Screw this line about "shifting consumer taste" this is all about consolidation and shelf space. Miller, Coors, Budweiser. Those are the main players. Most of those other brands got bought out and shut down and the ones that are left had massive price increases.
@@Burps___ Anheuser-Busch InBev SA/NV, commonly known as AB InBev, I was just keeping it simple. They all have corporate monikers but it's basically the same thing. So many beers are brewed under Budweiser in Bev. Also same with Coors and Miller.
@@Burps___ Molson and Coors merged a long time ago but what I didn't realize is that they bought Miller. So I stand corrected there's even more consolidation than the last time I looked, crazy
@@richierocket246 not sure the lowenbrau that was sold in the US.. ( into the 90s i believe )was the exact same as the authentic lowenbrau made in germany.. but ..ANY beer made in accordance with the bavarian purity law of 1516.. ONLY.. hops , barley and water .. no corn , fruit, rice.. etc ( better known as an adjunct type beer) is WAY better than all the macro brews being sold in US right now
Ruined the mass brewing industry but pretty much single handedly fueled the rise of the micro brew industry. Once they ruined all the major brands people decided to look elsewhere and started discovering micro brews and the rest was history.
The reason a lot of these beers died wasn't changing consumer tastes, it was the taste of the beer that changed because the brewers cut corners and cheapened the beer. Falstaff was the top selling brand until they changed the formula. My dad drank it until one night he opened one up, sat down, took a drink and spit it into the sink. He tried one more six pack and never drank it again.
Schlitz, "The Beer That Made Milwaukee Famous" suffered the same fate somewhere around the early 80's when some dope, or committee of dopes figured that they could increase their profit margin by using cheaper ingredients and their loyal consumers wouldn't notice the difference. Well, I did, and my suspicion was apparently confirmed by millions of other Schlitz fans who switched their brand loyalty and Joseph Schlitz Brewing Co. sank like the Titanic. Schlitz's assets were scarfed up by Stroh's and guess what? Titanic 2.0. Changing consumer tastes? BULL!! Blame corporate stupidity. Remember "New Coke?"
@@herschelmayo2727 My grandpa was a PBR man back in the 70’s early 80’s. I tried it recently and was not impressed at all. Tastes like dirty sink water to me! Another I cannot stand is that Yenglanger or however you spell it. My gosh for the oldest brewery in America, how could it be so bad? Yuck 🤮
Hams beer is the one beer that is always in my beer fridge in the garage. I love it! It’s made in Milwaukee Wisconsin and I can get a 30 pack pack for 15 bucks. When people ask me what it tastes like I say it tastes like 1978. I drink it ice cold straight out of the can. It’s crisp and refreshing and is perfect after mowing the yard.
My wife worked for a local Dr. who purchased the marble floor out of the Strogh brewery entryway before it was demolished. I helped him carry it into the basement of his office building. Beautiful marble!
I remember Black Label. My dad drank that every now and then, along with other "classics" like Red, White & Blue and Goebel. Ah, those were the days, when dad asked if I wanted a "swig" and when I did, all I could think was, "What is dad drinking?!?!"
...."Hey Mabel...Black Label!"....man!...I drank a lot of those big bottles when I was in college!....[actually got busted once because of that....it was a scene right out of Animal House...with the dean of men coming down to bail us out in his pajamas and bathrobe!].....
@@gregwasserman2635 whenever my parents entertained the booze would flow freely...but I always got up first the next day and would go around and sample all the half-full glasses....I liked all of it!
My great uncle worked for Carlings when he retired from pro wrestling. Perfect job for a German immigrant. My dad got 2 or 3 free cases every week from him!
I think that CARLING BREWERY WAS on Rd. 9 in Cotichuate, Massachusetts and my neighborhood softball team would ask me to buy a case and put ice in my cooler for every game. I think the ice cost more than the 24 bottle case of Black Label.
I miss those beer commercials. They were some of the best in their time. Growing up in Chicago, Old Style was my beer for years till others started taking over. While I heard of most of the beers mentioned, I did go thru a period where I drank Olympia for a while till it seemed to fade away. I actually was glad to see Pabst Blue Ribbon making a bit of a comeback and I drink it when I find it on tap. Nowadays it seems like it's all brew beers, which I do like, but cost is the factor. When I started drinking, I could go out with $20 and have a good time at the neighborhood bar, now I would be home in an hour with the current prices.
I had an old reel to reel tape recorder and was recording the song, "Spooky" by The Classics 4. Right after the song ended, a commercial for Falstaff beer as it was referred to as "The Thirst Slaker". Where has the time gone?
I bought a set of promotional Olympia beer glasses about 1980. Still have them. Anyone recalls a brand from LA called Brew 102? The brewery was close to the gas plant & petroleum district near downtown LA. Yuup, fine beer, yuuk!
Stroh’s Bohemian was the bomb. Changed my neighbour’s starter on his mini van back in the 90’s. To show his appreciation, he said “what’s kind of beer can I buy you?”. Told him Stroh’s Bohemian. He looked puzzled. Came back with two cases, one for me and one for him. He loved it.
Henry Weinhards was outstanding West Coast beer. In the early 90’s there were 4 lagers, 2 ales and a pilsner. And a 6 pack of bottles was $5.49 at the grocery store. What about: Lowenbrau? Plank Road? Moosehead?
Weinhard's also their Ale, and Blitz. I vastly preferred Blitz over Rainier, which was so bad I couldn't drink more than one. Rainier died, but someone must have liked that piss, because they brought it back! To be fair they had awesome TV ads. A few years back I climbed Mount Rainier with some friends, we got back to camp, loaded up, and hiked all the way to the car, a very strenuous 18 hour day. We stopped at a restaurant for dinner, and they had Rainier Beer! What could be more appropriate? Would it taste the same as back in the 80's? They say beer tastes best after a long day of hard work - this definitely qualified - so it had that going for it. Rainier tasted just as crummy as I remembered it! The same as the 80's. It was every bit as bad as I remembered. I don't miss the pre-microbrew era of lousy, low quality lagers and fizzy pilsners. Not at all.
@@bms9144Yeah, but everyone and their brother makes one or more IPAs, many of which are not very good. It sucks going to a restaurant and deciding to try out an IPA or something else for $6-$7 and finding out that it isn't very good.
