The simple way to inspire your team | David Burkus | TEDxReno

Most of us think an inspiring purpose must be a bold and lofty ambition. And most leaders think that to communicate a purpose that truly inspires, they need a compelling answer to the question “Why do we do what we do?” But it turns out that most people are less inspired by a compelling answer to “Why?” and more motivated by a clear answer to the question “Who is served by the work that we do?” Based on decades of research and notable examples, Burkus reveals that the simplest, yet most potent, way to inspire your team is by helping them find an answer to the question “Who?”
Dr. David Burkus is an organizational psychologist and best-selling author. Recognized as one of the world’s leading business thinkers, his forward-thinking ideas and books are helping leaders and teams do their best work ever. David is the author of five books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, CNN, the BBC, NPR, and more. A former business school professor turned sought-after international speaker, he’s worked with organizations of all sizes and across all industries. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@zaksandler6123]

Love this!

[@AndrewDavisSpeaker]

FANTASTIC! It's not why you do what you do.... it's who you serve.

[@DavidBurkus]

Yes! Well said. Thanks Andrew!

[@joykade7860]

Oh my gosh. This was a powerful one. Great job. Also possibly helped me decide which way to go in my career shift.

[@DavidBurkus]

Thanks so much Joy. So glad you found it useful!

[@billdowpmo_pmcoach]

That was awesome, thank you!

[@BretSimmons]

Great job, David!

[@DavidBurkus]

Thanks Bret!

[@vohoangdangthi1994]

Such a motivative Ted video, thank you for helping me look at myself and find out who is the reason that I work hard every day

[@DavidBurkus]

Thanks so much!

[@PUSHPENDRAKUMAR-iy1yo]

Or0mo

[@carlosprimera5095]

Muy interesante y motivadora la charla. Gracias.

[@DavidBurkus]

Thank YOU for watching!

[@geethahb6046]

Ği

[@ClayHebert]

To inspire your team, focus on WHO they help and WHO they inspire. Make those stories clear and easy for them to understand and repeat. Love it!

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[@DavidBurkus]

Thanks so much Clay!

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[@noeliacardozovelasquez9063]

Muy bueno. Creo que casi nadie se plantea, de esa manera, este tema tan complejo y esto puedo abrir mentes.

[@manojvaghela5727]

Tx

[@walterwhite4235]

What is the 369 method?

[@heyLGO]

Very smart talk about a counterintuitive idea about what gets the best work out of the best teams (and what turns all teams into the best teams).

[@DavidBurkus]

Thanks Laura!

[@mohdkhan3836]

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[@fastinnovation]

It's so interesting how one letter can make a huge difference. Instead of whY, focus on whO. Brilliant how you move the discussion away from an intellectual conversation around purpose to a tangible experience around actual impact.

[@DavidBurkus]

Thanks Stephen!

[@leelamanimani3034]

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[@narayanijaat3759]

🎉

[@olivergodfrey]

Nice

[@DavidBurkus]

Thanks so much!

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Hmm, not sure...

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