The RØDE Difference
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- เผยแพร่เมื่อ 7 ก.ย. 2024
- Learn more at www.therodediff...
For almost 20 years RØDE has designed and manufactured professional audio products from its headquarters in Sydney, Australia. As one of only a small number of microphone companies to manufacture outside of low cost labour regions, RØDE relies on passionate and innovative product design, combined with precision automation and state-of-the-art manufacturing techniques to bring its products to market.
This ideology is encapsulated in The RØDE Difference. It represents an ethos that sets RØDE apart amongst its pro audio peers.
Join RØDE Microphones' President & Founder, Peter Freedman, as he personally guides you on an intimate tour, showing and explaining the company's innovative manufacturing techniques and processes that were once closely guarded trade secrets.
Learn more at www.therodediff...
Its old style companie presentation, proud owner show the proudness of his company, straight with technical competence, well done!
yeah, is good. an can not imagine how much more improved the technology is since over 7 years now!
Before I retired I worked on ISO 9001 QA. Not the rubbish that passed for QA if you wanted to sell stuff to the government but the real stuff that took months and months of testing. Customer supplied product, purchasing, process control, non conformance control, Handling Packaging, storage and delivery, design control and a heap of other stuff that had to integrate and work seamlessly (mostly).
One of the 'tells' of a company that's doing it right is that when something goes wrong and a customer has an issue with the product, the company grabs the customer, sits him or her down and gets to the root cause of the matter, then if there is a valid problem, instigates procedures to circumvent further problems. I know the Rode does this because they did it with me... AND they gave me a new mike. An NTG-1 I think. It gives me a good feeling when a company does that. Shows REAL professionalism. Rode puts their money where their mouth is. And that is the best advertising there is. If somebody asks me what brand of microphone to buy, I just say: " Talk to RODE. Don't argue about how much it costs. Just get it. Rode are there for the long run and they don't make junk.
He is so proud of his mics, that it makes me proud to own one of his Rode state of the art,scientific microphones.
@mrisump Thanks for your message. The Ø character is a salute to Mr Freedman's Scandinavian heritage; His family emigrated to Australia when he was seven.
Hi, looking for some information about differences between K2,NT2000,NT2A,etc. On your web there are specs, but not real recommendations, eg. if that one is better for piano or for man's voice or for brass..... it would be very useful :) Do you have video on that or some web "decisioning app"? ;) Thanks
I'm very happy with my two Rode mics. Great to see a proud Australian company making world class products in OZ, a rare breed these days.
Inspiring vertically integrated company whose owner knows it inside out. I'm onto my 2nd Rode and will probably shift further that way as I update.
I LOVE Rode So MUCH ! I got GooseBumps through out this video. Im So PROUD to own their Mics, Support Made in Australia Products , Support a Company That actually CARES about their Products Service and Customers. Incrediabily Professional !
Yes!! I can see that rode actually cares about quality!!!!
Absolutely amazing!!! I'm a proud owner of a NT2-A mic and a Match pair of NT-5. I was looking for a new different vocal mic to add and started looking into stuff from Audiotechnica and others, but after seeing this video i'm most likely going to get a K2 Microphone.
Great work guys!!
Bravo Mr. Freedman!!!
Wow, that was really an extensive inside view of how hey make condenser mikes. Very impressive. And pretty bold of Peter investing so much money instead of going to china to an contract manufacturer. Respect.
I’ve got probably a dozen or so Rode products, from the Rodecaster Pro, several mics, several wireless kits and various cables and adapters. Nothing made by Rode has ever let me down, either in quality or reliability. Rode’s stellar reputation is well-deserved and now I can see why!
