REACTING TO BAMA RUSH TIKTOK FASHION (i am concerned)
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- เผยแพร่เมื่อ 5 ก.ย. 2024
- The University of Alabama has taken over TikTok's For You Page in the past week or so with it's plethora of pledges trying to get into the Sororities of their choosing. A host of young hopefuls began to showcase what they would be wearing throughout their Rush week in order to give their audiences a better view of what their outfits of the day really looked like. I was both intrigued and disgusted with the fashion choices, as many opted for a cottage core aesthetic while also donning some pretty
questionable dress, skirt, short, and shoe choices. And at the same time, I thought since it took over a portion of the fashion conversation, it should be dissected a bit more too!
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“A lot of them are blonde” - Luke realizing what a sorority is lol
I'm still confused
and they all look the same too it's so strange the make up hair even dresses
They are all clones of each other...
wait i thought these were all the same person 💀💀💀
I understand that bright blonde is a trendy color for sorority girls (or southern girls in general?) but it's really weird how insanely identical they all look. It's like they buy their bleach and tanning sprays from the same store or sumn
“This skirt… maybe someone could philanthropically tell her to get rid of it.” WHEN I TELL YOU THAT SENT ME 😭😭
i died.
Hahahaha me too. I actually lold
I GASPED 😭😭😭
I had to pause to recollect myself LMAOOO
If she just hadn't tucked in the shirt and had knotted it over the skirt to hide the waistband it would have been fine
Dying over Luke being nicer to these girls than he ever is with celebrities on the red carpet. A generous king.
fr LMFAOOOOO i cant tell if its fake or not
no ur right. I like he’s being nice even if it’s awful but they are all just kids who have no influence and no team to put together a look.
@@louisewang6909 i think that's exactly why. He's not going to rip to shreds regular people, even if they're sorority girls who are usually more affluent, but he will dress down celebrities who have money, stylists, a team etc.
It’s more likely these girls will watch this vs celebs, maybe he doesn’t want to deal with hundreds of crying girls lol
because he went into it with low expectations
Okay I’m southern so I’ll translate
Platos closet is a second hand store for nicer items and they mostly just accept name brands. It is not consignment because they buy your clothes straight out instead of “consigning” them.
Steve Madden shoes are readily available here and have a nice price point for a college girl, where other designers may not be.
Ruffles and bows are a must here
A lot of women here prefer boutique clothing over high end designer items. Boutique items are usually one of a kind and you wont run into another woman wearing the same outfit. Plus they shout out their hometown or a well known boutique in the area.
but they were all basically wearing the same exact thing so it's not really one of a kind...
tried to sell a whole tub of clothes to plato’s and they took ONE item for $3😭
Thanks for this girl. I’m so sick of non southerners hating on southerners just because they don’t understand why we do or buy some of the things we do 🙄
*feels like she just graduated with all that info
@@angelaphillips1731 people can tease
The outfits are giving me nothing, but I love seeing young people happy and excited. This is a big deal for them and it's nice.
Yea I like the girls being excited. It’s fun
They’re all so cute 🥺 but sororities scare me 😂😂😂😂 love it for them tho
thank you that's what fashion is all about. I see so many people complaining and I'm like "it's just clothes."
Okay now I’m remembering why I deleted tiktok
as an european I find it fascinating to watch Luke trying to understand southern US fashion trends, like same girl I don't know what's going on either
As someone that lives in Alabama (unfortunately)….. I don’t know what’s going on either
We here in the South and we don't know either. We just call it Southern Belle fashion and leave it at that. 😩
I live in the US south and I don’t get it either 😂
Channel revived her brand bc of the South like Texas back in the day!
as a mexican, same. cultural shock for sure.
Luke trying to figure out the logistics of sorority rush throughout this whole video is absolutely hilarious!
I’m also now weirdly tempted to tweet Luke pictures of my rush outfits from like 8 years ago just to see his reaction 😅
@@hannelie5191 do it+!
YES! Like babe just dm me and I’ll tell you what everything really means
Him looking everything up except “Panhellenic” and questioning it every time one of the girls says it is the best part of this video
Luke if you’re reading this, Panhellenic is the governing body for all the sororities on a college campus.
I would like to rush but always getting turned down
I am dying. This accent has me in tears. I went to an Alabama game a few years ago. Everyone dresses like its Christian girl fall.
Southern preppy yt style, so yeah lol. Kind of
sweet/cute.
Amazing. Christen girl falls XD
It’s our culture 😩😩
Christian girl fall 😭😭😭
this comment is underrated 😭😭😭😭
As a European the whole sorority and fraternity culture terrifies me and these outfits confirm all of my fears.
Watching from Ireland in pure confusion
Honestly it should, from a former sorority girl who luckily was picked for the “weirdo” sorority on campus 😂😂
They’re cults.
As someone who lives in the south and is in college, sororities low key terrify me too
as a black southerner, i am scared of *white* sororities and fraternities
“And chipotle from chipotle” - the real sorority girl right there
She's the only valid person on Tiktok.
I love how all of them want to stand out w/ their outfits and still manage to look like one person
Lol
They want to keep up with everyone else
@@7h698 yes nothing wrong w/ that
LMAO IKR
Honestly I think this is why those crazy McKaiyleigh names exist. People want to name their kid something unique but without having to actually /be/ unique and leave the status quo.
the way Luke called Plato's Closet an insta boutique 😭😭
Man I was just there the other day tryna find those fashionable puffy sleeve princessy blouses couldn't find em yet.
THE WAY HE CALLED PANHELLENIC A SORORITY OR FRATERNITY 💀 I’m crying
DEAD!
It’s a curated thrift store Luke!
