer signed in on Itunes
2. Remotely disabling and bootlooping iphones on older ios forcing them to update and erase their phones.
3. Preventing newer backups from being restored on previous macos/ios versions.
4. Making Photos Libraries incompatible on different macos to force people to buy icloud to transfer their photos libraries to different macos.
5. Disabling older working versions of applications that use internet, then make newer versions only be compatible with latest versions of macos/ios to force users to update.
YOU ARE SO UNDERATED MAN LOVE YOU🎉🎉🇫🇷🇫🇷🇦🇲🇦🇲🇦🇲
lol, ali is an apple anboy himself
finally the algorithm recommending smaller creators with interesting topics, great video keep it up 👍
Recently a good portion of my recommendations ... probably 30-40%... have been videos from smaller creators
This video is based. The delivery, structure and deep insights into the topic and presentation is exceptional.
As a long time Android head ,I love my freedom way too much tho, so I don't think apple will ever get me. The inconvenience and restrictions when using apple products is just too crazy for me to want to go through.
I was curious about iOS so I got an XR 2 weeks ago, just to try it out. I made the mistake so you don't have to
@@lemuelwonah7076 xr is good though, plus it's super cheap now. Also it's quite easy to see through every companies marketing style once you're used to businesses, but I honestly don't care, I just embrace technology as it is, it's pretty bad to obsess over a piece of tool
@@angeloa.lapizar8139here in my country (Brazil) people buy the a used iPhone 8+ with 64gb of storage for the same price as a brand new Galaxy S20 fe snapdragon with 128 gb of storage with one year of warranty if you think people in your country are dump imagine here.
@@leonidasmiglioriniplaster Honestly how is that possible when an iphone x can now be bought for 220usd, Samsung s20fe is actually 60$ more expensive than iphone x. But idk it could be more expensive in your country
@@angeloa.lapizar8139 in my country dump people pay values out of this world for used iphone in 2021 my sisters buy an iphone 11 for 850 dollars, the same price as an iphone 13 with the same storage in the US.
Thank goodness someone has finally pointed this out. Sick of the Apple cult sooner or later we will no longer have choices. It will just be Apple.
Congratulations, you discovered the “Johnny Harris” recipe. This is hands down one of the best “documentary” style videos I have seen in a long time. I am getting so tired of the typical boring voiceover videos with random stock footage cut together for the sake of having a video, it’s the one reason I primarily only watch Johnny Harris.
You, my friend, have captured that recipe. Right from the first opening sequence, I knew this video was going to be different, and you did not disappoint. I was hooked from the first moment until the very end. Great job!! You got a like and subscribe from me!
Thank you for your kind words and thank you for the sub :) Johnny Harris is definitely one of my favorite TH-cam atm. His video style is amazing, and I’ve definitely taken a lot of influence from it whilst trying to add my own style. The only caveat is that it takes a lot of time to make videos like this, especially when one doesn’t have a team, but I’m still enjoying the process.
@@damiadenijikeep up take your time and give us quality instead of quality great job 👊🏾
There is nothing to say about this video except how brilliant it is. everything from the flow to the structure to the topic and the fact you fully understand your biases towards keeping the apple products and try to minimise it. Wow. Fantastic video i am 100% subscribing and will love to see any more content you make if the quality remains this high.
Thanks you for your kind words :) I really appreciate it
Thank you Dami!
Love what you share here...humans (most of us) are more concerned in tech but they are totally forgetting to grow themselves as person, professional, emotional, spiritual.
thanks for not forgetting the lizard people 🤣
THIS IS AMAZING! Your incredibly underrated! i hope the algorithm works in your favor!
Thank you :) I hope so too haha
i left the apple garden and i do not regret it at all.
The only thing I miss is icloud. Mostly with my photos
@@matthewjohnston7071 Apple misses your photos too.
Welcome to someone else’s garden.
I joined because of years dealing with androids poor battery and ram appropriation/efficiency
When you are a fan boy you will always be into someone's garden.Just buy products you need.
I bought a iPhone 14 Pro recently and it wasn’t because of luxury or “the wave” I just thought after a long run on android why not try something new. And I think it’s pretty good it isn’t anything major in my life. It’s not about any company it’s about knowing your limits and making good financial decisions
I agree I bought a 15PM recently for the same reason. Nothing wrong with buying Apple if you can pay for it in cash but the problem is poor people financing them pretending to be rich
Moved from Samsung to Apple as well. I was surprised by the stability of the iOS, compatibility and more than ever, the longer life of battery. The previous S22 ultra felt like 50% capacity after 1 year and a half, yet people tell me I chose it just because I want to be a snob, extremes are bad for each side people, brain washing goes both ways
@@gloriousguardpersonal couldn’t agree more
@@ShowTimeHere just ask yourself if your happy with the decision you made not others because people can say whatever they want it’s your precpective that matters
@ wise words, friend.
