How This 150 sqft Cafe Does Over 50 Crores in Revenue | The Rameshwaram Cafe | Case Study | Hindi
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In this video, we have discussed the case study and the success secrets of the famous Rameshwaram Cafe, Bangalore in India. This small 150 sqft cafe does over 50 crores in annual revenue and serves over 7500 customers a day.
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How This 150 sqft Cafe Does Over 50 Crores in Revenue | The Rameshwaram Cafe | Case Study | Hindi
About me:
I am Siddhant Patil from Mumbai. I have completed my Master's in Innovation Management and Entrepreneurship from one of the best universities in the world, The University of Manchester (UK). I am myself a young entrepreneur and I am aware of the problems faced by young Indian entrepreneurs due to lack of entrepreneurial education in our country. I plan to help all those young, budding people in India who have a dream of creating a large company and making a huge impact on society.
What people will feel weird is waiting for 40minutes. But I say as a Bangalorian its common for us, people jell with each other during the wait. Locals will give you so much information about things, they become friends for life. At the end when our turn comes it's a joy to savour the food. Please never hesitate to wait at good restaurant in Bangalore. 🙂
True. Very well said 😊
@@StartUpwithSidbro not only rameshwaram cafe there are lots of pubs and cafe like hallimane restaurant, Raj dum biryani hoskote etc... Earn more than 6lakhs per day 😅
Yes bro agreed 👍
4th store in Rajajinagar also opened and Rameshwaram cafe is now available in Swiggy
Really very nicely explained. After watching many videos i got to the point answer.
7,500 . How. How. How. It's. Very Nice to hear. First time. Trusted 💯/💯🙌. Marks.
Good work by the hard working individuals
As of Today , new branch aces layout, Rajajinagar
Excellent presentation and insight😊
Thank you sir. I am glad you liked the video. Do subscribe and share ! 😊👍
I think this cafe is not a restaurant, it has represented itself as a brand in first place, people or addicted to this, food and everything else are just commodities.
Please give more videos like this for further interesting stories. Mind blowing serires thanks for the same.
Yes more case studies coming up. Thank you. 😊👍
Very Inspiring success story
Good job👍🎉
Bro Very Well Explained But I think Fresh Indian Food doesn't fit in the qsr category But I want to see Indian brand challenging mighty American brands
Thanks bro for watching. I think QSR is quick service restaurant so it can be anything that could be served quick. But you are right cooking fresh food takes time sometimes.
I love Wow Momo as a brand. A true Indian QSR that can go global. 😊
Good South Indian good. We stay near by this restaurant and we visit this place very often. Tasty and quality is also good. We recommend this restaurant to others
Thanks for sharing your experience 😊👍
Excellent Case Study
Thank you 😊👍
Unbelievable income very nice breakfast items good quality looking so yummy...very interesting motivational video...The Great Entrepreneur....They are choosing best platform...
Thank you 😊👍
Excellent business analysis
Thank you for watching 😊👍
Please SUBSCRIBE 😀👍
Nice case studies…
Thanks. I am glad you found it useful 👍
"You can create or build big businesses when you can create FOMO or envy from people"
They spend heavily on marketing, not directly but by calling micro influencers from insta or even youtube by paying min 10-20k per influencer.
They fill the full insta feed with the food vloggers, so when you see that brand everywhere, FOMO is created where we come out and try.
Heavily investing in marketing indirectly to create engagement on social media.
When it comes to food, not so good when it comes to Tea or Coffee, as I am from Bengaluru I have tasted even better tea or coffee in Bengaluru in cheaper price.
Dose is fully drenched in ghee, no one will come to know is it ghee in dose or dose in ghee.
PURELY Overrated.