💀💀💀
Blonde hair is also clearly a part of the fashion, statistically speaking so many of them cannot be naturally blonde. The pipeline from sorority to fox newscaster must be studied
I think brunette hair would be *so* much more flattering on some of them as well, but each to their own I guess
This is why guys go for brunettes is because of blondes like these . How embarressing.
@@1Skorpia stfu nobody cares what guys want
@Chrry Cola lmaooo I was gonna say I have naturally blonde hair and I agree with their evaluation, esp for people who bleach their hair blonde & aren't naturally blonde.
Not as blonde as these chicks though. Winter dirty blonde & summer true blonde :)
Where I'm from, soooo many girls bleach their hair blonde. Especially when they get married. For some reason ALL of them make their hair blonde. And here people get married as soon as they finish university so that means lots of girls in their early 20's looking like that. I do agree that brunette hair suits some better. There are haircolors that suit a person more than the other. Light, blonde hair suits people whose skin tone is more on the warm side, like light brown people, while the more pale you are or your skin is just on the cold spectrum of colors, the darker your hair, the more it suits you. You need a contrasting color compared to ur skin tone in order to look good. But clearly, some of these blonde girls had fake tans amd a fake tan doesn't really look good with blonde hair for most of the time. Brunette hair is better with it
The way they just stand idly in the back until their turn, and then walk out of frame after they say "shein, amazon, idk" is killing me. I love these young women.
Hi annie 😍
The hold that Kendra Scott, Steven madden, lulu lemon, and boutiques have on southern women is truly powerful
I love how low effort most of these are HAHA one take, “can’t remember where this is from,” bye!
Also I had no idea how many people actually actively buy clothes or jewelry from Amazon. Fast fashion is bad enough, do you really need two day shipping??
i mean, mediocre white people will get attention for anything
I love how they include the parts they can’t remember. Like “earrings are from I can’t remember where. Necklace don’t remember. Shoes borrowed from Emily” like ok? 🤣🤣
I like "Necklace, normal. Earrings, regular" lmao. Rush day 3 and the poor girls are exhausted 😩
To be fair most of them are still p young lmao, their mom prob bought it for them
we need more "luke reacts to what normal people wear" videos!! this was hilarious
I love his excitement 😭 I wish he could roast my outfits 🙈
Yes yes yesss
@@32Theresa that’s such a good ideaaa
True
i would film myself in my fav outfits just for that. i want him to roast me
I lived in a dorm where every girl on my floor was rushing a sorority except me and whole heartedly it was fascinating how INTO IT these girls were. Like they'd come back from rush complaining and on the verge of tears from being in heels for 12-14 hours and then get up at 7 am to do it all over again. THE DEDICATION.
As a European, this concept is so wild to me. It's really fascinating to watch video's about it. It's like their own little world and it's so cute yet disturbing??
had this experience too my freshman year at UGA! i'd wake up to go to the bathroom at 5 am and would be confronted with my entire hall doing their makeup and hair already in dresses and heels, i literally couldn't believe it
Lol same! It was wild. It seemed fun if you were into it but because I wasn't rushing I was treated as if I didn't exist by all of them including by my own roommate 😆 Ahh freshman year, what a journey.
@@therobotdevil2284 I had the same experience! I literally never talked to anyone from my floor that whole year lmao
@@therobotdevil2284 me too, luckily my roommate wasn’t into it either but it made my year veeeery lonely
I used to hate on “basic” young women for being stuck up and homogeneous. Once I became friends with a few of these women through work I realized I was the judge mental one for assuming they were all cliquey and rude. Now I love these women for unashamedly loving what they love! I strive to feel that confident and excited!
I went through a similar transition in my thinking. I used to be the wannabe quirky girl who was too insecure to actually be goth or alternative and I looked down on the "basic" girls or the "popular" type girls. At some point I realized just not giving a fuck and liking people because they're nice to you regardless of what they look like is the most punk rock attitude of all.
I wanted to like the basic popular girls, but then I found out they were extremely two faced and talked bad about their bffs behind their back lol
@@huh2594 oh yeah that’s true they do do that
@@huh2594 depends on the person, it’s best not to cluster individuals into stereotypes like that too much
I stopped hating on these types of people I hit my late 20’s because all these girls will grow out of this and find their own identity. When watch this now I’m like oh their just kids being kids wanting to fit in and be accepted by their peers.
I think logistically it makes sense why they all wear wedges because I know they have to walk a lot from house to house so they provide comfort while also giving the leg a little elongation. I also find it interesting how they really like to wear solid colors.
Literally every single one of them wants to stand out and everyone is in solid colors. I didn't even think of that until you pointed it out. All someone would have to do is wear a nice ombre or acid wash or something similar, and they would look super different in the exact same fit
wedges for me are in no way comfortable but to each their own
Exactly what I came to say. They have to walk through grass so stilettos would be a nightmare!
I know it’s very hamptons vibes - barely any patterns at all. Soooo interesting.
I do think if a dress has some busy stuff happening like shearing (sp?) or ruffles, then too much of a print doesn’t always look great. I loved that rent the runway dress. Simple silhouette with a beautiful print/color. She probably stood out from the sea of solids and Shiens. The girl in the polka dress and red pumps looked like she was straight from 1994. That over bleached, teased hair sent me. As did the crotch shot. But hope she landed in the house of her dreams.
in short: puffy sleeves, espadrille wedges, bangles, questionable statement earrings, white and blonde seems to be the 'rush?' uniform
Is this a thing to dress like the 80s everyday or is this just for a small period of time?
You also have to have a tan.
and an orange tan
@@1Skorpia cottage dresses is a thing in 2020. These girls don't have the best looks, but they aren't poorly dressed nor dumb. You commenting the same thing everywhere smells like resentment... Maybe even, dare I say, jealousy?