“ let it be Lowenbrau” I can still hear the jingle” lol, my dad used to drink it when I was a kid. I got to taste it at Busch Gardens back in the early 80’s before it disappeared. I hear it’s still being brewed and Canada sells it. It was big in S Florida
@@Snarkapotamus I was listening to a Pittsburgh sports podcast about a month ago and they said that Iron City Beer had computerized it's brewing to make it more standardized across the shifts of the different brew masters. He said that it has really improved. I had an IC Light at a hockey game last year and it was a lot better than I remember from my college days.
There was a problem with the cans leaking with pin holes in the early 1980s. My friend’s Dad was a metallurgist and went to inspect the machinery, and discovered that it was the aluminum suppliers stock. It wasn’t the machinery, the aluminum stock had tiny, hard, deposits, and when rolled out into beer can thickness, then pressurized, some jostling in shipment the specks fell out, and the can leaked. He got a nice check, and we got tons of Olympia Beer!
I lived in Olympia for about three months in the fall of 1973. I couldn’t find any PBR so I started drinking Olympia and Rainier. I grew to really like Olympia. After I went back home down south Olympia wasn’t available, but I would have stayed with PBR anyway. Then about 15 or 20 years ago I came across some Olympia beer in a grocery store. Maybe it was 25 years ago. Anyway I thought I’d try it again. I don’t want to say it was terrible but it sure as hell wasn’t as tasty as I remember it being when I was drinking it if the Great Pacific Northwest. The brewery was beautiful though. There was a very large window that you could look into the brewery through from the highway. It was really cool looking.
Still have some, especially Billie Beer cans... if the Carters had been Republican, Billie Beer would still be around and super popular... it tasted OK...
Went to College in Stevens Point, Wisconsin, Home to the Blue Bullet, Point Lager! I couldn’t vote, I couldn’t drink beer legally, but I had a Draft Card to learn how the kill Vietnamese, and Point Beer was $1.98/case, returnable bottles!👍🍺🍺
Hamms, Olympia, Michelob, Rainier were some of the US beers that we imported into Alberta Canada during the annual brewery strikes of the early 80's. Thanks for your Humanitarian Aid America !!!
Was still sold in NJ in the earlier 2000s. Good beer, the cans had various American animals on the cans that were endangered. Piels is another good one that's gone now.
I remember the Miss Rheingold contest. The comic duo Hudson and Landry(both of whom were radio DJs in the 1960s, did a classic comedy skit with 3 classic beer, with Schaefer beer being the one with its classic phrase. The skit was about a circus performer who would throw 3 bears around in a caged enclosure. When asked which was his favorite bear he liked to heave, he said, "Schaefer's the one bear he liked to heave when he was heaving more than one". I heard that skit in the 1960s in radio station WDRC in Hartford, CT when Ron Landry was a DJ there.
Stroh’s was the first beer I ever tasted. My dad didn’t drink often but I remember him drinking Stroh’s and letting me take a sip. I was about 4 or 5. I always asked for more but one sip was all he allowed. I drank it occasionally as a young adult in the late 70s early 80s. It’s not sold in my state now so a few years ago I drove to Ohio and bought some. I don’t know what happened to it between the 80s and 2018 but it didn’t taste anything like how I remembered.
They sold it to Old Milwaukee and the formula was changed. A microbrew brought back the original recipe a few years ago in Detroit. Both versions are available.
Stroh's was a smooth lightly flavored beer that women who wouldn't touch beer would drink... I bought it by the keg for my home beer tap/refrigerator back in 1970s... was low priced... about 5 cents a glass... also enjoyed the women who drank it... may not have tasted quite as good in a can... beer tastes better on tap... or out of glass bottles...
Here in Montana, they had Lucky Lager. I would love to see their tv commercial again. It was the west is Lucky country theme. It was a Byrds sing wasn't born to follow for the melody.😊
Used to get a 12- pack ( " Twack" ) of that in high school - for about 3 bucks at 7- Eleven in San Diego. All the Advil in the world wouldn't get rid of that headache 😅😅😅 Good memories of " Liquid Lunch" back in the 80s!!!!!!!!
In my earlier days (50’s) my Grampa would always ask me…”what’ll you have” which was my cue to say Pabst Blue Ribbon, and it’s still my favorite lager now in 2024…
main street Keokuk had Blatz and Pabst signs on every block. Buckhorn was popular on Mankato State McElroy F4 wing. Spaten Munich Optimator - Castle Danger wet hop rising - Ode
I had to laugh a few times with this video. I had forgotten many of these beers. You could do a few more videos on this subject, including some classics like Little Kings, Mickey's Big Mouth (a "fine malt liquor"), Red White & Blue, Blatz, and a lost gem from the 80s - JR Ewing Private Stock!
@@onkcuf always liked Old Frothingslosh..."the pale, stale ale with the foam on the bottom"....a novelty beer sold in the Pittsburgh area around the holidays...actually I think it was just Iron City sold under a different label....
Hmmm, I remember Schoenling Little Kings in the 7 oz. bottles. I don’t recall Blatz having those. I DO remember the Blatz jiggle….”I’m from Milwaukee and I ought to know, It’s draft brewed Blatz beer wherever you go “… Fun stuff!
Upstate NY.. Copake drinking & throwing real tip darts 🎯 at a bar name Copake Inn , we nicknamed it the Zoo , my friend worked at Duksa farm Genny 12 horse Ale would knock me on my azz. Great memories.
I got as far as LUCKY beer, but since they failed to mention the fun puzzles under the bottle caps I said that's enough. We all loved those puzzles... and the beer when ice cold!
Hell, I want the 70's back!!!! Didn't have to deal with "smart phones", all this dei nonsense, simple cars and trucks, and some of the greatest music ever! I still drink the champagne of beers, so here's to the High Life!
I miss the polluted rivers, the smog alerts, cars that were throw aways at 100k miles, the lead in the paint, the lead in the gasoline, worms in apples, worms in corn. Thalidomide deformities in babies. Asbestos everywhere. Cigarette smell everywhere. Tire blowouts at 60 mph. Love Canal. I miss rolling queers. I miss racist Governor George Wallace running for President = "segregation today. segregation tomorrow. segregation forever." I miss never learning about the Tulsa Massacre, despite a B.A. in USA history.
Our math professor told a joke once about schlitz. They had a commercial with a song when youre out of schlitz youre out of beer. Mr standley explained that. Becauuse no one drinks schlitz until thats all thats left in the bar. Anyway it got a big laugh out of the math people.
