the video points out the obvious, but i guess some anti's are too stupid, and need the obvious pointed out... I bet the video just went over the anti's head also... I mean let's be real, They support MHJ, who called NWJNs talentless brats, that are pigs who can't even lose a few pounds... yea... sad...
to me, newjeans always gave me this cool kids vibe who always hang out with themselves only and each of them have unique personalities, while illit feels like the girly group who are nice to everyone and love pretty things, pretty clothes, pretty accessories and stuff. they gave me japanese school girls vibe idk why and newjeans are more to the cooler side, it is like if they are from same school they won't sit with each other because they are different in many small aspects. but if you don't watch illit that often you may find resemblances because they are five girls in the same age range, its like how you see how female students resembled each other in some ways but if you look deeper they are totally different. i bet if newjeans came after illit, no one will say nj is copying illit because they are different.
Illit literally had that coquette and whimsical fashion style going on in magnetic when they had their debut show so I was surprised about the surreal discussion online and the comparisons 😅
Well done, standing ovation. I hope bunnies watch this and try to appreciate Illit. We all hope that NJ survives and thrives. And p.s. pls get a job.. lol..
I am both too and the closest Illit is to Y2K is Lucky Girl Syndrome, but their video, if you look closely it has heavy dream-like concept (all that random things that happen to them, cellphones, modern cars, etc). I love their concept and I think people think they look alike because they are 5 members lol
Ok sound was always different They remind of fifty fifty But people were comparing their photos it really look like With same camera angel And minju and Daniel bicycle scene in super shy and luck girl Also some newjeans popular dance moves But I feel these to things are not enough But their are so many things come like demo plan to grow group promotion and other things Which everyone is saying they still newjeans blueprint I don't know I am not favor of anyone but want to know what is really happening in company We cannot say anything on the based of sound
I think people felt a familiarity when they first saw Illit because there’re 5 members around the same age groups of NJ members and both the groups had long black hair which is an iconic feature of almost all Asian girls 😅
To add to that, both NewJeans and ILLIT film many of their TikTok videos where the famous HYBE walls/building can be seen in the background. I think this adds to the confusion for people because the majority of the groups at HYBE who film TikToks there are boy groups. LE SSERAFIM rarely films TikTok videos where the iconic gray walls of HYBE are visible. So, people's initial thought would likely be "NewJeans?" especially when they see five girls with black hair. Locals or casual listeners who occasionally come across content from them would barely recognize their faces, which also adds to the confusion.
Hi sorry for bad English but wasn’t be:lift exposed for trying to recreate a newjeans even asking ador to send their blueprint ( I don’t mean to argue and if anything sounds wrong then sorry it’s my translator!
@Kassiesupremacy of course I’m aware of that but I’m only making emphasis on their different aesthetics that people can’t seem to differentiate at the same time
@@Kassiesupremacy the blueprint was supposedly requested in August by the Illit team, but the final concept of Illit was finalised in July, a month prior and released within the company. I don't know if the blueprint request even happened, but if it did, then I still struggle to see the similarities. Perhaps they asked for it to ensure that the two groups were not similar? I just found out that the plagiarism is being taken to court. Be:Lift and the choreography woman for Illit is suing MHJ in two separate cases against her and MHJ is apparently dragging her heels a lot by not accepting the court papers which is suspicious as she must have proof and be confident if she's dragging it to the media.
@@OrangeKittyMeowMeowgirl yall are delusional they had an entirely different concept then swapped to one that was close to newjeans the similarities are so clear between the groups as well
Succint, i wish your video was seen by more people, its clear and simple why they have different aesthetics but you put into words and a few images what a whole group of netizens do not seem to grasp or want to understand. Just because a group of youthfull girls have a "pure" image does not put them in the same aesthetic or concept. Love the video. Hope you can make more aesthetic and concept analysis in the future.
That’s what I said as well, magnetic’s stage shows showed it pretty well too, Illit seem to lean into the dreamcore Japanese magical girl vibe (even their makeup and styling fit that more) When I see them I lowkey think of pretty cure with all the choreo/hand movements seeming like a magical girl transformation sequence
@@FrutigerBaeAero they don’t own long black straight hair, thousands of people have them including me, plus Illit died their hair, no theyre not similar
@@cameronpavez9135he’s not in charge of dance moves and Newjeans wasn’t the first to do the dance move, didn’t create it so they don’t own it. Let it go.
@citrasiwis777 and why the hell should I let go? Are you saying I should just let the fact that illit wasn't copping newjeans? Cause like when we all saw illit, at first we thought it as newjeans comeback.
I could see that, there were rumors that part of txt’s early creative team did move on to belift so that might possibly be a reason. But also, it makes sense, HYBE saw that txt was doing pretty well in their whimsy and fairytail retelling lore/concepts and probably wanted to see the concept done in a gg
This was all started by one person who needed a distraction while trying to bring a company down. It worked as planned. Netizens ran with it and made it a war between groups. You did a great job of pointing out the differences between their aesthetics. 👏👏👏
istg idk how yall can say Y2K is present in ILLIT's works.. the closest thing to Y2K in ILLIT is probably Lucky Girl Syndrome, but then again its own name is literally a subliminal. Im repeating ILLIT has done dreamcore, magical vibe, subliminal(lucky girl syndrome) manifestation and wisdom tooth concepts. Meanwhile NewJeans has done Y2K, nostalgia, girl next door types
It’s so clear to me that NewJeans has a tomboyish vibe while Illit has a very girly and cute concept. you can see a huge difference just by looking at any photoshoot
NewJeans and ILLIT are so different. When magnetic first came out and people were comparing them NewJeans i was confused. Magnetic is closer conceptually to 2015 innocent girl group concepts than to NewJeans. Even their sound is so different I just don’t see the similarities. But as always, when you seek hard enough you will find something and the haters will always seek even the smallest similarities and present it as copying. And for last: neither of them are that original, both of them are inspired by things that were here before them. But that is art, take the old and make it new then make it your own.
