I think there are two camps in the AI world. First is the tool side with programs like Izotope Neutron and Sonible SmartEQ. Then there’s the creation side like MusicLM and Beatbot which can literally create the song for the client. While I love using the tool side of AI, it’s the creation side that I think will impact us negatively the most. Creating music as a musician might just end up as a hobby while we use the creative side of AI as a way to make an income and right now I don’t know if that’s bad or good.
Library / sync composers make their living right now from a gig that barely existed 20 years ago, at least on the scale it’s at today. Reality shows were still the minority compared to scripted tv, until the early 2000s (a writers strike in 2001 sped that up). Things change, sometimes dramatically, and there are always winners and losers with that change - the losers usually being the ones reluctant to move with the times. When AI can finally deliver pro level production value, and music that moves a human being, (not to mention the legal issues are straightened out), that change will be bigger than probably anything we've seen in this business since radio was invented. I still can't believe the rate of collapse of the royalty free / stock music website business. We went from the 2000s where a composer could quite easily make $2000 a month, to it reduced to mostly subscription based sites by 2020, and now used to train AI as datasets. Up until now AI had nothing to do with all that though - it was all about a saturated market and a race to the bottom.
Thanks Jesse. Great presentation! All of this reminds me of when the internet came online for the masses back in the early 90's and people were either really freaked out by it or super curious about it. I've only dabbled with a couple of AI tools to make images and am super curious at where all of this will go. At the moment I'm in a space where I can see myself doing a mix of both making music the "old fashioned" way and with AI. I will always love making and playing music because I see it as a way to express and process emotions but if there are tools that will make the process easier or open up new avenues for creativity, I'm all for it even though none of us have any idea of what to expect. Thank you for breaking all of this down and presenting it in a real way. I really appreciate it!
That's exactly what I always say about AI when the subject comes up in a conversation. Using AI today is like using Internet in 1994, back then you had super excited people against those ones (Boomers previously, who now all use Internet btw) that praised the "old school" life. And today is about the same. I'm a producer, I produce my own stuff but I also use Suno, on Spotify I uploaded both my personal music and things produced with Suno (for which I have commercial rights, just need to pay a Pro subscription). I don't see AI as a disruption, rather as a help for us producers.
Great stuff Jessie! I am super stoked by all this new tech. I want to see what ai plugins are going to come out in the near future. That Synthesiser V looks promising for vocals and can wait to see whats next!
I like the idea, because it's a great tool. I already use AI tools create my art work. I am using them along with other softwares like photo editor tools. I don't depend on just the image that it produces. There other things that you can add to these images. In music with what ever audio you can alter the sounds. Distort, or even add more sounds. The possibilities are endless.
19:36 we have already a lot of productivity, or maybe to much. What we don´t have is skill and idea. Our art is basically a collections of saturated recicled ideas.
Thank you for covering these things Jesse. I feel like I can continue doing my thing, while still staying up on these changes through your channel. Very helpful! Thanks!
Thank you for your sober honesty and truth telling Jesse. It is a powerful and relevant presentation, right on time for the changes coming. Good to know the drums 🥁isn’t it🤓
Thanks for this video. In my opinion good music has a soul...whatever genre or use the music is made for. The AI-created music I heard until now doesn´t had this soul - so, a real human with a good musical taste will become more important than before.
Jesse here’s my take on it! Just like those of us who have DAWS……. the very second that a producers AI Composition is rejected by a library……THEY’LL QUIT😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
I’ve been playing with AI tools in my studio for a few years now. After my initial gut fear reaction I began to think about it as an assistant (which I can’t afford to hire) or just another tool to move things along. That mindset change was the same way I used to think about VST synths vs hardware. Now I’m using a combination of the two. One to scratch the itch of hands on play / tweaking and the other because sometimes I don’t need to make a new synth bass. 😂 Unison drum monkey is one of my favorite “assistants”. Create a beat. Spit it out as midi or audio. Keep moving and chop / change the same way I would with a drum loop. But without spending however much time finding “the perfect loop” cause there isn’t one. I’m gonna chop it apart anyway. I’m also stoked for vocal plug ins. Been experimenting with them for a long time and cannot wait until they actually work well. Perspective is key. If you think you’re a victim. You already are.
Thanks for this Jesse, There’s no doubt about it, AI is here to stay.. I can’t say I’m feeling optimistic about it, at least not yet. We don’t know when but it’s clear to see that it’s just a matter of time till everyone has access to super high quality ai music generators and once that happens, It’s hard for me to imagine a world where AI and music composers like us can co exist. As scary as it is to think about, all I can do is stay curious and trust and hope that new opportunities will arise from it.
I feel you - it can feel scary to know that AI technology is that powerful. There's no need to rush into a feeling of optimism with all this. I felt pretty freaked out when I first got into all this stuff. Hopefully we can help each other figure out how to navigate these new waters.
Thanks again Jesse for explaining Al because as a songwriter learning to be a composer and now adding more challenges that I’m willing to learn technology changes by the moment
HUGE. So grateful Jesse you continue to be on the ball with the inevitable waves of change..I've been tracking and very aware of AI with all these insane tools and I couldn't agree more the idea of a super charged music producer that uses these tools to GREATLY enhance production and presence amongst the static. I believe we are on a major convergence and opportunity!! -Mike Hook
It's a new shiny toy, and humans love new shiny toys and everything that give us a chance to drift further away from ourselves. Anything that can help us become more lazy, we embrace with open arms. But I think we should not ignore what Stephen Hawking said about AI a few years ago.
This is completely mind-blowing! I can't type at the rate that I'm thinking. I DO know that it's only going to get better and better (all forms of AI).
This isn't unlike how ChatGPT can write computer code. If you think about this a bit like people leaning into samples to create tracks it kinda changes the way you look at it. So, process automation becomes a whole thing. I feel like looking at prompt engineering applies here. A trained photographer can prompt MidJourney with more focus than the lay person. So, there's a consideration. A trained musician might ask for a theme in Lydian where a lay person might ask for something that sounds "sci fi", for example....
I don't think AI will be able to fully replace DAWs at least not for a while, but I really think it's already able to enhance the workflow and productivity of working within DAWs, making it much easier to skip tasks like composing over the same 2-5-1 progression that you would use anyway, saving precious time
I think this more of fear of the unknown and a fear of missing out all in one at least for me. We as creators dont want to see things change so fast that we dont know what to do and where to go to try and catch up. 2023 has started this AI revolution it seems even though its been here for a while everyone is talking about it now. i feel like we are heading toward the people that are on the movie Walley were everyone has nothing to do but float on chairs and eat. I totally agree with you on the 2 tools you showed in the video they are getting really close to what we can to as creators with little effert. You have convinced me to prepare for this new wave of tech. Thanks for the video.
I hear you on the dystopian future fears. I wonder if we all feel that from time to time because we've been conditioned by decades of Hollywood movies that showed us a horrible future?
Yeah, but it wasn't whistled that well. So I wonder if the generator actually understood that it was hearing "Bella Ciao." Some outputs handled the melody awkwardly, but others got it perfect.
Hello, Jesse! Very very interesting video. I just wanted to share a bit of my point of view. Long story short, I'm 28, and I started stock music 5 years ago. I've always felt like I was in a middle ground with big changes in the stock music industry year after year. My career therefore began in this constant need to have to adapt, with each new level of success, a change arrives, and destroys almost everything. I see in these AIs, a way for people like me, those in between, who have never arrived at the right time, to perhaps glimpse new opportunities, and a reshuffling of the cards. I am not especially for, nor especially against. I learned to evolve with this sense of adaptation. I can't wait to find out what will happen, not out of joy, but just to start making decisions. I can't take the "in between" anymore !. I think it's been like 3 years we are all feeling it, the price dumping, the subscription model, decrease everywhere, even for top authors etc, something was planned but we were all blurry. Now we can see, this change will come with AIs. For everything in life, as " musician entrepreneur" we have to keep our brain flexible, and ready for everything...
Thinking about this further; I think to begin with AI will be a friend and then become a foe? Will the publishers/music libraries just end up making good enough generated material , and do direct deals with music supervisors , will music supervisors just have their own AI and generate what they need with little effort, and not need to look elsewhere as much. I think it might be important to get your work (using AI as it develops) into libraries ,and hopefully used, ASAP. Digital phones have more or less destroyed traditional photography .who buys a camera and film these days? On the flip side I do believe human inspiration/skill can always compete with anything software can produce . Bottom line is lets hope the industry sees the storm coming and makes the right decisions to protect what already exists .
