How to Control What People Do | Propaganda - EDWARD BERNAYS | Animated Book Summary
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This is an animated book summary video of Propaganda written by Edward Bernays. He was Sigmund Freud's nephew and is seen by many as the father of public relations. Many prominent politicians, including Donald Trump have used Bernays theories to spread their message to the masses using mainstream media and alternative media.
Get the book on Amazon → geni.us/zw7WX
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No lies are good lies. Always strive for an honest society in which people can trust each other, and feel that they aren’t being lied to all the time
We don't have that. It is the lies of the few which mold our ideas. It is our own lies which reveals their truth. "It is easier to fool a man than to convince him of his ignorance"
Lol
Good luck with that
only people who try to never lie understand this
I've read about Ed Bernays. He is basicalky the closest the real world will get to a super villain from comics like Lex Luthor or The Kingpin.
Makaveli glorified in the modern day.
Bezos still exists
@@ximkai8794 still needs to prove himself Worthy
And no propaganda just is . It can be used for good or bad. You choose
If Bernays was evil then why did publish a book explaining propaganda?
There is no question his work has formed the basis of the modern world. The real question is how we can all be so certain of the legitimacy of everything we do and how we respond to things in spite of the reality of 98 percent of it being conditioning. If you take a moment to consider the implications of Pavlov showing that conditioning can affect the unconscious mind we start to see how much of our reality is as unsubstantial as and the result of someone's imagination. The nightmare is ho oblivious we all are to something so obvious and worse still the way people respond to when challenged about these things or worse confronted with someone conditioned differently
I thought I was mostly free from so many of these methods of control... yet here I am still eating bacon and eggs from time to time as my first meal of the day. The power of CULTure... how deep it is.
And if its on a menu its called English Breakfast.
It’s not culture it’s brainwashing - some may call it the matrix
At least Bernays was correct about that one!
“How did one men achieved all these great accomplishments “. I almost laughed out loud 😂😂😂😂😂 you cold.
May I suggest that the use of 'positive' propaganda in a campaign to improve public health through vaccines may not be an ideal example to start this video with.
Just straight up PROPAGANDA, nothing "Positive" about it.
@@Voltzy70 exactly I turned off the video right then and there
Yeah, getting rid of polio it's obviously an strategy to control the world from some USA politician?
@@macuarritzimo Polio outbreak occurred after and as a result of the 'vaccines'.
@@anonaki-mt6xb the vaccine is from the 50s, polio was predominant through 1800. Ask some old timers, people born in the 30s or 20s from the last century. This vaccine wasn't even commercialized.
”Torches of Freedom" held high by future cancer victims. Wonderful.
thank you talking about bernays. he's not well known enough but its really important that people know about him and about this stuff because he is proof that the manipulation of the public is NOT conspiracy theory crap. the best part is that he was really blunt about it too. they've been trying to fool us for a century! don't let them push you around!
I'm not so sure that vaccinations, (especially those involving government propaganda campaigns) are necessarily in the public interest.
They aren't. Usually, historically, anything the government WANTS you to take and then increasingly demands you to take is never in your interest. Everything is always for their own building agendas. We are mere cannon fodder.
It has become a Felony to criticise Faucci, he patented Covid19 in 2002.
Agree. Great discernment you have.
Just listen to what Robert Malone, the inventor of the MRNA and Peter McMcullough say on the Joe Rogan Experience podcast against the vaxx and infavor of early treatment therapeutics
. They are censoring so many experts and facts that it is clearly not about the science or our wellbeing.
Not even one minute in and the narrator says propaganda can be used for good like campaigning for vaccinations.....
But the video hs been done before Covid ☝🏻
love how in the beginning it frames a bit of propaganda which many see as subversive to be a good thing.. lol.. too funny.
Ross Hare haha for real
And he mentioned vaccines.. how appropriate now
Justin Joyner yeah if you mention something it’s bound to be appropriate one day. What’s your point?
Very apt at the moment.
I must say, I do not envy Americans.
0:50 "[Propaganda] can be used in a positive manner. For example, campaigning to improve public health through vaccination." Nice try...
Exactly!!
Damn it’s reassuring to know everybody isn’t sleep walking out here!
Koh vyd vak sceen😳
LOL, thinking the same thing. :)
ikr like they aren't doing tuskigi type shit while trying to explain how jabbing you with syringes is "good",....
I love YOU!