Plus illit has a webtoon called summer moon that tell their storyline. Hybe artists under pledis entertainment, koz entertainment and ador dont have webtoon. Only bighit, source music, be lift lab and hybe labels japan have webtoon
@LiitoTuotanto illit dreamy, surreal, neon story line around tennis in tick tack reminds me of the dreamy, surreal, colorful story line around ping pong by Orange Caramel in Lipstick. I'm a dreamy kind of person, which is why I think I love illit. I like NJ too but more like they are on my Playlist along with other music. I'm not as invested. I consume everything around illit. I love creative out there artistic MVs. For example, I also love Ascendio
When illit debuted i watched magnetic & didnt see any newjeans vibes at all. It just felt like a youthful dreamy-like girl group. If kpop fan culture wasnt so toxic this wouldn't have happened in the 1st place. Hopefully illit is ok after all this hate.
If ILLIT had debuted as 6 members as they were intended to, they would be closer to Gfriend asthetically than NewJeans. I believe that's why - ALLEGEDLY - Youngseo's debut was sabotaged and she had to leave the group early. People couldn't see past 5 girls with long dark hair singing in soft voices in school uniforms, and thought they were a NewJeans copy. MHJ avoided that plagiarism lawsuit for 3 months for a reason. Every accusation that Be:lift uses Illit as a shield for their "crime" is a projection of her wrongdoings. Even the supposed "evidence" that was brought forth by the whistleblower was a use of the same types of formatting, not the 1 to 1 copy fans made it out to be on social media! I hope if there's genuine plagiarism by Be:lift, then they're brought to justice. But if there's not, I hope she and anyone who's defamed Illit gets their just desserts for defaming these girls so early in their career!
If Belift plagiarised New Jeans, then why didn't Min Hee jin sue them? Why is Belift suing Min Hee Jin if they're guilty? Why do Min Hee jin and New Jeans want to stay in Hybe despite it being a horrible place for them?
@@florence97021st. Because MHJ doesnt actually have proof, and she's too broke to file a lawsuit. 2nd. That just meant they're not actually guilty. 3rd. NJ are entitled greedy brats that was promised fame and fortune by MHJ. Even before all this controversy, nj has exclusive perks for them like having an office floor above bts (in a country where hierarchy is given importance), they also have a beauty room exclusive to them that no other senior group has. And now they want more. No one ruined their careers but themselves.
plagiarism is a very strong word to throw around just like that... and i know mhj isn't one to talk abt plagiarism when she literally plagiarized many songs and jeans from mexico + speed ...
@@florence9702 She never sued Be:lift because her accusations about Illit "plagiarizing" NewJeans was always a distraction and cover for her own wrongdoings and accusations by Hybe of her trying to steal Ador through illegal means. It's literally highlighted in her Project 1945 plan and has happened very closely to what she's laid out so far. The only problem is she probably isn't going to get out of these lawsuits, NewJeans will definitely have to end up paying the penalty fee to terminate their contracts with Hybe and Ador, and I don't think she will be able to work with NewJeans in a new agency likely due to a non-compete.
The fact this is a video that needs to be made when it’s just common logic to see that they aren’t the same aesthetic 😭 I will also add to that Newjeans also very 90score too (a sublabel in y2k). They reference 90s styles as well
honestly nobody outside of tiktok thinks illit is copying newjeans, it's only chronically online stans 😭 and this was beautifully explained, hopefully those type of stans see this and take a moment to think
Well done! The only similarity I see is they have 5 talented girls in each group. That's it, people! And Illit was originally a 6-member group. But so many toxic "Fans" trying to hurt innocent girls pursuing their dreams.
Thank you for making this video! Never crossed my mind that there was any similarity between these 2 groups. Illit was clearly being targeted & accused of plagiarism, it's a really shameful & dirty media play against Illit.
Newjeans fans are on their high horse. Anybody who debuted with cute concepts is copying Newjeans now. Newjeans gives out a Y2K vibe and Illit gives out an anime vibe. They are so different but newjeans fans couldn't see that because they worry about illit replacing newjeans.
I’ve always seen illit as more cutesy, magical, and retro anime/gaming inspired. The 8-bit sounds in their music, the superpowers in their MVs, the fluffy dresses. I wonder if they debuted with different colored hair, how different this situation would be. 😕
Thank you for this video. I love watching kpop content centred on discussing creative direction and aesthetics so this was very interesting to watch. And you've probably had the best take on this situation. My general thoughts are that although certain aspects of different groups' creative direction may intersect in visuals or soundscape, that doesn't necessarily mean that they're a copy of each other. For example, when listening to SM groups I sometimes have thoughts like 'Oh, I could definetly see x group from the same label singing this song instead'. I think people made this similar assumption about Illit and New Jeans due to aspects like the use of soft, dream-like vocals in both of their music. Although my example is slightly different due to copying accusations being between different sub-labels under the same parent company, I still think my point stands. The two groups are deffo different.
Exactly. New Jeans feel like they live next door while Illit feels like they came out of a story book/like they're faires. Dont get me wrong, New Jean dipped into that fantasy aesthetic once with Asap but then they never came back to it, so its crazy to think people actually think they're similar. Also, all hybe groups di share a theme but make themselves different with the core concept. They are all aspirational but Lesserafim are the /rebellious girls/cool older sister figure, Katseye are popular, trendy upperclassmen, New Jeans are the girls next door/best friend, Illit are the adorable little sisters/girls who came from your favourite storybook. They all rely on familiarity but they are still different.