This was truly an incredible and well made video with a highly intriguing topic. Well done mate!
This was such a well-made and edited video. You really went into critical, thinking, and made every talking point to easy to understand, and brought out deep emotions.
this video is extremely well made! i was super shocked when you (accurately!) started talking about cognitive biases as i had literally just learned about them in my psychology class a few days ago. good stuff! please keep them coming :)
Apple obsessiveness should officially be classified as a mental illness by the American Psychological Association.
And has influenced the whole world.
@@Todo_fighting And yet Apple is still only a fraction of the market share compared to Microsoft Windows :)
@@lumeronswiftFor the better.
Get a life dude. Apple doesn't monopolize a single product market. They don't make money selling your data, or by flashing ads at you. Their products are objectively superior to the competition with consistently high ratings by every consumer reporting agency. Apple makes money the old fashioned way: they earn it by making products worth paying a premium for.
@@lumeronswift Yea people cant afford to buy an overpriced MacBook using old tech
Wow before I looked at sub count and the views I thought this was made by really popular channel , this is a very well made video and you definitely deserve more than this
I’m glad you enjoyed the video ✌🏾
This is a well made video. Well done bro! Your channel is about to blow up!
Keep up the good work man. You had me for 18 mins and 28 seconds of my life. I’m looking forward to seeing you and your channel succeed.
Thank you :)
This documentary is so freaking good. This is the kind of things you only find on netflix. Great job
This channel is primed to grow. Talented videographer at work. Was this made with Apple devices? Interesting perspective, as someone who started with Basic, Dos and now uses Linux, this is the first time I understood who Apple users are so loyal to the company.
Hi :) I’m glad you like the video. Yes, I used a MacBook to edit this video. I’d love to use a Windows laptop someday but I’m kinda stuck with Apple, mainly because of iCloud.
Hi :) I’m glad you like the video. Yes, I used a MacBook to edit this video. I’d love to use a Windows laptop someday but I’m kinda stuck with Apple, mainly because of iCloud.
Underrated
This is a video I would expect from a channel with a million or more subs, and you have completely blown me away with your effort put in. Please keep doing what you're doing!
Really well-edited and thought-out video, great job mate!
I just left Apple for Android and I don’t regret it at all…. It feels nice to be free from being locked down to a Device I can buy what I want when I want without needing to use Apple Pay or using Subscriptions services with my Phone Number from my carrier instead of tied to using Apple Pay…. The Multitasking is so much better… I love doing 3 things at once instead of 1 or 2 at a time! Never again Apple! Only thing i have left is my iPad Pro, which in November will be traded in for an Android Tablet as well! Great video Mate!
You're worse than the crook who left the bag but walked off with the Apple sticker.
This is some damn high quality production. Keep it up!
Amazing video! Market psychology is an interesting topic, and your take on and presentation of it are top class. Wish you all the best, I'll keep watching. Like others have already stated; you deserve a lot more subs and views, and I think they're headed your way.
This video is brilliant and I love apple products, after you experience the ecosystem it's tough to replicate that with another tech. Also always good to learn more about WHY you love something so much. Thank you for making more self aware about my relationship with Apple.
Bravo Dami, can't wait to see the next one.
Thank you for understanding my feelings in this video XD. A few comments think this is an anti-Apple video, but, personally, by the time I finished making the video, I was more in awe than disgusted.
@@damiadeniji Yeah i didn't get any anti-apple vibes, what i saw was a fan that really enjoyed a product and wanted to dig deeper and understand the WHY behind that love.
Keep up the great work Dami 💪
@Benjamin Jagun this is your biased ego talking, billions of people can get by without using apple. You may be brainwashed and that’s ok, It’s all subjective though
Things stop being so deep about phones when you just don't care. they say that apple users are brainwashed and can't escape the ecosystem, that they're trapped in a walled garden, when in reality it's just a tool and your life shouldn't revolve around a brand or product. Just use the phone for what you need and start focusing on what matters, not that hard.
Exactly bro
Exactly. I stopped using my phone at all for a couple months as an experiment in high school.