You blew it on Meister Brau, it is an old Chicago brand (and my Dad’s beer of choice when I was a kid). It was originally brewed by the Peter Hand Brewing Company starting in 1891.
I worked for FallsCity Brewing Company in Louisville, from 65 to 72. Got laid off and went to Kroger for about 13 years. I grew up with Fehrs, Ortels 92 and FallsCity and saw all three disappear. Very sad .
My uncles always drank Falls City beer ( the ones in Evansville) uncles in Danville drank Falstaff, FD mostly dark Schaffers, but would drink whatever his brother in law’s was drinking ..60s and 70s ..
Don't know if this was a local brand but back in the late 1970s early 1980s there was a beer called, "Beer." We just called it 'beer beer.' Circa Puget Sound-Seattle.
When I grew up in Milwaukee there were a bunch of local breweries. Last time i checked most had disappeared or were bought out by some other corporate monoliths.
I had family in the distribution business, in Brooklyn. My 70's top beers : Rheingold, Piels, Ballentine, Schaefer, Rolling Rock, Pabst, Dinkelacker, Grolsch, Celebrator, Becks, Löwenbräu,
My grandpa used to love Brew 102 which was brewed in Los Angeles. I used to love figuring out the puzzels inside the bottle caps of Lucky Lager and I hope they bring those back if they bring the beer back.
I've tried most of the beers con this list back in the day. One of my favorites that wasn't mentioned was Piels. I use to love it in the "Quicky Bottles". They came in 8 packs. They looked like glass beer barrels. Found them in cans in Florida almost 30 years ago. It was cheap but it was good stuff. I quit drinking beer over 15 years ago. I like it way too much but you couldn't tell I was even drinking. I liked it and it liked me.
Fallstaff and Schlitz. That was all we got in the 101st 1970. Maybe some Black Label. Sitting in the Sun on a palet in Danang before it got to us up by the DMZ.
Pearl bought Jax in the mid 70s, kept the brewery open and continued to call it Jax. About ten years later, Pabst bought it, changed the name, and eventually shut down the brewery.
Lucky Lager was my Dad’s favorite beer and he drank it by the barrel…every night. He drank Lucky Lager and smoked Lucky Strike and he died at 72. Not a ringing endorsement of either brand, but he was a loyal customer.
Erlanger. I liked it better than any other beer I had tasted up to that time. I think they quit making it in the Eighties. I wish someone would bring it back.
Something I miss is MILLER DARK, only in kegs, at our local pizza joint , 1976-80, only beer I liked while eating and dunkin pizza crust in, coors light is ok for that too
@@timothycreamer8610the same brewery made Harley Davidson beer, generic (white can with just BEER) I believe you could have anything on the label if you bought 100 or more cases
@@DaleCrommie It was a novelty at the time. I had an unopened can in my shop for years from a trucker friend that stopped at Billy's gas station while driving through Georgia. You didn't see a lot of It in stores The same company made Harley Davidson beer and generic beer (white can with BEER on the label. $2.00 a six pack)
Pretty sure you mentioned, "the shift in America during the 1970s to lighter beers" 20 times for your 20 beers :-) Some good nostalgia there. However, check our "Lucky Draft" which I'm pretty sure was much bigger than Lucky Lager and featured "picto-riddles"? underneath each bottlecap. A brilliant marketing tool. Thanks
Ah Stroh's was a smooth lightly flavored beer that women who wouldn't touch beer would drink... I bought it by the keg for my home beer tap/refrigerator back in 1970s... was low priced... about 5 cents a glass... also enjoyed the women who drank it... may not have tasted quite as good in a can... beer tastes better out of glass bottles...
@@61hinkMany, many, many fond memories eating hush puppies in Missquamicut bars while dad and uncles pounded back Narragansats. Back home in Waterbury it was all Shaeffer and Black Label.
Never thought of Falstaff as a premium beer. Drank a lot of Stroh’s as a young man because it was the best tasting of the cheap beers. Couldn’t get some of these where I live, like Olympia, Lucky Lager, or National Bohemian.
Yeah, Stroh's was a smooth lightly flavored beer that women who wouldn't touch beer would drink... I bought it by the keg for my home beer tap/refrigerator back in 1970s... was low priced... about 5 cents a glass... also enjoyed the women who drank it... may not have tasted quite as good in a can... beer tastes better out of glass bottles...
I WANT THE OLD MICHELOB IN THE BROWN TAPERED BOTTLES AGAIN.
The old Mich is called Mich Lager now
Michelob was the best tasting beer A/B sold. I do miss those bottles, it was made to represent the female form.
Buckeye Beer brewed in Toledo, Ohio, USA... came in short fat brown Bucky Bottles...
James Fontana: I've been asking for that Michelob to!!! That was my all-time favorite.
It used to get imported into the UK and it was available at our largest supermarket chain. I last saw it in the around 2003.
Screw this line about "shifting consumer taste" this is all about consolidation and shelf space. Miller, Coors, Budweiser. Those are the main players. Most of those other brands got bought out and shut down and the ones that are left had massive price increases.
Now InBev instead of Budweiser. So it’s consolidated globally.
Bud is swill 😝🤢🤮
@@Burps___ Anheuser-Busch InBev SA/NV, commonly known as AB InBev, I was just keeping it simple. They all have corporate monikers but it's basically the same thing. So many beers are brewed under Budweiser in
Bev. Also same with Coors and Miller.
@@artistnyc123 True. And Molson owns many many brands. Very similar beers. Indistinguishable, if being frank.
@@Burps___ Molson and Coors merged a long time ago but what I didn't realize is that they bought Miller. So I stand corrected there's even more consolidation than the last time I looked, crazy
Anyone else remember
Red White and Blue Beer
Bottom of the barrel Pabst !
@@RWildekrav66 99c a 6 pack
PBR That was good beer 🍺 for cheap price.
I use to stand in front of the packie at 14 and give someone $5 to pick up 2 6s
@@funker419 .. same here 😎👍
Michelob with the gold wrapper, my favorite from the 80's.
I always liked this one, too!
I still remember the first taste of Stroh's beer in 1969. How crisp, bitter and clean! I found out that it was an acquired taste. I loved it!!!
Was my favorite beer and liked lowenbrau.
Stroh’s fire brewed! Good stuff!
Loved that beer.
Totaly sucked.. as did all those low budget beers.