The first Rode microphone I bought so impressed me sonically that I got rid of all my other mics. At 50' (2 mounted) I recorded a big band in a large hall. The recording came out sounding like a 48 channel mix. I could hear the drummer's hi-hat as though I had a mic 3 inches from it. Very impressive product and now after seeing the video above I realise that my senses were not lying to me. It was very precise sound :)
I see a man possessed, obsessed and driven to madness by his desire to make microphones of ultimate quality. No compromise. No corners cut. No tolerance for error. Not even a hair. I think only God can make a more perfect microphone than Mr. Freedman. He displays totalitarian confidence in all his products even at a molecular level. He seems to have transcended the basic norms of microphone manufacturing and brought everything to the highest level humanly possible. It's almost spiritual watching him present his unique methods. Always pushing beyond the limits of human precision. His company appears to be light years away from the rest. And I ask myself the question.... why do the other companies manufacture overseas and not in house. Why entrust the company name to another obscure factory outhouse? Do they actually care enough to provide their customers with the same commitment to quality as Mr Freedman has? I think everybody in the world wants to make a buck. But Rode are out to give the BEST product they can in return for our hard earned money. I think THAT IS THE RODE DIFFERENCE.
he looks like a supervillain
Eddy Absolutely! Freedman is like the Vince McMahon of microphones, love it. Huge confidence, tremendous knowledge and with the price to performance ratio his mics have, a ruthless business acumen. He knows he'll sell high volume at the prices he offers & has the balls to take the risk. My NT1-A is an incredible mic for the money. Is it a Neumann U87? No. But it's quality is such that it makes you seriously consider having half a dozen or more NT1's or just 1 Neumann. And unless it is on an acoustic guitar/vocal song, impeccably recorded, I don't know if most musicians could tell a NT1-A from a U87.
Zod.
Much like Diedrich Banning from The Tuxedo
I am a proud owner of NT1000 and that mic fits my needs perfectly.Its super sensitive,it catches sounds from outside my house and I have very good isolation with closed doors,windows I hear the mic captures people talking from hundred meters outside.I dont know how RODE did that,but I am a customer for life.Thank you RODE!!!
I'm absolutely blown away with the quietness of the NT1 condenser mic. It's given me a newfound confidence in the studio that other mics have failed to do. If your looking for value for money, and the BEST quality, then I don't know how you could ever go past a RODE microphone. I'm so impressed with my mic, and have really enjoyed watching this video.
He's got a real Steve Jobs (or maybe Jony Ive) vibe to him. He values quality more than anything, he knows what he's talking about, and he backs up everything he says. I have a K2, which I absolutely love, and a matched pair of NT5s, which I just bought recently in large measure because of how much I love my K2. I trusted RØDE as a brand before seeing this video, and I trust them even more now.
I'm sure you did not give any trade secrets away, but it was fascinating to watch. Well done for being so transparent.
"You see a bunch of people sitting around a kitchen table, slicing pieces of cheese, bread, and ham with a kitchen knife, it's ridiculous...we make our sandwiches with a precision laser, slices of bread that are flat down to the micron level, no other sarnie manufacturer in the world has the equipment we do.That's the RØDE Difference!"
I've always wondered why Australian made RODE mics are of such high quality, and this video made me understand. RODE was a technology company on a level unlike any other in the world. The workplace seen in the video footage is no longer a factory, but a laboratory level. I would like to continue using it. Thanks for the great mics!
Thanks for your support!
Great video. Really builds up consumer confidence in the company, the product and the brand.
So many years later since I first saw this, I still think of this video and how it makes me feel genuinely proud to be Australian. I've had an NT-1a for a decade and it's still my primary vocal mic in the home studio. Rode is truly a great Australian company.
Dang... One of the best owner promo videos I have ever seen! This guy rocks it on explaining the depth of his passion for his craft & this business. Infectious.
I bought an NT1-A around 10 years ago, and it makes a Taylor 710 Dreadnought sound FANtastic, I'll tell ya! It works well for vocals also.
Owned an NT1 magnificent mic for the money, it’s built like a tank! Never failed always sounded amazing! sold it and regretted it immediately! But I am going back to a rode ASAP! Saving up for that silly smooth tube sound! From the Rode NTK, hopefully I will have it soon!!! Simply great mics! Super high quality!
Wow this is the first time ever an owner won me over. Like even if a product is Bad. I’ll still feel like sticking with them through it. All I want to see now are designs and audio signatures to be the best.
I love to see this.
The pride in the product is so evident.
