What a coincidence! I was just thinking, if I were in a simulation there would almost for sure be no way for me to know. And who would do that? What kind of different cultures and morals do they have?
I hope they don't go public. It's when a company switches from making a good product to making the shareholders happy with ever increasing returns. A publicly traded company can make all the money in the world and shareholders would demand even more next quarter.
Yeah everyone at social functions and metal shows (who don’t know about it already) assume it’s beer. Love being the undercover teetotaler, I don’t get stupid intrusive questions anymore
Liquid Death helped me quit alcohol entirely after trying and failing a few times. The lime one tasted a lot like bud light with lime, so I would get two of those, and then refill them with water at home from the tap. The can was a great placebo effect.
Finding out what Liquid Death actually sells is one of the biggest "that is NOT what I was expecting" moments in business in at least the 21st century if not of all time.
@@ArsonRaboot you're not even avoiding plastic because the can has a plastic lining so if it's going to leach anything from a plastic bottle it'll do it from a can too. Buy the cheapest bottled water or bring it from home.
Liquid Death was the only water you could get at When We Were Young Festival in Vegas. At $6 a can, they must have made $2M off that alone. Hopefully all of the cans were recycled.
I like how these were always just alchoholic drinks for people who dont drink at concerts or parties or whatever so they dont look out of place just drinking mineral/sparkling water.
Do adults going to parties really need a clandestine way to drink water? Just drink water. Unless your party is filled with edgy 13 year olds, no one will care even a little bit.
I have never actually heard of or seen it before so I thought it was a hot sauce. You know how some of them got silly names like "The Bootyhole Incinerator" or something, I thought it was that.
A friend of mine went sober, so I started drinking Liquid Death hanging out with him on the back porch watching squirrels and birds. Quality friend time and a way to support him. And for two guys drinking water, drinking LD at least feels a little more hardcore than just saying we sitting on the porch having a glass of water
Honestly it feels like a fad. It seems like the whole market is people who want to look like they're drinking beer but not drinking beer. That's kinda a strange market. The can and name will put off a lot of people ( no parent is sending their kids to school with this)
@malpractice118 honestly I hope not. While i don't drink it personally, i just have a water bottle, I much prefer people to drink from aluminum than endless plastic garbage.
As a college student who doesn't like to drink much I love this brand their products are genuinely really good and the marketing behind it is super catchy love liquid death
I went to a Skillet concert last year and I took my younger siblings. They got thirsty and I was freaking out because I couldn't find someone selling water but someone from the counter noticed me looking around and told me that Liquid Death is water. I've been a fan since
My mother-in-law was in the hospital and she was drinking a liquid death. The nurse freaked out because she thought it was an energy drink. 😂 Guess she won’t forget the brand of that water once she realized what it was.
I am hooked on these beverages. Give Armless Palmer, Grim Leafer, Rest in Peach, and Dead Billionaire a try - my favorites flavors and yes those are their actual names lol Oh and their commercial with Ozzy Osbourne? Legendary lmao
@Lobonova people who advocate drinking tap water should really look into where that tap water comes from all the chemicals and bleach make it worse for your health
I don't buy it because they are cans. I can't close it or reseal it. With a bottle with a cap, I don't have to worry about it spilling if some knocks it over. Sorry a bottle is just more convenient.
I have to say it is such a cool company, it it’s so hard to find for me here in Canada. I brought one to class one day in high school and my teacher came up to me and said, “hey you’re not allowed to drink that in the library! Only water” little did he know, I showed him what it was and he was shocked and a little impressed. So funny
I know it’s kinda pricy, I wouldn’t buy it normally I personally drink two water; but if your gonna buy water I think there cans are kinda cool looking. I would buy liquid death any day over like Poland spring water or smart water
The biggest thing for me is that it's not in a single-use, "recyclable" plastic bottle, with a plastic label that will end up in a landfill 75% of all the aluminum ever produced is still in use/recycled today.
Was at a KoRn concert a few weeks ago and, I kid you not, there were many more people drinking liquid death than were drinking alcohol. It’s great to see.
I never heard of this until last month during a tennis event where they had their mascot (a grim reaper) and where handling out free packets of powder of it. The place that had the packets was a casket with the logo of the product on it.
Yes great point and very accurate but yea it doesn’t have to be it’s made so. 12$ beer should also be illegal but water? Reminds me when I lived in the desert and they had to give us water. Always tastes like a hotel. I love my well.
@@redclayscholar620Just checked the price at my local Walmart as I was thinking of giving it a try ... $13 for an 8 pack. That is a bit overpriced even for a newer player to the market.
@A_Blip_In_The_Universe It is a bit more but it is also aluminum cans as opposed to plastic which many folks say impart it's own flavor into the water. The aesthetic is also a big seller and helps those who don't drink alcohol feel less self conscious while socializing. I forget the comedian's name but there was one guy that said "Liquid Death! For when you wanna be healthier but you don't wanna look like a p*ssy!" 😆
@@redclayscholar620 the aesthetic is a way bigger driver on it's price than the aluminum cans. Both LaCroix and Bubly come in aluminum cans, are only around 4 oz less and sell for around $5 for an 8 pack here. And I don't think using agave syrup as a sweetener costs that much. For a lot of people it is probably overpriced at retail.
