Don’t Complicate Differentiation - 3 Easy Steps to Pitching Your Secret Sauce | Dose 065

Pitching startup differentiation? Get 3 easy steps to conveying your secret sauce.
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Whether pitching a VC or prospective customer, time is of the essence. You may be asking: What should be in a 5 minute pitch? What do you say in a 1 minute pitch? How do you write a good pitch for a startup? How do you make an effective pitch deck? A central theme throughout these basic questions is the concept of startup differentiation. In this Dose, Mike Ravenscroft, Startup Success Manager at Dreamit Ventures, presents a simple framework founders can use to more effectively present startup differentiation. Use Mike’s pro tips to learn how to present your differentiation slide, startup competition slide, or craft a value story that actually resonates with your listener. This video is less about crafting the perfect pitch: how to find your secret sauce, but rather how to ensure your audience understands what makes your company different once you have clearly defined your unique value propositions. That’s how to differentiate your startup when pitching investors and prospects in a short 8-minute Dreamit Dose!
00:00 Intro
00:48 People Buy Solutions Not Technologies
02:39 #1 - Sell Holes, Not Drills (Litmus Test)
03:42 #2 - Pitch Benefits, Not Features
05:18 #3 - Don't Complicate, Differentiate
07:29 Takeaways
08:21 Outro

[@stevebarsh7727]

@Mike R - Great job on this! Info is super helpful for founders and great advice on how to simplify and nail differentiation! Love the analogies you used!

[@tejo508]

Thank you!

[@ashmarbarbour]

Very well said. High quality content as usual!

[@hsoong8613]

Nice!

[@anilbangera1]

Great 👍

[@0shaad]

i am asking
how to raise funding for my startup without losing equity without crowdfunding?

[@gerardkinneen7252]

Why did ye stop making videos this is the best social media for startups and it stopped a year ago why?

[@jannikmeissner]

Your analogy doesn't work too well - I'd much rather buy the groundbreaking car, knowing the technology is unbeatable than a boring mini van. I WANT the sales person to tell me how much better every single detail of a new Porsche 911 is. I want to know, why the aerodynamic improvements make the 911 GT3 RS faster than the normal GT3 around a track. I won't really take it there, but I want to know.
What I am trying to say: Know your audience and what your audience cares about. If you sell the an audience of car enthusiast you need a different pitch than when selling to someone buying a family vehicle; Who, by the way, aren't interested in a car, they want mobility.

[@bigbanknewyork3655]

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