eCommerce Marketing Strategies - 12 Killer Tips | Marketing 360
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- เผยแพร่เมื่อ 16 พ.ค. 2024
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Tips covered in video:
Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce
Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video
Tip #3 - Schema markup for google rich cards (schema markup testing tool)
Tip #4 - Optimize your product feed via Google Merchant center
Tip #5 - Run Google shopping ads
Tip #6 - Run dynamic retargeting campaigns across Google display and TH-cam. As well as retargeting ads across FB and Instagram
Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand.
Tip #8 - Invest in social media management, build an organic following.
Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions.
Tip #10 - SMS VIP deals
Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service
Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon.
#increase ecommerce sales #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips #ecommerce tips for success #ecommerce website design tips #ecommerce marketing agency
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
/ jb-kellogg-8567a029
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excellent video. thank you so very much for posting. i subscribed. yall are some pros!
Glad you liked it! If you have any ideas for videos you'd like to see or questions you'd like answered let us know.
Nice Video clip! Apologies for the intrusion, I would appreciate your initial thoughts. Have you considered - Giyenry Konthan Approach (search on google)? It is a good one off guide for making money online using this simple email marketing without the headache. Ive heard some amazing things about it and my friend after a lifetime of fighting got amazing results with it.
thank you
Wow! This was no doubt the best 11min 15 secs I hve spent watching a video..I loved it..thx.
Great video! I appreciate your coherence and straightforwardness. Going to put these tips to the test now. Thank you!
Great to hear!
Concise and on point. Thanks so much for taking time out to post this!
Glad you liked it! Thanks for watching :)
Interesting points, I most certainly see the practical aspect of your project! Well done and keep up the hard work, looking forward to your future development and updates!
you nailed it bro!!!!...i got Goosebumps
That's a lot of info in 11 minutes, well done! I have to go thru again with a notepad, too many new ideas. Thanks.
Glad this was helpful. We also have a playlist of eCommerce Marketing tips you might find useful: th-cam.com/video/6rdB6Nq42Dg/w-d-xo.html
Also, let us know if any of these tips get results for you.
Thanks for the invaluable advice. Straight to the point and easy to follow. Great job mate! 👍
Fantastic! Glad to hear it.
Can't believe this doesn't have more comments, Great information!
Thanks Cory!
Love your videos. You go into great detail. I've been doing eCommerce for 10 years and it's refreshing to hear honest training that helps people out. Cheers, keep it up!
Thanks so much! And congrats on 10 years :) It's quite an accomplishment.
@@Marketing360 Yeah it can be up and down but it's been quite a ride. Your effort is appreciated. If I can ever help, you can contact me at training@jrfisher.com
What do you sell or promote in the E commerce space I’m curious to know ?
I was expecting to have heard of all of these before but was delighted to have heard 2 new tips, which I will start using. First time watching one of your videos, Thumbs up from Ireland.
That's awesome to hear! Which tips were new to you?
these are honest tips, respect for that and thank you
the most infos i received in 10 mins i love the way you kept explainig everything on a row
Love that!
It's really not wasting time. Literally!
Great! Starting my own business at 15 and this has helped tremendously:) already growing 10x faster!
That's awesome. Congrats!!
Hello you know you can grow more with your business by creating ads and a website for your business it will create more awareness of what you are doing and it will convert into more clients and more clients means more money if you are interested in any one of the ads or website I got you
Appreciate the info man. Great content and hugely helpful.
You're welcome!
Nice job! Concise tips and straightforward! I agree with those tips especially CRM.
Glad you liked them!
This is the first video of your's I've seen. Great advice. Thumbs up for you!
Thanks Jonathan!
Good stuff, Maynard!
This is AWESOME! Thanks so much!! Going to get on this right away!
Good luck! Thanks so much for watching. :)
thanks a lot! Really helpful.
Solid tips! Thanks for this helpful video!
Our Pleasure!
Awesome video. Thank you !
This is definitely great information !
Glad it was helpful! Thanks for watching :)
Woa, Awesome value and great tips
Very insightful, so many things I wasn't doing. Thanks for sharing!
You're very welcome. Good luck out there!
So helpful mate, thanks so much.
Helpful tips! I took some good notes. Thanks for sharing!
Awesome! Which tip was your favorite?
Thanks for the tips and tricks brother! I enjoyed the video!
Awesome!
Wow ! Excellent video ! Thank you so much. 4 years later and just came across this. So helpful since I’m getting into Advertisment. 🙏🏻
Fantastic!
Excellent Tips... Just loved it... no non-sense video....
Wow no bs you gave us a lot of practical tips. I really appreciate it. I subscribed immediately.
Great to hear! Thanks so much for subscribing. :)
Thank you - very clear and to the point!
YES
Best video I have ever watched when it comes to eCom, full of info and tips ... thank you so so so so much
Awesome!