If this is the case then probably this success will gradually die out I guess. Hey Karthik, thanks for sharing this man.😊👍
Oily dosa is common in good place in Bangalore. People eat the dosa and first clean oil/ghee with tissue paper and then wash with soap in the wash basin. It's ever been this way of dosas. Not to worry. 🙂
Right 🎉🎉🎉 info i m also chef from Germany
Thanks for commenting. Do subscribe for more such content ! 😊👍
Nice information
Thank you 😊
Bro you worth millions of subscribers❤
Thank you Umesh bro. This means a lot ! 😊 Do subscribe and also share with your friends! ❤️👍
Ty bro
Thanks bro ..u help me
Thank you bro. I am happy u like it ! 😊👍
Ek millet cafe bhubaneswar main open karneka aim hai ..
Great
Bhai kis sheher se ho.
Delhi aur Mumbai se jyada cosmopolitan Bangalore ho gaya hai and this cosmopolitan people are mostly young people .
Authentic South Indian food is huge area. Open dosa aur podi idly nahi.
Yeh place Davanagere ke thatte idly aur benne dosa se jyada inspired hai . Bangalore is full of places which are overhyped and crowded . One of them is this.
Tried few places over weekend and realise kiya pay karke itni mehnat karke kaun khaye . Wait for 40-45 min , hunt for a place to seat aur fir jab muh mein khane ka nivala jaye you are exhausted. Isse better hai kahin chale joo jo Sam’s cheez equally ya usse better bhi ho sakti hai aur theek thak crowd ho ki aapko aaram se jagah mil jaye.
Totally agreed. Main mumbai se hu lekin I do visit Bangalore every few months for work purposes.
Secret of success for Rameshwaram Cafe - "Loads of Ghee"
Only hype, high price. There are so many very good resturents better than ramashwaram with nice taste with affordable price.local's never go because they know the reality.
then there strenght is marketing ,, can you make any video
about their marketing strategy
So does McDonalds, Domino's etc
True, agree!! Too too much ghee in dosas with 3X prices.
Yes, people who are eating pizzas, giving 300 to 400 per pizza think giving 120 to dosa and ricebath is economical.
Locals don’t go? Have you been there?
The owners' inspiration is sir Dr APJ Kalam's principle,but hypocrisy is they have encroaching on footpath by putting podium.
Sir kisi bhi business ya startup ke liye Market research pe details video banaye
3-4 videos banaye hain maine Market research , customer research pe. Mere channel pe jaake market research search karo aapko mil jayenge. All the best 😊👍
How to get chefs
Brother Udupi restaurant was a success but now not going well
Rameswaram ka start setup kitna hai
❤ from Bangalore
😊❤👍
Bhai Madhuram sandwich ke Upper ek video banaiye
Ye Kidhar hai bhai ? Thoda details share karo. Research kar ke zaroor video banayenge 😊
Good food
Is the possibily to open this café as franchise ?
You need to contact the owners for this. I am not aware whether they are giving out franchises or not.
can such an exclusive, South Indian restaurant be, asgrand successful, in areas beyond South, like,North, West,east & Central India Also pls advice
It can be but it’s very difficult. Few chains have done it like Saravana Bhavan, A2B but there not many other brands who have been able to expand pan India or even globally.
Most of South Indian food brands go to Malaysia or Middle East if they want to expand as there are lot of South Indians there.
No exclusive cuisine restaurant can scale like a general fast food QSR as tastes and preferences change with regions.
Sir open in Pune I’m interested
Sirji how can I contact with you to open my Cafe in kolkata?
What help do you need Shekhar ? You can reach out on my Instagram channel or you can send me an email as well
Me too like to start this kind of place.
मै कभी खाने के लिए लाइन मे नही लगा। २ या ५ मिनट की बात अलग है।
I have been offered to rent my place for this outlet. I guess I am going to start this restaurant in my town. I am a foodie and love to host good food for my town guys.
Hi sir are from banglore??
We will see them in shark tank season 3
Self service, no tables, no waiters, no table cleaning boys, no water serving guys..all cost reductions, but imp is daily sell..Quality of raw material, competative cost, varieties with innovations for large or high cost less customers to make money...4 rupaye ki roti bhi udupi hotel me 19/- ko milti hai...that doesnt mean great business...its over priced business
Sir QSR’s are mostly self service to maintain the speed of business. Also it’s going to be priced more because they themselves say that it’s a “Premium chain of South Indian QSR”.