Im not a fan of either group but i could tell that they were nothing alike from the very beginning when mhj started this whole mess saying hybe/illit plagiarized nj
@@ebreshea1337 I am a teacher and we use circles all the time in reports and to analyze and organize information. No one owns the idea of circles in reports
THANK YOU, Finally someone with eyes😭😭 all the people I’ve heard talk about this don’t seem to understand aesthetics, design or style at all. I’ll it has a concept that reminds me of magical girls, mainly the super real me album. Very ethereal and dreamy with coquettish styling. Cherish was magical too but in more of a dreamcore way. Magnetic was also partly dreamcore but it didn’t have as much of that odd vibe like cherish has. Although it still did have some themes of luminal spaces and surreal stuff like that. The girls walking through empty rooms, corridors and hallways that just feel unreal, and wearing dresses that look ethereal, but paired with the background makes them look ghostly. But yet It was like the opposite of a nightmare, more like a soft dream that you wish you could go back to once you wake up. Meanwhile Cherish went a little closer to dreamcore, not really super creepy but it definitely incorporated those themes of oddity and luminal spaces. That along with the lighting gives it kind of like a fever dream vibe. It’s like a dream that feels like reality, but as you look around you notice that everything seems a little off. The empty bathroom and the pink room they were in when they were all wearing white (I don’t know how else to describe it) both looked just like luminal spaces, backroom vibes. The parts where they’re outside as well, they literally look like some dreamcore wallpapers I’ve seen. But I’d summarize their concept as ethereal, dreamlike, coquette, whimsical with a hint of luminal spaces. I kinda hope they lean in a bit more to the creepy parts of dreamcore. The aesthetics, colors, lighting and styling is perfect, all it needs is just a little more of that creepy surreal vibe I think. Shadowy figures, eyes on the wall, empty backrooms, creaky old houses and portals. A little bit more of that and they’d be pretty much textbook dreamcore.
LOUDER!!! ISTG... I get so frustrated defending ILLIT also being a die hard bunny myself, ILLIT and NewJeans do NOT have the same aesthetics! You can see it on their concept vids, NewJeans aims for a more Y2K, youthful concept, while ILLIT has dreamcore elements, wisdom teeth concept, and a more manifestation concept, which is supported by their group name I WILL IT to speak things in existance.
@cameronpavez9135 uhm okay in what way is magnetic similar to any of the NJ M/V's? You dont see any of the styling, music elements and even concept.. the only thing similar is how Magnetic kinda gives of ASAP vibes and kinda gave off a weird horror-y, nostalgic vibe we can see in Ditto, ASAP. But yall keep persisting Magnetic's music element RNB is Y2K..
FINALLY THANK YOUUUUU ppl are literally so crazy bc nj is very much like girls next door nostalgia y2k kinda vibes (aside from ASAP maybe) but illit leans heavily into dreamcore magical girl 8-bit feels. how is that in any way similar 😭😭😭😭 NJ discography has elements of UK garage in it and the artist they have the most similarity with is pinkpantheress (imo) illit (like many have said) have more similarities to oh my girl than they do with newjeans. even magnetic should be enough to decide that they have a miniscule amount of "similarities" whether in the concept or in their sound.
Keep in mind that belift lab got the plan for newjeans in the time span of 7 years so they can just copy whatever newjeans havent done yet/plan to do in the future!
Keywords NewJeans : nostalgic, IRL dramas and relatable story telling ILLIT : fiction, fantasy and surreal dreamy world Looks similar but total opposite
what's so mind-boggling to me is Illit came out the door with the whimsical dream-like concept they have till this day, they were never leaning into the 2000s aesthetic NJs pull from, and it's a lot of "bunnies" who fail to recognize NJs distinct concept to begin with.
Whoever says that Illit is a NJ copy only learned about Illit over 3sec clips on the internet. They are complete different. NJ fanbase is huge and they are riding this MHJ hate train. That’s why everyone is associating Illit with NJ and believing this. The only similarity between these groups is the number of members and long dark hair.
Newjeans and ILLIT’s aesthetics are so DIFFERENT. people just find a dreamy picture of newjeans and say illit copied them 😭😭 like i’m so sick of it omg leave the girls alone
They were never the same, people just love to hate, the whole plagiarism thing was MHj being upset that magentic got so big, because she thought only she could do that, MHJ is so toxic and it’s crazy that new jeans think they can gaslight anyone
For me I used to think illit had the same vibe as NJ since I listed to magnetic thinking NJ made another song. After looking at a lot of their songs though, the concepts are different. However I do think hybe purposely constructed illit knowing it would create controversy with NJ or trying to make a similar girl group to piss off MHJ. I’m not an illit stan but the hate is unwarranted and I’m annoyed hybe and MHJ are dragging members into their drama
I asked my non-kpop stan friend if he find 'Magnetic' a NewJeans song when he first heard it, and he said yes. But I asked him again one more time if the overall aesthetics and styles between the two groups are similar or different, he said they're different. My reflection of what he said is that I think most non-kpop stan people mistakenly know ILLIT as NewJeans because of the 5 members. When I first hear 'Magnetic', I wasn't thinking about NewJeans not because the music style is the same as many people said (which is obv not), I just focused on the song and I was interested on it. Until, netizens starts comparing ILLIT and NewJeans because as what they said, similar style to music. I initially thought of they're not the same because I was like NewJeans song and their voices are so soft, whereas ILLIT on the other hand, their songs are so loud and there's a lot of instrumental elements going on and their voices are cute. I read comments about it and it made me enlightened that ILLIT has animecore, retro girl, fairy, baby song, some type of aesthetics. While NewJeans has Y2K, more teenager vibes, and what makes them different from ILLIT is their voices and music styles.