Amazing tips im not even doing business in ecommerce yet but i hear a ton of great tips i can incorporate into my real estate business . Thank you very much for sharing
Great to hear, Gerry! I'm glad these tips are helping you. Good luck out there!
You can market in social media platforms or do SEO if you have a site to further expand your business and if you don't have a site try creating one it really improves buisness, you can hire ne to do this for you as am expert in website design and development and social media ads in various platforms if you can't by yourself
Subscribed! Thank you for all of the insight. I have an e-commerce interview next week and this helped me so much
How'd it go??
right
These are awesome tips thanks!
So much value in 1 Video. Great!
Glad you liked it!
Hello mate, extremely nice stream that you have here. Keep em coming.
B
Not even finished the video yet, andI noticed some of your marketing strategies incorporated in your video.
Having that background with an open door while standing and talking like in a rush gives a viewer that sense of urgency when looking at you and the environment.
That background noise gives that effect to the viewer that it's a very busy place that you're in and making it seem like a lot is happening in your company and every minute is valuable from this video.
I can go on but I'd like to say thank you for putting out this video.
Thanks for watching, Enrico! I like your insight. Really, our creative choices in the video were more about honesty than some subliminal marketing strategy.
- We have an open door policy and unless we absolutely have to it's habit to keep doors open
- Our office is an open layout and, totally honest, can get a little noisy at times. When we shot this video I think we were almost to 500 employees so you can imagine the volume!
At the end of the day we believe marketing should be up front and truthful. You don't need bells and whistles, or fancy subliminal triggers. You need a good product and the right people to support it. Start by marketing that and you're half way there!
Edwinconsult__ on Instagram helped me out with traffic and now lots of sales and orders I’m getting..
I really like this video, thanks so much and may God bless y’all for the knowledge you’re spreading around.
Our pleasure!
Do you own a dance studio if so where what city ?
dropping nuggets of wisdom! love it
That's what we're here for!
so much words mean good project!
So much good information and it was Free!!! I have some work to do. Thank you.
We aim to please. Glad to hear it was helpful! Also, you might want to check out our eCommerce playlist with even more eComm tips: th-cam.com/video/6rdB6Nq42Dg/w-d-xo.html
Great video buddy. I wrote all of them and now I start to apply it. I now this is just an intro but I'm sure I'll find every one extend explication. Thanks Guys.
That's great to hear!
best video in the whole internet
Very insightful content. Time to apply this to my biz!
Nice!
Kadak nice marketing knowledge thanks
thanks for the tips! it's very relevant for newbie like me!
Glad to hear that! Which tip stood out the most?
Excellent 'to the point' knowledge.
Thank you
Liked and Subscribed...
Thanks Amit! So glad you found this video (and our channel!) valuable. :)
wow! great stuff guys
Much appreciated!
hey there! i am relatively new store owner and am grinding! I worked in e-commerce but this is my first time store! Appriciate for the tips though
That's awesome! Keep on grinding :)
Oh yeah, you may also want to check out our eCommerce playlist, if you haven't already: th-cam.com/play/PL73SNd8nA1-eBGjEZ93ln-JK1okLWg-ED.html
Love all your videos! Thank you!
Thank you!
that was great..thanks alot ..followed you for more great work
Thanks for the follow!
Great video just found your page one question I have is if I’m using a drop shipping site like Shopify how do I get those had written notes in
Hi, Tika! Great question. Depending on your dropship supplier often times (for an extra fee) they will add notes on your behalf. Generally you just want to reach out to them directly and see what they're willing to do! Sadly, if you're using a system like Oberlo or AliExpress that's probably not an option for you due to the automation/hands-off aspect. Hope that helps!
I have been interested in taking a e-commerce marketing class and this motivates me to take it and will also help me in the near future once I’m ready to start up . Thank you -for the info very helpful .
You can do it!
Edwinconsult__ on Instagram helped me out with traffic and now lots of sales and orders I’m getting..
Great tips, thank you very much for sharing. It is clear that you have a lot of good experience in this space!
Thanks! We've been doing this for a looooong time and currently have over 20,000 clients. Plus we just love the ecommerce marketing since! The more things change the more the fundamentals matter.
This information is really good! Thank you 🙏
Glad it was helpful!
great, great video!! I'm in love with your content
Awesome! Glad you liked it. :)
YES RIGHT GREAT VIDEO
#11 is pretty good 👌🏾
Amazing info, thanks
Loved it.
great information!
Thank you!
Glad I listened to this.
We're glad you did too!
Awesome.Very Informative.Thanks for your nice presentation.Expect more videos in future.
You got it! We post new videos weekly, sometimes more. Keep an eye out and be sure to subscribe and hit the bell so you're notified when new videos go live.
Awesome. It is still relevant. Thanks JB. Cheers.
Thanks! It's more important than ever for small businesses to optimize their online presence. Glad you enjoyed it!
Superb information and advice!
Great video JB! If starting a business to sell watch straps, is it better to have a product Page for each strap colour? To have more precise urls and more pages to index?
