What a coincidence! I was just thinking, if I were in a simulation there would almost for sure be no way for me to know. And who would do that? What kind of different cultures and morals do they have?
Liquid Death helped me quit alcohol entirely after trying and failing a few times. The lime one tasted a lot like bud light with lime, so I would get two of those, and then refill them with water at home from the tap. The can was a great placebo effect.
Yeah everyone at social functions and metal shows (who don’t know about it already) assume it’s beer. Love being the undercover teetotaler, I don’t get stupid intrusive questions anymore
I hope they don't go public. It's when a company switches from making a good product to making the shareholders happy with ever increasing returns. A publicly traded company can make all the money in the world and shareholders would demand even more next quarter.
Finding out what Liquid Death actually sells is one of the biggest "that is NOT what I was expecting" moments in business in at least the 21st century if not of all time.
@@ArsonRaboot you're not even avoiding plastic because the can has a plastic lining so if it's going to leach anything from a plastic bottle it'll do it from a can too. Buy the cheapest bottled water or bring it from home.
Liquid Death was the only water you could get at When We Were Young Festival in Vegas. At $6 a can, they must have made $2M off that alone. Hopefully all of the cans were recycled.
I like how these were always just alchoholic drinks for people who dont drink at concerts or parties or whatever so they dont look out of place just drinking mineral/sparkling water.
Do adults going to parties really need a clandestine way to drink water? Just drink water. Unless your party is filled with edgy 13 year olds, no one will care even a little bit.
Was at a KoRn concert a few weeks ago and, I kid you not, there were many more people drinking liquid death than were drinking alcohol. It’s great to see.
A friend of mine went sober, so I started drinking Liquid Death hanging out with him on the back porch watching squirrels and birds. Quality friend time and a way to support him. And for two guys drinking water, drinking LD at least feels a little more hardcore than just saying we sitting on the porch having a glass of water
Honestly it feels like a fad. It seems like the whole market is people who want to look like they're drinking beer but not drinking beer. That's kinda a strange market. The can and name will put off a lot of people ( no parent is sending their kids to school with this)
@malpractice118 honestly I hope not. While i don't drink it personally, i just have a water bottle, I much prefer people to drink from aluminum than endless plastic garbage.
I have never actually heard of or seen it before so I thought it was a hot sauce. You know how some of them got silly names like "The Bootyhole Incinerator" or something, I thought it was that.
As a college student who doesn't like to drink much I love this brand their products are genuinely really good and the marketing behind it is super catchy love liquid death
I don't buy it because they are cans. I can't close it or reseal it. With a bottle with a cap, I don't have to worry about it spilling if some knocks it over. Sorry a bottle is just more convenient.
I went to a Skillet concert last year and I took my younger siblings. They got thirsty and I was freaking out because I couldn't find someone selling water but someone from the counter noticed me looking around and told me that Liquid Death is water. I've been a fan since
Topic suggestion: Studio Ghibli - Why They're Successful Seriously, Company Man. The Japanese film studio is known for their critically acclaimed movies such as Ponyo, Howl's Moving Castle, Princess Mononoke, Kiki's Delivery Service, Spirited Away, My Neighbor Tortoro, The Boy and the Heron (the most recent one), and more. These movies changed the anime industry. Props to Hayao Miyazaki and the entire Ghibli crew to make it happen.
I have to say it is such a cool company, it it’s so hard to find for me here in Canada. I brought one to class one day in high school and my teacher came up to me and said, “hey you’re not allowed to drink that in the library! Only water” little did he know, I showed him what it was and he was shocked and a little impressed. So funny
I know it’s kinda pricy, I wouldn’t buy it normally I personally drink two water; but if your gonna buy water I think there cans are kinda cool looking. I would buy liquid death any day over like Poland spring water or smart water
The biggest thing for me is that it's not in a single-use, "recyclable" plastic bottle, with a plastic label that will end up in a landfill 75% of all the aluminum ever produced is still in use/recycled today.
Yes great point and very accurate but yea it doesn’t have to be it’s made so. 12$ beer should also be illegal but water? Reminds me when I lived in the desert and they had to give us water. Always tastes like a hotel. I love my well.
@@redclayscholar620Just checked the price at my local Walmart as I was thinking of giving it a try ... $13 for an 8 pack. That is a bit overpriced even for a newer player to the market.