This is just an AL thing lol. Go to look for any fancy occasion, and a ruffle will be included
To explain the Steve Madden thing, southern women love a chunky wedge, and those shoes are in like every department store ever. Good quality not too expensive. Also Plato’s is a 2nd hand shop for clothes.
Also the girls have to walk from sorority house to house in hot weather. Wedges are definitely the way to go. Most of them ended up with blisters anyway
and panhellenic are the sorority higher ups / government
I’m southern and love Steve maddens
If you’ve ever lived in the south, you’d know we have a lot of grass and dirt to walk on. We can’t wear normal heels bc you will mess your heel up when it digs into the ground and you bust your butt. We save those for the city or anywhere there will be more pavement. We know they are mostly out of style but what can you do when there’s so much dirt everywhere and you still want to look cute?
Steve Madden is also in every TJ Max ever
I'm just getting future "the bachelor" contestants vibes from most of them lmao
Lawlz most sororities watch the bachelor all together and are scary obsessed
Yea the bachelor is a big southern thing
I was wonder what they were reminding me of! THANK YOU!!
Alabama Hannah!!! that show is so good
@@char6081 no wonder the fanbase is so racist
can we PLEASE stop calling anything with puff sleeves “cottagecore” 😭
Yes!! Thats not cottage core !
Also a lot if them did not look like breathable material 😅 just thin synthetic clothes.
Its kind of weird being from India and hearing that cotton clothes are expensive. I would die without them lol.
I was thinking more 80's haha
PLEASE PLEASE PLEASE THISSSSS
Could be piratecore for all we know.
We're too late.... 😒
Glossary: You're welcome :)
Panhellenic: the governing body of Greek sororities at each school. Each sorority also has their own national council that works with the Panhellenic council to keep them in line, following their sorority specific rules and the school rules. Some are more strict and some are less strict
Nationals: the above mentioned specific sorority council that sets and enforces certain rules, guidelines, and by-laws at a national level.
Sisterhood Day: where you meet the sorority and all the sisters in it to see if you like them as a group (you will be invited back to sororities that like you as a potential new member or "pnm" to learn even more- sororities all have a different vibe and dynamic so you want to see what they're about before you put anyone down as your preference (or "pref", we'll get to that later)
Philanthropy Day: where you learn about each sorority's volunteer organization or project (what they do for the community) you'll want to pick a sorority whose philanthropy you like
Pref Day-day where you list your top picks of sorority(ies) you would like to be in and rank them from favorite to least favorite
Platos Closet: a sort of consignment/thrift store that often has a large choice of regional and/or specific brands/boutiques. A great place to shop if you want to be trendy/in style but can't really afford to always buy new name brand clothes.
Pants Store: boutique in Tuscaloosa (city that UofA is in) that kind of caters to sororities and fraternities. Think Vinyard Vines type thing, but for the south and a predominant football school.
Steve Madden is a staple of style for the 16-30 year old woman in the south. Most of us have TONS of Steve Madden items because they are readily available and somewhat affordable.
OnCloud: a tennis shoe brand that is overpriced. A simple pair of tennis shoes can be like $200. Very popular the last couple of years. They're okay comfort wise, but nothing special.
Notes and comments: Some rules are unspoken and sororities are often very feminine and stick to the status quo so shorts and denim are often not looked at kindly during "important" events like rush and sometimes even game day. This differs between sorority, event, and school.
A lot of the names you have no idea about are boutiques/online stores that are this summer/fall's popular thing and will be unheard of in a few months.
There's a VERY large percentage of women who are blonde because that has been (and probably always will be) the beauty standard in the south and America as a whole. Most of them also have straight hair because they are VERY white (as in historically, there isn't any ethnicity other than North Western European in their family tree). Biracial kids often have a hard time fitting in because they're not "white enough" to be grouped in with the white kids but they aren't "ethnic enough" to be accepted by their peers of the same ethnicity (or others) that aren't mixed. This is getting better but ethnically ambiguous kids often have a hard time even into adulthood finding a place for themselves in popular culture in the South.
The "everyone looks alike" thing is definitely not as pervasive as it used to be but because sororities are very group oriented there is some degree of "othering" those that don't look like everyone else. Being "different" in the south is not like being different in other areas. You can be different within a set of defined perimeters and be okay but being too different lands you in a sort of outside space that isn't necessarily hated, but not readily accepted. These sororities can be fun and a great way to make friends and have a support system in college especially at a school like Alabama when everything is so BIG and you are from somewhere very small. Some schools are better at the whole "outsider" thing than others, UofA is still struggling quite a bit with diversity because the state itself isn't the most diverse and there are schools that do diversity better, provide a better education in a smaller setting or are more affordable. Alabama does a few things pretty well and kind of stuck with those instead of branching out like Auburn who is VERY good at the things it does well but expanded and has a very diverse network of successful people in MANY fields.
🙏
Thanks!
Actually, factually speaking I think Americans have thing for blondes because they have less blondes generally, kind of the opposite attracts cuz people wanna be different. World estimations is that 4% has blond hair, that leaves 96% to have either red, brown or black. Even most europe doesn’t have that many true blondes. North Europe is where most people are blondes in the world and they is declining at a rapid rate, the more people are mixing etc. america has gone through periods of blond is in fashion and then brown when one become to mainstream. Gia as a model is a good example, when blondes were popular and her as brown haired woman came as different than anyone else so standards changed for a bit.
But in reality, i don’t see blond going away from fashion, the more rarer it becomes because people wanna stand out to future mates and be different. Considering about 75-85% of the world has black or deep brown hair, it wouldn’t make it harder to differ from others.
This should be up voted. As a proud black southerner who went to a well known land grant university, all this is spot on. Even as a black person its hard to get acceptance in a pwi as historically black sororities and fraternities don't have the same visibility and enthusiasm and the "white" ones do.
