HERMES LAWSUIT | MY TAKE ON HOW STUPID PEOPLE CAN BE!
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- เผยแพร่เมื่อ 6 ต.ค. 2024
- The handbag world is abuzz with the news of a lawsuit filed against Hermes over their selling practices. This is my take on how ridiculous we've all become.
Creators mentioned in this video:
@Wildunfiltered
@RakeedahsCloset
@CassieThorpe
@CalebSnell
Check on their videos on this subject!
#hermes
#birkin
I think the point you (and Jessie Style) are missing is that these business practices are unethical/unfair at best and illegal at worst. I personally don't have the funds or desire to own a birkin or kelly but that doesn't stop these issues being real issues. Contextualising everything in the luxury space as "well you should just live your life and be happy" is essentially denigrating anyone who is not living in poverty because they should just be thankful for their life. If none of this is that deep (which yes it's not) then luxury shopping/discussion/youtube/all of it, should not exist by that definition.
The very simple and ethical solution is for people to order bags, which is actually the (dubious) premise that Hermes operated under for many years in the 80s/90s/00s. You would put your name on the list and be told its a minimum 2 year wait a la Samantha in SATC. But you would eventually get your bag. Yes the VIP clients would get their bags magically faster however Hermes have now taken that system to an unethical extreme where it is logistically not possible to get a quota bag without a significant spend ratio aka tying. This is not legal and this is why they are getting sued. Before you waited but at least you got something. Now it is impossible.
The case will of course go nowhere (thrown out or settled) but it's entertaining to say the least. Hermes is a $200 billion dollar company, they're not about to be magically defeated by 2 disgruntled rich Californians. However what people are enjoying and why they are supporting this is because it's a small piece of official recognition of how corrupt the Hermes game is. At the end of the day though, if you don't like it don't play...
Thank you so much for watching and commenting. I don't think Jessie and I are missing anything. Hermes has already put out a statement that they don't practicing tying - requiring someone to buy one thing in order to be able to buy another. I have never heard of any SA or Hermes official saying people need to spend thousands in order to be offered a bag.
It is also not illegal, unethical, or unfair to offer the bags to loyal customers. These are not mass produced items. The most important thing in business is establishing a recurring stream of revenue. If you want to keep that recurring revenue you have to keep your customers happy. It makes perfect sense to me that these non-mass produced items, with limited quantities, would be offered to loyal customers.
This is a rich person's problem. This lawsuit does not affect the 99% of the population. Hermes better change their business practice before they lose everything.
Exactly. Like I said in my video if you're blessed enough to be able to afford one of these bags, then you are more blessed than most of us. People are ridiculous.
💯 agree with you! I hope they fail at this lawsuit. Nobody is forcing you to buy anything not even the bag they offer you!. It’s on you!!
Exactly. and IT'S JUST A BAG, for cying out loud. Most people who have them wouldn't even want them if they weren't so hard to get.
Correct this is not the fault of hermes they own the brand they own the birkin they can hell do whatever they want with it, besides these people that filed a lawsuit dont realize that hermes is focuses on quality more than quantity there really isnt not alot of artisans that are trained to make a birkin bag it is hard to make, i dare you right now to make one and make it perfect, by hand not by machine… also if you dont want to buy dont buy it duh… i have rejected 2 bags from hermes because the colour just isnt what i want
Great video, Gene! As an Hermès lover not on a “journey”, I think it’s outrageous that people will go on and buy things they don’t want or need in hopes of being offered a Birkin or Kelly. Buy preloved and avoid the hassle!
@dawn:
I think people that want to purchase in store want that luxury experience no matter what that is. Plus some people are scared of super fakes. They want to go to the source.
@@idaranwa4370 It’s much more efficient to buy the bag you want preloved and have it authenticated than to do a 1:1 spend of things you don’t want. You can buy a bag from Christie’s or Sotheby’s, I doubt a super fake would slip by.