@A_Blip_In_The_Universe It is a bit more but it is also aluminum cans as opposed to plastic which many folks say impart it's own flavor into the water. The aesthetic is also a big seller and helps those who don't drink alcohol feel less self conscious while socializing. I forget the comedian's name but there was one guy that said "Liquid Death! For when you wanna be healthier but you don't wanna look like a p*ssy!" 😆
@@redclayscholar620 the aesthetic is a way bigger driver on it's price than the aluminum cans. Both LaCroix and Bubly come in aluminum cans, are only around 4 oz less and sell for around $5 for an 8 pack here. And I don't think using agave syrup as a sweetener costs that much. For a lot of people it is probably overpriced at retail.
Cans of water that cost the same as energy drinks, and they somehow convinced people to buy them and influencers to shill for them. I imagine that's why they are successful.
My mother-in-law was in the hospital and she was drinking a liquid death. The nurse freaked out because she thought it was an energy drink. 😂 Guess she won’t forget the brand of that water once she realized what it was.
I never heard of this until last month during a tennis event where they had their mascot (a grim reaper) and where handling out free packets of powder of it. The place that had the packets was a casket with the logo of the product on it.
Started drinking Liquid Death in 2021 after finding it in a local candy shop with my son of all places and showed it to my family and now we all drink it - it really hits different
Before this video, all I knew about them was that they were a brand that made water in beer cans so you could pass at parties, and I thought it was pretty lame. Like just be a grown up and drink water, no need to be peer pressurey about it. But hearing all this I admire their creativity and humor and will definitely be looking for that tea 👀 I've yet to find a bottled or canned one that i enjoy
Marketing aside, I only drink the unflavored version and like how their product tastes more than some other brands. Sparkling water can vary widely in taste from company to company.
I gave up soda seven years ago for fizzy water. Ever since, I've bounced around between many brands - whatever is available to me at the greatest volume. Where I am now, I can acquire a 12-pack of LD for 10 bucks. The thing I've noticed is that when it's room temperature, it's decent...but when it's cold, it's amazing. This is not something I can say about most canned or bottled fizzy water. I'm glad they seem to be doing well and hope they can keep expanding their reach. I've tried a couple of the other flavors, they're not for me, and that's okay!
I am hooked on these beverages. Give Armless Palmer, Grim Leafer, Rest in Peach, and Dead Billionaire a try - my favorites flavors and yes those are their actual names lol Oh and their commercial with Ozzy Osbourne? Legendary lmao
@Lobonova people who advocate drinking tap water should really look into where that tap water comes from all the chemicals and bleach make it worse for your health
Great vid....I see this everywhere and did not know it was water...thought it was another energy drink. I learned something today and that means today was a good day :)
I can honestly say that this is the only channel on TH-cam that I have consistently watched for as long as I can remember. Other channels get boring and loose my attention but not company man. Always keeps my attention and when a new vid drops, I drop what I’m doing and watch.
Work at a grocery store and had what I assume was one of their sales reps role up in an old-school van decked out like a start-up rock band, just covered in that crazy imagery. Dude bought and had us shove 3 sofas into that thing and gave us several cases of the stuff as thanks. Actually turned it down since I assumed it was an energy drink or alcohol so in that sense the "disguise" aspect worked.
Their flavored water is solid, but that peach tea and Arnold palmer of theirs are very very good. I buy a case every few weeks from Walmart. Being newly sober, its a great drink replacement for me
First tried it at a Dropkick Murphy concert, my boyfriend is a recovering alcoholic and he was grateful to have something like this to choose so the marketing is brilliant.
The marketing is incredible. I think no one gives a damn enough about Heavy Metal culture, and so having a brand like this be this strong is such a service.
Liquid Death is my Favorite Drink honestly the spark of flavor test and the Morbid Puns got me laughing. “Convicted Melon” “Rest in Peach” “Severed Lime” you got my cracking up. That and everyone think it’s an Alcohol drink at stores which is ALSO Comical.
The marketing really won me over. The first commercial I saw for it back in 2019/2020 actually made me want it, which is rare. The price kind of turned me off because at that point you could only find it online and it was expensive for just water, but it was still a temptation. I can't commend their marketing enough. It's hilarious with how dramatic and in your face it is, and they raise a great point. Water can be very deadly and powerful. You drink water all the time, but just a few inches of it can carry your car away. It really is liquid death when you think about it. Now that it is available at my local supermarket, I want to give them a try.