@@Kathywake23 I’m always happy to help shine a spotlight on the things that need fixing here. I love the south for all of the good but know there are some deep wells of hatred and bigotry that show up in some seemingly benign ways. I can’t speak on the race issues from experience I just hold up what I’ve seen from others who can and let them tell their story. But can definitely attest to the “othering” aspect when you don’t fall into the accepted parameters of beauty or personality.
Overpriced boutiques are EVERYTHING in the eyes of southern women
SMALL 👏 BUSINESS 👏
@@zahzahzee exactly
Yes. Ma'am..... my mom and I are planning on hitting the boutiques this weekend 🤣
@@lisabeamer5349 I just can’t get over the prices of the boutiques in my area😅 I ain’t got money like that. I’m also on the more edgy ish side and every boutique around me is very much the opposite
And they all want to own a boutique!!!!
as a non-American I'm extremely confused by the whole thing lol
@Katy MacCoy thank you for explaining
As a nonwhite american who went to college in nyc i have no idea whats going on too 😳🤣
fr this is so intruiging
As an American, me too.
These chics are on the lowest end of fashion. I thought this was meant as a joke for a week. I cant believe they REALLY dress like this. Even their hair is bleached to filth🤣😂
i wasn’t in a sorority in college nor did i particularly care to consider it. but i’ve been watching rush vlogs for years because i find it SO fascinating, especially to see the preppy sorority girl trends change over the years. i find it so cute too even though i know sorority culture is so weird and can be so toxic. like go off caighyleieagh with the lily pulitzer, they wouldn’t let my fat lesbian ass in there but i love it for you
MOOD jesus I read so much total sorority move in undergrad that my friends started worrying about me
@@r8yle I don’t think you know what trauma dump means because OP didn’t do that at all lol
@@crunchii891 lilly pulitzer my life trauma 😞😞😞😞😞😣🤧🤧🤧🤧
😂😂
lmfao i love this comment
As a resident Southern girl I can explain the wedges and espadrilles…..terrain. We spend a lot of time walking on grass, gravel, red clay and if we’re somewhere like Savannah or Charleston….Cobblestone. It’s more a functional choice than anything. We do wear heels if we are going somewhere that we’re sure that we won’t encounter heel gobbling grass or mud
Tell him girl. Ain’t no one got time for a twisted ankle
@@PrincessZaire100 exactly 💜🙏🏾
I’m from Europe and that’s why I love them as well! Basically leave in wedges and chunky sandals every summer 😂
I graduated from Bama and lived on the opposite side of campus from the frat/sorority houses. I was in the video game club and had mostly nerdy friends. I was in a few classes with sorority girls and in one of them, we were all paired off to get to know each other (our teacher partnered us with people very different from us) and then we had to give speeches about what we learned at the end. My partner was a sorority sister and she invited me to her house one night for dinner. I was pleasantly surprised at how nice they were to me - I’d always assumed they’d scoff at my being there. The house was big, but the rooms were small and everyone shared a room. I lived in a shared dorm where I had my own room, so that surprised me that they seemed to pay more to live there and they had less privacy. The sororities and fraternities are very segregated for the most part. I had to pass out flyers at the frat houses for my internship once and it was terrifying - the most catcalling I’d ever heard in my life and I genuinely did not feel safe or respected as a human being.
It might be different now, I have no idea. When I attended, all the sorority girls wore huge oversized t-shirts of their house and wore athletic shorts and chacos. They always had their hair and makeup done, so it looked strange because it seemed like they were dressed to go to the gym.
And yes, at the end there is a clip of Bryant-Denny Stadium, where the football games are played. It’s the 10th largest stadium in the world.
Fascinating. I am sorry about the frat catcalling though
That’s what they still wore when I graduated from the University of Kentucky last year
Ha. Once I was walking down the sidewalk near a frathouse at Ohio State. I wasn't even a student. Some guy leaned out the window and was like, Hey, come on up here! And another guy was like, "Yeah, we got some books up here!" Referring to my nerdy style, LOL.
For anyone wondering why they keep naming small towns. The obsession with boutiques and specifically boutiques in those towns is a real thing in the southern sorority culture
For example, the Oxford MS reference is important in the south because of the university Ole Miss. The clothes in those boutiques are often one of a kind pieces and very very expensive for what you get. Some of these girls spend a thousand dollars or more on dresses, accessories, and shoes for rush week. Also, God-forbid you show up in the same outfit as another girl. It's sorority social suicide
this is sooooooooo interesting thank you!!
And yet, they all look practically the same
You sound like a wonderful arbiter of taste. Fascinating because it’s a legitimate subculture in America. Thanks
I never realized how deep this subculture runs… I need a whole Netflix series!
Yeah I’m not into Greek life simply because it doesn’t interest me, but someone I knew is and she had a whole PowerPoint given to her about what is required for her to wear and most of it she had to buy for rush week etc. like this shade of color, this high of a heel, this kind of dress etc. and I was just thinking this is so much money…I understand making friends and having a community many of my friends do it for that reason and I think it’s great, but I just can’t spend that much money and I don’t feel like I’d have a great time in the events they hold…
Dress from pants store, bracelet from my meemaws boutique down the street, necklace is Kendra Scott , purse is SHEIN, shoes are Steve Madden and also Vince CAMOOTOE, this ring is my mommas yurman, earrings are normal, hair is normal. ROLL TIDE!
i want "momma's yurman" on my tombstone
🤣🤣🤣😮💨
LMAOAOAOAO
You got me at Kendra Scott 💀💀
meemaws is real boutique 😭
“The whole country of Mexico is producing bracelets” sent me 😂😂
thank you for the sensibility tho
Hearing Plato’s closet referred to as a “boutique” has me rolling 💀💀
When you're family's broke but you're still trying
As a non-sorority southern girl, I mostly love a lot of these southern belle types. I had a roommate just like this, she was hilarious. We were so different, and definitely influenced each other’s style. She helped me buy my first “party” dress and pair of tights. And when she had a themed party she dug through my closet lol.