@@idaranwa4370 The thing is though, that is it even a luxury experience anymore-if you had to purchase a bunch of things you didn't want to, to get that one item? I guess for some people it must be. Just very interesting to me.
Great video, Gene! Your discussion on the Hermes lawsuit really opened my eyes to the complex world of luxury fashion. I admire how you balanced understanding Hermes’ exclusivity with questioning consumer behaviors. It's a breath of fresh air to hear someone address the reality behind luxury brand marketing and the psychological effects on buyers. I found your point about choosing quality and understanding what we truly value in luxury purchases quite impactful. This video is not just informative but also a call for more mindful consumerism in high-end fashion. Keep up the fantastic work with these insightful discussions!
Not how stupid people can be 🤣🤣🤣🤣 1000% agree! It’s a handbag. All this fuss and entitled should not be happening over a bag 😒
Exactly. And some of the videos I've seen on here pertaining to people not getting what they want from Hermes is absurd.
With the amount of money they spent on all those useless items from Hermes could have gotten a very nice pre loved quota bag.
Play stupid games win stupid prizes
Exactly, and if you go pre-loved you are probably going to get what you really want, or closer to it.
@ms.jelly:
According to other sources like the purse forum, the plaintiffs do have a purchase history. They know how the game is played. That’s why they are upset. They spent all of their money on crappy stuff they didn’t want, with no Birkin at the end. Hermes didn’t hold up their end of the game.
It IS allegedly a thing where the sa’s “lead customers on” by suggesting they’ll get a wishlist bag if they keep spending, but never intend on offering one…
…but I couldn’t ever bring myself to view someone who is able to spend that kind of money on things they don’t want as a victim lol.
Right. If you are fortunate enough to be able to spend heaps of money at Hermes, then you have already won the life lottery, so relax and be happy, with our without a Birkin.
One of the plaintiffs has a Birkin. She wanted another one.
In a free market, the business can set the rules for how they sell their product. And cosumers can ship somewhere else if they don't like it.
Exactly. Thank you.
Agreed. It's also so dumb because even if they win, they won't really get what they want. What they want is the feeling of being one of the special "chosen ones" to have one those bags, that's most of the thrill that comes with getting them. They're just bags at the end of the day, they're not revolutionary or particularly special and I actually find the Birkin to be really ugly and I know a lot of people wouldnt't give that bag a second look if it wasn't so expensive and exclusive. People only want it precisely because it's hard to get and it's a status symbol, if it's suddendly available for everyone, the value of it will sink like a pile of rocks.
I actually agree with your theory that Hermes really just want to sell to serious Hermes buyers; people who really appreciate the brand and buy a diverse amount of products like clothes, shoes, scarves etc etc...And Hermes doesn't want to just hand out their Birkins & Kellys to some random Joe/Jane Schmuck with new money to show off how rich and famous they are. It can come off as gaudy or distasteful? Also the exclusivity, as you said, loses its charm as soon as everyone has it.
Yknow, I've seen this happen in my own doll-collecting hobby. A lot of rich folks come in and buy the most exclusive dolls...only to show off for a few months and then store them away or collect dust..thus taking the opportunity away from serious collectors. It's a very nuanced thing
Thank you. I appreciate your comments. It’s all this silliness over a bag.
Agree!! Am a lot more interested in the proposed class action lawsuit amid a probe into Live Nation (owner of Ticketmaster) by federal prosecutors into whether the ticket giant is violating antitrust laws. Even with the handbag restrictions, love going to see live concerts but the ticket prices are getting to be outrageous. Probably could’ve have bought an overpriced Birkin for all the money I’ve spent. Who knows, if Live Nation is found guilty, maybe will be able have my live music and a Birkin.
Hahaha. True on both accounts.
I hope Hermes failed. and the class action wins. The issue is now exposed even if they failed. Good luck class action. Liza has explained very clearing in her video but you are talking BS.