@@StartUpwithSid premiumness either should reflect through ambience of eating place or premium raw material. In context to no sitting, no staff require to serve, irrespective premium grains use, with bulk buying, buying cost will be always low ..price looks overcharged...its good for minds who feel - high cost means good.
Your definition of premium in terms of ambience works for fine dining restaurants not for QSR. Which QSR has water serving guys ? Waiters ?
Also I don’t think u have personally been there. So u don’t actually understand the definition of premium in terms of the ingredients and raw materials they use for cooking.
You are right this is a high profit margin business but what u are saying doesn’t make sense.
You can complain about taste that is ok but high or low price doesn’t concern you, it’s their business . Also high price is subjective, it’s relative to your income. Either you choose to eat or not. As simple as that .
@@StartUpwithSid its their business -- their business they are not keeping in home but they are taking at market, so market, as a consumer has every right to comment , like, dislike or express feeling as overcharged.. Any investor will also comment, if you take business in his/ her front.
Do you expect all should give 100% appreciation? Why? Opinions, feedbacks are individual right to express if lproduct or service experience or information is lked/ disliked. Thats point from where business always looks to build new strategy for more acceptances. These are learning tools and not to get looked with ego.
Best luck
I guess until you build something bigger and better than them it’s better to just appreciate. I appreciate you taking out time to share your feedback. Your perspective is skewed from a subjective customer POV probably because you don’t have an insight on what it takes to run a business like that.
But nonetheless thanks for sharing what you felt 👍
Ok
Bhai 150sqft nai 1500sqft
what is the price of ghee pudi idli
Right
Normal food and no crowd management
दत्त स्नॅक्स मुंबई पुणे एक्सप्रेस वे और बाकी जगहपे जो चलता है, उसका भी यही प्रिंसिपल पे बिज़नेस जोर-शोर से चलता है।
मि. आर सी काले, उन्होने इसे बनाया और बड़ी ऊंचाई पे पहुंचाया। और अभी उनके बच्चे उसे नयी ऊंचाई पे लेके जा रहे है।
Ji ji definitely. Mujhe pata hain Datta snacks. It’s also always crowded. They must be doing very good revenue. 😊👍
Bhai 99 variety dosa is love ❤ , you most try
Where can i get
Any where in Bangalore, but near marathali multiplex you can get
Thanks for suggesting. Will surely try ! 😊👍
Hype for sure to justify the costing. Why should I stand in a queue for close an hour to eat authentic South Indian Food. Across Bangalore , Chennai and Hyderabad, we have dozens of excellent restaurants serving good south cuisine. And if you want to dine in good ambience, many upmarket restaurants are open to you across India. No sensible person will expose self to the endless queues for hours unless the food is charity or occasion-specific. The research team should have applied itself to the financials of the restaurant brand for a decade. Wish them well. Incomprehensible.
Yeh you tuber mc hai. Will fail for sure. MC
Rameshwaram cafe is on Swiggy.
More cost
Its 90% Marketing and 10% substance. Only Narrative.
Most of the brands out there are built like that. It’s not always the best product that u buy but the one that conveys the product in the best possible way.
Parachute might not be the best coconut oil but the branding and marketing is in a way to make u believe that it’s the best.
Main purpose of the companies is to build trust and create a story that attracts customers.
All restaurants will be shortly closed , such a competition 😅
True food industry is fiercely competitive
Comments of alphs "p" 100% true.
Hii sir. 20yr old from Karnataka im leaving in Karnataka 4th biggest city . I have 20lack rs money. I have lot of passion in business.should i start a cafe like rameshwram cafe. In our city. Here dosa idli are ok. If we make good taste and less price.i have a big network likeTwo big collages. I know about marketing strategy. Should I invest on it ?
Karnataka’s 4th biggest city
Food business is an evergreen one but very competitive and operation intensive. Looking at Rameshwaram cafe and getting motivated probably is not a great idea because it’s just 1 in 10,000 that do so well.