All her friends were both stuck-up, out of touch rich people types, but could be really nice people in the most random ways. Like the type who asked why you drove such an old truck because it’s ugly, but also invited you to every gathering and boat party.
Also their fashion is an entire subculture down here. There everyday is like my small-towns county dance or church day. Lol
I actually thought for years that frats / sorority was fictional. I am not American and the entire thing is so foreign to me but I love the trope on tv. Also Southern Luke is a whole alter ego
I'm American and they've tried to recruit me but seeing them is like seeing a young adult tv drama in real life 🤣 The big ones are pretty cult-y.
I am an international student at an American university, and it still blows my mind after 3 years watching the girls around campus in rush week. It's crazy!
girl same, I was shocked when I realised the exist haha
I never joined a sorority but a few of my college roommates did. Its really not like what you see in movies. Mostly its just a social club that does community service. They can also help you make connections that lead to jobs after college. All that said, the kind of people who join sororities can be very intense. The vibes wasn't for me which is why I never bothered to join.
dying - they should be fictional - i was in one at a huge party school
Watching Luke’s first southern fashion experience has been very entertaining. To explain, there are a million little boutiques down here and bitches love em. I’m from GA and a few popular ones where I am are Dress Up, Fabrik, and I can’t think of any others rn. But it’s certainly a movement down here 😂referencing the obscure boutique you bought your elevated target dress from is quite popular
'Elevated target dress'
The dragging 😭
I saw a couple of your comments on here and you have murked me 💀 so I checked out your channel. I'm in France too!
YES BRO. i never understood the appeal of boutiques but the amount of girls who wear stuff that i have no idea where it’s from is hilarious
lol i used to work at an overpriced southern boutique and they buy all their clothing wholesale, so it wasn't super uncommon to see the exact same items sold at target, kohl's, francesca's (especially), etc for half the price we were selling them. The uncharge was typically 500-600% and sometimes even got as high as 1000%. I was so happy to eventually quit because it got exhausting having customers come in and yell at employees over the cheap clothing ripping easily/falling apart in the wash when they'd paid a ton for it.
@@kadyhart2580 !! Yes exactly 😂
Platos closet - like a goodwill but they pay for donations and only take “brand names”.
Steve Madden - literally all I’ve TJMaxx, Marshals, department stores, and DSW. They probably got them because they thought the style was cute and it was just available where they were already shopping.
Shouting out hometowns - if it’s small, they probably know the boutique owner. It might also be a wealthy area and they’re showing off a little or they’re saying it in case other people want to drive there. It’s not that weird to drive like 30-45 min to get to a small boutique a couple towns over to find a specific style.
Wedges - everything is grass. They likely have to walk through quads, etc while rushing or they’re going to parties where they might be drinking on the lawns. Wedges don’t sink into the grass, stilettos do. The rope thing is on nearly every wedge sandal you see in TJMaxx, department stores, etc.
Ruffles on the skort - lots of girls do it so you can’t see if they get bloated. It’s why you see so many damn peplums on plus size fashion. They’re probably worried because they’re going to be drinking beer which makes you bloat.
Trying to look different - it’s really just trying to be memorable. They all look similar (blonde, roughly the same height, thin) so looking memorable is important if you aren’t a legacy of the sorority. If they can’t remember you, you’re probably not getting into the sorority.
All good points except for the drinking! Rush is a very dry event and you could definitely not get a bid if sororities see you drinking. At least for many southern universities.
like deciphering a new language 😂
No drinking during rush! If any pnm(girl rushing) is caught drinking she will be disqualified from recruitment
@@carbearr6093 tf these girls doing going to college & not drinking? That's like, THE American college experience legacy. Drinking and bad decisions!
@@gabbyb9418 you drink.in college- but never during the recruitment process
“The whole country of Mexico is producing bracelets” 😂
I died at that part lol, but to be fair we are, lots of over priced tourist traps stores full of “quirky”, “ethnic”, “bohemian”, “Mexican”, bracelets and clothes 🇲🇽
As a longtime goth- this is genuinely entertaining 🍿 😁
Right there with you
Oof, I feel you. I grew up in Texas where the "blonde bimbo" aesthetic reigned supreme so when I'd show up in my Tripp pants or ripped jeans with chains, or baggy cargo pants and a wife beater, I was immediately labeled "gay/lesbian" (I'm hardcore straight, but ok I guess) just because I looked more "masculine". The backwoods ass way of thinking in the South is super real and honestly, gross.
@@intothevoid3719 Janis Ian energy from you LMAO. I’m kind of the opposite. Definitely a lesbian with a very quirky/girly jfashion inspired aesthetic which makes everyone assume I’m aggressively heterosexual. We should trade lives 😭
@@thegillmachine literally me lmao
@@intothevoid3719 so people assuming masculine and feminine characteristics would be attracted to the opposite is “backwoods”… please tell me why that even gay couples don’t just look exactly the same then😉
'philanthropically tell her to get rid of it.' LMAOOOO
I remember back when my parents helped me move into my dorm it was rush week and my immigrant parents who know nothing about greek life, were so confused why there were so many skinny, white blonde girls who were all dressed the same running around 😭
That's incredible
why is it called 'greek' life though? Im Greek and I can't understand. Has anything to do with Greece/Greeks?
@@user-rm1sx2dg2o it doesn't have anything to do with modern Greek culture or the people of Greece. They just just Greek letter (alpha, beta, delta, etc.)
