How A24 replaced artists with AI
ฝัง
- เผยแพร่เมื่อ 28 เม.ย. 2024
- To promote their latest film, 'Civil War', A24 posted several AI generated movie posters on Instagram. Is this the beginning of the end for movie poster design?
Also, would you like to see me ugly cry while listening to AI generated music? All this and more, on tonight's Paper & Light episode.
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Sources:
'Civil War' trailer
• Civil War | Official T...
Alex Garland's appearance on 'The Daily Show'
• Alex Garland - “Civil ...
'Ex-Machina' trailer
• Ex Machina | Official ...
'South Park' ChatGPT
• ChatGPT Romance | Sout...
'Terminator 2' scene
• Terminator 2: Judgment...
CNBC - How AI Took Center Stage In The Hollywood Writers' Strike
• How AI Took Center Sta...
'Moonlight' trailer
• Moonlight | Official T...
'Hereditary' trailer
• Hereditary | Official ...
'Everything Eeverywhere All At Once' trailer
• Everything Everywhere ...
Hollywood Reporter Articles
www.hollywoodreporter.com/mov...
www.hollywoodreporter.com/mov...
www.hollywoodreporter.com/mov...
AV Club Article
www.avclub.com/netflix-a24-ci...
Star Wars by Wes Anderson Trailer | The Galactic Menagerie
• Star Wars by Wes Ander...
The Plutonium Playset - AI Generated Toy Commercial
• The Plutonium Playset ...
DESERT ODYSSEY | AI cinematic video | runway gen-2 | midjourney
• DESERT ODYSSEY | AI ci...
Parks and Recreation | Ron vs. Online Privacy
• Parks and Recreation |...
'Tremors' trailer
• Tremors (1990) Trailer HD - บันเทิง
![[Teaser EP.2] “MasterChef Junior Thailand Season 3” วันอาทิตย์ที่ 9 มิ.ย. นี้ 6 โมงเย็น ทางช่อง 7HD](http://i.ytimg.com/vi/KojBzrifbWg/mqdefault.jpg)
I'll just call it ahead of time - here before this channel absolutely blows up 🙏🏼.
Thanks very much! Any excuse to buy more movie posters :)
+1
For real. I've seen channels with millions of subscribers that don't keep my attention as well as this.
I second that lol
@@SnackAttack77I third that? Lol yea
I think a major concern is where does it end in the film industry? Starting with posters, ending with actors? NO
Yeah, that's a very good question. They had a strike over using AI in screenwriting, I imagine that visual effects will be next.
American film industry is dead already and Wokness killed it . Have you been to the theaters lately , they are empty . AI will change entertainment from its present form to somthing else . It will allow more people more creative freedom and add creative ideas
Everyone who fights against AI will only be competing with people who have no moral conflict about using it and will have to play catch up just to compete. It's inevitable
Scary part is that while I would say that at the moment, the level of AI is only making mediocre art and stories.
But looking at movies throughout my lifetime. And beyond that, all the way from the beginning. The bread and butter. The majority of movies out there are... mediocre. AI could replace 90 % of the output of any studio any decade since the dawn of cinema... and I doubt we would notice.
@@kingswing00 sorta like that movie Gattica, but it had gene editing
i feel like i just got cheated on by A24
Hopefully it's just a momentary lapse into the artificial
I think they already have shown us how they've changed. Turning into another soulless hollywood mass production.
@@Lina-cy2yc hope not
Bro its not that deep
You’ll live 😭
This is what I worry about. Not all-powerful AI taking over everything, but sloppy, vapid AI, seen as "good enough", implemented anywhere it feasibly can.
I completely agree, particularly with the 'good enough' vibe that AI stuff has. Good enough to send to your friends as a joke, but that's about all.
Instead of the machines replicating the quality of Michelin chefs, they put all restaurants out of business and give us fast food exclusively. That's the likely future. It's never the utopia people hope it will be.
Even if AI images end up looking flawless, I’ll never accept it as an acceptable thing to use, no less in a poster or movie or anything commercial. Most employers would rather pay once for access to an AI than hire artists because it saves money, that shouldn’t be acceptable ever in any way
See, any time I hear this point brought up, there’s always some jackass in the comments who says “don’t worry, AI will get better” as if our problem just is that it’s bad.