You are very young and so I would recommend u to probably work in hotel industry or QSR and gain some experience first.
In the end it’s your personal decision. All the best 😊👍
This is 150 squre ft.....?
40 minute waiting time is operational excellence lol
If you were to serve 7500 customers daily how much more optimised you would be sir ? Imagine 3-4 customers coming in every minute.
This business is not as easy as it looks. Just think and analyse for a while u would get your answer .😊👍
@StartUpwithSid if a business is scaling to that level one need to increase the kitchen size and manpower plus 3rd party deliveries with dedicated order handovering place which drastically reduce the amount of crowd ,for a good customer experience 40 min time is a hell a lot,what sence to call it qsr then rename it as SSR(slow service reasaurent) if they are really so good they are loosing a hell lot of customers as everytime somebody can't waste 40 min in waiting
U have a point and that’s the reason they have now expanded to 4 outlets in Bangalore to distribute the crowd. Also if u see the original store in Indiranagar there’s no space for expansion.
They deliberately didn’t delivery using 3rd party platforms online because they wanted to build their customer loyalty that way. Now they have started doing that as well.
They started just 2 years ago. They have grown so quickly that it takes time to optimise as well. However for a 150sqft kitchen they are very well optimised to manage 7500 customers a day.
Optimise while scaling is very easier said than done.
Can I get franchise
You need to contact them for this
It's not Dosa it is called dose or dosey.
Raama.. Raama..
Sakkat blade..
One tatte idly and one dose
Rs.155/-
🙄😞😔
Next to Vivekananda College
Every thing is fine. But lately the quality is going down 😢
Thanks for sharing your experience 😊👍
The amount of ghee they put now is a lot lesser. this phenomenon you have observed is typical of so many new chains that seem to be perennially succumbing to the slippery slope of cost optimisation.
The people who are saying costly , bhai log ap pizza burger he khau ....
Yes actually it’s cheaper than pizza burgers and much healthier option as well. Totally agree with your thought !👍
How do you read script brother?
What do you mean brother ? I didn’t understand what u meant by that .
Script yaad krte ho ya. Teleprompter use krte ho?
@@MrYatish123 oh accha that way. Nahi bhai itna kahan yaad rehne vala hain. I keep my laptop in front of me to see the pointers .
@@StartUpwithSid thanks bro for telling me your way.... Hope u grow at the highest. God bless u.
Thanks for supporting brother.
Our bro furnished in alph. "R" is pRtly TRUE
Of course coffee is very.very.good
Very costly.....
No Single Cafe can serve 7500.
If every order is of 5000 then also revenue will not cross 4crore.
Fake hype by all youtubers.
Bro it’s a QSR. Serving 7500 customers is totally possible. I agree most of them can’t do this but that’s the operational excellence of this cafe. I have no benefit by promoting this cafe but it’s a true story. 👍
Too much hype is given. It is a normal restaurant and I didn't like the taste.
100 percent correct 👌
art of explanation nothing more
Yes
Temporary success. Due to high rate, does not live long.
Let’s hope for the best. Probably they can improve and reiterate by getting customer feedback. 😊👍
Too costly,once in a while is good,not on a regular basis .
Yes many people commented that it’s too costly. Thanks for sharing your experience 😊👍
Regular visit will put a big hole in your pocket
Very high price for this self service hotel. TH-camr & social media done crowd for this. Nothing taste . Jana maralo jatre marolo aste. Foot bath canteen have more taste in B'lore
High Price no taste Small Masale Dose ₹120 Poori 2 piece ₹75 in self service hotel no taste What hei telling is lie
What’s the reason for all this crowd ? I have never been there so you can tell us that why do so many people come there to eat ?
@@StartUpwithSid Taste 8/10, Price 6/10( 1 dosa= 120₹, pure ghee), Experience 9/10.
People certainly do not go there to eat great food,they go there to be there, experience something
Huge footfall is because of word of mouth, Euphoria..taste is good too..
