Why EasyMorph puts you in the flow state like no other tool

In this video, Neil Hepburn offers an original and practical view of EasyMorph (a visual data preparation tool) by explaining the concept of a "flow" state - a state in which you reach top concentration and remain most productive for hours. Neil compares EasyMorph to other data preparation tools such as PowerQuery and Alteryx, as well as the SQL-like Qlik script, and demonstrates why other tools don't let you benefit from the "flow" state as much as EasyMorph and why therefore you are more productive with EasyMorph than with any other data preparation/ETL tool.
The video was recorded by Neil. We're publishing it "as is" with a few minor video edits.
0:00 Intro: What is a flow state?
5:26 Overview: Raw data walk thru
6:50 EasyMorph demo: Clean data using fuzzy matching
17:32 EasyMorph demo: Derive sequential visit num
23:48 EasyMorph demo: Analyze to test hypothesis
29:24 Power Query vs. EasyMorph
39:42 Qlik vs. EasyMorph
47:00 Alteryx vs. EasyMorph