21st Century Design

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  • เผยแพร่เมื่อ 12 ม.ค. 2025

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  • @newyonface3700
    @newyonface3700 ปีที่แล้ว

    don norman really gives the designer the purpose to explore the design beyond the aesthetic and businesses

  • @UXNOW
    @UXNOW 4 ปีที่แล้ว +42

    Hi, Don! I have read so many of your books and articles that I consider you an old friend.
    I loved this new video and it's content like this that inspires me to be a better designer.
    Thank you and stay well!
    Greetings from a great admirer in Brazil.

    • @mordor423
      @mordor423 4 ปีที่แล้ว

      Your channel looks very interesting but looks like it's in Portuguese. Do you have translations on there?

  • @hederssantos5324
    @hederssantos5324 2 ปีที่แล้ว

    The best Video!
    I've been in the designer market for a long time, often studying for myself and looking at new horizons. The challenge of creating specialized schools is how to create assessments and concepts.

  • @ShayneCuffy
    @ShayneCuffy 4 ปีที่แล้ว +5

    This is a powerful message that may be misunderstood by some. I’m behind this way of thinking about DesignEd for all. Thank you

  • @jerryldavis1823
    @jerryldavis1823 3 ปีที่แล้ว

    I get it now . I understand design now . I used to think that design is a particular thing . But now,further exploration has taught me that design is everywhere and the world's runs on design. Design is inclusive

  • @pavithren
    @pavithren 4 ปีที่แล้ว +5

    Thanks for this video @Don Norman - I am feel reassured after watching this. I'm currently on the path of Inclusive Design for Privacy and Security, it could be considered somewhat a complex socio-technical problem!

  • @zahranra
    @zahranra ปีที่แล้ว

    Don, I’ve been following your ideas since I started teaching software engineering and I echo your voice is the technology in itself without domain knowledge might be similar to math, physics, chemistry and biology, hard sciences. We need to combine it with art and media and other domains to make it useful.

  • @CristinaGuedes
    @CristinaGuedes 4 ปีที่แล้ว +1

    It would be amazing if I'd had theses classes back into University about service Design, UX design and so on... Don, you are amazing, thank you!

  • @goldenmath4091
    @goldenmath4091 2 ปีที่แล้ว

    It's a holistic thing, and yes a wider grounding certainly helps,but the essence should be in the design education, and thankfully future design is now a wider area of design
    Being humble has a greater reward later in life

  • @karenfoo5309
    @karenfoo5309 4 ปีที่แล้ว +1

    He's partially correct. Not all design schools in the last century focus only on products that are good to look at and good to hold.
    We were taught user experience and user journey at college. I had taken an elective on user interface and that's in the last century. And that was in my 1st year. I did product semantics also in the 1st year.
    #donnorman #design #servicedesign #userexperience #userinterface #ux #ui

  • @nofavors
    @nofavors 4 ปีที่แล้ว +31

    All the "new media design" graduates should listen to this. UX is design. And you need to be a systems thinker, not a visual or graphic designer wannabe UX Designer.

  • @newyonface3700
    @newyonface3700 ปีที่แล้ว

    the fact that its difficult for the people to understand who haven't read his book yet or its simply difficulty for the one who isn't that detail oriented

  • @DesignTeamBr
    @DesignTeamBr 4 ปีที่แล้ว +7

    As always inspiring for us designers around the world. Important reflections on how to evolve education and think about design. Thank you very much, Mr. Norman, for sharing your vision once again.

  • @cajurodrigs
    @cajurodrigs 4 ปีที่แล้ว +7

    Designers are the ones best equipped to do this because we are one of the few graduates that put the user in the center of the project when we are trying to solve a problem. But why not do this in any professional area? I don't get why doctors, lawyers, librarians are not trained to be UX professionals. I believe in a future where no one is a UX 'designer', anyone multi skilled in any speciality could be applying UX processes.

  • @lalitdas4606
    @lalitdas4606 4 ปีที่แล้ว +2

    Keep it up Don. We look forward to more.

  • @MrZeromus89
    @MrZeromus89 4 ปีที่แล้ว +1

    I am a Software Engineer with experience in gaming and web development. Which steps I can take in order to shift from engineering to design?
    Take some Design course, maybe?
    Thanks for your attention

  • @rossomario4908
    @rossomario4908 4 ปีที่แล้ว +4

    Inspired me a lot! the design is the appearance of the meaning and result for those communications .

  • @insolvofreelancewebsite9001
    @insolvofreelancewebsite9001 4 ปีที่แล้ว

    A really progressive view on how things work nowadays. I really hope that eventually many people will start thinking the same way.

  • @fabi12567
    @fabi12567 4 ปีที่แล้ว

    So many thanks for those arguments and influence.