guys bunnies and mhj just have an issue with the fact that belift used newjeans’ blueprint to create illit. and before y’all reply to this comment with stuff you can’t back up, there’s proof of this occurring. with that being said, hating on either group is useless, and it’s not the idols fault. I wish newjeans didn’t have to leave the label cs of this situation
Exactly but I made the video for those bunnies that keep yapping about the fact that the two groups have the SAME aesthetic which is insane and crazy to me but then again I just hope this issue gets resolved soon as it’s taking a toll on all the girls
I really wish people would let Illit and NJs co-exist, because it's so plain to see that they can, and they do complement each other in a way, such well-made ideas and artists, it sucks to see people pit them against each other when I feel it's so obvious they were meant to be as sisters in essence!
Same here. I feel like Magnetic has more of that Russian Roulette aesthetic (but I'm not saying they copied RV ok, they just give off similar vibes). Also, NJ: nostalgic Illit: dreamy
their methods of promotion and planning proposal are similar are a lot of places used the same words if u look at the files in comparison. Belift even admitted to the similarities. But ur right about the difference in aesthtics. However nj songs like tick took and right now are not exactly realism, and even omg/ditto would also give a sense that you are in a dream, despite the nostalgic elements, so I think the argument on that part is weak
I think this is the best explanation I’ve seen over this topic tbh 😭😭
🥹💖💖
Fr 😭
the video points out the obvious, but i guess some anti's are too stupid, and need the obvious pointed out... I bet the video just went over the anti's head also... I mean let's be real, They support MHJ, who called NWJNs talentless brats, that are pigs who can't even lose a few pounds... yea... sad...
TRUE
to me, newjeans always gave me this cool kids vibe who always hang out with themselves only and each of them have unique personalities, while illit feels like the girly group who are nice to everyone and love pretty things, pretty clothes, pretty accessories and stuff. they gave me japanese school girls vibe idk why and newjeans are more to the cooler side, it is like if they are from same school they won't sit with each other because they are different in many small aspects. but if you don't watch illit that often you may find resemblances because they are five girls in the same age range, its like how you see how female students resembled each other in some ways but if you look deeper they are totally different. i bet if newjeans came after illit, no one will say nj is copying illit because they are different.
Honestly, I never thought of New Jeans in ANY Illit song.
True
Same
same
Same…. Illit have more similarities with fifty fifty rather than newjeans especially sos, cupid, higher, starry night etc
FRRRR
Illit literally had that coquette and whimsical fashion style going on in magnetic when they had their debut show so I was surprised about the surreal discussion online and the comparisons 😅
Well done, standing ovation. I hope bunnies watch this and try to appreciate Illit. We all hope that NJ survives and thrives. And p.s. pls get a job.. lol..
OMG?! TYSM OMG!! 😭❤️❤️❤️❤️❤️❤️❤️
LOUDERR IM A BUNNY AND GLLIT AND I KEEP SAYING THAT ILLIT GIVES OFF DREAMCORE NOT MODERN Y2K😭
Correct
I am both too and the closest Illit is to Y2K is Lucky Girl Syndrome, but their video, if you look closely it has heavy dream-like concept (all that random things that happen to them, cellphones, modern cars, etc). I love their concept and I think people think they look alike because they are 5 members lol
frr!!! like compare magnetic and attention, its so distinguishable from each other. im convinced that pll just wanna hate
Ok sound was always different
They remind of fifty fifty
But people were comparing their photos it really look like
With same camera angel
And minju and Daniel bicycle scene in super shy and luck girl
Also some newjeans popular dance moves
But I feel these to things are not enough
But their are so many things come like demo plan to grow group promotion and other things
Which everyone is saying they still newjeans blueprint
I don't know I am not favor of anyone but want to know what is really happening in company
We cannot say anything on the based of sound
yeah. except illit is a little more yume kawaii
I think people felt a familiarity when they first saw Illit because there’re 5 members around the same age groups of NJ members and both the groups had long black hair which is an iconic feature of almost all Asian girls 😅
Which makes no sense since the girls were supposed to be 6
@@kayliawilson8842 the accusations came after youngseo left the group.
@@skittychuu yes I know but had they debuted as 6 they would be more compared to Gfriemd than nwjns
To add to that, both NewJeans and ILLIT film many of their TikTok videos where the famous HYBE walls/building can be seen in the background. I think this adds to the confusion for people because the majority of the groups at HYBE who film TikToks there are boy groups. LE SSERAFIM rarely films TikTok videos where the iconic gray walls of HYBE are visible. So, people's initial thought would likely be "NewJeans?" especially when they see five girls with black hair.
Locals or casual listeners who occasionally come across content from them would barely recognize their faces, which also adds to the confusion.
@@kayliawilson8842 probably, but they didn’t, so I could see the initial resemblance to new jeans making sense.
Yeah i was always confused why people were saying that ILLIT were exactly the same as Newjeans. Like no?????
Hi sorry for bad English but wasn’t be:lift exposed for trying to recreate a newjeans even asking ador to send their blueprint ( I don’t mean to argue and if anything sounds wrong then sorry it’s my translator!
@Kassiesupremacy of course I’m aware of that but I’m only making emphasis on their different aesthetics that people can’t seem to differentiate at the same time
@@rosescrib ah ok , thanks for clarifying!!
