We Reduced Amazon TACoS by 10% in One Month for an Amazon PPC client | Amazon Ad Spend Tips & Tricks
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- เผยแพร่เมื่อ 21 ส.ค. 2024
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In this week's video tutorial, I will talk about the experiences of one of our former clients who tried a different service from another agency and later decided to work with Nomadz Amazon PPC Agency again.
I will cover how Nomadz reduced this client's TACoS by 10% in just a month and share more of our strategies and tips to reduce TACoS.
1. Set Hard Amazon PPC Budgets
2. Pause Amazon PPC Keyword Campaigns
3. Pause Amazon Product ASIN Targeting Campaigns
4. Check for Seasonality
You will also learn about the impacts of Amazon PPC on sales and watch how the reduced sales by 50% saw a 100% increase in just a few days.
In this review, I will also look at the ACoS for the last 30 days and explain how a steady ACoS can still mean a healthy reduction in Amazon PPC Ad Spend and an increase in overall Amazon sales simultaneously.
It's important to know when your product sells and when it doesn't. There are certain times when to be aggressive and others to be conservatice. Carry patience and take one step at a time, it’s important to grow slow and steady to avoid wasteful and unnecessary ad spending.
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Content:
✔️ - 0:42 - How Nomadz Reduced The TACoS by 10% In 1 Month
✔️ - 1:53 - Strategies, Tips, and Tricks to reduce TACoS
✔️ - 4:42 - Impact of Amazon PPC on Sales
✔️ - 5:40 - ACoS for the last 30 days
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
I just started a ppc campaign on 7 keywords. and i have a auto campaign going . Its on a wolf shirt. I follow your advice alot. I used fixed bids today cause i know you said fixed bids does pretty good so its not lowering the bid.
Keep crushing it! The launch phase is the most important and you need to spend aggressively in the first 2 weeks to get a jumpstart on BSR
will you take ppc mangement service for Amazon India??
We have managed a few brands from India but right now only work with brands spending at least 20k/month in PPC
@@Nomadzppc 20k dollar or 20k rupee??
Let me know!!
Whatever I do still my product not showing on first page even up and down camping and high bid with 100% placement, I used traget keywords for other product which is same ,, please advise what I should do ? Please note I tried also make other campinge with close match still doesn't work:(
The issue is likely with SEO and you need to make sure you are indexed for keywords first before pushing so hard with PPC if this is an issue
@@irynak6567 I have high impersonation but same things
@@Nomadzppc do you have any video showing how to index keywords,even though I'm using same keywords from serach tearm and from my other best seller product, please advise
@@Nomadzppc one more thing please ,do I have to change my seven slot keywords?
@@irynak6567 yes it's but I'm using same method and it's was working very well ,but for my new book is very different
Don't sell yourself short. You dropped TACoS by nearly 30% actually (10 percentage points).
Ahh yes but this is an easier way for people to think about it! Appreciate it though
Bottom line: Less than 30 days is not enough time to assess the effect on organic rankings.
Very true, we always need to be thinking long term and more importantly look at the seasonality of every brand
Wondering which full-service agency it was that blew the PPC budget... One of them gives the perception that they are Amazon gurus, but in reality, you get trained monkeys handling your PPC that know precious little about Amazon.
I'm never one to drop names but yes unfotunately many big agencies have entry level people handling PPC accounts. We are still a smaller team but I am very careful that every client we take on gets hands on management for 1 of our experienced managers because in the end we want long term relationships.