Before this video, all I knew about them was that they were a brand that made water in beer cans so you could pass at parties, and I thought it was pretty lame. Like just be a grown up and drink water, no need to be peer pressurey about it. But hearing all this I admire their creativity and humor and will definitely be looking for that tea 👀 I've yet to find a bottled or canned one that i enjoy
Cans of water that cost the same as energy drinks, and they somehow convinced people to buy them and influencers to shill for them. I imagine that's why they are successful.
Great vid....I see this everywhere and did not know it was water...thought it was another energy drink. I learned something today and that means today was a good day :)
Started drinking Liquid Death in 2021 after finding it in a local candy shop with my son of all places and showed it to my family and now we all drink it - it really hits different
Lol bottled water is the last thing I'd spend my money on, I just use a Brita filter. It boggles my mind how so many people spend all this money on it just for convenience or the brand name when it's practically free in unlimited amounts from the tap.
Their flavored water is solid, but that peach tea and Arnold palmer of theirs are very very good. I buy a case every few weeks from Walmart. Being newly sober, its a great drink replacement for me
I gave up soda seven years ago for fizzy water. Ever since, I've bounced around between many brands - whatever is available to me at the greatest volume. Where I am now, I can acquire a 12-pack of LD for 10 bucks. The thing I've noticed is that when it's room temperature, it's decent...but when it's cold, it's amazing. This is not something I can say about most canned or bottled fizzy water. I'm glad they seem to be doing well and hope they can keep expanding their reach. I've tried a couple of the other flavors, they're not for me, and that's okay!
Topic suggestion: Studio Ghibli - Why They're Successful Seriously, Company Man. The Japanese film studio is known for their critically acclaimed movies such as Ponyo, Howl's Moving Castle, Princess Mononoke, Kiki's Delivery Service, Spirited Away, My Neighbor Tortoro, The Boy and the Heron (the most recent one), and more. These movies changed the anime industry. Props to Hayao Miyazaki and the entire Ghibli crew to make it happen.
I can honestly say that this is the only channel on TH-cam that I have consistently watched for as long as I can remember. Other channels get boring and loose my attention but not company man. Always keeps my attention and when a new vid drops, I drop what I’m doing and watch.
Marketing aside, I only drink the unflavored version and like how their product tastes more than some other brands. Sparkling water can vary widely in taste from company to company.
Work at a grocery store and had what I assume was one of their sales reps role up in an old-school van decked out like a start-up rock band, just covered in that crazy imagery. Dude bought and had us shove 3 sofas into that thing and gave us several cases of the stuff as thanks. Actually turned it down since I assumed it was an energy drink or alcohol so in that sense the "disguise" aspect worked.
I've only ever seen this product once and it was a streamer drinking it. I assumed it was an energy drink. It sounded tasty... but water? I'll use my britta pitcher thank you. Much cheaper and even better for the environment.
Got to admit that this was quite a reveling video because, for one, I had no idea what this product was. In fact, when I saw the thumbnail, I initially assessed the product to be an alcoholic, "Four Lokos"-type beverage. That is likely what I thought they were if I have ever seen the cans in a store (I live in Southern California, so I am, apparently, in a region likely to have had them in store since their release.) That brings me to my second point, I wonder how much of their marketing is also causing a lack of sales just because of possible initial misconceptions about what it is. Finally, I have *never* seen a single commercial or any other type of advertisement for this product. Perhaps I'm not within the company's target marketing area or something, but really, this video has been the only source of information I've ever had about the product. I do find the revealed marketing strategy interesting, but it has no effect on me either way. Water is water, this is just water in a different package. Again, though, good video about the product from "Company Man."
Something to add towards your point about targeting a more health-conscious crowd. Death Water tea and some of the seltzers are sweetened with agave syrup, as opposed to corn syrup or artificial sweeteners. A low glycemic index and significantly fewer calories than traditional sweeteners make it appealing to diabetics, people watching their weight, people cautious of artificial sweeteners, people who dont like the taste of stevia... I feel like it's in this interesting middle ground of conventional soft drink and health drink. It's a little sweet and more "interesting" than plain water. The tall can stands out from its competitors, and feels like the perfect serving size for this type of product. It's not overly-fortified with a ton of vitamins and minerals. Most interesting to me, it's not caffeinated. Technically the teas are, but they are naturally caffeinated (
Love the brand, they nail the niche of drinking something like an alcoholic drink at a show without drinking one without feeling like you have something lesser than. It’s to their advantage they court certain people and alienate others with their marketing. I’m a fan of the brand and feel reassured I can get one at shows or at home.