@@Kassiesupremacy the blueprint was supposedly requested in August by the Illit team, but the final concept of Illit was finalised in July, a month prior and released within the company. I don't know if the blueprint request even happened, but if it did, then I still struggle to see the similarities. Perhaps they asked for it to ensure that the two groups were not similar?
I just found out that the plagiarism is being taken to court. Be:Lift and the choreography woman for Illit is suing MHJ in two separate cases against her and MHJ is apparently dragging her heels a lot by not accepting the court papers which is suspicious as she must have proof and be confident if she's dragging it to the media.
@@OrangeKittyMeowMeowgirl yall are delusional they had an entirely different concept then swapped to one that was close to newjeans the similarities are so clear between the groups as well
is it okay to send this to min heejin?
Please do 💖💀
@@rosescribHELP I SENT MHJ THE LINK THRU EMAIL RN💩💩💩
am I boutta get stalked??.😭👹
and to all those delulu fans
@@trishabala9549 YESSS
Please. She will face many lawsuit against her. Next year she will go to jail. Maybe with this news she will feel better 😂
Succint, i wish your video was seen by more people, its clear and simple why they have different aesthetics but you put into words and a few images what a whole group of netizens do not seem to grasp or want to understand. Just because a group of youthfull girls have a "pure" image does not put them in the same aesthetic or concept. Love the video. Hope you can make more aesthetic and concept analysis in the future.
Thank you so much 💖💖
Plus illit has a webtoon called summer moon that tells their storyline .
Wait that’s amazing. Gonna check it out
WHAT WHEREEEE
Where?!?!
@@twillit_5050 it's not released yet
@@rosescrib Its not released yet
I love them both, ILL-IT gives magical girl vibes if u know what I mean and NewJeans is like girl next door type stuff
Exactly. Don’t know why people keep being blind
FRFR
That’s what I said as well, magnetic’s stage shows showed it pretty well too, Illit seem to lean into the dreamcore Japanese magical girl vibe (even their makeup and styling fit that more)
When I see them I lowkey think of pretty cure with all the choreo/hand movements seeming like a magical girl transformation sequence
Finally someone addressed this 😭 Thank you girl!
you’re welcomeee 💗🥹
Min Hee Jin be saying like she invented long black hair and some dance moves. 🤦♀️
Some of the dance choreography was similar to new jeans and their debut hair style is literally like new jeans look at it. 😒
@@FrutigerBaeAerobffr, many groups have debuted with long black hair. and those moves? they've been used before. go whine to your mother.
@@FrutigerBaeAero they don’t own long black straight hair, thousands of people have them including me, plus Illit died their hair, no theyre not similar
@@FrutigerBaeAerowhy do you say this like most Koreans don’t have black hair?
@@FrutigerBaeAerodo you even realize how dumb that argument is? 😭
Whoever saying that NEWJEANS and ILLIT have the same concept, actually THEY ARE BLIND and CAN'T READ THE STYLE!
Haters gonna hate 🤮
tell that to Momma Roach MHJ
@citrasiwistika6651 tell yo ceo bang si hyuk to not steal their dance moves if u just want this to end army
@@cameronpavez9135he’s not in charge of dance moves and Newjeans wasn’t the first to do the dance move, didn’t create it so they don’t own it. Let it go.
@citrasiwis777 yes they were? So basically, you're saying it's okay to copy someone's work?
@citrasiwis777 and why the hell should I let go? Are you saying I should just let the fact that illit wasn't copping newjeans? Cause like when we all saw illit, at first we thought it as newjeans comeback.
newjeans is like your next door friends that is stylish while illit is stuck in the backrooms and feels like they are only seen in dreams
I think Illit is more similar to txt's dreamy concepts than new jeans, you sort of get the feeling of being in blue hour but more pastel and cuter
@@lolisapiensa3134 wait this is so real
I could see that, there were rumors that part of txt’s early creative team did move on to belift so that might possibly be a reason.
But also, it makes sense, HYBE saw that txt was doing pretty well in their whimsy and fairytail retelling lore/concepts and probably wanted to see the concept done in a gg
This was all started by one person who needed a distraction while trying to bring a company down. It worked as planned. Netizens ran with it and made it a war between groups. You did a great job of pointing out the differences between their aesthetics. 👏👏👏
Poor rich company😢😢😢
@@carlacs4098poor teenage girls who have people criticizing their every move bc of a woman who’s paid more than any other employee…
istg idk how yall can say Y2K is present in ILLIT's works.. the closest thing to Y2K in ILLIT is probably Lucky Girl Syndrome, but then again its own name is literally a subliminal. Im repeating ILLIT has done dreamcore, magical vibe, subliminal(lucky girl syndrome) manifestation and wisdom tooth concepts. Meanwhile NewJeans has done Y2K, nostalgia, girl next door types
I love how even your AI voice sounds distressed
@@Lav_Pixie2007 LMAO 😭
It’s so clear to me that NewJeans has a tomboyish vibe while Illit has a very girly and cute concept. you can see a huge difference just by looking at any photoshoot
NewJeans and ILLIT are so different. When magnetic first came out and people were comparing them NewJeans i was confused. Magnetic is closer conceptually to 2015 innocent girl group concepts than to NewJeans. Even their sound is so different I just don’t see the similarities. But as always, when you seek hard enough you will find something and the haters will always seek even the smallest similarities and present it as copying. And for last: neither of them are that original, both of them are inspired by things that were here before them. But that is art, take the old and make it new then make it your own.
You're spot on! I've heard people say that Illit's aesthetics remind them of early Oh my girl and I myself could definetly see hints of Gfriend.
Plus illit has a webtoon called summer moon that tell their storyline.