That's one of the main reasons I'm making this change in my focus. I want to get us all prepared for this change so we can navigate these waters thoughtfully (unlike how the Record Labels responded to file sharing networks in the 2000's)
Great presentation! I 100% agree with you! AI opens up lots of new chances and opportunities for those who are open and willing to learn new things. Those who are just always complaining about this new technology will be left behind. We are stepping into a great time for musicians and producers who are just starting in music business, and I am very much looking forward to your upcoming videos! By the way, the melody this guy is humming reminds me of an Israeli song I know...
Honestly, I'm highly considering now to study and start a career in AI and stop making music in the time being using the old DAW method if that's the case. I am actually a former IT engineer for 19 years so I am not new in the tech world and shifting now rather than later is crucial. My sample libraries aren't going anywhere and will stay in my drive. Who knows! maybe after learning and working in AI, I'll come back to integrate AI with Cubase (steinberg will certainly release an AI API if it's not here already) and write music in less than 2 mins or something. Music is gonna wait but AI isn't gonna wait if I don't catch it early. I actioned the decision by downloading a complete study roadmap (basics, ML, DL, Python, R , math, statistics, BigData, data science) to start my journey. In fact, your second point is the most scary to me "The DAW method of creating music will soon be optional or slow" which makes me feel obsolete by using the glitchy non-perfect kontakt and Cubase. What a loss and super waste of musical time! this is depressing for real !
Well what will happen to publishers and music supervisors who have so much composers in there libraries? They will be affected as well. I believe it’s bigger then us composers that it will affect. And thank you Jesse for your dedication on this.
I think you are absolutely correct about keeping the latest gear at hand a part of your music making and service based process. So, my question is anyone know if a midi track is created as well so we can score a soundtrack with that same AI generated music? Because I can see a great benefit with "Collaborating" With Ai. Downside is that all music will eventually hit that creativity threshold because lack of human cunning and ingenuity. But Progress, Necessity & Creativity are indeed the mother of invention, or Intervention... LOL
Thank you for this! I agree, I think AI will be an enormous help for music producers in the engineering part of music production. I am less sure about AIs ability to replace a good composer though. A piece of music can be excellently produced technically, but still not be a very appealing composition or melody. How do you think AI will affect the composition part of music productin, which in my mind is perhaps the most important part. Will AI be able to completely replace good music composers (like in classical music for instance, but really for any genre), or will it rather be a great tool for composers to use to enhance their productivity and creativity, but you would still generally need a human composer in the process to create the most appealing melodies and songs? Would love to get your opinion on that.
My intuition is that AI will be able to replace mediocre/ pieces of production music so we'll need to step up our game by using these tools. More to come from my channel on these topics!
Composers unfortunately could definitely be replaced. What if you told an AI to use the a mix of structures from other classical music (say, the A structure of a Mozart piece with the B section of a Beethoven) while speechifying parameters such as instrumentation, rhythm, tempo etc. You could have 20 people on the planet with a monopoly on composition by just telling their copyrighted AI to do it all for them. If anything, as we have already seen with the 1st versions of these AI's, it will be much easier to replace those who write/compose music vs those who produce/mix/master
@@joshuanelson6135 Perhaps, but I wonder if an AI really can develop a musical "sense" which in many ways is required when composing. Composing is not a technical exercise you necessarily can train to become a master in. It is the ability to create and hear what works tonally, emotionally, and harmonically in a tune and simply come up with the idea which for some great composers sometimes happens when they dream even. In my opinion, it is much less trainable than the engineering part of music production. AI will have to derive its ability from existing musical compositions, but composing an excellent piece of music is more (but not exclusively) about if you have it in you or not. Not everybody can become great composers, but most can become good engineers given you put the time and effort needed into it. I think AI generally will perform mediocre as music composers but in the end absolutely superb as music production engineers, but I'm open to being wrong here.
It's really an invasive technology and it's not too long before everyone uses this. Not just in technical field but also including creative industries. There are even bands out there using AI image generators like Bluewillow to create their album cover.
Thanks for sharing your thoughts and insights. The technology is groundbreaking and will definitely change a lot lives or jobs. Generative AIs like Bluewillow is here to stay and will be part of the standards in the future and are now even semi-autonomous. Hoping to see you help people with AI soon!
A tree that cannot bend will crack in the wind. But a tree that’s not rigid will survive. That’s how I view things when it comes to AI coming into this space. All I can say is “If you can’t beat em, join em.”
I'm on the waiting list to try GoogleLM on Ai test kitchen for over a month but no reply :( I appreciate your attitude and message on this very complex topic tho
idk, i think ironically, this will also make "human made" music go bigger. don't get me wrong, i've been embracing AI since gpt3 was released at the end of last year. it will most definitely disrupt a lot, but from the beginning i thought, and still think that anything niche is safe. AI will not replace live music, concert or DJs. maybe "mainstream" clubs (where djs play pre-recorded sets), or even those weird headphone parties, but anything that is niche should be fine for plenty of time to come. AI will not replace djs that play techno, deep house, dnb, basically anything that is more underground and has a scene. names bring people to a place, both in terms of business, while also acting as a filter of people with similar tastes to come together. i don't see gpt5 headling a concert and that bringing in people. most followers of any scene, who actually know the producers/beat makers/musicians/singers they follow and listen to (as opposed to just following the main popular playlists on spotify, and listening to whatever is there), will for sure make sure that new music they discover is also "human made". probably this will start a wave of even some casuals looking up "human made" music. and maybe even willing to pay some $ more for it, via sites like bandcamp. (just like ie. more and more people continue to seek out organic food) i don't consider people that are ok with listening AI generated music, the people that i'm trying to reach with my personal music anyways, and i think this applies to plenty. i feel that those that are here mainly for the business side of things have more to worry, because being outworked by AI is definitely a reality. of course unreal engine and unity will both have their AI music generation soon, as well as probably every major network and their subsidiaries, with royalty-free music sites following shortly after. i'm sure hans zimmerman will be fine though lol And i believe that these complete AI generation tools will overshadow AI plugins supposed to help producers, so even with AI help, the business side is messed up. If production houses can avoid using one extra person, they will so yeah, my opinion for now is, bad for business, good for musicians/producers personal careers
Should really help us with creativity and inspiring new ideas and ways to make music. Like anything it’s a tool. The best AI is gonna based on the best of humans!
I'm curious about copyright. The AI has to pull from existing music made by people. Could people get sued if a song sounds like something? What if it contains samples of existing songs?
I hope you're right to be optimistic. I do know one thing: if I were in the business of creating content like videos, games, ads etcetera and I want to save a lot of bucks, I'd go for the AI generated stuff. No reason at all to work with a real composer if AI gets the same results, faster and for less money. In the future, I think composers will only create music _as an art_ again. Sorry to be so grim but that's how I see it at the moment... if you can change my mind, please try 😅
@@SyncMyMusic Sorry, late reply because I was busy creating original music for a film ☺ Yes, that's not bad at all, creating original art! A lot of artists struggle with getting paid though. Although I think people doing sync / library music are more commercially driven and probably succeed better at it.
True, but there are also many variables at play. How good/useful is the AI music? How easy/accessible is the interface to make it? Is it easier to use AI search tools to find human-created music? What if there's a hybrid approach where human generated music is selected, but AI can make quick changes/edits to perfectly suit an editors needs.
@@SyncMyMusicThat's kind of what I was thinking. Yes, you can make tiny not so high quality things with AI for like Instagram or something, but for higher quality stuff it will be a while before a machine can do the whole process like we do. So we might be tasked with something like mixing the AI's song or something like that. And THAT'S the money we'll use to open the coffee shop 😊
@@SyncMyMusiche other thing we'll be asked to do is feed their datasets with new original music. In that regard, we'll still be useful for a while, maybe a somewhat long while.
I agree but we got to think globally. If there is a Neflix director, nobody needs him. Voice-overs? Nope. Actors? In the next 10 years maybe but after that? Nope. So WHO would collect that "extra money"? WE ALL are out of game or put differently, we are all in the completely new game. That creeps me out and makes me excited at the same time
It's easy to think about AI from our own 'bubble', but here's a thing. Let's say you're worried that a Music Supervisor will be able in the future to use AI to create music for their show and so won't need musicians. The people who make the show are also worried that AI will in the future create a whole TV show and so won't need Screenwriters, Music Supervisors etc etc. In other words, while we're worrying about Netflix using AI to replace us, Netflix are worrying about the 24 year old ( That Jesse mentioned) replacing them. What if on a computer we could use AI to create a whole virtual world? It's weird, intriguing and scary at the same time!
Time to go back to recording more real, acoustic instruments. AI is impressive, but I can still play my double bass better than a computer can. The day this is no longer true, I will consider flipping burgers at McDonald's...though by then that will also be done by AI.
