Rebranding the RIGHT WAY | Rebranding Explained & When to Do It
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- เผยแพร่เมื่อ 29 ก.ย. 2024
- Rebranding the RIGHT WAY | Rebranding Explained & When to Do It
Rebranding is one of those things that is easily misunderstood. Many people think changing your logo or website is a complete rebrand, but that’s not totally correct. In this video, I break down what rebranding truly means, provide some examples on companies that have gone through rebrands, and the difference between rebranding, versus strengthening your brand.
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Today’s video is all about how to rebrand, how to rebrand your business, how to rebrand a business, when to rebrand a business, when should I rebrand, rebranding your social media, rebranding your website, rebranding your logo, how to rebrand my website, how to rebrand my business, personal branding, should I delete all of my old instagram photos, should I delete all of my old TH-cam videos, how to promote your business, how to market your business, marketing strategies 2020, how to grown a strong brand, rebranding, rebranding tips, branding tips, entrepreneur tips, marketing tips for business, Erin Winters, Erin on demand
// E R I N
I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!
Erin I really enjoyed this. I hope to help others with their changes as well. Take care!
I liked the video before even watching because I already know I’m going to walk away from this video as a better TH-camr at the end!
Lol same!
KetoJamaicanGirl facts!!!! 💕💕💕
Stop lying. Like me you watched the video only just because she's black and you wanted to support.✊🏾
Thanks again 💜🙌🏾💜
By the way i love your channel
I rebranded. At first I was just a vegan cook so my customer base was vegan that wanted food with some flava. Now I'm helping those who are transitioning to being vegan. So my audience is the meat lovers wanting a change from the full 5+ year vegan. Even though vegans buy also but now my food is to help the transition
Very nice :)
It’s so funny you should say it takes 7-8 times for a brand to register with a consumer because that’s EXACTLY how many times I saw you before I hit the subscribe button today, just before hearing that...I feel like you’re in my head. 😳😳😳
Literally in the process of rebranding myself now, so needed this 🙌🏽
I’m working on a rebrand right now and I’m nervous because it’s a complete shift but I’m happy because it will define what my brand provides. Because before I was trying to provide everything to try to get as many customers as possible which took the joy out of it all
@유타라 COVID slowed it down drastically
Thought about starting a new channel. My current channel is all over the top comedy about my culture and my audience is of the younger age. Now I want to introduce some short films I've made. All drama. And some may have some adult content. Really torn. Should I keep both? Dont see how to rebrand a comedy channel.
You always give the best advice and info!! I’m dealing with rebranding with my boutique and this is what I needed to know!! ❤️
This was an AMAZING video. I rebranded a few years ago but I did it very rushed and was met with a lot of resistance that I couldn't cope with. But since watching videos on this topic I am now optimistic that it isn't "too late" :)
Currently rebranding & came across this channel. Got my snacks, my pen and paper, time to binge!!! ❤️🙌🏿🙌🏿 thank you!!
Great points on rebranding. My goal is to stay consistent with what I'm doing. Im going top be patient. And you're right, it does take about 7 times for someone to see your stuff before they take action. I love your content
Great advice. Speaking of brands; the first ever female CEO will be starting at National Geographic in a few months. 🙌🏾
I thought that I rebranded but learned in this video I simply re-designed. After watching this video, now I realize I really need to rebrand and rethink my target audience my new mission as well as goals. So while I am able to look more cohesive as a brand, the actual back end of my business and it’s re-brand is what needs some work. Thank you so much!
Another gem from Erin! I find your content so enjoyable. You inspired me to start my channel documenting my weight loss journey, and the other night, I was contemplating on working on a long song introduction. Then I watched your video on things that content creators waste time on - and that was on the list. LOL. Thanks for always sharing your expertise with us!
Erin my girl!!!! 💕🌟
I did this recently. I used to do natural hair videos but I changed to doing budgeting and planning because my family was involved in a horrible car accident last year. We didn’t have an emergency fund and it caused me to rethink how I budget and I hold myself ACCOUNTABLE for my financial decisions now. 💕
So sorry, hope they are fine now?