Hybe artists under pledis entertainment, koz entertainment and ador dont have webtoon.
Only bighit, source music, be lift lab and hybe labels japan have webtoon
More like Fifty fifty or stayc
@LiitoTuotanto illit dreamy, surreal, neon story line around tennis in tick tack reminds me of the dreamy, surreal, colorful story line around ping pong by Orange Caramel in Lipstick. I'm a dreamy kind of person, which is why I think I love illit. I like NJ too but more like they are on my Playlist along with other music. I'm not as invested. I consume everything around illit. I love creative out there artistic MVs. For example, I also love Ascendio
@@Reve-to-the-V def oh my girl vibes, but their concept also has that unsettling vibe unlike oh my girl, which is more whimsical.
When illit debuted i watched magnetic & didnt see any newjeans vibes at all. It just felt like a youthful dreamy-like girl group. If kpop fan culture wasnt so toxic this wouldn't have happened in the 1st place. Hopefully illit is ok after all this hate.
If ILLIT had debuted as 6 members as they were intended to, they would be closer to Gfriend asthetically than NewJeans. I believe that's why - ALLEGEDLY - Youngseo's debut was sabotaged and she had to leave the group early. People couldn't see past 5 girls with long dark hair singing in soft voices in school uniforms, and thought they were a NewJeans copy. MHJ avoided that plagiarism lawsuit for 3 months for a reason. Every accusation that Be:lift uses Illit as a shield for their "crime" is a projection of her wrongdoings. Even the supposed "evidence" that was brought forth by the whistleblower was a use of the same types of formatting, not the 1 to 1 copy fans made it out to be on social media!
I hope if there's genuine plagiarism by Be:lift, then they're brought to justice. But if there's not, I hope she and anyone who's defamed Illit gets their just desserts for defaming these girls so early in their career!
Mhj is currently getting sue by Belift for the constant plagiarism shes made against Illit
If Belift plagiarised New Jeans, then why didn't Min Hee jin sue them?
Why is Belift suing Min Hee Jin if they're guilty?
Why do Min Hee jin and New Jeans want to stay in Hybe despite it being a horrible place for them?
@@florence97021st. Because MHJ doesnt actually have proof, and she's too broke to file a lawsuit. 2nd. That just meant they're not actually guilty.
3rd. NJ are entitled greedy brats that was promised fame and fortune by MHJ. Even before all this controversy, nj has exclusive perks for them like having an office floor above bts (in a country where hierarchy is given importance), they also have a beauty room exclusive to them that no other senior group has. And now they want more. No one ruined their careers but themselves.
plagiarism is a very strong word to throw around just like that... and i know mhj isn't one to talk abt plagiarism when she literally plagiarized many songs and jeans from mexico + speed ...
@@florence9702 She never sued Be:lift because her accusations about Illit "plagiarizing" NewJeans was always a distraction and cover for her own wrongdoings and accusations by Hybe of her trying to steal Ador through illegal means. It's literally highlighted in her Project 1945 plan and has happened very closely to what she's laid out so far. The only problem is she probably isn't going to get out of these lawsuits, NewJeans will definitely have to end up paying the penalty fee to terminate their contracts with Hybe and Ador, and I don't think she will be able to work with NewJeans in a new agency likely due to a non-compete.
The fact this is a video that needs to be made when it’s just common logic to see that they aren’t the same aesthetic 😭
I will also add to that Newjeans also very 90score too (a sublabel in y2k). They reference 90s styles as well
honestly nobody outside of tiktok thinks illit is copying newjeans, it's only chronically online stans 😭 and this was beautifully explained, hopefully those type of stans see this and take a moment to think
Twitter users are way worse than TikTok ones 😭
@bibleeyelash that too omg just that I'm not on twitter a lot so I can't speak for them 😭
@@bibleeyelashfr
Well done! The only similarity I see is they have 5 talented girls in each group. That's it, people! And Illit was originally a 6-member group. But so many toxic "Fans" trying to hurt innocent girls pursuing their dreams.
@@josievann137 maybe lucky they are 5 and not 4 or would have been hit with blink hellfire..
Thank you for making this video! Never crossed my mind that there was any similarity between these 2 groups. Illit was clearly being targeted & accused of plagiarism, it's a really shameful & dirty media play against Illit.
A lawsuit has been filed, ima just wait for the court ruling
New jeans: y2k
Illit: backrooms+cute
The only way I can explain it
The only thing i can actually connect their concept to is that feeling of familiarity but thats it i cant actually see anything similar
real, idk why people are comparing the two, i love both of them
I believe your channel will grow more in future. The way you explained is so on point and non biased.
@@Bangtanbell.7 aww, tysm 🥹💖
Newjeans fans are on their high horse. Anybody who debuted with cute concepts is copying Newjeans now.
Newjeans gives out a Y2K vibe and Illit gives out an anime vibe. They are so different but newjeans fans couldn't see that because they worry about illit replacing newjeans.
i stan both groups and this explanation is something everyone should hear
Thanks for educating people on this topic 🦋
Illit songs are more like on the cute side
I’ve always seen illit as more cutesy, magical, and retro anime/gaming inspired. The 8-bit sounds in their music, the superpowers in their MVs, the fluffy dresses.
I wonder if they debuted with different colored hair, how different this situation would be. 😕
Thank you for this video. I love watching kpop content centred on discussing creative direction and aesthetics so this was very interesting to watch. And you've probably had the best take on this situation.
