The Genius Marketing Strategy of Marlboro Cigarettes | Business Marketing Case study
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- เผยแพร่เมื่อ 29 มี.ค. 2021
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VIDEO INTRODUCTION:
There are some obvious problems with cigarette advertisements. The most obvious one is that, thank God, they are already banned.
But hear me out, because it wasn’t always the case. Cigarette advertisements flourished before the 1970s, and producers still had to overcome the fact that cigarettes will eventually kill the customers. Also, brand loyalty in the tobacco industry is extremely high. This makes it nearly impossible to convince a smoker to change to a “better” tobacco brand after he or she has a favored one.
No wonder thus, marketing competition in this field was awfully fierce in the 20th century. Succeeding in such a difficult environment requires an outstanding marketing approach. So the winner of the game might be a very good example to learn from.
The interesting question is how exactly did Marlboro get out of this advertising game as the biggest winner of the tobacco industry?
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#thethinkschool #marlboro #marketing
Dont buy cigarette
Buy their shares you will definitely grow in life
Unfortunately true
open ITC"s daily chart n look into it ..lol
@@abhiram_ashok ITC is on right track. i switched liquid money from FD to ITC 5 years back and i'm getting similar return from ITC dividend. ITC gives highest dividend yield & stock appreciation which is a deadly combination.
Look at there FMCG chart ,its doing really good & they'll get out of this consolidation period soon.
@@paraschawla3757 bro i dont know why but as a stock market participant
There are dozens of other stock other than itc if its about dividends
And also you really sure u expecting tge same returns of an FD from the stock market
I mean even nifty is out performing you in times then ...invest in the right stock bro
Research about other stocks too..lol
@@ThinkSchool x
This guy not only gave a fabulous case study 🎉 but also showed us the dark side of big companies hammering our insecurities 🧨
❤️ Glad you loved it bro
True
Not really , your insecurities are based on your mindset . Don’t blame companies for using their marketing skills but blame yourself for getting fooled by such ways taken by companies to make it a routine among common beings
No company in today's world can run without fooling it's customer
Why are you insecure?
Mahn I am a CA student.
There is a subject called strategic management.
Every video of u is helping me study that subject very effectively.
Your case studies are next level and also teaching us to see everything with business vision.
I STARTED watching your videos last night while studying and I binged all your videos.
Keep up the great work ❤️.
I would love to meet you some day
Means alot bro ❤️❤️ keep learning.
Absolutely. Think School has really set up a benchmark on how to go about case studies. We also learn a lot from Ganesh and his team everyday 😄🙌
Dude are you doing MBAm
No it's not
I have the same subject for my MBA
"Accept your insecurities and imperfections " very brilliant statement
But don't regret over it
Apple is on another level of marketing , every celebrity posts a picture with their apple products and Apple does'nt even pay them 😂
Hahaha Same with Starbucks
Celebs need apple , apple don't need celebs
@@abhishekyadav-hy3gq same goes with Rolex
That and the fact that their products do look unique and are sturdy. My MacBook is still working after 4 years.
@@prakhargoel6446 That's not unique to Apple. My Lenovo laptop is working well after 6 years and my Samsung mid ranger is still working fast after 4 years. Apple seems to cater to only high end clientele and at that price if your product doesn't last a long time its a shame. What is difficult is to make the relatively cheaper products last long, which I have experienced Samsung does quite well.
In India, Kingfisher is the biggest example of Lifestyle marketing. Globally, Red Bull is the biggest example of lifestyle marketing.
You forgot imperial blue products *men will be men ad 😂
Also pan masala ads like "muh me rajnigandha kadmo me duniya"
@@rahulmore4584 I didn't really forgot, my point was that Kingfisher is the "og brand" in this space, they kinda initiated this model in India. Which you can agree on.😂
What about Old spice ??! Is it not a lifestyle Marketing ??! 😳😳
@@rahulmore4584 👍🤣🤣
I was also thinking about Kingfisher..
Brilliant! Especially the last 2 minutes. That's what a real Educator does, he/she not only teaches the subject, but also changes the lives of those around.