Thank you for watching and commenting. I appreciate it. It's just my opinion. It's a bag, and for someone to sue because they can't have a bag is just stupid IMO and shows a complete lack of awareness and perspective.
I don’t agree with you! Nobody is forcing you to buy anything! Not even the bag you are offered if you don’t like it, don’t take it! Don’t complain and go to a resales to buy your bag, end of the story!
@@Farenfran That's how I feel. Of course they are going to want to offer bags to their loyal customers. They do that because they are a business and they want to keep those customers coming back to spend more. A lot of businesses do things to keep their loyal customers. Are people now going to start suing Louis Vuitton for gifting their VIPs items and not them?
@@Farenfran Its about tying not directly connected with the bag. Its illegal.
@@totesgeneGene, people sue McDonald’s for gaining weight. How about stop eating McDonald’s! Lol. I agree it’s just another way to hop on the get money train. But I do think the entire “offer” thing is ridiculous. I would never ask for one just based on that alone.
I remember when Beanie Babies were a thing and some stores required that you buy old ones to get a new one. I remember thinking how ridiculous and unfair that was. Hermes is no different. There’s a way to maintain exclusivity ethically than suggest that your clients buy products they don’t want for a chance to get a quota product.
But I think it makes sense that they reserve items for customers that purchase from them repeatedly. Recurring revenue is the most important thing in business and keeping their recurring customers happy is more important than offering items to everyone. If they make enough for everyone the exclusivity goes away, which I would support, but more importantly the quality will suffer.
My thoughts precisely! All these two have achieved is to make fools of themselves. Internationally. Hermes’, I am sure, would far rather stop selling Birkins in the USA than to cave in if the women did win. Very unlikely that that will happen though. And the ‘forced to buy’ moan is farcical! It is a bag, not green vegetables! Thank you for the video!
Thank you for always watching me, I really appreciate it.
I don’t think anything will come of this lawsuit. From my experience the most important thing you can do to get what you want at Hermes is find an SA who you click with, develop and maintain a relationship w that SA over time. I never bought a bunch of stuff and I purchased 3 bags that were exactly what I wanted. I do think Hermes SA’s can sniff out desperation and it annoys them…. According to my SA🤷
I'm sure it annoys them when people constantly ask about these bags. Like Purse on Fleek and her ridiculous video a couple years ago. It's just a bag. I would would love to have one, but it's not in the cards for me, and I'll live. I'll live a happy life not having a Birkin.
@totesgene I agree, it’s just a bag. Like it’s not that serious
The bags are over 11k in the US…if they bought thousands of $ in non coveted trinkets, they need to sue. They may not win but it shows Hermès’ needy side. They would not be successful without the 2/3 cash cows !
Yeah, I can't imagine spending that much for a bag.
I think the only thing that bugs me here, is what other places can the businesses choose who gets to purchase items? If they are there and available you should be able to buy them. Period. Clearly their "being exclusive" is not working. Since, as you noted, the market is flooded with Birkin's and Kelly's. If these people were *so* loyal, you wouldn't see the market full of them. What is the saddest thing is that they have been able to do this for so long. As in, clearly people are buying into it all, which is just so hard to believe. I am not going to buy something in *hopes* that I get it. If I have money to buy the extra, I will just buy what I want on the secondary market and be done with it.
Thank you for the reply. I think this happens across industries though. Special items for those customers who are loyal and produce recurring revenue. I don't think these items can be readily available because they aren't massed produced and more people want them than they can produce.
I don't know, of course, but my bet on why there are so many on the market is:
1. People get them and can't really afford them and have to sell them. When I bought my Book Tote, I knew when I was buying it that I had to sell three bags to pay for it, because I couldn't afford it.
2. Some of them might be 2nd or 123rd choices that someone bought and realized they didn't really want.
I don't know.
