Learn Market Entry Case interviews in 8 Minutes

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Market entry cases are one of the most common types of cases you’ll see in consulting interviews. I can almost guarantee that you’ll see at least one market entry case in your upcoming interviews.
A market can be broadly defined as the group of consumers that are interested in a particular product or service. There are three different types of market entry cases: entering a new geography, targeting a new customer segment, and entering a new product or service category.
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[@avivlaufman1]

Thanks for the insightful video!
I would like to suggest an alternative Market Entry Framework, and would love to hear your opinion:
1. Market dynamics: size and growth, market shares and the key success factor in the market.
2. Company: Investment feasibility (Does the client has enough cash or can he finance the entrance), success metric (profits/ROI, payback period), knowledge and fitness of the client.
3. Entering Strategy; Independently, acquisition, partnership
4. Risks & Capabilities
What do you guys think?
Worth mentioning: this framework is answering the question: "What factors should the client consider before entering this market?"
If am being asked on the product itself, I should also mention value proposition of our client's product.