Keep up the good work :)
Finally someone who is bold enough to speak against popular opinions. You are doing a great service to the youth of this gen. by connecting with them at a deeper level with your research,articulate explaination and in a language that the youth could connect to easily. I know many teens who started smoking after watching Arjun Reddy/Kabir Singh and the likes, just coz they thought it was "cool", and this was to an extent that they thought being a "rebel" was the epitome of coolness. They never listened to their parents when they tried to help. Sad part is many of these teens are extremely poor and this behaviour of theirs was affecting their familes' finances. However, I was relieved when I got to know that one of these teens started to turn his life around after watching TH-cam channels like yours. So please keep doing the great work and I've learnt the hard way that it's extremely difficult to regulate the content in movies, commercials and control campaigns of these sorts, as greedy businesses always try to find loopholes to manipulate the audiences. Best way is to educate oneself and be one step ahead in the game. And luckily we have you to help us with this❤️
Majority sheeps tend to get blindfolded by manipulations and forget to ask why untill and unless they are getting what they want, forgetting what it is costing them..
We did not have money to buy MRF bats, so we created our own bat from old woods and drawn MRF using sketch pen. Then we got the power of Sachin 🏏
So trueeeee ❤️❤️❤️
Yep, I did that too (˵ ͡° ͜ʖ ͡°˵)
Paaji tusi great ho. 🙏🏻🙏🏻 you’re the greatest. Here have the sympathy you need.
My favourite was msd i wrote rbk and 7 on my bat
Childhood was awesome
Britannia bat bcz of dravid ❤️
Wait, MRF doesn't make bats right?
100% energy, 100% confidence level.
Thank you ♥️
The last quote got me hard.
"Imperfections is beauty, madness is genius." Growing up i was imperfect both physically and mentally. I remember my own parents scolding me for it. Everything went sideways until i discovered that my imperfections are the reasons to my perfection.
How is someone perfect mentally or physically?
@@jayeshpratapsingh4234 no one is
Bro love you for sharing this . This is a really good message you shared. I thought you were only going to show the strategy of mm brand but that final bit were you said to accept yourself was phenomenal. Hats off to ya. Hope you make loads like this . Thanks again bro 👍🏻👍🏻
No animations, no crazy background, just a person sharing his amazing knowledge in the most lucid manner. Awesome video, loved it 💯
Yeah!! Same pinch 😋😋
With an increase in the number of educated people, this channel is also going to grow
Hoping so ♥️ :)
50 K subs in 3 days.
Try making videos on female insecurities also otherwise it will just be simping
Thank you for being blunt and honest in your narration, that's the one think I like about this channel.
Be safe.
I became the Marlboro man since i came to Switzerland. No matter where you are, someone at your side is smoking.
thats shameful
This is how Pan Masala companies are trying to market their gutkha.....A perfect *man* chews and spits it😂😂
I died of that 😂😂😂
Spitting is unhygienic, unhealth and a cheap looking habbit.
Bolo zuban kesari✌️😂
SRK
@@siddharthnegi1815 Tashan ka Jashan bhi chal rha hai bhai aaj kal 🤮
Who remembers Reynolds Racer Gel & Reynolds 045 Ball pen Ads with SACHIN TENDULKAR ❤️
Old days
❤️❤️
Amongst the most perfect vids ive seen on youtube. Good going brother, keep up the amazing job you're doing. The way you speak, explain, your knowledge of the topic, all are amazing..
Really like the end of the video where you talked about the erstwhile unnoticed dark stuff of these type of brands. A great case study. Keep the good stuff coming. Thank you very much!!!
*Using KGF Pic is also a Life time Marketing Strategy...*
*Edit : Now Kabir singh pic...* 🤔😮🙄
Lifestyle* marketing. True
@@ThinkSchool he meant the time, it will stay for a very long time
@@ThinkSchool you should explain in fuckin hindi
@@anshumonclg1331 coming soon bro..
Isn't it kabir Singh!!!