@@shawnsanborn2057 at the time strips was a little more expensive than most beers. There was nothing like an ice cold tall boy(16 oz. ).
Bring back Lowenbrau, they still make it in Germany
Tonight, tonight, tonight!!….let it be lowenbrau
Real lowenbrau.. yes
Lowenbrau is absolutely the best beer ever made. I wish we could get it in the US again.
@@richierocket246 not sure the lowenbrau that was sold in the US.. ( into the 90s i believe )was the exact same as the authentic lowenbrau made in germany.. but ..ANY beer made in accordance with the bavarian purity law of 1516.. ONLY.. hops , barley and water .. no corn , fruit, rice.. etc ( better known as an adjunct type beer) is WAY better than all the macro brews being sold in US right now
Lowenbrau was made by Miller brewing in Azusa, CA USA.
InBev ruined the beer industry
And society. Fuck inbev.
You are correct, I search out beers not owned by them.
Ruined the mass brewing industry but pretty much single handedly fueled the rise of the micro brew industry. Once they ruined all the major brands people decided to look elsewhere and started discovering micro brews and the rest was history.
buyout your competitor shut them down and dominate,
The Trans beer company.🌈
The reason a lot of these beers died wasn't changing consumer tastes, it was the taste of the beer that changed because the brewers cut corners and cheapened the beer. Falstaff was the top selling brand until they changed the formula. My dad drank it until one night he opened one up, sat down, took a drink and spit it into the sink. He tried one more six pack and never drank it again.
Fat Tire is another example of this. The new recipe is simply not as good. They took a good beer to meh.
Schlitz, "The Beer That Made Milwaukee Famous" suffered the same fate somewhere around the early 80's when some dope, or committee of dopes figured that they could increase their profit margin by using cheaper ingredients and their loyal consumers wouldn't notice the difference. Well, I did, and my suspicion was apparently confirmed by millions of other Schlitz fans who switched their brand loyalty and Joseph Schlitz Brewing Co. sank like the Titanic. Schlitz's assets were scarfed up by Stroh's and guess what? Titanic 2.0. Changing consumer tastes? BULL!! Blame corporate stupidity. Remember "New Coke?"
That's what happened to Schlitz also.
@@herschelmayo2727 My grandpa was a PBR man back in the 70’s early 80’s. I tried it recently and was not impressed at all. Tastes like dirty sink water to me! Another I cannot stand is that Yenglanger or however you spell it. My gosh for the oldest brewery in America, how could it be so bad? Yuck 🤮
@@repairfreakblue ribbon is still my favorite beer today but I only drink their beer in bottles
I loved Olympia beer. Still wish it was brewed today.
it is,, in sasakoon.
Remember Oly Balls in the 80’s?
It is just on this side of the Rockeys
@@repairfreakgood memory righteous
That's all I use to drink
Hams beer is the one beer that is always in my beer fridge in the garage. I love it! It’s made in Milwaukee Wisconsin and I can get a 30 pack pack for 15 bucks. When people ask me what it tastes like I say it tastes like 1978. I drink it ice cold straight out of the can. It’s crisp and refreshing and is perfect after mowing the yard.
Definitely still available. Picking up a case tomorrow.
How long have you worked for Hams?
@@Jayhawkgawish I did. Maybe I could get the employee discount. $12/30pack.
In 1970, my father would buy me a case of Hamms Beer for $2.76 at the package store at Sand Point Naval Air Station in Seattle.
Good beer can't get it in South Fla.
I probably got hammered on about 75% of the beers on this list!
You & me both.. never met you, but here’s to ya 🍺👍
Cheers
Ha ha
@@edwinrodeo I'm tippin' one right now. 🍻
@@eddiea3782 .. lucky you 🍻
Schmidt Beer with various different wildlife on the cans…and you collected them too!
And for the price you could collect the entire series (better than Schlitz or Falstaff).
My wife worked for a local Dr. who purchased the marble floor out of the Strogh brewery entryway before it was demolished. I helped him carry it into the basement of his office building. Beautiful marble!
Back then, I collected beer cans. That was a big thing.
I still have my collection
Have Billie cans...
I still have my collection. I loved riding my bike around looking for rare and different beer cans
That and canned Beer tab chains. 😆
My brother collected the cans and I got to drink the beers till he got older. Not all were that good though.
Carling Black Label beer was a big one in my family. We had a neon sign in our gameroom advertising it.
I remember Black Label. My dad drank that every now and then, along with other "classics" like Red, White & Blue and Goebel. Ah, those were the days, when dad asked if I wanted a "swig" and when I did, all I could think was, "What is dad drinking?!?!"
...."Hey Mabel...Black Label!"....man!...I drank a lot of those big bottles when I was in college!....[actually got busted once because of that....it was a scene right out of Animal House...with the dean of men coming down to bail us out in his pajamas and bathrobe!].....
@@gregwasserman2635 whenever my parents entertained the booze would flow freely...but I always got up first the next day and would go around and sample all the half-full glasses....I liked all of it!
My great uncle worked for Carlings when he retired from pro wrestling. Perfect job for a German immigrant. My dad got 2 or 3 free cases every week from him!
I think that CARLING BREWERY WAS on Rd. 9 in Cotichuate, Massachusetts and my neighborhood softball team would ask me to buy
a case and put ice in my cooler for every game. I think the ice cost more than the 24 bottle case of Black Label.
I moved to Texas in 76 and immediately started drinking Pearl beer , good beer cheap price…..you can’t beat that 😋😋😋
Today the Pearl Brewery in San Antonio is an art museum. Go figure.
When I was in college I drank Pearl for that reason. Bought it in bottles and there was a little puzzle inside the bottle cap.
Boot leg beer in Sweetwater 1960,s .
From the land of 1100 springs. ❤
Yeah, I miss Pearl, too.
Bring back michalob dark! Still one of the best dark beers I've ever had.
I am drinking a Hamms beer while watching this. 15 bucks for a 30 pack, they still push a lot of beer. It is owned by Molson Coors.
I miss those beer commercials. They were some of the best in their time. Growing up in Chicago, Old Style was my beer for years till others started taking over. While I heard of most of the beers mentioned, I did go thru a period where I drank Olympia for a while till it seemed to fade away. I actually was glad to see Pabst Blue Ribbon making a bit of a comeback and I drink it when I find it on tap. Nowadays it seems like it's all brew beers, which I do like, but cost is the factor. When I started drinking, I could go out with $20 and have a good time at the neighborhood bar, now I would be home in an hour with the current prices.