Hi Gene great video I’ve watched all of the videos on this subject and have only commented on 2 hours and Rakeedahs I could t agree more it’s not about a 1/1 ratio the SA wants to see your loyalty and love for the brand that’s what gets you the bag with the Paris lottery exception 💚💚💚💚
Yes. And it makes sense. They want to keep their loyal customers happy, so if you are buying stuff and I am not, you should get the damn bag over me. It is just common sense.
Many other companies do this as well. Try getting a limited editio n Ferrari or Lambogini or other rare cars. If someone wants a birkin or a Kelly without all the journey the pre loved market is filled with them. Chanel and Hermes can do what they want. Hermes.bags are supposedly still hamd.made and incredibly exclusive and superior quality. Its not just hype there is pride and wonderful audacity in their product.
Yep. I mean I understand why their loyal customers who produce recurring revenue for them are the ones who are offered these bags.
This is such a ridiculous thing people are getting upset about. My take: imagine sueing a members only club because you can’t just walk in or be a member without an invite. Any members club has a yearly fee and initiation fee, almost how Hermes ancillary purchases can be their own twisted initiation fee/they prefer to sell the loyal customers that also won’t just go and re-sell it immediately. That’s just how my mind works 😂 Absolutely don’t agree with it in a consumer sense, I bet 90% of those useless scarves, watches and belts and shoes people buy hoping to get their profile up don’t even get worn that often. And people complaining about ending up buying a bag they’re offered that is their second and third choice just to be part of the “club”, well that’s on them and just like you said- no one is forcing them to buy extra items or even a bag at all! I also think due to limited supply and so many hardware and leather combinations, it would be virtually impossible to make every single option imaginable ready at all times.
That being said I hope they lose because I find the superiority complex people get from getting birkins to be so gauche 😂 Although even if they lose the lawsuit all they’d have to do is conveniently say they have “difficulties” sourcing x,y,z and continue to have “scarcity”.
Great video!!!
Thanks for commenting. I agree with you. There are things from Hermes I love and want - particularly sandals and tea set stuff. But, I won't buy those things thinking they will get me offered a bag. Even if I was offered one I couldn't justify the price.
@@totesgene agree!! I love the sandals but wouldn't buy 20 of them hoping to get a birkin offered to me! haha
@@dolledupbyj Exactly. Hermes is a great brand and has a lot of amazing non-quota bag products. I also think your Dior D-Lite is more beautiful and interesting than any bags from Hermes.
@@totesgene And your new book tote is way more exciting than anything from Hermes’ “storefront” offerings 😉
2 points to consider: If you have collection of expensive hard to get Hermes bags be careful thieves will target you & steal. Watch an influencer who had home invasion stole her bags
Second: SA’s can be very snooty in certain cities. It’s part of the shtick Especially if you’re not regular client
@kathleen, I think I saw that video of the TH-camr that had her stuff stolen. It does make for an easy target. TH-camr Jessie styles will not use her Hermes bags for that reason…
Great video, I agree they make beautiful items, but I’m also not into the journey; I just buy what I like. If someone buys a ton of stuff they don’t want just to hope they’ll get offered something else, it’s a no for me; and you had no guarantee lol
I can only say one thing about this brand, they deserve more than anyone a large number of fakes and they are of excellent quality and at an affordable price, the more they build barriers for customers, the higher the quality of fakes and the higher the demand for super fakes and this is good because it is very affects the reputation and popularity of the product
Yep. I agree. These brands overcharge (and I know I overpay) to price people out and people want the look so they buy fakes. If these brands just charged fair prices, it would take a bit out of the fake industry.
Love your channel! But despite some of the great points that you make, I respectfully disagree with you about the lawsuit; I think it's awesome that a couple of people have the guts to sue Hermes. If you have the money, you should be able to buy the bag that you want. They are NOT as rare as people think. Plus, the idea of SAs offering certain customers the opportunity to spend their own money on a Birkin opens up a whole range of issues such as discrimination/prejudice...and it's just plain elitist b.s.