Liquid Death is my Favorite Drink honestly the spark of flavor test and the Morbid Puns got me laughing. “Convicted Melon” “Rest in Peach” “Severed Lime” you got my cracking up. That and everyone think it’s an Alcohol drink at stores which is ALSO Comical.
I love how much actual effort they put into their Greatest Hates albums. They're genuinely good albums (to those who like that kind of music), which for a collection on negative reviews, is pretty wild.
I bought a 12 pack (smallest you could buy at the time) when it first came out. Was expensive asf and had to be delivered. I thought it was cool and something to show coworkers. I had no idea it would later be sold in stores. Will never buy again tho. Imo the water is gross.
I've followed Liquid Death from the beginning. I got it right off the bat, and have LOVED it from the start. When they got the creative behind Mr. Pickles to do their commercials, and then just kept leaning into the insanity, it was amazing. I remember the first time I saw them in Kroger, and I could tell it was taking a while to get into Target, because I saw it everywhere else first. I love this brand so much. As a metalhead who came up in that scene, it really felt like the underdog getting its day. I hope they stay independent, and go IPO because I'm totally down to keep supporting them. Loved this breakdown!
I still enjoy having a beer or two now and then, but as somebody that has enjoyed drinking Arizona iced teas for years, I've found Grim Leafer to be one of the best tasting and most satisfying iced teas I've ever had. I rarely drink Arizona anymore thanks to this brand. Granted it does cost double what Arizona does. It is insane how quickly this brand took off and now I'm definitely a big time customer. I like sweetened teas, but unfortunately sweet teas like Gold Peak and Arizona are too sweet. Liquid Death perfected the sweet-spot for me. The branding really reminds me of marketing in the 90s and thats very nostalgic of 90s kids like me! I think there's no mistake that a lot of Gen Y seem to be the major demographic who are buying these at gas stations, which i noticed anecdotally... Keep up the great videos, company man and have a happy halloween!
Taco Bell doesn't deserve this stereotype when the pepperoni at Little Caesars exists. That's the next best thing to the stuff they make you drink before a colonoscopy (or coming down with a case of cholera) for flushing out the tailpipe.
First tried it at a Dropkick Murphy concert, my boyfriend is a recovering alcoholic and he was grateful to have something like this to choose so the marketing is brilliant.
Its a great company. I went to a concert where they were the only water available at $2 per can. The flavors are good, especially for a sparkling water, whenever i didnt care for sparkling water until earlier this year
Without any previous knowledge or reaearched I always just assumed LD was an alcoholic drink like Four Loco. But now after learning more about them, I honestly really dig it and glad to see them doing well. Going to have to give them a try one of these days.
I remember when I saw their first ad ever. You know how good an add gotta be for me to chose to watch it instead of skip it? Sending a witch to the super bowl? Skateboards w Tony Hawks blood? A commercial w pregnant women and kids partying? Turning their hate comments into albums? A horror movie on VHS? That's all hilarious! Sometimes brands just need to have fun
I was watching a podcast about 2 years ago when they talked about this new water in a black box. I was confused because I never heard of water sold in a box so when I went to my local store I tried it and ever since then I been buying liquid death every time I go to the store. it tast great and I think the design is well METAL🤘 lol. Great video as always.
So one interesting point to add to point 2 behind success. One very notable investor that should be mentioned is 7/eleven. This encouraged 7/eleven to carry and sell the brand in their stores
@LostHorizons0 To be fair, I can't remember the flavor of mine, but maybe some others are good. I just figured that with how massively trendy they became, and so many iced-teas are good, what could go wrong? My mistake.
@@starwarsunfiltered7848I never bother with trends I saw it at Whole Foods and grabbed it years ago as I prefer not to consume anything in plastic and the selltzer and water was perfectly fine
Aluminum is great, better than plastic. However, I would really like to see them diversify into glass bottle 40s. It would be nostalgic for one, and for two it would be resealable, which could compete with both premium sparkling waters, and commercial use. I know a lot of coffee stands go through cases of sparkling water to make Italian sodas. Give them a more sustainable option. Plenty of other brands are commercially viable at a cheap price point still using glass bottles. Liquid death could get custom embossed bottles, which would look great. It would also give them an opportunity to source the water from the Austrian alps like they did in the beginning as I know a lot of customers preferred that over the domestically made water.
@ not to split hairs, but if Trader Joe’s can sell cases of their own sparkling water in green glass bottles I don’t see why liquid death couldn’t as well. San pellegrino, topo Chico, and clearly Canadian are all also imported glass bottles. Not to mention the beer isle is still 50% glass bottles. We have glass recycling facilities in my city so I don’t see why they can’t do it. Plus sometimes throwing a glass bottle and breaking it can be a big stress relief, I think it goes perfect with their edgy marketing personally.