What's most interesting to me about this video is all the marketing stuff you mentioned and I've to this day never seen a single marketing anything for them! Not a single ad, video, etc. and yet I'm still fully aware of them lol
Something to add towards your point about targeting a more health-conscious crowd. Death Water tea and some of the seltzers are sweetened with agave syrup, as opposed to corn syrup or artificial sweeteners. A low glycemic index and significantly fewer calories than traditional sweeteners make it appealing to diabetics, people watching their weight, people cautious of artificial sweeteners, people who dont like the taste of stevia... I feel like it's in this interesting middle ground of conventional soft drink and health drink. It's a little sweet and more "interesting" than plain water. The tall can stands out from its competitors, and feels like the perfect serving size for this type of product. It's not overly-fortified with a ton of vitamins and minerals. Most interesting to me, it's not caffeinated. Technically the teas are, but they are naturally caffeinated (
Love the brand, they nail the niche of drinking something like an alcoholic drink at a show without drinking one without feeling like you have something lesser than. It’s to their advantage they court certain people and alienate others with their marketing. I’m a fan of the brand and feel reassured I can get one at shows or at home.
I have never seen a single sliver of advertisement of this. I glance at the bottles themselves and thought it was an energy drink. I never knew it was just plain water until Company Man mentioned it like the Earth being round.
First time I drank this was at lalapalooza and told the girl “hey I think you gave me the wrong thing I asked for water not alcohol” she laughed and said “it’s water your like the 20th person to say that today
I remember when I saw their first ad ever. You know how good an add gotta be for me to chose to watch it instead of skip it? Sending a witch to the super bowl? Skateboards w Tony Hawks blood? A commercial w pregnant women and kids partying? Turning their hate comments into albums? A horror movie on VHS? That's all hilarious! Sometimes brands just need to have fun
Lol bottled water is the last thing I'd spend my money on, I just use a Brita filter. It boggles my mind how so many people spend all this money on it just for convenience or the brand name when it's practically free in unlimited amounts from the tap.
I've followed Liquid Death from the beginning. I got it right off the bat, and have LOVED it from the start. When they got the creative behind Mr. Pickles to do their commercials, and then just kept leaning into the insanity, it was amazing. I remember the first time I saw them in Kroger, and I could tell it was taking a while to get into Target, because I saw it everywhere else first. I love this brand so much. As a metalhead who came up in that scene, it really felt like the underdog getting its day. I hope they stay independent, and go IPO because I'm totally down to keep supporting them. Loved this breakdown!
Taco Bell doesn't deserve this stereotype when the pepperoni at Little Caesars exists. That's the next best thing to the stuff they make you drink before a colonoscopy (or coming down with a case of cholera) for flushing out the tailpipe.
I love how much actual effort they put into their Greatest Hates albums. They're genuinely good albums (to those who like that kind of music), which for a collection on negative reviews, is pretty wild.
So one interesting point to add to point 2 behind success. One very notable investor that should be mentioned is 7/eleven. This encouraged 7/eleven to carry and sell the brand in their stores
I've only ever seen this product once and it was a streamer drinking it. I assumed it was an energy drink. It sounded tasty... but water? I'll use my britta pitcher thank you. Much cheaper and even better for the environment.
I remember in 2019-2020 I used to buy liquid death by the case off their website at least once a month cuz no one carried it. And now I can walk into any store/gas station and get a can. It’s rad as hell to have watched them grow.
@LostHorizons0 To be fair, I can't remember the flavor of mine, but maybe some others are good. I just figured that with how massively trendy they became, and so many iced-teas are good, what could go wrong? My mistake.
@@starwarsunfiltered7848I never bother with trends I saw it at Whole Foods and grabbed it years ago as I prefer not to consume anything in plastic and the selltzer and water was perfectly fine
I was literally at work this morning drinking a can of LD and thought "Company Man should make a video about this stuff." I am shooketh
I still got cans in my fridge from a year ago. Nothing special.
@@Lobonovayou seem to have misunderstood that he said „and thought „Company Man should make a video about this stuff““
"I am in your walls." - Company Man
What a coincidence! I was just thinking, if I were in a simulation there would almost for sure be no way for me to know. And who would do that? What kind of different cultures and morals do they have?
Huh I always thought it was alcohol.
Liquid Death helped me quit alcohol entirely after trying and failing a few times. The lime one tasted a lot like bud light with lime, so I would get two of those, and then refill them with water at home from the tap. The can was a great placebo effect.