Okay, first a little backround. I'm 68 years old, have been a full-time musician for 50 years. I've seen a lot of new technologies, a lot of disruption and also a lot of people come and go. I can say one thing with absolute certainty. Every time a new technology came along and put musicians out of work, those new technologies ultimately created more jobs and opportunity than existed before. However the opportunities were only available to those who were willing to adapt, grow and change. AI is no different. Music has always been a business where the players had to reinvent themselves every ten years. So again, this is nothing new. Over the course of my career this is what I have always done. As a result I have been fortunate. I've never struggles and have always made a good living from music. As a veteran, I would say to everyone, just relax, go with the flow, and enjoy the ride. It's gonna be bumpy but fun!
Yes, for instance drum machines didn't put drummers out of business, because you might still want a real drummer to perform those parts live, or for their signature ways of playing which can be hard or impossible to program. The big worry I have with this is: somebody with _zero_ music theory and no feel for music will be able to generate high quality music. Why hire a composer to generate music if you can do it yourself by typing a couple of words in a prompt? I think sync and library music will be dead in a decade, and the only way of making money is by making music as an art. AI music will sound great, no doubt, but I will never be impressed by it. A real musician that has mastered his or her instrument and writes music from the heart; now _that's_ impressive.
I think there will be a good side and a negative side to AI disrupting the music production/composing space. On the good side, I do think that it will allow people to be more creative. I can imagine using AI to be the best writing collaborator and session musician I could ever need, being my partner who can help me put together music faster and better. But in the grand scheme of things I do think that it will make the business of music much harder. By making it easier for everyone to produce great music, even without years of experience on a musical instrument, or background in recording, mixing, music production ... it decreases the value of original music overall. I think its going to make it harder for people to make money creating music, but will make it easier for them to create that music. So it has me thinking, ... where CAN I add value as a musician and music creator and coexist with this new AI-driven world? I don't have an answer to that yet.
@@SyncMyMusic I keep thinking about this after seeing your post. In the end, the people who use this music still have the same need, they don't care (and never cared) how you got there, just that you delivered music that provides the emotion they need. But I have to think that AI alone is not going to solve the "specific" and often subjective needs of the client that use this music. I can't see AI (alone) delivering exactly what the client wants. I have one library, for example, that ALWAYS requests tweaks to everything I send them before they accept it. (make the ending bigger, add more low-end eq, make the drums sound more energetic, etc.) AI is not going to get it right the first time either (because music is subjective). A human will need to be in the driver seat to augment the AI with the necessary tweaks and guidance to deliver what the client wants. I think this will be the role that the composer/producer will still play. But, will the client still be willing to pay the composer to play this role, and will there be any impact to the royalty structure if an AI agent is a co-creator on your track? That's where things might get messy, IMHO.
Be careful what you ask for peeps, Tech does NOT go backwards. Additionally, these Generative AI's have "scraped" the internet for it's machine learning, without compensating the musicians/creators it scraped from. Huge legal implications if you submit AI music for Sync etc. Great video as always
This video was made in April 2023. Today, October 2024, AI already makes music that sounds totally human-made. If you guys try Suno, that'll blow your effing minds, guaranteed.
Jesse, You forgot a big point on the "What is certain" presentation. We don't have to worry about fairness, bitterness, adapting, etc, because PUBLISHERS will be using the technology. Not people like us. When this tech gets really good, people have to be crazy if they think WE are going to be using it. Publishers, Editing bays and production crews will be using it, totally bypassing guys like us. Call me bitter but it makes no sense to pay royalties when the tech gets good enough. I'm an optimistic person but realistic too.
That may be true and it's a concern of mine as well, but even if that does happen do you not believe other new opportunities to create music will arrive? AI will disrupt EVERYTHING, not just our little Sync ecosystem.
@@SyncMyMusic , Yes. I do believe that AI will disrupt everything. As far as new opportunities? Possibly, but what publishers will use our tracks when they can make their own, with a staff of 3 people?
@@SyncMyMusic , I'm thinking of everything. Even Taylor Swift (For Example) may not be needed anymore, if songs similar to hers are generated with an image to go go along with it. Publishers could do it directly without any producer, unless you are the publisher. That's big!
@@jazzfusion7525 I meant think of NEW industries that could be born out of this. All of our traditional ways of consuming and producing music are going to be reinvented, but I still believe humans will want to relate to other humans for the most part. AI is an augmentation tool, not a replacement for human connection.
I'm trying to be optimistic, however, when looking at the way the music industry has operated since the invention of recording equipment (a handful of companies owning a oligopoly over popular music, minus maybe 1% of that total market for people like Russ), I can see a lot of depressing scenarios. What if a company like google creates an AI that completely replaced the need for music writers, producers, mixers, and mastering engineers. What if they trademarked it so that only those who work in Googles music department have access? All of the sudden one of the most powerful companies in the world could use a couple hundred employees to pump out more music than all of the major labels combined! How would one adapt with that?
Not to mention the fact that companies like google (who exist in tech already) have tons of money and would be much more likely to create a super powerful AI as opposed to the optimistic suggestion of some 20 Year old wiping out a chunk of googles service (I wish!)
That's a great concern and certainly a possible scenario - we'll have to figure out how to solve that! Again, I don't have answers to all these questions but that's not what's important. It only matters that I'm keeping my eyes focused on solutions and opportunities.
I'm interested in any AI that I can add lyrics to ,or a basic guitar/ vocal and create a song. I create 'whole' songs through lyric writing and pay for them to be produced . In fairness this has led to being published and getting some T.V cuts...but it's not the cheap way of doing things!
I also hope it is going to be a “great awesome new chapter in history.” Jesse. There is a reason why Elon Musk and some other original AI creation experts are calling to put brakes on to slow its development though. Music and art is trivial compared to the big threats that AI pose. Social/political manipulation, cyber security, cyber attack, spying, weapon enhancement etc. That’s the kind of thing that could cause horrific wars and blow up our DAW’s for good, and is why I’m not a fan of AI. Is it a friend or foe? It will be both, unfortunately. A friend for nice little things that we can easily live without, but satisfies our human trait of laziness, impatience, or greed, and a foe for truly horrible things that won’t go away. We’re stuck with it unfortunately
If it's a business on earth in 2023, it's going to be disrupted. I feel RF sites will be affected fairly early on (Pond5 just released a notice today that their creative submitters will be compensated for AI engines studying their works)
Composers and producers are killing themself selling their dataset to train these ai.. basically they are selling their experience and all the hard work they have be done fo pennies.. great job 😅👍🏻
You said the key phrase. "An Individual could disrupt and put a huge company out of business like Google". THE POWERS THAT BE, WILL NEVER LET THAT HAPPEN, THEY WILL DO ANY THING THEY CAN TO KEEP THE MONEY FLOWING!! Its always follow the money man. It will not happen it our lifetime. NO WAY!! It would be suicide and there would be no reason for people to exist. But AI will do some amazing things. It will be interesting to see where it goes. If big companies will lose money, THERE WILL BE LIMITS!!
Every technological revolution shifts power to new hands. You better believe the Googles of the world will do all they can to keep control - I have no doubt about that!
Actually that individual would be bought out by Facebook or Microsoft, and the war would rage on. Anyway, the kid would likely be using a huge company's processing power to create the disruption in the first place…
It cannot… yet. I'm not sure it technically counts as "AI" until it can. I don't see how that would even work. I guess they'll just keep throwing more books and more horsepower into the cauldron…
WRONG. If I feed the AI with my 100s signal path of "how a guitar will sounds" AI can mix and match the data to create hybrid and it will outperform humans on the time spent to achieve the result.. now image this with drums, melody and chords and boom you are fucked
@@AftertuneMusic Are you referring to a _theoretical_ algorithm, or something you've actually built? Performance speed of generating "hybrid" timbres and melodies is not relevant. Mixing & matching existing sounds is great, but that is still _imitation._ Can it perform ring modulation and comb filters? How about inverse binomial vivisections, transplanar salchows, and epididymous throupling? Infinite Monkey Theorem: th-cam.com/video/RvHMOwi-ks4/w-d-xo.html
An A.I. ( createt by Humans) can not be creativ!! It Is a Maschine, who learned to use the creativity( trough Algorithmen) from Biilions of Data. We createt " Frankenstein"!! In the the future, for the most people, there Is No need to learn something, just ASK the A.I.!! In View month, every Body can by producing or creating Art Like the great ones!! But it Is the A.I. who creates this because of the Data they we're feeded. This ist real a good Outlook for US human!!