Never really started using it again after that. It just seemed so pointless. It’s just a tool.
Now all those tech TH-camrs you can watch, it all seems laughable now: “the question is if you need the 120hz display of the pro? Me personally I do” - yeah for what? Taking pictures of your wife?
Seriously people tech isn’t that deep, it’s just a tool. Same goes for cars and other stuff. If it’s fun, sure buy it, but don’t go think over every detail.
Apple propaganda spreader
This is crazy good. I love the comparisons you draw to other things, like ancestors, because when you really think about it, it makes a lot more sense than just saying "it's stupid"
Bro this video is one of THE best I‘ve ever seen. I‘m a big Apple fanboy fs and I‘ll still continue using Apple products, but my brand loyalty and even dependency have been a concern of mine for a while now, especially when I catch myself defending Apple even when I‘m objectively wrong in certain regards.
The algorithm really did a good job serving me this video in my feed.
You definitely deserve to gain more followers on your channel so more people get to enjoy your videos. Keep up the work, because this is some high-quality content desperately needed in our consumerist society.
Already forwarded the link to a friend of mine who I‘m sure is gonna enjoy it like I did👍🏻
The editing in this video is outstanding, bro went all out
I am a recovering upgrade addict. I used to update yearly, try every phone or most models of the phone and then sell them. I’ve had my current phone for a year and that’s the longest I’ve gone with a phone in several years.
Trying to decide if I want and iPad now or wait on it. In truth, I don’t really need anything else. What a great video that really puts it into perspective. Thank you.
This is really well made! I appreciate how you have stayed unbiased and bring forth the psychological issues of being faithful to conglomerates.
This is a masterpiece. Every bit of the video from information, visuals, background score, editing. Everything.! Definitely sharing this. 👍 I’m sure your channel is going to blow up soon.
Wow, thank you!
I'm so sorry that so many people comment about how amazing your video is. Don't get me wrong, it's good, but it was so good it even overshadowed the topic and I find that many people don't even mention your subject in the comments. Meaning, if your video was an act by a magician (let's use your own metaphor here) it would have failed because people are talking more about the tricks, stings and secret motions than about the end result. Now, about the topic at hand because I won't be one of these people commenting about your editing skills instead of Apple: it's clear that the most devout Apple-sims are basically cult-members. They claim Apple is better without knowing the rest of the tech industry (like religious bigots tend to do), they don't know much about how technology work (Steve Jobs loved the word "Magic" -hint, hint- for a reason... don't look under the hood, kids, our laptops are powered my fairy dust) and won't even try something different. And as for devout Apple cultists: You DO have a choice. Everything Apple does exists somewhere else. There's nothing special about this one tech company (it's just one tech company after all). They didn't invent smartphones, the graphics interface, the mouse or touch-screens, even if they like to pretend they did. Try the competition, what do you have to lose? Also, have you noticed that people who are MORE tech-savvy tend to use Apple products LESS? What does that tell you?
Unfortunately this is lost on most people. I always roll my eyes whenever someone says(this video as well) that apple focuses on simplicity. There's so many examples of apple chosing the most frustrating implementation of a feature just so it only works within its walled garden (Bluetooth for file transfer, access to a file system, data sharing between apps, etc.), you necessarily have to be ignorant of the alternatives to think that Apple's way is the simplest way.
Blown away by this video mate. You make some highly educated and articulate observations. It makes me realise how lucky I am not to have bitten that poison apple.
Who is here in 2024 when the iphone 16 is released
Me 🙃
@@Positron_netme
Me
So good that I got hypnotized while watching this, I couldn’t afford to blink.
Humorous, interesting, engaging and well-made. Keep up the great work!
This was brilliant. I’m subbed and can’t wait for what you do next
never owned an apple product. i have no reason to. i owe no brand blind loyalty.
I look for what suits my needs and fits my budget.
The editing style is absolute theraphy, so smooth and well made
I experienced a moment of personal insight while watching this very good video. When I was a kid, my parents got involved with a couple of brands of religion which I now see as cultish, and I was sent to a church school for several years. That immersion in religion and my exposure to True Believers during the formative years of my life left me with an unshakable conviction that all religions are delusional belief systems, and an acutely sensitive BS detector. This is why I've always felt a gut-level aversion to Apple.
Wow. This video is well made and very well thought out, and there were many points I hadn’t thought of before… how long did this take to make?