  • @DavidEdwinMeyers
    @DavidEdwinMeyers 2 ปีที่แล้ว

    I love Mr. Norman and reference him more than any other UX individual in my classes but his review and opinions about design schools are out of touch and dated. Granted, some schools still have not adapted, but the top schools certainly have - they teach you a lot "about the world." As well as deep dives into the psychology and the motivations of users. Much love Don.

  • @LennyMirandaJr
    @LennyMirandaJr 4 ปีที่แล้ว +1

    Very inspirational! Greetings from Peru.

  • @Bcfgvvvv
    @Bcfgvvvv 4 ปีที่แล้ว +6

    He explains well that’s why he is a good designer

  • @TimReiser
    @TimReiser 4 ปีที่แล้ว

    ⏩⏩ That’s what forward thinking is to me. You are such a progressive mind for decades now… 💡♥️

  • @commentator8779
    @commentator8779 4 ปีที่แล้ว +2

    Ok, I'm in. How/where can I learn that 21st century design?

    • @flipzoso
      @flipzoso 4 ปีที่แล้ว +2

      "Systemic Design" practise and the RSD symposiums (relating systems thinking and design)

    • @flipzoso
      @flipzoso 4 ปีที่แล้ว +1

      th-cam.com/video/0UYh9ul3h28/w-d-xo.html

  • @montevideo-9706
    @montevideo-9706 3 ปีที่แล้ว

    You sir, are speaking truth. Thank you

  • @stevemassicotte4068
    @stevemassicotte4068 14 วันที่ผ่านมา

    I just discovered Don Norman, I hope this man knows about Permaculture or that there are permaculture people knowing about this man.
    Cross-pollination required !

  • @uditmaitra
    @uditmaitra 4 ปีที่แล้ว +2

    Very informative.

  • @ikalennyy6986
    @ikalennyy6986 4 ปีที่แล้ว +2

    Thank you. But I feel that until the time that graduate “design” programs won’t consist of just majority of former art / graphic design undergrad wannabe designers students looking for a career and the subject won’t be mostly taught by the CHI-paper spewing academics without much practical experience in the field, we won’t see those changes he wants to implement. Only after the design education will be free from being hijacked by those will we see the need and demand for the real design thinking and design doing.

  • @advocatesforaging166
    @advocatesforaging166 4 ปีที่แล้ว +1

    Yes and yes. Do we call it circular design? When I think of designing it's designing for the collective.

    • @flipzoso
      @flipzoso 4 ปีที่แล้ว

      We call it "Systemic Design"

    • @pavithren
      @pavithren 4 ปีที่แล้ว

      How about Universal/Accessible design?

  • @flipzoso
    @flipzoso 4 ปีที่แล้ว

    For those interested, this approach is encouraged via systemic-design.net

  • @fil-globalimmigrationservi2841
    @fil-globalimmigrationservi2841 ปีที่แล้ว

    Fil-Global Immigration Services Corporation loves this❤

  • @bohdankisil2905
    @bohdankisil2905 4 ปีที่แล้ว +1

    А 5 min speech worth hundreds of hours of courses

  • @ai.tintin
    @ai.tintin 4 ปีที่แล้ว +1

    The Father of #ux

  • @Cruz0e
    @Cruz0e 3 ปีที่แล้ว

    fix the links on your nngroup com first, misleading, and super annoying, your "video" links are not links to videos they just open up an other article in your own website, a website designed crap like that comes up on my phone It gets blocked by me automatically

  • @karlr2908
    @karlr2908 4 ปีที่แล้ว

    Can he just get on skillshare and just talk for a few hours!

  • @jwsc9578
    @jwsc9578 2 ปีที่แล้ว

    Designer should be a good problem solver first.

  • @Ivan_Burmistrov
    @Ivan_Burmistrov 4 ปีที่แล้ว +2

    “Design”, “design”, “design”… How this clown can teach us about “design” if he was unable to “design” any usable product during all his long life?

    • @johnconstable8512
      @johnconstable8512 4 ปีที่แล้ว

      he designed all the great experience only apple is able to give its customers.

    • @Ivan_Burmistrov
      @Ivan_Burmistrov 4 ปีที่แล้ว

      @@johnconstable8512 Why did Apple get rid of him as early as in 1998? What Apple product did he personally design? What are examples of products he ever designed?

    • @longeleven
      @longeleven 4 ปีที่แล้ว +3

      some people are doer, some are teacher...you don't need to be a great doer to be a great teacher.
      as long as people enjoy and admit what he said about "design", he could teach them about "design", I guess.

    • @MrIlleism
      @MrIlleism 3 ปีที่แล้ว +1

      How can a priest who never died and resurrected tell you about life after death?

    • @Ivan_Burmistrov
      @Ivan_Burmistrov 3 ปีที่แล้ว

      @Yoy Piur My girl, I am in usability research and engineering since 1991 (30 years, yes) and I know Don's works very well. Relax.