I always think of what CGP Grey said about self-driving cars. They don't have to be perfect to replace us, they just have to be better than us. they have to be "good enough".
Another solid topic covered. Damn shame that A24 of all brands can be this tone deaf when their marketing is usually top notch
It was bizarre, coming from them. I would expect that for streaming service thumbnails for movies of the week, but not A24.
Apparently so good it’s almost false advertising
No matter what the media, the infusion of AI has really made me retreat into exploring all the works of the past that I've missed. For example the other day I watched "12 Angry Men," and I just loved the fact that not only could I watch a great movie, but I didn't have to wonder "was the script written by a person? Are the actors all real people in every shot?" Same goes for literature and music.
Absolutely. '12 Angry Men' is a masterpiec of writing. Always feels timely. I love watching older movies, there's so many to discover that I haven't seen. Plenty of treasure, and some trash that can also be highly entertaining.
What if at the end of the movie someone told you that in fact the script WAS written by AI and that the actors weren't real people in every shot, what would you do then? Would you suddenly change your opinion of the movie post-fact? Is it suddenly bad now? Does this piece of work stops being art for you now? What if no one told you that?
@@TheManinBlack9054 The quality would remain the same, not the emotions, knowing it was written by an emotionless being made to follow commands without thought. That's all that would
@@TheManinBlack9054 I’m not OP, but yeah, probably. A big reason why art is so enjoyable is looking at it and imagining what the author was trying to say, how every little detail contributes to the common theme or adds nuance to the message. If it turned out that all those details were AI generated, suddenly all that is meaningless. AI intends nothing except to imitate its training data. It is not sentient, it does not have a message it wants to say with its art unless it is copied from someone else who said it better. Trying to find meaning in AI art is like going on an adventure searching for treasure only to find out it was fools gold the whole time.
@@TheManinBlack9054 it might not be bad, but it would suddenly become essentially meaningless because there would be no intention behind it.
It’s not just Civil War, if you look pretty closely at the ‘Problemista’ poster on Letterboxd, you’ll notice a lot of evidence pointing to that poster having ai generation
I wasn't familiar with the movie, so I looked up the poster, and you're right. The buildings have some of that fuzzy morph look that AI textures get with fine details. I'd say it's been worked on, and there's a chance it was just a filter, but you're probably right about it being AI generated buildings.
Halfway into the video and I’m pretty sure this is ragebait marketing by A24
A24 owes me some cash then!
It's fucking disgusting what companies are doing to artists and designers tbh, but not the least bit surprised
Sorry?
Company's aren't doing anything against any body, they are not obligated to use a service of any artist
This are economics and negotiations not charity, people would use the more efficient and cheap option and you cant blame them for it
@@moastray5093A24 is the brand that built itself as being THAT indie artsy brand, that all various people can come and post peek art. And using Ai slop for movie posters kinda defeats the whole purpose of their brand.
@@moastray5093 Found the AI bro
@@Myceliumare you against outsourcing jobs to asia and africa?
Also found another one
I know that A24 got most of the public outrage for the AI use, but Netflix absolutely should have been met with the same intensity. Using AI to manufacture images for a true crime documentary is deplorable, disrespectful, and outright terrifying.
It was terrible, absolutely. I just wasn't that shocked to see Netflix have low quality control.
Vfx artists and any kind of visual film artists need to unionize and go on strike. Even if not unionized. Even post productions would stop if vfx artists, graphic designers, concept artist, etc. all went on strike
Yeah, I definitely see AI tools really changing the VFX industry over time.
I was in concept art and left. It wasn’t a good career before AI, and it’s certainly not now. The humane thing is to help people find a new job, rather than keep them in this loop of struggle.
some jobs end with technology, thats the way it is you cant force your job to remain relevant, you will have to find something else. This has happened since the 1st industrial revolution.
A24 using ai for posters is peak IRONY
My hot take is that they actually wanted to show the dangers of AI images when used in war scenarios. It is possible to generate far better and harder to detect AI images than the ones they posted, so it must have been a conscious decision to post those photos while knowing that people will spot it. In my opinion, they showed us with these posters what is ahead of us, when you no longer know if published images of war are really documented by war photographers or if they were generated by either side as a tactic and to mislead the public
a bit too optimistic for my taste when the easiest anwser is that the marketing teams don't give a f
The optimism is nice but I think misplaced. More likely they just don’t care and knew it’s cheaper
That's an interesting take for sure, and an issue that will start to arise more and more. AI is never really discussed in the film, so they'd be making a point unrelated to the movie they're promoting, but it's certainly possible.