Need to update this for sure!!!
Good to see a proud owner! I have several Rode microphones and I'm very happy with them. Not the cheapest, but the best bang for your buck!
If this is what they were doing in 2011, I hope he considers making an updated video. Very impressive manufacturing and great to see such pride in their products!
I only buy rode products as I believe in helping local businesses. I love the fact that this business is truly Australian. Thank
I could work on this company anytime!
In the production line, the testing department, marketing etc. Aww, dream job.
Very impressive. I am proud that this is happening in Sydney!
You have made a fantastic company and I love your microphones!
Thanks for the support Henry! Pretty rad to have our products made right here in Syd. 🙌
I just bought a VideoMic Pro. It's plain awesome, very low noise, good wind isolation and great stereo effect. 5/5!
Mr Freedman is a likeable character, SO into his stuff that it's infectious, and he's Australian, by the way I'm biased, I have owned a Classic II for ten happy years and have just purchased some event monitors.
i've made some lavalier mic with high quality capsule, for reasons capsule is machined all sound not too vary but when I assembled it, sound vary from piece to piece, and I can tell you that made this product with precision is really hard. Neumann ,Sennheiser made product sound authentic but acually hard to control quality over labor so price is higher. you rock me Rode fantastic jobs!!!!
Thank you RODE! I truly love my NTG3 awesome quality, and as always it's the RODE Difference. A happy Canadian customer!
And they've been putting this technology to great use lately with the NTR Ribbon mic and now the TF-5 - really high end mics at very reasonable prices.
Brilliant marketing that hammers-home the message of quality. I will certainly be checking out a Rode for my next condenser microphone purchase.
Hey there, It sounds like you are using an unbalanced, or a faulty XLR cable. The NT2a has exceptional shielding from RF interference, and should produce a crystal clear signal. If you'd like to email technical support through the RØDE website, we'll help you get back up and running in no time!
This is why Australia can still manufacture products at a competitive price too bad greedy corporations and government try to take it away, well done Rode!!!
This video is enough to convince any consumer in the market!! Wonderful presentation by you and the information provided was deatiled and easy to understand. Now I have finally understood why and how you have managed to supply such high quality microphones at such a low cost. You are indeed a smart and intelligent man and you trully deserve owning such a proud company. The thing I like most about Rode is that you DONT make products in China, Rode mics ar "Made in Australia" ❤❤❤ That's the thing people love most and appreciate most. I wish all the best to Rode and hope it will become No.1 brand of the world one day.
Still love my NT1-A. What a beautiful microphone it is!
Very happy with my rode videomic r
You can plainly see why decent microphones cost a bit more.
You can churn out microphones for pretty next to nothing. However there's no guarantee that capsule will be in spec. That's no good if you care about sound. You can see the passion and care rode goes to make a rode microphone. That is indeed the difference.
Nicely done!
Very good to showcase the CEO and the tech behind the mics.
After 1 microphone with a different serial number on the mic than on the box and 1 mic that was a DOA (I believe that one was damaged by customs, they opened the mic I believe) I now got an exemplary NT1. The sound is realy clear and has a wam deep low end! It is realy a huge difference with my previous AKG 1000S. Great work RØDE! Where does the name RØDE comes from? The RØDE NT1 Kit got my recommendation!
Fantastic video. It’s so reassuring to see a local manufacturing success story. Great products too.
Im proudly to own an NT1-A and a Rodelink Newsshooter Kit ❤
I've got 3 rode mics, all bought used, my favorite being the rode NTK. I will hope to acquire a rode classic, not the "II" version that you can get now but the older one.
What a great video, it's great to see conviction and the Pride in what they do. I Just ordered my second pair of M5's, for a strange reason: I work for and with harmonica players, so... I wanted mics that are Impossible to cup in your hands...
I'm very impressed with these M5 Mini-marvels.
Great vid, thanks for helping me decide what Mic to purchase. It will be a Rode for my Note 20 ultra.
How about providing specification of polar pattern in all octaves like other manufacturers do? That is something to be expected today.