Once ai music sounds good enough virtually all commercial music will be created by this, even club music. Live music may survive but that's it. I don't believe there will be opportunity , ai music will be too cheap to ignore. As far as creative empowerment to the masses, the internet has given everyone the ability to learn and create so much but everyone chose to watch skateboarding parrot's and pornography instead , you can lead a horse to water but you can't make it drink.
ai needs data to work. its machine/deep learning. it will never be completely creative. humans will ALWAYS be able to think of things that ai can't and vice versa. for example: ai never would have created dubstep if it hadn't been done A LOT before. It can mix and mash what has been done, but it will not replace human creativity. it WILL be spitting out songs for people that need specific stuff. that will be hard. we should learn how to use it with our knowledge. we, the musicians, will be the best users at first. we will be able to speak the language, change things, ect...
Because those who harness the power of AI will know how to use it to serve others. Most people will feel overwhelmed/confused by it all (as most of us do right now), but I believe this is a time for adventurers to go into this new wilderness and bring some order out of the chaos of it all. I've got a cool video coming up next week that points out a new licensing opportunity for us that's already happening with AI...
@@SyncMyMusic You can’t harness what everyone will have if we are talked about supply and demand. They won’t make those apps to fuse with your DAW to mix or change sounds.
Honest opinion: AI shouldn't quit it's day job. Seems many want to believe in AI capabilities so hard, but it is essentially a fast internet browser which can gather and arrange the collected information for you. It's not what it's cracked up to be imo. What I hear is the midi-synth music that everyone hated back in the 1990s. Back then, that was really the main reason media started to pay big money for being able to use real music in their productions. With AI in this stage, seems we have to relive that horrible midi sound again for a decade or two. If they use this shi* (and I think you're right, they will), I believe media will throw their popularity overboard in no time, and end at rock bottom where music is now. Give the newborn kids real instruments, make them learn how to play, and in two decades the demand will hit the roof, because no-one can stand this crap by then. I think the impact will be that low budget productions will try this (and ruin their stuff), which means the penny business for indie musicians goes away (Hipgnosis and the likes will take over the sync business). It will create a big leap between low budget and elite productions (which will still use real music, but only from top names). Good job putting this video together.
@@MaPa60 Teach the children to play "real" instruments. I agree 500%! Changes in U.S. municipal budgets (cutting school art programs & community resources) and record label priorities (solo acts with cheap beats) have severely limited public access and understanding of how timeless music is made. I was watching a channel dedicated to first-hand stories about the production of Michael Jackson's _Thriller_ album. I wrote that young people are hungry to learn how great production and musicianship used to work. Some dude showed up to contradict me. I told him off for his misplaced lecture: I never said good music is dead, that's a different conversation.
@@SyncMyMusic It feels like feeding music into algorithms instead of selling it to clients directly might be our saving grace. But diversifying our income can't hurt. We still have time. I have to admit, IA masters my music. And sometimes I use ChatGPT to come up with song titles 🙃
I just got $67 from them. Luckily most of my Pond5 content isn't my best work but still...it's "nice" that they're throwing us a few bucks but kind of annoying nonetheless.
Respectfully and most definitely I disagree. Firstly there is no such thing as Artificial Intelligence. The two words are a clue. Intelligence is a human characteristic - and some animals. A computer program is not human and can never be human. Information can be presented to the user from the stimulus of an input string to access a look up table - or a tagged database of images or text. A computer program has no idea what a tree is. It can show you an image or piece of text (that a human wrote) that was tagged with the text string "tree". That is all it can do. The acronym AI was brilliant move. But so called AI has been around since the 1940s when the first computers decoded German radio messages. Can a computer play chess? The answer is no. It brute force uses generated look up tables of all possible next moves and chooses the one with the highest score. This sort of "intelligence" is easy to beat. Check out the original "Star Trek" episodes. There's lots of plots that demonstrate how humans are more complex and nuanced than a computer could possibly be. And there was "Eliza" circa 1966. It was a program that invited the user to type in a question. The program gave an answer by parsing the question text, and again, using clever look up tables. The program, obviously, had no idea what the user was talking about. Weizenbaum, the author, was shocked that people took it seriously. Some people said Eliza understood them and actually helped. (Top tip: They were helping themselves) 1060s AI folks. Oh, and there was the paperless office, which sank without a trace. Then there was the truly frightening idea that computers would cause the greatest rise in unemployment in 200 years. It didn't. We now employ more people. Music AI is particularly doomed. It promises to take from the human a precious activity that songwriting has comforted and excited people for a 100 years - or more. AI music is junk because it's soulless. It uses look up tables - a tagged database. A fancy new way to Google. It is a plagiarism machine. It has written nothing. It will never write anything. Here's an example - the I Love You Matrix. "I love you, (actually I do love you) - I love you (actually I don't love you) - I don't love you (actually I do love you) - I don't love you (actually I don't love you.)" Feed that into ChatGPT - it wouldn't know what the hell you are talking about as one statement cancels the next. But every person over the age of, say 30, would know exactly what that matrix actually means, it's catastrophic dangers, it self delusions and the moral struggle to be honest. Back to Star Trek.
Old school analog producers could make the same argument for sample-based music producers today. It's certainly not as difficult and the learning curve is much shorter.
@@SyncMyMusic I'm in another producer community on here, and they are _still_ making that argument… in response to Content ID (powered by AI) scaring people away from sample libraries.
@@SyncMyMusic yes and no. The Dungeon Family still used live bass and guitar. It just became easier to record in this time. They are talking about cost more than skill. We still had to play the instrument for real and most importantly think. I’m not to big on the what’s fair part that your speaking of. I’m talking about ppl losing their jobs over all.
@@SyncMyMusic these producers can create with this technique ; and those who don´t see the consequences. Is is true, to order some music like this is not creation.
I feel that AI is like a modern digital “plastic” it can be very useful for everyone but without a proper and responsable use it could “contamine” all the digital content. Idk
I’ll worry when they write an algorithm for feel and emotions and pure creativity…until then AI may draw more attention to the more unique creatives out there that the machine overlooks because it’s too “experimental” to transact in an environment where entities are more interested in maintaining the status quo…
At 16 I made 17,000$ in a summer selling beats LOCALLY then TH-cam came I worried about “type beats” because it directly impacted my business but I’m doing just fine…we will be fine! 💯
AI is going to treat us like we would treat a layer of slime on a rock, which we are. We humans can not complete with AI. AI is going to be better than us at everything.
I think there are two camps in the AI world. First is the tool side with programs like Izotope Neutron and Sonible SmartEQ. Then there’s the creation side like MusicLM and Beatbot which can literally create the song for the client.
While I love using the tool side of AI, it’s the creation side that I think will impact us negatively the most.
Creating music as a musician might just end up as a hobby while we use the creative side of AI as a way to make an income and right now I don’t know if that’s bad or good.
Library / sync composers make their living right now from a gig that barely existed 20 years ago, at least on the scale it’s at today. Reality shows were still the minority compared to scripted tv, until the early 2000s (a writers strike in 2001 sped that up).
Things change, sometimes dramatically, and there are always winners and losers with that change - the losers usually being the ones reluctant to move with the times. When AI can finally deliver pro level production value, and music that moves a human being, (not to mention the legal issues are straightened out), that change will be bigger than probably anything we've seen in this business since radio was invented.
I still can't believe the rate of collapse of the royalty free / stock music website business. We went from the 2000s where a composer could quite easily make $2000 a month, to it reduced to mostly subscription based sites by 2020, and now used to train AI as datasets. Up until now AI had nothing to do with all that though - it was all about a saturated market and a race to the bottom.
Thanks Jesse. Great presentation! All of this reminds me of when the internet came online for the masses back in the early 90's and people were either really freaked out by it or super curious about it. I've only dabbled with a couple of AI tools to make images and am super curious at where all of this will go. At the moment I'm in a space where I can see myself doing a mix of both making music the "old fashioned" way and with AI. I will always love making and playing music because I see it as a way to express and process emotions but if there are tools that will make the process easier or open up new avenues for creativity, I'm all for it even though none of us have any idea of what to expect. Thank you for breaking all of this down and presenting it in a real way. I really appreciate it!
That's exactly what I always say about AI when the subject comes up in a conversation. Using AI today is like using Internet in 1994, back then you had super excited people against those ones (Boomers previously, who now all use Internet btw) that praised the "old school" life. And today is about the same.
I'm a producer, I produce my own stuff but I also use Suno, on Spotify I uploaded both my personal music and things produced with Suno (for which I have commercial rights, just need to pay a Pro subscription).
I don't see AI as a disruption, rather as a help for us producers.
Great stuff Jessie! I am super stoked by all this new tech. I want to see what ai plugins are going to come out in the near future. That Synthesiser V looks promising for vocals and can wait to see whats next!
You nailed it! I agree with everything you said, and I'm glad you are going to cover it thoroughly. We have to step up.
