John Sculley, Legendary CEO, Apple, Pepsi-Cola Co. - Wharton Leadership Lecture
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- เผยแพร่เมื่อ 4 เม.ย. 2018
- The Wharton Leadership Lecture Series seeks to provide a forum for the most senior executives from the public and private sectors to address pertinent leadership issues and share their insights with the Wharton community. In this lecture, John Sculley, Legendary CEO, Apple, Pepsi-Cola Co., Founding Partner and Chairman, RxAdvance shares his journey with entrepreneurship and shares stories from his many years of working with Steve Jobs.
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Congratulations
Great presentation. Curiosity
50:00 Good question and response on exponential time
I think the description “Legendary CEO of Apple” is inaccurate.
Legendary CEO of Apple is Steve Jobs
he was the CEO its true
He’s not a “Legendary” CEO of Apple after nearly running the company into the ground. Steve Jobs brought the company back from the brink!
True.....it's legendary ceo of misfit....hehehe....
Legendary marketer is true
Delivering healthcare in a more efficient manner - that is indeed the primary goal, as visionary John Sculley so aptly states, the result of which will lead to sustainability and universal access.
Very nice 👍
David Rockefeller got his hands on everything 👋
They make every company and strategy to to control the world but will introduce to the world with scripts artists with a success story ! Like face book google and instagram!!! They just wanted to identify every human being alive with all the data possible through a digital device then it’s easy for em to control and monitor !! They are 20 years ahead of the world technology now we all use !! They have decided when where are what’s going to be introduced to the world !! 😉
We like it or not we are influenced and control by the elite !!
Wow. Never heard of him.
Steve Jobs died so young. Working and life balance is so important. The billionaire who knows how to live a life is Jeff Benzos. He is literally gone by 5pm and break from work and he is the one who can truly enjoy his wealth well. I own my own business but I always tried to break from my work after 8 hours work a day and Saturday and Sunday off. Eat well and take exercise.
Right way to go 👏
Jeff Benzos lmao? that sounds like the new Amazon pharma subsidary.
It was due to bad genetics that he got cancer and not some bad work life balance
The only way you reach a Jeff Bezos level of success is to work obsessively. Work /life should only be balanced when you reach a level of financial freedom you’re satisfied with. Too many people try to „balance work/life“ too much, which is why people are poorer & not happy with their career attainment. Biggest fallacy in the working world today. Stop balancing and work harder. You cant will yourself to be happy. Happiness is a consequence not a focus.
Pumped full of testosterone and growth hormones, that’s not healthy!
Excellent insights on how Pepsi over took Coke in the US market !
Experience marketing could not have been explained better !
We in India currently seeing a glimpse of such experience marketing largely driven by Amazon & Flipkart (Walmarts has a stake in it), especially during such challenging Covid related lockdown times !
Steve jobs was great
Sculley think otherwise ......
Why 480p?
25: 00 !
Legendary for almost running Apple down.
He is not a good CEO but a great marketer , He made pepsi successful but not Apple , So he is a legendary CEO for Pepsi and not Apple .
Jobs was a marketer, being CEO he had to learn. Today, you don’t see CEOs of snack companies going to run tech. Those days are over.
The whole lecture is about Steve Jobs and me.....
Lily Elsa Washington I agree. Living in the past.
He is invited to share his experience. So he speaks about his leadership thoughts through his life events... It's upto your focus of mind to take the principles of leadership. What you understood about 'experiential marketing?'
Look up Brandon Ingram's story. He was severely electrocuted at his Frito lay job and abandoned by his employers. Brandon Ingram is a US Vet and served our country. He survived war, only to crumble in the hands of Frito lay.
From fighting a war to becoming an elite basketball player on the pelicans, what a guy XD
He was with Steve Jobs more than Steve jobs family lol
22.54
23:45
Hello
Literally looks like Mr Burns lol
True.....
Sculley made apple acrobat....nosediving !
Not a leadership lecture. It’s a biography and list of decisions and implementations done decades ago.
“I. I. I. Me. Me. Me.” No strategies. No enlightenment. Just stories of his accomplishments.
Exactly.....nobody gives a shit about this clowns life...we have never even heard of him and sure as shit dont care about his life story
IF U GOT A LOADED RICH DAD, JUST DONATE COUPLES OF COMPUTERS, A COMPUTER LAB OR EVEN A BUILDING FOR COMPUTER LABS AND CANTEEN IN WHARTON BUSINESS SCHOOL (THE BEST MBA BUSINESS SCHOOL IN THE WORLD) AS A CRAZY RICH OLD MAN (NEVER EVEN GRADUATED FROM HIGH SCHOOL) GOT HIS PHD DEGREE. WAHAHHAHAHHAHAAA IMAGINE THE POWER OF MONEY CAN BUY. WHO NEEDS HIGH SCHOOL & BA DEGREE WHEN U CAN GET PHD WITHOUT EVEN ATTEND ONE??? TRUE STORY.
🙂
Porttrayal but shooting the original among the original by selecting a natural phenomena,what we dont take as advertisement,more high stable components,more stint as the high reliable and perceivable.
the man who almost destroyed Apple
this guy threw steve jobs out of apple
and so what
I know “Let’s replace one expensive solution with another expensive solution, and that will solve the problem”. The problem is the way the chronic ill patients are treated not necessarily the illness itself. The doctors don’t treat the root cause of most chronic deceases because there’s no profit in it. Corporate greed in healthcare is the reason for the astronomical cost of healthcare. But saying it to the audience of smart people at the Wharton Business School will not fit the bill, instead the second half of this talk is a commercial for the “innovative” $10 billion company that will solve the inefficiencies of the US healthcare after all the investors will recoup their investment many times over.
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dayn. (Ar) = hu-tang
Page 545
The Macintosh launch was marked by the iconic Super Bowl advertisement directed by Ridley Scott and based on Orwell's 1984.
Lmao the colonizers want to me the moral compass
Liar
Hehehe...you're right.....
go back to selling sugar water
James Cleveland 3 Business Management ii //nd.D