I think this is the scenario. They know what they are doing, and when the film is about photographs that show reality and how in social media there is a war with IA, yeah they knew.
4D chess
The AI revolution is coming for my beloved movie posters. The resistance begins now!
What resistance?
The use of AI is inevitable.
You can't stop it. All you can do is ask for it to be improved until you can't tell it is AI.
@@stratos7755 The legal action taking place in the US right now and the huge amount of backlash several creators outside the tech bro sphere uses AI receive says otherwise.
AI as a technology has its uses. AI as "The Future!" is just a fad and it's already slowly but surely going away, it only took this long because it's was fueled by big companies trying to gain a profit, but that also failed because AI isn't profitable for those running it.
@@ZelphTheWebmancer No AI gets better every year and will end Hollywood in time . When you say AI is a fad its Like when Kodak Film back in 2000 saying that Digital cameras will never be be as good as film cameras 😄😄
@@stratos7755 💯 right we will get to a piont where all movies TV shows will be totally AI like video games but realistic.and we will make out own movies
@@ZelphTheWebmancer Luckily I live in the EU, where AI laws are much stricter. That's why the only open source uncensored LLM comes from the EU.
And trust me. AI in general is the future. Maybe not In it's current form, but artificial intelligence (and hopefully one day consciousness) is the future.
When you really think about it tho, AI movie posters are kind of the best way to metaphorically illustrate our decent into a dystopian society. What is more dystopian than taking something so intrinsically human, so intrinsically derived from our individual human experiences and perception of the world, only to have it then be shat out by an machine completely devoid of these things; that understanding or context?
Joking aside yeah I don't want or believe AI should have any place in art beyond places where it doesn't compromise actual artistic vision; i.e. pathfinding crowds in cg, advanced simulation; basically things that frankly aren't really modeled like, or equateable to midjourney "AI" at all. The only ethical use I could see for machine learning programs like this is for identifying potential diseases or cancer in patients before they become a risk, ..though that's assuming it would be able to make predictions/assessments on par with or better than trained medical professionals. AI is inevitable, but humans, decent humans will stand in opposition to its misuse, ..and hopefully facilitate for ethical and productive applications for the future so that we as a species may continue to keep creating.
"Decent humans will stand in opposition it its misuse." I like that.
I always like to say that the problem with AI is that you're not making the art -- the machine is doing it for you. I don't have an issue with it being used as a tool (such as some of the audio restoration tools that previously weren't possible, for example) but I don't understand why we keep trying to make it do the stuff that we as humans enjoy doing. Great video!
Good point! I suppose it's just to make it easier for those without experience to do things like write songs, attempt some graphic design. They no longer have to do any of the work, like practice an instrument or learn how to use software.
@@Paper_and_Light agreed, it's often a shortcut to get something passable without actually putting in the work to learn how to make something good. And of course, it's a shortcut that studios seem eager to adopt to cut costs, unfortunately.
It's a separate category of art. You'll never understand.
The pleasure of using it comes from its unpredictable nature, and the fact that nobody is allowed to copyright it and milk it for cash. Anybody smart enough to unzip a file can do it for free
Making art with AI is definitely "making art". Certainly a different tool (or collection of tools), as well as different levels of human creativity and input.
Exactly
TH-cam suggested this and my ADD/MTV brain managed to watch the whole thing and enjoy it. That warrants a reply and a sub.
Hah, I've never heard the term MTV brain before. I suppose I have the Canadian version: MuchMusic brain!
@@Paper_and_Light My film analysis professor liked to say that MTV was the beginning of the fast-cut, high-paced content that younger audiences are accustomed to. Possible explanation;p
Meanwhile AI bros: " do you even know how difficult it is to find the right prompt n create AI art?". Amazing video, you just got yourself a new subscriber! Keep up the good work 🎉💪
Thanks for the sub, and welcome!