I like the idea, because it's a great tool. I already use AI tools create my art work. I am using them along with other softwares like photo editor tools. I don't depend on just the image that it produces. There other things that you can add to these images. In music with what ever audio you can alter the sounds. Distort, or even add more sounds. The possibilities are endless.
19:36 we have already a lot of productivity, or maybe to much. What we don´t have is skill and idea. Our art is basically a collections of saturated recicled ideas.
Thank you for covering these things Jesse. I feel like I can continue doing my thing, while still staying up on these changes through your channel. Very helpful! Thanks!
Thank you for your sober honesty and truth telling Jesse. It is a powerful and relevant presentation, right on time for the changes coming. Good to know the drums 🥁isn’t it🤓
Thanks for this video.
In my opinion good music has a soul...whatever genre or use the music is made for.
The AI-created music I heard until now doesn´t had this soul - so, a real human with a good musical taste will become more important than before.
Jesse here’s my take on it! Just like those of us who have DAWS……. the very second that a producers AI Composition is rejected by a library……THEY’LL QUIT😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
can you imagine having to tweak through text prompt, sounds frustrating to say the least
Am glad you are going to continue covering this topic.
I’ve been playing with AI tools in my studio for a few years now. After my initial gut fear reaction I began to think about it as an assistant (which I can’t afford to hire) or just another tool to move things along. That mindset change was the same way I used to think about VST synths vs hardware. Now I’m using a combination of the two. One to scratch the itch of hands on play / tweaking and the other because sometimes I don’t need to make a new synth bass. 😂
Unison drum monkey is one of my favorite “assistants”. Create a beat. Spit it out as midi or audio. Keep moving and chop / change the same way I would with a drum loop. But without spending however much time finding “the perfect loop” cause there isn’t one. I’m gonna chop it apart anyway.
I’m also stoked for vocal plug ins. Been experimenting with them for a long time and cannot wait until they actually work well.
Perspective is key. If you think you’re a victim. You already are.
Thanks for this Jesse,
There’s no doubt about it, AI is here to stay.. I can’t say I’m feeling optimistic about it, at least not yet.
We don’t know when but it’s clear to see that it’s just a matter of time till everyone has access to super high quality ai music generators and once that happens, It’s hard for me to imagine a world where AI and music composers like us can co exist.
As scary as it is to think about, all I can do is stay curious and trust and hope that new opportunities will arise from it.
I feel you - it can feel scary to know that AI technology is that powerful. There's no need to rush into a feeling of optimism with all this. I felt pretty freaked out when I first got into all this stuff. Hopefully we can help each other figure out how to navigate these new waters.
I myself wasn’t feeling optimistic about home studio DAWS until I delved into it and found that it was absolute best thing for me!😂😂😂😂😂😂😂😂😂😂
@@crunk62 And me!
Thanks again Jesse for explaining Al because as a songwriter learning to be a composer and now adding more challenges that I’m willing to learn technology changes by the moment
HUGE. So grateful Jesse you continue to be on the ball with the inevitable waves of change..I've been tracking and very aware of AI with all these insane tools and I couldn't agree more the idea of a super charged music producer that uses these tools to GREATLY enhance production and presence amongst the static. I believe we are on a major convergence and opportunity!! -Mike Hook
Wow, my mind is kind of blown. Best to go into it with eyes wide open. Thanks Jesse.
It's a new shiny toy, and humans love new shiny toys and everything that give us a chance to drift further away from ourselves. Anything that can help us become more lazy, we embrace with open arms. But I think we should not ignore what Stephen Hawking said about AI a few years ago.
This is completely mind-blowing! I can't type at the rate that I'm thinking. I DO know that it's only going to get better and better (all forms of AI).
Really appreciate the mature and honest approach of this video. Thanks.
Fantastic - thank you Jesse! 👏🏽
Heard someone say recently, "If you can't get out of it, get into it". I think that applies here.
Great video. Thanks Jesse.
This isn't unlike how ChatGPT can write computer code. If you think about this a bit like people leaning into samples to create tracks it kinda changes the way you look at it. So, process automation becomes a whole thing. I feel like looking at prompt engineering applies here. A trained photographer can prompt MidJourney with more focus than the lay person. So, there's a consideration. A trained musician might ask for a theme in Lydian where a lay person might ask for something that sounds "sci fi", for example....
agreed!!!
Hol’ up 😂 That fireworks beat was 🔥
I don't think AI will be able to fully replace DAWs at least not for a while, but I really think it's already able to enhance the workflow and productivity of working within DAWs, making it much easier to skip tasks like composing over the same 2-5-1 progression that you would use anyway, saving precious time
I think this more of fear of the unknown and a fear of missing out all in one at least for me. We as creators dont want to see things change so fast that we dont know what to do and where to go to try and catch up. 2023 has started this AI revolution it seems even though its been here for a while everyone is talking about it now. i feel like we are heading toward the people that are on the movie Walley were everyone has nothing to do but float on chairs and eat. I totally agree with you on the 2 tools you showed in the video they are getting really close to what we can to as creators with little effert. You have convinced me to prepare for this new wave of tech. Thanks for the video.
I hear you on the dystopian future fears. I wonder if we all feel that from time to time because we've been conditioned by decades of Hollywood movies that showed us a horrible future?
Maaan, that little "nothing special" melody is one of the most famous Italian songs Bella Ciao! It's even written there ;) Just a detail ;)
Yeah, but it wasn't whistled that well. So I wonder if the generator actually understood that it was hearing "Bella Ciao." Some outputs handled the melody awkwardly, but others got it perfect.
@@crnkmnky I know, but this was pointed to Jessie, he should know that song as a music producer ;)
Hello, Jesse!
Very very interesting video.
I just wanted to share a bit of my point of view. Long story short, I'm 28, and I started stock music 5 years ago. I've always felt like I was in a middle ground with big changes in the stock music industry year after year. My career therefore began in this constant need to have to adapt, with each new level of success, a change arrives, and destroys almost everything. I see in these AIs, a way for people like me, those in between, who have never arrived at the right time, to perhaps glimpse new opportunities, and a reshuffling of the cards. I am not especially for, nor especially against. I learned to evolve with this sense of adaptation. I can't wait to find out what will happen, not out of joy, but just to start making decisions. I can't take the "in between" anymore !. I think it's been like 3 years we are all feeling it, the price dumping, the subscription model, decrease everywhere, even for top authors etc, something was planned but we were all blurry. Now we can see, this change will come with AIs. For everything in life, as " musician entrepreneur" we have to keep our brain flexible, and ready for everything...
That motivational Hip Hop track would be acceptable by almost all libraries. I'm worried now.
Thinking about this further; I think to begin with AI will be a friend and then become a foe?
Will the publishers/music libraries just end up making good enough generated material , and do direct deals with music supervisors , will music supervisors just have their own AI and generate what they need with little effort, and not need to look elsewhere as much.
I think it might be important to get your work (using AI as it develops) into libraries ,and hopefully used, ASAP.
Digital phones have more or less destroyed traditional photography .who buys a camera and film these days?
On the flip side I do believe human inspiration/skill can always compete with anything software can produce .
Bottom line is lets hope the industry sees the storm coming and makes the right decisions to protect what already exists .
That's one of the main reasons I'm making this change in my focus. I want to get us all prepared for this change so we can navigate these waters thoughtfully (unlike how the Record Labels responded to file sharing networks in the 2000's)
Great presentation! I 100% agree with you! AI opens up lots of new chances and opportunities for those who are open and willing to learn new things. Those who are just always complaining about this new technology will be left behind. We are stepping into a great time for musicians and producers who are just starting in music business, and I am very much looking forward to your upcoming videos!
By the way, the melody this guy is humming reminds me of an Israeli song I know...
Honestly, I'm highly considering now to study and start a career in AI and stop making music in the time being using the old DAW method if that's the case. I am actually a former IT engineer for 19 years so I am not new in the tech world and shifting now rather than later is crucial. My sample libraries aren't going anywhere and will stay in my drive. Who knows! maybe after learning and working in AI, I'll come back to integrate AI with Cubase (steinberg will certainly release an AI API if it's not here already) and write music in less than 2 mins or something. Music is gonna wait but AI isn't gonna wait if I don't catch it early.
I actioned the decision by downloading a complete study roadmap (basics, ML, DL, Python, R , math, statistics, BigData, data science) to start my journey. In fact, your second point is the most scary to me "The DAW method of creating music will soon be optional or slow" which makes me feel obsolete by using the glitchy non-perfect kontakt and Cubase.
What a loss and super waste of musical time! this is depressing for real !
Well what will happen to publishers and music supervisors who have so much composers in there libraries? They will be affected as well. I believe it’s bigger then us composers that it will affect.
And thank you Jesse for your dedication on this.