If there is one man in resent history who's influence is understated and who's life's work is overlooked it is Edward Bernese. I'm my opinion his effect on western culture should be taught at height school as a means to understanding the way we think about everything from advertising to God.
+marcoticon I completely agree that people should be taught what he did as part of their education.
+ObtainEudaimonia oh and I should also say the video is great, in substance and subject
+marcoticon Many thanks for the kind words my friend
Yes, throw the baby out with the bath-water and accelerate to marxist nihilism. What could go wrong?
He was a great Demon like S. Freud.
Put in people's mind all rubbish to destroy them.
Luca Martin Carl Jung split from Freud.
But people have to think too.
To destroy them?
He was a genius.
after 1:14 I realize that you're wrong for thinking using lies half truths and misleading information can ever have a positive effect, and in that regard i say that no form of propoganda whatsoever can be thought of as positive or helpful. That's the kind of thinking that got us here in the first place
Look up Rene girard and the scapegoating mechanism. Humans are not rational at there core. This means the herd will always see something as grey until a herder comes and tells them it’s black or white. This is the defence for propaganda basically too say the crowd will never decide for itself and propaganda will always be the deciding factor. All we can decide is wether or not it will be intentional or unintentional propaganda. Look at Salem for example, a situation risen out of unintentional propaganda (one authority figure says a woman is a witch and the crowd follows). What led to women being burnt at the stake was uncontrolled herd mentality had there been intentional propaganda available at this time it could have been used to stop “witches” from being murdered by steering the crowd in a new direction. That’s how propaganda can be used for good, to protect humanity from its own irrationality.
@@alexanderleo6809 Being in a Republic
of representatives, the herd doesn't have to take individual positions but instead values the faith in the elected leaders not only to represent the people's interests but also to debate the best outcome with those other leaders of varying interests. The laws and systems in place protect people from themselves while allowing freedom from coercion, also offering transparency and trust. In this system using propaganda would more likely benefit those using it rather than those affected by it.
The media and news in modern times has grown used to abusing "propaganda" for political and financial interest (democrat vs republican, making blank well-known or famous, news or information used as promotion [Infoganda], vaxx mandates vs ivermectin, negative press [Journalistic interventionism]). Regardless if propaganda can be used for good, in the wrong hands it is unethical, harmful, or worse, dangerous (which is arguably worse than any amount of good it could do). The quote "Power Corrupts And Absolute Power Corrupts Absolutely" rings true for any human in any position, which is why a system of checks and balances is essential. Unfortunately, it is often bypassed, ignored, flawed, weakened, or dismantled, leading to abuse. Which is why I'm a proponent of blockchain technology using a 'trustless' system to avoid corruption and bad decision making. But my point is that corruption is as old as time and history itself. Propaganda should be avoided as it leads to a slippery slope of putting certain interests over the interests of the people, and unnecessarily and unethically misleading people in a way that is too powerful and has bad outcomes that gets normalized as an acceptable way of changing opinions.
Propaganda appeals under the guise as soft social control for the greater good, but it takes this approach of a lawless system, lacking ethical boundaries and implications of the greater damage that it causes to get away with corrupt and absolute power.
Humans can and do make intentional or unintentional bad decisions. It's not just flawed logical thinking, It can be emotions as simple as pride or even love that can have disastrous results as seen in HBO's Chernobyl (2019). Highly recommend watching that! Let's keep our hearts and minds open.
What's funny is, bacon and eggs are healthier than the standard modern-day American breakfast of breakfast cereal with a higher glycemic index than just spooning sugar into your mouth, bunch of fruit, tall glass of orange juice etc. all calculated to give you type II diabetes
"all calculated to give you type II diabetes." Yes, because there always MUST be someone pulling the dreaded Diabetes Lever at the White House! It couldn't possibly be a free market and personal choice combined with advertising that has moved us in this direction, no.. there's a FUCKING LEVER - WATCH OUT!!!!
"Or propaganda can be used for good; like a public health vaccination program" - around minute 1.
We they've certainly put it to good use now. Though whose good is highly debatable. Or it would be if we were allowed to debate it.
That's where I had to stop, because it's pretty clear right at the beginning that the video creator is propagandized himself and only serves to spread the type of narrative that enriches Big Pharma corporations. The best public health advice anyone can receive is to listen to a specialist who knows your individual history and can give sound medical advice accordingly.
This video compelled me to eat Bacon and Eggs while smoking a cigarette.
Haaaaha 🥓🍳 and more 🥓🍳lol and 🚬
Did you also get your flu shot?