“A rock and rye and seven Carlings for my friends”. The only drinks to have when listening to Otis Day and the Knights.
Loved Carling's Red Label.
I hope people are getting the reference to Animal House.
Do you mind if we dance 🕺💃 with your dates??? 😂
That's what my folks and their friends always drank, must have been cheap.
Carling Black Label!
My great uncle was president of Falstaff
Nice! Before he was a Cubs fan and a Bud Man, Harry Caray was doing games at Comiskey Park as a Falstaff man!
To Bill Brasky!
I remember Falstaff.
I take my hat off to your uncle, friend
I had an old reel to reel tape recorder and was recording the song, "Spooky" by The Classics 4. Right after the song ended, a commercial for Falstaff beer as it was referred to as "The Thirst Slaker". Where has the time gone?
Hamm's beer is still available today. Might not be the original, but the beer is brewed and sold by Molson Coors North America, of Toronto.
I fondly remember hamms!
Hamm’s draught makes the best red beer!!!
I’m drinking some right now.
Drank quite a few. Felt good after to. 😊
Had some a couple years ago.
Old Milwaukee, Strohs, Schmitz, Schlitz were popular with the mill workers in Western Pennsylvania
Kohler too. Luckily l've always been a Straub guy and they still brew good beer.
Falstaff baby
Dont forget Iron City Beer too !
@@SteveGrubic IRON CITY TOO!
Fire brewed in brick Strohs was better before the label was sold. heileman buys labels and retires the competition
My grandfather was a devoted Oly fan. He even had one of those crocheted hats in the 70s with beer cans on it.
Olympia Beer was in the opening scenes of "The Graduate" with Dustin Hoffman lounging in his parent's pool.
I bought a set of promotional Olympia beer glasses about 1980. Still have them. Anyone recalls a brand from LA called Brew 102? The brewery was close to the gas plant & petroleum district near downtown LA. Yuup, fine beer, yuuk!
clint eastwood would drink oly in his dirty harry movies
My Grandparents liked Schlitz
I am 67. Schlitz was the first beer I ever drank.
@@TomKennedy-no8omSchlitz sucked
@macclark4112 It did, but when you are a teenager $1.45 a six pack is not bad.
@@TomKennedy-no8om same here
Cheap but gassy
Stroh’s Bohemian was the bomb. Changed my neighbour’s starter on his mini van back in the 90’s. To show his appreciation, he said “what’s kind of beer can I buy you?”. Told him Stroh’s Bohemian. He looked puzzled. Came back with two cases, one for me and one for him. He loved it.
Olympia . I remember tge factory in washington state. Also rainier beer and tht motorcycle commercial.
I still do the Raineer Beer thing in my head whenever I crack open the throttle lol
Henry Weinhards was outstanding West Coast beer. In the early 90’s there were 4 lagers, 2 ales and a pilsner. And a 6 pack of bottles was $5.49 at the grocery store.
What about: Lowenbrau?
Plank Road?
Moosehead?
Lowe is still made in germany
mooshead? saw that in the store last week
Weinhard's also their Ale, and Blitz. I vastly preferred Blitz over Rainier, which was so bad I couldn't drink more than one. Rainier died, but someone must have liked that piss, because they brought it back! To be fair they had awesome TV ads.
A few years back I climbed Mount Rainier with some friends, we got back to camp, loaded up, and hiked all the way to the car, a very strenuous 18 hour day. We stopped at a restaurant for dinner, and they had Rainier Beer! What could be more appropriate? Would it taste the same as back in the 80's? They say beer tastes best after a long day of hard work - this definitely qualified - so it had that going for it.
Rainier tasted just as crummy as I remembered it! The same as the 80's. It was every bit as bad as I remembered.
I don't miss the pre-microbrew era of lousy, low quality lagers and fizzy pilsners. Not at all.
I miss Henry's
Yep, we used to drink all of those, and San Miguel Dark, which was a good dark beer.
@@bms9144Yeah, but everyone and their brother makes one or more IPAs, many of which are not very good. It sucks going to a restaurant and deciding to try out an IPA or something else for $6-$7 and finding out that it isn't very good.
“ let it be Lowenbrau” I can still hear the jingle” lol, my dad used to drink it when I was a kid. I got to taste it at Busch Gardens back in the early 80’s before it disappeared. I hear it’s still being brewed and Canada sells it. It was big in S Florida
Rolling Rock and Iron City were always on sale.
@@dodfallin made me shudder when those names came up. Never a fan.
IC Light wasn't too bad, but I actually liked Kohler Lager from Erie better...
@@Snarkapotamus I was listening to a Pittsburgh sports podcast about a month ago and they said that Iron City Beer had computerized it's brewing to make it more standardized across the shifts of the different brew masters. He said that it has really improved. I had an IC Light at a hockey game last year and it was a lot better than I remember from my college days.
@@wildweav - I'll have to give it a shot when we visit the area next spring!
Pabst Blue Ribbon is still made and sold
I'm drinking it right now!...been on sale for awhile...
PBR , Ahhh , bringing back memories.. affordable buzz
I normally have some in my refrigerator
I know a few guys who are into retro stuff that drink PBR on the regular!
I always thought pbr was the choice of gays.
Olympia beer was good. I was raised in Olympia WA and we did field trips to the brewery in school.
There was a problem with the cans leaking with pin holes in the early 1980s. My friend’s Dad was a metallurgist and went to inspect the machinery, and discovered that it was the aluminum suppliers stock. It wasn’t the machinery, the aluminum stock had tiny, hard, deposits, and when rolled out into beer can thickness, then pressurized, some jostling in shipment the specks fell out, and the can leaked. He got a nice check, and we got tons of Olympia Beer!
We all liked the Olympia Beer, plus it wasn’t available anywhere near us… girls thought we were cool. Ha!
I lived in Olympia for about three months in the fall of 1973. I couldn’t find any PBR so I started drinking Olympia and Rainier. I grew to really like Olympia. After I went back home down south Olympia wasn’t available, but I would have stayed with PBR anyway. Then about 15 or 20 years ago I came across some Olympia beer in a grocery store. Maybe it was 25 years ago. Anyway I thought I’d try it again. I don’t want to say it was terrible but it sure as hell wasn’t as tasty as I remember it being when I was drinking it if the Great Pacific Northwest. The brewery was beautiful though. There was a very large window that you could look into the brewery through from the highway. It was really cool looking.