Yes, everyone will be disrupted. Better to get a bird's eye view of the landscape now 👍
What is your opinion about AI potentially replacing production music libraries? If you would, please do a video on that. Thanks.
This thought has made me slow down on purchases for sure
CERTAINLY going to tackle that issue in many future videos! Stay tuned.
I’m not sure what to think, so I’m gonna go write some music.
I think you are absolutely correct about keeping the latest gear at hand a part of your music making and service based process. So, my question is anyone know if a midi track is created as well so we can score a soundtrack with that same AI generated music? Because I can see a great benefit with "Collaborating" With Ai. Downside is that all music will eventually hit that creativity threshold because lack of human cunning and ingenuity. But Progress, Necessity & Creativity are indeed the mother of invention, or Intervention... LOL
Did MUSICLM rebrand into MusicFX as a part of Google's AI test kitchen?
Thank you for this! I agree, I think AI will be an enormous help for music producers in the engineering part of music production. I am less sure about AIs ability to replace a good composer though. A piece of music can be excellently produced technically, but still not be a very appealing composition or melody. How do you think AI will affect the composition part of music productin, which in my mind is perhaps the most important part. Will AI be able to completely replace good music composers (like in classical music for instance, but really for any genre), or will it rather be a great tool for composers to use to enhance their productivity and creativity, but you would still generally need a human composer in the process to create the most appealing melodies and songs? Would love to get your opinion on that.
My intuition is that AI will be able to replace mediocre/ pieces of production music so we'll need to step up our game by using these tools. More to come from my channel on these topics!
Composers unfortunately could definitely be replaced. What if you told an AI to use the a mix of structures from other classical music (say, the A structure of a Mozart piece with the B section of a Beethoven) while speechifying parameters such as instrumentation, rhythm, tempo etc. You could have 20 people on the planet with a monopoly on composition by just telling their copyrighted AI to do it all for them. If anything, as we have already seen with the 1st versions of these AI's, it will be much easier to replace those who write/compose music vs those who produce/mix/master
TRUTH!!!! Again…TRUTH!
@@joshuanelson6135 Perhaps, but I wonder if an AI really can develop a musical "sense" which in many ways is required when composing. Composing is not a technical exercise you necessarily can train to become a master in. It is the ability to create and hear what works tonally, emotionally, and harmonically in a tune and simply come up with the idea which for some great composers sometimes happens when they dream even. In my opinion, it is much less trainable than the engineering part of music production. AI will have to derive its ability from existing musical compositions, but composing an excellent piece of music is more (but not exclusively) about if you have it in you or not. Not everybody can become great composers, but most can become good engineers given you put the time and effort needed into it. I think AI generally will perform mediocre as music composers but in the end absolutely superb as music production engineers, but I'm open to being wrong here.
It's really an invasive technology and it's not too long before everyone uses this. Not just in technical field but also including creative industries. There are even bands out there using AI image generators like Bluewillow to create their album cover.
It's just pushing it through a GM sound blaster audio card from the '90s, when it shoves it through komplete 15 watch out!
Thanks for sharing your thoughts and insights. The technology is groundbreaking and will definitely change a lot lives or jobs. Generative AIs like Bluewillow is here to stay and will be part of the standards in the future and are now even semi-autonomous. Hoping to see you help people with AI soon!
A tree that cannot bend will crack in the wind. But a tree that’s not rigid will survive. That’s how I view things when it comes to AI coming into this space. All I can say is “If you can’t beat em, join em.”
I'm on the waiting list to try GoogleLM on Ai test kitchen for over a month but no reply :(
I appreciate your attitude and message on this very complex topic tho
idk, i think ironically, this will also make "human made" music go bigger. don't get me wrong, i've been embracing AI since gpt3 was released at the end of last year. it will most definitely disrupt a lot, but from the beginning i thought, and still think that anything niche is safe. AI will not replace live music, concert or DJs. maybe "mainstream" clubs (where djs play pre-recorded sets), or even those weird headphone parties, but anything that is niche should be fine for plenty of time to come. AI will not replace djs that play techno, deep house, dnb, basically anything that is more underground and has a scene.
names bring people to a place, both in terms of business, while also acting as a filter of people with similar tastes to come together. i don't see gpt5 headling a concert and that bringing in people.
most followers of any scene, who actually know the producers/beat makers/musicians/singers they follow and listen to (as opposed to just following the main popular playlists on spotify, and listening to whatever is there), will for sure make sure that new music they discover is also "human made". probably this will start a wave of even some casuals looking up "human made" music. and maybe even willing to pay some $ more for it, via sites like bandcamp. (just like ie. more and more people continue to seek out organic food)
i don't consider people that are ok with listening AI generated music, the people that i'm trying to reach with my personal music anyways, and i think this applies to plenty.
i feel that those that are here mainly for the business side of things have more to worry, because being outworked by AI is definitely a reality. of course unreal engine and unity will both have their AI music generation soon, as well as probably every major network and their subsidiaries, with royalty-free music sites following shortly after. i'm sure hans zimmerman will be fine though lol
And i believe that these complete AI generation tools will overshadow AI plugins supposed to help producers, so even with AI help, the business side is messed up. If production houses can avoid using one extra person, they will
so yeah, my opinion for now is, bad for business, good for musicians/producers personal careers
I agree because ppl love organic
Abba Avatar Show in 2022,
@@alexanderlindner2673 👍
and Hatsune Miku (a vocaloid hologram) selling out concerts throughout the 2010s…
This seems like a good place to reference the "Human Music" meme from _Rick & Morty._
_hmm, I like it!_
Should really help us with creativity and inspiring new ideas and ways to make music. Like anything it’s a tool. The best AI is gonna based on the best of humans!
Hm...I wonder when AI will be able to extract stems from AI generated tracks...Thanks for the videos!
can it spit out the tracks? can it change the mix, change specific things?
I'm sure it will be able to soon.
I'm curious about copyright. The AI has to pull from existing music made by people. Could people get sued if a song sounds like something? What if it contains samples of existing songs?
I hope you're right to be optimistic. I do know one thing: if I were in the business of creating content like videos, games, ads etcetera and I want to save a lot of bucks, I'd go for the AI generated stuff. No reason at all to work with a real composer if AI gets the same results, faster and for less money. In the future, I think composers will only create music _as an art_ again. Sorry to be so grim but that's how I see it at the moment... if you can change my mind, please try 😅
And if that opens up opportunities for us to create income by creating original art to share with the world...is that so bad?
@@SyncMyMusic Sorry, late reply because I was busy creating original music for a film ☺ Yes, that's not bad at all, creating original art! A lot of artists struggle with getting paid though. Although I think people doing sync / library music are more commercially driven and probably succeed better at it.
I think once AI can create great tracks, composers have no place. If I am Netflix I have my own AI and don't need composers and keep that extra money
That's the scary part.
True, but there are also many variables at play. How good/useful is the AI music? How easy/accessible is the interface to make it? Is it easier to use AI search tools to find human-created music? What if there's a hybrid approach where human generated music is selected, but AI can make quick changes/edits to perfectly suit an editors needs.
@@SyncMyMusicThat's kind of what I was thinking. Yes, you can make tiny not so high quality things with AI for like Instagram or something, but for higher quality stuff it will be a while before a machine can do the whole process like we do. So we might be tasked with something like mixing the AI's song or something like that.
And THAT'S the money we'll use to open the coffee shop 😊
@@SyncMyMusiche other thing we'll be asked to do is feed their datasets with new original music. In that regard, we'll still be useful for a while, maybe a somewhat long while.
I agree but we got to think globally. If there is a Neflix director, nobody needs him. Voice-overs? Nope.
Actors? In the next 10 years maybe but after that? Nope. So WHO would collect that "extra money"?
WE ALL are out of game or put differently, we are all in the completely new game. That creeps me out and makes me excited at the same time
It's easy to think about AI from our own 'bubble', but here's a thing. Let's say you're worried that a Music Supervisor will be able in the future to use AI to create music for their show and so won't need musicians.
The people who make the show are also worried that AI will in the future create a whole TV show and so won't need Screenwriters, Music Supervisors etc etc. In other words, while we're worrying about Netflix using AI to replace us, Netflix are worrying about the 24 year old ( That Jesse mentioned) replacing them. What if on a computer we could use AI to create a whole virtual world? It's weird, intriguing and scary at the same time!
It’s just time to evolve 💯
To evolve to what though? We don't know how AI will evolve, so we don't know what the change will be. Right now we're blind.
Smart!
Time to go back to recording more real, acoustic instruments. AI is impressive, but I can still play my double bass better than a computer can. The day this is no longer true, I will consider flipping burgers at McDonald's...though by then that will also be done by AI.