He promoted cereal not bacon and eggs, this info was tweaked long ago for the climate change cult
Me too 😂😂
Skip the cig and you're right on.
Excellent video, everyone should know about Edward Bernays to know how their mind is being manipulated:)
+Charlie Pycraft cheers Charlie
Absolutely. Someone should write a book pointing this out on a level that the mass can understand.
some people don't want to discover things on their own, but be told what to believe.
I love this video but can you please turn down the music or remove it altogether? The noise is irritating and makes it hard to hear or listen to your voice because it is too loud vs the volume of your voice. If it was quiet enough to be nearly imperceptive it would be perfect.
River Kelty you are a loser. The music is fine.
I share this great video with a lot of people... in an effort to open their eyes to the political manipulation that is occurring. If we want to repair and improve our government, we need to fix the voter first... and this is a good place to start.
Thanks for sharing it Mark, it is much appreciated.
I couldn't agree more. Even though it goes on def ears, you never know who you might reach. Got to keep trying. Godspeed my friend.
The problem is you believe votes matter.
Yowza Saying you're not trying to be anti-semetic, yet using lies that originated from anti-semetic sources is a double sword there buddy. Let's not forget that every human, non-jewish, and other races, will come to power and control the media. It's not fair to just isolate one group.
coldaziceee well said. Amazing to think that even now in 2020 people don't know the POTUS is selected, and yes that is a massive problem so too is the dichotomy of the left right, conservative / liberal they are one bird with two wings and one goal. Most people here don't even know that the US is a Crown Corporation in keeping for the Vatican , or that the yellow fringed US flag in all federal and state buildings is means we are under Admiralty Law / Martial law flag.Or that the original Constitution doesn't apply. Or that the UN and CFR is running this pop stand.
Ha! Good for vaccinations? That's propaganda in itself, subtle and brilliant.
Thats not propaganda, but its okk i think u are the "fu. K u mom" generation, earth is flat and other bull shits
Ilirian Bardhi ooo sick burn bro, I bet he really feels bad now! Edit: hopefully you know I was being sarcastic, and about the whole vaccination thing don’t give a fuck. Peace
I find it funny how these videos are littered with comments from people who think theyre 'woke' from the traditional media but will believe any BS some youtube video or clickbait article told them to
It was hilarious to hear that propaganda can be a force for good for example through a campaign of vaccination for public good. So propaganda tells you what is true and what isn’t. Propaganda tells you what to trust and what not to. The irony is staggering.
So you don’t believe in vaccinations? Why? What do you think it does? I am seriously curious
someone needs to look at what pfizer information has been released on their amazing vaccinations.
hint: 9 pages and almost 1,300 side effects.
Anything based on half truths, lies, misleading or omitted information or selective bias will never bear good fruit. On a deeper level, persons/people who play God and decide what is in the best interests of the public miss the fatal error of believing that everyone is inherently good, infallible and don't have selfish agendas. Remember this 'the road to hell is paved with good intentions'
Great video. You can find more information on the bit about the overthrow in the book: The Fish That Ate The Whale, about the rise of the banana trade.
Also, I feel the music is a little loud in this one. Couldn't hear you for a period when the music was rising.
Great piece though, going to pick up this book :)
Cheers, I agree the sound isn't great and to be honest, this was one of the first videos I ever made and I cringe a bit when re-watching it. I've fixed the audio for my more recent videos. I'll check out The Fish That Ate The Whale - I've been meaning to read some of Rich Cohen's work for a while now.
Hey dude, nice overview. Whilst i certainly am curious to find out more about this field, some questions i have include the following: To what extent do these attempts at thought control and influence work? I think Bernays showed through his case studies how effectives they could be, but i am still curious about the extent to which it works, can all individuals be influenced in this way? Certain types? Ect. Thanks again dude, am looking forward to more videos from your channel. Keep up the good work.
They work incredibly well. One of the biggest ways is subjective trust and legitimization, and subjective biases. People listen to and follow those they trust, and those who they perceive as legitimate, often an expert in a field. For instance, many people trusted Anthony Fauci because he was promoted by Democrats and news media (CNN, MSNBC, etc) that they trust, and because he's touted as a medical expert.
It doesn't matter that Fauci contradicted himself repeatedly about masks, vaccines, and lied about the efficacy of both. The propaganda worked, because it relied on subjective trust, legitimization, and used divisive biases to push people to accept his views.