Hey good job! 🎉proud of you, internet stranger
Thats awesome to hear. I hope things are still going strong for you. 🎉🎉❤
Nice! And congrats!
Good for you dude.
Something sober people can drink at parties, bars and podcasts. Smart marketing.
Exactly why I like it as someone who doesn’t drink
That's why I've never heard about it... Great idea!
It's water. As a sober person, I can drink Cranberry juice, soda, energy drinks and many other options at parties and podcasts.
I'm always sober at the party, right when I show up.
Yeah everyone at social functions and metal shows (who don’t know about it already) assume it’s beer. Love being the undercover teetotaler, I don’t get stupid intrusive questions anymore
I hope they don't go public. It's when a company switches from making a good product to making the shareholders happy with ever increasing returns. A publicly traded company can make all the money in the world and shareholders would demand even more next quarter.
@@Alverant The first thing they might need to nail down is the "good product" part.
Or worse, a private equity firm buys em out and if you know, you know.
this is the point of capitalism, brother
@@djbillybool8173hence is its flaws. Endless growth is impossible
Or even worse they get bought out by a huge company and later phased out
Product names like this remind me of the 90’s when everything was Xtreme!
Putting Zs at the end of everything just isn't cool anymore. Edgy art with medieval fonts are all the rage now.
@@Bern_il_Cinq gotta get the attention of the goth mommies somehow.
Xtreme Bomb Pops are the new thing lol
@bigbadbillyd8638 especially the big titti3 goth mommies.
They're even using Tony Hawk blood..... That's pretty Xtreme
Finding out what Liquid Death actually sells is one of the biggest "that is NOT what I was expecting" moments in business in at least the 21st century if not of all time.
Yeah, I always assumed that they were another damn energy drink company, so I avoided them like the plague! But I'll probably try it out now!
@@ArsonRaboot Tf you mean "try it out" lol
Have you never tasted water before?
I was expecting absinthe.
@@ArsonRaboot you're not even avoiding plastic because the can has a plastic lining so if it's going to leach anything from a plastic bottle it'll do it from a can too. Buy the cheapest bottled water or bring it from home.
Yet another triumph of style over substance.
Liquid Death was the only water you could get at When We Were Young Festival in Vegas. At $6 a can, they must have made $2M off that alone. Hopefully all of the cans were recycled.
any hints to what your next "Horror History" or "Thing You Missed" subject will be?
This is a cross over I would never expect 😅
I guess I'd go without water then lol Gatorade is better
Pretty sure one of the performers at WWWY is an investor in Liquid Death, hence the price gouging
Yes, they're also sold at the PNC Bank Arts Center in NJ.
Right place, right time, right name
I like how these were always just alchoholic drinks for people who dont drink at concerts or parties or whatever so they dont look out of place just drinking mineral/sparkling water.
I thought they were an energy drink company as there’s a lot of energy drinks out there
@@johnfoltz8183its not
@@Ottophilhence “I thought”
Do adults going to parties really need a clandestine way to drink water? Just drink water. Unless your party is filled with edgy 13 year olds, no one will care even a little bit.
I mean... What's wrong with drinking water anywhere? I've never seen anyone look at anybody Wierd for drinking water...
Was at a KoRn concert a few weeks ago and, I kid you not, there were many more people drinking liquid death than were drinking alcohol. It’s great to see.
A friend of mine went sober, so I started drinking Liquid Death hanging out with him on the back porch watching squirrels and birds. Quality friend time and a way to support him. And for two guys drinking water, drinking LD at least feels a little more hardcore than just saying we sitting on the porch having a glass of water
Lol, I love it!! This is so positive!
Must consoom product.
Honestly it feels like a fad. It seems like the whole market is people who want to look like they're drinking beer but not drinking beer. That's kinda a strange market.
The can and name will put off a lot of people ( no parent is sending their kids to school with this)
@malpractice118 honestly I hope not. While i don't drink it personally, i just have a water bottle, I much prefer people to drink from aluminum than endless plastic garbage.
@@michaelsmith953 Plastic coated aluminum.
I thought liquid death was a beer this whole time
I thought it was some kind of alcopop like Four Loko when I first heard of it.
And I thought it was an energy drink. Makes a big difference when you actually examine the label, huh?
I have never actually heard of or seen it before so I thought it was a hot sauce. You know how some of them got silly names like "The Bootyhole Incinerator" or something, I thought it was that.