Okay, first a little backround. I'm 68 years old, have been a full-time musician for 50 years. I've seen a lot of new technologies, a lot of disruption and also a lot of people come and go. I can say one thing with absolute certainty. Every time a new technology came along and put musicians out of work, those new technologies ultimately created more jobs and opportunity than existed before. However the opportunities were only available to those who were willing to adapt, grow and change. AI is no different. Music has always been a business where the players had to reinvent themselves every ten years. So again, this is nothing new. Over the course of my career this is what I have always done. As a result I have been fortunate. I've never struggles and have always made a good living from music. As a veteran, I would say to everyone, just relax, go with the flow, and enjoy the ride. It's gonna be bumpy but fun!
Yes, for instance drum machines didn't put drummers out of business, because you might still want a real drummer to perform those parts live, or for their signature ways of playing which can be hard or impossible to program. The big worry I have with this is: somebody with _zero_ music theory and no feel for music will be able to generate high quality music. Why hire a composer to generate music if you can do it yourself by typing a couple of words in a prompt? I think sync and library music will be dead in a decade, and the only way of making money is by making music as an art. AI music will sound great, no doubt, but I will never be impressed by it. A real musician that has mastered his or her instrument and writes music from the heart; now _that's_ impressive.
I think there will be a good side and a negative side to AI disrupting the music production/composing space. On the good side, I do think that it will allow people to be more creative. I can imagine using AI to be the best writing collaborator and session musician I could ever need, being my partner who can help me put together music faster and better. But in the grand scheme of things I do think that it will make the business of music much harder. By making it easier for everyone to produce great music, even without years of experience on a musical instrument, or background in recording, mixing, music production ... it decreases the value of original music overall. I think its going to make it harder for people to make money creating music, but will make it easier for them to create that music. So it has me thinking, ... where CAN I add value as a musician and music creator and coexist with this new AI-driven world? I don't have an answer to that yet.
That's the right question to be asking! And it's ok not to have an answer to that right now.
@@SyncMyMusic I keep thinking about this after seeing your post. In the end, the people who use this music still have the same need, they don't care (and never cared) how you got there, just that you delivered music that provides the emotion they need. But I have to think that AI alone is not going to solve the "specific" and often subjective needs of the client that use this music. I can't see AI (alone) delivering exactly what the client wants. I have one library, for example, that ALWAYS requests tweaks to everything I send them before they accept it. (make the ending bigger, add more low-end eq, make the drums sound more energetic, etc.) AI is not going to get it right the first time either (because music is subjective). A human will need to be in the driver seat to augment the AI with the necessary tweaks and guidance to deliver what the client wants. I think this will be the role that the composer/producer will still play. But, will the client still be willing to pay the composer to play this role, and will there be any impact to the royalty structure if an AI agent is a co-creator on your track? That's where things might get messy, IMHO.
Be careful what you ask for peeps, Tech does NOT go backwards. Additionally, these Generative AI's have "scraped" the internet for it's machine learning, without compensating the musicians/creators it scraped from. Huge legal implications if you submit AI music for Sync etc. Great video as always
Will be addressing those legal concerns in my next video!
@@SyncMyMusic Excellent Jesse, looking forward to that
This video was made in April 2023. Today, October 2024, AI already makes music that sounds totally human-made. If you guys try Suno, that'll blow your effing minds, guaranteed.
@@M.G.Records_it yep, been covering the AI developments in my recent videos.
AI is inevitable. 😮
Jesse, You forgot a big point on the "What is certain" presentation. We don't have to worry about fairness, bitterness, adapting, etc, because PUBLISHERS will be using the technology. Not people like us.
When this tech gets really good, people have to be crazy if they think WE are going to be using it. Publishers, Editing bays and production crews will be using it, totally bypassing guys like us. Call me bitter but it makes no sense to pay royalties when the tech gets good enough. I'm an optimistic person but realistic too.
That may be true and it's a concern of mine as well, but even if that does happen do you not believe other new opportunities to create music will arrive? AI will disrupt EVERYTHING, not just our little Sync ecosystem.
@@SyncMyMusic , Yes. I do believe that AI will disrupt everything. As far as new opportunities? Possibly, but what publishers will use our tracks when they can make their own, with a staff of 3 people?
@@jazzfusion7525 You're thinking of just the Sync industry (which will be disrupted). Think bigger...
@@SyncMyMusic , I'm thinking of everything. Even Taylor Swift (For Example) may not be needed anymore, if songs similar to hers are generated with an image to go go along with it.
Publishers could do it directly without any producer, unless you are the publisher. That's big!
@@jazzfusion7525 I meant think of NEW industries that could be born out of this. All of our traditional ways of consuming and producing music are going to be reinvented, but I still believe humans will want to relate to other humans for the most part. AI is an augmentation tool, not a replacement for human connection.
I'm trying to be optimistic, however, when looking at the way the music industry has operated since the invention of recording equipment (a handful of companies owning a oligopoly over popular music, minus maybe 1% of that total market for people like Russ), I can see a lot of depressing scenarios. What if a company like google creates an AI that completely replaced the need for music writers, producers, mixers, and mastering engineers. What if they trademarked it so that only those who work in Googles music department have access? All of the sudden one of the most powerful companies in the world could use a couple hundred employees to pump out more music than all of the major labels combined! How would one adapt with that?
Not to mention the fact that companies like google (who exist in tech already) have tons of money and would be much more likely to create a super powerful AI as opposed to the optimistic suggestion of some 20 Year old wiping out a chunk of googles service (I wish!)
That's a great concern and certainly a possible scenario - we'll have to figure out how to solve that! Again, I don't have answers to all these questions but that's not what's important. It only matters that I'm keeping my eyes focused on solutions and opportunities.
I'm interested in any AI that I can add lyrics to ,or a basic guitar/ vocal and create a song.
I create 'whole' songs through lyric writing and pay for them to be produced . In fairness this has led to being published and getting some T.V cuts...but it's not the cheap way of doing things!
I also hope it is going to be a “great awesome new chapter in history.” Jesse. There is a reason why Elon Musk and some other original AI creation experts are calling to put brakes on to slow its development though. Music and art is trivial compared to the big threats that AI pose. Social/political manipulation, cyber security, cyber attack, spying, weapon enhancement etc. That’s the kind of thing that could cause horrific wars and blow up our DAW’s for good, and is why I’m not a fan of AI. Is it a friend or foe? It will be both, unfortunately. A friend for nice little things that we can easily live without, but satisfies our human trait of laziness, impatience, or greed, and a foe for truly horrible things that won’t go away. We’re stuck with it unfortunately
Yep so we should all be a productive part of trying to solve these tough issues.
Will AI also affect Royalty Free music as well?
Judging by the fact that big stock photo sites are already filled with midjourney images then definitely yes.
If it's a business on earth in 2023, it's going to be disrupted. I feel RF sites will be affected fairly early on (Pond5 just released a notice today that their creative submitters will be compensated for AI engines studying their works)
@@SyncMyMusic yes it's already in effect. Few hours ago I received money from P5 because they choose a track of mine to feed the machine.
Composers and producers are killing themself selling their dataset to train these ai.. basically they are selling their experience and all the hard work they have be done fo pennies.. great job 😅👍🏻
We're going to talk about this in one of my videos next week - very interesting situation indeed.
Can it express what I, Emanuel, feel about the world?
It sounds like recicled junk, the rests of what is saturated. This will probably be the substance of what is coming next but with a better package.
Most music that comes out today is recycled junk, so I don't see how that's a problem for the music industry.
Danny elfman was a Hummer.
You said the key phrase. "An Individual could disrupt and put a huge company out of business like Google". THE POWERS THAT BE, WILL NEVER LET THAT HAPPEN, THEY WILL DO ANY THING THEY CAN TO KEEP THE MONEY FLOWING!! Its always follow the money man. It will not happen it our lifetime. NO WAY!! It would be suicide and there would be no reason for people to exist. But AI will do some amazing things. It will be interesting to see where it goes. If big companies will lose money, THERE WILL BE LIMITS!!
Every technological revolution shifts power to new hands. You better believe the Googles of the world will do all they can to keep control - I have no doubt about that!
Actually that individual would be bought out by Facebook or Microsoft, and the war would rage on.
Anyway, the kid would likely be using a huge company's processing power to create the disruption in the first place…
AI can IMITATE, but it cannot INNOVATE.