"Now the serpent was more cunning than any beast of the field
which the Lord God had made. And he said to the woman,
“Has God indeed said...?"
you lost me at a campaign to improve public health through vaccination
Really well explained, great video, and nice choice of audio for the background music.
+Fiveminded You should check out my channel for similar videos
Ok, i'll have a look.
Big Parma and covid creators definitely taking notes
"The action of public health officials in stressing the possibility of a plague or epidemic is effective because it appeals to the emotion of fear, and presents the possibility of preventing the spread of the epidemic or plague. Of course, the element of flight in this particular situation is not one of movement, but of a desire to get away from the danger."
Edward L. Bernays. Crystallizing Public Opinion. Chapter 2.
And yet there is such a thing as veracity, no matter how contextualized. And more importantly resistance. Enough propaganda and one gets burn out and a desire for simple solutions. Right or wrong.
Overthrowing a democratically elected president wouldn't fall under the remarkable accomplishment for me.
Great video... perhaps in animation form the sheep in my world will understand now.
Brilliant just subscribed!
Lies are lies. Period.
This video IS the best example of propaganda. Everything it purports is in truth the exact opposite. How ironic
He was the nephew to Sigmund Freud.
The book is interesting. Points out how our greed and pride can be used against us. As for the Guatemala case, wasn't so hard to portray abenez as communist as he did have communist associates.
Or why you should never believe anything in the Main Stream Media....
the music is freaking loud compared to the voice, my ears are bleeding. Otherwise, great video!
(sorry if potato engrish)
Thanks, the volume is lowered on more recent videos.
JOOOOJO
Spawn? Cool pic
If something is true and honest, you shouldn’t need propaganda.
"how did he achieve these remarkable accomplishments" idk if I'd call them "remarkable", it's a very psychopathic thing to do
This should be in the school’s English curriculum as part of media literacy
Belief is the enemy of knowing
A doctor is not allowed to give his/her medical opinion, just what he/she is legally allowed to tell you. If the doctor tells you what is best for your health but it goes against the medical establishment he/she could have his/her medical practitioners license revoked. Medical advice is limited to what is being allowed. This is often influenced by pharmaceutical companies who fun medical research and influence medical guidelines. So don't think that medicine cannot be captured and directed down a totalitarian path. Its up to each citizen to ask your doctor very direct questions when it comes to your health. For instance if you have something like Cancer. A doctor will only tell you how he/she is allowed to deal with the growth. Lets pretend its skin cancer. The doctor is allowed to suggest surgery but is not allowed to suggest a diet that can better facilitate the gradual treatment of the cancer through diet. Trust yourself or ask your doctor the right questions and don't like him or her avoid your questions! 'Is this treatable with diet rather than through surgery or vaccination?'
Association, association, association. Very simple concept.
Words move the mind to different perceptions.
Each word is like a note and each sentence a chord.
The sound of the chords is subconsciously measured for value and is met or rejected by its advantage or disadvantage - as FELT by the SOUND of the chords.
What you hear determines whether or not you will actually listen.
The closer you make the chords sing like advantage, or away if avoiding the risk of disadvantage - you will have your audiences attention. The greater the advantage, or risk if disadvantage presented - the greater the attention.
You have to get the chords right, or no one will listen to the message.
Propaganda by Edward L. Bernays 1928; Book full PDF: asset-4.soupcdn.com/asset/0324/0984_4ce7.pdf
Very interesting. Subbed
This is the origin of the PR industry, today - behavioural psychology.
How ironic that so many of the comments provide examples of the power of propaganda.
People demonize what they don’t understand. All actions have consequences, both good and bad. Including the choice to be ignorant about topics such as this. Don’t demonize it, understand it and do good with it.
The thing about lies is that it cannot survive the sunlight of free information sharing...just like the internet.
I think free information without curators leads to despotism of a nation full of doubting Thomas'. Note that this is CURATION, not ENFORCED SELECTION and/or CENSORSHIP. If you don't have any authoritative sources, you get COVID-19 denial. Welcome to Anti-Science America, where we become a third world nation because it makes us feel better about ourselves.
It's funny how this caused people to distrust the media, yet we'll defend a convincing gif to our grave.
0:52 --> "[Propaganda] can be used in a positive manner. For example, a campaign to improve public health through vaccination."
That claim did not age well.
💉🎯💉
Who is the father of lies? Why is manipulation good?
Vaccination is not really a good example : propaganda for pharmaceutical industries
Some vaccination campaigns yes, but not all, far from it.
And being anti-vax isn't a way to support either, too bad kids are dying with measles out there.