Sometimes. However, most website platforms allow for variable URLs for variable products which will allow for organic ranking or direct traffic.
However, if the straps are different enough (not just color) it may be better to have standalone pages.
Great question!
It’s been 9 months Ospina and I’m curious to know how your watch strap business is going ?
Dudeeeeee you’re a legend 🙌🏻
Ha ha! Thanks, Satvik. Glad you enjoyed the video!
Wow this was amazing! Thanks for the great tips!!!
You got it!
Amazing video , Thanks for sharing some valuable stuff
You're welcome! Thanks for watching :)
Amazing tips! Once you start your e-commerce business, one of your main jobs is to be a full-time marketer. You are in the marketing game, which means you have to market your business constantly. You have to learn the best marketing techniques, which is what will set you apart from your competitors. This will enable you to scale your business to the next level. It is necessary to keep educating yourself, learn different marketing techniques, understand to the "ts" your target market, & become an expert in marketing/ selling psychology.
Nailed it!
Thanks, Sir This Video Help Me A Lot!
You're welcome!
I am an undergraduate and this is really helpful to know now
Glad to hear it! Feel free to shoot questions our way when they come up.
You can market in social media platforms or do SEO if you have a site to further expand your business and if you don't have a site try creating one it really improves buisness, you can hire ne to do this for you as am expert in website design and development and social media ads in various platforms if you can't by yourself
Thanks, very useful information.
Great Value!
Thank you so much.... nice video , nice presentation, and strong tips ... thanks team
Thank you very much!
Its really great....12 Killer Tips for Ecommerce. Thank you
You bet! Thank you very much!
Thanks, this video was very helpful.
You're welcome!
Nicely distilled.
Just setting up a Shopify store. These tips are really helpful!
Great to hear, Micah! Have fun :)
You can market in social media platforms or do SEO if you have a site to further expand your business and if you don't have a site try creating one it really improves buisness, you can hire ne to do this for you as am expert in website design and development and social media ads in various platforms if you can't by yourself
Thanks for these tips 🙏
Of course! You're very welcome :)
This information was so helpful. For this video to be 2 years old the content is still valuable to eCommerce today. Thank you so much for these tips, best 11 mins spent on TH-cam.
Glad it was helpful! Digital marketing changes so rapidly we've been really pleased to see how this video has stood the test of time. Thanks for watching!
I’m here 4 years later
Hey La Kisha do you happen to have an e-commerce store ?
this is great video, thank for your sharing and advice.
Thanks for watching!
Really Informative thanks for sharing :)
You got it!
Thank you for sharing!
Of course!
I love this, very informative and useful
Thanks for watching!
❤
LOVE IT! - Shout out from South Africa
Thanks for watching! Love seeing how far this video has made it :)
@@Marketing360 Here from Tunisia ... Great job !
@@raedweslati4393 Amazing! Thank you!
Do u want to business Tee shirt .I m from Bangladesh.
Gauteng
My Uncle sent me here to get smart and become Rich and Educated
He sent you to the right place!
Thanks - solid content, well presented
Much appreciated!
👌👌
Great informations. Thanks for all the awesome free content. There is just one little thing. At minute 10:30 you recommended a card in the customer care package to bring the customer back to your own website to increase the sales. That would be just great but as far as I know this is not conform with the Amazon terms of service and could bring some serious trouble for your Amazon account. Maybe they changed it and now you are allowed to do it but I cant imagine because you taking sales from AMZ
Hi Marten! Great question. Amazon does prohibit sellers from attempting to divert or redirect shoppers away from the Amazon website (including calls-to-action in the product description, or giving buyers a discount for abandoning the Amazon sales process and re-purchasing on the seller site) but there are no explicit restrictions on including marketing messages within the delivery. That being said, Amazon could change the rules at any time so you'll want to make sure you are fully adhering to their requirements at all times. This article may help - sellercentral.amazon.com/gp/help/external/200386250
nice comment
Great, bro...
Excellent video!! Bravo
Best busines video I ever watched on TH-cam
Awww... thank you!
EXTREMELY AWESOME INFO FOR ECOMMERCE....SO GRATEFUL AND THANKS!
Much appreciated! Thank you.
Andre L. Vaughn good
وىىممخح
Great overview of how you can boost your sales! We must add that SMS Marketing is a must for any business these days, especially e-commerce store!
Totally agree!
Great video, thanks for share :)
Great tips, so many people neglect email automation you can scoop up so many more sales on the backend with minimum effort!
Nothing in this world is truly "set it and forget it" but automated email journeys are about as close as you can get! The occasional update or optimization and you're good to go.
Edwinconsult__ on Instagram helped me out with traffic and now lots of sales and orders I’m getting..
I love this, thanx
Gold ! thank you
You're very welcome
This is my 12th replay hahahaha. Thanks for the content.
12 replays for 12 tips. I like your style!
ha