Pretty genius no matter what. For a 90's joke. Two ways this goes. Everyone realizes it's just a water product and the cool old skater guys cash out, and the kids no longer care. Or are bought out after an IPO and kids no longer care. How did they magically get distribution to major retail markets when it is cornered by Coke and Pepsi? Did they have their own trucks and drivers? Where is this water coming from?
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I was literally at work this morning drinking a can of LD and thought "Company Man should make a video about this stuff." I am shooketh
I still got cans in my fridge from a year ago. Nothing special.
@@Lobonovayou seem to have misunderstood that he said „and thought „Company Man should make a video about this stuff““
"I am in your walls." - Company Man
What a coincidence! I was just thinking, if I were in a simulation there would almost for sure be no way for me to know. And who would do that? What kind of different cultures and morals do they have?
Huh I always thought it was alcohol.
I hope they don't go public. It's when a company switches from making a good product to making the shareholders happy with ever increasing returns. A publicly traded company can make all the money in the world and shareholders would demand even more next quarter.
@@Alverant The first thing they might need to nail down is the "good product" part.
Or worse, a private equity firm buys em out and if you know, you know.
this is the point of capitalism, brother
@@djbillybool8173hence is its flaws. Endless growth is impossible
Or even worse they get bought out by a huge company and later phased out
Something sober people can drink at parties, bars and podcasts. Smart marketing.
Exactly why I like it as someone who doesn’t drink
That's why I've never heard about it... Great idea!
It's water. As a sober person, I can drink Cranberry juice, soda, energy drinks and many other options at parties and podcasts.
I'm always sober at the party, right when I show up.
Yeah everyone at social functions and metal shows (who don’t know about it already) assume it’s beer. Love being the undercover teetotaler, I don’t get stupid intrusive questions anymore
Product names like this remind me of the 90’s when everything was Xtreme!
Putting Zs at the end of everything just isn't cool anymore. Edgy art with medieval fonts are all the rage now.
@@Bern_il_Cinq gotta get the attention of the goth mommies somehow.
Xtreme Bomb Pops are the new thing lol
@bigbadbillyd8638 especially the big titti3 goth mommies.
They're even using Tony Hawk blood..... That's pretty Xtreme
Liquid Death helped me quit alcohol entirely after trying and failing a few times. The lime one tasted a lot like bud light with lime, so I would get two of those, and then refill them with water at home from the tap. The can was a great placebo effect.
Hey good job! 🎉proud of you, internet stranger
Thats awesome to hear. I hope things are still going strong for you. 🎉🎉❤
Nice! And congrats!
Good for you dude.
Finding out what Liquid Death actually sells is one of the biggest "that is NOT what I was expecting" moments in business in at least the 21st century if not of all time.
Yeah, I always assumed that they were another damn energy drink company, so I avoided them like the plague! But I'll probably try it out now!
@@ArsonRaboot Tf you mean "try it out" lol
Have you never tasted water before?
I was expecting absinthe.
@@ArsonRaboot you're not even avoiding plastic because the can has a plastic lining so if it's going to leach anything from a plastic bottle it'll do it from a can too. Buy the cheapest bottled water or bring it from home.
Yet another triumph of style over substance.
Liquid Death was the only water you could get at When We Were Young Festival in Vegas. At $6 a can, they must have made $2M off that alone. Hopefully all of the cans were recycled.
any hints to what your next "Horror History" or "Thing You Missed" subject will be?
This is a cross over I would never expect 😅
I guess I'd go without water then lol Gatorade is better
Pretty sure one of the performers at WWWY is an investor in Liquid Death, hence the price gouging
Yes, they're also sold at the PNC Bank Arts Center in NJ.
I like how these were always just alchoholic drinks for people who dont drink at concerts or parties or whatever so they dont look out of place just drinking mineral/sparkling water.
I thought they were an energy drink company as there’s a lot of energy drinks out there
@@johnfoltz8183its not
@@Ottophilhence “I thought”
Do adults going to parties really need a clandestine way to drink water? Just drink water. Unless your party is filled with edgy 13 year olds, no one will care even a little bit.
I thought liquid death was a beer this whole time
I thought it was some kind of alcopop like Four Loko when I first heard of it.
And I thought it was an energy drink. Makes a big difference when you actually examine the label, huh?
I have never actually heard of or seen it before so I thought it was a hot sauce. You know how some of them got silly names like "The Bootyhole Incinerator" or something, I thought it was that.
Right? I thought they were just another White Claw, Mike's Hard, or Smirnoff type of competitor, honestly.
@@MarsJenkar energy to die?
Right place, right time, right name
A friend of mine went sober, so I started drinking Liquid Death hanging out with him on the back porch watching squirrels and birds. Quality friend time and a way to support him. And for two guys drinking water, drinking LD at least feels a little more hardcore than just saying we sitting on the porch having a glass of water
Lol, I love it!! This is so positive!
Must consoom product.
Honestly it feels like a fad. It seems like the whole market is people who want to look like they're drinking beer but not drinking beer. That's kinda a strange market.