I love my NT2A as well. Very interesting the hint mr. Freedman gave on ribbon microphones, for my next mic I'm looking at a ribbon, I would be VERY interested to see what RODE would do with that kind of mic...
Simply a great sincere video !
I've adopted RODE for my mics - and this not only makes me glad with my decision - but also builds great brand loyalty.
Good Job !
Very exciting facts in making Rode microphones….makes me can’t wait as Iam planning one NT1A
Thank you for this behind the scenes tour. I recently purchased an NTG1 shotgun and a blimp. These are my first RØDE products. I am so happy with them. I have owned some of the best mics in the worlds including a pair of Neumann U87s. In my opinion RØDE mics are every bit as good.
What a fabulous business and owner really love the NTR such a natural sound
Love this video. Makes me want to buy a rode mic. Although he's channelling Ron burgandy, "I don't know how to say this buuuuuut I'm kind of a big deal, I have many leather bound books and my appartment smells of rich mahogany." lol
Truly a fantastic company! I do appreciate precision and the people behind it!
now this is a proper presentation.
Amazing. I am buying a Rode matched pair today, really proud of it.
But I could not find a kick drum/low-frequency mic from Rodes available on retail up here in the UK. So I am going back to another brand for that one.
Hey Bruno, check out the Procaster or the PodMic on a kick. We've heard a lot of great results from these!
@@rodemic Thanks for the tip.
Just to add I have recorded using M5's overhead the drum kit with my Jazz trio in my home studio. What an amazing pure sound!!! No collor, just there, all overtones, had to muffle lots of harmonics because of such spectrum. My double bass was so there, sa we were all in one live room. I am stunned with such quality for an affordable pair of cardioid condensers.
I am sure they will sound as good from the double bass to the violin, and spanish guitar as well. They seem to be quite versatile. I am stunned.
I am trying your tips on the kick, as I am taking the Rode road!
Well done. All the reviews I see on your NT1 and NT1-A are stellar. I plan on buying them both...Love to come to Sydney one day also and shoot a high end wedding. Your country definitely rocks. (Love Australian movies too). I hope to make it there one day from my area near NYC times 100...Make it times 1000!
Philip
Uptown Photography
Thank you for the tour, reassures me that all my Rode mic's are world beaters. Although I know that I already use them. Thanks. :)
I'm so glad I watched this video. Very impressed with the manufacturing process. I had no idea it was this precise, which in one way makes me kind of sad that the K2 tube mic I bought recently had a fault straight out of the box and I haven't got to use it yet. Am currently in the process of getting a replacement. Very impressed with the look and feel of it though, and I still want to continue supporting Australian made, and am currently looking at the NT55 for my next purchase.
great sound,great & very solid quality,Im using the Rode NTK microphone & Im very glad of it,so if someone will ask me to change my Rode NTK on other brend microphone,I will say: NO! Never! :))))
Millions and millions and more millions of dollars of equipment. Now that's RØDE difference.
Well you sold me. I just bought a NT-1A. Great product.
Bravo! I will never see a RODE product the same way.
passionate about his products the team makes, why I have 3 Rodes, all good.
I ordered the, Procaster for my radio it was 299 plus 51.99 CAD. But I hope it is all worth it soon ill have my own mic and first at that from Rodes.
this is such a cool presentation. im inspired by your products now. thank you.
Good to see someone proud of his achievements . I owm several rode mics . My nt1a is my go to mike for most things and i`ve got loads of different ones .
Womderful video, it's hard to believe that mankind has reached such achivements.
@bigcross32 NT2-A is only a little bit more than the nt1a and has switchable patterns and attenuators etc
RODE is one of the best Microphones on the world !
Use RODE and have fun!!!
If precision machinery & the absence of human labor are the most important factors in manufacturing good mics, why are all pro recording studios filled with vintage mics (and "outmoded", pre SMT/CNC, even pre IC, technology)?
For almost 20 years RØDE has designed and manufactured professional audio products from its headquarters in Sydney -and this project very successful!
Quite cool. Well done. Own 2. Will get 2 more.
