At a time where news and media move fast and carry intentionally scary and messages to the public, it is vital that the truth comes across in way that is understood. This talk from Jo browning is a must-hear message for all scientists, journalists and communicators. Well done Jo!
I am a scientist and do believe scientific information must be communicated to society, clearly and professionally. Could not agree more with the message of this video!
I would definetely suggest This video; scientific communication done well is really what we need to know and improve! Thank you Jo for your stunning contribute!
A powerful message about how to make messages powerful. Filshie-Browning is so clear and spot on here. This is a TED talk that should be viewed on Day 1 in every science degree, and Day 2, and Day 3…..
Great talk on how to communicate scientific findings to everyday people. Particularly relevant in times where fear-mongering and fake news are widespread. Let the scientists do the talking!
Excellent and very important talk! I highly recommend Jo and her team for science communication training - one of our lab highlights from earlier this year! Thank you Jo & co 🙏⭐
Great talk Jo and so relevant in such a 'noisy' world. The PHD is an excellent tool for creating clear and meaningful science communications. Thank you!
Thanks so much. You are right. The World Health Organisation calls this an Infodemic. There is so much misinformation about science in the public discourse. It's more important than ever for scientists to be involved actively in the communication of their work.
Incredible presentation and tremendously relevant to the issues of today. 👏🏼🙌🏼 As a nutritionist I constantly have clients approaching me with scares about the food they eat or don’t or if they should take the new miracle drug or method out on the market. If scientist knew how to properly convey the truth in a simple way (the PHD way) then the voices of the salesman selling the snack-oils would not over power them. Scientist would gain the trust they so deserve and we all would be healthier for it. 💛
A great talk, and it couldn’t be more relevant than ever in today’s world. Super important for the individual to understand how they are being communicated to and in what context, as well as how organisations can Communicate better with patients. Also great insight into how media can sensationalise and creates a story from something fairly inoccuous…
Excellent talk!! And it's so true that science communication that conveys information in a way that people can understand is not always readily available. Great job on such an important topic!
Thank you for the talk. It gave me a very interesting insight into the way we should communicate complicated information to the public. And after watching it, I have my PHD!
I had no idea this was a job until very recently... honestly, going to school for this soon. I have researched on my own about cancer and hiv for about a decade. Reading articles about actual science was very informative 👌 it's very frustrating taking time to read an article about people's opinions that are not backed up by facts, studies, testimonies, etc... people's opinions are cool on certain things but when I'm specifically looking for hard facts or real reactions, opinions are a waste of reading. It might sound nice but it was a waste of time reading. Now I've been interested in researching autism and carnivore diet. Really cool stuff.
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At a time where news and media move fast and carry intentionally scary and messages to the public, it is vital that the truth comes across in way that is understood. This talk from Jo browning is a must-hear message for all scientists, journalists and communicators. Well done Jo!
Thanks so much Terri!
I am a scientist and do believe scientific information must be communicated to society, clearly and professionally. Could not agree more with the message of this video!
Thank you so much Maria-Teresa! You are an inspiration and a great example of how to share science with impact and clarity!
Best 9 minutes describing the value and importance of communications and how to do it right. Thanks Jo for putting this out into the world!
Thanks!
I would definetely suggest This video; scientific communication done well is really what we need to know and improve! Thank you Jo for your stunning contribute!
Thank you so much!
A powerful message about how to make messages powerful. Filshie-Browning is so clear and spot on here. This is a TED talk that should be viewed on Day 1 in every science degree, and Day 2, and Day 3…..
Totally agree. I've watched it a few times myself already.
Great talk on how to communicate scientific findings to everyday people. Particularly relevant in times where fear-mongering and fake news are widespread. Let the scientists do the talking!
Thanks so much! So important to make sure that those who understand the complexity and nuances are involved in shaping the communications!
This is such an important talk, we are grateful for people like Jo who are raising awareness on this topic.
Thank you! The work of the Women's Brain Project is inspiring and so inspiring in your mission! A case study in how to communicate science well!
Excellent and very important talk! I highly recommend Jo and her team for science communication training - one of our lab highlights from earlier this year! Thank you Jo & co 🙏⭐
Such a pleasure. Always wonderful to see scientists like you and your colleagues sharing your science so powerfully!
Powerful, timely, impactful words Jo, thank you!
Great talk Jo and so relevant in such a 'noisy' world. The PHD is an excellent tool for creating clear and meaningful science communications. Thank you!
Thank you so much! Glad the PHD acronym is "sticky"
What a great story, well told - a great example of compelling communication. Well done Jo
Thank you Philip! In the attention economy it's so important to get cut through!
Very relevant, this should be shown in schools
I'd love that !
Brilliant talk. There’s so much misinformation out there and it can be so dangerous to people’s health. A critical topic.
Thanks so much. You are right. The World Health Organisation calls this an Infodemic. There is so much misinformation about science in the public discourse. It's more important than ever for scientists to be involved actively in the communication of their work.
Well done Jo. Most relevant for all us marketers too regardless of the product!
Thank you! Yes it can be more broadly applied!
Such a powerful message, not just for scientists but for everyone!! 👏🏽
Fantastic talk, so true that the way information is presented has a huge impact on how it is received.
Incredible presentation and tremendously relevant to the issues of today. 👏🏼🙌🏼 As a nutritionist I constantly have clients approaching me with scares about the food they eat or don’t or if they should take the new miracle drug or method out on the market. If scientist knew how to properly convey the truth in a simple way (the PHD way) then the voices of the salesman selling the snack-oils would not over power them. Scientist would gain the trust they so deserve and we all would be healthier for it. 💛
There's so much white noise and false information out there. This would be a simple and wonderful way to help build trust.
Beautiful presentation Jo! Science communication implies great responsibility.
Thanks so much! And yes! That captures it beautifully.
A great talk, and it couldn’t be more relevant than ever in today’s world. Super important for the individual to understand how they are being communicated to and in what context, as well as how organisations can
Communicate better with patients. Also great insight into how media can sensationalise and creates a story from something fairly inoccuous…
Excellent talk!! And it's so true that science communication that conveys information in a way that people can understand is not always readily available. Great job on such an important topic!
Great talk Jo
Thanks so much!
Engaging and impactful. This is a PHD we should all aspire to have in our tool kit!! Kate Hoile
Thank you for the talk. It gave me a very interesting insight into the way we should communicate complicated information to the public. And after watching it, I have my PHD!
Great talk! thank you for sharing your knowledge!
Thanks so much!!
This is such a useful communications tool you've shared here!! So helpful for scientists and non-scientists alike!! Fantastic talk, Jo!!
Thank you so much Rowan Sway. Many of the principles also work for non-scientists.
I had no idea this was a job until very recently... honestly, going to school for this soon. I have researched on my own about cancer and hiv for about a decade. Reading articles about actual science was very informative 👌 it's very frustrating taking time to read an article about people's opinions that are not backed up by facts, studies, testimonies, etc... people's opinions are cool on certain things but when I'm specifically looking for hard facts or real reactions, opinions are a waste of reading. It might sound nice but it was a waste of time reading. Now I've been interested in researching autism and carnivore diet. Really cool stuff.
Point taken.