I loved hearing that it takes years to establish a brand. I agree! Consistency is key 🔑
I’m rebranding now!!! It’s difficult on social media
Honestly Erin’s videos has definitely played a big part in creating my very own vlog channel! She’s so inspiring and because of it I decided to document my life as a pre med on my channel. Definitely check it out! :)
Girl you are the TRUTH!!! Greetings from France 🇨🇵! I've subscribed to your channel only a month ago and I have already learned SO MUCH!! I was kind of stuck in my organization for my project (I'm a fashion designer and Seamstress working on my own clothing brand) and all I needed was a little push on organization (it's not my strong suit) while still working retail and that "Top 3" method 😱?! Whew Chile the efficiency!! I have never made so much progress in my project then since I have been using the top 3!! And it really takes off the pressure of big ass To-do lists which can be overwhelming, and gave me a boost in motivation to see stuff get done everyday, even if it's 3 small things. Slow progress is still progress 💪🏼! So thank you very much!!! And for rebranding, I'm working on that right now so it's perfect timing for this video. Imma work on it and let you know how it goes 😁!! Enjoy your day and thank you so much for your work 🙏🏼💜
I am still in the early stages of figuring out my branding and building my virtual bookkeeping business so this video was right on time. Thank you for sharing🥰
im in the process of doing this for my brand THE BADDIE EFFECT
I have a question. would you shut your site down completely to rebrand and do everything better...or would you keep it up and improve as you go
Erin!!! I love you girlie!! 💕
Do you be hearing my prayers! 🙌🏾
I just said I needed this! Thanks 😚
Ohhwearethesutton's hi just supported your channel, please support back
Thank you 🙏🏽 so much!
Thank you very much this was super helpful!!
Thank you so much! I'm glad it was helpful! xx
Can we get a video on how you hair heat trained so well? Lol
Currently rebranding on TH-cam. I recently had 550+ videos and now I’m down to 125!
It’s time to get serious and only put out content that brings value to others or myself 🧡
Ditto
This was very helpful as I’m in the process of rebranding and strengthening my TH-cam brand.
Rebranding is sooo important and takes a lot of thoughtfulness. Thanks for sharing ☺️
First
The Yo-yo Diet Show heheh ✨
Joanna Lampejo, The Savvy Side Hustler lolol I just happen to have my phone in my hand when I got the notification lol
The Yo-yo Diet Show hahah, well done, you got right in there 😘
I’m actually in the process of rebranding right now and I’m even more lost then I was in the beginning. After watching this i think maybe I just need to strengthen the message and brand already established.
This video was VERY helpful. 🙌🏼 great advice.
I am literally in the process of re-branding.
She’s so helpful! I’m most definitely joining the e-club this month
KHADYAJAH J amazing seeing you here! And sameeee!!!
Kelley Consulting firm
Always dropping gems!!! 💎
Thank you so much for this piece of content. We are going through a rebranding journey as we speak. You've provided so much help. ❤
My brand is definitely going under a rebrand because when I first started I had a message for why I started and I feel that I’ve drifted away and I just want to restructure it establish it better and better quality products
Hey I didn’t really get what I wanted but the video was so good and I learned something different. But this is the problem I have I came to know that there’s someone already using my brand name few months ago so I got a new name, I make hair products so I feel like changing the brand colors for the new name am using but I don’t know how to go about it, so I need help.
Do you know if it messes up the algorithm if you delete all of the photos? I have a lot of photos with likes and comments but I want to get rid of all of them and start fresh. My account grew really fast and came to a halt for a really long time. I want to get new fresh customers.
Good overview, and appreciate the stats of 5 - 7 times to take effect. Not a marking expert by any means, but I do know concepts. This was a good reinforcement and backing of those. Thank you!
I loved this ❤❤❤ I’m going through a rebrand period now this was needed thank you girl!
loved this video! I've rebranded but I haven't relaunched because I'm nervous! and I'm also contemplating how/if I should combine all 3 companies I'm trying to start because they all fall under the same category and mission... anyway, this video helped!
Is there an update on any of the info you suggested in this video ? Here in 2023!
Absolutely enjoyed this video. Thank you so much for sharing.
Thank you for that video. Currently the idea of rebranding my shop comes to my mind from time to time. Sometimes I feel like the design and name are not professional enough. So, we will see, not sure what to do yet.
Ok now you just reading my mind 😂. Exact topic I was thinking about heavy today.
Omg you looks awsome ,this girl wants to do a partner with me in my fashion line, and she is determined to rebrand, and i just do not understand when .I know my brand needs some more time.what will you say or do .😮
Thanks for this lovely video Erin! I am frustrated I feel like I’m promoting and doing all the right things but I’m not getting any buyers. 😫 what else can I possibly do? I’m getting traffic on my site-but absolutely no sales. I almost want to quit.
Hi !! Do you help individuals that have a new channel with rebranding
I love it!! Rebranding now!! You just earned a sub 🙏
Question can I legally rebrand a existing product?
Hey Erin. I'm interested in rebranding my business after having about a year of silence. 2019 brought about a huge like change that caused me to put my platform/business on the back burner. I'm am wanting to do a relaunch. It's that a good idea?