My general thoughts are that although certain aspects of different groups' creative direction may intersect in visuals or soundscape, that doesn't necessarily mean that they're a copy of each other. For example, when listening to SM groups I sometimes have thoughts like 'Oh, I could definetly see x group from the same label singing this song instead'. I think people made this similar assumption about Illit and New Jeans due to aspects like the use of soft, dream-like vocals in both of their music.
Although my example is slightly different due to copying accusations being between different sub-labels under the same parent company, I still think my point stands. The two groups are deffo different.
LOUDER FOR THOSE PEOPLE WHO THINK ILLIT IS COPYING NEWJEANS
nice editing!!! NJ and illit are diff since day 1..
thank you so much 🥹💖
Exactly. New Jeans feel like they live next door while Illit feels like they came out of a story book/like they're faires.
Dont get me wrong, New Jean dipped into that fantasy aesthetic once with Asap but then they never came back to it, so its crazy to think people actually think they're similar.
Also, all hybe groups di share a theme but make themselves different with the core concept.
They are all aspirational but
Lesserafim are the /rebellious girls/cool older sister figure, Katseye are popular, trendy upperclassmen, New Jeans are the girls next door/best friend, Illit are the adorable little sisters/girls who came from your favourite storybook. They all rely on familiarity but they are still different.
Im not a fan of either group but i could tell that they were nothing alike from the very beginning when mhj started this whole mess saying hybe/illit plagiarized nj
but their powerpoint used circles
@@ebreshea1337and bts already used that and mhj copy bts
@@ebreshea1337 I am a teacher and we use circles all the time in reports and to analyze and organize information. No one owns the idea of circles in reports
@@lindas5511 sorry i guess the sarcasm wasn't obvious enough lol.
njs fans acting like they invented the youth aesthetic lmao
I saw one person on TikTok saying that newjeans made Kpop 😭
@@IsraIsaak 😭? oc cz they build hybe wtf is bts
Huh?! 😭
THANK YOU, Finally someone with eyes😭😭 all the people I’ve heard talk about this don’t seem to understand aesthetics, design or style at all.
I’ll it has a concept that reminds me of magical girls, mainly the super real me album. Very ethereal and dreamy with coquettish styling. Cherish was magical too but in more of a dreamcore way. Magnetic was also partly dreamcore but it didn’t have as much of that odd vibe like cherish has. Although it still did have some themes of luminal spaces and surreal stuff like that. The girls walking through empty rooms, corridors and hallways that just feel unreal, and wearing dresses that look ethereal, but paired with the background makes them look ghostly. But yet It was like the opposite of a nightmare, more like a soft dream that you wish you could go back to once you wake up.
Meanwhile Cherish went a little closer to dreamcore, not really super creepy but it definitely incorporated those themes of oddity and luminal spaces. That along with the lighting gives it kind of like a fever dream vibe. It’s like a dream that feels like reality, but as you look around you notice that everything seems a little off. The empty bathroom and the pink room they were in when they were all wearing white (I don’t know how else to describe it) both looked just like luminal spaces, backroom vibes. The parts where they’re outside as well, they literally look like some dreamcore wallpapers I’ve seen.
But I’d summarize their concept as ethereal, dreamlike, coquette, whimsical with a hint of luminal spaces. I kinda hope they lean in a bit more to the creepy parts of dreamcore. The aesthetics, colors, lighting and styling is perfect, all it needs is just a little more of that creepy surreal vibe I think. Shadowy figures, eyes on the wall, empty backrooms, creaky old houses and portals. A little bit more of that and they’d be pretty much textbook dreamcore.
Tell this to min heejin and the entire newjeans fandom who hate illit
Excellent video! Happy Holidays. :)
K-netizens should seriously watch this video before comparing both the groups
being a bunny and glitt rn is like going through a world war
praying for you 💀🤝
you explained it all SO SO CLEARLY - this is exactly what I was thinking too, and you worded it all so perfectly!!! 💗💗
Yeahhh, your right. I use to think they give off the same vibe but now I totally understand. 💙💙💙
💖💖💖
this is what i have felt when i watched ILLIT's performance in MAMA, so dreamy and whimsical unlike NJ's
i’m actually embarrassed when i say i’m a bunnie because of this issue
thank god u made this video. i have NEVER thought their concepts are the same
LOUDER!!! ISTG... I get so frustrated defending ILLIT also being a die hard bunny myself, ILLIT and NewJeans do NOT have the same aesthetics! You can see it on their concept vids, NewJeans aims for a more Y2K, youthful concept, while ILLIT has dreamcore elements, wisdom teeth concept, and a more manifestation concept, which is supported by their group name I WILL IT to speak things in existance.
@@oofedget what about magnetic? No hate
@cameronpavez9135 uhm okay in what way is magnetic similar to any of the NJ M/V's? You dont see any of the styling, music elements and even concept.. the only thing similar is how Magnetic kinda gives of ASAP vibes and kinda gave off a weird horror-y, nostalgic vibe we can see in Ditto, ASAP. But yall keep persisting Magnetic's music element RNB is Y2K..
Fr I've been saying this since day one 💀💀
TBH, how some fans/haters said one copied another is insane 🙄
FINALLY THANK YOUUUUU
ppl are literally so crazy bc nj is very much like girls next door nostalgia y2k kinda vibes (aside from ASAP maybe) but illit leans heavily into dreamcore magical girl 8-bit feels. how is that in any way similar 😭😭😭😭
NJ discography has elements of UK garage in it and the artist they have the most similarity with is pinkpantheress (imo)
illit (like many have said) have more similarities to oh my girl than they do with newjeans. even magnetic should be enough to decide that they have a miniscule amount of "similarities" whether in the concept or in their sound.
i always thought this 😭 i think they’re comparable but i’ve never thought they were the same
AGREED
Bro 99% of bunnies just ignore me or disappear when I tell them to list 3 similarities between illit and newjeans concept 😭
Best explanation yet
3:02 WonHee lying on the floor 😍😍Thanks for beaking it down to this video , I need this so much
you’re welcome 💖
Keep in mind that belift lab got the plan for newjeans in the time span of 7 years so they can just copy whatever newjeans havent done yet/plan to do in the future!