Right? I thought they were just another White Claw, Mike's Hard, or Smirnoff type of competitor, honestly.
@@MarsJenkar energy to die?
2:30 tbf, when you share your personal iformation online, you are practically selling yourself to these companies, so in a way, they're being sincere
One of the "top selling water brands on Amazon" we truly live in a distopian society
Love you, Company Man! One of my favorite channels for years now!
I'm honored.
I didn't even know it was water. I thought it was some kind of extreme energy drink.
The flavored sparkling waters are great because they taste nice as a soda alternative while being like sub-5g of sugar in the tall can.
As a college student who doesn't like to drink much I love this brand their products are genuinely really good and the marketing behind it is super catchy love liquid death
Please take English next semester. Your run in sentences are headache inducing
Do you care if people know you’re drinking water instead of alcohol?
Next video:
TH-cam - Why They're Hated
Ads
Thank you for watching
Susan
More of a love/hate relationship.
I don't buy it because they are cans. I can't close it or reseal it. With a bottle with a cap, I don't have to worry about it spilling if some knocks it over. Sorry a bottle is just more convenient.
@12012channel ever heard of a insulated cup with a lid?
I went to a Skillet concert last year and I took my younger siblings. They got thirsty and I was freaking out because I couldn't find someone selling water but someone from the counter noticed me looking around and told me that Liquid Death is water. I've been a fan since
I honestly thought LD was like a hardcore energy drink😂
I thought it was booze, you know, something that could actually cause death?
@@SkyeIDyou see, 100% of people that has encountered water, has died
Topic suggestion: Studio Ghibli - Why They're Successful
Seriously, Company Man. The Japanese film studio is known for their critically acclaimed movies such as Ponyo, Howl's Moving Castle, Princess Mononoke, Kiki's Delivery Service, Spirited Away, My Neighbor Tortoro, The Boy and the Heron (the most recent one), and more. These movies changed the anime industry. Props to Hayao Miyazaki and the entire Ghibli crew to make it happen.
I have to say it is such a cool company, it it’s so hard to find for me here in Canada. I brought one to class one day in high school and my teacher came up to me and said, “hey you’re not allowed to drink that in the library! Only water” little did he know, I showed him what it was and he was shocked and a little impressed. So funny
Seems more corny than cool imo
Its expensive water, nothing special
I know it’s kinda pricy, I wouldn’t buy it normally I personally drink two water; but if your gonna buy water I think there cans are kinda cool looking. I would buy liquid death any day over like Poland spring water or smart water
And there we have it. The target audience of children.
Guys I don’t know you gotta be so rude all I said was I think a water company had cool looking cans like wtf
The biggest thing for me is that it's not in a single-use, "recyclable" plastic bottle, with a plastic label that will end up in a landfill
75% of all the aluminum ever produced is still in use/recycled today.
The inside is still plastic coating I believe.
My wife is a metalhead and a mechanic. She loves Liquid Death. The marketing attracts her and she needs the water turning a wrench all day.
Mmmm I'd love those hands on me
9$ a can at a concert is basically being bent over and really taking that awful aluminum tasting bullshit.
To be fair everything at a concert is always more expensive.
Yes great point and very accurate but yea it doesn’t have to be it’s made so. 12$ beer should also be illegal but water? Reminds me when I lived in the desert and they had to give us water. Always tastes like a hotel. I love my well.
@@redclayscholar620Just checked the price at my local Walmart as I was thinking of giving it a try ... $13 for an 8 pack. That is a bit overpriced even for a newer player to the market.
@A_Blip_In_The_Universe It is a bit more but it is also aluminum cans as opposed to plastic which many folks say impart it's own flavor into the water.
The aesthetic is also a big seller and helps those who don't drink alcohol feel less self conscious while socializing.
I forget the comedian's name but there was one guy that said "Liquid Death! For when you wanna be healthier but you don't wanna look like a p*ssy!" 😆
@@redclayscholar620 the aesthetic is a way bigger driver on it's price than the aluminum cans. Both LaCroix and Bubly come in aluminum cans, are only around 4 oz less and sell for around $5 for an 8 pack here. And I don't think using agave syrup as a sweetener costs that much. For a lot of people it is probably overpriced at retail.
Cans of water that cost the same as energy drinks, and they somehow convinced people to buy them and influencers to shill for them. I imagine that's why they are successful.