I am in love with the company. I want to work in the company when I graduate,
Hello Mr. Freedman is there a way i can try out your new TF-5 fresh out of your Factory?!!! hehe just a wishful thinking....
I'm not easily impressed, but I am now. I have a strong urge to apply for a (any) job at Rode after seeing this. You have all right to be proud Peter, what a GREAT company. I use an NT1A for recording my band (messaround.nl) and love it. Recently I got a Procaster for my amateur radio station (SSB modulation on shortwave bands). I got compliments from all over the world on the audio. This mike could be a hit in the ham radio community. I will spread the word. 73 de PA3HHO (Pleun, NL)
I have owned three Rode mics, the NT1A, and two NTK's
Just ordered my second NTK, wish I could have gotten the K2...but maybe later down the road....no pun intended
Best mics ever made and so damn affordable. Thank you.
Back in 2011 i bought an ntk package,with the case,i noticed something boucing around in the capsule,it seemd like there was a broken peice of harden yellow glue,almost rock like, and thank god my capsule with me moving it around to wonder what the hell it was didn't get damaged,i did in fact take it apart and got it out ,and i carefully cleaned my diaphram with a swiffter duster, since it was a bit dusty maybe from particuls from the gule, dont worry it was fine,and almost also drop the capsule too lucky it had a sort of locking head, could have been a big mistake wrecking it ,anyway my point is i'm not mad about this, but getting something for the first time from this company, i was suprized and i know this could happen, just want to mention it thanks.
christopher dunn Just wanted to mention also it has not kept me from buying from them again, i love rode mics ,and trust there quality, it just makes me think how something could not been heard rattling around in the mic ,since it came out of the case that way ,i know packages can get thrown around in shipping trust me on that ive seen it first hand lol, but something breaking off like a piece of glue concerned me and getting into the capsule thats all .And the fact it cost me 600.00 as well too.Its funny he mentions at 10:30, about having the quality to make sure shipping back forth to muck around with doesn't happen ,well it would have ,if i didnt fix this myself .
AWESOME SEEING THE OWNER EXPLAINING HIS LINE OF BUSINESS, HE SEEMS DOWN TO EARTH TOO
I like this video! Nice work! It's great to get some insight into the company and it's owner. RØDE mics are definitely on my purchase radar now, for the simple fact that the company owner absolutely stands behind his product.
Great video and presentation, thanks for making it!
excelente video. que microfono consideran el mejor para voiceover?
I want to work for Rode :) Watching this video just confirmed that one for me.
Great to see a ceo with such dedication and such authentic pursuit of quality. Glad for the three mics I've got from you, feeling a bit guilty about my akg's now ...
@bigcross32 for my purposes, i bought the rode nt-1a package... a studio condenser mic that comes with a pop filter and mic holder
Epic! I love the NT1-A. I've heard the NT-4 stereo mike. I ddon't get it. It's very flat. If it had the crispness of the NT1-A and if it were wider oh man the epicness. So how does the NT1-A do with out doors? I've been hearing singing and music into them and stuff. But I like recording out doors. Recording cars people out and about birds and what not. Just the outside stuff.
I loved your video. I just bought the Rode NT USB mic for my computer at home but I'm wondering what out in the field mic you would recommend for interviews with my iPhone 6 Plus and My iPad Air 2. Thank You.
Just ordered a Rode M2... Hoping for a great experience.
Tôi muốn mua rode nt 2000 chuyển về Việt Nam thì như thế nào ạ
This video is very informative and makes us proud to be RODE dealers. Thank you so much!
I own the Rode Classic. great mic.
Wow now I`m inspired.
I own small filming studio and yesterday VideomicPro came to me and. After watching this, I look at my mic a little more proudly :)
I have one question tough - are you thinking about making mic for Hollywood purposes ?
Love RODE.
Wow! Learned lots😎 Thank you
Buen vídeo, y buena ingeniería! pero me ha faltado ver la importancia del equipo humano que hay tras todo eso... // Good video, and good engineering! but I have failed to see the importance of the human team behind all that ...
peter sounds like my dad when he reminisces about his old speakers from the beatles' studio