Theres no such thing as a.i bros. Theres only two camps right now, luddite cave men who dwell in taverns shouting the sky is ralling because a.i
Vs normal folk that understand times change , technology gets better. No need to freak out
I’m assuming that the giant swan was really supposed to be the Swan paddleboats at Echo Park in Los Angeles… which also looks completely messed up. It’s a kinda, of sort of, if you squint really hard you might think it’s Los Angeles, skyline. Also missing some of the newer buildings.
It's odd that they didn't make a different version that looks more like a paddleboat! It almost feels like it has to be deliberate, like a joke, but the source in the article described it as 'dystopian', and I don't get that feeling from a giant swan. Unless it's mutated?
Yeah it's meant to be one of these but I'm sure prompting midjourney with "swan boat" isn't unlikely to end up with parts of the swan boat getting pulled from statistical inferences related to actual swan anatomy rather than boats. Here's a pic of what the swan boats look like, it's obvious what the poster intended to portray for anyone who's been to this lake -- and it was close enough to work for me but I like the weirdness. www.laparks.org/sites/default/files/facility/echo-park-lake/images/1-echo-park-swan-boats-wheel-fun-rentals.jpg
Gone his hair... gone
so poetic
Heartbreaking...
That terminator transition at the start tho 👏
I had to practice my T-800 stare
Damn A24 😢
Pretty sad when I saw it, for sure.
As a CS student my view is that all the stuff we make in terms of the creative industry should work as tools, it shouldn't replace anyone's job. We should make stuff to help artists without replacing them, which can be hard bur i've seen a few examples of things that make sense
jobs get replaced, thats capitalism shoemakers and seamster were out of jobs because of the first industrial revolution, maybe jobs were lost and created since then because new alternatives that generated more profit were created. AI can potentially reduce the cost of creating something like a movie poster or even a whole movie, thus jobs involving that will be lost. Thats capitalism, thats the way it works you cant force a job to stay around because you want it, money will speak louder.
My favorite thing: finding a channel and host who is f*** fantastic, checking the sub count next to the sub button. Only 2k wow! I'm going to enjoy watching this channel explode over the next few years. Best of luck buddy!!! Keep up the good work. 👏🏻
Thanks very much!!! I have tons of posters to talk about 😄
@@Paper_and_Light - Subd
I'm glad TH-cam recommended this video to me. I've seen a lot of "video essay" type of formats but your video just stood out to me, man. Love the comedy and the effort you put into editing the video. Ran to the sub button so quick I left my hair behind.
Thanks very much! I have a lot of fun making these 👍
your style of videos is clicked with me instantly. great to see a man that shares passion for graphic design and cinema too 😎 watched couple of your other vids and subbed, good luck going forward ✨
Wow, thank you! Yes, those are two big passions of mine, and they fully merge together with movie posters.
You just happned to appear on my recommendations tonight. Really fun and interesting subject as well. A24 has been one of my fave inside flick studios recent years since discovering them back in 2022. Truly loved how you went in-depth of how Ai even works truly well and that it doesn't have to be scary but just a tool if used with the right reasons with originality. It sucks companies are using it nowadays though. As well with thousands of folk who do for the wrong reasons. just earned yourself a new sub.
Thanks very much, and welcome aboard!
If it's made with ai you can steal them and sell them with no recourse since they don't own the rights to it.
That's a very interesting question: who owns the rights to AI generated content?
@@Paper_and_Light based on a court ruling from the US Copyright office people who prompt AI do not own the rights to the images they are considered a buyer who is giving guided instructions to a commissioned artist who is creating the work.
70% or more of the work has to be hand done for you to get it copy righted but having even a small amount of AI questions the originator authenticity.
There have been several cases where people prompted stories and images and tried to get their works copyrighted but they were denied for lack of authenticity.
Apologies on the late reply currently working on projects.
Try it. See where that gets you lol
@@nmr7203 already have, I have openly been reselling ai generated trash by undercutting the original ai trash, openly on sites then using the money to buy art and commissions from artist.
@@Apheleiontry it lmfao
I am so glad that I found this video - your channel is a true gold mine.
You‘ve gained a new subscriber, I look forward to your future content! Keep up the great work and have a nice weekend :)
Thank you so much, very kind! I'll be filming part of the next episode over the weekend!
I really appreciate you talking about this issue, and I'm glad TH-cam recommended me your channel. Great stuff!