It's yet another fad. It won't be popular or even seen much at all in 5 years or so once the novelty wears away
Found the haters
@@mikemarks6136 my guy it's water for 4x the price of water with funny adverts
@@mikemarks6136 Not so much haters as financially responsible.
@@mikemarks6136found the kool-aid drinker. Imagine defending this shit for overprice basic needs.
My mother-in-law was in the hospital and she was drinking a liquid death. The nurse freaked out because she thought it was an energy drink. 😂 Guess she won’t forget the brand of that water once she realized what it was.
Can you do a rise and fall of TGI Friday's? Now that they're most likely to file for bankruptcy?
Oh look they just filed for chapter 11 bankruptcy today...
Your prayers were answered
I never heard of this until last month during a tennis event where they had their mascot (a grim reaper) and where handling out free packets of powder of it. The place that had the packets was a casket with the logo of the product on it.
Powder of what? Like, dehydrated water?
Until this video, I thought liquid death was an energy drink
Love their marketing, but have never bought any, too damned expensive.
Saw those ads with the grandmas playing death metal and performing skateboard stunts directed by the Jack Ass guy. I fell in love.
id had never seen any advertisements for liquid death. so the first time i saw it in the store i thought it was a new beer that came out lol
LD is such a metal drink, you can taste it in every sip!
is this a joke?
@@SkyeID yes
Started drinking Liquid Death in 2021 after finding it in a local candy shop with my son of all places and showed it to my family and now we all drink it - it really hits different
I honestly haven’t heard of liquid death until today but it’s interesting to know that they’re making an impact
Before this video, all I knew about them was that they were a brand that made water in beer cans so you could pass at parties, and I thought it was pretty lame. Like just be a grown up and drink water, no need to be peer pressurey about it. But hearing all this I admire their creativity and humor and will definitely be looking for that tea 👀 I've yet to find a bottled or canned one that i enjoy
I remember hearing about liquid death for the first time while in Burlington. Now it's everywhere!
Burlington, Connecticut?
Burlington, Kentucky?
Burlington, the clothing chain?
Marketing aside, I only drink the unflavored version and like how their product tastes more than some other brands. Sparkling water can vary widely in taste from company to company.
You had me before showing me the "sell your soul" thing and lost me even further with the Tony Hawk's blood-infused skateboards. Shit's just weird.
I gave up soda seven years ago for fizzy water. Ever since, I've bounced around between many brands - whatever is available to me at the greatest volume. Where I am now, I can acquire a 12-pack of LD for 10 bucks.
The thing I've noticed is that when it's room temperature, it's decent...but when it's cold, it's amazing. This is not something I can say about most canned or bottled fizzy water.
I'm glad they seem to be doing well and hope they can keep expanding their reach. I've tried a couple of the other flavors, they're not for me, and that's okay!
I am hooked on these beverages. Give Armless Palmer, Grim Leafer, Rest in Peach, and Dead Billionaire a try - my favorites flavors and yes those are their actual names lol
Oh and their commercial with Ozzy Osbourne? Legendary lmao
Drink tap water and you will save a lot of money. Total waste of money.
@@Lobonova pass
I love the grim leafer and dead billionaire flavors I also like that they have almost 0 sugar
@Lobonova people who advocate drinking tap water should really look into where that tap water comes from all the chemicals and bleach make it worse for your health
@@LobonovaActually those are tea flavors he listed.
Great vid....I see this everywhere and did not know it was water...thought it was another energy drink. I learned something today and that means today was a good day :)
Honey wake up, new company man video just dropped.
5:10 am we’re I am
I’m up I’m up
I’m single but I just woke up my dog! He’s in for a treat!
I can honestly say that this is the only channel on TH-cam that I have consistently watched for as long as I can remember. Other channels get boring and loose my attention but not company man. Always keeps my attention and when a new vid drops, I drop what I’m doing and watch.
@@Nirad-jt7en yep. One of the few channels I’m subscribed to
Work at a grocery store and had what I assume was one of their sales reps role up in an old-school van decked out like a start-up rock band, just covered in that crazy imagery. Dude bought and had us shove 3 sofas into that thing and gave us several cases of the stuff as thanks. Actually turned it down since I assumed it was an energy drink or alcohol so in that sense the "disguise" aspect worked.
The most mid / low tier flavoured water ive had.
Their flavored water is solid, but that peach tea and Arnold palmer of theirs are very very good. I buy a case every few weeks from Walmart. Being newly sober, its a great drink replacement for me
never heard of it until this video
same
This company would be unsuccessful on every country on earth, except US
No one cares about your schithole country
So, a win for the USA, eh?
