Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)

Channext 3X’d their MRR in the past year inside the GTM program.
There are two ways to acquire customers for your SaaS business - direct or partnerships and channels. The cool part about partnership marketing strategy for SaaS businesses is that you don’t necessarily have to build a huge marketing and sales team but it can be hard to find and convince the other companies to trust you with their customers. In this Go-To-Market case study, we have Rick of Channext to dig into exactly when and how to use direct, and when and how to leverage partnerships so that you can accelerate the growth of your SaaS business.
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Get connected with Channext's Founder 👇
-- / rickvandenbosch
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Share this video with a friend: • Partnership Marketing ...
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PLAYLISTS TO WATCH NEXT
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4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
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#tkkader #saaspartnershipmarketing #gotomarketstrategycasestudy

Man, perfect 5 min intro and mind blowing interview. Couldn't have been a better format for this video, keep it up Tk!

[@TKKader]

So glad you enjoyed it, man!

[@ayushii5942]

Ive just gotten into this thing and for the first time a YT video is so insightful even for the beginners. Thank you sm!!!!!

[@TKKader]

Glad it was helpful!

[@slycer10]

Just when I start looking into something...TK drops a video!! Channext looks interesting. Thanks again!! 🙂👍

[@TKKader]

So great to hear that!🙏🏼

[@Hosamo7]

Please explain the shorts you're using, im still at minute 1 and I have to quit and google ICP.

[@TKKader]

I've got a whole playlist on GTM Fundamentals, I'd start there so you know the basics.

[@wavygoods877]

You should make a video on the tax benefits of being a saas partner. I have 7 years of cybersecurity experience and want this as a side hustle

[@petergreco7831]

Another great video TK.

[@TKKader]

🙏🏼

[@WeAreOneDerLand]

I learned so much from you! lovin the info!

[@TKKader]

Glad you’re getting value!

[@WeAreOneDerLand]

@@TKKader absolutely!🙂

[@MarkAlex]

Hey TK, can you share list of all SaaS marketplaces and websites similar to G2 and Capterra.. thanks 🙏

[@TKKader]

Google it?

[@saylishardul1610]

I want to be part of your Go-to-market coaching program. Guide me for it.

[@TKKader]

Details are here: getunstoppable.com

[@WisdomMindset868]

I cannot agree to this strategy. As a channel business consultant I wouldn’t recommend to leave the responsibility to the channel to do the marketing of my product, there is no guarantee they would do it effectively but also partners tend to expect to receive the material as part of the enabling program in order to help them market the product easily. Resellers would simply not do this heavy task. We have to let them do what they do best which is selling to their customers.

[@akshatabhosale818]

Hey please try to keep intros short. The videos are too long

[@TKKader]

Thank you for your feedback.

[@purenordicwater]

Good topic @delionnicon