I remember when Olympia wasn't available in Missouri and we could get it in Nebraska. I haven't had one since the seventies.
@@MHB48615The last Olympia was probably was made by Pbr. The stuff not made in Washington was not as good.
My dad drank Ballantine Ale, and a beer not mentioned in this video, Knickerbocker Beer, back in the 1950's and 60's in East Braintree, MA.
I’m from North Braintree, 🕺🏿Cheers!!
Knickerbocker Beer, Colonel Ruppert, upper east side brewery, now Ruppert-Yorkville Towers. They have many old brewery signs in office management
My Grandfather worked for Rheingold. He was in charge of setting up displays. He absolutely LOVED that beer!
I used to drink Moosehead back in my alcoholic days 😂
Colt 45 the beer of choice in Harlem.
basically a malt liquor
The quarts 😮😢ice cold and a blunt pair well 😮😢
And Billy Dee Williams.
Cowboy can of brew in El Paso Texas back in the day😂
Tallies LOL I drank as a college kid with Bourbon chasers. Explains my brain functions today
Tuborg Gold and Lowenbrau were pretty popular in S Florida mid 70’s to late 80’s
Lowenbrau was always being shown on Miami Vice! Good times!
They still have Tuborg in Iceland. My brother was there last month
Who remembers beer can collecting? Big in the 1970s
I don't have my can collection any more but I still have quite a few of the old stem style beer glasses.
Still have them in the attic .probably 40 or 50 brands . Had to convert my room to a nursery.
Mine rusted away.
Still have 1300 beer cans in my garage. Not sure what to do with but can’t bring myself to part with them.
Still have some, especially Billie Beer cans... if the Carters had been Republican, Billie Beer would still be around and super popular... it tasted OK...
I'm 60 years young now and I remember drinking most of these beers in the early 70s.
Lucky Lager puzzle caps were AWESOME!!! Pretty easy to solve at the beginning, but they always seemed to get more difficult after round 5 or beyond….
you just triggered my high school memory, Dude!
I remember buying Rheingold as a senior in high school. Great memories with that beer.
my beer is rieingold the dry beer
My dad would give us lucky lager after doing the lawn in the heat. It was a glass bottle and the cap had a puzzle in the seal.
Walter Matthau consumed Lucky Lager beer in the movie Bad News Bears the original
Lucky Lager was my first beer. Tasted like pee…at first, then it kept getting better
Went to College in Stevens Point, Wisconsin, Home to the Blue Bullet, Point Lager! I couldn’t vote, I couldn’t drink beer legally, but I had a Draft Card to learn how the kill Vietnamese, and Point Beer was $1.98/case, returnable bottles!👍🍺🍺
Drinking game: Take a shot each time you hear the phrase "whispered rumours of it returning...", ans "failed to compete"
Hamms, Olympia, Michelob, Rainier were some of the US beers that we imported into Alberta Canada during the annual brewery strikes of the early 80's. Thanks for your Humanitarian Aid America !!!
Piels draft style lager was another favorite back in the day
My suitemates and I lived on Piels Real Draft back in the mid 80’s at SUNY Cortland. Not bad and it was inexpensive.
Hamms is back in business.
Owned by PBR
@@edgein3299It's owned by Miller, which is now Molson Coors.
I want to see some of the Hamm's Bear commercials again. Those were awesome.
*"SCHMIDT'S BEER!"*
I have the 4 foot long light display as they had in the mid-1970's.
It has the 4 foot length fluorescent bulb to turn on as well.
Was still sold in NJ in the earlier 2000s. Good beer, the cans had various American animals on the cans that were endangered. Piels is another good one that's gone now.
The brew that grew with the great Northwest
I found a liquor store that sold it in bottles, and I loved it. Then one day it was gone and I haven't had it since.
Another Minnesota beer I wish they would bring back....
@@wingman1936 They had it in 30 packs in NJ around 2006-09. Gone now.
I remember the Miss Rheingold contest. The comic duo Hudson and Landry(both of whom were radio DJs in the 1960s, did a classic comedy skit with 3 classic beer, with Schaefer beer being the one with its classic phrase. The skit was about a circus performer who would throw 3 bears around in a caged enclosure. When asked which was his favorite bear he liked to heave, he said, "Schaefer's the one bear he liked to heave when he was heaving more than one". I heard that skit in the 1960s in radio station WDRC in Hartford, CT when Ron Landry was a DJ there.
Wow Ron Lundy. I remember him
@@johngarcia8827 On what radio station did you hear Ron?
-Michelob
-Old Milwaukee
-Golden Anniversary
-Black Label
@@francus7227 Hey Mable, Its Black Label
@@wayneturpen592
Ooops. Thankd.
Old Style
Stroh’s was the first beer I ever tasted. My dad didn’t drink often but I remember him drinking Stroh’s and letting me take a sip. I was about 4 or 5. I always asked for more but one sip was all he allowed. I drank it occasionally as a young adult in the late 70s early 80s. It’s not sold in my state now so a few years ago I drove to Ohio and bought some. I don’t know what happened to it between the 80s and 2018 but it didn’t taste anything like how I remembered.
They sold it to Old Milwaukee and the formula was changed. A microbrew brought back the original recipe a few years ago in Detroit. Both versions are available.
Stroh's was a smooth lightly flavored beer that women who wouldn't touch beer would drink... I bought it by the keg for my home beer tap/refrigerator back in 1970s... was low priced... about 5 cents a glass... also enjoyed the women who drank it... may not have tasted quite as good in a can... beer tastes better on tap... or out of glass bottles...
I'll always miss Ballantine XXX ale. In a bottle, the beer takes on an iodine, skunkiness but in a metal can, the crisp hops really stood out.
Ballantine ale 🍺 went well with a blunt 😮😢
Here in Montana, they had Lucky Lager. I would love to see their tv commercial again. It was the west is Lucky country theme. It was a Byrds sing wasn't born to follow for the melody.😊
Lucky I love Montana!!!
Lots good fly-fishing 👍
Lucky Lager tasted horrible.
He sure does like his Falstaff beer
He likes to chase it down with that Wild Turkey liquor
Schaeffer beer...wow now that brings back memories...
Schaeffer is the one beer to have when you're having more than one!