Because other Country’s don’t have a morbid Sense of humor
And, at least in europe, the tap water is perfectly fine. There is really no need or interest for bottled water.
@@LostHorizons0 Buddy, you can't even spell. Pipe down.
First tried it at a Dropkick Murphy concert, my boyfriend is a recovering alcoholic and he was grateful to have something like this to choose so the marketing is brilliant.
OH! This whole time, I thought LD was an energy drink! LOL
The marketing is incredible. I think no one gives a damn enough about Heavy Metal culture, and so having a brand like this be this strong is such a service.
Ty for making videos consistently over the past 4 years every Wednesday at 1pm CST. I appreciate it.
Next video: Company man-crazy level of consistency!
Liquid Death is my Favorite Drink honestly the spark of flavor test and the Morbid Puns got me laughing. “Convicted Melon” “Rest in Peach” “Severed Lime” you got my cracking up. That and everyone think it’s an Alcohol drink at stores which is ALSO Comical.
Damn, you must be easily amused
Its water bro, just expensive water.
@@olivercharles2930 You sound like you're fun at parties.
@@Lobonova With people like you, it's no wonder why we don't bother curing cancer.
@@stlfatman I am.
The marketing really won me over. The first commercial I saw for it back in 2019/2020 actually made me want it, which is rare. The price kind of turned me off because at that point you could only find it online and it was expensive for just water, but it was still a temptation. I can't commend their marketing enough. It's hilarious with how dramatic and in your face it is, and they raise a great point. Water can be very deadly and powerful. You drink water all the time, but just a few inches of it can carry your car away. It really is liquid death when you think about it. Now that it is available at my local supermarket, I want to give them a try.
Wait, it’s _water??_ This whole time I thought it was an energy drink!!!
I thought it was alcohol, something that can really kill you.
Amazing how many people have forgotten that Google exists and can find out information immediately
What's most interesting to me about this video is all the marketing stuff you mentioned and I've to this day never seen a single marketing anything for them! Not a single ad, video, etc. and yet I'm still fully aware of them lol
12:01 The Peak mentioned
Thank you for your videos Company Man. You do great work my friend 😊
Something to add towards your point about targeting a more health-conscious crowd.
Death Water tea and some of the seltzers are sweetened with agave syrup, as opposed to corn syrup or artificial sweeteners. A low glycemic index and significantly fewer calories than traditional sweeteners make it appealing to diabetics, people watching their weight, people cautious of artificial sweeteners, people who dont like the taste of stevia...
I feel like it's in this interesting middle ground of conventional soft drink and health drink. It's a little sweet and more "interesting" than plain water. The tall can stands out from its competitors, and feels like the perfect serving size for this type of product. It's not overly-fortified with a ton of vitamins and minerals. Most interesting to me, it's not caffeinated. Technically the teas are, but they are naturally caffeinated (
The water itself is very good too. Their sparkling waters are my favorite.
I thought it was a brand of beer or energy drink or something. No clue it was just water lol.
Love the brand, they nail the niche of drinking something like an alcoholic drink at a show without drinking one without feeling like you have something lesser than. It’s to their advantage they court certain people and alienate others with their marketing. I’m a fan of the brand and feel reassured I can get one at shows or at home.
Never heard of this.
I have never seen a single sliver of advertisement of this. I glance at the bottles themselves and thought it was an energy drink. I never knew it was just plain water until Company Man mentioned it like the Earth being round.
Never heard of them.
I thought liquid death was alcohol, not water. But now I know.
5:16 Taylor Swift was the witch they sent to that game...
I think it's genuis. I'm not a consumer of LD but as someone in marketing I am inspired by what they've been able to do in their market
Who else has been under a rock and NEVER heard of Liquid Death??
@@jimv77 [tumbleweed.gif]
Just you hon what red neck 1 horse town you from ?
Me too lol
@@LostHorizons0 Europe.
First time I drank this was at lalapalooza and told the girl “hey I think you gave me the wrong thing I asked for water not alcohol” she laughed and said “it’s water your like the 20th person to say that today
When I first heard that name... I was intrigued. Definitely eye catching. When I saw it in the store I just had to get it.
I remember when I saw their first ad ever. You know how good an add gotta be for me to chose to watch it instead of skip it?