The can and name will put off a lot of people ( no parent is sending their kids to school with this)
@malpractice118 honestly I hope not. While i don't drink it personally, i just have a water bottle, I much prefer people to drink from aluminum than endless plastic garbage.
@@michaelsmith953 Plastic coated aluminum.
As a college student who doesn't like to drink much I love this brand their products are genuinely really good and the marketing behind it is super catchy love liquid death
Love you, Company Man! One of my favorite channels for years now!
I'm honored.
2:30 tbf, when you share your personal iformation online, you are practically selling yourself to these companies, so in a way, they're being sincere
I went to a Skillet concert last year and I took my younger siblings. They got thirsty and I was freaking out because I couldn't find someone selling water but someone from the counter noticed me looking around and told me that Liquid Death is water. I've been a fan since
I honestly thought LD was like a hardcore energy drink😂
I thought it was booze, you know, something that could actually cause death?
The flavored sparkling waters are great because they taste nice as a soda alternative while being like sub-5g of sugar in the tall can.
My mother-in-law was in the hospital and she was drinking a liquid death. The nurse freaked out because she thought it was an energy drink. 😂 Guess she won’t forget the brand of that water once she realized what it was.
I didn't even know it was water. I thought it was some kind of extreme energy drink.
I am hooked on these beverages. Give Armless Palmer, Grim Leafer, Rest in Peach, and Dead Billionaire a try - my favorites flavors and yes those are their actual names lol
Oh and their commercial with Ozzy Osbourne? Legendary lmao
Drink tap water and you will save a lot of money. Total waste of money.
@@Lobonova pass
I love the grim leafer and dead billionaire flavors I also like that they have almost 0 sugar
@Lobonova people who advocate drinking tap water should really look into where that tap water comes from all the chemicals and bleach make it worse for your health
@@LobonovaActually those are tea flavors he listed.
One of the "top selling water brands on Amazon" we truly live in a distopian society
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More of a love/hate relationship.
I don't buy it because they are cans. I can't close it or reseal it. With a bottle with a cap, I don't have to worry about it spilling if some knocks it over. Sorry a bottle is just more convenient.
@12012channel ever heard of a insulated cup with a lid?
I have to say it is such a cool company, it it’s so hard to find for me here in Canada. I brought one to class one day in high school and my teacher came up to me and said, “hey you’re not allowed to drink that in the library! Only water” little did he know, I showed him what it was and he was shocked and a little impressed. So funny
Seems more corny than cool imo
Its expensive water, nothing special
I know it’s kinda pricy, I wouldn’t buy it normally I personally drink two water; but if your gonna buy water I think there cans are kinda cool looking. I would buy liquid death any day over like Poland spring water or smart water
And there we have it. The target audience of children.
Guys I don’t know you gotta be so rude all I said was I think a water company had cool looking cans like wtf
Can you do a rise and fall of TGI Friday's? Now that they're most likely to file for bankruptcy?
Oh look they just filed for chapter 11 bankruptcy today...
Your prayers were answered
The biggest thing for me is that it's not in a single-use, "recyclable" plastic bottle, with a plastic label that will end up in a landfill
75% of all the aluminum ever produced is still in use/recycled today.
The inside is still plastic coating I believe.
Was at a KoRn concert a few weeks ago and, I kid you not, there were many more people drinking liquid death than were drinking alcohol. It’s great to see.
I never heard of this until last month during a tennis event where they had their mascot (a grim reaper) and where handling out free packets of powder of it. The place that had the packets was a casket with the logo of the product on it.
Powder of what? Like, dehydrated water?
My wife is a metalhead and a mechanic. She loves Liquid Death. The marketing attracts her and she needs the water turning a wrench all day.
Mmmm I'd love those hands on me
9$ a can at a concert is basically being bent over and really taking that awful aluminum tasting bullshit.
To be fair everything at a concert is always more expensive.
Yes great point and very accurate but yea it doesn’t have to be it’s made so. 12$ beer should also be illegal but water? Reminds me when I lived in the desert and they had to give us water. Always tastes like a hotel. I love my well.
@@redclayscholar620Just checked the price at my local Walmart as I was thinking of giving it a try ... $13 for an 8 pack. That is a bit overpriced even for a newer player to the market.
@A_Blip_In_The_Universe It is a bit more but it is also aluminum cans as opposed to plastic which many folks say impart it's own flavor into the water.
The aesthetic is also a big seller and helps those who don't drink alcohol feel less self conscious while socializing.
I forget the comedian's name but there was one guy that said "Liquid Death! For when you wanna be healthier but you don't wanna look like a p*ssy!" 😆
@@redclayscholar620 the aesthetic is a way bigger driver on it's price than the aluminum cans. Both LaCroix and Bubly come in aluminum cans, are only around 4 oz less and sell for around $5 for an 8 pack here. And I don't think using agave syrup as a sweetener costs that much. For a lot of people it is probably overpriced at retail.