That's what I'm finding on TH-cam, no motivational videos in the name of business case studies but a constructive research and clear cut presentation... You're awesome keep it up.👏👏
Thank you so much :)
Bindra ji targeted
This guy is truly amazing . Well expalined the lifestyle marketing by perfectly aligning it with our real life lesson 👏😁
This is one of the most interesting channels of youtube. I'm a software engineer still I enjoy watching your videos. Great work man !
This channel is way underrated. This channel will definitely grow leaps and bound. Qualitative content!
Thank you so much ❤️
Yeah Right dude
Yup
So right
agree to u bro
As a 90s kid of India, we used to struggle to convince our dad to buy a MRF Bat as it used a be a little expensive. But the feeling of using a MRF Bat was nostalgic.
As a kid from the 90's growing up in Texas, we used to inconvenience our dad to buy us a cartoon of Marlboro Reds. It was inexpensive and the feeling of nostalgia kicked in as soon as we lit up.
@@Jordan-ln2ef
You my man
Guess what?
Today ain't 90's gen!
Don't ruin 20's gen kid's childhood with the way you lived itwas your life!
@@Shzy. how is he ruining today’s generation kids? He just shared his experience, he didn’t even influence anyone else to do the same. 🤓🤓🤓
You nailed it man💚 love your content.
Your research work is unique. You're gem. And your team is 💥
Dude your content is spot on! Keep ging, keep growing. Many wishes for the new year from Berlin!
My father was in Army and posted in Kashmir when I was a kid, he brought a Kashmiri bat from there for me and obviously it didn't had any sticker... so I literally drew MRF with my crayons on the bat... !! power of marketing...
pqq
wow !! This is how VIMAL PAN MASALA got the idea. Bolo " Jubaan Keshrii " 😂😂😂
Hahhahahaha
Bro legend 😂
✌️
Eggactly, but people are matured now 🤣
Kamla pasand too 😂
As soon as the video was done, you got my Like and Subscribe! What a genius that clicked right away. Looking forward to binging your videos!
This video is one of the best right now on this subject..!! So many men fall into this trap of smoking in their early years, and once in, just cant get out. Great video. !!
A single word for this man! Perfect. People like u lift up my hopes for social media. Love love
Thank you so much :)
The companies shouldn't features celebrities in TVCs they should pay them to use their product in front of media and then you have all the social media teams that can make it viral and that would affect the sales more.
@@ThinkSchool 6:22 Good Message Sir. Social Influencers should be like you. Thank you for this video 😊 and your brother is right ✅. Thank you. Keep making videos for TH-cam
Love love ! Are you mostlysane fan ?😃
Hi people,
We have tried out to put some of the
deepest insights on marketing and business propaganda through this video. Hope you find it valuable :)
Do let me know in the comments about what you think and if we should make more such videos :)
Thank you for all your support 🌟
Lots of love ♥️
Ganeshprasad :)
Superb💯💯💯💯
@@cb350_ thanks bro ❤️
Yees
Waiting for more videos like these🔥🔥
Now public figures like Kim Kardashian make getting surgery look cool. And it's sad because people are getting unneeded surgery just for a "certain trend". The world was bad before but these days the idiocracy is more rampant
I really like your videos. You’ll go a long way, just keep the quality of your content intact 👍🏻
A true teacher is not the one who fills your head but filters it
Thank you so much sir
Men will be men from Imperial blue ❤️
What the fact wtf
chutiya will be chutiya
Me after watching Peaky Blindery....
“Let’s be Thomas Shelby!” 🔥 🚬
😂
True detective *
In the bleak midwinter .....
And in real life, we not gonna get saved everytime. 😅
That's why i left it after season 1 😂
Will watch later as its such a great show
😂😂😂
First time I am watching your channel, and I have noticed, you make a lot of sense.
Best video I've seen on cigarettes so far. Kudos to you man
Damn ! This went from case study to life lesson in seconds
True
'Never underestimate the power of
stupid people in large groups.'