I've been wondering whether to go all in on apple products or not, and this was my main consideration not to - getting locked into the ecosystem for good and ill. I'm wondering now, if it may serve me better to get a Samsung phone & tablet, and a strong pc desktop... but that multi-device integration definitely has its advantages. I've always been an android boy, with the exception of laptops, with my 2011 MacBook pro still serving me. The final aspect - there is a major inability to use a load of 3rd party apps, which really kills the vibe.
I can't believe that apple uses that kind of Brainwashing and physchological tricks. A very good video. Thank you. You deserved a sub.
A little over a year ago, my current phone was going to go outdated because 3G was going to be switched off for the rise of 5G. As a solution to this my dad really wanted me to buy either his or my moms iPhone. I told him no... He brought up counter points to it saying "You'll love this phone", "it would work great for your TH-cam channel", "You don't need a SD card, you got apple cloud with unlimited data", "You'll be more secure on this phone than you would any other phone, I'd rather have Apple handle my data", and other dumb arguments like that. But with the fact that mom agreed and one of my older sisters agreed with this whom both use iPhones, I knew what I was getting into if I did buy that phone. After leaving 2 churches with cult like mentalities, I was not going to dive into a third. That's what Apple is, not a company, but the leader in one of the worst religions I've ever seen. There is no way, I'm going to join and then hastily ditch a third cult.
IDK man... here in Latin America, fandroids act that way. In fact, none of my classmates who use iPhones ever joked on us (maybe because we are equally poor). They even make jokes about how their phone was a _poor choice_ . But I get you. It isn't nice to own a product when there's lots of users who own the same product praising it.
Exactly what Samsung, Sony and Microsoft do to the brains of its worshippers.
@@VoidPaul97 exactly, i never was apple fan, got my first ipad as it was the best deal, have ipad for around 4 years, works like new, got iphone, going second year, works like new (androids lagged all the time for me), now i was looking for a laptop for studies, got macbook, because battery life is best in macbooks and speed is great too. So why not choose apple when it really does just work, i would choose any other brand if it just worked. (have windows quite powerfull laptop, great but its very heavy and battery doesnt last at all.... gotta carry a charger too, while my macbook charges with regular phone charger)
Truly great video, as an Apple user I understand and embody most, if not all, topics, issues and characteristics discussed.
The discussion made me reflect on how pointless having the newest iPhone truly is. Yet, I still log on to the keynote every September and get up early the next Friday to make sure my preorder goes through.
The happiness curve is erratic, it starts at the bottom, then rises as I watch the keynote, culminates when I press “purchase” and then plummets back down to the bottom a week after opening the box.
I know this yet I don’t change my ways. It’s sad, yet fascinating.
Please keep up the great work and make other videos.
You know that's called a mental illness right. You don't need to upgrade every year. What's new just a slight improvement in the camera? And I'm a apple user myself
Being in the Apple ecosystem is a bit like being in a gilded dictatorship: things generally are nice and pretty...but you have to follow the rules and you do not get to make the rules. A "benevolent" Big Brother will decide what you can and cannot do. While the Apple experience is often nice and polished, it is amazing how much abuse Apple users will put up with to get the experience, and Apple knows it. Apple removed the venerable 3.5mm headphone jack and Apple users just came back for more. They cannot say no.
Why does Apple face criticism for things like the headphone Jack, but Samsung doesn’t? These “phone wars” never make sense to me
A Golden prison
Just as if the other companies don’t have their walled gardens and don’t softly abuse their customers, as if they’re benevolent companies instead of capitalists.
Apple makes it an art form of trapping their customers in their controlled environment.
Yeah that’s wild when you put it that way
I won't be surprised when this channel blows up. Great work
It was always funny to me how they brag about safety when you literally can't install external apps. Like, I'm gonna be safer if I stay all day in bed too.
External apps can have viruses and Apple checks every app that comes through the App Store. External apps don’t come through the App Store, so they could ruin your phone, which makes Apple look bad.
@@elliottrogozinski why would you even need random external apps on phone, its a phone, its to call, browse web and maybie scroll social media
they could make it an option, computer illiterate android users dont even know that they know find APKs
I just found my new favourite underground channel, I can’t wait to see you grow throughout the years man
I went trough this when I went from MS Windows eco-system to Linux. All the suden all the software I was used to had to be replaced by the linux equivalents. I got back and forth during many years, until one day I commited to Linux and never got back to windows. Only now seeing your explanation I realised why the transiction was so dificult! Thanks for your work!
Watching this while impatiently waiting for my first iPhone to arrive... I can't wait
Very eye opening for a person like me who is just moving to Apple. Great video!
