Top Budget Trends for CMOs | Gartner Marketing Symposium/Xpo

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For more than a decade, Gartner's annual CMO Spend Survey has been the go-to report on the state of marketing's spending power and priorities.
Live from Gartner Marketing Symposium/Xpo, Ewan McIntyre, Gartner VP Analyst, gives a first look at key insights from the 2024 study, including:
• Top-level budget trends amid ongoing technology and geopolitical disruption,
• Spending priorities across marketing programs and resources
• Changing channel preferences and priorities
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