Before this video, all I knew about them was that they were a brand that made water in beer cans so you could pass at parties, and I thought it was pretty lame. Like just be a grown up and drink water, no need to be peer pressurey about it. But hearing all this I admire their creativity and humor and will definitely be looking for that tea 👀 I've yet to find a bottled or canned one that i enjoy
Love their marketing, but have never bought any, too damned expensive.
Saw those ads with the grandmas playing death metal and performing skateboard stunts directed by the Jack Ass guy. I fell in love.
Cans of water that cost the same as energy drinks, and they somehow convinced people to buy them and influencers to shill for them. I imagine that's why they are successful.
It's yet another fad. It won't be popular or even seen much at all in 5 years or so once the novelty wears away
Found the haters
@@mikemarks6136 my guy it's water for 4x the price of water with funny adverts
@@mikemarks6136 Not so much haters as financially responsible.
@@mikemarks6136found the kool-aid drinker. Imagine defending this shit for overprice basic needs.
Great vid....I see this everywhere and did not know it was water...thought it was another energy drink. I learned something today and that means today was a good day :)
I remember hearing about liquid death for the first time while in Burlington. Now it's everywhere!
Burlington, Connecticut?
Burlington, Kentucky?
Burlington, the clothing chain?
Started drinking Liquid Death in 2021 after finding it in a local candy shop with my son of all places and showed it to my family and now we all drink it - it really hits different
Lol bottled water is the last thing I'd spend my money on, I just use a Brita filter. It boggles my mind how so many people spend all this money on it just for convenience or the brand name when it's practically free in unlimited amounts from the tap.
I honestly haven’t heard of liquid death until today but it’s interesting to know that they’re making an impact
id had never seen any advertisements for liquid death. so the first time i saw it in the store i thought it was a new beer that came out lol
Their flavored water is solid, but that peach tea and Arnold palmer of theirs are very very good. I buy a case every few weeks from Walmart. Being newly sober, its a great drink replacement for me
LD is such a metal drink, you can taste it in every sip!
is this a joke?
@@SkyeID yes
I gave up soda seven years ago for fizzy water. Ever since, I've bounced around between many brands - whatever is available to me at the greatest volume. Where I am now, I can acquire a 12-pack of LD for 10 bucks.
The thing I've noticed is that when it's room temperature, it's decent...but when it's cold, it's amazing. This is not something I can say about most canned or bottled fizzy water.
I'm glad they seem to be doing well and hope they can keep expanding their reach. I've tried a couple of the other flavors, they're not for me, and that's okay!
Until this video, I thought liquid death was an energy drink
Topic suggestion: Studio Ghibli - Why They're Successful
Seriously, Company Man. The Japanese film studio is known for their critically acclaimed movies such as Ponyo, Howl's Moving Castle, Princess Mononoke, Kiki's Delivery Service, Spirited Away, My Neighbor Tortoro, The Boy and the Heron (the most recent one), and more. These movies changed the anime industry. Props to Hayao Miyazaki and the entire Ghibli crew to make it happen.
Honey wake up, new company man video just dropped.
5:10 am we’re I am
I’m up I’m up
I’m single but I just woke up my dog! He’s in for a treat!
I can honestly say that this is the only channel on TH-cam that I have consistently watched for as long as I can remember. Other channels get boring and loose my attention but not company man. Always keeps my attention and when a new vid drops, I drop what I’m doing and watch.
@@Nirad-jt7en yep. One of the few channels I’m subscribed to
Marketing aside, I only drink the unflavored version and like how their product tastes more than some other brands. Sparkling water can vary widely in taste from company to company.
This company would be unsuccessful on every country on earth, except US
No one cares about your schithole country
So, a win for the USA, eh?
Because other Country’s don’t have a morbid Sense of humor
And, at least in europe, the tap water is perfectly fine. There is really no need or interest for bottled water.
@@LostHorizons0 Buddy, you can't even spell. Pipe down.
Ty for making videos consistently over the past 4 years every Wednesday at 1pm CST. I appreciate it.
Work at a grocery store and had what I assume was one of their sales reps role up in an old-school van decked out like a start-up rock band, just covered in that crazy imagery. Dude bought and had us shove 3 sofas into that thing and gave us several cases of the stuff as thanks. Actually turned it down since I assumed it was an energy drink or alcohol so in that sense the "disguise" aspect worked.
OH! This whole time, I thought LD was an energy drink! LOL
Next video: Company man-crazy level of consistency!
never heard of it until this video
same
Thank you for your videos Company Man. You do great work my friend 😊
12:01 The Peak mentioned
I've only ever seen this product once and it was a streamer drinking it. I assumed it was an energy drink. It sounded tasty... but water? I'll use my britta pitcher thank you. Much cheaper and even better for the environment.
Wait, it’s _water??_ This whole time I thought it was an energy drink!!!
I thought it was alcohol, something that can really kill you.