Whats funny is i live far up north. Im mexican and all i see is skinny or fat (no in between) pale dirty blondes. They dont wear makeup and to their credit-dress warm . I love that its not a huge fashion forward area. Tshirts/jeans/sport clothes . Dressing up is just finding a cute dress that fits well. Current styles. Where they go wrong is thinking they are going to have that figure and skin forever. So they dont workout or have a skin care routine. My son said these girls are looking haggard and gaining weight like crazy. Hes 27.
@@1Skorpia Babe nobody asked 💙
as someone who has grown up 5 minutes from the UA campus, i have seen HORRENDOUS crimes committed against fashion millions of times and 80% of them happen in rush week.
Graduated and lived there for 10 years. This video was pretty nostalgic, nothing has changed🐘
@@misskmreese I was just telling my husband the same thing. They even wear the exact same styles as 10+ years ago. Same clothes, jewelry, hair, makeup, even mannerisms.
@@misskmreese same! And seeing tutwiler, man those dorms are teensy
@@gaeladeen Yes!! Like stepping into a time machine as soon as you cross the RR tracks😂😂
@@yvonnelee4385 😂😂 omg, if living in a shoebox was a real thing.
Why do so many of these women remind me of the person in your gen ed class who was really good at organizing everyone in the group project in a way that you later realize like wait... how did she immediately know that that one guy was gonna do almost nothing to prepare but would be confident about presenting, while you were always going to end up doing most of the library research, after which she steps back in and makes the powerpoint like visually stunning?
Just huge social engineering vibes I guess
Yes! Sororities are all about social engineering. I think that’s a big part of culture for Southern women in general, though…they run a huge portion of society in their local communities while men tend to take a step back.
"I love this set. I think im gonna be different than everyone else!"
*Looks exactly like the person they're standing next to*
I honestly thought she was joking
The fact that sororities and fraternities are as weird and full of traditions as in the movies never ceases to amaze me
So cool learning about them tho
Theyre probably weirder in real life. The sororities have chants and super strange codes of conduct. Also interesting is how a lot of sororities cost thousands of dollars to join if you get accepted
@@victoriamayrose5219 honestly we aren’t that weird irl but I can only speak for myself in saying they are horrifically expensive With a lot of rules most of our traditions/secrets are just little blasts from the past we don’t haze at all and it’s really just a women’s club
@@carbearr6093 Oh yeah I'm sure at the end of the day for most people they are an awesome experience and a good way to socialize. It's just the concept that seems so bizarre to me
@@rodrisuarez7218 for sure I didn't like everything about mine either but there are a lot of misconceptions
“I don’t know anything about what normal people buy” 😂 I died
platos closet is a thrift store kind of where you can also sell your clothes, except it's almost always fully staffed with teenagers who go through your clothes, hardcore judge them (and you), and end up maybe buying one shirt for $2
🤣🤣🤣
Lol yes! So technically it’s a consignment store bc you can sell your items. But I swear they hate everyone
Yep
& nearly all the clothes were originally sold by Shein or Forever 21
LITERALLY. I've never felt more insulted than when I went to donate my clothes there lol.
His quotes: "I feel like sororities have these weird rules about what you can and can't do" and "this is deranged but I'm obsessed with it" encapsulate my mood while watching this. (Why do all of them also mumble and run their words together so much? It's not even the accent that's hard to understand...it's just the way they all talk so fast?)
The way they turn their head to grab something off screen, and KEEP TALKING? I can not hear 😭
i live down here and am around these girls ALL. THE TIME. so i can confirm that it’s cause they think being hyper and quirky is cutesy. it’s not.
Their voices are all a little froggy b/c it’s really early in the morning for them. Also, I have a feeling that they all need to rush out the door. Greek Week can be very overwhelming for a freshman.
@@yasmeenjilani6179 No it's an affectation called vocal fry.
Yes they have tons of rules about what to wear on different days of the week. It's messed up.
It’s crazy how the beauty standards are mostly the same for southern sorority girls. Not bashing them in any way but they all look VERY similar ya know?
Pageant and debutante ball culture holds them back
Most people in society look similar, not just these girls.
@@icinfin117 not reallt, most groups of people have some type of diversity. These are all white girls who look exactly the same.
I think it has to do a lot with being college students too. Most I assume can’t afford a lot of big ticket items.
@@workinprogress3329 big ticket doesn't equal style. Fashion fades yet still is at thrift stores (fast fashion is always on the racks due to people buying without knowing whether it'll fit). Big ticket items are also at thrift stores, timeless quality items included, which are what I seek as well as one of a kind quality vintage that has come back in style, will or that adds personality through being a more eclectic piece than the rest of my attire. Sewing is big on TikTok and in church circles too. I haven't bought a new piece of clothing in years and my wardrobe both meets style and fashion. I'm a poor college student. It's a poor excuse (just like only shopping new fast fashion when it's destroying the environment, employs people unethically and without oversight of human rights, and benefits economies outside our own).
ohhhhhhh 'albion panhellenic'. took me 12 business minutes to figure that out
Omg hi girl hey
…I am curious. How do business minutes differ from regular minutes pls 😭
Oh ok I say "business minutes" now
Lmao business minutes
but she said alabama panhellenic 😭
Part 2 ! as a European I find it so fascinating this sorority or whatever its called thing
It's basically the most American thing ever
As an American, I also find it fascinating...sororities are honestly just scary 😂
@@luna.g13 amen to that
Yeah 🤣
They are basically there so upper class children can also have friends that are upper class and like them. Then they have parties with and mingle with the fraternity which is all boys so that way they don’t have to date outside of their class system nor hang out with anyone outside their class system if they don’t want to. Essentially that’s what you’re paying for as you pay dues to be in a sorority.
luke trying to understand people with southern accents saying "panhellenic" for 21 minutes straight
I love how she says "I love this set I think I'm gonna be different than everyone else" when the girl next to her is also wearing a similar florescent pink top...