Used to get a 12- pack ( " Twack" ) of that in high school - for about 3 bucks at 7- Eleven in San Diego. All the Advil in the world wouldn't get rid of that headache 😅😅😅 Good memories of " Liquid Lunch" back in the 80s!!!!!!!!
Once bought a full case on a military base for less than $5😊
I still drink Schaeffer
The new england pats home field was Schaefer stadium, foxboro harness track was right next to it, I miss my father so bad!!
In my earlier days (50’s) my Grampa would always ask me…”what’ll you have” which was my cue to say Pabst Blue Ribbon, and it’s still my favorite lager now in 2024…
That makes me think of the character Frank Booth in the movie Blue Velvet.
Mine too
main street Keokuk had Blatz and Pabst signs on every block. Buckhorn was popular on Mankato State McElroy F4 wing.
Spaten Munich Optimator - Castle Danger wet hop rising - Ode
We had a dog named Oly after Olympia beer because he would drink it. We drank Strohs as teenagers in Michigan.
my neighbors little dog also!
I had to laugh a few times with this video. I had forgotten many of these beers. You could do a few more videos on this subject, including some classics like Little Kings, Mickey's Big Mouth (a "fine malt liquor"), Red White & Blue, Blatz, and a lost gem from the 80s - JR Ewing Private Stock!
I've seen Mickey's big mouth in WV
@@TheSleepingonit, yeah, it's still around, but harder to find compared to the 70s.
Little Kings! Creme ale! Mickey's!
Mickey’s is still sold
@@onkcuf always liked Old Frothingslosh..."the pale, stale ale with the foam on the bottom"....a novelty beer sold in the Pittsburgh area around the holidays...actually I think it was just Iron City sold under a different label....
I currently have Schlitz, PBR & Schaefer in my beer fridge. Good stuff!
That sure looks like Jason Alexander a.k.a. George Costanza (with hair) in the Pabst commercial at 5:50.
I remember polishing off Blatz light cream ale in the little 7 Oz green bottles😊
I loved that beer, & nobody I ask ever new about it?
Hmmm, I remember Schoenling Little Kings in the 7 oz. bottles. I don’t recall Blatz having those. I DO remember the Blatz jiggle….”I’m from Milwaukee and I ought to know, It’s draft brewed Blatz beer wherever you go “…
Fun stuff!
@@andydanko7074 I remember blatz cream ale, & it was spectacular! Sweet going down👍
Collecting beer cans was big when i was a kid in the 70s. Still have mine and have most of these on this video.
Sold my collection years back except one Billy Beer can.
GENNY BEER: Genesee, Genesee Light, Cream Ale, and Genesee Ice
@@bonzopookie4579 have most of these in my can collection....
Genny Boch beer wasn't bad.
I love the cream ale
Still around! A beverage center near me had a Genny Cream Ale tasting night. The motto was, "Do it for your grandfather!"
Upstate NY.. Copake drinking & throwing real tip darts 🎯 at a bar name Copake Inn , we nicknamed it the Zoo , my friend worked at Duksa farm Genny 12 horse Ale would knock me on my azz. Great memories.
Colt 45, lowenbrau, Ranier great commercials and our ony local brewwd beer, PRIMO beer ALOHA from Hawaii.
I got as far as LUCKY beer, but since they failed to mention the fun puzzles under the bottle caps I said that's enough. We all loved those puzzles... and the beer when ice cold!
Hell, I want the 70's back!!!! Didn't have to deal with "smart phones", all this dei nonsense, simple cars and trucks, and some of the greatest music ever! I still drink the champagne of beers, so here's to the High Life!
I miss the polluted rivers, the smog alerts, cars that were throw aways at 100k miles, the lead in the paint, the lead in the gasoline, worms in apples, worms in corn. Thalidomide deformities in babies. Asbestos everywhere. Cigarette smell everywhere. Tire blowouts at 60 mph. Love Canal. I miss rolling queers. I miss racist Governor George Wallace running for President = "segregation today. segregation tomorrow. segregation forever."
I miss never learning about the Tulsa Massacre, despite a B.A. in USA history.
You just jogged my memory. I remember drinking Champagne Velvet, made some place in Indiana. I haven't seen it in years now.
@@henrybutchy3242 wow. You seemed to survive it OK, your still alive to comment on it. So am I.
My favorite!
I like Miller HL, and currently driving a 1971 Dodge B-200. There isn't anything on that van I can't fix, and I'm not a mechanic.
Our math professor told a joke once about schlitz. They had a commercial with a song when youre out of schlitz youre out of beer. Mr standley explained that. Becauuse no one drinks schlitz until thats all thats left in the bar. Anyway it got a big laugh out of the math people.
Loved Schlitz, can't get it in Michigan anymore.
I miss that beer it was actually good
Popping the top on a can of Schlitz was unmistakable for its aroma.
Cousin Eddy drank Meisterbrau in Christmas Vacation.
Tastes like Budweiser but cheaper
And gave Clark the beer he was already drinking and popped open a new can for himself in the first Vacation movie.
A number of the photos are from the Miller Light commercials....especially the photos with the athletes and Mickey Spillane ..
My dad worked for Philip Morris back in the 70s and he brought home cases of Miller and also Lowenbrau
Bring Lowenbrau back to the US PLEASE!!
Light and Dark
This beer had two dots over the u motley Crue used the dots also
You blew it on Meister Brau, it is an old Chicago brand (and my Dad’s beer of choice when I was a kid). It was originally brewed by the Peter Hand Brewing Company starting in 1891.
Meister Brau Premium Draft was my choice in the late 70s. Then Miller bought it and it turned to piss.
It was an existing beer and was renamed as Meister Brau.
They create Lite beer which was bought by Miller.
I worked for FallsCity Brewing Company in Louisville, from 65 to 72. Got laid off and went to Kroger for about 13 years. I grew up with Fehrs, Ortels 92 and FallsCity and saw all three disappear. Very sad .
My uncles always drank Falls City beer ( the ones in Evansville) uncles in Danville drank Falstaff, FD mostly dark Schaffers, but would drink whatever his brother in law’s was drinking ..60s and 70s ..
Dad
Don't know if this was a local brand but back in the late 1970s early 1980s there was a beer called, "Beer." We just called it 'beer beer.' Circa Puget Sound-Seattle.
What happened to Carling Black Label? The brewery in Frankenmuth Michigan always has free beer on tap
for all who stopped by on your way up north.