Got to admit that this was quite a reveling video because, for one, I had no idea what this product was. In fact, when I saw the thumbnail, I initially assessed the product to be an alcoholic, "Four Lokos"-type beverage. That is likely what I thought they were if I have ever seen the cans in a store (I live in Southern California, so I am, apparently, in a region likely to have had them in store since their release.) That brings me to my second point, I wonder how much of their marketing is also causing a lack of sales just because of possible initial misconceptions about what it is. Finally, I have *never* seen a single commercial or any other type of advertisement for this product. Perhaps I'm not within the company's target marketing area or something, but really, this video has been the only source of information I've ever had about the product. I do find the revealed marketing strategy interesting, but it has no effect on me either way. Water is water, this is just water in a different package. Again, though, good video about the product from "Company Man."
Something to add towards your point about targeting a more health-conscious crowd.
Death Water tea and some of the seltzers are sweetened with agave syrup, as opposed to corn syrup or artificial sweeteners. A low glycemic index and significantly fewer calories than traditional sweeteners make it appealing to diabetics, people watching their weight, people cautious of artificial sweeteners, people who dont like the taste of stevia...
I feel like it's in this interesting middle ground of conventional soft drink and health drink. It's a little sweet and more "interesting" than plain water. The tall can stands out from its competitors, and feels like the perfect serving size for this type of product. It's not overly-fortified with a ton of vitamins and minerals. Most interesting to me, it's not caffeinated. Technically the teas are, but they are naturally caffeinated (
Love the brand, they nail the niche of drinking something like an alcoholic drink at a show without drinking one without feeling like you have something lesser than. It’s to their advantage they court certain people and alienate others with their marketing. I’m a fan of the brand and feel reassured I can get one at shows or at home.
I thought it was a brand of beer or energy drink or something. No clue it was just water lol.
I would so watch a longer video about this!!! Super intriguing!
Liquid Death is my Favorite Drink honestly the spark of flavor test and the Morbid Puns got me laughing. “Convicted Melon” “Rest in Peach” “Severed Lime” you got my cracking up. That and everyone think it’s an Alcohol drink at stores which is ALSO Comical.
Damn, you must be easily amused
Its water bro, just expensive water.
@@olivercharles2930 You sound like you're fun at parties.
@@Lobonova With people like you, it's no wonder why we don't bother curing cancer.
@@stlfatman I am.
I think it's genuis. I'm not a consumer of LD but as someone in marketing I am inspired by what they've been able to do in their market
The most mid / low tier flavoured water ive had.
Never heard of this.
I love how much actual effort they put into their Greatest Hates albums. They're genuinely good albums (to those who like that kind of music), which for a collection on negative reviews, is pretty wild.
When I first heard that name... I was intrigued. Definitely eye catching. When I saw it in the store I just had to get it.
Love your channel. Bro
Never heard of them.
I bought a 12 pack (smallest you could buy at the time) when it first came out. Was expensive asf and had to be delivered. I thought it was cool and something to show coworkers. I had no idea it would later be sold in stores.
Will never buy again tho. Imo the water is gross.
Expensive gimmick water.
$2 tea
It’s literally $2
@@xOddHope2 bucks for basic needs? Anything about zero is expensive.
It's cheaper than Starbucks, monster, red bull. So that's a win.
@@xOddHope It's literally $3.00 everywhere I've ever seen it.
I've followed Liquid Death from the beginning. I got it right off the bat, and have LOVED it from the start. When they got the creative behind Mr. Pickles to do their commercials, and then just kept leaning into the insanity, it was amazing. I remember the first time I saw them in Kroger, and I could tell it was taking a while to get into Target, because I saw it everywhere else first. I love this brand so much. As a metalhead who came up in that scene, it really felt like the underdog getting its day. I hope they stay independent, and go IPO because I'm totally down to keep supporting them. Loved this breakdown!
It’s that damn packaging cmon. I’m a heavy death metal type guy. Of course I buy liquid death
I always thought it was geared towards the hardcore scene so sxe kids could hold a can that looks bad ass without alcohol in it
Very fitting considering heavy metal in general seems to be all bark and no bite. I don't even mean that in a negative way.
@ find a hardcore show. it’s all bark and bite
@@dcapjunk *no bite
@@olivercharles2930 where do you live Oliver Charles I’ll bite you how about that
I've never heard if thiss. so, this is literally just water? I mean, it's water, nothing else right? It's water in a can?
Who else has been under a rock and NEVER heard of Liquid Death??
@@jimv77 [tumbleweed.gif]
Just you hon what red neck 1 horse town you from ?
Me too lol
@@LostHorizons0 Europe.
The water itself is very good too. Their sparkling waters are my favorite.
I drank one only because it was free. Not gonna lie, it was really really good. It's not all just marketing that makes them successful.