This is why I consume your content Erin, this was straightforward and honest information on branding 👍🏾 bare facts 💯🔥
As an Aaron myself I approve this message and I thank you.
Thank you for this!
Love this channel
If you are a new on youtube, lets grow our subscribers together. What do you think
Great advice. Thank you!
This was EXTREMELY helpful thank you!! I didn't like many small businesses rebranding and I was hesitant to do it myself. Thanks to you I know am more aware of what I want and how to move forward.
Hi Erin
Thank you for sharing Erin !
Xoxo from Belgium ✨✨✨
Yessss
Thank you🎉🎉🎉
I truly enjoyed ur video thanks
Bell Gang/Noti Squad... thank you for this content ‼️
I am redesigning my channel to make it better
Well sheesh Erin, beauty & brains 🔥
PRO QUESTION: Is there some kind of "honeymoon period" with a new channel in terms of how the algorithm treats you in exposure and search etc.? In other words: is there some special treatment by algorithm for brand new channels? Like on Amazon.com when a new product is listed, it gets special treatment by getting put in the "What's New" box in search, and it gives these listings a better chance of catching on, etc. I am thinking of deleting everything on my current 2k sub channel, and starting fresh with new show and full on branding, but wondering if it's just better to start with a new channel even though I'm clearing out the old one. Thanks!
Erin back at it again! Very helpful, thank you girl!
Yess! & 1 notable case of rebranding is oxygen how they switched from reality TV to True Crime/Mystery
Great video thanks
Always have good insightful info
I truly enjoy you! Thank you so very much for all that you do
Can we change name in rebrand?!
I know this is about rebranding but I'm taking notes for just branding in general bc I don't have a brand yet!!.....lol I literally make every one of your videos work for where I am in life!! Love you so glad I found you!!! #Eboss
thank you
Watching video look TH-cam instagram.
Looks nice
Came through with the value. Thank you love!
Great advice as always! This video is so informative!
Q: How important is a youtube channel name? Do I need to change my name to be a catch-all for the various types of videos I create?
I changed my name from EvaSays to Three Dog Tarot because I wanted to focus on tarot readings (already had an active instagram called ThreeDogTarot), but I still want to make ASMR videos that have nothing to do with tarot. I’d like to keep everything on 1 channel. I have 77 subs rn so is it even that big a deal?
Great video!
I just posted a video about me rebranding my channel and it's all thanks to you! You're an inspiration, thank you for your knowledge and energy!
Thank you for these tips I’m working on making my TH-cam channel better .
I have 9000 followers on TikTok. I started last year during the shelter in place. The page became all about what was going on politically, with occasional info about my art endeavors and my pending acupuncture career. I am about to slowly transition to health and wellness info. People say they are there because they appreciate my content, because they learn so much and they feel I’m sincere and passionate. I’ll be the same person, just with different information.
You making positive moves and also I think that the video that you're doing I'll put in the positive positive message out to the people and we got old one point something billion people I think watching TH-cam everyday and I think you're making a good statement and a good understanding for the people to watch your videos God bless you Merry charger health and wellness stay strong TH-cam content maker
❤️❤️❤️
Hi! I have one question about the social media like facebook and instagram. When i make a rebranding, do i have to create new page or i have to maintain the existing one? I really don't know how to proceed about this chois, because the massage i want to convey is changed. (sorry for my english)
Excellent video Erin! Very informative, thanks!
This is what I should have watched 2 weeks ago
Aww! Better late than never Shirley! I'm glad it was helpful for you! xx
I got into factory workforce after going to college previous 2012 in Wisconsin it's amazing welding gold glass all day so thanks great video
Yeah this was super helpful. I was thinking about a full rebrand, but I think I should just make changes to improve what I've got. Thanks!
❤❤❤❤
I love your content and how you are so helpful to young personal brands like mine
Nice 👍
Hey erin! Do u think Facebook add is effective?
They are if you target correctly and have a decent chunk of money to spend over a period of time not just a day
Thank you so much for this video! This is exactly what I needed to hear in this season of my life! I absolutely love your content! It has inspired me to get more active and grow my TH-cam channel. I have been totally motivated and inspired by your journey and look forward for o doing the same for other women as I grow my own channel. Thank you from the bottom of my heart!
Thanks for the video, I initially wanted to make videos on finding your purpose and wealthy habits but am now doing videos on relationship because I found out that i advise people on relationship more often and did two videos on relationship to test the waters, now some friends have called me to do more video on relationship which i have started adding up.But the question is, am still wondering if I have to change my channel name or just maintain it. Can anyone help me on what to do
Thank you fir sharing such a great content. My question is: how can transform business to become a brand?