It's a really surprising stat! At MozCon some people didn't believe it - I (Dana) do think that it really does depend on what market you're serving. If you have more tech savvy customers, you'll have more ad blockers.
10 วันที่ผ่านมา +1
The questionabout Google, BQ and GA4 is, and I think it is connected with the future of analytics: Will Digital Analytics a "thing" for Data Scientists, Data Engineers and more hard core Data Analysts"? Will Digital Analytics/Analysts will have to reframe the career?
Possibly! I think there is an opportunity for AI to make the lives of analysts easier though, hopefully we can spend less time setting up queries etc and more time actually reviewing the data for insights.
10 วันที่ผ่านมา +1
@@kp_playbook Let's hope so :). What I'm seeing here in Portugal is that a job for data analyst (hard-core one), sometimes is asking for knowledge of topics related with digital analytics. And where the job is for digital or web analyst they required topics from data analyst hard core like SQL, mainly because of GA4. It's hard. :)
I wonder how much of that job posting is the reality of needing SQL and how much of it are companies hearing that they need this, even though they aren't doing anything in BQ or SQL yet.
52% using ad blockers. That's very interesting.
It's a really surprising stat! At MozCon some people didn't believe it - I (Dana) do think that it really does depend on what market you're serving. If you have more tech savvy customers, you'll have more ad blockers.
The questionabout Google, BQ and GA4 is, and I think it is connected with the future of analytics:
Will Digital Analytics a "thing" for Data Scientists, Data Engineers and more hard core Data Analysts"? Will Digital Analytics/Analysts will have to reframe the career?
Possibly! I think there is an opportunity for AI to make the lives of analysts easier though, hopefully we can spend less time setting up queries etc and more time actually reviewing the data for insights.
@@kp_playbook Let's hope so :). What I'm seeing here in Portugal is that a job for data analyst (hard-core one), sometimes is asking for knowledge of topics related with digital analytics. And where the job is for digital or web analyst they required topics from data analyst hard core like SQL, mainly because of GA4. It's hard. :)
I wonder how much of that job posting is the reality of needing SQL and how much of it are companies hearing that they need this, even though they aren't doing anything in BQ or SQL yet.