Thank you for your support and comment. I know people are going to disagree with me, and that's great. I love when I can have a good conversation with someone who disagrees with me, because I'm open-minded and it's always a learning opportunity.
To me, it makes sense that they would want to offer these items to their loyal customers, to make those customers happy so they keep coming back and spending money. When you're in business, it's so important to keep your customers happy and have those customers return. If I, who has only bought a few lip balms at Hermes and several Apple watch bands, get a bag and someone who spent $40k doesn't, which one of us is unhappy and possibly likely to stop buying - the one who spent way more than I.
My overriding issue is the ridiculousness that is Hermes and the Birkin, and the lenghts people will got to spend money on bags that are way overpriced.
@@totesgene Agreed! And I am with you 100 percent about your last point! It's insane! It will certainly be interesting to see how this lawsuit plays out...and if the plaintiffs do win, it will be even more interesting to see how Hermes responds to the state of CA (and all of the U.S.) in terms of providing stock/shipment to certain stores! The saga continues...!
@@kristinpenta Yeah, I wonder if they'll just stop selling those bags in CA. It will be interesting to see how it plays out. I just think people lose perspective. It's just a bag at the end of the day, and not a very practical one if you want your items to be secure because it's a huge pain in the ass to get in and out if you close it up.
@kristin: it’s also not right that the kardashions(not certain of spelling but you know who I’m referring to) have over 100 quota bags between all of them. Check out Kris’s walk in closet of her quota bags. And other celebrities like Cardie B, Victoria Beckham, all have multiple quota bags from Hermes so they are not that scarce. I forgot Drake. He said his Hermes collection is for his future wife.
@@idaranwa4370 Amen! (And I avoid those videos of the Ks because I don't want to be physically nauseous. lol.
I agree that they should prioritize who is a loyal and regular customer where there is limited supply. However, I think it is important that the stores not mislead and manipulate customers into buying a lot when there will not be a quota bag offered to them.
If that indeed is happening then I agree.
Interesting video Gene. Thanks for the mention 😘
Of course, you know I'm a fan :)
I totally disagree with you. It’s a business practice that they’re suing. I’m proud of them to take the action. The consumers shouldn’t have to keep paying extra dollar amount of money for something that they don’t really need for a damn bag.
Hi Thank you so much for commenting and watching. I really appreciate it. Customers don't have spend money on something they don't need. No one is forcing them to. I'm in business. Recurring revenue is the MOST important thing in business and how do you get recurring revenue? You make your existing customers come back. The people that spend money at Hermes should get offered bags before those of us that don't. These aren't massed produced bags and there are limited numbers. It makes perfect logic sense to me that people who are returning customers and give them their recurring revenue are offered bags. It's just gotten so out of hand with Hermes. It's a just a bag. Life will go on for all of us who aren't blessed enough to have a Birkin.
I agree with you 💯. Rolex AD’s pull the same stuff as Hermes.
Thank you. Yes, It's just a bag. I mean really, people lose perspective too much. I think we can all live happy lives without a Birkin bag.
Personally I think the Hermes Bolide bag is a much nicer & prettier bag than the Birkin.
@@betsyavallone4314 Yes, it is. It's gorgeous. I like Dior the most. To me their bags are works of art and so much more interesting than Hermes. And anyone can get one.
Late to the game, but thanks for your highly-logical take. I’m on #TeamNoOne like many others - in that while I can never bring myself to side with Hermes and their practices, I have equal contempt for those who willingly play the game. It just shows how easily-manipulated people can be.
There are plenty of brand new quota bags on the resale and consignment markets that come complete with receipts, albeit at marked-up prices. I daresay if you added up your pre-spend to “qualify” for a Birkin, Kelly, or Constance, it’ll come up to about the same amount as buying one of those. Bonus: you won’t be stuck with a bunch of twillies and tea-sets you don’t actually want (it’s a different matter if you do want them, of course!)
Having said all that, I hope the brand loses - only because I’m so sick and tired of the gauche association between owning an Hermes and feeling like one has “made it”.