😂😂😂😂 so true
As an Indian,i have never agreed to something so controversial but true
absolutely true, like all the brainless millenials commenting here, hahaha. Mo®ons.
so true bro 😂 🤣😂 🤣😂 🤣
@prat 667 hahahaha true as well
The way he speaks emanates his passion to communicate and his share knowledge with other people. Very inspiring! And as always a splendid presentation.
Bro your communication skill is so good, I love it.
I'm a non-smoker though after I watched Kabir Singh few months back, I got this strong urge or curiosity to smoke for once.
😂😂😂🙏
Dont bruh
Don't fall in the trap, you will never be able to return
And me after watching Peaking Blinders
@@pratikb8131 aisa kuch nahi hai. Me bhi occasionally smoke karta hu. Addict hone ke liye har din lena padta hai
That punch in the end tho 🔥
Very hard hitting and straight to the point please be blunt like this always and don't sell out 🙏🏻
If sell out means don't endorse brands.. can't do that .
If sell out means, don't create content INFLUENCED by brands.. then, I promise ❤️
The punch when you hit the blunt is always hard hitting and straight to the head.
I don't think that I have seen a video as informative as well as insightful as this recently.👍👍👍
You are the best in presenting case studies. Keep bringing more. 🎉
As soon as he said "lifestyle cigarette ad", I was reminded of Peaky Blinders. And the next moment he shows up.
🌟🌟
I Can't believe I have found this channel now!!!! I am an ardent TH-cam content consumer and this is one the the better ones out there. Kudos to you man!!!
Ardent TH-cam content consumer?😂 Literally? That is called nomophobian bro.
@@mokshambaghela4902 Sure, whatever floats your boat buddy.
This is the best video you have made. Kudos!
I just checked multiple of your videos and i feel like why you wre so genuine to general people. I just can't believe you rely on the facts revealing all the truth dark side of business. Thanks a lot.
The lesson in the end is everything this world need to hear ❤️
❤️❤️
Nowadays this same strategy is used by many Beer, Alcohol, etc brands.
Yess 🔥
Imperial Blue
Men will be men 🔥😂😂
@@shashankchowdry7691 😂
Kingfisher
tech companies also
" it is better to be absolutely ridiculous than to be absolutely boring" What an amazing video. So thought provoking. Love your Indian accent adds a veneer of ancient knowledge being conveyed. I found your sports analogy from an Indian perspective quite peculiar. Only an Indian would have used Cricket 🏏 as a metaphor 🤣😅😂. Most would have used Football ⚽️ and Maybe an American , American football🏈 . I just discovered your channel and have watched 3 videos now. Excellent content 👌 and production. Definitely earned my subscription
Good analysis & very simple to understand, thanks bro, keep going :)
truly appreciate how this video bust how our 'human insecurities' are being exploited
Thank you so much ♥️
Excellent stuff.
Brilliant explanation of something I wasn't able to transform into words throughout the last couple of years.
Have become a fan, sir.
One of the best TH-cam video I have ever seen
That's what you call the art of marketing. It is something to be appreciative of however it's one's wisdom which can save you from such marketing gimmicks✌🏼
This line is beautiful “You have to face your Insecurities “...
I'm a Marketing Graduate as well as a keen Enthusiast. Although I have studied and understand the concepts you talk about very well, still the way you research & present your own insights, blows my mind. Keep up the good work bhaiya. ❤️🙏🙏
Thank you so much bro ❤️ that means alot ♥️
Lovely explanation..Loved your way of explaining the points soo easily🙂.Each point was so cleared and what was surprising that even I was feeling sleepy 💤, I didn't lose a single minute concentration from your video❤️❤️❤️
The way this guys explains the story is very good.. Good work bruh❤
This video gonna keep me away from cigarettes for rest of my life
That is wonderful :)
Lol।
When the outside cancer picture fail, how can this video do...
Don't fool yourself
@@legendsofearth1871 was not gonna touch it in first place, but now that I know that they advertised it to look cool now it dosent look cool anymore
This also justifies your idea of putting kgf Yash into cover of ur insta story to drag us into your video
🙌🔥
😂👍
This is the exact comment I wanted to write. I came just after seeing Yesh.