Manipulation is never a good thing.
“a progressive force” is that a subtle slight on the vaccination campaign of 2020-2022?
Thank You 🖖
Propaganda and PR (Marketing) are equal, says Bernays
Excellent.
I really want to watch and listen to this video information but you've got the background noise so loud that I'm unable. Really frustrating!
Noam Chomsky woke me up to the vile life of Edward Bernays.
Thank u all
Interesting - @1:03 the word "progressive" is used where the word "positive" would have been probably more efficient and certainly more universal ... propaganda?
thank you for this video i like it, i wondering if you can tel me the name of the software that you use in animation...... merci encore
Thanks, I've added a link to the software I use in the video description for you.
Don't Bernays me bro! You are using Bernays to Bernays! Brilliant! But we are on to you
whats about the biggest achiviememt of bernays , fluor everywhere? you missed the importest one.
She also missed that he promoted cereal for breakfast that info was wiped from milli minds.
So basiclly you are building things based on lies, and if those lies are exposed how will it impact the community?
After receiving multiply shots and having mercury level at is peak a goat started to investigate propaganda . The herd is cheering!
Lol, the heard is drooling all over themselves, watching football and eating poison food.
Make the music LOUDER
I couldn't finish the whole video because of that 😅
great job mate!
+nicolás caresano cheers :)
Hope everyone’s taking careful notes …
This video was epic. Subbed.
+Leroy Burke thanks mate, glad you liked it
OBEY. CONSUME. REPEAT. OBEY. CONSUME. REPEAT. OBEY. CONSUME. REPEAT. OBEY... CONSUME... DIE.
This is how they fool you into thinking that was all your idea, after all...
He didn’t lie about the eggs and bacon tho
This video is almost impossible to watch due to the background noise trying to be music. Sorry.
Whats the background music you have used for this ?
Did he say campaigns to improve public health through vaccination?
Isnt that a negative?
This video opens with pro-vaccine propaganda...
What irony! 🙄
The internet is truly evil.
Your background music definitely needs work, but the information was good.
Efficacy of vaccines was reliant upon good cold supply chains which often were not vaccine specific for vaccine optimal storage conditions meaning most of these vaccines became inert even before injection
The vaccine example aged like fresh fish in the Sahara
"The action of public health officials in stressing the possibility of a plague or epidemic is effective because it appeals to the emotion of fear, and presents the possibility of preventing the spread of the epidemic or plague. Of course, the element of flight in this particular situation is not one of movement, but of a desire to get away from the danger."
Edward L. Bernays. Crystallizing Public Opinion. Chapter 2.
Propaganda for Progressivism is always a "good" thing, according to your betters.
EXcellent!
The music is very distracting
He convinced women to get lung cancer? WhAt a gReAt GuY
great explanation in a nutshell,...
just,...one thing,....the music is to loud,....especially the delay effect`s,...turn it down ,..
it`s distracting
Thanks and yes I agree, the music was too loud and has been turned in my newer videos for a while now.
smart move,...
use music with less movement in it,..so rather simple synth pads ( use minor chords ) with small movement rather than buzzy melody lines.
Cheers for the tip, noted.
I don't know why but the background music was very distracting. The notes are too long and they last and last while topics change. I wish the music weren't there or it had a rhythm that matched the tempo of the speech. You may also consider increasing the volume of your voice. Seriously, why did you choose this music?
In the USA cnn msnbc & 80% of the media is national democrat socialist. They follow the leftist Marxist therory just like hitler did unknowingly. The democrats, like president Barrack Obama has white owners like George Soros & others behind the seems. He was a house slave cause he could be trusted to keep the slavery through socialism & healthcare & taxes going.
The media, is owned by the democrats socialist regime who work in the background breeding hate during this administration.
Great uncke of Netflix CEO.
Bruh how come no one told me Public Relations is just Idea Sales Associate?
1:12: "Specific propaganda should be seen as good or bad depending on the merit of the cause and the correctness of the information published." This is not quite correct. Propaganda is good or bad depending on the sort of persuasion that is being employed.
Great job. Would you mind telling me what program you use to generate your whiteboard animations?
When I heard music room i instantly thought mtv cribs.
I wonder who was really behind the creation of that show.
Great video but musi....I SAID, GREAT VIDEO BUT MUSIC TOO LOUD!
Thank you for this video now I'm going to convince the United States that I should be President for life
The music is too loud.
"...Campaigning to improve public health through vaccination." Well there you go.