There are rules about what they have to wear to identify themselves as a member of their sorority so their sorority probably said to wear fluorescent pink and she was trying to be unique within that guideline
Being from the University of Alabama and being in a sorority already, this video is hilarious and the styles this year were very "southern boutique" vibes. Every boutique in alabama has the brand queen of sparkles right now. Loved the video!
"this skirt - maybe someone can philanthropically tell her to get rid if it" LMAO
Luke not knowing what Plato’s Closet is so FUNNY
Ok I was genuinely tickled when he kept calling Panhellenic, “pandelic” 😭
lololololololol i have no greek life understanding what so ever
I have truly been crying, wheezing laughing at him being so confused about Panhellenic 😂😂😂😂💀💀
Yeah sorry what is Panhellenic? I’m not part of sorority culture and I have no idea
Y'all still going out, during a pandelic? 🤨
@@katie-allen is like the school board over all the main sororities/fraternities at each individual major university/school in the south. perhaps also in the north I have no idea how they work I went to school in the south.
Luke, as someone who moved from the north to the south, watching you review southern boutique fashion/culture is cathartic. If you ever want to visit the south, I would gladly be your tour guide for a tri-state boutique trip. 😂
She said "skirt from The Pants Store." It's a boutique that used to just sell pants, I think. I haven't been but people love it here
as a former sorority girl (who has mixed feelings about the whole experience), rush at big SEC schools like bama is based almost entirely off of who you know from high school and how good your instagram is.
“That’s a choice”- my new favorite way to feign neutrality
Hahahah the girl in the rainbow skirt is saying that her t-shirt is from Panhellenic, which is like a council at each school that represents all of the sororities on campus. So for example, Panhellenic makes the rules for all sororities (and usually dishes out punishment when one breaks a rule) and they also run rush
I love pledge girl aesthetic! It’s so sweet and traditionally feminine, which is a southern tradition/aesthetic. Very Disney/Elle Woods/Lilly Pulitzer
OMG!!!! I am the girl in the red toile dress!!! You were so sweet to our room’s ootd!!! Thank you💗💗
It was a cute dress!!
"And chipotle from chipotle" what a queen
That was my favorite moment
20:25 “I don’t know anything about what normal people wear”
Luke these are not more people. Their wearing 600 dollar goldens. These are preppy rich girls with no taste.
i live down here with them and most of them dont even have goldens, they mostly wear tevas, white sneakers, and any wedges they find at target or dsw
As a southern woman from lower Alabama, I'm appalled at the lack of monograms on these girls
omg the excitement when you said “ooh ooh this is horrific” has me decapitated
As someone who goes to Bama (didn't rush), Luke saying "is that like a stadium, is that where you go to go watch the Bama football" had me ROLLING
Also, wedges help you survive all the mud and grass and dirt down here, regular heels aren't gonna do it for you.
Also also
ROLL TIDE
Oh my god I laughed so hard at that part too 😂 I went to a game last year and was like oh yeah I recognize that spot, I remember standing up at the top looking down over the Greek houses across the street
When I tell you I sprinted to watch this one. Growing up in the south I can testify, sorority girl fashion is the wooorst 💀
Agreed! I grew up in Mississippi and had friends in sororities, I always made fun of them for all looking and dressing exactly alike, even though they all insisted they were being “unique” 🙄😂
I love that you don’t like Shein! People have to know. Shein even steals from small designers.
They do?? I recently became obsessed with Shein🥺
@Flow :0 if you choose fast fashion just because “other brands do it too” you’re completely ignorant and show no care for the world and treatment of workers. EMBARRASSING.
@@emmabettencourt4945 girl chill out , we can’t afford expensive clothes 🙄
It is unethical from unsafe labour conditions and low wages to horrible environmental impact from start to finish. Reduce, reuse, recycle or thrift and sew your own clothes.
@@haryel5058 2nd hand shopping takes some getting used to but it's easy enough to grow a wardrobe from that depending on the area you live in.
Panhellenic is like the collective group of Greek life. So when they say they got a t shirt from Panhellenic it means they got it from the people in charge of running Rush Week.
I love how he called Plato's closet an Instagram boutique 😂😂
“off brand Steve Madden” sounds like a double negative... what does that even mean? Payless shoes?
Maddens girl. Some of us can’t even afford Steve Madden sorry💀
@@KitKat-wm9lq I understand, but what I mean is that Steve Madden shoes take inspiration from even more expensive brands, so a similar shoe sold at a cheaper price is also a dupe of the original shoe; it is not a dupe of the Steve Madden dupe.
This was so much fun to watch, he was confused as much as I was and that was a very bonding experience for... me... and luke, our parasocial relationship is thriving 😂😂😂
I tried rushing without having any idea what I was doing. I wore sneakers and no makeup and am still scarred from not necessarily the experience but the not like other girls energy that I was trying to give at the time
wait so is it looked down upon to not dress up??
@@hautelemode Yeah at the houses most everyone was wearing heels, everyone had makeup and done hair who was rushing. They had us walking from house to house so I wore actual athletic sneakers so I was comfortable but that isn't the point
I didn't dress up enough either AND I drank the hot chocolate, a test to see if your weren't dieting 24/7.
Rushing is like going to a job interview. The sisters judge your looks and personality to see if you're a fit for their org
What I got from this is that Alabama sorority girls wear minimal gold plated jewelry, poofy cottage core dresses/cocktail dresses, and a good chunky heel/wedge. Also blonde.