Finally, some of their bags are just - dare I say it - not that great?! I struggle to contain my laughter when I see people waxing lyrical over an Evelyne, for instance. Just admit that you bought it to fulfil your “pre-spend quota” and will be getting rid of it on Fashionphile. I’d respect you a lot more! 😂
This is so stupid lol.....i personally think hermes or very expensive brand bags, ur just paying for the brand, not the actual quality. Because u can get the same quality bag for 10X cheaper. The whole business strategy is just that. Its a business strategy to make the consumer buy.
You are correct. I know I'm paying a premium for the brand name when I buy these bags.
#richpeopeproblems ... the verdict will definitely make ripples in the entire luxury industry of sales.
I agree 100%
Thank you, I appreciate the comment.
Great review I agree with you for sure ❤
Stop defending Hermes' unethical marketing scams.
It's my opinion. It makes sense to me.
💖
Valid points ❤😊
Thank you. I appreciate you watching and commenting, and always supporting me :)
@@totesgene your welcome
Totally disagree with you. I'd be delighted if hermes got taken down several pegs. The stupid people that play the game are nuts. There is a man in Australia that got a quota bag and sold it
Thank you for watching. I know people are going to disagree and that's great. We all learn when we open our minds to what others think. I agree the game is nuts and it's ridiculous. But, I think if you get that upset that you can't get a bag that you have to sue, well then, to me, you have no awareness and completely lack perspective. If you have $20k to drop on a Birkin and can't get one, fly first class to Europe and stay in a luxury hotel.
Cool video
Well Said.....
Thank you. I thought it was a rather bad video after I posted it, but it seems people are watching it.
It was a good video because it came from the heart AND it was filled with common sense, which seems to be in short supply these days.@@totesgene
very interesting Gene!
It is interesting. I just think people are so ridiculous when it comes to Hermes.The whole journey thing and doing videos where you're sobbing because you aren't getting what you want from Hermes.
👍, agree with you.
Thank you.
Great thoughts Gene- I liked Lisa’s video for the legal perspective too @luxuryanslifeinthemiddle
Thank you. I'll check it out. Are you going to chime in here. I think you should. You got a Birkin without any purchase history. Granted, your shopping partner may have helped in that situation, but I'd love to hear your thoughts.
I think of all these videos, Lisa’s is the most solid from a legal perspective. She is an attorney. She does lay out the specifics really well.
It’s only the hype that gives the bags their value. Sorry, but they don’t look special to me at all. People are so thirsty for public validation they don’t care that they are be manipulated and taken advantage of for profit. It should be illegal to require people to purchase goods to get access to other goods period. In any industry. This happens everywhere with luxury brands. It’s very shady. They can still have a lottery system to restrict access and maintain the ridiculous prices they have. But they should not require you to spend money on things you don’t want to get the thing you do want. I hope this lawsuit ends this shady business practice. I am sure if Taylor swift wanted a bag they would just give it to her for free so long as she is seen publicly with it. That’s the hype. The scheme because there are a different set of rules for everyone else.
I get what you're saying and agree with a lot of it. Thanjk you so much for commenting. I don't, however, think anyone is being forced to buy things they don't want or need. If they do, that's their choice, and I've seen videos of people talking about how much they spend at Hermes to get one of these bags.
These bags aren't massed produced, and in any business the single biggest thing is recurring revenue. Getting those repeat customers to come back, so to me it's fair that someone who spends money at Hermes gets offered a bag before I, who spends nothing at Hermes.
If they start mass producing these bags then quality and craftsmanship will suffer.
I do agree with with that they aren't that special. The Birkin and Kelly are two of the most impractical bags out there if you want to close them up and have your things secure. It's a pain in the butt. I also think they wouldn't be as popular or as coveted if they weren't as hard to get.
And yes, if Taylor wanted one I bet she could get one easier than the rest of us. So I get your point there.