Same here came here because of kgf sticker.. This guy over explains unnecessarily
Correct
I'm glad that I came across this video. Great content, great message. Subscribed!
As a young entreprenuer i come to your videos for inspiration and reflection.
You present them so well,
My only regret is why werent you the one who taught me chemistry and physics
Loved it 🔥. If these kinds of case studies started coming in syllabus , then India will be the next country to produce more youngest business tycoon.
Thank you so much bro ❤️
These words mean alot :)
Human identity stems from far deeper than your body and your personality. Do not dismiss your emotions of wanting social approval but don't give in to the temporary dopamine hit. Dig deeper. You are beautiful, you know that.
Huge respect to you for creating content which does not just cover business case studies but also educates people about the more important things of life.
After watching this one, I went from being a curious listener to being a fan! Big shout out to you 👍
Accidently discovered this channel and now in love with this
I've always been in search of these case studies that involves business strategies playing with human psychology which few humans are aware of
I am glad that I found best channel fr it
Completely fond of ur contents
Thank u 😊
This is the first time I see ur videos. Amazing insights and incredibly useful. Great to see an young person explain the danger and wisdom behind lifestyle marketing
Bro those last lines were amazing. So damn right thanks for giving such valuable lessons
"if you don't embrace your insecurities some billion dollar brand will dig into your misery and make a fortune out of it"
This line 🥶🥶
A student of marketing has understood something else out of it 😂
Too good very well explained.
Keep making case study about company and their ads
As a student it's helping me a lot to understand lifestyle Marketing ✌🏻
Thank you so much Garishma. :)
Wow.. that's a great story telling with lot of positive notes. Thanks for presenting this thought process. The sad/bad/mad part is with content creators getting creative without caring for consumers.
Good content bro , keep up the good work ...
Love You Think School... You are really adopt and explain the things as strategic with reality...👍
The message given at the end was amazing.
The way this guy speaks , it's seems like I have listened a song ,really I enjoy and appreciate your speaking skills.
6:22 this needed to be said, well done! 👏
Weldon Brother. God bless you to come out with more such good videos. Thank you,
The last few seconds about how Brands target customers miseries and turn them into profit is the real take away from this video 🔥🙌.
absolutely ❤️
I was aware of this case study, but the last 2 mins are what made my day. Thank you for being a good guide to consumers.
#DontBuyDumbShitForSocialValidation
Love your content and convincing skill and the value you add to peoples life
Lovely video big bro.. Best wishes for your channel 😊
MRF in Sachin's bat and Malboro in Aryton Senna's McLaren, both are iconic now.
True bro 🔥🔥
Vimal in Ajay Devgan
Bolo juban Kesari 😘😘😘
@@Pinkydidi727 lmao 😂😂
Yes mclaren mp4 was peak of marlboro awareness esp after 1988 season
well done buddy.. we need more awareness oriented contents like this kudos to you.🔥🔥💪💪
Thank you so much bro, till date I just found how to get influenced to smoke, but today you opened my eyes
Clicked to Understand Marketing. By the end Learnt what mrf stands for and the much needed Life lesson i was struggling with since a week or 2.
Thanks alot.👏
Excellent. Great video. I loved the ending. The way you explained the young, mouldable minds was just commendable.
Many of us remember Malboro's advertisement from Formula 1. Specially Ferrari.
True
Not just ferrari mclaren and they sponsored multiple atheletes
Yes brother, I am aware of it. Ayrton Senna used to drive McLaren with Malboro advertising. But, I mostly remember it for Schumacher's Ferrari.
Always Coming with Great Content 😊
You are doing a great job..this looks like an IIM business case studies class...nice feels like time being used properly
INSANE! Really appreciate the work he has put on, making us understand this amazing strategy!
I felt it when you mentioned about the "elevated version of yourself."
❤️❤️
You are just AMAZING... the way you describe on videos are absolutely perfect 👌.
Bro.. Too Good.. I regularly watch your videos...While All are Good, This is the Best because of the message at the end.. Please keep up the Good Work🙏