Thank you. Detailed and informative explanation.
Glad it was helpful 💖💖
Keywords
NewJeans : nostalgic, IRL dramas and relatable story telling
ILLIT : fiction, fantasy and surreal dreamy world
Looks similar but total opposite
literally the only similarities to me was during predebut when they had long black hair and them being 5 members which is not copying
SAY IT AGAIN! im a bunny and saying newjeans and illit are the same is absolute bs.
Please educate dumb part of the fandom poor illit is getting trashed left and right
FINALLY!!❤❤ THANK YOUUUU
really well said!! 🤍
Someone send this to min heejin.
what's so mind-boggling to me is Illit came out the door with the whimsical dream-like concept they have till this day, they were never leaning into the 2000s aesthetic NJs pull from, and it's a lot of "bunnies" who fail to recognize NJs distinct concept to begin with.
Whoever says that Illit is a NJ copy only learned about Illit over 3sec clips on the internet. They are complete different. NJ fanbase is huge and they are riding this MHJ hate train. That’s why everyone is associating Illit with NJ and believing this. The only similarity between these groups is the number of members and long dark hair.
Newjeans and ILLIT’s aesthetics are so DIFFERENT. people just find a dreamy picture of newjeans and say illit copied them 😭😭 like i’m so sick of it omg leave the girls alone
Bro... why are you so smart?! this is the best analysis with make sense and clear explanation
They were never the same, people just love to hate, the whole plagiarism thing was MHj being upset that magentic got so big, because she thought only she could do that, MHJ is so toxic and it’s crazy that new jeans think they can gaslight anyone
illits cherish mv just felt like a vibrant backrooms set idk why
For me I used to think illit had the same vibe as NJ since I listed to magnetic thinking NJ made another song. After looking at a lot of their songs though, the concepts are different. However I do think hybe purposely constructed illit knowing it would create controversy with NJ or trying to make a similar girl group to piss off MHJ. I’m not an illit stan but the hate is unwarranted and I’m annoyed hybe and MHJ are dragging members into their drama
I asked my non-kpop stan friend if he find 'Magnetic' a NewJeans song when he first heard it, and he said yes. But I asked him again one more time if the overall aesthetics and styles between the two groups are similar or different, he said they're different.
My reflection of what he said is that I think most non-kpop stan people mistakenly know ILLIT as NewJeans because of the 5 members.
When I first hear 'Magnetic', I wasn't thinking about NewJeans not because the music style is the same as many people said (which is obv not), I just focused on the song and I was interested on it. Until, netizens starts comparing ILLIT and NewJeans because as what they said, similar style to music. I initially thought of they're not the same because I was like NewJeans song and their voices are so soft, whereas ILLIT on the other hand, their songs are so loud and there's a lot of instrumental elements going on and their voices are cute.
I read comments about it and it made me enlightened that ILLIT has animecore, retro girl, fairy, baby song, some type of aesthetics. While NewJeans has Y2K, more teenager vibes, and what makes them different from ILLIT is their voices and music styles.
POINT BLANK PERIOD!!!!!!
Knew MHJ was lying about that from the beginning.
PERFECT EXPLANATION!!! >^
They say its the same because illit have cute and teen concept. Well just like all the other girl group.
Stan illit
finally someone who talks about this 😭😭
Thank you for this video, you only speak the truth don’t listen to the haters
Thank you for making this. It's already so tiring.
thank you.
Just because illit choreography was very similar to NJ people just jumped and accused illit of copying NJ.
Because it's hybe things
guys bunnies and mhj just have an issue with the fact that belift used newjeans’ blueprint to create illit. and before y’all reply to this comment with stuff you can’t back up, there’s proof of this occurring. with that being said, hating on either group is useless, and it’s not the idols fault. I wish newjeans didn’t have to leave the label cs of this situation
Exactly but I made the video for those bunnies that keep yapping about the fact that the two groups have the SAME aesthetic which is insane and crazy to me but then again I just hope this issue gets resolved soon as it’s taking a toll on all the girls
@ was just clearing up a common misconception that I’ve been seeing, nothing against this video ofc
everytime I see illit I think of the coquette style, everytime I see newjeans I think of when I was a kid at school in 2009
This is just common sense. People are just obviously being silly
newjeans dug their own graves
our thoughts are so similar! I love both groups so much and clearly see the difference in the vision
such a good video i hope others would also use their brains for once
LOUDER , QUEEN
Oh my gosh thank you! People saying these two are the same have the observation skills of an ant.
I really wish people would let Illit and NJs co-exist, because it's so plain to see that they can, and they do complement each other in a way, such well-made ideas and artists, it sucks to see people pit them against each other when I feel it's so obvious they were meant to be as sisters in essence!
Same here. I feel like Magnetic has more of that Russian Roulette aesthetic (but I'm not saying they copied RV ok, they just give off similar vibes).
Also,
NJ: nostalgic
Illit: dreamy
their methods of promotion and planning proposal are similar are a lot of places used the same words if u look at the files in comparison. Belift even admitted to the similarities. But ur right about the difference in aesthtics. However nj songs like tick took and right now are not exactly realism, and even omg/ditto would also give a sense that you are in a dream, despite the nostalgic elements, so I think the argument on that part is weak