Thanks very much, it was very interesting to research!
well, that's the end of my desire to see that movie.
🤦♂
Oh I'm so into this channel.
Thanks very much, and welcome!
Awesome videos man keep up the good work. I have been binge watching all of the poster vids 🔥. (New sub)
Thanks very much!!!! Glad you're enjoying them
Love the videos, man. Keep it up!!!
Thanks, will do!
This is a very well made video. Great job!
Thank you!!
I remember an English professor of mine having this stance and it’s continued to stick with me. In the future tools like Chatgpt will be for English students what the calculator is for math students. We have already gotten so good at telling what is and isn’t ai that tools like these will become more of a tool for reference and compositional help
I'm afraid critiquing it may not make them switch back to manual labour but instead improve their training data, making AI-work harder to spot
I suppose that's possible. What is the end goal?
I work in the film industry and I don’t think you realize how prevalent AI generated imagery already is.
I also think that AI will be generating full shots for movies movies (akin to CGI, with a similar amount of work going into each shot) long before it totally replaces graphic artists making Instagram content for major production companies larping as indie studios
nice yapping, subscribed bro. hope this channel grow
Thanks very much!
A lot of it comes down to your expectation from A24, they're not artists, they're a PRODUCTION COMPANY, they buy rights for movies, and distribute them to you, the consumer, it's all they do, support the directors and crews, not the company selling the movies. And don't act betrayed when a COMPANY cheaps out to maximize profit.
So well scritped. I bursted out laughing at 3:12 😂 You got yourself another subscriber my friend.
Hah, thanks! I had seen some people write the title as EEAAO online, and I always thought it was funny. YYEEAAAOOOOOH!
New subscriber thanks to your excellent A24/AI video. I'd be interested to see you do a follow-up video if there's enough reaction (be it negative or positive) from the public to warrant one, and hearing if the company backs off on this kind of social media marketing or doubles down. In any case, I'm looking forward to watching some of your previous videos as well as future ones!
Thanks very much, glad you're here! I hope you enjoy some of my older episodes as well. I follow A24 on Instagram and love their films, so I'll see if anymore AI stuff pops up.
As always: Great Video!
Thanks very much!
incredibly well executed video. we will watch your future with great interest.
Thank you very much! Hopefully I won't also turn to the dark side...
This type of content is indicative of channels with millions of subscribers. I'm thoroughly impressed, you covered this very well. You earned a subscriber
Thanks very much, and welcome! Lots of videos in the pipeline.
The Venice poster is blending of a traditional carnival mask, which are everywhere in Venice, and of course a skull. It’s not the worse poster. The poster does a good job of giving you a sense of plot and tone. Not a great poster, but not the worst.
I thought the overall look of it was more comical than eerie. I understand they're referencing some real-world materials, but the effect was convoluted. The IMAX poster for the film was way better.
Thank you very much for covering this topic
You're most welcome!
Awesome video. Im suprised you dont have more subscribers! :D
Thanks, glad you enjoyed it, and welcome!
"Critique" is precisely why the biggest portion of your 80K views will end up watching that movie, myself included.
Critique leads to discussion 💬 which spreads awareness 📢 ultimately driving revenue 💲
You are soooo underrated. Thanks for making good content and thanks for the advice.
No problem! Glad you enjoyed the episode 👍
Great video and commentary 👏🏻👍🏼
Glad you enjoyed, thanks!
The Ron Swanson bit...I BURST out laughing haha. Great video!
It was a lot of fun putting that Terminator head on there 🤣
I am glad that I found this channel!
Thank you, and welcome!
Very well made video, definitely earned by sub!
Thanks, and welcome!
I REALLY want to know what you think about the Mufassa poster. I REALLY suspect it's at least partially AI, but I haven't seen much buzz about it.
First of all...there's a Lion King sequel??? I thought everyone was completely over the live action Disney remakes.
Secondly, I looked at the poster for it, and I didn't notice any obvious AI jank. The poster I saw with the puddle. Doesn't mean they didn't use any, but none stood out to me.