What i got is 80s bad fashion. 90s wedges. Calling is cottage core is hilarious🤣😂🤣
@@1Skorpia girl u just runnin around in these comments being NASTY go sit down somewhere.
I loved this video! I would LOVE to see you do it again for other schools! Maybe like UCLA or USC to see how it's different in California than in the south?
As a person from Los Angeles I can tell you USC is very different than UCLA
To clarify as someone who is born and raised in the south. I worked as an assistant for a personal stylist. During the summer most of our clients were rich southern moms shopping for rush. The reason why Steve Madden is mentioned often is because the girl that pledge are all given a list w/ pictures of what to wear and what not to, ranging from low end to high end brands. They are very specific, so if you don’t stick to the sheet you’ll easily get cut.
As someone whose only lived in Texas I was SHOCKED you’ve never heard of Kendra Scott. I genuinely thought it was a huge brand all over the States. Love your videos!!! 😘
I was so surprised to hear that you were surprised about Steve Madden’s hold on these girls! Steve Madden is a designer brand in today’s fast fashion market... I’ll admit I was caught off guard by the “off-brand Steve Madden” moment 😬 but to these girls, Steve Madden hasn’t been exposed as a design-stealing menace of designer goods.
He should react to Trisha Paytas' closet tour, just to make him lose some brain cells lol
OH MY GOOFNESSSS I WANA SEE THIS
The jewellery is legit the things I'd see on middle-school kids in the early 2000's. It's not bringing back the best memories
crying at the girls lowkey competing “this skirt bc i wanna be different than everyone else” “even though i have it 😝” 😭😭😭
As a Dutchman I have no idea what's going on but I'll stay for Luke's commentary on anything tbh
central asia here same
I'm from the US and dated a guy in college who rushed a frat (which I hate to admit) and I have no clue what is happening.
Same
Yall want an explanation?
Or to be blissfully confused on this whole situation
Watching these ladies get ready is taking me back to 2008😳 I lived in Kentucky for year, those Southern belles love espadrilles💯
Spot on! With all the plastic statement piece jewelry 🤦🏾♀️🤣 Very country girl lol
"I wanna be different" I'm CRYING this is too good
I really want a southern sorority girl runway category on drag race PLEASE
"I want to be different..."
Can't help but notice the lack of diversity here and it's a bit unsettling. The conformity of the styles also gives me bad energy, it reminds me of how all the popular people in my highschool were wearing the same brands. I hope these ladies find more individualism as they grow.
Yeah that's exactly what it's like. 😬
greek life is just problematic as hell but it makes the schools so much money so sadly it's not going away anytime soon
That's one of the biggest issues with Greek Life tbh
alabama sororities weren’t desegregated until 2013 so the diversity not only in fashion but in skin tone is expected
you are right on the nose. and in alabama, their greek life even influences state politics.
“See I don’t know anything about what normal people buy” That was a whole mood. This reaction was great! It felt like you were reacting to a foreign county 🤣
Southern girls love Kendra Scott but every time I go in there it feels like vineyard vines, they don’t want any poc in there 😭
Just like these sororities 🥰 they also don’t want poc either.
Ugh, I feel you. 😫
same thing with Brandy Melville LMAOOO
Not Vineyard Vines 😭
@@xoliyah6553 ugh the videos I've seen about Brandy Melville 👀🤦🏽♀️. Gets my doggone blood boiling😞
These outfits are the fashion equivalent of an Etsy “Live, Laugh, Love” poster, or a White woman’s chicken salad w/no seasoning at all…just raisins
I think they looked cute, and they were definetely having fun with it and were very excited, and that's what's important about street style.
@@trinifernandez8870 To each their own 🤷🏻♀️
Honestly all I’ve learned from this is that southern girls have DEEP voices
Their voices are a bit froggy b/c they probably woke up 30 minutes b/f posting these videos
@@yasmeenjilani6179 I’m from the south and I’ve grown up and been around tons of girls like this. Believe me, they sound like this all the time and most of them do it because they think it makes them look cool, like they’re “unbothered” or “one of the guys” lol
@@celestialseasonings4160 ummmm god forbid all women don’t have dainty Ariana grande voices??
Over 70% of Bama’s student body is out of state now and from all over the country. It’s not southern and you can immediately recognize the southern ones voices and personalities
@@celestialseasonings4160 what lol no this is not accurate. Some women just have low voices including me? It’s not something you can control lmfao
Plato's closet is a second hand clothing store that specializes in name brand clothing. They're very picky so everything is like new. Think of it as a physical d-pop.
Like actual designer pieces? Are we talking Balenciagas / Vuittons?
@@rmjj1542 some nicer designer pieces occasionally slip through, but usually it's less pricey name brands. I don't think I've ever seen Balenciaga or anything there. It seems like more and more fast fashion brands nowadays tho :/
i hate that store. get you a pair of visibly used jeans that were trendy 4 years ago from american eagle for $30. no thanks
@@rmjj1542 definitely not nice pieces LOL more like hand me downs from fast fashion stores
@@rmjj1542 I definitely think it depends on location as well which determines how nice your stuff is going to be! We have a couple down where I live and the ones in the upper class areas actually do tend to have a lot of name and higher brand pieces including a couple Christian Louboutin, one or two pieces from Chanel, etc. And the rest of the clothes coming from more expensive stores and boutiques (at least in the women’s section lol) so just keep and eye out and hope this helps
Me : My shirt is from the closet, my pants are from THE chair (you know which chair i'm talking about), and my shoes are from the floor by the door.
oh no *the* chair ...
THE WAY I RAN TO THIS TH-cam VIDEO
It's crazy how rush can be so different depending on where you are. In some schools it's super laid back
I actually applied to be in a Sorority in my old University and when I was on the phone with one of the girls, she asked for my hair color...At that moment I knew it wasn't for me.