When I grew up in Milwaukee there were a bunch of local breweries. Last time i checked most had disappeared or were bought out by some other corporate monoliths.
Blatz beer! Cheap. Tasty when icy cold.
Utica Club was one of my favorites way back.
I had family in the distribution business, in Brooklyn. My 70's top beers : Rheingold, Piels, Ballentine, Schaefer, Rolling Rock, Pabst, Dinkelacker, Grolsch, Celebrator, Becks, Löwenbräu,
My grandpa used to love Brew 102 which was brewed in Los Angeles. I used to love figuring out the puzzels inside the bottle caps of Lucky Lager and I hope they bring those back if they bring the beer back.
Old brick building off the 5fwy..used drive by it daily in the 70’s
Yup, right next to the huge gas plant & tank. Appropriate.@@miker.1804
A1 and Lucky Lager was my first legal age beer in the desert 51 years ago. A guy could sit under a dark Mesquite /Palo Verde cactus Grove in peace
I've tried most of the beers con this list back in the day. One of my favorites that wasn't mentioned was Piels. I use to love it in the "Quicky Bottles". They came in 8 packs. They looked like glass beer barrels. Found them in cans in Florida almost 30 years ago. It was cheap but it was good stuff. I quit drinking beer over 15 years ago. I like it way too much but you couldn't tell I was even drinking. I liked it and it liked me.
We had a huge high school gravel pit party: 'Beer Blitz '86!' The cops took our Blitz keg.
I collected beer cans when I was younger still have them I'm 60 lol
Didn't miss any beers from the 70's, 80's or 90's. Ended up in re-hab seven times. Slow learner, maybe it was the beer 😮
Fallstaff and Schlitz. That was all we got in the 101st 1970. Maybe some Black Label. Sitting in the Sun on a palet in Danang before it got to us up by the DMZ.
My dad being Texas born and bred Drank only Pearl beer than Lone Star beer . But he loved😊 the Hamms beer commercial lol😮
2 that I haven't heard of since I was a kid in the 60s was Burgie and Falstaff!!
Loved Falstaff
My dad worked as a driver-salesman for Falstaff brewing in St. Louis, MO.
I just picked up 2 suitcases of Hamm's. I used to sneak it from my grandad in high school. I still enjoy it to this day.
Does anybody remember Jax beer? I think it was brewed in New Orleans. I liked their commercials with Andrew Fabacher 😂
Pearl bought Jax in the mid 70s, kept the brewery open and continued to call it Jax. About ten years later, Pabst bought it, changed the name, and eventually shut down the brewery.
Lucky Lager was my Dad’s favorite beer and he drank it by the barrel…every night. He drank Lucky Lager and smoked Lucky Strike and he died at 72. Not a ringing endorsement of either brand, but he was a loyal customer.
Same here...my Dad died at 60...
@@DavidSmith-ot1fp That is way too early. I am sorry for your loss. Poor life decisions that our fathers made affects a broad swath of people.
Erlanger. I liked it better than any other beer I had tasted up to that time. I think they quit making it in the Eighties.
I wish someone would bring it back.
Don't need PBR in this list as it is quite popular with all the hipsters.
Something I miss is MILLER DARK, only in kegs, at our local pizza joint , 1976-80, only beer I liked while eating and dunkin pizza crust in, coors light is ok for that too
I remember getting 3 12 packs for 10.00 in the 1980’s in California ! Don
My favorite old school beer is definitely Little Kings. They almost went out of business several times. If you've never had it, I highly recommend it.
We used to call it "Little Green Devils"
@@RussellMiller-gh7fb I agree. Probably because before you realize it you've drank an entire case of it. Lol
@@joshuawells5953 Those 8 oz bottles really packed a punch 👊
I have and drank it recently in Cincinnati. I’m from Michigan and first had it in the 80’s
Mickys big mouth beers
Ballantine 🍺 ale was my fav when I smoked a blunt 😮😢 it went well together with the blunt 😮😢
I still have a can of Billy Beer, that someone have my Mom in the late 1970s.
I have a open can of it in good condition.
@@timothycreamer8610the same brewery made Harley Davidson beer, generic (white can with just BEER) I believe you could have anything on the label if you bought 100 or more cases
They say Billy beer was the worst beer ever brewed
@@DaleCrommie It was a novelty at the time.
I had an unopened can in my shop for years from a trucker friend that stopped at Billy's gas station while driving through Georgia.
You didn't see a lot of It in stores
The same company made Harley Davidson beer and generic beer (white can with BEER on the label. $2.00 a six pack)
"Mmmmmm....we elected the wrong Carter."
-Homer Simpson
Pretty sure you mentioned, "the shift in America during the 1970s to lighter beers" 20 times for your 20 beers :-)
Some good nostalgia there. However, check our "Lucky Draft" which I'm pretty sure was much bigger than Lucky Lager and featured "picto-riddles"? underneath each bottlecap. A brilliant marketing tool. Thanks
Cloud Nine, Red Cap Ale, Mickeys Big Mouth, Fort Pitt, Carling Black Lable.
When I was a kid in CT I had a Strohs t shirt
Narragansett was another one
Back when you couldn't get Coors East of the Rockies 🤔
@@scottkane3776Narragansett is still popular. Nothing tastes better when at Misquamicut beach in Rhode Island.
Ah Stroh's was a smooth lightly flavored beer that women who wouldn't touch beer would drink... I bought it by the keg for my home beer tap/refrigerator back in 1970s... was low priced... about 5 cents a glass... also enjoyed the women who drank it... may not have tasted quite as good in a can... beer tastes better out of glass bottles...
@@scottkane3776 - They made a movie about that... Smokey and the Bandit...
@@61hinkMany, many, many fond memories eating hush puppies in Missquamicut bars while dad and uncles pounded back Narragansats. Back home in Waterbury it was all Shaeffer and Black Label.
Never thought of Falstaff as a premium beer. Drank a lot of Stroh’s as a young man because it was the best tasting of the cheap beers. Couldn’t get some of these where I live, like Olympia, Lucky Lager, or National Bohemian.
Yeah, Stroh's was a smooth lightly flavored beer that women who wouldn't touch beer would drink... I bought it by the keg for my home beer tap/refrigerator back in 1970s... was low priced... about 5 cents a glass... also enjoyed the women who drank it... may not have tasted quite as good in a can... beer tastes better out of glass bottles...