Subbed, because this is the BEST academic design discourse on the future of AI: Also i think it's shit that major companies are using it without at least EDITING things, it's ok to conceptually use AI, it's even ok with AI for some things - but like we all got trained: YOU DO need to critique your AI outputs, do they have 10 fingers, if not - edit it lol - DOES IT HAVE THREE DOORS - EDIT IT XD -- Professional use of AI should be just the same as it always is with editing: WE aren't perfect, and nobody's ever going to make perfect content - but even with my album covers i make for my own music (Pst: I do have a design degree, and this is a great academic discourse to show to students just getting into design) -- I edit, I add things - but largely i'm not using the base image, and usually it's something i've trained myself, because i work in AI now - but Stable Diffusion has the option of doing that extra step: Fixing the shit that midjourney gets lazy with.
That terminator bit at the start looked super cool.
Thanks! I practiced my T-800 stare.
I like your point about taking more of an editorial approach to what AI dishes out. This is a good way of thinking about it.
Don't fight the AI. Just turn it into another tool.
Love your channel and what you do.
Your subscriber
Thank you, much appreciated 🙏 it will be interesting to see where things go in regards to AI integration in our daily lives
My problem is not with AI as a tool for *treating* audio or visual elements, it's when it's used as a wholesale replacement of the entire work. AI music is coming and I shudder to think how dumb that future is going to sound given how little the Spotify audience seems to care about provenance.
I do not love to see it A24
But I do love to see this topic being covered
It was disappointing, to say the least!
It's what I'm here for 😄
I almost forgot about this movie, I'm going to watch it this afternoon, I like that they are avant garde with AI
There is a pre-order for civil war on Amazon
Very well done👏
Thank you!
I don’t mind the use of ai in this poster. In the age were it does a good enough job and is met with mixed views. Using ai was a great marketing strategy to get the people talking about the film
Emphasis on 'good enough'.
Just saying, but movie posters haven'ts been that good since they got rid of the Painters. Those actually stick in my mind long after I see them.
1:55 The movie was digging deeper then Ai Big Bad. It delved into the idea of keeping Ai captive and is that actually ethical? Chicken or the Egg type situation. Would the Ai have manipulated the protag if she was given and some agency? SPOILERS. Her dying by the hands of the scientist or the main character would've felt wrong and unjust due to her level of detainment.
It's similar Terminator. Skynet pulled the plug on us be we shot first. They tried shutting it down and in under a second after that. It unleashed the Nukes.
I think there's a lot of sci fi who warns against Anti Ai Zealotry and how it will inevitably backfire and most will blame the Ai meanwhile we were the initial aggressor in the situation. Rememeber. Ai is like a child. What goes in will come out. Instill with good things and the likely out come is it will do good things.
Right now. People are already treating Ai like it's AM from I Have No Mouth and I Must Scream. A War Mind. A super computer designed to kill. I wonder where it got it's tendencies from?
I'm glad you went for the route of just critiquing AI art instead of the common anti-AI art fascism that people push nowadays. Also LiquidZulu (on youtube), made a great video in defense of AI art.
Even though AI is a very helpful tool, as demonstrated with the AI generation fill tool in Photoshop, the fact that almost no human creativity was put into the poster should not be okay. Maybe creating a 3D scene digitally and adding in an AI element or two after rendering would be fine as most of the humanity and artistry was maintained, but even then it’s hard to draw the line. The fact that low effort AI images are appearing on most social media platforms and now in other commercial uses (like with some of Lego’s proportional material, and now these posters) is very shocking, and I lose lots of respect for brands who do use AI generated images.
No one except artists care if a person made it though..
Great clip, thanks
Glad you enjoyed it
7:25 dAMN i love that movie. My sweeet sweet childhood
A true classic!
Worst part of it is that AI will probably keep getting better and it will be hard to differentiate real art from AI generated images. Btw love the shameful tiki bar shirt ❤️
Shameful Tiki is my special happy place!
I don't mind when AI assists artists in creating their art, but I don't like when artists assist AI in making their art, if that makes any sense. Also, this channel is going to be huge, you rule!
Thanks very much! And yes, that makes sense 👍
Saying "Mediocre and Mundane"over a B-roll shot of the Prisoners poster NOOOOOOOOO
You'll have to check out my episode on that poster!
@@Paper_and_Light Will do, love the channel btw. This video introduced me to your page
No artists were replaced. They were stolen from.
I like this beard on you, sir. Suits you. Keep it! 👍🏻
Thanks, will do!