Thanks for sharing 👍
Bro.. I have seen great crowd here and shocked.. well could not visit once I visit I will tell the truth ..
@@ahondualochane5806 sure bro. do share your experience.👍
why do use the word right so much???? are you asking us or whom or you are not sure?
Haha. Trying to reduce that bro. Just a habit. Thanks for watching 😅👍
TOO EXPENSIVE ... Average taste ... unwanted gimics to rise price ... simple idly dose made complicated ...it caters only upper class people ...
It was good but now its not. Too costly and degraded product.
Bhai 150 sq ft kuch km nhi ho gya
Same test another day it's impossible
Taste is not good compare to other old eateries. Only hype. High bill for no salt no taste items.
Heading to be corrected, know the area first, must be more than 1500sq.ft not 150
I guess you haven't watched the video, sir. I have mentioned that 150 sqft is the size of the kitchen at the Indiranagar outlet. I know the total size of outlet is much bigger.
Even start ups with robust funding does not achieve this.
only good restaurant in youtube in reality's not as good as compared the charges. There r very good EATOUT in blore. we had very bad experience in RESHWAR CAFE JP NAGAR.
It doesn't look 150 sqft. Don't misguide.
This ISN'T 150 Sq. Ft....
It's much more...
Come on....
Don't misguide...
No doubt it's doing great business.... but it isn't 150 sq.ft.
It’s 150sqft of kitchen. The fact that it serves 7500 customer per day from that small kitchen is amazing.
I know the total size of outlet is much more. 😊👍
Cafe is promoting BP , High cholestrol cases by promoting Ghee Dosas . Please stop pouring too much Ghee focus on Health not taste .
High price, no sitting service and taste is average
Very hopeless and unworthy and tasteless,costly food. Don't go anyone.
Mtr baap he..Rameshwaram ka😊
100% agreed 👍
Pl.tell your sucess in telugu. It helps Telugu people when they visit Bangalore.Your language not understanding.
I am a Maharashtrian. I don't speak Telugu. I make videos in Hindi and English because they have a higher reach. I am sorry if u don't understand my language.
Its a pure hype.. we get more better taste than this one
I think they will fool people
Rameshwaram s not a good they are just doing paid blogs or publicity blog,, the best hotel n Bangalore iyengars inn in bull temple road, Brahmins coffe bar, dwaraka hotel n NR colony, new modern hotel n jc road,
I had the same theory but then I looked up the YT videos for their keywords and the total views of all these videos don't seem to justify the crowds they get on a daily basis. I agree that that is based on a complete assumption of the conversion rates I could imagine. 😀
Get ur facts right, it's not 150 sq ft, and it's impossible to make 15 lacs per day in a fast food cafe, hope u hv seen the place
150sqft is the size of kitchen my friend even I know that the store is much bigger than that. And yes it serves 7500 customers a day so if it has to do 15 lakhs of sales the AOV needs to be approx 200 rs which is definitely possible.
The fact that it’s operating process is extraordinary is the reason it’s famous. Maybe it’s beyond your imagination. Thanks for watching 👍
Please clarify that it is a 150 sq foot kitchen ,NOT cafe .
Promoting it as just 150sq feet cafe doing 4crores a month, many budding entrepreneurs may get mislead and make losses if they get inspired and try to replicate the business model
@@mentalist9167 I have clarified that in the video. Anyone who wants to understand the business of Rameshwaram will watch the video and get to know the truth. If people get misled just by watching the thumbnail and not by watching the video, I guess then they aren’t really interested in learning more about business. 😊👍
PS: Dr ABDUL KALAM ZINDABAD 🎉
dont lie ,fools believe this 😂😢😅
Quality
Price
Service....top notch
The costumer experience is too good of this shop
Thanks for sharing Pratik 😀👍
Scam!! Waste of money
150 sqft😂
TOTALLY, totally overrated...., customer unfriendly, every outlet creates a big traffic problem, chaos, most customers come a big EGO, traffic violations, may be good for the young and fit