3:17 i just started watching this video and I already love the edit and storytelling. Good job
Wow, this was truly outstanding! Lucky for me, I picked up in 1996, my first Apple product an All-in-One 5400 desktop computer. Two years later, I woke-up quickly to Steve Job's and Apple's game with their introduction of the colorful CRT iMac computer. Which, to myself appeared to be a down-grade from my tan colored desktop system yet, the world went crazy .... and the rest is history. So, I never joined the Apple ecosystem. Buy all my Apple desktop computers used, stopped buying their used laptops when they removed the DVD super-drive, buy only their basic budget iPad's that are models from last year, never owned an iPod, never owned an Apple watch, never owned an iPhone, do not have an iCloud account, and do not subscribe to Apple music, Apple TV, etc. (smile...smile).
lately youtube is insane, i keep watching a video, like yours, and after it i look in the comments, see someone is 400 subs or 3k like you, but the video is so well made! Thank you mister this was soooo goooood!
I assumed this to be a popular channel by seeing the quality of the video... But when i looked at the subscribers count and views... I was shook 🤯 you really really deserve more... Hope you achieve your goal soon ❤keep making great content ❤❤❤❤
Same
How do you only have 4k subscribers? I legit thought you had a million+ with the quality of this video. Underrated af
12:00, check the Samsung ecosystem, it performs equally as well as Apple's ecosystem does. Myself, after twenty-two plus years of Apple everything, Apple anything, Apple only, and eleven years iPhone only, I switched to Samsung and Windows. There is an entire world out there, it is a breath of fresh air not being within their Walled Garden. After three years away from Apple products, there is nothing within Apple I miss.
Your analysis is awesome. You rock, man. Subbed! You really have a great talent for stories and word use.
My iPhone 6s is still receiving security updates in 2023, the phone is seven years old.
Send me a link to another branded phone that does that and I’ll buy it.
There isnt. And the creator of this video isnt an Apple hater, he is a lover. Trying to find out why he loven it so much
I also have the iPhone 6s but I need to buy another one because I have the 16gb model.
This video should have millions of views.
Been a tech enthusiast my entire life, and I’ve also been charmed-or possibly sold an illusion (brilliant analogy with the magic trick, btw)-by Apple and others. Made some changes in the recent years, like switching back to Linux and using GrapheneOS etc. It’s really challenging, and I sometimes feel the FOMO from not having the latest features and hardware, but the price of freedom is eternal vigilance.
Anyway, amazing video, dude! Loved it & subscribed
Astonishingly compelling, well put-together and insightful video. Keep up the good work 😊
Every experience I've ever had with an apple product was bad.
When I was a kid and I had to use one of those computers that were built to be luxurious, it was just so bad navigating that I hated it.
Same exact thing happened with the phone.
I couldn't get my head around why anyone would be interested in such an inferior product that needs you to baby at a certain way.
Never looked back
Had a iPhone in 2012 never again I remembered I had to jail break it to do the things I wanted to on my device
brru!! this is sick!! this year you will blow up!! edit is on point!!!
Guess I am brainwashed, I love my Apple products. Say what you want, but they have superior hardware to most Android products, and a longer life cycle for updates. That means I can keep my Apple product for much longer than I could an Android device.
Both Google and Samsung promise 7 years of updates and if you want to talk hardware, just one look at what Chinese phone brands are doing will debunk that thought train
Especially laptops from other companies are very bad compared to a Macbook.
How often do you upgrade?
Superior hardware? What??
@@Marius-J Clearly you have never experienced Apple quality. I still have a 10 year old iPad that runs flawlessly. My old Samsung Galaxy tablet lasted less than two years. In fact I have a drawer full of old Android phones that no longer receive updates. My Apple phones never have that issue. So perhaps my experience is different than yours. To each their own.
How do you only have 3.4k viewers?! This was extremely well done, man....keep it up! I look forward to seeing you hit your first 100k
Bro please don't forget me because one day you will be a great youtuber
The production quality is top notch
Hi Dami, this is an excellent video. I particularly liked how you worked in clips from The Prestige (fabulous movie) to make your points. You made some very valid points and have given me some food for thought - will be picking up a copy of that book you recommend as well.
Ps, can't believe that guy actually sold his kidney for an iphone and ipad!
Thank you so much for your kind words :) I'm glad you liked the video. I also found the story about the kidney pretty wild when I first read it haha.