I still enjoy having a beer or two now and then, but as somebody that has enjoyed drinking Arizona iced teas for years, I've found Grim Leafer to be one of the best tasting and most satisfying iced teas I've ever had. I rarely drink Arizona anymore thanks to this brand. Granted it does cost double what Arizona does. It is insane how quickly this brand took off and now I'm definitely a big time customer. I like sweetened teas, but unfortunately sweet teas like Gold Peak and Arizona are too sweet. Liquid Death perfected the sweet-spot for me.
The branding really reminds me of marketing in the 90s and thats very nostalgic of 90s kids like me! I think there's no mistake that a lot of Gen Y seem to be the major demographic who are buying these at gas stations, which i noticed anecdotally...
Keep up the great videos, company man and have a happy halloween!
i thought liquid death was what happens in the bathroom after taco bell
Funny joke dad
Taco Bell doesn't deserve this stereotype when the pepperoni at Little Caesars exists. That's the next best thing to the stuff they make you drink before a colonoscopy (or coming down with a case of cholera) for flushing out the tailpipe.
I always like how you make your own graphs
I’ve still never had this water. lol.
First tried it at a Dropkick Murphy concert, my boyfriend is a recovering alcoholic and he was grateful to have something like this to choose so the marketing is brilliant.
Had a can a few years ago...pretty meh tbh. Tasted like regular ol water.
was it wet like water too? 🤯
🤡
@@LostHorizons0 How much is liquid death paying you, buddy?
Its a great company. I went to a concert where they were the only water available at $2 per can. The flavors are good, especially for a sparkling water, whenever i didnt care for sparkling water until earlier this year
"Liquid Death" is such a rock name
So much so it is cheesy lol
@@olivercharles2930 oh yeah, but megadeth isn't cheesy ?
@@tchitchouan I guess it is? Not sure why are you saying this to me lol
Without any previous knowledge or reaearched I always just assumed LD was an alcoholic drink like Four Loco. But now after learning more about them, I honestly really dig it and glad to see them doing well. Going to have to give them a try one of these days.
That powder is just Crystal Light for edgelords
I remember when I saw their first ad ever. You know how good an add gotta be for me to chose to watch it instead of skip it?
Sending a witch to the super bowl? Skateboards w Tony Hawks blood? A commercial w pregnant women and kids partying? Turning their hate comments into albums? A horror movie on VHS? That's all hilarious! Sometimes brands just need to have fun
I tried it once and was so disgusted . It tastes like metal. Not a fan at alll
“That’s the point!” - metalheads who drink LD, probably
I was watching a podcast about 2 years ago when they talked about this new water in a black box. I was confused because I never heard of water sold in a box so when I went to my local store I tried it and ever since then I been buying liquid death every time I go to the store. it tast great and I think the design is well METAL🤘 lol. Great video as always.
That water is nasty.
So one interesting point to add to point 2 behind success. One very notable investor that should be mentioned is 7/eleven. This encouraged 7/eleven to carry and sell the brand in their stores
I tried one. Tasted like shit. I poured out the last half.
I like the plain seltzer
@LostHorizons0 To be fair, I can't remember the flavor of mine, but maybe some others are good. I just figured that with how massively trendy they became, and so many iced-teas are good, what could go wrong? My mistake.
@@starwarsunfiltered7848I never bother with trends I saw it at Whole Foods and grabbed it years ago as I prefer not to consume anything in plastic and the selltzer and water was perfectly fine
Being sober and into punk rock and metal music. I love Liquid Death.
Never heard of it.
You know, you always say distribution is not fun, but it's important, you should make a video of like top 5 distribution success stories! 🎉
:)
Aluminum is great, better than plastic. However, I would really like to see them diversify into glass bottle 40s. It would be nostalgic for one, and for two it would be resealable, which could compete with both premium sparkling waters, and commercial use. I know a lot of coffee stands go through cases of sparkling water to make Italian sodas. Give them a more sustainable option. Plenty of other brands are commercially viable at a cheap price point still using glass bottles. Liquid death could get custom embossed bottles, which would look great. It would also give them an opportunity to source the water from the Austrian alps like they did in the beginning as I know a lot of customers preferred that over the domestically made water.
Problem with glass is that they're brittle af and no one wants to get shivved with one anytime soon.
@ not to split hairs, but if Trader Joe’s can sell cases of their own sparkling water in green glass bottles I don’t see why liquid death couldn’t as well. San pellegrino, topo Chico, and clearly Canadian are all also imported glass bottles. Not to mention the beer isle is still 50% glass bottles. We have glass recycling facilities in my city so I don’t see why they can’t do it. Plus sometimes throwing a glass bottle and breaking it can be a big stress relief, I think it goes perfect with their edgy marketing personally.
Pretty genius no matter what. For a 90's joke.
Two ways this goes. Everyone realizes it's just a water product and the cool old skater guys cash out, and the kids no longer care. Or are bought out after an IPO and kids no longer care.
How did they magically get distribution to major retail markets when it is cornered by Coke and Pepsi? Did they have their own trucks and drivers? Where is this water coming from?
All hype and no actual value. Got it. Bring on the "Rise and Fall" vid in a few years.