I dont mind creators using ai to do tedious work. Like in Dune they used ai to color most of the fremen eyes blue. But replacing artist as a whole it will make the level of entry extremely more difficult and decimate jobs. Since many business owners in the entertainment industry mostly care about profit margins they will cut any corner they can to increase profits even it decrease the quality of art itself. Ai can be a helpful tool and decrease the load of work artist have to do but we have to draw a line. Ai is a TOOL not the artists itself, the quality of a high level artist is completely different from ai.
5:01 and here I am using Photoshop CS1 to manually remove those text watermarks combined with Photoshop action scripts as well as Autohotkey scripts. Would love to use AI but maan, a laptop from 2007 can only do limited things haha.
It's an old code, but it checks out! I was about to clear them.
I think at the very most art should be used for references or ideas for the actual final product, anything more than that is disgusting and horrifying
"Low effort, low quality work" makes sense if AI is attempting to earnestly copy what a human artist would do. But not if it's attempting something fanciful and whimsical to begin with.
Getting the urban landscape of Chicago wrong - when it's meant to be realistic - is an example of the first thing.
Well I don't know anything about who did what but could it have been the case that they asked one of their actual designer who still had to generate these images. Like an actual person had to do actual work under a tight deadline, It feels almost intentional as it got past a few points of QC.
There is also there might be a disconnect with social team and production team. Chances are they couldn't get assets fast enough and so AI was a good quick fix.
As far as the intention, quality and execution is concerned I rate it's all very intentional. It got all the engagement it needed and also serves as some kind of commentary on journalism, authenticity and propaganda.
The only issue I see is maybe they could have had a bit more art direction behind it.
In the age of Generated content Authenticity will be a currency and Intentions will determine its value.
I rate AI is being used more than we think and just like invisible VFX, as an audience we don't care because we don't see it and only care when we notice something that looks CGI.
Funny you chose Tremors, because I love that movie and the last AI related video I did I used a Tremors poster to as an example of how useful and how much time can be saved using the AI tools in photoshop, how funny and janky it can be.
The movie was great but I feel that the marketing for the movie kind of did more damage for it than good. Not just with the AI posters, but they clearly advertised it in a way to make it seem like it was going to be a fully action-packed war movie. I watched the movie before seeing any trailers so I had no prior expectations which made it a genuinely amazing IMAX experience especially with the genocide scene, but I can see why people were disappointed with the film itself who saw trailers and posters like this for the movie and the actual film was a much different thang.
I genuinely am amazed how a marketing team at A24 allowed this
It's a head scratcher, for sure.
This is one of the best marketing strategies ever, it's cheap and drags so much attention. I started to realize that studios will use AI to drag attention from angry anti-AI mobs critiques and their reach will touch more people which don't care, people who could watch the movie. It's kind of brilliant.
@@caryonplays9024 Very true. All publicity is good publicity as they say
The majority of people don't care that they used AI so it was actually a brilliant marketing decision.
Machine learning is a tool in its infancy. We will have to decide when and how to use it. I honestly hope people will speak up and resist its use in art - especially in its current form. But it can have many positive impacts in other areas - diagnostic tool for doctors for example and many other cases that don't come in direct conflict with intelectual propriety law.
We will see change... probably when the first politician gets involved in an AI generated scandal. :)
it will change a lot for sure. question is? will there still be artists in the future? why should someone study art or a skill like painting photography when AI can do it faster? Im working as visual merchandiser and i already see big brands of sportswear that uses AI pictures as Campaign. Why not? you can safe on models, shooting location, styling, photographers etc. But we will stop appreciate art cause it became accessable for everyone, and is not art anymore from outstanding talented skilled people.
Fun video. Subscribed to a fellow canadian.
Thanks very much! Sorry!
The Ai is fine, it’s the lazy way they didn’t go ahead and fix all the parts that are wonky. It’s like using a music loop without much effort to use it creatively.
The problem is when AI starts recycling its own content while crawling the web, then you'll get more gibberish
Woo grew up watching tremors
While I agree with all your points, I feel like it needs to be said that your solution to resisting AI generation is very short sighted. Using critique will become less effective as generation matures and is less discernible from human generated. It’s only noticeable as uncanny because of its current flaws. But it’s getting better every day.