Black and Irish excellence🤞🏾what a video man, the pace and editing is A class
Watching this on my MacBook that is connected to my AirPods while my iPhone is charging next to me felt kinda weird to be honest lol
you're criminally underrated, this is amazing
Amazing vid.Very good quality, clear explaining.
I myself, not falling in their target audience since I despise the lack of freedom in doing what I want with my device and the bang for buck performance ratio, have as primary feeling frustration and as final relief when I can stop using it.But i know that I'm not their target audience.
In europe they will by the way NEED to go to usb-c, mandated by european union, to diminish the electronics waste.
That was the best explaining video I’ve ever seen. Might have as well learned something more since I’m studying marketing as well. This video deserves millions of views
Apple using their marketing strategy similar to Nike's marketing strategy to get customer addicted to their brand. Nike is the world no 1 highest profits clothing company!
This is the first video of yours I've seen and I'm definitely a fan now. I hope you get more viewers. You work is well done.
the availability heuristic seems really close to how so is currently being described. it seems humans will breed their traits into anything they create.
AI has biases based on who programmed it or which data sets it’s using. One AI associated rulers with cancer in a similar way to how people associate success with what items a person owns vs talent or skills
That’s a really interesting point. Thanks for sharing :)
Amazing video!! Dude Vox needs to hire you
Sure. I remember I was about to present my master’s in science thesis defense but my windows laptop entered in auto update mode. Imagine the horror. I swear I will never ever use a non Apple computer again… and I never did and I successfully presented the thesis defense, then a second MSc thesis and I’m about to deliver my PhD thesis on my 10 years old MacBook Pro mid 2012 laptop that still works flawlessly. Some of the hype comes from quality, and care for the user.
Unreal stuff bro, serious editing skills , keep it up man .
Thanks bro. I really appreciate it.
Even if iPhones were given away for free, I would still buy an Android phone with my money...
I would sell the iPhone to buy two high end Androids, or a gaming laptop. Or a high end Android with a gaming laptop. Or two gaming laptops 😂
of course you would
i dont trust any camera on a phone that's not an iPhone 😢
We don't care😂
@@inhuman-specimen3820really ? I just got a 14 pro max 3 days ago and I’m coming from a lifelong android user and my galaxy s20 took better photos
Holy shucks man, this is really good. It’s amazing to have found your video in the recommended section. The youtube algorithm has caught hold of your talent now. Now all is left is to wait and watch as you blow up. And remember us early supporters when you do :)
+ 1 sub
6:10 that’s called advertising and apple good at it 😂😂😂 it’s simple, why you make whole video about this and you call it brainwashing it’s advertising 😂😂😂
This was a mind-blowingly well made video. I was SHOCKED you didn't have more subscribers or views. You certainly deserve it!! Such insight and research!!!
This was the best documentary I have seen! I hope you get the attention you need!
Dude, I'm giving this video a thumbs up. I do agree with you. HOWEVER...I do love Apple and their simplicity. I am in that ecosystem. And everyone who knows me knows how much I love Apple. But I also don't upgrade my phone every year. I also have a 2017 MacBook Pro and am absolutely not interested upgrading it ever (well until it completely fails). I see Apple devices as just tools that work out of the box and if looked after and maintained, hardly ever fail. And I think this is why people lean toward Apple. I also have a Power PC G3 and PowerBook back at college when NO ONE had a Mac. Now it seems everyone has one. I wanted to be different. How times have changed. I guess people buy them on credit these days. I had to say up all my money as a teenager haha!
This video is severely underrated, The editing is Wonderful and The Topic is Really interesting and informative. A masterpiece if i might say so ❤
The production on this video is nuts man you went IN and I really hope it pays off ! amazed
Great edit! You really put this together quite nicely.
The walled garden, that makes it so massively inconvenient for you to leave Apple, is pretty much the reason why I never became a fan of it.
Only watched the Intro so far and your editing is beautiful
Incredible video man, I legit do NOT know how you don't have more subs. Keep it up 👍
easy solution: i hunt for good deals on used iphones. cost effective. Superb video by the way. Really underrated.
When people start commenting paragraphs on your video you've done a great job. Learned a lot from this video👍🏽😊
6:33 You can also see this effect in movies, TV shows, etc. The protagonists almost always has an iphone, whereas the antagonist almost always has an android
Such high-quality editing. You did a great job. Haven't subscribed to people in a few, but definitely subscribed to you.
Maaaan you’re gonna be a legend. What a great video! Keep up with the good content, new sub and thanks for this amazing video