Sending a witch to the super bowl? Skateboards w Tony Hawks blood? A commercial w pregnant women and kids partying? Turning their hate comments into albums? A horror movie on VHS? That's all hilarious! Sometimes brands just need to have fun
Lol bottled water is the last thing I'd spend my money on, I just use a Brita filter. It boggles my mind how so many people spend all this money on it just for convenience or the brand name when it's practically free in unlimited amounts from the tap.
Cool story. No one cares
I've met the CEO before and he just said it is 100% about branding and image
Had a can a few years ago...pretty meh tbh. Tasted like regular ol water.
was it wet like water too? 🤯
🤡
@@LostHorizons0 How much is liquid death paying you, buddy?
I've followed Liquid Death from the beginning. I got it right off the bat, and have LOVED it from the start. When they got the creative behind Mr. Pickles to do their commercials, and then just kept leaning into the insanity, it was amazing. I remember the first time I saw them in Kroger, and I could tell it was taking a while to get into Target, because I saw it everywhere else first. I love this brand so much. As a metalhead who came up in that scene, it really felt like the underdog getting its day. I hope they stay independent, and go IPO because I'm totally down to keep supporting them. Loved this breakdown!
It’s that damn packaging cmon. I’m a heavy death metal type guy. Of course I buy liquid death
I always thought it was geared towards the hardcore scene so sxe kids could hold a can that looks bad ass without alcohol in it
Very fitting considering heavy metal in general seems to be all bark and no bite. I don't even mean that in a negative way.
@ find a hardcore show. it’s all bark and bite
@@dcapjunk *no bite
@@olivercharles2930 where do you live Oliver Charles I’ll bite you how about that
“Liquid Death” is probably the coolest product name I’ve ever heard
i thought liquid death was what happens in the bathroom after taco bell
Funny joke dad
Taco Bell doesn't deserve this stereotype when the pepperoni at Little Caesars exists. That's the next best thing to the stuff they make you drink before a colonoscopy (or coming down with a case of cholera) for flushing out the tailpipe.
I love how much actual effort they put into their Greatest Hates albums. They're genuinely good albums (to those who like that kind of music), which for a collection on negative reviews, is pretty wild.
I’ve still never had this water. lol.
Because solid death is just too hard to swallow
Expensive gimmick water.
$2 tea
It’s literally $2
@@xOddHope2 bucks for basic needs? Anything about zero is expensive.
It's cheaper than Starbucks, monster, red bull. So that's a win.
@@xOddHope It's literally $3.00 everywhere I've ever seen it.
The thing i buy when the venue doesn't have NA beers and the water cooler doesn't look like it gets cleaned very often
I drank one only because it was free. Not gonna lie, it was really really good. It's not all just marketing that makes them successful.
So one interesting point to add to point 2 behind success. One very notable investor that should be mentioned is 7/eleven. This encouraged 7/eleven to carry and sell the brand in their stores
I've only ever seen this product once and it was a streamer drinking it. I assumed it was an energy drink. It sounded tasty... but water? I'll use my britta pitcher thank you. Much cheaper and even better for the environment.
Cool story. No one cares
@@DocR16 You care. You replied. Idiot.
I remember in 2019-2020 I used to buy liquid death by the case off their website at least once a month cuz no one carried it. And now I can walk into any store/gas station and get a can. It’s rad as hell to have watched them grow.
I tried it once and was so disgusted . It tastes like metal. Not a fan at alll
“That’s the point!” - metalheads who drink LD, probably
Now we need to see the Success of Celsius, trying to make energy drinks seem healthy
"Liquid Death" is such a rock name
So much so it is cheesy lol
@@olivercharles2930 oh yeah, but megadeth isn't cheesy ?
@@tchitchouan I guess it is? Not sure why are you saying this to me lol
I always thought this was a beer for a long time.
That water is nasty.
Liquid Death cans were great props as stand-ins for beer cans in high school theatre!
I tried one. Tasted like shit. I poured out the last half.
I like the plain seltzer
@LostHorizons0 To be fair, I can't remember the flavor of mine, but maybe some others are good. I just figured that with how massively trendy they became, and so many iced-teas are good, what could go wrong? My mistake.
@@starwarsunfiltered7848I never bother with trends I saw it at Whole Foods and grabbed it years ago as I prefer not to consume anything in plastic and the selltzer and water was perfectly fine
A perfect way to blend in with a bunch of beer can guys
That powder is just Crystal Light for edgelords