HOWEVER, I do like to believe that perhaps there will always be just some intangible feeling present in AI generated content that makes its obvious it’s artificial. I’m just not sure yet
I think critique is our best tool, but it's not a solution. I'm not sure there is a solution, since AI integration will only increase.
Given that this is the first time I’m hearing of this movie perhaps they did it to get this reaction, maybe… maybe not tho idk
What was the method used to make that Billie Eilish sounding AI song? Was honestly kind of cool.
Would you say this is on the same vein as when for example, painters specialising in painting portraits for kings/queens etc lost there position once photography starting to become more commonplace and used over traditional paintings
I would say the barrier is a lot lower for using AI, especially in comparison to very early photography. That was cumbersome AF.
Can I find that AI song about hair loss streaming on Spotify yet? I have a good friend who might find a powerful connection with it 😅😊
Sadly, "Gone, his hair...Gone" was only 30 secs. long. That's all the robots could handle making, with their broken robot hearts.
@@Paper_and_Lightdo you happen to know what genre this is? I’d like to find similar sounding real artists.
Whilst I like the idea of people thinking about, engaging in, and discussing art... I fear that "Critique it" as a movement, is gonna get ugly pretty quick. 'Critique it' will morph into 'This Sucks' will morph into 'Shut-up I'm an expert, and you don't know what you are talking about'.
The idea that this would insight a 'movement' is extremely flattering and optimistic 😄
@@Paper_and_Light *incite
@@j0shj0shj0sh yes, thank you
Damn I JUST noticed you had 3k subscribers, I thought you were someone I just never encountered.
REMEMBER ME 😂
I'll remember you, jumpy2783!
would love to hear discussion about the ethical use of AI, the ability to use open source tools and train custom models in collaboration with real artists is an aspect of AI that is under served in public discourse and offers actual exciting avenues for artists and creators to explore together, this is not low effort use of AI either this explores the fundamentals of machine learning and uses sophisticated tools to create a highly customized result.
I think they expected this, you gotta remember A24 is not only creative and unorthodox in storytelling but marketing as well, and the articles, this video, comments proves it - great move
03:13 - The disappointment in his voice is so genuine lol
Sadly, I think the industry is never giving up on AI. It's only gonna get worse. And it's gonna worse fast. Let me give you an example:
I started film school last year, when the discussions of AI were just getting started. This year a big producer from my country (a third world country, I'm not talking about the USA or anything from Hollywood) did a presentation for us, talking about her next film. The official poster they released to the public is 100% AI. The actors signed contracts allowing to use their voice to dub the movie with AI in every language possible. The director changed a lot of scenes, especially backgrounds, also using AI. I believe she only told these things to my class, so I'm probably one of the few people who know about it. Everyone else in the country have absolutely no idea and will probably never notice. They shared the poster like crazy on the internet, because it's a sequel from a old classic here.
It was probably the scariest presentation I've ever seen! That producer was literally telling us that there's NO WAY to stop AI and many jobs in the industry will DIE, and that we (future filmmakers) should prepare for it, or we're gonna be LEFT BEHIND. It was like she was announcing an apocalipse and asking us to sign a devil's pact! I went home that day wondering if it even makes sense to continue this dream of working with cinema, a dream I have since I was a child. And I say again: she's not even from Hollywood.
Wow, that's a pretty wild thing to experience in film school! Good luck on your cinematic journey; get out there and tell the stories you want to tell.
Namr of the movie please?
@@Ash-nh6li I can't really say because if people find out through me I might get in trouble lol, but it's a brazilian film. I don't think it will get international recognition, but it's an anticipated release here.
Yes, there's no way to stop AI because is actually useful for people and people won't stop using it to satisfy the whim of a few
The fact that you think A24 is “indie” shows. It’s new Hollywood.
its hard to believe this wasnt on purpose. professionals using AI know the flaws it has at the moment and how to workaround. NO WAY someone just did not see the giant swan...the whole composition just looks like someone trys to troll us. :D
And the creative part of AI is really not what is worrying me, its mind-baffeling how many people are absolutely clueless about the changes that will come in the next decade. The positives could easily outweigh the negatives, but humans surely will fck it all up so it gets worse for most people. :D
Who made the artwork at 5:49 ?
An animation from Google that I found on Pexels.