It cannot… yet. I'm not sure it technically counts as "AI" until it can. I don't see how that would even work. I guess they'll just keep throwing more books and more horsepower into the cauldron…
@@crnkmnky the irony of it, our collective knowledge is creating this beast lol
WRONG. If I feed the AI with my 100s signal path of "how a guitar will sounds" AI can mix and match the data to create hybrid and it will outperform humans on the time spent to achieve the result.. now image this with drums, melody and chords and boom you are fucked
@@AftertuneMusic Are you referring to a _theoretical_ algorithm, or something you've actually built? Performance speed of generating "hybrid" timbres and melodies is not relevant. Mixing & matching existing sounds is great, but that is still _imitation._
Can it perform ring modulation and comb filters? How about inverse binomial vivisections, transplanar salchows, and epididymous throupling?
Infinite Monkey Theorem:
th-cam.com/video/RvHMOwi-ks4/w-d-xo.html
Yes not now …… but it time! We will have an AI BETHOVEN !
We will be replaced just like horses by cars. Sure we will be super productive but unneeded.
I hear you, but I very much disagree. I think AI will show us how much we need each other.
Maybe human generated music will become a premium.
An A.I. ( createt by Humans) can not be creativ!! It Is a Maschine, who learned to use the creativity( trough Algorithmen) from Biilions of Data. We createt " Frankenstein"!!
In the the future, for the most people, there Is No need to learn something, just ASK the A.I.!!
In View month, every Body can by producing or creating Art Like the great ones!!
But it Is the A.I. who creates this because of the Data they we're feeded.
This ist real a good Outlook for US human!!
Not gonna lie... my anxiety was going up waiting for the completed AI tracks... :(
I've felt that too so you're not alone. I'm making a video to address that. Will release it next week - stay tuned...
I'm excited about AI. Not just for production music, but project managing, writing, planning, learning new ideas.
Once ai music sounds good enough virtually all commercial music will be created by this, even club music. Live music may survive but that's it. I don't believe there will be opportunity , ai music will be too cheap to ignore. As far as creative empowerment to the masses, the internet has given everyone the ability to learn and create so much but everyone chose to watch skateboarding parrot's and pornography instead , you can lead a horse to water but you can't make it drink.
ai needs data to work. its machine/deep learning. it will never be completely creative. humans will ALWAYS be able to think of things that ai can't and vice versa. for example: ai never would have created dubstep if it hadn't been done A LOT before. It can mix and mash what has been done, but it will not replace human creativity. it WILL be spitting out songs for people that need specific stuff. that will be hard.
we should learn how to use it with our knowledge. we, the musicians, will be the best users at first. we will be able to speak the language, change things, ect...
If everyone can do it there is no small percentage. Why pay you for productivity when we all have it..???
Because those who harness the power of AI will know how to use it to serve others. Most people will feel overwhelmed/confused by it all (as most of us do right now), but I believe this is a time for adventurers to go into this new wilderness and bring some order out of the chaos of it all. I've got a cool video coming up next week that points out a new licensing opportunity for us that's already happening with AI...
@@SyncMyMusic You can’t harness what everyone will have if we are talked about supply and demand. They won’t make those apps to fuse with your DAW to mix or change sounds.
Honest opinion: AI shouldn't quit it's day job. Seems many want to believe in AI capabilities so hard, but it is essentially a fast internet browser which can gather and arrange the collected information for you. It's not what it's cracked up to be imo. What I hear is the midi-synth music that everyone hated back in the 1990s. Back then, that was really the main reason media started to pay big money for being able to use real music in their productions. With AI in this stage, seems we have to relive that horrible midi sound again for a decade or two. If they use this shi* (and I think you're right, they will), I believe media will throw their popularity overboard in no time, and end at rock bottom where music is now. Give the newborn kids real instruments, make them learn how to play, and in two decades the demand will hit the roof, because no-one can stand this crap by then. I think the impact will be that low budget productions will try this (and ruin their stuff), which means the penny business for indie musicians goes away (Hipgnosis and the likes will take over the sync business). It will create a big leap between low budget and elite productions (which will still use real music, but only from top names). Good job putting this video together.
I hear you, that’s where it’s at now.. buuuut Let’s talk again in 3 years and see if you feel the same.
@@boostakid tbh, I don’t believe AI will ever be competitive. Maybe with quantum computers in 3 decades, but even then. Nah
@@MaPa60 lol! even tho though i really really hope you are right. I think you are in heavy denial.
@@MaPa60 Speak for yourself. I love "MIDI music." Canyon•mid, Passport•mid, The Rippingtons, Earthworm Jim… 🎶😻
@@MaPa60 Teach the children to play "real" instruments. I agree 500%! Changes in U.S. municipal budgets (cutting school art programs & community resources) and record label priorities (solo acts with cheap beats) have severely limited public access and understanding of how timeless music is made.
I was watching a channel dedicated to first-hand stories about the production of Michael Jackson's _Thriller_ album. I wrote that young people are hungry to learn how great production and musicianship used to work. Some dude showed up to contradict me. I told him off for his misplaced lecture: I never said good music is dead, that's a different conversation.
I just got paid like a hundred bucks by Pond5 to put a bunch of my songs on some AI learning dataset.
Feels like blood money.
Is that a step in the right or wrong direction, do you feel?
@@SyncMyMusic It feels like feeding music into algorithms instead of selling it to clients directly might be our saving grace. But diversifying our income can't hurt. We still have time.
I have to admit, IA masters my music. And sometimes I use ChatGPT to come up with song titles 🙃
I just got $67 from them. Luckily most of my Pond5 content isn't my best work but still...it's "nice" that they're throwing us a few bucks but kind of annoying nonetheless.
Respectfully and most definitely I disagree. Firstly there is no such thing as Artificial Intelligence. The two words are a clue. Intelligence is a human characteristic - and some animals. A computer program is not human and can never be human. Information can be presented to the user from the stimulus of an input string to access a look up table - or a tagged database of images or text. A computer program has no idea what a tree is. It can show you an image or piece of text (that a human wrote) that was tagged with the text string "tree". That is all it can do. The acronym AI was brilliant move. But so called AI has been around since the 1940s when the first computers decoded German radio messages. Can a computer play chess? The answer is no. It brute force uses generated look up tables of all possible next moves and chooses the one with the highest score. This sort of "intelligence" is easy to beat. Check out the original "Star Trek" episodes. There's lots of plots that demonstrate how humans are more complex and nuanced than a computer could possibly be. And there was "Eliza" circa 1966. It was a program that invited the user to type in a question. The program gave an answer by parsing the question text, and again, using clever look up tables. The program, obviously, had no idea what the user was talking about. Weizenbaum, the author, was shocked that people took it seriously. Some people said Eliza understood them and actually helped. (Top tip: They were helping themselves) 1060s AI folks. Oh, and there was the paperless office, which sank without a trace. Then there was the truly frightening idea that computers would cause the greatest rise in unemployment in 200 years. It didn't. We now employ more people. Music AI is particularly doomed. It promises to take from the human a precious activity that songwriting has comforted and excited people for a 100 years - or more. AI music is junk because it's soulless. It uses look up tables - a tagged database. A fancy new way to Google. It is a plagiarism machine. It has written nothing. It will never write anything. Here's an example - the I Love You Matrix. "I love you, (actually I do love you) - I love you (actually I don't love you) - I don't love you (actually I do love you) - I don't love you (actually I don't love you.)" Feed that into ChatGPT - it wouldn't know what the hell you are talking about as one statement cancels the next. But every person over the age of, say 30, would know exactly what that matrix actually means, it's catastrophic dangers, it self delusions and the moral struggle to be honest. Back to Star Trek.
But that’s not creating
Old school analog producers could make the same argument for sample-based music producers today. It's certainly not as difficult and the learning curve is much shorter.
@@SyncMyMusic I'm in another producer community on here, and they are _still_ making that argument… in response to Content ID (powered by AI) scaring people away from sample libraries.
@@SyncMyMusic yes and no. The Dungeon Family still used live bass and guitar. It just became easier to record in this time. They are talking about cost more than skill. We still had to play the instrument for real and most importantly think. I’m not to big on the what’s fair part that your speaking of. I’m talking about ppl losing their jobs over all.
@@SyncMyMusic these producers can create with this technique ; and those who don´t see the consequences. Is is true, to order some music like this is not creation.
I feel that AI is like a modern digital “plastic” it can be very useful for everyone but without a proper and responsable use it could “contamine” all the digital content. Idk
I’ll worry when they write an algorithm for feel and emotions and pure creativity…until then AI may draw more attention to the more unique creatives out there that the machine overlooks because it’s too “experimental” to transact in an environment where entities are more interested in maintaining the status quo…
At 16 I made 17,000$ in a summer selling beats LOCALLY then TH-cam came I worried about “type beats” because it directly impacted my business but I’m doing just fine…we will be fine! 💯
AI is going to treat us like we would treat a layer of slime on a rock, which we are. We humans can not complete with AI. AI is going to be better than us at everything.